Latest / Kids Media Club Podcast / Backrooms, Obsession, and the Creator Movie Moment: What It Means for Kids and Teens Media

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Backrooms, Obsession, and the Creator Movie Moment: What It Means for Kids and Teens Media · Kids Media Club Podcast

• 0:01
  The
• 0:01
  Kids
• 0:01
  Media
• 0:01
  Club
• 0:02
  Podcast
• 0:02
  is
• 0:02
  open
• 0:03
  for
• 0:03
  sponsorship
• 0:03
  and
• 0:04
  we're
• 0:04
  changing
• 0:04
  things
• 0:04
  up
• 0:05
  a
• 0:05
  little
• 0:05
  bit
• 0:05
  where
• 0:05
  we're
• 0:05
  going
• 0:05
  to
• 0:06
  be
• 0:06
  offering
• 0:06
  feature
• 0:06
  episodes
• 0:07
  ahead
• 0:07
  of
• 0:07
  major
• 0:08
  industry
• 0:08
  events
• 0:09
  like
• 0:09
  Licensing
• 0:09
  Expo,
• 0:10
  Annecy
• 0:11
  ble,
• 0:12
  mipcom,
• 0:12
  Toy
• 0:13
  Fair
• 0:13
  and
• 0:13
  more.
• 0:14
  Why
• 0:14
  don't
• 0:14
  you
• 0:15
  strategically
• 0:15
  put
• 0:15
  a
• 0:15
  conversation
• 0:16
  in
• 0:16
  the
• 0:16
  ears
• 0:16
  of
• 0:17
  your
• 0:17
  stakeholders
• 0:17
  before
• 0:18
  these
• 0:18
  events
• 0:18
  so
• 0:18
  you
• 0:18
  can
• 0:19
  warm
• 0:19
  up
• 0:19
  conversations
• 0:19
  before
• 0:20
  you
• 0:20
  go.
• 0:21
  Reach
• 0:21
  out
• 0:21
  to
• 0:21
  us
• 0:21
  individually
• 0:22
  on
• 0:22
  LinkedIn
• 0:23
  or
• 0:23
  drop
• 0:24
  us
• 0:24
  an
• 0:24
  email
• 0:24
  at
• 0:25
  infoidsmediaclubpodcast.com.
• 0:34
  Hello
• 0:35
  and
• 0:35
  welcome
• 0:35
  to
• 0:35
  another
• 0:36
  episode
• 0:36
  of
• 0:36
  the
• 0:37
  Kids
• 0:37
  Media
• 0:37
  Club
• 0:37
  Podcast.
• 0:38
  I
• 0:38
  am
• 0:38
  Andy
• 0:39
  Williams.
• 0:39
  Hi,
• 0:40
  Joe.
• 0:40
  How
• 0:40
  are
• 0:40
  we
• 0:40
  doing?
• 0:41
  Yeah,
• 0:42
  good.
• 0:42
  We're,
• 0:43
  we're
• 0:43
  without
• 0:43
  Emily
• 0:44
  for
• 0:44
  the
• 0:44
  second
• 0:44
  week
• 0:45
  running.
• 0:45
  I
• 0:46
  think
• 0:46
  she'll
• 0:46
  be
• 0:47
  back
• 0:47
  next
• 0:47
  week,
• 0:47
  so.
• 0:48
  She
• 0:48
  will
• 0:48
  be.
• 0:49
  She
• 0:49
  will
• 0:49
  be.
• 0:49
  And
• 0:49
  I
• 0:50
  think,
• 0:50
  yes,
• 0:50
  a
• 0:50
  mixture
• 0:51
  of
• 0:51
  work
• 0:52
  half
• 0:53
  term
• 0:54
  things
• 0:54
  are
• 0:54
  all,
• 0:55
  yes,
• 0:56
  kind
• 0:56
  of
• 0:56
  out
• 0:56
  of
• 0:56
  sync.
• 0:57
  But
• 0:57
  normal
• 0:57
  service
• 0:57
  resumes
• 0:58
  next
• 0:58
  week
• 0:58
  and
• 0:59
  I've
• 0:59
  just
• 0:59
  finished
• 0:59
  eating
• 1:00
  Marmite
• 1:01
  on
• 1:01
  toast,
• 1:03
  so
• 1:03
  forgive
• 1:03
  me
• 1:03
  whilst
• 1:04
  I
• 1:04
  just
• 1:04
  finished
• 1:05
  my
• 1:05
  last
• 1:05
  Love
• 1:05
  it
• 1:06
  or
• 1:06
  hate,
• 1:06
  I'm.
• 1:06
  Gonna
• 1:06
  save
• 1:07
  my
• 1:07
  snack
• 1:07
  till
• 1:07
  after
• 1:08
  the.
• 1:09
  After
• 1:09
  the
• 1:09
  podcast.
• 1:10
  Are
• 1:11
  you,
• 1:11
  are
• 1:11
  you
• 1:11
  a
• 1:11
  Marmite
• 1:12
  lover
• 1:12
  or
• 1:12
  hater?
• 1:13
  I
• 1:13
  think
• 1:15
  I
• 1:15
  was.
• 1:15
  I'm
• 1:15
  on
• 1:15
  the
• 1:16
  kind
• 1:16
  of
• 1:16
  no
• 1:16
  Marmite
• 1:17
  side
• 1:17
  of
• 1:17
  that
• 1:17
  divide,
• 1:18
  but
• 1:18
  I
• 1:18
  haven't
• 1:19
  tried
• 1:19
  Marmite
• 1:20
  for
• 1:20
  a
• 1:20
  while,
• 1:20
  so
• 1:20
  maybe,
• 1:21
  maybe
• 1:21
  a
• 1:21
  bit
• 1:21
  like
• 1:22
  mushrooms
• 1:22
  or
• 1:22
  olives.
• 1:23
  I'll
• 1:23
  find
• 1:23
  out
• 1:24
  that
• 1:24
  I
• 1:24
  matured
• 1:24
  enough
• 1:25
  to
• 1:25
  like
• 1:25
  Marmite.
• 1:26
  It
• 1:27
  was
• 1:27
  nearly
• 1:27
  the
• 1:27
  end
• 1:27
  of
• 1:28
  a
• 1:28
  beautiful
• 1:28
  friendship.
• 1:28
  There
• 1:29
  haven't.
• 1:31
  Anyway,
• 1:33
  we
• 1:33
  couldn't
• 1:33
  really
• 1:34
  have
• 1:35
  our
• 1:35
  second
• 1:36
  host
• 1:36
  hangout
• 1:37
  in
• 1:37
  as
• 1:37
  many
• 1:37
  weeks
• 1:37
  without
• 1:38
  touching
• 1:38
  on
• 1:39
  the
• 1:39
  creator
• 1:41
  movie
• 1:42
  discussion
• 1:42
  that
• 1:42
  is
• 1:42
  rife
• 1:43
  all
• 1:43
  over
• 1:44
  LinkedIn
• 1:45
  and
• 1:45
  which
• 1:45
  I
• 1:45
  think
• 1:46
  is
• 1:46
  pertinent
• 1:46
  to
• 1:47
  discuss
• 1:47
  with
• 1:47
  regards
• 1:48
  to
• 1:48
  kids
• 1:48
  media,
• 1:48
  certainly
• 1:49
  kids
• 1:49
  and
• 1:49
  teens
• 1:50
  media,
• 1:50
  because
• 1:51
  we,
• 1:52
  I
• 1:52
  mean,
• 1:52
  let's
• 1:53
  face
• 1:53
  it,
• 1:53
  the
• 1:53
  headline
• 1:54
  very
• 1:54
  much
• 1:55
  has
• 1:55
  been
• 1:55
  all
• 1:55
  about
• 1:55
  backrooms
• 1:56
  and
• 1:56
  obsession.
• 1:58
  Is
• 1:58
  it
• 1:58
  a
• 1:58
  tipping
• 1:59
  point
• 1:59
  for
• 1:59
  Hollywood?
• 2:00
  Is
• 2:00
  this
• 2:01
  that,
• 2:01
  is
• 2:01
  this
• 2:02
  the
• 2:02
  moment
• 2:02
  that
• 2:02
  the
• 2:03
  creators
• 2:03
  seize
• 2:04
  the
• 2:04
  Hollywood
• 2:04
  crown?
• 2:06
  Wow.
• 2:06
  I
• 2:06
  mean,
• 2:07
  oh,
• 2:07
  what
• 2:08
  a
• 2:08
  great.
• 2:08
  It's
• 2:09
  a
• 2:09
  great
• 2:09
  thing
• 2:09
  to
• 2:09
  noodle
• 2:10
  on,
• 2:10
  isn't
• 2:10
  it?
• 2:10
  Because
• 2:10
  we,
• 2:11
  we
• 2:11
  also
• 2:11
  had
• 2:11
  a
• 2:12
  few
• 2:12
  weeks
• 2:12
  ago
• 2:12
  Markiplier
• 2:13
  and
• 2:13
  his
• 2:13
  Iron
• 2:14
  Lung
• 2:15
  movie
• 2:15
  which
• 2:16
  succeeded
• 2:16
  in
• 2:17
  film
• 2:17
  theaters.
• 2:18
  So
• 2:18
  that's
• 2:18
  three
• 2:19
  in
• 2:20
  probably,
• 2:20
  I
• 2:21
  mean
• 2:21
  in
• 2:21
  a
• 2:21
  matter
• 2:22
  of
• 2:22
  months
• 2:23
  that
• 2:23
  have
• 2:23
  really
• 2:24
  bucked
• 2:24
  the
• 2:24
  trend
• 2:24
  and
• 2:25
  basically
• 2:25
  creators
• 2:26
  proving
• 2:27
  that
• 2:27
  they
• 2:28
  can
• 2:28
  mobilize
• 2:29
  their
• 2:29
  fans
• 2:30
  into
• 2:30
  theaters
• 2:31
  perhaps
• 2:31
  in
• 2:32
  a
• 2:32
  way
• 2:32
  that
• 2:32
  studios
• 2:33
  haven't
• 2:33
  been
• 2:34
  so
• 2:34
  successful
• 2:35
  at
• 2:35
  of
• 2:36
  late.
• 2:36
  Yeah,
• 2:38
  I
• 2:38
  think
• 2:38
  it's
• 2:38
  two
• 2:38
  things,
• 2:38
  isn't
• 2:39
  it?
• 2:39
  It's
• 2:39
  a
• 2:39
  one
• 2:40
  that
• 2:40
  both
• 2:41
  of
• 2:41
  both
• 2:41
  Backrooms
• 2:42
  and
• 2:42
  Obsession
• 2:43
  were
• 2:43
  made
• 2:44
  for
• 2:44
  a
• 2:44
  fraction
• 2:45
  of
• 2:45
  what
• 2:45
  Hollywood
• 2:46
  Budget
• 2:46
  would
• 2:46
  normally
• 2:47
  be
• 2:47
  so
• 2:48
  Obsession,
• 2:49
  I
• 2:49
  think
• 2:49
  was
• 2:49
  made
• 2:49
  for
• 2:49
  under
• 2:50
  a
• 2:50
  million
• 2:50
  dollars,
• 2:50
  which
• 2:51
  is
• 2:52
  amazing
• 2:52
  and
• 2:53
  will
• 2:54
  be
• 2:54
  the
• 2:55
  first
• 2:55
  film
• 2:55
  since
• 2:56
  E.T.
• 2:57
  That
• 2:57
  have
• 2:57
  is
• 2:58
  increased
• 2:58
  its
• 2:59
  audience
• 2:59
  in
• 2:59
  its
• 2:59
  second
• 3:00
  and
• 3:00
  third
• 3:00
  week
• 3:00
  from
• 3:00
  its
• 3:01
  first.
• 3:02
  And
• 3:03
  I
• 3:03
  think
• 3:03
  he's
• 3:04
  on
• 3:04
  track
• 3:04
  to
• 3:04
  make
• 3:04
  something
• 3:05
  like
• 3:05
  100
• 3:05
  million
• 3:05
  or.
• 3:06
  Yeah,
• 3:07
  I
• 3:07
  think
• 3:07
  people
• 3:07
  probably
• 3:08
  cross
• 3:09
  cross
• 3:09
  that
• 3:09
  this,
• 3:10
  this
• 3:10
  weekend
• 3:10
  and
• 3:11
  I
• 3:11
  mean
• 3:12
  three
• 3:12
  successive
• 3:13
  weeks
• 3:13
  of
• 3:14
  growth
• 3:14
  theatrically,
• 3:15
  not
• 3:15
  to
• 3:16
  be
• 3:16
  sniffed
• 3:16
  at
• 3:17
  and
• 3:18
  I
• 3:18
  mean
• 3:18
  that's
• 3:19
  on
• 3:19
  that
• 3:19
  kind
• 3:20
  of
• 3:20
  budget.
• 3:20
  Yeah,
• 3:21
  it,
• 3:21
  it's,
• 3:23
  I
• 3:23
  mean
• 3:23
  it's,
• 3:23
  it's,
• 3:24
  it's.
• 3:25
  I
• 3:25
  think
• 3:25
  it,
• 3:26
  it's
• 3:26
  probably
• 3:26
  justified
• 3:27
  the
• 3:27
  amount
• 3:27
  of
• 3:28
  rhetoric
• 3:29
  and
• 3:29
  you
• 3:30
  know,
• 3:30
  kind
• 3:30
  of
• 3:30
  hot
• 3:31
  takes
• 3:31
  that
• 3:31
  I've
• 3:31
  seen
• 3:32
  this
• 3:32
  week
• 3:32
  on
• 3:33
  social
• 3:33
  media
• 3:34
  because
• 3:34
  I
• 3:34
  think
• 3:35
  really
• 3:38
  you
• 3:38
  get
• 3:38
  these
• 3:39
  kind
• 3:39
  of
• 3:39
  almost
• 3:40
  GPT
• 3:41
  driven
• 3:42
  statements
• 3:42
  of
• 3:43
  fact
• 3:43
  all
• 3:43
  over
• 3:43
  the
• 3:44
  place
• 3:44
  these
• 3:44
  days.
• 3:45
  Creator
• 3:45
  fandom
• 3:46
  is
• 3:46
  becoming
• 3:46
  distribution,
• 3:47
  all
• 3:47
  of
• 3:47
  that.
