Latest / INSPIRE STORY / #36_ Theres Always A Third Door
Transcript
- 0:05Speaker 1: It's great to see you. Thanks for thanks for coming
- 0:08Speaker 1: out to do this. Man, I'm really excited for you.
- 0:11Speaker 1: This has been a long time coming. I think I
- 0:14Speaker 1: said to you like six or seven years. See, like
- 0:16Speaker 1: the very beginning of the podcast, I was like, well,
- 0:18Speaker 1: let me know when the book's done, and you know,
- 0:19Speaker 1: come and tell me about it. And I was like,
- 0:21Speaker 1: I wonder if that guy's ever going to finish that book.
- 0:23Speaker 2: Every time we've seen each other, you're like, so, how's it,
- 0:26Speaker 2: how's it going, Alex? Was I that dire? No, that
- 0:31Speaker 2: one came off to me because inside, for me, I
- 0:34Speaker 2: was I was drowning, you know, because it's been seven years.
- 0:38Speaker 1: I can't believe you've been working on this book for
- 0:40Speaker 1: seven years. So just to kind of lay the foundation
- 0:42Speaker 1: for this, I remember this is how we sort of
- 0:47Speaker 1: first connected and met. My editor on Finding Ultra at
- 0:52Speaker 1: Crown is an amazing guy called Rick Oregan, who we
- 0:55Speaker 1: can talk about because he deserves to be recognized. And
- 0:58Speaker 1: I was having a phone conversation with him. I can't
- 1:01Speaker 1: even remember whether Finding Ultra had even come out yet,
- 1:04Speaker 1: Like it it was probably sometime in twenty twelve, and
- 1:08Speaker 1: he's like, hey, I'm working on this book with this
- 1:11Speaker 1: young guy. He's really cool. I think he'd really like him,
- 1:15Speaker 1: like I want to I want to connect you guys
- 1:16Speaker 1: like he is going to be a really cool book.
- 1:18Speaker 1: And that's when your name first came up and we
- 1:22Speaker 1: had lunch. I can't remember when that was, but a.
- 1:26Speaker 2: Long time ago.
- 1:27Speaker 1: Yeah, and you told me your story, which I thought
- 1:30Speaker 1: was amazing in this book that you were working on.
- 1:32Speaker 1: And then we would bump into each other once or
- 1:35Speaker 1: twice a year and I'd be like, how's the book going?
- 1:42Speaker 1: And you know what's funny is that I know other
- 1:45Speaker 1: people who get stuck in this kind of situation where
- 1:48Speaker 1: they're working on a book and it gets protracted and
- 1:52Speaker 1: a lot of them don't end up finishing it. So
- 1:54Speaker 1: I was like, I wonder if maybe he's never going
- 1:55Speaker 1: to finish this book, Like you know what's going to
- 1:57Speaker 1: happen here, you know, so here we are, it's coming
- 2:01Speaker 1: out in Jane. God, I'm proud of you. I feel
- 2:04Speaker 1: very emotionally invested in this journey that you've been on.
- 2:08Speaker 2: So it's really cool though, And thank you for all
- 2:10Speaker 2: the encouragement along the way.
- 2:12Speaker 1: Yeah, it's great. I mean, we so Rick Corgan was
- 2:14Speaker 1: your editor on this book. And just so people understand,
- 2:18Speaker 1: like when I first pitched Finding Ultra, like when you
- 2:23Speaker 1: when you write a book, you write a proposal. I'm
- 2:25Speaker 1: sure you did. You did this as well, right, And
- 2:27Speaker 1: then and then my book agent sent it out to
- 2:32Speaker 1: a couple publishing houses and she was very tempered with me.
- 2:35Speaker 1: She's like, listen, you really got to thread the needle here.
- 2:38Speaker 1: You have a good story, but like you know, it's
- 2:41Speaker 1: really tough out there, and like, you know, I'm gonna
- 2:43Speaker 1: do my best, but I'm just not sure. And then
- 2:46Speaker 1: we got a bite with Crown. She's like, we got
- 2:48Speaker 1: a call with Crown and it was my very first
- 2:52Speaker 1: like pitch over the phone. I'd never done anything like
- 2:54Speaker 1: that before. And he's like, you're gonna have like ten
- 2:56Speaker 1: minutes or five minutes on the phone with this guy,
- 2:58Speaker 1: like you got to sell yourself. So we did this
- 3:00Speaker 1: call and I remember I was like that the Calabasis Commons,
- 3:04Speaker 1: it's like outdoor mother here and the service was not
- 3:07Speaker 1: very good and I had to I like hid behind
- 3:09Speaker 1: a bush, like do this call, like make sure there
- 3:12Speaker 1: wasn't any kind of like noise, and I was like
- 3:14Speaker 1: crouched down and did this call, and it went well
- 3:18Speaker 1: and he ended up like bidding on the book. He
- 3:20Speaker 1: really wanted the book, and we ended up selling Finding
- 3:24Speaker 1: Ultra to Crown and I remember saying to my book agent,
- 3:27Speaker 1: I'm going to bring this around to you. Don't worry.
- 3:29Speaker 1: I remember saying to my book agent. Yeah, but this
- 3:33Speaker 1: guy Rick Horgan, like he's not actually going to be
- 3:35Speaker 1: my editor, right, Like they're going to sign me some
- 3:37Speaker 1: kind of junior person. Because this guy, Rick Horgan, who
- 3:40Speaker 1: I later found out I would have panicked on the
- 3:42Speaker 1: phone had I known this during the call, had like edited,
- 3:45Speaker 1: you know, Hillary Clinton's biography, like he was the editor,
- 3:50Speaker 1: you know. And I was like, yeah, I'm like, this
- 3:52Speaker 1: guy's way too senior and important to be interested in
- 3:55Speaker 1: what I'm doing, you know. I was like, no, no, no,
- 3:57Speaker 1: he's going to be your editor. And we had this
- 4:00Speaker 1: amazing collaboration and I learned so much about the art
- 4:03Speaker 1: of writing and storytelling, and he really pushed me, and
- 4:08Speaker 1: I remember at one point he said to me, he goes, listen,
- 4:10Speaker 1: here's the little secret, dirty little secret about New York
- 4:13Speaker 1: editors and the publishing industry. Editors don't really edit because
- 4:18Speaker 1: they have too many books. So you have this romantic
- 4:21Speaker 1: idea that you're going to have this amazing relationship with
- 4:24Speaker 1: this editor and you're going to be on the phone
- 4:25Speaker 1: with him at midnight having these conversations about philosophy, and
- 4:30Speaker 1: it's like it doesn't work that way. And he was
- 4:32Speaker 1: basically saying, like, I don't have time to really even
- 4:35Speaker 1: read everything that's coming across my desk that I'm responsible for.
- 4:38Speaker 1: But I really like your story and I really want
- 4:41Speaker 1: to help you, and I want to make this book
- 4:42Speaker 1: the best that it can be. And he really did
- 4:44Speaker 1: roll up his sleeves and he really helped the book
- 4:49Speaker 1: become the book that it became, like I couldn't have
- 4:50Speaker 1: done it without him, and I'm just forever grateful to him.
- 4:53Speaker 1: And so I'm interested first, and I would imagine you
- 4:57Speaker 1: had a similar relationship with him.
- 4:58Speaker 2: You nailed it when I first met Rick. So I've
- 5:03Speaker 2: been through three different because I've been working on this
- 5:05Speaker 2: for seven years and turnover in the publishing industry is
- 5:08Speaker 2: very high. Now I've gone through three different.
- 5:11Speaker 1: Editors, right, because he left Crown.
- 5:13Speaker 2: He left Crown, but he was my original editor, right,
- 5:16Speaker 2: And the thing Rick did that changed my life, and
- 5:19Speaker 2: I really mean that is when I had originally started
- 5:23Speaker 2: this book. It was a book about in my head.
- 5:27Speaker 2: You know, I'm this eighteen year old kid. I'm gonna
- 5:29Speaker 2: go interview all these people who I admire figure out
- 5:33Speaker 2: how they launched their careers. And each chapter is a
- 5:35Speaker 2: different person, you know. Chapter one is Bill Gates, chapter
- 5:37Speaker 2: two is Warren Buffett. And that was my thinking about.
- 5:43Speaker 2: So it took two years until I got the deal
- 5:45Speaker 2: with Crown, and then a year into the deal, Rick
- 5:48Speaker 2: calls me into his office and You're gonna appreciate this.
- 5:50Speaker 2: He calls me into his office and he has that
- 5:52Speaker 2: like gruff New York voice, right, and he's like, Alex,
- 5:58Speaker 2: what's the goal of this book? You have to understand
- 6:00Speaker 2: this is a year into me working with it.
- 6:03Speaker 1: What do you mean.
- 6:05Speaker 2: It's a very strange question again, and he's like, what's
- 6:07Speaker 2: the what's the goal? Is it to change people's lives
- 6:11Speaker 2: or to inform them? And I'm like, well, that's clearly
- 6:15Speaker 2: a leading question. Yeah, I want to try to change lives.