• 3:48
  But
• 3:48
  actually
• 3:48
  when
• 3:48
  you
• 3:48
  unpack
• 3:50
  says
• 3:50
  a
• 3:51
  lot
• 3:51
  about
• 3:51
  how
• 3:54
  for
• 3:54
  a
• 3:55
  long
• 3:55
  time
• 3:57
  we've
• 3:57
  been
• 3:57
  used
• 3:57
  to
• 3:58
  influencers,
• 3:58
  haven't
• 3:59
  we?
• 3:59
  We've
• 3:59
  been
• 3:59
  used
• 3:59
  to
• 3:59
  influencers
• 4:00
  on
• 4:00
  social
• 4:00
  media
• 4:02
  for
• 4:02
  a
• 4:02
  good
• 4:03
  few
• 4:03
  years.
• 4:04
  And
• 4:04
  it
• 4:04
  used
• 4:04
  to
• 4:04
  be
• 4:05
  the
• 4:05
  assumption
• 4:05
  and
• 4:06
  I
• 4:06
  think
• 4:06
  tv
• 4:07
  certainly
• 4:07
  in
• 4:07
  my
• 4:08
  career
• 4:08
  TV
• 4:09
  and
• 4:09
  maybe
• 4:10
  the
• 4:10
  studio
• 4:10
  and
• 4:10
  Hollywood
• 4:11
  system
• 4:11
  just
• 4:12
  assumed
• 4:12
  that
• 4:13
  influencers
• 4:14
  were
• 4:14
  promotion.
• 4:15
  They
• 4:16
  were
• 4:16
  just
• 4:16
  the
• 4:16
  reach,
• 4:17
  they
• 4:17
  were
• 4:17
  the
• 4:18
  marketing
• 4:18
  channel.
• 4:19
  But
• 4:19
  the
• 4:19
  sales
• 4:20
  were
• 4:20
  still
• 4:20
  driven
• 4:21
  kind
• 4:21
  of
• 4:22
  elsewhere.
• 4:23
  And
• 4:24
  we've
• 4:24
  spoken
• 4:25
  for
• 4:25
  a
• 4:25
  long
• 4:25
  time
• 4:25
  on
• 4:26
  this
• 4:26
  podcast
• 4:26
  about
• 4:26
  how
• 4:27
  creators
• 4:28
  in
• 4:29
  a
• 4:29
  TV
• 4:29
  sense
• 4:29
  disintermediated
• 4:31
  the
• 4:31
  relationship
• 4:31
  with
• 4:32
  the
• 4:32
  audience.
• 4:32
  They
• 4:32
  went
• 4:33
  direct
• 4:33
  and
• 4:34
  now
• 4:34
  we've
• 4:34
  seen
• 4:34
  it
• 4:34
  happen
• 4:35
  again.
• 4:35
  Because
• 4:36
  rather
• 4:36
  than
• 4:36
  them
• 4:36
  being
• 4:37
  influencers,
• 4:38
  I
• 4:38
  think
• 4:38
  there's
• 4:38
  this
• 4:39
  been
• 4:39
  this
• 4:39
  evolution
• 4:39
  now
• 4:40
  and
• 4:40
  I
• 4:40
  would
• 4:41
  rather
• 4:41
  say
• 4:41
  creators
• 4:43
  rather
• 4:43
  than
• 4:44
  influencers
• 4:44
  when
• 4:44
  we're
• 4:45
  talking
• 4:45
  about
• 4:45
  these,
• 4:46
  these
• 4:46
  movies
• 4:47
  is
• 4:47
  that
• 4:48
  these
• 4:48
  creators
• 4:50
  are
• 4:50
  able
• 4:51
  to,
• 4:53
  they
• 4:53
  are
• 4:53
  the
• 4:54
  reason
• 4:55
  that
• 4:56
  people
• 4:56
  are
• 4:56
  buying
• 4:56
  tickets.
• 4:57
  They're
• 4:57
  not
• 4:57
  just
• 4:57
  the
• 4:58
  promotion.
• 4:59
  People
• 4:59
  are
• 4:59
  buying
• 5:00
  tickets
• 5:00
  because
• 5:00
  they
• 5:00
  are
• 5:01
  invested
• 5:01
  on
• 5:02
  that
• 5:02
  creator's
• 5:02
  creative
• 5:03
  journey
• 5:03
  or
• 5:03
  their
• 5:04
  ambition
• 5:04
  or
• 5:05
  because
• 5:05
  they've
• 5:05
  been
• 5:05
  watching
• 5:06
  them
• 5:06
  for
• 5:06
  a
• 5:07
  heck
• 5:07
  of
• 5:07
  a
• 5:07
  long
• 5:07
  time
• 5:07
  and
• 5:08
  they've
• 5:08
  got
• 5:08
  a
• 5:08
  relationship
• 5:09
  with
• 5:09
  them
• 5:09
  that
• 5:09
  they
• 5:10
  feel
• 5:10
  quite
• 5:10
  passionate
• 5:11
  about.
• 5:11
  Yeah,
• 5:11
  yeah,
• 5:12
  there's
• 5:12
  definitely
• 5:12
  a
• 5:12
  kind
• 5:12
  of
• 5:13
  that
• 5:13
  parasocial
• 5:14
  relationship
• 5:14
  that
• 5:15
  creators
• 5:15
  have
• 5:15
  that
• 5:16
  studios
• 5:18
  aren't
• 5:18
  able
• 5:18
  to
• 5:18
  replicate.
• 5:19
  I
• 5:19
  mean,
• 5:19
  I'd
• 5:20
  Write
• 5:20
  Something
• 5:20
  on
• 5:20
  LinkedIn
• 5:21
  recently
• 5:22
  where
• 5:23
  people
• 5:23
  are
• 5:23
  talking
• 5:24
  about
• 5:24
  this
• 5:24
  as
• 5:24
  a
• 5:25
  new
• 5:25
  wave
• 5:25
  of
• 5:26
  indie
• 5:26
  filmmakers.
• 5:27
  And
• 5:28
  it's
• 5:28
  interesting
• 5:28
  to
• 5:29
  contrast
• 5:29
  it
• 5:29
  with,
• 5:31
  with
• 5:32
  previous,
• 5:32
  with
• 5:33
  past
• 5:33
  waves
• 5:34
  of
• 5:34
  indie
• 5:34
  filmmakers.
• 5:35
  So
• 5:35
  in
• 5:36
  the
• 5:36
  70s
• 5:37
  and
• 5:37
  the
• 5:38
  90s
• 5:38
  where
• 5:39
  those
• 5:39
  were,
• 5:39
  that
• 5:39
  was
• 5:40
  a
• 5:40
  big
• 5:40
  explosion
• 5:41
  of
• 5:41
  indie
• 5:41
  filmmakers.
• 5:43
  The,
• 5:44
  the
• 5:44
  Hollywood,
• 5:45
  Hollywood
• 5:47
  gravitated
• 5:48
  to
• 5:48
  those
• 5:48
  creators
• 5:49
  because
• 5:49
  they
• 5:49
  thought
• 5:50
  they
• 5:50
  spoke
• 5:50
  the
• 5:50
  language
• 5:51
  of
• 5:51
  the
• 5:51
  audience
• 5:52
  that
• 5:52
  they
• 5:52
  were
• 5:52
  in
• 5:53
  tune
• 5:53
  with
• 5:53
  the
• 5:53
  zeitgeist.
• 5:55
  But
• 5:55
  those
• 5:55
  creators
• 5:56
  never
• 5:57
  owned,
• 5:57
  or
• 5:58
  they
• 5:58
  never
• 5:59
  owned
• 5:59
  the
• 5:59
  relationship
• 6:00
  with
• 6:00
  the
• 6:00
  audience
• 6:01
  in
• 6:01
  the
• 6:01
  way
• 6:01
  that
• 6:02
  this
• 6:03
  wave
• 6:03
  of
• 6:03
  creators
• 6:04
  do.
• 6:05
  Because
• 6:05
  this
• 6:05
  wave
• 6:05
  of
• 6:06
  creators
• 6:06
  have
• 6:06
  poured
• 6:07
  over
• 6:07
  their
• 6:07
  YouTube
• 6:08
  channels
• 6:09
  every
• 6:09
  day
• 6:10
  and
• 6:10
  seeing
• 6:11
  what
• 6:11
  audiences
• 6:11
  have
• 6:12
  liked
• 6:12
  and
• 6:12
  responded
• 6:13
  to
• 6:14
  and.
• 6:15
  And
• 6:15
  it
• 6:15
  means
• 6:16
  that
• 6:16
  they
• 6:16
  owned
• 6:17
  that
• 6:17
  kind
• 6:17
  of,
• 6:18
  that
• 6:19
  audience
• 6:19
  relationship
• 6:20
  in
• 6:20
  a
• 6:20
  way
• 6:21
  that,
• 6:21
  that
• 6:21
  is
• 6:22
  different
• 6:22
  really.
• 6:23
  So
• 6:23
  it's
• 6:23
  interesting
• 6:24
  to
• 6:24
  see
• 6:25
  how
• 6:27
  there's
• 6:27
  a
• 6:27
  kind
• 6:27
  of
• 6:28
  power
• 6:28
  shift
• 6:28
  there.
• 6:28
  I
• 6:29
  don't
• 6:29
  know
• 6:29
  whether,
• 6:30
  whether
• 6:30
  it
• 6:31
  will
• 6:31
  be
• 6:31
  sustained,
• 6:32
  but
• 6:32
  it
• 6:32
  is
• 6:33
  definitely
• 6:34
  an
• 6:34
  extra,
• 6:35
  an
• 6:36
  extra
• 6:36
  kind
• 6:36
  of
• 6:36
  power
• 6:37
  that
• 6:37
  those
• 6:37
  creators
• 6:38
  have
• 6:38
  that
• 6:38
  previous
• 6:39
  indie
• 6:39
  creators
• 6:40
  wouldn't
• 6:40
  have
• 6:40
  had.
• 6:41
  I
• 6:42
  agree
• 6:42
  completely.
• 6:43
  And
• 6:44
  I
• 6:45
  mean,
• 6:45
  just
• 6:45
  thinking
• 6:46
  as
• 6:47
  you
• 6:47
  were
• 6:47
  saying
• 6:47
  it
• 6:47
  there,
• 6:49
  these
• 6:49
  creators,
• 6:51
  they
• 6:51
  have
• 6:51
  been
• 6:52
  doing
• 6:52
  their
• 6:52
  thing
• 6:53
  for
• 6:53
  a
• 6:53
  long
• 6:53
  time
• 6:54
  when
• 6:55
  they
• 6:55
  had
• 6:56
  one,
• 6:56
  ten,
• 6:57
  hundred,
• 6:57
  a
• 6:58
  thousand
• 6:58
  followers,
• 6:59
  but
• 7:00
  they
• 7:00
  were
• 7:00
  still
• 7:00
  getting
• 7:00
  out
• 7:01
  of
• 7:01
  bed,
• 7:01
  they
• 7:01
  were
• 7:02
  still
• 7:02
  creating
• 7:02
  at
• 7:03
  a
• 7:03
  time
• 7:03
  when
• 7:03
  most
• 7:04
  people
• 7:04
  would
• 7:04
  have
• 7:04
  given
• 7:05
  up.
• 7:06
  Absolutely.
• 7:06
  I
• 7:07
  think
• 7:07
  we
• 7:07
  forget
• 7:07
  that.
• 7:08
  I
• 7:08
  think
• 7:08
  we
• 7:08
  tend
• 7:08
  to
• 7:08
  think
• 7:09
  that
• 7:09
  these
• 7:09
  are
• 7:10
  overnight
• 7:10
  successes,
• 7:11
  but
• 7:11
  they're
• 7:11
  not.
• 7:12
  They
• 7:12
  have
• 7:12
  been
• 7:12
  doing
• 7:13
  this
• 7:13
  thing
• 7:13
  day
• 7:14
  in,
• 7:14
  day
• 7:14
  out,
• 7:15
  week
• 7:15
  in
• 7:15
  week
• 7:15
  out
• 7:16
  for
• 7:16
  a
• 7:16
  long
• 7:16
  time.
• 7:17
  What
• 7:18
  that
• 7:18
  brings
• 7:18
  with
• 7:18
  it
• 7:19
  is
• 7:19
  trust.
• 7:20
  And
• 7:20
  one
• 7:20
  of
• 7:20
  the
• 7:21
  things
• 7:21
  that
• 7:21
  I
• 7:21
  think
• 7:21
  about
• 7:22
  a
• 7:22
  lot,
• 7:23
  particularly
• 7:23
  with
• 7:24
  regards
• 7:24
  to
• 7:24
  young
• 7:25
  people
• 7:25
  and
• 7:25
  their
• 7:25
  relationship
• 7:26
  with
• 7:26
  media
• 7:26
  and
• 7:27
  brands
• 7:27
  and
• 7:27
  who
• 7:27
  brings
• 7:28
  them
• 7:28
  stories,
• 7:29
  is
• 7:31
  this
• 7:31
  trust.
• 7:32
  We
• 7:32
  used
• 7:32
  to
• 7:32
  trust
• 7:33
  the
• 7:33
  BBC
• 7:33
  would
• 7:34
  bring
• 7:34
  us
• 7:34
  the
• 7:34
  best
• 7:34
  kids
• 7:35
  shows.
• 7:35
  We
• 7:35
  used
• 7:35
  to
• 7:36
  trust
• 7:36
  that
• 7:36
  Sky
• 7:37
  Sports
• 7:37
  or
• 7:38
  TNT
• 7:38
  would
• 7:38
  bring
• 7:39
  us
• 7:39
  the
• 7:39
  best
• 7:39
  sports.
• 7:41
  Now
• 7:41
  we've
• 7:41
  got
• 7:41
  creators
• 7:43
  who
• 7:43
  fans
• 7:44
  trust
• 7:45
  more
• 7:45
  than
• 7:45
  they
• 7:45
  trust
• 7:46
  those
• 7:46
  traditional
• 7:47
  ways
• 7:47
  of
• 7:47
  delivering
• 7:47
  stories,
• 7:48
  sports
• 7:48
  or
• 7:48
  whatever.
• 7:50
  Trust
• 7:51
  is
• 7:51
  the
• 7:51
  thing,
• 7:51
  isn't
• 7:52
  it?
• 7:52
  Trust
• 7:53
  really
• 7:53
  is
• 7:54
  super
• 7:54
  powerful.