- 6:19Speaker 2: And he goes, well, the book you're writing isn't going
- 6:22Speaker 2: to do that. And I'm like, we've been working together
- 6:26Speaker 2: for a year, how are you bringing this up just
- 6:28Speaker 2: now and he's like, well, I have a son your age,
- 6:30Speaker 2: you wouldn't have listened. And essentially what he told me
- 6:34Speaker 2: is that if you look at any magazine, Q and A,
- 6:38Speaker 2: you know, there might be great information in there, but
- 6:40Speaker 2: it's never changed a life. But if you look at
- 6:42Speaker 2: all the stories, and we actually talked about this in
- 6:44Speaker 2: our first lunch, I don't know if you remember, but
- 6:46Speaker 2: the stories that change lives are this same story arc.
- 6:50Speaker 2: You know, there's this person who everyone can relate to,
- 6:53Speaker 2: and as you know, she or he goes on this
- 6:56Speaker 2: journey and evolves, so does the reader, and that's how
- 7:00Speaker 2: you change someone's life.
- 7:02Speaker 1: And I do remember having that conversation with you, and
- 7:05Speaker 1: I think that's one of the reasons why he suggested
- 7:07Speaker 1: that you read Finding Ultra because one of the things
- 7:09Speaker 1: that was sort of core and key. I mean, look,
- 7:12Speaker 1: my book is about my story. It's different than your book.
- 7:15Speaker 1: But I think what he was trying to convey to
- 7:17Speaker 1: you is you have to get people emotionally invested in
- 7:20Speaker 1: what you're doing here. And if it's too drive it's
- 7:22Speaker 1: just informational, you're never going to have that connection. So
- 7:25Speaker 1: people aren't going to be as engaged with the material
- 7:28Speaker 1: as they could be. They need to see it through
- 7:30Speaker 1: your eyes and your experience. So to the extent that
- 7:33Speaker 1: you can invest yourself in this story and make your
- 7:36Speaker 1: journey core to that narrative, the better off you're going
- 7:40Speaker 1: to be in that quest to transform lives. And you
- 7:43Speaker 1: accomplished that. I mean, that's ultimately what you ended up
- 7:45Speaker 1: doing in this.
- 7:45Speaker 2: Book, right, And it took me really like at least three months,
- 7:50Speaker 2: because I think when we had first spoken, I was
- 7:52Speaker 2: in that three month period of like awkwardness of not
- 7:56Speaker 2: knowing if I was going to follow Rick's advice or not,
- 7:58Speaker 2: because I had spent years saying I was not going
- 8:01Speaker 2: to even use my name in the book, like this
- 8:03Speaker 2: wasn't about me at all. And what Rick had to,
- 8:06Speaker 2: you know, drill in my textbook essentially, and he helped
- 8:11Speaker 2: me realize, Look, it's not about you. Literally, you're a
- 8:14Speaker 2: conduit for the reader, and that's how the book is now, right.
- 8:19Speaker 1: You have to be a cipher, you have to be
- 8:20Speaker 1: a stand in for the audience exact. Yeah cool, So
- 8:24Speaker 1: let's uh, let's talk about how it all came together.
- 8:27Speaker 1: I mean, your story is so crazy, Like how old
- 8:30Speaker 1: were you when I first met you.
- 8:31Speaker 2: When I first saw something like that, I had just
- 8:34Speaker 2: turned twenty when you and I first met, you were
- 8:36Speaker 2: just you were just turned So i'd been working on
- 8:37Speaker 2: the book for about two years, right.
- 8:39Speaker 1: All right, So backing it up from there, let's go
- 8:41Speaker 1: all all the way back. You grew up in Los Angeles,
- 8:46Speaker 1: h huh, Iranian Jews. Your grandfather was living in Iran. Like,
- 8:52Speaker 1: I love this story about your grandfather because I think
- 8:55Speaker 1: that I feel like you're you share a lot of
- 8:57Speaker 1: DNA with him, and I feel like that part of
- 9:00Speaker 1: your story kind of informs your ethos and perspective on
- 9:05Speaker 1: business and life.
- 9:07Speaker 2: So and it's so funny because I didn't know this
- 9:10Speaker 2: story until much later in my life, when I was
- 9:13Speaker 2: a kid who was sort of kept secret from us.
- 9:17Speaker 2: To fully understand who I am, you actually have to
- 9:20Speaker 2: go back, like you said to you know, ninety years ago,
- 9:23Speaker 2: when my grandfather was born, and he was born in
- 9:26Speaker 2: Persia and Iran. He was the youngest of six siblings,
- 9:32Speaker 2: so five older siblings boy, four girls, and then him.
- 9:37Speaker 2: And when my grandfather was three years old, his father
- 9:41Speaker 2: passed away. And the thing you have to know about
- 9:44Speaker 2: Iran at that time is that women weren't really allowed
- 9:47Speaker 2: to work, shows up to the men in the family
- 9:49Speaker 2: to provide. Thankfully, there was an older brother and he
- 9:52Speaker 2: was about eighteen, so he started working and taking care
- 9:54Speaker 2: of the family. And then two years after that the
- 9:57Speaker 2: older brother dies, so now the only male left in
- 10:02Speaker 2: the family is the five year old child, my grandpa.
- 10:06Speaker 2: But the mom, thankfully, was very wise and she said, look,
- 10:10Speaker 2: you're going to school and I'll find ways to make
- 10:12Speaker 2: ends meet. So she's selling, you know, her wedding ring,
- 10:15Speaker 2: she's selling the voss and the living room. She's just
- 10:18Speaker 2: making things work barely, you know, putting food on the table.
- 10:23Speaker 2: And by the time my grandpa was about eight or nine,
- 10:25Speaker 2: he realized this isn't very sustainable. So he was flipping
- 10:30Speaker 2: through the newspaper one day and I think it might
- 10:33Speaker 2: have been the classified section. He sees a order from
- 10:38Speaker 2: the Iranian government asking for paint dinner for a government building.
- 10:42Speaker 2: And he's like nine years old, and I think he
- 10:45Speaker 2: was like an apprentice at a local shop, so he
- 10:47Speaker 2: knew like what a you know, an assertion order is,
- 10:50Speaker 2: so he he like gets out the bid and he
- 10:53Speaker 2: just but because he's nine, he doesn't know how much
- 10:55Speaker 2: the cost of these things are. He fills it out
- 10:57Speaker 2: and sends it in and because he gave a low bid,
- 11:01Speaker 2: he he won the contract because they don't know that
- 11:03Speaker 2: he's nine, no nowhere on the pharma lood. You know,
- 11:08Speaker 2: his handwady must have been fine. So you know, he
- 11:11Speaker 2: wins this bid and he's nine years old, has no
- 11:13Speaker 2: idea what to do. So he, you know, goes to
- 11:16Speaker 2: the bizarre and has this you know, family friend who
- 11:18Speaker 2: has paint thinner, and he's you know, gets the paint
- 11:21Speaker 2: thinner from this guy and gives it to the government,
- 11:23Speaker 2: makes a profit. And he even remembers like buying like
- 11:25Speaker 2: pistachios on the way home and it was like this
- 11:28Speaker 2: big bag of pistachios and he was like the happiest
- 11:30Speaker 2: day of his life. A couple of weeks later, he's
- 11:34Speaker 2: in geometry class and he's in like elementary school, right,
- 11:40Speaker 2: and the police show up in his class and they
- 11:44Speaker 2: pull him out of class and they say the paint
- 11:47Speaker 2: inner you gave us is expired and if you don't
- 11:50Speaker 2: get us new paint thinner, you're gonna have a serious problem.
- 11:53Speaker 2: And especially when you're a Jew and Iran, when the
- 11:56Speaker 2: police are saying you have a serious problem.
- 11:58Speaker 1: They're literally going to arrest and in prison.
- 12:01Speaker 2: And the nine naresn't this ship and it's yeah, it's
- 12:08Speaker 2: so wild because what he ends up doing is he
- 12:10Speaker 2: goes back to that family friend and says, hey, the
- 12:12Speaker 2: paint thinner you gave me is expiring, and he goes,
- 12:14Speaker 2: that's your problem, not mine. So now my grandpa has
- 12:18Speaker 2: to go. You know, this young little Jewish boy in
- 12:20Speaker 2: this you know, bizarre and Tehran ends up finding another
- 12:24Speaker 2: paint thinner dealer, uses his profits to buy that paint thinner,
- 12:28Speaker 2: gives it to the government and is home free. But
- 12:32Speaker 2: that sort of sets him on this track of, you know,
- 12:35Speaker 2: doing more orders for the government, and he starts getting
- 12:38Speaker 2: better at it and better at it. In the meantime,
- 12:40Speaker 2: he's getting his you know, PhD in chemistry, and by
- 12:44Speaker 2: age fifty he had done really well for himself. He
- 12:47Speaker 2: had one of the tallest buildings in the you know,
- 12:51Speaker 2: nation's capital, you know, working on the top floor, and
- 12:56Speaker 2: at age fifty he had four kids, my mom included,
- 12:59Speaker 2: and right around then the Iranian Revolution happens, and they
- 13:05Speaker 2: did something very ingenious, very cruel, Bavarian genius, which is
- 13:08Speaker 2: before the revolution literally started the sort of created this
- 13:13Speaker 2: list of influential Jews that they needed to take out
- 13:17Speaker 2: to make it much easier to have the revolution, and
- 13:20Speaker 2: my grandpa was on that list unknowingly. So he's in
- 13:23Speaker 2: his office one day, and it's still crazy to hear
- 13:27Speaker 2: him tell the story because he doesn't do it often.