• 7:55
  It's
• 7:55
  the
• 7:55
  reason
• 7:56
  that
• 7:56
  mega
• 7:56
  brands
• 7:56
  spend
• 7:57
  a
• 7:57
  lot
• 7:57
  of
• 7:57
  time
• 7:57
  marketing,
• 7:58
  is
• 7:58
  to
• 7:58
  try
• 7:58
  and
• 7:58
  gain
• 7:59
  the
• 7:59
  trust
• 7:59
  of
• 7:59
  their
• 8:00
  potential
• 8:01
  consumers.
• 8:02
  But
• 8:02
  creators
• 8:03
  have
• 8:03
  built
• 8:03
  trust
• 8:04
  and
• 8:04
  they've
• 8:04
  built
• 8:04
  trust
• 8:05
  over
• 8:05
  years
• 8:06
  of
• 8:06
  showing
• 8:07
  up,
• 8:07
  even
• 8:07
  when
• 8:08
  it
• 8:08
  seemed
• 8:08
  like
• 8:08
  a
• 8:08
  thankless
• 8:09
  task.
• 8:10
  And
• 8:10
  what
• 8:10
  that
• 8:11
  is
• 8:11
  rewarding
• 8:11
  them
• 8:12
  now,
• 8:12
  and
• 8:12
  the
• 8:12
  people
• 8:12
  like
• 8:13
  Kane,
• 8:13
  Parsons
• 8:14
  and
• 8:14
  Markiplier,
• 8:15
  what
• 8:15
  that
• 8:16
  is
• 8:16
  rewarding
• 8:16
  them
• 8:17
  with
• 8:17
  now
• 8:18
  is
• 8:20
  that
• 8:20
  trust
• 8:20
  means
• 8:21
  that
• 8:21
  those
• 8:21
  fans
• 8:21
  are
• 8:22
  willing
• 8:22
  to
• 8:22
  follow
• 8:22
  them
• 8:23
  into
• 8:23
  a
• 8:23
  new
• 8:23
  medium.
• 8:24
  And
• 8:24
  this
• 8:24
  is
• 8:24
  where
• 8:25
  I
• 8:25
  wanted
• 8:25
  to
• 8:25
  bring
• 8:25
  up
• 8:25
  Mr.
• 8:26
  Beast,
• 8:26
  because
• 8:27
  we've
• 8:28
  seen
• 8:28
  Mr.
• 8:29
  Beast
• 8:29
  do
• 8:29
  his
• 8:30
  deal
• 8:30
  for
• 8:30
  Beast
• 8:30
  Games
• 8:31
  with
• 8:31
  Amazon.
• 8:31
  And
• 8:31
  if
• 8:32
  you
• 8:32
  read
• 8:32
  a
• 8:32
  lot
• 8:32
  of
• 8:32
  the
• 8:32
  commentary
• 8:33
  and
• 8:33
  entertainment
• 8:34
  strategy
• 8:34
  guy,
• 8:34
  he's
• 8:34
  done
• 8:35
  a
• 8:35
  couple
• 8:35
  of
• 8:35
  posts
• 8:36
  on
• 8:36
  this.
• 8:37
  Beast
• 8:38
  Games
• 8:38
  was
• 8:38
  very
• 8:38
  expensive.
• 8:39
  Yep.
• 8:40
  The
• 8:40
  Beast
• 8:40
  has
• 8:40
  been
• 8:41
  spending
• 8:41
  increasing
• 8:41
  amounts
• 8:42
  on
• 8:42
  his
• 8:42
  content
• 8:43
  in
• 8:43
  recent
• 8:43
  years
• 8:44
  in
• 8:44
  an
• 8:44
  effort
• 8:44
  to
• 8:45
  grow
• 8:45
  and
• 8:45
  maintain
• 8:45
  his
• 8:46
  spot
• 8:46
  at
• 8:46
  the
• 8:46
  top
• 8:46
  of
• 8:46
  the
• 8:46
  tree
• 8:46
  in
• 8:47
  terms
• 8:47
  of
• 8:47
  YouTube
• 8:47
  subscribers.
• 8:48
  But
• 8:49
  they
• 8:49
  didn't
• 8:50
  follow
• 8:50
  him
• 8:50
  to
• 8:50
  Amazon.
• 8:51
  And
• 8:52
  by
• 8:52
  all
• 8:52
  accounts,
• 8:53
  season
• 8:53
  two
• 8:53
  wasn't
• 8:54
  a
• 8:54
  massive
• 8:54
  success
• 8:55
  either.
• 8:57
  Part
• 8:57
  of
• 8:57
  Me
• 8:57
  wonders
• 8:58
  if
• 8:58
  MrBeast
• 8:59
  is
• 8:59
  actually
• 8:59
  so
• 9:00
  big
• 9:00
  he's
• 9:01
  lost
• 9:01
  that
• 9:01
  trust.
• 9:02
  He
• 9:02
  is
• 9:03
  pretty
• 9:03
  corporate.
• 9:04
  He
• 9:04
  employs
• 9:05
  a
• 9:05
  lot
• 9:05
  of
• 9:05
  people
• 9:06
  and
• 9:07
  actually
• 9:07
  a
• 9:08
  lot
• 9:08
  of
• 9:08
  his.
• 9:09
  Whatever.
• 9:09
  He's
• 9:09
  on
• 9:10
  400
• 9:10
  million
• 9:10
  subscribers
• 9:11
  now.
• 9:12
  A
• 9:12
  big
• 9:12
  chunk
• 9:13
  of
• 9:13
  those
• 9:13
  have
• 9:13
  grown
• 9:14
  up
• 9:14
  and
• 9:14
  moved
• 9:15
  on.
• 9:15
  So
• 9:16
  I
• 9:16
  don't
• 9:16
  think
• 9:16
  we
• 9:16
  can
• 9:17
  think
• 9:17
  of
• 9:17
  Mr.
• 9:17
  Beast
• 9:18
  as
• 9:19
  a
• 9:19
  typical
• 9:20
  example
• 9:20
  of
• 9:21
  creator.
• 9:21
  And
• 9:21
  therefore,
• 9:22
  oh,
• 9:22
  he
• 9:23
  failed.
• 9:23
  He
• 9:23
  didn't
• 9:23
  mobilize
• 9:24
  his
• 9:24
  audience
• 9:24
  over
• 9:24
  to
• 9:24
  Amazon.
• 9:25
  Therefore
• 9:25
  creators
• 9:26
  can't
• 9:26
  make
• 9:26
  TV
• 9:26
  shows
• 9:26
  and
• 9:27
  movies.
• 9:27
  Well,
• 9:27
  we've
• 9:27
  just
• 9:28
  had
• 9:28
  that
• 9:28
  disproved
• 9:29
  in
• 9:29
  the
• 9:29
  last
• 9:30
  few
• 9:30
  weeks
• 9:30
  with
• 9:30
  these
• 9:30
  movies,
• 9:31
  so.
• 9:31
  Absolutely.
• 9:32
  Maybe
• 9:32
  there's
• 9:32
  a
• 9:33
  point
• 9:33
  where
• 9:34
  a
• 9:34
  YouTuber
• 9:35
  gets
• 9:35
  so
• 9:35
  big
• 9:36
  that
• 9:36
  they
• 9:36
  become
• 9:37
  synonymous
• 9:38
  with
• 9:38
  the
• 9:38
  corporations
• 9:39
  that
• 9:40
  people
• 9:40
  think
• 9:40
  that
• 9:41
  they're
• 9:41
  competing
• 9:42
  against.
• 9:42
  I
• 9:43
  mean,
• 9:43
  I
• 9:43
  was
• 9:43
  looking
• 9:43
  at.
• 9:44
  So
• 9:44
  Curry
• 9:45
  Baker
• 9:45
  is
• 9:45
  the
• 9:46
  26
• 9:46
  year
• 9:47
  old
• 9:47
  YouTuber
• 9:47
  turned
• 9:48
  filmmaker
• 9:48
  that
• 9:48
  made
• 9:49
  Obsession
• 9:50
  and
• 9:51
  Barker.
• 9:51
  Curry
• 9:52
  Barker,
• 9:52
  sorry.
• 9:54
  And
• 9:54
  he
• 9:55
  has,
• 9:56
  he
• 9:56
  has
• 9:57
  something
• 9:57
  like,
• 9:58
  I
• 9:58
  think
• 9:59
  between
• 10:00
  1
• 10:00
  to
• 10:00
  2
• 10:00
  million
• 10:01
  subscribers.
• 10:02
  I
• 10:02
  think
• 10:03
  just
• 10:03
  over
• 10:03
  1
• 10:04
  million
• 10:04
  subscribers
• 10:05
  now.
• 10:07
  That's,
• 10:08
  there's
• 10:08
  lots
• 10:08
  of
• 10:09
  YouTubers
• 10:09
  that
• 10:09
  have
• 10:10
  much
• 10:10
  bigger
• 10:11
  audiences
• 10:11
  than
• 10:11
  that.
• 10:12
  But
• 10:12
  I
• 10:12
  wonder
• 10:13
  whether
• 10:14
  you're
• 10:14
  able
• 10:15
  to
• 10:16
  sustain
• 10:16
  a
• 10:17
  relationship
• 10:17
  with
• 10:17
  your
• 10:18
  audience
• 10:18
  if
• 10:18
  they're
• 10:18
  around
• 10:19
  1
• 10:19
  million
• 10:20
  in
• 10:20
  a
• 10:20
  way
• 10:20
  that
• 10:20
  you're
• 10:21
  not
• 10:21
  able
• 10:21
  to
• 10:22
  meaningfully
• 10:22
  sustain
• 10:23
  a
• 10:23
  relationship
• 10:23
  with
• 10:24
  an
• 10:24
  audience
• 10:24
  of
• 10:25
  500
• 10:25
  million.
• 10:27
  It's
• 10:28
  a
• 10:28
  great
• 10:28
  point.
• 10:29
  And
• 10:29
  I
• 10:29
  wonder
• 10:29
  whether
• 10:29
  that
• 10:30
  also
• 10:30
  factors
• 10:31
  into
• 10:31
  it.
• 10:32
  I
• 10:33
  mean,
• 10:33
  the,
• 10:33
  yeah,
• 10:34
  it's
• 10:34
  a,
• 10:35
  it's
• 10:35
  an
• 10:36
  interesting
• 10:37
  thing
• 10:37
  with
• 10:37
  Mr.
• 10:37
  B.
• 10:38
  So
• 10:38
  maybe,
• 10:39
  maybe
• 10:39
  you
• 10:39
  just
• 10:40
  grow
• 10:40
  to
• 10:40
  the
• 10:40
  point
• 10:40
  where
• 10:41
  you
• 10:41
  are
• 10:41
  just
• 10:42
  kind
• 10:42
  of
• 10:42
  out
• 10:42
  of
• 10:42
  touch
• 10:42
  with
• 10:43
  that
• 10:43
  audience
• 10:43
  and
• 10:43
  this.
• 10:44
  Because
• 10:45
  how
• 10:45
  can
• 10:45
  you
• 10:45
  meaningfully
• 10:47
  really
• 10:47
  engage
• 10:47
  with
• 10:47
  an
• 10:48
  audience
• 10:48
  of
• 10:48
  500
• 10:49
  million
• 10:49
  and
• 10:49
  sort
• 10:50
  of
• 10:50
  understand
• 10:51
  who
• 10:51
  your
• 10:51
  audience
• 10:52
  is?
• 10:53
  Yeah,
• 10:53
  it's
• 10:54
  not.
• 10:54
  When
• 10:55
  you're
• 10:55
  at
• 10:55
  that
• 10:55
  scale,
• 10:56
  it
• 10:56
  becomes
• 10:56
  a
• 10:57
  numbers
• 10:57
  game.
• 10:58
  And
• 11:00
  even
• 11:00
  though
• 11:01
  I,
• 11:01
  I've
• 11:02
  read
• 11:02
  some
• 11:03
  data
• 11:04
  that
• 11:04
  shows
• 11:04
  that
• 11:04
  MrBeast
• 11:05
  videos
• 11:06
  on
• 11:06
  YouTube
• 11:06
  are
• 11:07
  not
• 11:07
  doing
• 11:07
  the
• 11:07
  numbers
• 11:07
  that
• 11:07
  they
• 11:08
  used
• 11:08
  to,
• 11:09
  he,
• 11:09
  you
• 11:10
  know,
• 11:10
  he's
• 11:10
  gonna
• 11:10
  be
• 11:11
  fine.
• 11:11
  He's
• 11:12
  got
• 11:12
  his,
• 11:12
  he's
• 11:13
  got
• 11:13
  his
• 11:13
  job.
• 11:14
  Everyone
• 11:14
  can
• 11:15
  put
• 11:15
  away
• 11:15
  their
• 11:15
  violins
• 11:17
  just
• 11:17
  for
• 11:17
  the
• 11:17
  moment
• 11:18
  for
• 11:18
  Mr.
• 11:18
  Beast.
• 11:19
  But
• 11:19
  I
• 11:19
  do
• 11:20
  think
• 11:20
  you've
• 11:20
  got
• 11:20
  a
• 11:20
  point.
• 11:21
  I
• 11:21
  think
• 11:22
  he's
• 11:22
  almost
• 11:23
  outgrown
• 11:24
  YouTube
• 11:25
  in
• 11:25
  the
• 11:25
  sense
• 11:25
  that
• 11:26
  he's
• 11:26
  no
• 11:26
  longer
• 11:26
  seen
• 11:27
  as
• 11:27
  a
• 11:27
  creator
• 11:28
  that
• 11:28
  is
• 11:28
  one
• 11:28
  of
• 11:28
  us,
• 11:28
  you
• 11:29
  know,
• 11:30
  yes,
• 11:31
  he's
• 11:31
  been
• 11:31
  doing
• 11:31
  this
• 11:32
  thing
• 11:32
  for
• 11:33
  15
• 11:33
  years
• 11:33
  on
• 11:34
  the
• 11:34
  platform,
• 11:34
  but
• 11:35
  he's
• 11:35
  almost
• 11:36
  closer
• 11:37
  to
• 11:37
  traditional
• 11:38
  media
• 11:38
  in
• 11:38
  terms
• 11:39
  of
• 11:39
  scale
• 11:40
  now
• 11:40
  than
• 11:41
  Those
• 11:41
  creators
• 11:41
  that
• 11:41
  do
• 11:42
  have
• 11:42
  a
• 11:42
  million
• 11:42
  subscribers.
• 11:43
  Yeah,
• 11:44
  absolutely.
• 11:45
  He's
• 11:45
  grown
• 11:45
  so
• 11:45
  big.
• 11:46
  Yeah.
• 11:46
  And
• 11:47
  I
• 11:47
  mean
• 11:47
  one
• 11:47
  of
• 11:47
  the
• 11:47
  things
• 11:48
  we've
• 11:48
  also
• 11:49
  talks
• 11:49
  about
• 11:49
  a
• 11:50
  lot
• 11:50
  is
• 11:51
  the
• 11:51
  dynamic
• 11:52
  relationship
• 11:53
  between
• 11:53
  a
• 11:53
  creator
• 11:54
  and
• 11:54
  the,
• 11:54
  and
• 11:54
  the
• 11:55
  fan
• 11:55
  base,
• 11:55
  the
• 11:55
  fandom.
• 11:56
  And
• 11:57
  I
• 11:57
  think
• 11:57
  both
• 11:58
  with
• 11:58
  obsession
• 11:59
  and
• 11:59
  certainly
• 12:00
  with
• 12:00
  back
• 12:00
  rooms.
• 12:01
  I
• 12:01
  mean
• 12:01
  back
• 12:02
  rooms
• 12:02
  started
• 12:03
  as,
• 12:04
  as
• 12:05
  a
• 12:05
  kind
• 12:05
  of
• 12:05
  Internet
• 12:06
  myth
• 12:06
  really
• 12:07
  that
• 12:07
  was
• 12:07
  then
• 12:07
  shared
• 12:08
  between
• 12:09
  people
• 12:09
  and
• 12:10
  everyone
• 12:10
  adding
• 12:10
  to
• 12:11
  the
• 12:11
  story
• 12:12
  and
• 12:13
  an
• 12:13
  almost
• 12:13
  is
• 12:14
  almost
• 12:14
  a
• 12:14
  kind
• 12:14
  of
• 12:15
  example
• 12:15
  of
• 12:16
  fan
• 12:16
  fiction
• 12:17
  or
• 12:17
  crowd.
• 12:17
  Yeah.
• 12:18
  Sort
• 12:18
  of
• 12:18
  stories
• 12:19
  on
• 12:20
  before
• 12:20
  we
• 12:20
  came
• 12:20
  on,
• 12:22
  before
• 12:22
  we
• 12:22
  hit
• 12:22
  record,
• 12:23
  you
• 12:23
  were
• 12:23
  kind
• 12:23
  of
• 12:23
  comparing
• 12:24
  it
• 12:24
  to,
• 12:24
  to
• 12:25
  brain
• 12:25
  rot
• 12:25
  in
• 12:26
  that
• 12:26
  sort
• 12:26
  of,
• 12:28
  in
• 12:29
  that
• 12:29
  way
• 12:29
  that
• 12:29
  everyone
• 12:30
  kind
• 12:30
  of
• 12:30
  passes
• 12:31
  that
• 12:31
  baton
• 12:31
  from
• 12:31
  one
• 12:32
  person
• 12:32
  to
• 12:32
  another
• 12:32
  and
• 12:33
  everyone
• 12:33
  adds,
• 12:34
  adds
• 12:34
  their
• 12:34
  layer
• 12:35
  to
• 12:35
  it.
• 12:35
  And
• 12:36
  so.
• 12:37
  Yeah,
• 12:37
  so
• 12:38
  kind
• 12:38
  of
• 12:38
  the.
• 12:39
  Yeah.
• 12:40
  And
• 12:40
  it's.
• 12:41
  And
• 12:41
  that's
• 12:42
  an
• 12:42
  element
• 12:42
  where,
• 12:45
  with
• 12:45
  kind
• 12:46
  of,
• 12:46
  with
• 12:47
  YouTube
• 12:47
  and
• 12:47
  a
• 12:47
  lot
• 12:48
  of
• 12:48
  that
• 12:48
  content
• 12:48
  is
• 12:49
  not
• 12:49
  just
• 12:49
  the
• 12:49
  creators
• 12:50
  that
• 12:50
  have
• 12:50
  that
• 12:50
  opportunity
• 12:51
  to
• 12:51
  be
• 12:51
  creative,
• 12:52
  it's
• 12:53
  also
• 12:53
  everyone
• 12:54
  else
• 12:54
  involved
• 12:55
  in
• 12:55
  it.
• 12:55
  It's
• 12:55
  the
• 12:55
  participation.
• 12:56
  Even
• 12:56
  if
• 12:57
  it's,
• 12:57
  even
• 12:58
  if
• 12:58
  it's
• 12:58
  a
• 12:58
  comment
• 12:58
  you
• 12:58
  make
• 12:59
  in
• 12:59
  the
• 12:59
  comment
• 13:00
  thread,
• 13:00
  that's
• 13:01
  an
• 13:01
  element
• 13:01
  of
• 13:01
  creativity
• 13:03
  and
• 13:03
  it's,
• 13:03
  and
• 13:04
  it's
• 13:04
  sort
• 13:04
  of.
• 13:05
  It
• 13:05
  channels
• 13:05
  that
• 13:06
  energy
• 13:06
  and
• 13:06
  it's
• 13:07
  ended
• 13:07
  up
• 13:08
  being
• 13:08
  able
• 13:08
  to
• 13:08
  tap
• 13:08
  into
• 13:09
  that
• 13:09
  in
• 13:09
  the
• 13:09
  cinemas
• 13:09
  in
• 13:10
  a
• 13:10
  really
• 13:10
  big
• 13:10
  way.
• 13:11
  Yeah.
• 13:14
  It's
• 13:14
  investment,
• 13:15
  isn't
• 13:15
  it?
• 13:17
  In
• 13:17
  an
• 13:17
  age
• 13:17
  of
• 13:17
  infinite
• 13:18
  content.
• 13:19
  And
• 13:19
  when
• 13:19
  we've
• 13:19
  got
• 13:20
  a
• 13:20
  generation
• 13:21
  of
• 13:21
  media
• 13:22
  consumers
• 13:23
  who
• 13:24
  have
• 13:24
  that
• 13:25
  inbuilt
• 13:26
  spam
• 13:26
  filter,
• 13:28
  they're
• 13:29
  so
• 13:29
  media
• 13:30
  literate
• 13:30
  and
• 13:31
  finely
• 13:31
  attuned
• 13:32
  to
• 13:32
  screening
• 13:33
  out
• 13:33
  what's
• 13:33
  not
• 13:34
  relevant
• 13:34
  to
• 13:34
  them
• 13:34
  or
• 13:35
  is
• 13:35
  too
• 13:35
  corporate
• 13:35
  or
• 13:36
  too
• 13:36
  polished,
• 13:37
  which
• 13:37
  very
• 13:38
  often
• 13:38
  reads
• 13:38
  as
• 13:38
  fake.
• 13:40
  They.
• 13:41
  The
• 13:42
  fact
• 13:42
  that
• 13:42
  they've
• 13:42
  even
• 13:43
  invested
• 13:44
  time
• 13:44
  in
• 13:44
  making
• 13:44
  a
• 13:45
  comment
• 13:45
  is
• 13:45
  an
• 13:46
  indicator
• 13:46
  of
• 13:46
  their
• 13:47
  investment
• 13:47
  in
• 13:47
  this
• 13:47
  thing.
• 13:48
  So
• 13:49
  back
• 13:49
  to
• 13:50
  Markiplier
• 13:50
  and
• 13:51
  Iron
• 13:51
  Long.
• 13:51
  You
• 13:52
  know,
• 13:52
  they
• 13:52
  felt
• 13:52
  invested
• 13:53
  in
• 13:53
  his
• 13:53
  creative
• 13:54
  ambition
• 13:55
  because
• 13:55
  he
• 13:55
  was
• 13:55
  very
• 13:56
  open
• 13:56
  in
• 13:56
  talking
• 13:56
  about
• 13:57
  how
• 13:57
  he
• 13:58
  loved
• 13:58
  this
• 13:58
  game,
• 13:58
  he
• 13:59
  was
• 13:59
  creating
• 13:59
  content
• 13:59
  around
• 14:00
  it.
• 14:00
  He
• 14:00
  really
• 14:00
  would
• 14:00
  love
• 14:01
  to
• 14:01
  turn
• 14:01
  it
• 14:01
  into
• 14:01
  a
• 14:01
  movie.
• 14:02
  Every
• 14:02
  single
• 14:03
  one
• 14:03
  that
• 14:03
  went
• 14:03
  along
• 14:04
  that
• 14:04
  journey
• 14:04
  with
• 14:04
  him
• 14:04
  and
• 14:05
  maybe
• 14:05
  encouraged
• 14:06
  him
• 14:06
  or
• 14:06
  dropped
• 14:06
  a
• 14:06
  comment
• 14:07
  saying,
• 14:07
  yes,
• 14:07
  oh,
• 14:08
  I'd
• 14:08
  love
• 14:08
  to
• 14:08
  see
• 14:08
  this
• 14:09
  or
• 14:09
  I
• 14:09
  would
• 14:09
  do
• 14:09
  this
• 14:09
  or
• 14:10
  anything.
• 14:10
  Every
• 14:10
  single
• 14:11
  one
• 14:11
  of
• 14:11
  those
• 14:11
  comments
• 14:11
  is
• 14:11
  an
• 14:12
  investment
• 14:12
  from
• 14:13
  a
• 14:13
  follower.
• 14:14
  So
• 14:14
  yeah,
• 14:15
  and
• 14:17
  that's
• 14:18
  really
• 14:18
  important
• 14:18
  because
• 14:19
  then
• 14:19
  that
• 14:19
  investment
• 14:20
  pays
• 14:21
  back
• 14:21
  at
• 14:21
  a
• 14:21
  time
• 14:22
  when
• 14:22
  you're
• 14:22
  saying
• 14:22
  to
• 14:22
  them,
• 14:22
  okay,
• 14:23
  I've
• 14:23
  got
• 14:23
  this
• 14:24
  movie
• 14:24
  financed,
• 14:24
  I'm
• 14:25
  gonna
• 14:25
  shoot
• 14:25
  it.
• 14:25
  They
• 14:26
  come
• 14:26
  along
• 14:26
  with
• 14:27
  you
• 14:27
  and
• 14:27
  then
• 14:27
  at
• 14:28
  some
• 14:28
  point
• 14:28
  you
• 14:28
  say,
• 14:29
  okay,
• 14:29
  now
• 14:29
  it's
• 14:30
  being
• 14:30
  released
• 14:30
  in
• 14:30
  cinemas.
• 14:31
  And
• 14:31
  if
• 14:32
  the
• 14:32
  rumors
• 14:32
  are
• 14:32
  to
• 14:33
  be
• 14:33
  believed
• 14:33
  to
• 14:34
  get
• 14:34
  wider
• 14:34
  distribution,
• 14:35
  why
• 14:35
  don't
• 14:35
  you
• 14:35
  ring
• 14:35
  your
• 14:35
  local
• 14:36
  cinema
• 14:36
  and
• 14:36
  ask
• 14:37
  them
• 14:37
  to
• 14:37
  screen
• 14:37
  Iron
• 14:38
  Lung?
• 14:38
  I
• 14:38
  mean
• 14:38
  it
• 14:39
  was
• 14:39
  all
• 14:40
  of
• 14:40
  these
• 14:41
  fans
• 14:42
  of
• 14:42
  his
• 14:43
  and
• 14:43
  followers
• 14:43
  were
• 14:44
  along
• 14:45
  for
• 14:45
  the
• 14:45
  journey.
• 14:45
  And
• 14:45
  it's
• 14:46
  the
• 14:46
  same
• 14:47
  with
• 14:47
  backrooms
• 14:48
  and
• 14:48
  I
• 14:48
  was
• 14:49
  having
• 14:49
  this
• 14:50
  discussion
• 14:50
  with
• 14:51
  my
• 14:51
  own
• 14:51
  focus
• 14:51
  group
• 14:52
  at
• 14:52
  home
• 14:52
  who
• 14:54
  have
• 14:54
  followed
• 14:55
  the
• 14:55
  whole
• 14:55
  backrooms
• 14:56
  mythology
• 14:57
  and
• 14:58
  Kane
• 14:58
  Parsons
• 14:59
  is
• 14:59
  like
• 14:59
  20
• 15:00
  and
• 15:00
  he
• 15:01
  started
• 15:01
  teaching
• 15:01
  himself
• 15:02
  Blender
• 15:03
  in
• 15:03
  Covid
• 15:04
  and
• 15:04
  then
• 15:04
  started
• 15:05
  making
• 15:06
  this
• 15:07
  content
• 15:07
  that
• 15:07
  was
• 15:08
  all
• 15:08
  kind
• 15:08
  of
• 15:09
  grainy.
• 15:09
  But
• 15:09
  the
• 15:09
  law
• 15:10
  was
• 15:10
  then
• 15:10
  co
• 15:11
  created
• 15:11
  to
• 15:12
  your
• 15:12
  point.
• 15:13
  You
• 15:13
  put
• 15:13
  it
• 15:13
  out
• 15:14
  there,
• 15:14
  people
• 15:15
  add
• 15:15
  and
• 15:16
  go
• 15:16
  oh,
• 15:16
  what
• 15:16
  about
• 15:16
  this
• 15:17
  and
• 15:17
  what
• 15:17
  about
• 15:18
  again,
• 15:19
  it's
• 15:19
  a
• 15:19
  creative
• 15:19
  sandpit.
• 15:20
  That
• 15:20
  everyone's
• 15:21
  invited
• 15:21
  to
• 15:21
  join
• 15:21
  into
• 15:22
  and.
• 15:22
  Every
• 15:23
  single
• 15:23
  edition,
• 15:24
  much
• 15:25
  like
• 15:25
  comments
• 15:25
  on
• 15:26
  Markiplier's
• 15:27
  creative
• 15:28
  ambitions
• 15:28
  for
• 15:28
  iron
• 15:29
  long.
• 15:29
  Every
• 15:29
  single
• 15:30
  thing
• 15:30
  that
• 15:31
  people
• 15:31
  took
• 15:31
  and
• 15:31
  made
• 15:32
  their
• 15:32
  own
• 15:32
  little
• 15:33
  spin
• 15:33
  on
• 15:33
  it
• 15:33
  was
• 15:34
  an
• 15:34
  investment
• 15:35
  from
• 15:35
  them.