- 13:30Speaker 2: But to my understanding, you know, loads of men with
- 13:34Speaker 2: like you know, masks over their head break in through
- 13:38Speaker 2: the ground floor and surround the building and go up
- 13:40Speaker 2: all the staircases to the point where he knew, like
- 13:45Speaker 2: through a telephone system that they were coming, and he
- 13:47Speaker 2: had like thirty seconds, but all the staircases were covered.
- 13:52Speaker 2: And oh, there's one part of the story that's crazy,
- 13:56Speaker 2: which is he got his passport and like threw it
- 13:59Speaker 2: into an air and air conditioning vent and told his assistant,
- 14:03Speaker 2: who is Muslim, Look, they're not going to get you.
- 14:05Speaker 2: They're only here to get me, like recover my passport
- 14:08Speaker 2: in case I find a way out. And you know,
- 14:12Speaker 2: my grandpa gets captured at gunpoint. They put like a
- 14:16Speaker 2: bag over his head and take him to this compound,
- 14:18Speaker 2: which is essentially an execution compound. And even to this day,
- 14:23Speaker 2: when I ask him about the scariest time. He's been
- 14:25Speaker 2: through a lot. And when I ask him about the
- 14:27Speaker 2: scariest time in his life, he said he was there
- 14:29Speaker 2: because every night you would hear gunshots and a different
- 14:34Speaker 2: person who's being held doesn't come back. So you figure
- 14:38Speaker 2: out very it's not like they're reading you, Miranda Rights,
- 14:42Speaker 2: you're just now there.
- 14:43Speaker 1: Yeah. So you're just you're counting down until you're the
- 14:46Speaker 1: person who's picked.
- 14:46Speaker 2: Yeah, and you know, my grandpa is trying to find
- 14:49Speaker 2: a way out of this thing. He's trying to you know,
- 14:52Speaker 2: talk his way out off for bribes like nothing. And
- 14:55Speaker 2: soon enough, over the speaker they call his name and
- 14:59Speaker 2: they put a bag over head and you know, walk
- 15:01Speaker 2: him down this corridor and when the bag comes off,
- 15:05Speaker 2: he's out of the compound. One of the guards had
- 15:09Speaker 2: taken the bribe, and my grandpa, you know, escapes heron
- 15:14Speaker 2: during the revolution, makes it to America as a refugee.
- 15:17Speaker 1: Wow, and.
- 15:19Speaker 2: Sadly actually has to go back to where he was
- 15:21Speaker 2: fifty years ago, you know, with nothing, having to rebuild
- 15:24Speaker 2: a life, except this time he has a wife and
- 15:26Speaker 2: four kids, so.
- 15:26Speaker 1: He brings it. He's able to bring his family. Yeah.
- 15:29Speaker 1: And so that's how your parents.
- 15:30Speaker 2: So that's how my mom, my mom came here as
- 15:33Speaker 2: a teenager through the revolution. So my grandpa again just
- 15:39Speaker 2: I think twelve failed businesses in America before he started
- 15:42Speaker 2: this random Spectra photometer company, and you know, has rebuilt
- 15:46Speaker 2: his life. But what that story really shows me is
- 15:52Speaker 2: that it's just this incredible story of possibility, which is
- 15:56Speaker 2: he started out in this unbelievable dire situation, build himself
- 16:02Speaker 2: up and was taken to the darkest place that I
- 16:05Speaker 2: can't even understand, and was able to come out the
- 16:09Speaker 2: other end. So that's really what I.
- 16:11Speaker 1: Resilience, the perseverance. But also like this guy, I mean,
- 16:16Speaker 1: what he was doing in elementary school, like that's just
- 16:19Speaker 1: built into the fabric of his DNA is like a
- 16:22Speaker 1: little Gary V. Hustler, like you know, right out of
- 16:26Speaker 1: the womb. And I see, I see aspects of that,
- 16:30Speaker 1: elements of that in your in your path.
- 16:33Speaker 2: I appreciate that too.
- 16:34Speaker 1: What I mean, like, I think you're you're carrying part
- 16:37Speaker 1: of your grandfather with you. I mean, is he's still around.
- 16:40Speaker 2: You're the craziest thing. He's still around. He's ninety two
- 16:43Speaker 2: and still goes to the office. He doesn't know another
- 16:47Speaker 2: way to live. Yeah, he's never taken a vacation. It's wild.
- 16:53Speaker 1: Well, I would imagine part of that is, you know,
- 16:55Speaker 1: when you've suffered to the extent that he has and
- 16:57Speaker 1: lost it, like there's a connection holding onto it or
- 17:01Speaker 1: continuing to grow something that's probably a little bit more
- 17:04Speaker 1: deep than we can understand.
- 17:07Speaker 2: Yeah, what he's been through is, like you said, it's
- 17:10Speaker 2: very hard to understand.
- 17:11Speaker 1: Right, So your parents really grow up in the United States,
- 17:15Speaker 1: or this is so your grandfather was on your mom's side.
- 17:18Speaker 2: Yeah, so this is my mom's dad. My dad came
- 17:20Speaker 2: when he was about nineteen, and my mom came when
- 17:24Speaker 2: she was about you know, ten, and they met here
- 17:29Speaker 2: and it's you know, I can't fathom what life would
- 17:33Speaker 2: have been like if I went through what they went
- 17:35Speaker 2: through as teenagers, you know, leaving your entire every And
- 17:38Speaker 2: they didn't come here thinking they were refugees. They came
- 17:42Speaker 2: here thinking they were coming for a two month vacation
- 17:45Speaker 2: as the riots calmed down back at home, and then
- 17:48Speaker 2: they would go back. They had all their stuff, They're like, oh, yeah,
- 17:51Speaker 2: just pack a day bag, we'll be back in a
- 17:53Speaker 2: month or so. And they just never been home ever since.
- 17:56Speaker 1: Right, Right, right, So how does that in form like
- 18:00Speaker 1: their worldview, and how does that worldview triple down into
- 18:04Speaker 1: the expectations placed on the young Alex Benigen.
- 18:08Speaker 2: Well, so how that affected their worldview, whether they knew
- 18:12Speaker 2: it or not. Was I grew up in a family
- 18:14Speaker 2: where like fear was in the walls, and understandably not
- 18:19Speaker 2: to an eight year old Alex, I'm just like, why
- 18:22Speaker 2: won't my mom let me sleep over at a friend's house?
- 18:24Speaker 2: Why won't my mom like let me go on a
- 18:26Speaker 2: field trip, like without her physically driving? Like it was crazy,
- 18:35Speaker 2: Like even school trips were giant debates in my family
- 18:40Speaker 2: because there was just this tremendous amount of trauma that
- 18:43Speaker 2: my parents have gone through.
- 18:45Speaker 1: Yeah, and a betrayal of trust to be safe, who
- 18:48Speaker 1: to trust? You know, you're gonna get on a bus
- 18:51Speaker 1: and go across town.
- 18:52Speaker 2: Right with the school, the government funded school. And of course,
- 18:58Speaker 2: like as a kid, I had no.
- 19:00Speaker 1: What are you talking about?
- 19:01Speaker 2: I'm like, we're just going to Yosemite. Let us go,
- 19:04Speaker 2: And they're like with my younger sister, my mom was
- 19:07Speaker 2: my my mom followed the bus. I've never told anybody this,
- 19:12Speaker 2: but you know, it's a testament to my mom's love
- 19:15Speaker 2: and also to the trauma they went through.
- 19:17Speaker 1: Yeah, but she came over at ten. Does she remember
- 19:20Speaker 1: what her dad went through? Or is that as namory
- 19:24Speaker 1: that she can't.
- 19:24Speaker 2: It's in your blood, you know, when you're And there's
- 19:29Speaker 2: a certain amount of shame too with it, because when
- 19:32Speaker 2: I was growing up, I would look in family photo
- 19:34Speaker 2: albums and see my grandpa wasn't in pictures for like
- 19:38Speaker 2: a year period or two year period, and I would
- 19:40Speaker 2: ask where he was and they would say to donnishkabude,
- 19:44Speaker 2: which means he was at the university. It wasn't until
- 19:47Speaker 2: I was eighteen I found out he was actually right,
- 19:50Speaker 2: it actually no. So it was almost this like skeleton
- 19:53Speaker 2: in my family's closet that my grandpa was held to
- 19:56Speaker 2: be ex.
- 19:56Speaker 1: Hard to understand why that would create shame, though it
- 20:00Speaker 1: certainly wasn't, you know, by any fault of his.
- 20:03Speaker 2: You you have to spend more time with Persian because everything
- 20:07Speaker 2: creates shame. It's like, oh, the way I poured my water,
- 20:09Speaker 2: it's very shameful.
- 20:14Speaker 1: Hang your head low exactly, all right. So so you
- 20:17Speaker 1: come out of the womb though, and they're like, this
- 20:19Speaker 1: kid's going to be a.
- 20:20Speaker 2: Doctor because again, I exactly, I came out of the womb.
- 20:25Speaker 2: My mom cradles me in her arms and stamps empty
- 20:27Speaker 2: on my ass and sends me on my way. And
- 20:30Speaker 2: that's what happens when you're the son of you know,
- 20:31Speaker 2: these Persian Jewish immigrants where And I have a bunch
- 20:34Speaker 2: of friends who I grew up with who went through
- 20:35Speaker 2: the same thing because and this is something my grandma
- 20:40Speaker 2: would tell me. In a revolution, they can take your money,
- 20:45Speaker 2: they can take your possessions, but they can't take away
- 20:48Speaker 2: what you know. And if you're a doctor and you
- 20:50Speaker 2: can save people, no one can take that away from you.
- 20:54Speaker 2: So me being a doctor as a kid, wasn't this
- 20:57Speaker 2: like amazing fun fantasy. It was like and it was
- 21:01Speaker 2: a very focused, cemented life track. I wore scrubs to
- 21:05Speaker 2: school for Halloween. I went to pre med summer camp
- 21:07Speaker 2: at high school, and by the time I got to college,
- 21:10Speaker 2: I was like the pre med of premets. And it
- 21:13Speaker 2: wasn't until the first month where I was living in
- 21:16Speaker 2: the dorms that I wasn't surrounded by my parents, my grandparents,
- 21:21Speaker 2: and this weird phenomenon happened. All these things that in
- 21:25Speaker 2: my entire childhood were my identity started sucking the life
- 21:30Speaker 2: out of me. I remember looking at this like towering
- 21:34Speaker 2: stack of biology books feeling like they were like dementors,
- 21:37Speaker 2: totally sucking the soul. And at first I assumed, maybe
- 21:43Speaker 2: I'm just being lazy, And that's when I started to wonder, well,
- 21:48Speaker 2: what if I'm not on my path? What if I'm
- 21:51Speaker 2: on a path somebody placed me on and I'm just
- 21:53Speaker 2: rolling down and thus into It's like this life crisis
- 21:58Speaker 2: of it wasn't about switching age or as much as
- 22:00Speaker 2: it was changing my identity.
- 22:02Speaker 1: Right, And prior to that, I would imagine you didn't
- 22:05Speaker 1: spend a lot of time really contemplating what makes you
- 22:08Speaker 1: happy or what would be fulfilling for you or.
- 22:11Speaker 2: I don't like those questions. But yeah, there's question of
- 22:16Speaker 2: happiness and an immigrant family, yeah.
- 22:18Speaker 1: I mean my my, you know, my rearing is very
- 22:22Speaker 1: different than yours. But you know, I can relate to
- 22:25Speaker 1: that like I was, you know, in a somewhat analogous situation.
- 22:28Speaker 1: And it took me a lot longer, that kind of
- 22:31Speaker 1: dawning epiphany that we had much earlier, But I understand
- 22:34Speaker 1: on some level, you know what that's like, and and
- 22:37Speaker 1: and you know, coming up in this family where shame
- 22:39Speaker 1: was very much a part of the the sort of uh,
- 22:42Speaker 1: you know, family, it's not a part imagine the like,
- 22:46Speaker 1: is there anything more shame provoking than confronting the fact
- 22:49Speaker 1: that you may not want to pursue this path that
- 22:51Speaker 1: you've been on your whole life? And what would that
- 22:54Speaker 1: look like? Uh, you know, in terms of communicating that
- 22:58Speaker 1: your parents.
- 23:01Speaker 2: Oh my god. It was terrifying because when I first
- 23:04Speaker 2: started even questioning what I wanted to do with my
- 23:07Speaker 2: life going through that life crisis, I couldn't tell my
- 23:11Speaker 2: parents I was even questioning it. So it's almost like
- 23:14Speaker 2: I was living this double life where my mom would
- 23:16Speaker 2: call me and ask how my pre med classes were going.
- 23:17Speaker 2: I'm like, oh, it's great. Then I would like hang
- 23:20Speaker 2: up on her and like sneak the for our work
- 23:21Speaker 2: Week under my like blanket and read it.
- 23:24Speaker 1: Were you still enrolled in the pre med classes or
- 23:27Speaker 1: had you? Yeah? Of course, but you're just you know,
- 23:30Speaker 1: checked out.
- 23:32Speaker 2: Yeah. And it's so funny because a part of me
- 23:35Speaker 2: thought I was being a slacker, but in hindsight, I was,
- 23:38Speaker 2: Like I said, I was like sneaking the for our
- 23:40Speaker 2: work Week into class and reading it So I was
- 23:42Speaker 2: working hard just on these other things because the questions
- 23:47Speaker 2: that evolved naturally were, Okay, not only do I not
- 23:51Speaker 2: know what I want to do with my life, how
- 23:53Speaker 2: did all these people who I love up to how
- 23:55Speaker 2: did they do it? You know? How did Bill Gates
- 23:57Speaker 2: when he was a sophomore in college nineteen years old,
- 24:00Speaker 2: nobody knew his name self soft out of his dorm
- 24:02Speaker 2: room or had it Spielberg when he was rejected from
- 24:05Speaker 2: film school, become the youngest director in Hollywood history. So
- 24:09Speaker 2: I thought, all right, before I figure out what I
- 24:10Speaker 2: am going to do, let me just get some base
- 24:14Speaker 2: knowledge so I can figure it out. So I just
- 24:16Speaker 2: went to the library and just ripped through these biographies
- 24:20Speaker 2: and business books and self help books. But eventually I
- 24:23Speaker 2: was left empty handed. And that's when this naive eighteen
- 24:27Speaker 2: year old thinking kicked in, and I thought, well, if
- 24:30Speaker 2: no one's going to write the book I'm dreaming of reading,
- 24:33Speaker 2: why not just write it myself?
- 24:34Speaker 1: Right? And you're ATCR are you a freshman?
- 24:36Speaker 2: And it doesn't. Really. It's like the perfect caliber of
- 24:42Speaker 2: naive where I'm dumb enough to not know anything, but
- 24:45Speaker 2: I also like have resources in the sense that like
- 24:48Speaker 2: I'm in a dorm room with a computer in a
- 24:50Speaker 2: lot of free time, So it's like the perfect combination.
- 24:53Speaker 1: Yeah, naive days underestimated. Like there's nothing like the power
- 24:57Speaker 1: of not really knowing what you're getting into. Like look
- 25:00Speaker 1: back now seven years later, Like had you known, Okay,
- 25:02Speaker 1: this is gonna be a seven year adventure, you know,
- 25:05Speaker 1: like with all of these pitfalls and valleys, you would
- 25:09Speaker 1: have never undertaken it if you really understood what it entailed.
- 25:13Speaker 2: Yeah, And that's I like think about this all the
- 25:16Speaker 2: time that while there's like tremendous value in being an
- 25:18Speaker 2: expert in a field, you know, you have connections, you
- 25:22Speaker 2: have all this knowledge and expertise, one of the biggest
- 25:28Speaker 2: you know, advantages of being naive and being an amateur
- 25:32Speaker 2: is you're not limited in the way an expert is
- 25:37Speaker 2: because an expert sees the world through a lens of
- 25:39Speaker 2: limitation because they know how things work. But it you know,
- 25:43Speaker 2: someone who's naive sees it the a world a possibility
- 25:45Speaker 2: and that is incredibly powerful.
- 25:48Speaker 1: Yeah, and I can understand how at that time you
- 25:50Speaker 1: would think, well, how hard can it be, Like I'm
- 25:52Speaker 1: just going to go find all these people that are
- 25:54Speaker 1: super awesome, and I'm gonna you know, interview them and
- 25:57Speaker 1: they're going to be happy to sit down with.
- 25:58Speaker 2: Bill Gates helps kids all the time, you know, why
- 26:00Speaker 2: would we help me?
- 26:01Speaker 1: Right?
- 26:02Speaker 2: That was my thinking.
- 26:03Speaker 1: But the idea was from the very beginning, like this
- 26:05Speaker 1: is going to be a book. I'm going to write
- 26:07Speaker 1: a book.
- 26:08Speaker 2: My thinking was, you know, I was smart enough to
- 26:10Speaker 2: know Bill Gates won't do an interview for a blog.
- 26:13Speaker 1: Right, because if you're writing a book, you're legit. And
- 26:16Speaker 1: this is the book, like, this is a book you
- 26:18Speaker 1: wish had been available in the library that would that
- 26:22Speaker 1: would convey all the secrets and the wisdom to a
- 26:24Speaker 1: young person about how to answer that question what should
- 26:28Speaker 1: I do with my life?
- 26:29Speaker 2: Yeah? It was is that correct at its core at
- 26:32Speaker 2: that time, especially, it was less about an age and
- 26:35Speaker 2: more about a stage when someone's starting out. It doesn't
- 26:37Speaker 2: matter if it's you know, they're starting out from college
- 26:40Speaker 2: or they're an executive switching industries. When you're just starting
- 26:45Speaker 2: out and no one wants to take your calls, no
- 26:47Speaker 2: one wants to take your meetings, how do you find
- 26:49Speaker 2: a way to break through? Because that was my problem
- 26:53Speaker 2: and I didn't want a book just focused on business
- 26:56Speaker 2: or just focus on entertainment. I wanted a book that
- 26:59Speaker 2: covered every industry. So what ended up happening is me
- 27:02Speaker 2: and my best friends one night and you actually know
- 27:05Speaker 2: one of them, Kevin Heckkatt.
- 27:06Speaker 1: Yeah, so.