• 15:36
  So
• 15:36
  when
• 15:37
  you
• 15:37
  feel
• 15:37
  like
• 15:37
  you've
• 15:38
  been
• 15:38
  even
• 15:38
  just
• 15:38
  the
• 15:38
  tiniest
• 15:39
  part
• 15:39
  in
• 15:40
  co
• 15:40
  creating
• 15:41
  that
• 15:41
  lore,
• 15:42
  well,
• 15:43
  when
• 15:43
  it
• 15:43
  turns
• 15:43
  up
• 15:43
  in
• 15:44
  cinemas,
• 15:44
  guess
• 15:44
  what,
• 15:45
  you're
• 15:45
  gonna
• 15:45
  go
• 15:46
  and
• 15:46
  see
• 15:46
  it.
• 15:46
  I
• 15:46
  just
• 15:46
  love
• 15:47
  it.
• 15:47
  I
• 15:47
  find
• 15:47
  it
• 15:48
  so
• 15:48
  exciting.
• 15:50
  It
• 15:50
  will
• 15:50
  not
• 15:51
  work
• 15:51
  for
• 15:51
  everyone.
• 15:51
  I
• 15:52
  think
• 15:52
  again,
• 15:52
  I
• 15:53
  think
• 15:53
  cue
• 15:53
  the
• 15:53
  gold
• 15:54
  rush
• 15:54
  now
• 15:54
  for
• 15:55
  these
• 15:56
  indie
• 15:57
  kind
• 15:57
  of
• 15:57
  films
• 15:58
  that
• 15:58
  are
• 15:58
  gonna
• 15:58
  be.
• 15:59
  There's
• 15:59
  gonna
• 15:59
  be
• 15:59
  investment
• 16:00
  pouring
• 16:01
  into
• 16:01
  that
• 16:01
  sector
• 16:01
  and
• 16:02
  I
• 16:02
  don't
• 16:02
  think
• 16:02
  every
• 16:02
  single
• 16:03
  one
• 16:03
  will
• 16:03
  succeed.
• 16:04
  Oh
• 16:05
  but
• 16:06
  I
• 16:06
  mean,
• 16:07
  you
• 16:07
  know,
• 16:08
  when
• 16:08
  Star
• 16:09
  wars
• 16:09
  came
• 16:09
  out
• 16:09
  there
• 16:10
  was
• 16:10
  a
• 16:10
  whole
• 16:10
  slew
• 16:10
  of
• 16:11
  pretty
• 16:11
  average
• 16:12
  sci
• 16:13
  fi
• 16:14
  movies
• 16:14
  that
• 16:14
  followed
• 16:15
  that.
• 16:15
  So
• 16:15
  that's
• 16:15
  kind
• 16:16
  of.
• 16:16
  That
• 16:16
  sort
• 16:17
  of
• 16:17
  goes
• 16:17
  with
• 16:17
  the
• 16:17
  territory
• 16:18
  a
• 16:18
  bit,
• 16:18
  I
• 16:19
  think.
• 16:19
  Yes,
• 16:20
  yeah,
• 16:20
  exactly.
• 16:21
  It's,
• 16:21
  it's
• 16:21
  inevitable.
• 16:22
  It's
• 16:22
  the
• 16:22
  same
• 16:22
  with
• 16:23
  everything,
• 16:23
  isn't
• 16:23
  it?
• 16:23
  It's.
• 16:24
  It
• 16:24
  was
• 16:24
  the
• 16:24
  same
• 16:25
  with
• 16:25
  NFTs
• 16:26
  and
• 16:26
  Web3
• 16:27
  and
• 16:27
  it
• 16:27
  was.
• 16:28
  Yeah
• 16:28
  everybody,
• 16:30
  the
• 16:30
  gold
• 16:30
  rush
• 16:30
  happens.
• 16:31
  One
• 16:31
  of
• 16:32
  the
• 16:32
  things
• 16:32
  that
• 16:33
  it
• 16:33
  does
• 16:34
  make
• 16:34
  me
• 16:34
  think
• 16:34
  a
• 16:34
  little
• 16:35
  bit.
• 16:36
  And
• 16:36
  it's.
• 16:37
  And
• 16:37
  it's
• 16:37
  the
• 16:37
  kind
• 16:37
  of
• 16:38
  the,
• 16:39
  the
• 16:39
  evergreen
• 16:40
  conundrum
• 16:41
  that
• 16:41
  is
• 16:42
  KISS
• 16:42
  Media
• 16:43
  and,
• 16:43
  and
• 16:44
  how
• 16:45
  kids
• 16:45
  media
• 16:45
  can
• 16:46
  really
• 16:47
  operate
• 16:49
  to
• 16:50
  the,
• 16:50
  how
• 16:51
  kids
• 16:51
  media
• 16:51
  can
• 16:52
  really
• 16:52
  thrive
• 16:52
  within
• 16:53
  that
• 16:53
  kind
• 16:53
  of
• 16:53
  social
• 16:54
  context.
• 16:55
  Yes,
• 16:56
  the,
• 16:57
  the,
• 16:58
  all
• 16:58
  of
• 16:58
  the
• 16:58
  stuff
• 16:58
  that
• 16:59
  we
• 16:59
  talk
• 16:59
  about,
• 16:59
  leaving
• 17:00
  aside
• 17:00
  the
• 17:00
  horror
• 17:01
  stuff
• 17:01
  that
• 17:01
  is
• 17:01
  obviously
• 17:02
  kind
• 17:02
  of
• 17:03
  not
• 17:03
  for
• 17:03
  kids,
• 17:04
  but
• 17:05
  just
• 17:05
  the
• 17:05
  creativity
• 17:06
  of
• 17:06
  having
• 17:07
  fans
• 17:07
  being
• 17:07
  able
• 17:08
  to
• 17:08
  play
• 17:08
  in
• 17:08
  the
• 17:08
  same
• 17:10
  sandbox
• 17:10
  and,
• 17:11
  and
• 17:11
  also
• 17:12
  contribute
• 17:13
  and
• 17:13
  create
• 17:13
  and
• 17:14
  flex
• 17:14
  their
• 17:14
  imaginative
• 17:15
  muscles
• 17:16
  and
• 17:16
  all
• 17:17
  of
• 17:17
  that
• 17:17
  stuff
• 17:18
  that's
• 17:19
  all
• 17:19
  aspects
• 17:20
  of
• 17:21
  this
• 17:22
  kind
• 17:22
  of
• 17:22
  content
• 17:23
  that
• 17:23
  really
• 17:23
  isn't
• 17:24
  available
• 17:25
  to
• 17:26
  kids
• 17:27
  media
• 17:28
  because
• 17:29
  on
• 17:30
  YouTube
• 17:31
  you're
• 17:31
  not
• 17:31
  allowed
• 17:32
  to
• 17:32
  have
• 17:33
  comments
• 17:33
  and,
• 17:34
  and
• 17:34
  there's
• 17:34
  there's
• 17:35
  definitely
• 17:35
  kind
• 17:35
  of
• 17:35
  quite
• 17:36
  a
• 17:36
  high
• 17:36
  wall
• 17:37
  built
• 17:37
  around,
• 17:40
  around
• 17:40
  the
• 17:40
  content
• 17:41
  which
• 17:42
  sort
• 17:42
  of
• 17:43
  shuts
• 17:43
  out
• 17:44
  younger
• 17:44
  audiences
• 17:44
  from
• 17:45
  being
• 17:45
  able
• 17:45
  to
• 17:45
  participate
• 17:46
  to
• 17:46
  the
• 17:47
  same
• 17:47
  level.
• 17:49
  And
• 17:50
  I
• 17:50
  mean,
• 17:51
  I'd
• 17:51
  love
• 17:51
  there
• 17:51
  to
• 17:51
  be
• 17:53
  some
• 17:54
  solution
• 17:54
  that
• 17:57
  protected
• 17:58
  that
• 17:58
  audience
• 17:59
  from
• 17:59
  any
• 17:59
  kind
• 17:59
  of
• 17:59
  risk
• 18:00
  and
• 18:00
  harm,
• 18:00
  while
• 18:01
  at
• 18:01
  the
• 18:01
  same
• 18:01
  time
• 18:03
  allowing
• 18:03
  that
• 18:04
  audience
• 18:04
  to
• 18:04
  be
• 18:05
  able
• 18:05
  to
• 18:06
  participate
• 18:07
  creatively
• 18:08
  in
• 18:09
  content
• 18:09
  in
• 18:09
  a
• 18:10
  way
• 18:10
  that
• 18:10
  it's
• 18:11
  not
• 18:11
  so
• 18:11
  easy
• 18:12
  to
• 18:12
  do
• 18:12
  at
• 18:12
  the
• 18:12
  moment.
• 18:12
  Yeah.
• 18:13
  And
• 18:14
  we
• 18:14
  have
• 18:14
  Zigazoo
• 18:15
  on
• 18:15
  the
• 18:15
  podcast
• 18:16
  and
• 18:16
  I
• 18:16
  think
• 18:16
  that's
• 18:17
  Zigazoo
• 18:18
  is
• 18:18
  a
• 18:18
  great
• 18:19
  solve
• 18:19
  for
• 18:20
  that
• 18:20
  because
• 18:21
  the
• 18:21
  genie
• 18:21
  is
• 18:22
  out
• 18:22
  of
• 18:22
  the
• 18:22
  bottle,
• 18:22
  then
• 18:23
  kids
• 18:24
  are
• 18:24
  not
• 18:24
  going
• 18:24
  to
• 18:24
  then
• 18:25
  go
• 18:25
  back
• 18:25
  and
• 18:25
  say,
• 18:25
  oh,
• 18:25
  it's
• 18:26
  okay,
• 18:26
  we
• 18:26
  don't
• 18:26
  want
• 18:27
  this
• 18:27
  two
• 18:27
  way
• 18:27
  participatory
• 18:28
  relationship
• 18:29
  with
• 18:29
  IP
• 18:29
  anymore.
• 18:30
  It's
• 18:30
  okay,
• 18:30
  we
• 18:30
  got
• 18:31
  it
• 18:31
  wrong.
• 18:32
  Of
• 18:32
  course
• 18:32
  they
• 18:33
  won't.
• 18:34
  So
• 18:34
  now
• 18:34
  it's
• 18:35
  beholden
• 18:35
  on
• 18:36
  solutions
• 18:36
  to
• 18:37
  be
• 18:37
  found
• 18:37
  either
• 18:38
  at
• 18:38
  platform
• 18:38
  level,
• 18:38
  like
• 18:39
  YouTube.
• 18:40
  And
• 18:41
  we've
• 18:41
  discussed
• 18:41
  also
• 18:42
  how
• 18:43
  regulatory
• 18:44
  pressure
• 18:46
  is
• 18:46
  piling
• 18:47
  on
• 18:47
  the
• 18:47
  platforms
• 18:47
  to
• 18:48
  take
• 18:48
  more
• 18:48
  responsibility
• 18:49
  for
• 18:50
  the
• 18:50
  safety
• 18:50
  of
• 18:50
  the
• 18:51
  users
• 18:52
  and
• 18:52
  younger
• 18:52
  users
• 18:53
  in
• 18:53
  particular,
• 18:53
  or
• 18:54
  you've
• 18:54
  got
• 18:54
  separate
• 18:54
  solutions
• 18:55
  like
• 18:55
  Zigzoo
• 18:56
  who
• 18:57
  are.
• 18:58
  It's
• 18:58
  hard.
• 18:59
  It's
• 18:59
  hard
• 19:00
  to
• 19:00
  get
• 19:00
  those
• 19:01
  young
• 19:01
  people
• 19:01
  to
• 19:02
  use
• 19:02
  something
• 19:02
  which
• 19:03
  isn't
• 19:03
  the
• 19:04
  prevailing
• 19:04
  platform
• 19:05
  of
• 19:05
  choice
• 19:06
  and
• 19:06
  where
• 19:06
  all
• 19:06
  of
• 19:07
  the
• 19:07
  grownups
• 19:08
  are.
• 19:08
  We
• 19:08
  know
• 19:08
  that
• 19:09
  young
• 19:09
  people
• 19:09
  will
• 19:09
  always
• 19:10
  want
• 19:10
  to
• 19:11
  age
• 19:11
  up
• 19:11
  and
• 19:11
  go
• 19:11
  and
• 19:12
  play
• 19:12
  on
• 19:12
  the
• 19:12
  grown
• 19:13
  up
• 19:13
  version
• 19:14
  of
• 19:14
  the
• 19:14
  platform,
• 19:16
  but
• 19:16
  if
• 19:16
  you
• 19:16
  can
• 19:16
  get
• 19:16
  them
• 19:17
  there
• 19:17
  in
• 19:17
  a
• 19:17
  way
• 19:17
  that
• 19:17
  Zigzoo
• 19:18
  seems
• 19:18
  to
• 19:18
  be
• 19:18
  having
• 19:19
  some
• 19:19
  success
• 19:19
  with,
• 19:20
  then
• 19:20
  actually,
• 19:21
  yes,
• 19:21
  there's
• 19:22
  no
• 19:22
  reason
• 19:22
  that
• 19:22
  you
• 19:23
  can't
• 19:23
  then
• 19:24
  indulge
• 19:24
  those
• 19:24
  emergent
• 19:25
  behaviors
• 19:26
  and
• 19:26
  encourage
• 19:26
  them
• 19:27
  in
• 19:27
  a
• 19:27
  safe
• 19:27
  way.
• 19:28
  But
• 19:28
  they're
• 19:29
  not
• 19:29
  going
• 19:29
  to
• 19:29
  change.
• 19:29
  I
• 19:30
  think
• 19:30
  we
• 19:30
  just
• 19:31
  got
• 19:31
  to
• 19:31
  figure
• 19:31
  out
• 19:31
  now
• 19:32
  how
• 19:33
  we
• 19:33
  indulge
• 19:33
  them
• 19:33
  and
• 19:34
  how
• 19:34
  we
• 19:34
  facilitate
• 19:35
  them,
• 19:35
  but
• 19:36
  in
• 19:36
  a
• 19:36
  way
• 19:36
  that
• 19:36
  it
• 19:37
  regards
• 19:37
  their
• 19:38
  safety,
• 19:39
  what
• 19:39
  it
• 19:39
  does
• 19:39
  do.
• 19:41
  And
• 19:42
  when
• 19:42
  we
• 19:42
  were
• 19:43
  prepping
• 19:43
  for
• 19:44
  this
• 19:45
  podcast,
• 19:45
  because
• 19:45
  we
• 19:45
  do,
• 19:46
  you
• 19:46
  know,
• 19:46
  we
• 19:46
  do
• 19:46
  often
• 19:47
  prep,
• 19:51
  I
• 19:51
  was
• 19:51
  thinking
• 19:52
  about
• 19:52
  the
• 19:52
  Roblox.