- 27:08Speaker 2: You know we're all eighteen. I call them up. I'm like, guys,
- 27:11Speaker 2: you know I need your help because I didn't know
- 27:15Speaker 2: what really the definition of success was, so I didn't
- 27:18Speaker 2: know who to interview, and I don't really believe in
- 27:20Speaker 2: these like Forbes one hundred lists. So I was like, guys,
- 27:24Speaker 2: if we can create our dream university, who would be
- 27:28Speaker 2: our professors? And then that made it really easy. You know,
- 27:31Speaker 2: Bill Gates would teach business, Lady Gaga music, Steve Wosney
- 27:33Speaker 2: have computer science, Jane Goodall's science, My Angelou poetry, you know,
- 27:38Speaker 2: Pitt Bull can teach Latin American studies. Like you know,
- 27:41Speaker 2: we're just dumb eighteen year old kids, right, Okay, And
- 27:45Speaker 2: we created this dream list and I wrote it on
- 27:48Speaker 2: a note card and I put in my wallet and
- 27:50Speaker 2: I was like, you know, how hard could it be?
- 27:53Speaker 2: That I assumed would be the easy part. The hard
- 27:56Speaker 2: part I figured was getting money to fund the journey?
- 27:59Speaker 1: Right, How you can to do this. I mean, was
- 28:01Speaker 1: the idea that you would stop out of college or
- 28:03Speaker 1: you were going to try to right they were in college.
- 28:05Speaker 1: I mean, there's still a looming conversation with the parents
- 28:08Speaker 1: that's out there, that's got to be causing you some strain.
- 28:12Speaker 2: All of this was like my secret double life at
- 28:15Speaker 2: this point. My parents didn't know any of this was happening.
- 28:20Speaker 2: That's why even with the money thing, I couldn't like
- 28:22Speaker 2: talk to them in brainstorm how to make it happen.
- 28:23Speaker 2: And I had to figure it out for myself because
- 28:26Speaker 2: I was buried in student loan dead. I was all
- 28:28Speaker 2: out of our MITZVA cash. So they had to be
- 28:30Speaker 2: a way to make some quick money. So two nights
- 28:34Speaker 2: before final exams, I'm in the library and I'm doing
- 28:38Speaker 2: what everyone's doing in the library, I'm on Facebook. And
- 28:44Speaker 2: so I'm there and I'm on Facebook and I see
- 28:46Speaker 2: someone's posting tickets to the prices right, and it's filming
- 28:51Speaker 2: the next day. And the first I know, this sounds
- 28:55Speaker 2: like preposterous, but the first thought was what if I
- 28:59Speaker 2: go on this show and win some money to fund
- 29:02Speaker 2: this dream? You know, not my brightest moment, but I
- 29:06Speaker 2: had a bigger problem. You know. I'd never seen a
- 29:08Speaker 2: full episode of the show before. I'd seen bits and
- 29:10Speaker 2: pieces growing up. I'd never seen a full episode, plus
- 29:12Speaker 2: at finals in two days, and I told myself it
- 29:15Speaker 2: was a horrible idea and not to do it. I
- 29:19Speaker 2: don't know if you've ever had one of those times
- 29:21Speaker 2: where like, this horrible idea keeps.
- 29:23Speaker 1: You have a stupid idea of it, you can't shake it.
- 29:25Speaker 2: Exactly, So I had the stupid idea, I can shake it,
- 29:28Speaker 2: and I remember, because I needed to focus on studying,
- 29:30Speaker 2: I didn't have much time because finals were in two days.
- 29:33Speaker 2: I opened my spiral notebook to make a best and
- 29:37Speaker 2: worst case scenario list to prove to myself as a
- 29:39Speaker 2: bad idea. So I remember, like so vividly. I'm sitting
- 29:43Speaker 2: in this corner table in the library, and I'm like,
- 29:45Speaker 2: best and worst case scenarios, you know, worst case scenarios
- 29:49Speaker 2: fail finals, get kicked out of pre med, lose financial aid.
- 29:53Speaker 2: Mom hates me, no, mom stops talking to me. You know,
- 29:56Speaker 2: look fat on TV. There are like twenty cons and
- 30:01Speaker 2: the only pro was maybe maybe win enough money to
- 30:09Speaker 2: fund this dream. And it felt almost as if someone
- 30:14Speaker 2: had tied a rope around my gut and was pulling
- 30:17Speaker 2: in a direction. So you know, that night I decided
- 30:21Speaker 2: to do the logical thing and pull an all nighter
- 30:24Speaker 2: to study. But I didn't study for finals. I studied
- 30:26Speaker 2: how to hack the prices?
- 30:27Speaker 1: Right? All right? Well, first of all, why not just
- 30:30Speaker 1: go on the price is right after finals?
- 30:32Speaker 2: Dude? I had the tickets. I had one chance to do. Okay,
- 30:35Speaker 2: I didn't know how to get tickets. I just right
- 30:37Speaker 2: they fell into my lap.
- 30:38Speaker 1: I see, And how do you hack the price?
- 30:41Speaker 2: That's your inner parent right now looking at me like
- 30:44Speaker 2: you idiot?
- 30:47Speaker 1: I mean, you know the price is right, isn't going anywhere.
- 30:49Speaker 1: It's been around for a while. Oh my god, how
- 30:53Speaker 1: do you so? All right, so how do you hack
- 30:55Speaker 1: the prices? Right? Like? What's the secret?
- 30:58Speaker 2: So they may could look completely random? You know, Alex,
- 31:03Speaker 2: come on down as if they like puld your name
- 31:05Speaker 2: out of a hat. During my all night or of research,
- 31:09Speaker 2: I learned there's actually a system to it. It wasn't
- 31:11Speaker 2: just luck.
- 31:12Speaker 1: There's like blog posts out there people who are.
- 31:14Speaker 2: Like it wasn't even a blog post. It was like
- 31:16Speaker 2: nineteen ninety two message boards with like the fiftieth comment
- 31:21Speaker 2: like I was, You're deep. I was like on the
- 31:23Speaker 2: twenty third oh of Google, Right, I'm like super deep
- 31:26Speaker 2: in this. And it's around three am where I find
- 31:30Speaker 2: out there's a producer who interviews every single person in
- 31:33Speaker 2: the audience. And I then I started, you know, researching
- 31:38Speaker 2: everything about the producer, and I learned, you know, what
- 31:40Speaker 2: his name was, where he was born, where he went
- 31:42Speaker 2: to college. I essentially knew what he ate for breakfast
- 31:44Speaker 2: that morning. And then I found out something even crazier,
- 31:49Speaker 2: Because you know, I would assume a lot of people
- 31:51Speaker 2: know about the producer. I then found out there's also
- 31:54Speaker 2: an undercover producer who's planted in the audience who can
- 32:00Speaker 2: firm or denies the main producers selection. So while some
- 32:05Speaker 2: people might know that, you know, you have a one
- 32:08Speaker 2: minute interview with a producer, no one knows that your
- 32:11Speaker 2: four hours waiting in line is an interview in and
- 32:15Speaker 2: of itself.
- 32:16Speaker 1: Right, So this person sizing everybody up, trying to figure
- 32:18Speaker 1: out who's going to be the best guess to get picked. Right.
- 32:21Speaker 2: So I the second I get to the CBS studio
- 32:23Speaker 2: a lot the morning of the prices, right, I just
- 32:26Speaker 2: you know, I don't know who the undercover producer. Is
- 32:28Speaker 2: I just assume everyone's the undercover producer, you know. So
- 32:31Speaker 2: I'm like dancing with the security guards, I'm flirting with
- 32:33Speaker 2: old ladies. I'm breakdancing and I don't know how to
- 32:35Speaker 2: break dance, and I'm waiting in line, and eventually it's
- 32:40Speaker 2: my turn to meet the producer. And you know, I
- 32:44Speaker 2: knew all about him. I knew, you know that he
- 32:48Speaker 2: had a clipboard, but it was never in his hands.
- 32:52Speaker 2: The assistant sitting behind him, you know, maybe twenty feet away,
- 32:56Speaker 2: has the clipboard. And if he really likes you, he'll
- 32:59Speaker 2: keep talking and if he wants you on the show,
- 33:03Speaker 2: he'll turn around wink and she'll put like put your name,
- 33:07Speaker 2: you do that. I knew that going so I knew
- 33:09Speaker 2: like what I had to accomplish. I knew it wasn't
- 33:12Speaker 2: just him like shaking my hand and saying good luck.
- 33:14Speaker 2: I knew I had to see the physical check, right.
- 33:18Speaker 2: So I get there and I'm standing right in front
- 33:21Speaker 2: of him and he's like, you know, he has a rhythm.
- 33:23Speaker 2: He's like, what's your name? Where you're from?
- 33:24Speaker 1: What do you do?
- 33:24Speaker 2: And I go, Hey, I'm Alex, I'm I'm eighteen, I'm
- 33:27Speaker 2: a freshman in college. I'm a pre med and he goes, whoa, whoa, whoa,
- 33:30Speaker 2: you're pre med. You probably spend a lot of time studying.
- 33:34Speaker 2: How do you have time to watch the price is right?
- 33:36Speaker 2: And I go, oh, is that where? I am like, no,
- 33:40Speaker 2: I don't even get a pity laugh, Like you're giving
- 33:42Speaker 2: me more of a laugh than I got, So I
- 33:44Speaker 2: don't even get a pity laugh. And I can see
- 33:47Speaker 2: his eyes wandering, and like quickly, I knew I had
- 33:50Speaker 2: to do something. And in one of those business books
- 33:52Speaker 2: I had read, and I think it was like a
- 33:54Speaker 2: Tony Robbins book, it said human contact speeds up a relationship.
- 34:00Speaker 2: So I had an idea. I needed to touch Stan.
- 34:06Speaker 2: So I go to the producer stand. I'm like Stan, like,
- 34:08Speaker 2: come over here. I want to make a handshake with you.