• 19:53
  That
• 19:53
  wasn't
• 19:53
  a
• 19:54
  laugh.
• 19:54
  Yeah,
• 19:56
  I
• 19:56
  was
• 19:56
  thinking
• 19:56
  about
• 19:56
  the
• 19:57
  Roblox
• 19:57
  games
• 19:58
  that
• 19:58
  have
• 19:58
  been
• 19:58
  optioned
• 19:59
  for
• 19:59
  adaptation
• 20:00
  into
• 20:00
  movies
• 20:01
  of
• 20:01
  late,
• 20:02
  and
• 20:02
  whether
• 20:02
  we
• 20:03
  could
• 20:03
  take
• 20:03
  a
• 20:04
  clue
• 20:04
  from
• 20:04
  what's
• 20:04
  been
• 20:04
  happening
• 20:05
  with
• 20:05
  backrooms
• 20:05
  and
• 20:05
  obsession
• 20:06
  for
• 20:06
  those.
• 20:06
  Because
• 20:07
  Grow
• 20:07
  a
• 20:08
  Garden,
• 20:09
  which
• 20:09
  was
• 20:09
  huge
• 20:10
  at
• 20:10
  the
• 20:10
  end
• 20:10
  of
• 20:10
  last
• 20:10
  year,
• 20:10
  which
• 20:10
  has
• 20:11
  fallen
• 20:11
  away
• 20:11
  quite
• 20:12
  a
• 20:12
  lot
• 20:13
  in
• 20:13
  the
• 20:13
  intervening
• 20:14
  period,
• 20:14
  but
• 20:14
  Grow
• 20:14
  a
• 20:14
  Garden.
• 20:15
  But
• 20:15
  More
• 20:15
  recently,
• 20:16
  through
• 20:17
  20th
• 20:17
  Century
• 20:17
  Fox,
• 20:18
  they
• 20:18
  acquired
• 20:18
  the
• 20:19
  rights
• 20:19
  to
• 20:19
  99
• 20:19
  Nights
• 20:20
  in
• 20:20
  the
• 20:20
  Forest,
• 20:21
  which
• 20:21
  is
• 20:22
  a
• 20:22
  super
• 20:22
  popular
• 20:23
  and
• 20:23
  still
• 20:23
  super
• 20:23
  popular
• 20:24
  Roblox
• 20:25
  experience.
• 20:26
  Now,
• 20:26
  again,
• 20:27
  you've
• 20:27
  got
• 20:28
  hundreds
• 20:29
  of
• 20:29
  millions,
• 20:29
  if
• 20:29
  not
• 20:30
  billions
• 20:30
  of
• 20:30
  visits
• 20:31
  to
• 20:31
  those
• 20:31
  games
• 20:32
  and
• 20:32
  each
• 20:32
  one
• 20:33
  is
• 20:34
  an
• 20:34
  investment
• 20:34
  in
• 20:35
  time
• 20:35
  with
• 20:35
  that
• 20:36
  ip.
• 20:38
  The
• 20:38
  question
• 20:39
  for
• 20:39
  me
• 20:39
  is
• 20:40
  can,
• 20:41
  well,
• 20:41
  particularly
• 20:42
  some,
• 20:42
  a
• 20:42
  studio
• 20:42
  like
• 20:42
  20th
• 20:43
  Century
• 20:43
  Fox,
• 20:44
  can
• 20:45
  they
• 20:45
  develop
• 20:45
  a
• 20:46
  movie
• 20:46
  and
• 20:46
  get
• 20:46
  it
• 20:46
  out
• 20:46
  there
• 20:47
  quick
• 20:47
  enough
• 20:47
  to
• 20:48
  capitalize?
• 20:49
  Because
• 20:50
  the
• 20:50
  risk
• 20:50
  with
• 20:51
  something
• 20:51
  like
• 20:51
  Grow
• 20:51
  a
• 20:51
  Garden,
• 20:52
  which
• 20:52
  is
• 20:52
  already
• 20:53
  way
• 20:53
  down
• 20:53
  on
• 20:53
  what
• 20:53
  it
• 20:53
  was,
• 20:54
  is,
• 20:54
  you
• 20:54
  know,
• 20:54
  there
• 20:55
  won't
• 20:55
  be
• 20:55
  a
• 20:55
  Grow
• 20:55
  A
• 20:55
  Garden
• 20:56
  movie
• 20:56
  for
• 20:56
  at
• 20:56
  least
• 20:56
  another
• 20:56
  12
• 20:57
  months.
• 20:57
  So
• 20:57
  there's
• 20:58
  that
• 20:58
  inevitable
• 20:59
  lag.
• 21:00
  But
• 21:02
  the
• 21:02
  creators
• 21:03
  of
• 21:03
  99
• 21:03
  Nights
• 21:04
  in
• 21:04
  the
• 21:04
  Forest,
• 21:04
  the
• 21:05
  developers,
• 21:06
  they,
• 21:07
  a
• 21:07
  lot
• 21:07
  of
• 21:08
  users
• 21:08
  on
• 21:08
  Roblox
• 21:08
  really
• 21:09
  love
• 21:09
  them
• 21:09
  in
• 21:09
  the
• 21:10
  same
• 21:10
  way
• 21:10
  that
• 21:10
  they
• 21:10
  love
• 21:11
  Kane
• 21:11
  Parsons
• 21:11
  and
• 21:11
  Markiplier
• 21:12
  and
• 21:13
  Cory
• 21:13
  Barker.
• 21:14
  So
• 21:16
  it
• 21:16
  could
• 21:16
  be
• 21:16
  that
• 21:16
  we're
• 21:17
  going
• 21:17
  to
• 21:17
  be
• 21:17
  watching
• 21:17
  a
• 21:17
  Roblox
• 21:18
  movie
• 21:18
  in
• 21:18
  theaters
• 21:19
  in
• 21:19
  12
• 21:20
  months
• 21:20
  and
• 21:20
  going,
• 21:21
  oh
• 21:21
  my
• 21:21
  goodness.
• 21:21
  Now
• 21:22
  Roblox
• 21:22
  creators
• 21:23
  have
• 21:23
  been
• 21:23
  able
• 21:23
  to
• 21:23
  mobilize
• 21:25
  all
• 21:25
  of
• 21:25
  these
• 21:25
  young
• 21:25
  audiences
• 21:26
  into
• 21:26
  the
• 21:27
  theaters,
• 21:27
  which
• 21:28
  I'm
• 21:28
  hoping
• 21:29
  happens.
• 21:30
  Yeah,
• 21:30
  absolutely.
• 21:31
  Do
• 21:31
  you
• 21:32
  think
• 21:33
  for,
• 21:35
  do
• 21:35
  you
• 21:35
  think
• 21:35
  there's
• 21:35
  some
• 21:36
  genres
• 21:36
  that
• 21:37
  kind
• 21:37
  of
• 21:37
  suit
• 21:39
  cinemas
• 21:40
  more
• 21:40
  than
• 21:40
  others?
• 21:41
  So
• 21:41
  do
• 21:41
  you
• 21:41
  think
• 21:42
  for
• 21:42
  Roblox,
• 21:43
  are,
• 21:44
  are
• 21:45
  there
• 21:45
  kind
• 21:45
  of
• 21:45
  horror
• 21:45
  games
• 21:46
  for
• 21:46
  Roblox
• 21:47
  that
• 21:47
  would
• 21:47
  that
• 21:48
  be
• 21:48
  able
• 21:48
  to
• 21:48
  move
• 21:48
  into
• 21:49
  the
• 21:49
  space
• 21:49
  that
• 21:50
  Back
• 21:50
  rooms
• 21:51
  and
• 21:51
  obsession
• 21:52
  are
• 21:53
  kind
• 21:53
  of
• 21:54
  are
• 21:54
  kind
• 21:54
  of
• 21:54
  playing
• 21:55
  within?
• 21:55
  I
• 21:55
  kind
• 21:55
  of
• 21:55
  wonder
• 21:56
  whether
• 21:58
  some
• 21:58
  of
• 21:58
  those
• 21:58
  kind
• 21:58
  of
• 21:58
  social
• 21:59
  IPs,
• 21:59
  whether
• 21:59
  they
• 22:00
  might
• 22:01
  just
• 22:01
  operate
• 22:02
  kind
• 22:02
  of
• 22:02
  more
• 22:02
  successfully
• 22:04
  within
• 22:04
  that
• 22:04
  cinema
• 22:04
  space
• 22:05
  than
• 22:05
  others.
• 22:06
  Yeah.
• 22:07
  Do
• 22:07
  you
• 22:07
  know
• 22:07
  what,
• 22:07
  it's
• 22:07
  a
• 22:07
  great
• 22:08
  point.
• 22:09
  I
• 22:09
  mean,
• 22:09
  you
• 22:09
  go
• 22:10
  onto
• 22:10
  Roblox
• 22:10
  and
• 22:11
  there
• 22:11
  are
• 22:11
  plenty
• 22:11
  of
• 22:11
  backrooms,
• 22:12
  esque
• 22:13
  experiences
• 22:13
  on
• 22:13
  there,
• 22:14
  these
• 22:14
  liminal
• 22:15
  spaces
• 22:16
  where
• 22:16
  it's
• 22:16
  a
• 22:16
  little
• 22:17
  bit
• 22:17
  creepy,
• 22:17
  it
• 22:18
  feels
• 22:18
  on
• 22:18
  the
• 22:18
  edge
• 22:18
  of
• 22:18
  reality,
• 22:19
  you're
• 22:19
  a
• 22:19
  little
• 22:19
  bit
• 22:20
  disturbed.
• 22:20
  I
• 22:20
  mean,
• 22:22
  hundreds
• 22:22
  of
• 22:23
  thousands
• 22:23
  of
• 22:24
  similar
• 22:24
  games
• 22:24
  on
• 22:25
  Roblox,
• 22:25
  this
• 22:25
  kind
• 22:25
  of
• 22:26
  creepypasta.
• 22:29
  But
• 22:30
  what's
• 22:30
  interesting
• 22:31
  is
• 22:31
  the
• 22:31
  best
• 22:32
  Roblox
• 22:32
  games
• 22:32
  have
• 22:33
  got
• 22:33
  a
• 22:33
  very
• 22:33
  shallow
• 22:34
  game
• 22:34
  loop.
• 22:35
  It
• 22:35
  is
• 22:35
  that
• 22:35
  kind
• 22:36
  of,
• 22:36
  you
• 22:36
  know,
• 22:36
  quick
• 22:36
  dopamine,
• 22:37
  do
• 22:38
  something
• 22:38
  level
• 22:38
  up,
• 22:39
  buy
• 22:39
  something
• 22:39
  else
• 22:40
  that
• 22:41
  was
• 22:41
  Grow
• 22:41
  a
• 22:42
  garden
• 22:42
  or
• 22:42
  survival.
• 22:43
  99
• 22:44
  nights
• 22:45
  in
• 22:45
  the
• 22:45
  Forest.
• 22:45
  You
• 22:45
  got
• 22:45
  to
• 22:45
  survive,
• 22:46
  you
• 22:46
  know,
• 22:47
  as
• 22:47
  long
• 22:47
  as
• 22:47
  you
• 22:48
  can
• 22:48
  in
• 22:48
  the
• 22:48
  forest.
• 22:48
  So
• 22:49
  they're
• 22:49
  fairly
• 22:49
  easy
• 22:50
  but
• 22:50
  very
• 22:50
  fairly
• 22:51
  shallow
• 22:51
  game
• 22:51
  loops.
• 22:52
  I
• 22:52
  think
• 22:52
  to
• 22:52
  a
• 22:53
  lot
• 22:53
  of
• 22:53
  people
• 22:53
  that
• 22:53
  does
• 22:54
  not
• 22:54
  equate
• 22:54
  to
• 22:54
  good
• 22:55
  storytelling.
• 22:56
  But
• 22:56
  then
• 22:56
  I
• 22:57
  think
• 22:57
  back
• 22:57
  to
• 22:57
  the
• 22:57
  Minecraft
• 22:58
  movie.
• 22:58
  Now,
• 22:59
  obviously
• 22:59
  Minecraft
• 23:00
  is,
• 23:02
  that's,
• 23:02
  that's
• 23:02
  a
• 23:03
  level
• 23:03
  above
• 23:03
  in
• 23:03
  terms
• 23:04
  of
• 23:04
  what
• 23:04
  Minecraft
• 23:05
  has
• 23:05
  meant
• 23:06
  to
• 23:06
  a
• 23:06
  whole
• 23:06
  generation
• 23:07
  of
• 23:07
  gamers.
• 23:07
  But
• 23:08
  Minecraft
• 23:08
  hasn't
• 23:09
  got
• 23:09
  a
• 23:09
  game
• 23:09
  loop
• 23:09
  other
• 23:10
  than
• 23:10
  against
• 23:11
  survival
• 23:11
  and
• 23:11
  building.
• 23:12
  But
• 23:12
  they
• 23:12
  managed
• 23:13
  to
• 23:13
  Make
• 23:13
  a
• 23:13
  really
• 23:13
  successful
• 23:14
  story
• 23:15
  out
• 23:15
  of
• 23:15
  Minecraft
• 23:16
  and
• 23:16
  again
• 23:17
  mobilize
• 23:17
  those
• 23:18
  young
• 23:19
  gamers
• 23:19
  into
• 23:19
  theaters.
• 23:20
  And
• 23:20
  now
• 23:20
  they've
• 23:20
  announced
• 23:21
  the
• 23:21
  sequel.
• 23:22
  And
• 23:22
  that's
• 23:23
  a
• 23:23
  really
• 23:23
  good
• 23:23
  example
• 23:24
  actually
• 23:24
  because
• 23:24
  I
• 23:24
  think
• 23:27
  so
• 23:27
  when
• 23:28
  I
• 23:28
  was
• 23:28
  posting
• 23:28
  about
• 23:28
  backrooms
• 23:29
  and
• 23:29
  obsession,
• 23:30
  one
• 23:30
  of
• 23:30
  the
• 23:30
  comments
• 23:31
  talks
• 23:32
  about
• 23:32
  how
• 23:32
  powerful
• 23:33
  horror
• 23:33
  is
• 23:34
  as
• 23:34
  a
• 23:34
  genre
• 23:34
  and
• 23:35
  how
• 23:35
  one,
• 23:37
  it
• 23:38
  allows
• 23:38
  you
• 23:38
  to
• 23:38
  do
• 23:39
  low
• 23:39
  budget
• 23:39
  filmmaking,
• 23:41
  can
• 23:41
  still
• 23:41
  tap
• 23:42
  into
• 23:42
  a
• 23:42
  big
• 23:44
  commercial
• 23:44
  audience.