- 34:10Speaker 2: And he, you know, is very hesitanting and I'm like,
- 34:12Speaker 2: come on, come on. He comes over. I teach him
- 34:15Speaker 2: how to pound it and blow it up, and you know,
- 34:18Speaker 2: he laughs and he's like, oh, you're gonna do great,
- 34:20Speaker 2: good luck and starts walking away. You know, it doesn't
- 34:25Speaker 2: turn around strike too, doesn't. The assistant is right, and
- 34:28Speaker 2: the on the clipboard and This is like one of
- 34:32Speaker 2: those moments where you can see your entire dream like
- 34:36Speaker 2: right in front of you and see it walking away,
- 34:40Speaker 2: almost like slipping through your hands like sand. And the
- 34:44Speaker 2: worst part was that you know you didn't even have
- 34:47Speaker 2: a chance to fully prove yourself. So I don't know
- 34:51Speaker 2: what got into me, but I started yelling at the
- 34:55Speaker 2: top of my lungs. Stand like the whole audience shoots
- 35:01Speaker 2: their head around, like, are what's going on? And Stan
- 35:04Speaker 2: runs over like they think I'm having a seizure. He's like,
- 35:06Speaker 2: are you okay? What's happening? And now I have no
- 35:09Speaker 2: idea what I'm gonna say, so I'm just looking at him.
- 35:12Speaker 1: He's gonna get tossed out for being a lunatic.
- 35:14Speaker 2: But my thinking was, you know what's already gone. Yeah,
- 35:17Speaker 2: what's the point of staying right. I'm not on the
- 35:20Speaker 2: show at this point, so I might as well go
- 35:23Speaker 2: all the way in. So I'm looking at him. He's
- 35:26Speaker 2: looking at me, and this guy's like, you know, typical
- 35:29Speaker 2: Hollywood like turtle turtleneck, you know, red scarf even though
- 35:32Speaker 2: it's seventy degrees like, and I I just look at
- 35:35Speaker 2: him and I'm like, you're a scarf, and now I
- 35:40Speaker 2: like really don't know what I'm going to say next,
- 35:43Speaker 2: and you know, it's dead silent, like there's so much
- 35:47Speaker 2: tension right now.
- 35:48Speaker 1: Like let's watch this guy just burying his grave right now.
- 35:53Speaker 2: So I end up just looking at Stan with like
- 35:56Speaker 2: all the confidence I can and I just say the
- 35:59Speaker 2: only thing I can think. I'm like, I'm an avid
- 36:02Speaker 2: scarf collector. I have three hundred and sixty two pairs
- 36:04Speaker 2: in my dorm room and I'm missing that one. Where
- 36:06Speaker 2: did you get it? And I'm like freaking out And
- 36:08Speaker 2: he starts cracking up because I think he realized what
- 36:11Speaker 2: I was actually trying to do, and he like gives
- 36:15Speaker 2: me his garf. He's cracking. He's like, look, you need
- 36:17Speaker 2: this more than I do. He turns around, winks, and
- 36:21Speaker 2: this assistant makes.
- 36:21Speaker 1: A work on the checkboard and you know you're in
- 36:24Speaker 1: I know, and man, that's so bananas.
- 36:26Speaker 2: Like it's like.
- 36:27Speaker 1: It's not like you gave him the secret to the
- 36:30Speaker 1: universe or like part some wisdom that was undeniable that
- 36:33Speaker 1: made him. You just you just kind of like threw
- 36:36Speaker 1: a ninny. I mean that was like a hail Mary.
- 36:39Speaker 1: I don't know what that was.
- 36:40Speaker 2: The book Journey is pretty much me desperately throwing hail
- 36:44Speaker 2: mary's and missing nine out of ten. But the one
- 36:47Speaker 2: that makes it is like the craziest shit ever.
- 36:49Speaker 1: But I think you know behind that is your willingness
- 36:53Speaker 1: to throw hail mary's. Like you're you have like look,
- 36:57Speaker 1: you have gump shin, you have hustle, you got you
- 36:59Speaker 1: have charisma of personality. I would imagine your grandfather must
- 37:02Speaker 1: have seen this in you. Did he identify you as
- 37:05Speaker 1: some kind of kindred spirit even though you were on
- 37:07Speaker 1: this empy with Jack.
- 37:08Speaker 2: You know. Funny enough, that's actually why he doubled down
- 37:11Speaker 2: so much on me becoming a doctor, because he didn't
- 37:13Speaker 2: want me to live and suffer the way he had
- 37:15Speaker 2: to as an entrepreneur.
- 37:16Speaker 1: It was almost like he saw too much of himself
- 37:18Speaker 1: and you and wanted something different for you.
- 37:22Speaker 2: That's crazy and ever thought of that.
- 37:23Speaker 1: Yeah, So all right, so you get on the show
- 37:26Speaker 1: and like you win dig right, like what you win
- 37:29Speaker 1: like a sailboat or something.
- 37:30Speaker 2: I end up. Yeah, So the way the hacking of
- 37:33Speaker 2: the show worked, it was less Einstein and more for
- 37:35Speaker 2: a scump, and I ended up winning the whole showcase showdown,
- 37:39Speaker 2: winning a sailboat selling the sailboat, and that's how I
- 37:41Speaker 2: funded the book. And the sailboat I sold for like
- 37:47Speaker 2: twenty thousand dollars, which for a broke college student is
- 37:50Speaker 2: like a million bucks. Yeah, you know, my most expensive
- 37:53Speaker 2: expense is like Chipotle with guacamal. So you know, I'm
- 37:56Speaker 2: feeling like a billionaire. And I used that money to
- 38:00Speaker 2: on the journey. And you know, it took two years,
- 38:02Speaker 2: but I eventually got to Gates. It took three years
- 38:05Speaker 2: to get to Lady Gaga, and you know, like you said,
- 38:09Speaker 2: seven years later, the book is just finally finished.
- 38:11Speaker 1: Right, And so you take this money, do you end
- 38:14Speaker 1: up stopping out of school or are you still a
- 38:16Speaker 1: student while you're doing this?
- 38:18Speaker 2: So I'm still a student because you know, I love
- 38:20Speaker 2: college and my I had some awareness of just how
- 38:26Speaker 2: much my parents had sacrificed for me to be in school.
- 38:30Speaker 2: I remember, so when I got into college, my mom
- 38:36Speaker 2: said I couldn't go because we couldn't afford it, and
- 38:38Speaker 2: she really really insisted on me going to a community
- 38:41Speaker 2: college that was less expensive. But I remember my dad,
- 38:47Speaker 2: you know, the night before the deadline enrollment date, the
- 38:49Speaker 2: day you have to either confirm or deny and my
- 38:53Speaker 2: mom was like one hundred percent against me going, and
- 38:58Speaker 2: I remember through the walls hearing my dad, like my
- 39:03Speaker 2: dad never cried like a funeral, just never would cry.
- 39:09Speaker 2: The first time I had ever heard him cry in
- 39:10Speaker 2: the house and my life was that night, pretty much
- 39:14Speaker 2: telling my mom he wud do whatever it takes and
- 39:17Speaker 2: I had to go, and my mom said yes. So
- 39:22Speaker 2: I understood that how much my parents had given to
- 39:28Speaker 2: help make this impossible. So dropping out wasn't even on
- 39:32Speaker 2: the radar. But what ended up happening is now that
- 39:35Speaker 2: I had won the prices right, I was like Gung
- 39:38Speaker 2: co on making this mission come together. And to me,
- 39:43Speaker 2: the holy grail of interviews was Bill Gates, because when
- 39:48Speaker 2: I was eighteen, I thought, you know, if anyone had
- 39:50Speaker 2: the answers to the universe, that had to be Bill Gates.
- 39:53Speaker 2: So I spent a whole year trying to get in
- 39:56Speaker 2: contact with Gates's office.
- 39:57Speaker 1: And part of that is to legit amize this project
- 40:01Speaker 1: not only to yourself but to your parents, and to
- 40:04Speaker 1: kind of solidify that this is a real.
- 40:07Speaker 2: Thing, maybe subconsciously, like I wouldn't be surprised if that
- 40:11Speaker 2: was going on in my subconscious what I was thinking
- 40:15Speaker 2: at the time was and you know, this might sound
- 40:19Speaker 2: like a naive idea to some people, but to me,
- 40:21Speaker 2: I really believe it, which is, I just really believe
- 40:26Speaker 2: that if all these people come together, you know, not
- 40:29Speaker 2: for press, not to promote anything, but really just to
- 40:32Speaker 2: share their best wisdom with the next generation young people
- 40:36Speaker 2: can do so much more.
- 40:37Speaker 1: Yeah, it's a that's an altruistic pitch. That's a pitch
- 40:40Speaker 1: that's hard to turn down if you're somebody like Bill Gates.
- 40:44Speaker 2: That was that was my thought. Was to my surprise,
- 40:47Speaker 2: Bill Gates doesn't do interviews with eighteen year old Collins. So,
- 40:52Speaker 2: you know, I spend a year getting in contact with
- 40:54Speaker 2: Gates' office, and finally, at you know, a year to it,
- 41:00Speaker 2: I'm nineteen, I get an on the phone if Gates
- 41:03Speaker 2: is chief of staff and we're on the phone, and
- 41:07Speaker 2: you know, you talked about the what was it? The
- 41:08Speaker 2: calabass is smart where you're on the phone of Crown.
- 41:11Speaker 2: So I have a similar story where I'm in a
- 41:14Speaker 2: CVS parking lot holding an ice cream cone when my
- 41:17Speaker 2: phone rings and I see like the Seattle area code,
- 41:20Speaker 2: and I knew who was I like, pick up the
- 41:22Speaker 2: phone and on the line it's Bill Gates's chief of
- 41:25Speaker 2: staff who like it's like Melinda Bill in this guy right,
- 41:28Speaker 2: like they run it's crazy. And he's like, so you
- 41:35Speaker 2: want to interview Bill? Huh, it's very I'm like, yeah,
- 41:40Speaker 2: it's my biggest stream. I'm the nineteen I'm like, it's
- 41:42Speaker 2: my biggest dream. And he's like, look, I love what
- 41:44Speaker 2: you're doing. I love that you're doing this to help others.
- 41:48Speaker 2: And I'm like thinking, I'm, you know, ninety five percent
- 41:50Speaker 2: there and he's like, but the thing is, we don't
- 41:55Speaker 2: really do interviews like this. He's like, especially you know,
- 42:02Speaker 2: with someone with a book that doesn't have a publisher.
- 42:04Speaker 2: And he's like, look, if you can go get a
- 42:06Speaker 2: publishing deal from you know, either Penguin or Random House
- 42:10Speaker 2: and go build more momentum, call me back click so
- 42:16Speaker 2: that then you know, now you have a mission. So
- 42:19Speaker 2: now well I was torn. A part of me was
- 42:22Speaker 2: like my head in my hands. But a few days
- 42:24Speaker 2: later I was like, okay, fine, he told me what
- 42:25Speaker 2: I needed. I what's the what the fuck is Random House?
- 42:28Speaker 2: Like I had no idea, Like how hard could that be?
- 42:32Speaker 2: So I then go on this eight month journey of
- 42:35Speaker 2: you know, getting rejected every single day trying to get
- 42:39Speaker 2: this publishing deal because I was a nineteen year old
- 42:41Speaker 2: kid trying to write a business book.
- 42:43Speaker 1: And right, I mean, like just it's let's just take
- 42:47Speaker 1: a step back and like analyze the preposterous nature of that.
- 42:52Speaker 2: And I'm going stuff, and I'm like, god.
- 42:53Speaker 1: Your your biggest business achievement is like hacking prices?
- 42:57Speaker 2: Right, And the funny thing is too you know, maybe
- 43:01Speaker 2: if I had interviews lined up, it would be a
- 43:03Speaker 2: better thing. But I remember my book proposal. It was
- 43:05Speaker 2: like interviews that I'm very likely to get. I couldn't
- 43:11Speaker 2: even say, like this is the interviews were honest.
- 43:14Speaker 1: Most people aren't. So so I would imagine you put
- 43:17Speaker 1: a proposal together, I mean, how did you get it
- 43:18Speaker 1: in front of Rick Rgan and sell them on the
- 43:21Speaker 1: idea of doing this book with you?
- 43:22Speaker 2: So what I had learned over so at this point,
- 43:26Speaker 2: I'm about a year into my journey, and you know,
- 43:29Speaker 2: I'm reading every business biography and I'm getting like some
- 43:32Speaker 2: good interviews. I'm interviewing Tim Faerre is some you know,
- 43:35Speaker 2: there's some there's some early traction. And one thing I
- 43:39Speaker 2: had learned is that and Tim Ferriss actually gave me
- 43:43Speaker 2: this in my interview with him. He gave me this
- 43:46Speaker 2: cold email template where he launched his career by emailing
- 43:51Speaker 2: VIPs and CEOs, and he gave me this cold email
- 43:54Speaker 2: template that gave me sort of this like amazing too.
- 44:01Speaker 2: I don't know if you want me to go into it,
- 44:02Speaker 2: but he gives me this tool that I then use
- 44:05Speaker 2: to email about thirty different New York Times bestselling authors
- 44:09Speaker 2: asking for their advice on how to get a book deal.
- 44:12Speaker 2: And the overwhelming advice I got from all of them.
- 44:16Speaker 2: They gave me a lot of you know, tactics, but
- 44:18Speaker 2: the biggest thing was the number one thing to getting
- 44:23Speaker 2: you know, if you're unknown, the number one thing to
- 44:27Speaker 2: getting a big publisher is a big agent. You know,
- 44:29Speaker 2: no big agent, no big publisher. So my thinking was
- 44:31Speaker 2: no big agent, no big no Bill Gates. So that
- 44:35Speaker 2: eight months journey was really about getting the agent. And
- 44:38Speaker 2: once I got the agent, and you know, I was
- 44:40Speaker 2: rejected by dozens and dozens of it's just crazy. But
- 44:46Speaker 2: when I finally got the publishing deal, well this is
- 44:50Speaker 2: a month before I got the publishing deal. I got
- 44:52Speaker 2: the agent and she had told me, look, Alex, you
- 44:58Speaker 2: know we're not going to go to the publishers during
- 45:00Speaker 2: Christmas time. That's you know crazy. We can either go
- 45:05Speaker 2: next month or we can wait for the spring. It's
- 45:08Speaker 2: up to you. And I knew It's already been a
- 45:12Speaker 2: like almost a year since I spoke to Bill Gates,
- 45:14Speaker 2: Chiefa's staff, and I was like, look, I can't wait anymore,
- 45:18Speaker 2: like he's probably already forgotten about me. I need to
- 45:20Speaker 2: make this happen. The only problem was my junior year
- 45:25Speaker 2: of college is starting the next week, and I knew,
- 45:28Speaker 2: you know, trying to finish my proposal in a month
- 45:32Speaker 2: was hard enough to begin with, doing it while balancing
- 45:34Speaker 2: school was impossible. And that's when I had to make,
- 45:38Speaker 2: at the time the hardest decision of my life between
- 45:42Speaker 2: moving forward on my dream but turning back on my
- 45:47Speaker 2: parents' sacrifice in their dreams.
- 45:50Speaker 1: So how'd that conversation go?
- 45:52Speaker 2: A conversation is a very generous way of So what's
- 45:59Speaker 2: crazy is when I started on my book, even before
- 46:03Speaker 2: I even talked about leaving college. You know, my grandparents
- 46:07Speaker 2: and my parents sort of sniffed this was coming. So
- 46:10Speaker 2: my Grandma, who you know, I love dearly. I was
- 46:12Speaker 2: just on the phone with her thirty minutes ago, an
- 46:14Speaker 2: hour ago. She was like, fine, want you want to
- 46:19Speaker 2: write this book, you know, in your part time. Fine,
- 46:24Speaker 2: but you're not going to become one of those, you know,
- 46:28Speaker 2: crazy American kids who drops out of college and travels
- 46:32Speaker 2: the world to find himself. You know, she had seen
- 46:34Speaker 2: the movies. She's like, begu Juna man, swear on my
- 46:41Speaker 2: life that you'll graduate undergrad and get your masters, and
- 46:44Speaker 2: only then will I support what you're doing.
- 46:47Speaker 1: I like how she threw a master's degree.
- 46:49Speaker 2: Oh my slid that in there too, Oh my god.
- 46:54Speaker 2: And it was no negotiable too, because she understood that,
- 46:58Speaker 2: you know, in America these days, an undergrad doesn't have
- 47:00Speaker 2: the guarantees that used to. And I was like, fine, fine,
- 47:03Speaker 2: I promise, and she goes, no, bigou Juna man, which
- 47:07Speaker 2: literally means, I swear on your life. It's the strongest
- 47:11Speaker 2: promise in the world. So fast forward a year later,
- 47:14Speaker 2: when I'm talking about leaving school, this Juna man promise
- 47:20Speaker 2: is looming overhead. So I had a problem because I
- 47:24Speaker 2: don't want to I don't want to break my grandma's promise.
- 47:27Speaker 2: I didn't want to ruin, you know, my mom's dreams.
- 47:30Speaker 2: So I call my mentor who I know, you know,
- 47:32Speaker 2: Elliott Bisno, and I tell him, Elliott, this is I
- 47:36Speaker 2: don't know what to do. How can I choose between
- 47:39Speaker 2: my family? Because you know, family is the most important,
- 47:46Speaker 2: But at what point do I stop living for them
- 47:48Speaker 2: and start living for myself? And he's like, I don't
- 47:51Speaker 2: understand the problem. And I'm like, well, dude, I the
- 47:54Speaker 2: only way I can get this publishing deal and get
- 47:56Speaker 2: to Bill Kates is if I drop out of school.
- 47:57Speaker 2: And he goes, whoaa whoa you are no dropping out
- 48:00Speaker 2: of school? And I was like what and he's like, look, no,
- 48:05Speaker 2: one smart actually drops out of school. Go, you know,
- 48:11Speaker 2: do your research and you'll see what I'm saying. And
- 48:14Speaker 2: he hangs up and I'm like what is he talking about?
- 48:19Speaker 2: And he ends up sending me on this you know
- 48:23Speaker 2: mini like twenty four hour quest where I started ripping
- 48:26Speaker 2: through Zuckerberg and Bill Gates's biographies and I finally found
- 48:29Speaker 2: out what Elliott was talking about. When Zuckerberg had started
- 48:33Speaker 2: you know, the Facebook, that summer he was working on
- 48:37Speaker 2: a full time. He went to go meet with Peter
- 48:40Speaker 2: Teal to get a half million dollar investment, and Teal
- 48:44Speaker 2: goes to Zuckerberg, You're gonna drop out of school, right.