• 23:46
  And
• 23:46
  the
• 23:47
  discussion
• 23:47
  was
• 23:48
  then
• 23:48
  around
• 23:48
  are
• 23:48
  there
• 23:49
  any
• 23:49
  other,
• 23:50
  is
• 23:50
  it
• 23:51
  particular
• 23:51
  to
• 23:51
  horror?
• 23:52
  But
• 23:52
  I
• 23:52
  think
• 23:53
  Minecraft
• 23:53
  is
• 23:54
  a
• 23:54
  good
• 23:54
  example
• 23:54
  of
• 23:55
  how
• 23:55
  that
• 23:55
  managed
• 23:56
  to
• 23:56
  leverage
• 23:57
  that
• 23:57
  huge
• 23:57
  existing
• 23:58
  audience
• 23:59
  on
• 23:59
  Minecraft
• 24:00
  and
• 24:00
  bring
• 24:01
  them
• 24:01
  to
• 24:01
  the
• 24:01
  cinemas.
• 24:02
  So
• 24:02
  it's,
• 24:03
  it's
• 24:03
  similar
• 24:03
  to
• 24:03
  the
• 24:04
  backrooms
• 24:04
  thing
• 24:04
  of
• 24:05
  having
• 24:05
  all
• 24:06
  of
• 24:06
  those
• 24:06
  people
• 24:07
  participate
• 24:08
  in
• 24:08
  effectively
• 24:09
  creating
• 24:10
  a
• 24:10
  crowd,
• 24:11
  a
• 24:11
  crowd
• 24:12
  sourced
• 24:12
  form
• 24:13
  of
• 24:13
  storytelling
• 24:14
  and
• 24:14
  then
• 24:15
  be
• 24:16
  able
• 24:16
  to
• 24:16
  give
• 24:16
  them
• 24:16
  a,
• 24:17
  give
• 24:18
  them
• 24:18
  a
• 24:18
  movie
• 24:18
  that
• 24:19
  really
• 24:21
  kind
• 24:22
  of
• 24:22
  represented
• 24:22
  that
• 24:23
  on
• 24:23
  the
• 24:23
  screen
• 24:23
  for
• 24:23
  them.
• 24:24
  Yeah,
• 24:25
  and
• 24:25
  we've,
• 24:26
  we've,
• 24:27
  we've
• 24:28
  not
• 24:28
  had
• 24:29
  many
• 24:29
  horror
• 24:30
  movies.
• 24:31
  I
• 24:32
  mean
• 24:32
  it
• 24:32
  feels
• 24:32
  like
• 24:33
  it's
• 24:33
  a
• 24:33
  cycle.
• 24:35
  You
• 24:35
  had
• 24:35
  horror
• 24:35
  movies
• 24:36
  in
• 24:36
  the
• 24:36
  80s
• 24:36
  and
• 24:37
  90s,
• 24:37
  you
• 24:37
  had
• 24:37
  a
• 24:37
  Nightmare
• 24:38
  on
• 24:38
  Elm
• 24:38
  street,
• 24:38
  you
• 24:38
  had
• 24:39
  Halloween,
• 24:39
  you
• 24:40
  had
• 24:40
  Friday
• 24:40
  the
• 24:41
  13th.
• 24:41
  And
• 24:42
  then
• 24:42
  we
• 24:43
  seem
• 24:43
  to,
• 24:43
  I
• 24:44
  mean
• 24:44
  I'm
• 24:44
  sure
• 24:44
  they
• 24:45
  existed.
• 24:45
  I'm
• 24:45
  no
• 24:45
  horror
• 24:46
  movie
• 24:46
  buff
• 24:47
  so
• 24:47
  I'm
• 24:47
  sure
• 24:47
  I
• 24:47
  will
• 24:48
  get
• 24:48
  disproved.
• 24:48
  But
• 24:48
  it
• 24:49
  feels
• 24:49
  like
• 24:49
  you're
• 24:49
  very
• 24:50
  going
• 24:50
  to
• 24:50
  get
• 24:50
  everyone
• 24:50
  steaming
• 24:51
  on
• 24:51
  the
• 24:51
  comments
• 24:52
  now.
• 24:52
  But
• 24:53
  it
• 24:53
  feels
• 24:53
  like
• 24:53
  this,
• 24:54
  this
• 24:55
  is
• 24:55
  kind
• 24:55
  of
• 24:55
  a
• 24:55
  cycle.
• 24:56
  And
• 24:57
  again
• 24:57
  I
• 24:57
  think
• 24:58
  it
• 24:58
  comes
• 24:58
  down
• 24:58
  to
• 25:00
  you.
• 25:00
  You've
• 25:00
  got
• 25:00
  teenagers
• 25:01
  who
• 25:02
  inevitably
• 25:02
  will
• 25:03
  rail
• 25:04
  against
• 25:04
  what
• 25:04
  their
• 25:05
  parents
• 25:05
  liked.
• 25:06
  You
• 25:06
  know,
• 25:06
  it's
• 25:07
  happened
• 25:08
  for
• 25:08
  generations.
• 25:09
  Rock
• 25:10
  music,
• 25:10
  dance
• 25:11
  music.
• 25:11
  No,
• 25:12
  and,
• 25:12
  and
• 25:13
  horror
• 25:13
  is
• 25:13
  something
• 25:14
  that
• 25:14
  I
• 25:14
  think
• 25:15
  teenagers
• 25:16
  have
• 25:16
  discovered
• 25:16
  particularly
• 25:17
  with
• 25:17
  this
• 25:17
  kind
• 25:17
  of
• 25:17
  creepypasta
• 25:18
  Internet
• 25:19
  law
• 25:19
  type
• 25:19
  stuff
• 25:20
  that
• 25:21
  their
• 25:21
  parents
• 25:22
  didn't
• 25:22
  necessarily
• 25:22
  get.
• 25:23
  And,
• 25:24
  and
• 25:24
  as
• 25:24
  we've
• 25:24
  said
• 25:24
  before,
• 25:25
  a
• 25:25
  lot
• 25:25
  of
• 25:26
  times
• 25:26
  you.
• 25:27
  One
• 25:27
  of
• 25:27
  the
• 25:27
  greatest
• 25:28
  barometers
• 25:28
  of
• 25:29
  success
• 25:29
  I've
• 25:30
  always
• 25:30
  argued
• 25:31
  is
• 25:31
  if
• 25:31
  a
• 25:31
  parent
• 25:32
  looks
• 25:32
  at
• 25:32
  what
• 25:32
  a
• 25:33
  kid
• 25:33
  is
• 25:33
  watching
• 25:33
  or
• 25:34
  listening
• 25:34
  to
• 25:34
  or
• 25:34
  playing
• 25:35
  and
• 25:35
  says
• 25:35
  what
• 25:36
  the
• 25:36
  heck
• 25:36
  is
• 25:36
  that?
• 25:37
  Tick.
• 25:38
  See.
• 25:39
  See
• 25:39
  Brain
• 25:40
  rot.
• 25:40
  See
• 25:41
  creepypasta.
• 25:42
  So
• 25:43
  yeah,
• 25:43
  I
• 25:44
  mean
• 25:44
  I
• 25:44
  think
• 25:44
  there.
• 25:44
  Is
• 25:44
  something
• 25:44
  to
• 25:45
  that.
• 25:45
  But
• 25:46
  I
• 25:46
  also
• 25:46
  think
• 25:47
  with
• 25:47
  horror
• 25:47
  movies
• 25:48
  it's
• 25:48
  one
• 25:48
  of
• 25:49
  the
• 25:49
  genres
• 25:49
  that
• 25:49
  the
• 25:50
  audience
• 25:50
  has.
• 25:51
  The
• 25:51
  audience
• 25:52
  will
• 25:52
  go
• 25:52
  out
• 25:53
  to
• 25:53
  see
• 25:53
  a
• 25:53
  horror
• 25:54
  movie
• 25:54
  that
• 25:54
  they
• 25:55
  might
• 25:55
  not
• 25:55
  know
• 25:55
  that
• 25:55
  much
• 25:56
  about
• 25:57
  in
• 25:57
  a
• 25:57
  way
• 25:57
  that
• 25:58
  they
• 25:58
  probably
• 25:59
  don't
• 25:59
  for
• 25:59
  other
• 26:00
  genres.
• 26:00
  And
• 26:01
  I
• 26:01
  think
• 26:01
  it's
• 26:01
  also
• 26:01
  this,
• 26:02
  that
• 26:03
  you're
• 26:03
  able
• 26:03
  to
• 26:03
  make
• 26:05
  a
• 26:05
  horror
• 26:05
  movie
• 26:06
  that
• 26:06
  could
• 26:06
  attract
• 26:07
  a
• 26:07
  mass
• 26:07
  audience
• 26:08
  for
• 26:08
  under
• 26:08
  a
• 26:09
  million
• 26:09
  dollars.
• 26:09
  There
• 26:09
  aren't,
• 26:10
  there
• 26:10
  just
• 26:10
  aren't
• 26:11
  there
• 26:11
  aren't
• 26:12
  that
• 26:12
  many
• 26:12
  genres
• 26:12
  that
• 26:13
  people
• 26:14
  could
• 26:14
  do
• 26:14
  that
• 26:14
  with.
• 26:15
  Yeah,
• 26:16
  great
• 26:16
  point.
• 26:17
  Because,
• 26:17
  you
• 26:17
  know,
• 26:18
  romantic
• 26:18
  comedies,
• 26:19
  you
• 26:19
  tend
• 26:20
  to
• 26:20
  need
• 26:20
  bigger
• 26:21
  stars,
• 26:22
  maybe
• 26:23
  more
• 26:23
  lavish
• 26:24
  locations.
• 26:26
  Yeah,
• 26:27
  yeah,
• 26:27
  I
• 26:27
  do,
• 26:28
  yeah.
• 26:28
  What.
• 26:29
  But
• 26:29
  you
• 26:30
  know,
• 26:30
  while
• 26:30
  we're
• 26:30
  talking
• 26:30
  about
• 26:30
  this,
• 26:31
  isn't
• 26:31
  it
• 26:31
  nice
• 26:32
  that
• 26:34
  now
• 26:35
  we
• 26:35
  can
• 26:36
  look
• 26:36
  at
• 26:36
  those
• 26:36
  people
• 26:36
  who
• 26:37
  said,
• 26:37
  oh,
• 26:37
  young
• 26:38
  people
• 26:38
  don't
• 26:38
  go
• 26:38
  to
• 26:39
  theater,
• 26:39
  they
• 26:39
  don't
• 26:40
  go
• 26:40
  to
• 26:40
  cinemas
• 26:40
  anymore.
• 26:41
  I
• 26:41
  go,
• 26:41
  oh,
• 26:43
  sorry,
• 26:43
  you're
• 26:44
  wrong
• 26:44
  there.
• 26:45
  Absolutely.
• 26:46
  I
• 26:46
  was
• 26:46
  reading
• 26:47
  the,
• 26:47
  I
• 26:47
  think
• 26:48
  amc,
• 26:49
  who
• 26:49
  are
• 26:50
  the
• 26:50
  big
• 26:50
  cinema
• 26:51
  chain
• 26:51
  in,
• 26:52
  in
• 26:52
  the
• 26:52
  States,
• 26:54
  they,
• 26:55
  they
• 26:55
  said
• 26:55
  it's
• 26:56
  biggest
• 26:57
  audience
• 26:58
  figures
• 26:58
  that
• 26:58
  they've
• 26:58
  had
• 26:59
  since.
• 26:59
  2019
• 27:01
  and,
• 27:02
  and
• 27:02
  they're
• 27:02
  all,
• 27:03
  I
• 27:03
  mean
• 27:03
  majority
• 27:04
  under
• 27:04
  30
• 27:05
  and
• 27:05
  even
• 27:05
  younger
• 27:06
  than
• 27:06
  that.
• 27:07
  So,
• 27:08
  you
• 27:08
  know,
• 27:09
  to
• 27:09
  have
• 27:09
  a
• 27:09
  whole
• 27:11
  cinema
• 27:12
  full
• 27:12
  of
• 27:13
  19,
• 27:14
  20,
• 27:14
  25
• 27:15
  year
• 27:15
  olds,
• 27:16
  that
• 27:16
  must
• 27:16
  be
• 27:17
  so,
• 27:19
  I
• 27:19
  mean,
• 27:19
  hopeful
• 27:20
  for
• 27:20
  the
• 27:20
  big,
• 27:20
  for
• 27:21
  the
• 27:21
  big
• 27:21
  cinemas,
• 27:21
  knowing
• 27:22
  that
• 27:22
  young
• 27:22
  people
• 27:23
  are
• 27:23
  going
• 27:23
  to
• 27:23
  come
• 27:23
  back
• 27:24
  and
• 27:24
  watch.
• 27:25
  And
• 27:25
  very
• 27:25
  often
• 27:26
  I
• 27:26
  was
• 27:27
  reading
• 27:27
  about
• 27:28
  in
• 27:29
  a
• 27:29
  similar
• 27:30
  vein
• 27:30
  to
• 27:30
  Barb
• 27:31
  and
• 27:31
  Heimer,
• 27:31
  where
• 27:32
  people
• 27:32
  were
• 27:32
  watching
• 27:32
  both
• 27:33
  films
• 27:33
  back
• 27:33
  to
• 27:34
  back
• 27:34
  now.
• 27:36
  Yeah.
• 27:36
  Obsession
• 27:37
  and
• 27:37
  Backrooms,
• 27:38
  double
• 27:38
  bill.
• 27:39
  So
• 27:39
  they're
• 27:39
  seeing
• 27:39
  both
• 27:40
  of
• 27:40
  them.
• 27:41
  Amazing.
• 27:42
  Yeah,
• 27:43
  it's
• 27:43
  great.
• 27:44
  A
• 27:44
  great
• 27:44
  story
• 27:45
  of
• 27:45
  hope.
• 27:45
  But
• 27:46
  yeah,
• 27:46
  one
• 27:47
  for
• 27:47
  the
• 27:48
  purposes
• 27:48
  of
• 27:48
  our
• 27:48
  listeners,
• 27:49
  one
• 27:49
  that
• 27:49
  I
• 27:49
  think
• 27:50
  does
• 27:50
  give
• 27:50
  us
• 27:50
  clues
• 27:51
  as
• 27:51
  to
• 27:51
  how
• 27:52
  you
• 27:52
  can,
• 27:53
  you
• 27:53
  can
• 27:53
  engage
• 27:54
  and,
• 27:54
  and
• 27:55
  mobilize
• 27:55
  and
• 27:55
  it
• 27:55
  comes
• 27:56
  down
• 27:56
  to
• 27:56
  fandom.
• 27:56
  Again,
• 27:57
  we've
• 27:57
  spoke
• 27:57
  about
• 27:57
  it
• 27:57
  a
• 27:57
  lot.
• 27:57
  We
• 27:58
  should,
• 27:59
  we
• 28:00
  should
• 28:01
  perhaps
• 28:01
  cease
• 28:02
  talking
• 28:02
  about
• 28:02
  audiences
• 28:03
  and
• 28:03
  maybe
• 28:04
  start
• 28:04
  talking
• 28:05
  more
• 28:05
  about
• 28:05
  fans
• 28:05
  and
• 28:06
  fandom,
• 28:07
  but
• 28:07
  because
• 28:07
  that
• 28:07
  forces
• 28:08
  us
• 28:08
  to
• 28:08
  work
• 28:09
  a
• 28:09
  little
• 28:09
  bit
• 28:09
  harder
• 28:10
  for
• 28:10
  them,
• 28:10
  I
• 28:11
  think.
• 28:11
  Also
• 28:12
  I
• 28:12
  think
• 28:12
  fandoms
• 28:13
  sound
• 28:13
  more
• 28:14
  active,
• 28:15
  audiences
• 28:16
  sound
• 28:17
  quite
• 28:17
  passive
• 28:17
  and
• 28:17
  I
• 28:18
  think
• 28:18
  it,
• 28:19
  the,
• 28:20
  the
• 28:20
  key
• 28:20
  differentiator
• 28:21
  is
• 28:21
  that
• 28:21
  it's
• 28:22
  quite
• 28:22
  an
• 28:22
  active
• 28:23
  relationship.
• 28:24
  So
• 28:24
  this
• 28:25
  is
• 28:25
  a,
• 28:25
  this
• 28:26
  is
• 28:26
  an
• 28:26
  audience
• 28:26
  that
• 28:28
  have
• 28:28
  engaged
• 28:28
  with
• 28:28
  content
• 28:29
  online,
• 28:30
  made
• 28:31
  comments,
• 28:31
  done
• 28:32
  their
• 28:32
  own
• 28:32
  versions
• 28:32
  of
• 28:33
  it,
• 28:33
  added
• 28:34
  to,
• 28:34
  added
• 28:35
  to
• 28:35
  the
• 28:35
  story,
• 28:37
  either
• 28:37
  in
• 28:37
  the
• 28:37
  margins
• 28:38
  or
• 28:38
  kind
• 28:38
  of
• 28:38
  coming
• 28:39
  up
• 28:39
  with
• 28:39
  their
• 28:39
  own,
• 28:40
  their
• 28:40
  own
• 28:40
  take
• 28:41
  on
• 28:41
  it.
• 28:41
  So
• 28:41
  that's
• 28:42
  a
• 28:42
  very,
• 28:43
  you
• 28:43
  know,
• 28:43
  that's
• 28:43
  a
• 28:44
  very
• 28:44
  powerful
• 28:45
  dynamic,
• 28:46
  I
• 28:46
  think,
• 28:46
  that
• 28:46
  relationship.
• 28:47
  Yeah.
• 28:48
  So
• 28:49
  one
• 28:49
  last
• 28:49
  thing
• 28:50
  that
• 28:50
  happened
• 28:51
  this
• 28:51
  week,
• 28:51
  but
• 28:51
  actually
• 28:51
  it's
• 28:52
  kind
• 28:52
  of
• 28:52
  related.
• 28:53
  We.
• 28:54
  So
• 28:54
  KSI
• 28:55
  is
• 28:55
  departed.
• 28:56
  The
• 28:56
  Sidemen,
• 28:58
  the
• 28:58
  UK's
• 28:58
  biggest
• 28:59
  creator
• 28:59
  group,
• 29:00
  as
• 29:00
  far
• 29:00
  as
• 29:00
  I'm
• 29:01
  aware,
• 29:01
  they're
• 29:01
  not
• 29:01
  making
• 29:01
  a
• 29:02
  movie,
• 29:02
  but
• 29:02
  they
• 29:02
  have
• 29:02
  made
• 29:02
  a
• 29:03
  few
• 29:03
  TV
• 29:04
  shows,
• 29:04
  notably
• 29:05
  they've
• 29:06
  got
• 29:06
  one
• 29:06
  with
• 29:06
  Netflix.
• 29:07
  But
• 29:08
  it
• 29:08
  got
• 29:08
  me
• 29:08
  thinking
• 29:09
  in
• 29:09
  this
• 29:09
  similar
• 29:10
  vein,
• 29:12
  they're
• 29:13
  all,
• 29:13
  the
• 29:13
  Sidemen
• 29:14
  are
• 29:14
  getting
• 29:15
  older
• 29:15
  now,
• 29:15
  they're
• 29:16
  in
• 29:16
  relationships,
• 29:16
  they're
• 29:17
  beginning
• 29:17
  to
• 29:17
  have
• 29:17
  kids.
• 29:19
  When
• 29:19
  we've
• 29:19
  got
• 29:19
  a
• 29:20
  generation
• 29:20
  of
• 29:20
  creators
• 29:21
  of
• 29:21
  the
• 29:21
  sidemen's
• 29:22
  scale.
• 29:23
  And,
• 29:24
  you
• 29:24
  know,
• 29:24
  think
• 29:24
  about
• 29:25
  Markiplier
• 29:26
  again
• 29:26
  and
• 29:27
  Cory
• 29:27
  Barker.
• 29:28
  They
• 29:28
  may
• 29:28
  be
• 29:29
  a
• 29:29
  little
• 29:29
  bit
• 29:29
  young
• 29:30
  when
• 29:30
  they
• 29:30
  all
• 29:31
  start
• 29:31
  having
• 29:31
  kids
• 29:32
  and
• 29:32
  they
• 29:32
  start
• 29:33
  thinking
• 29:33
  about
• 29:34
  kids
• 29:34
  content
• 29:35
  and
• 29:35
  kids
• 29:35
  media
• 29:35
  and
• 29:36
  kids
• 29:36
  stories.
• 29:37
  Their
• 29:37
  take
• 29:39
  on,
• 29:40
  I
• 29:40
  mean,
• 29:40
  I
• 29:40
  mentioned
• 29:41
  to
• 29:41
  you
• 29:41
  on
• 29:41
  WhatsApp
• 29:42
  yesterday,
• 29:42
  you
• 29:42
  know,
• 29:43
  could
• 29:43
  one
• 29:43
  of
• 29:43
  these
• 29:43
  be
• 29:44
  the
• 29:45
  future
• 29:45
  Keith
• 29:45
  Chapman?
• 29:46
  What
• 29:46
  Keith
• 29:46
  Chapman
• 29:47
  was
• 29:47
  to
• 29:47
  obviously
• 29:47
  Bob
• 29:48
  the
• 29:48
  Builder
• 29:48
  and
• 29:48
  Paw
• 29:48
  Patrol.
• 29:49
  I
• 29:49
  wonder
• 29:49
  if
• 29:50
  a
• 29:50
  creator
• 29:50
  that
• 29:51
  maybe
• 29:51
  has
• 29:51
  come
• 29:51
  out
• 29:52
  one
• 29:52
  out
• 29:52
  of
• 29:53
  one
• 29:53
  of
• 29:53
  these
• 29:53
  creator
• 29:54
  groups
• 29:54
  or
• 29:54
  has
• 29:54
  been
• 29:55
  on
• 29:55
  a
• 29:56
  platform
• 29:56
  like
• 29:56
  YouTube
• 29:57
  for
• 29:57
  a
• 29:57
  long
• 29:57
  time
• 29:57
  when
• 29:58
  they
• 29:58
  become
• 29:59
  parents,
• 30:00
  I
• 30:01
  think
• 30:01
  we're
• 30:01
  going
• 30:01
  to
• 30:01
  see
• 30:01
  a
• 30:01
  whole
• 30:02
  new
• 30:03
  raft
• 30:03
  of
• 30:03
  creative
• 30:04
  kids
• 30:04
  content
• 30:04
  coming
• 30:05
  through.
• 30:05
  That'd
• 30:05
  be
• 30:05
  great.
• 30:06
  How
• 30:06
  exciting
• 30:07
  would
• 30:07
  that
• 30:07
  be?
• 30:08
  Yeah,
• 30:09
  I
• 30:10
  mean,
• 30:10
  they're,
• 30:10
  they're,
• 30:11
  this
• 30:11
  is
• 30:11
  their
• 30:11
  world,
• 30:12
  they're
• 30:12
  growing
• 30:12
  up
• 30:12
  in
• 30:12
  it.
• 30:13
  So
• 30:13
  their
• 30:13
  take
• 30:13
  on
• 30:13
  what,
• 30:14
  what
• 30:14
  works
• 30:14
  in
• 30:14
  terms
• 30:15
  of
• 30:15
  kids
• 30:15
  media
• 30:15
  is
• 30:16
  going
• 30:16
  to
• 30:16
  be
• 30:16
  vastly
• 30:16
  different
• 30:16
  to,
• 30:17
  to
• 30:18
  what
• 30:18
  ours
• 30:18
  would
• 30:18
  be.
• 30:19
  And
• 30:19
  I
• 30:19
  think.
• 30:19
  Yeah,
• 30:19
  and
• 30:20
  it's
• 30:20
  also
• 30:20
  a
• 30:20
  great
• 30:20
  example
• 30:21
  of
• 30:21
  how,
• 30:22
  I
• 30:23
  mean,
• 30:23
  going
• 30:23
  back
• 30:23
  to
• 30:23
  that
• 30:23
  power
• 30:24
  of
• 30:24
  social
• 30:24
  relationship
• 30:25
  with
• 30:25
  the
• 30:25
  audience
• 30:26
  is
• 30:26
  that
• 30:27
  they're
• 30:28
  following
• 30:28
  their
• 30:28
  lives,
• 30:29
  really.
• 30:30
  They've
• 30:30
  got
• 30:30
  a
• 30:30
  relationship
• 30:31
  with
• 30:31
  those
• 30:31
  people.
• 30:32
  And
• 30:32
  so,
• 30:33
  yeah,
• 30:33
  when
• 30:33
  that,
• 30:34
  when
• 30:34
  the
• 30:34
  new
• 30:35
  chapter
• 30:35
  opens
• 30:35
  and
• 30:36
  it's
• 30:36
  more
• 30:36
  about
• 30:37
  kids
• 30:37
  and
• 30:37
  family,
• 30:39
  I
• 30:39
  think
• 30:39
  it's
• 30:39
  inevitable
• 30:40
  that
• 30:40
  that
• 30:40
  will
• 30:41
  kind
• 30:41
  of
• 30:41
  feed
• 30:42
  into,
• 30:42
  into
• 30:43
  that
• 30:43
  content.
• 30:44
  Yeah,
• 30:45
  I'm
• 30:45
  excited.
• 30:46
  Who
• 30:46
  knows?
• 30:47
  Who
• 30:47
  knows?
• 30:48
  Yeah.
• 30:48
  Great
• 30:49
  stuff.
• 30:49
  Okay,
• 30:50
  well,
• 30:51
  you're,
• 30:51
  you're
• 30:51
  jetting
• 30:52
  off
• 30:52
  to
• 30:52
  New
• 30:52
  York
• 30:52
  for
• 30:52
  the
• 30:52
  rest
• 30:53
  of
• 30:53
  the
• 30:53
  week,
• 30:53
  so.
• 30:53
  I
• 30:54
  am.
• 30:54
  Yeah.
• 30:55
  Yeah.
• 30:55
  So
• 30:56
  I'm
• 30:56
  off
• 30:56
  tomorrow
• 30:56
  and
• 30:57
  then
• 30:57
  back
• 30:57
  on
• 30:58
  Saturday
• 30:59
  and
• 30:59
  you're
• 30:59
  off
• 30:59
  to
• 31:00
  Italy.
• 31:00
  And
• 31:01
  I'm
• 31:01
  off
• 31:01
  to
• 31:01
  Lake
• 31:01
  Como.
• 31:02
  Yes.
• 31:02
  To
• 31:04
  say
• 31:04
  hello.
• 31:04
  Say
• 31:05
  hello
• 31:05
  to
• 31:05
  George
• 31:06
  from
• 31:06
  me.
• 31:07
  I
• 31:07
  will.
• 31:07
  Yes.
• 31:08
  We're
• 31:08
  having
• 31:08
  a
• 31:09
  girls
• 31:09
  weekend
• 31:09
  away.
• 31:10
  Walking,
• 31:11
  gossip,
• 31:11
  wine
• 31:12
  and
• 31:12
  food.
• 31:12
  Oh,
• 31:13
  perfect.
• 31:14
  Sounds
• 31:14
  like
• 31:14
  the
• 31:15
  perfect
• 31:15
  ingredients.
• 31:17
  Okay,
• 31:18
  I'll
• 31:18
  let
• 31:18
  you
• 31:18
  do
• 31:18
  the
• 31:18
  sign
• 31:19
  off.
• 31:19
  Great.
• 31:20
  Okay,
• 31:20
  so
• 31:20
  thanks
• 31:21
  very
• 31:21
  much
• 31:21
  for
• 31:22
  listening,
• 31:22
  everyone.
• 31:23
  We'd
• 31:23
  love
• 31:23
  to
• 31:23
  hear
• 31:24
  your
• 31:24
  thoughts
• 31:24
  and
• 31:25
  comments
• 31:25
  on
• 31:25
  backrooms
• 31:26
  and
• 31:26
  obsession
• 31:28
  and,
• 31:28
  and
• 31:29
  the
• 31:29
  creator
• 31:30
  and
• 31:30
  fandom
• 31:31
  relationship
• 31:32
  and
• 31:33
  please
• 31:33
  like
• 31:33
  and
• 31:34
  subscribe
• 31:34
  wherever
• 31:35
  you
• 31:35
  get
• 31:35
  your
• 31:35
  podcast
• 31:35
  and
• 31:36
  we'll
• 31:36
  see
• 31:36
  you
• 31:37
  guys
• 31:38
  next
• 31:38
  week.