- 48:49Speaker 2: Zuckerberg's like not a chance. Teale's like, oh okay, let's
- 48:54Speaker 2: see what happens. And even when school was starting Zuckerberg's
- 49:00Speaker 2: Bill didn't want to drop out. It was only his friend,
- 49:03Speaker 2: Dustin Moskovitz, who was like, look, man, will barely survive.
- 49:08Speaker 2: You know if we did this full time, Let's take
- 49:11Speaker 2: one semester off and see what happens. Then I looked
- 49:16Speaker 2: at Bill Gates's story and I realized he did the
- 49:19Speaker 2: same thing. He took one semester off to work on Microsoft,
- 49:23Speaker 2: and when it wasn't working out, he actually went back
- 49:27Speaker 2: to Harvard, which no one talks about.
- 49:30Speaker 1: Yeah, I didn't know that, Yeah.
- 49:31Speaker 2: No one. No one talks about this. That Bill Everan
- 49:33Speaker 2: calls you know Bill Gates dropped out of college and
- 49:35Speaker 2: you know, threw his middle finger in the sky. No,
- 49:38Speaker 2: he actually went back to school when things weren't working
- 49:40Speaker 2: out as well as he wanted. So I called Elliet
- 49:44Speaker 2: back up and he's like, bingo, yeah, don't drop out.
- 49:47Speaker 2: Take one semester off and it doesn't work. You didn't
- 49:50Speaker 2: break your grandma's promise. So I feel like I just
- 49:53Speaker 2: discovered the secret to life. So I like drive to
- 49:56Speaker 2: my college campus, I ask for like this leave of absence,
- 50:00Speaker 2: which says I have a seven year window, and I
- 50:02Speaker 2: drive home to tell my parents the good news.
- 50:06Speaker 1: This is not good news.
- 50:09Speaker 2: Literally. I remember my mom yelling my son will not
- 50:13Speaker 2: be a college just you know, she's going hysterical. And
- 50:17Speaker 2: for weeks I'm just going back and forth with them,
- 50:22Speaker 2: and at the end I had to come to terms with,
- 50:26Speaker 2: although my mom might be right, although this might be
- 50:29Speaker 2: the biggest mistake of my life. I'd rather be eighty
- 50:35Speaker 2: years old and know that I tried than eighty years
- 50:38Speaker 2: old and no I had failed.
- 50:40Speaker 1: Yeah. I think the bigger issue here is that divining
- 50:45Speaker 1: line between living your life for somebody else and living
- 50:48Speaker 1: it for yourself with the understanding that you know that
- 50:51Speaker 1: this is your true north. You know it's after a
- 50:55Speaker 1: year or so into this project, I think you had
- 50:58Speaker 1: paid your due's enough to know like, Okay, this is
- 51:00Speaker 1: the path for me. And that's tough as a young person.
- 51:03Speaker 1: It's tough for anybody in any situation to have to
- 51:07Speaker 1: wrestle with that.
- 51:08Speaker 2: Yeah, you want to know the craziest thing that happened
- 51:10Speaker 2: on that day. So it's the day to turn in
- 51:13Speaker 2: the leave absence form and I finally wait until the
- 51:16Speaker 2: final day to you know, sign the form. There's like
- 51:22Speaker 2: two hours left until the deadline. I'm going to go
- 51:24Speaker 2: drive to campus. At my parents' house, I have the
- 51:28Speaker 2: green form, I fold it up in my pocket and
- 51:30Speaker 2: I hear the doorbell ring, so, you know, I grab
- 51:32Speaker 2: my car keys and I walked towards the door and
- 51:35Speaker 2: I turned the knob and I open it up, and
- 51:38Speaker 2: standing on the front step is my grandma, you know,
- 51:41Speaker 2: just tears streaming down her face. And still to this day,
- 51:47Speaker 2: I'll never forget what that felt like.
- 51:51Speaker 1: And how's it now?
- 51:52Speaker 2: Ah? I love her, She's.
- 51:54Speaker 1: I mean, I feel like, yeah, half the time I
- 51:57Speaker 1: run into you at this event or that event, you're
- 51:59Speaker 1: with like twenty family members. So I figured, I feel
- 52:02Speaker 1: like it all worked out.
- 52:03Speaker 2: We actually have a picture with me and you, Cal
- 52:08Speaker 2: and my parents at one of Q shows.
- 52:10Speaker 1: Oh it's Cal on that picture too.
- 52:12Speaker 2: I didn't. I don't think you guys knew each other yet.
- 52:14Speaker 1: No, you know, it's funny, and I want to talk
- 52:16Speaker 1: about call in a minute. But I just ran into
- 52:19Speaker 1: Cal like a week ago.
- 52:20Speaker 2: Where was it?
- 52:22Speaker 1: I was down at Dodger Stadium to do this the
- 52:26Speaker 1: Spartan thing, the spart Yeah, so Joe Desenna, who you
- 52:30Speaker 1: know is the Spartan dude. There was a Spartan event
- 52:33Speaker 1: at Dodger Stadium and up in one of the skyboxes
- 52:36Speaker 1: he was doing podcast interviews and like video interviews, and
- 52:40Speaker 1: so he's like, come down. Like I'd never met Joe
- 52:42Speaker 1: in person. He's like, come down, like, let's you know,
- 52:44Speaker 1: come on my show. Which was great, you know, we
- 52:47Speaker 1: had a great time, totally cool. And then he's like, hey,
- 52:51Speaker 1: I'm also I'm doing this documentary thing I'm trying to
- 52:56Speaker 1: He's like, I'm taking this guy and I'm putting this
- 52:58Speaker 1: guy through cases, you know, I'm trying to get him fit,
- 53:01Speaker 1: I'm trying to sort out his diet, and like he
- 53:04Speaker 1: just the guy's not listening.
- 53:06Speaker 2: He's like, I'm having.
- 53:07Speaker 1: Such a hard time. He goes, will you talk to him? Him?
- 53:10Speaker 1: Before you know, well, first of all, like almost say
- 53:13Speaker 1: who it was, He's like, will you talk to him?
- 53:15Speaker 1: Like we're doing this, maybe we'll film you a little bit,
- 53:18Speaker 1: like we'll have a little interaction. I was like, yeah,
- 53:19Speaker 1: whatever you want. So we got onto the parking lot
- 53:22Speaker 1: and I'm with your film camera and Joe and like,
- 53:25Speaker 1: you know, there's a cinematographer there and like and we
- 53:28Speaker 1: walk up and Joe introduced and he's like, hey, this
- 53:30Speaker 1: is this is Cal. He's like I'm Cal, and I'm
- 53:32Speaker 1: like like, oh, Cal Fussman, Like I Cal doesn't know
- 53:35Speaker 1: who I am. But I was like, yeah, I know,
- 53:37Speaker 1: I know who you are, Like cool, nice to meet you.
- 53:39Speaker 1: And he's wearing the Fedora hat with the Spartan like
- 53:42Speaker 1: the Spartan bandana on his fedora.
- 53:46Speaker 2: Oh my god.
- 53:48Speaker 1: And uh and I'm like yeah, here from Joe, like
- 53:51Speaker 1: you're you're you're resisting.
- 53:53Speaker 3: You know.
- 53:54Speaker 1: So we get into this weird conversation and the bizarre
- 53:57Speaker 1: thing is that I feel like we were we were
- 53:59Speaker 1: like ships in the night like whatever Cal was saying whatever,
- 54:02Speaker 1: We were just missing each other. And I look at
- 54:05Speaker 1: Joe and I go, you got your hands full with
- 54:07Speaker 1: this Cal, Like I don't I don't know if I
- 54:08Speaker 1: can help you.
- 54:10Speaker 2: I I love Cal. At the same time, everything you
- 54:13Speaker 2: just said makes I can see that happening.
- 54:16Speaker 1: Yeah, And I hope it's okay that I told that story.
- 54:18Speaker 2: No, that's like very secreting, Like no, he would probably
- 54:21Speaker 2: say the same story too, because it's so next time
- 54:24Speaker 2: you see Cal, I'm gonna call as soon as we're
- 54:27Speaker 2: doing I'm gonna call him home and tell him that.
- 54:29Speaker 1: But what's wait To bring it back around to your story,
- 54:32Speaker 1: like Cal becomes we should probably explain who Cal is
- 54:35Speaker 1: and how he kind of came into your equation.
- 54:38Speaker 2: So this is probably the most miraculous coincidence that happened
- 54:47Speaker 2: on the whole journey, and there were a lot of
- 54:49Speaker 2: miraculous coincidences. This was a few years into the journey
- 54:55Speaker 2: and I had just spent eight months trying to you know,
- 54:59Speaker 2: track down one buffet, writing him letters, and I was
- 55:01Speaker 2: just getting rejected at every turn, to the point where
- 55:05Speaker 2: at the end of the eight months, I was completely depleted,
- 55:08Speaker 2: you know, just all the life is beat out of me.
- 55:13Speaker 2: And one of my best friends, Corwin, was you know,
- 55:15Speaker 2: trying to get my spirits up, and he's like, come on,
- 55:18Speaker 2: let's go, let's grab a bite to eat. So we
- 55:20Speaker 2: go to this grocery store and we grab sandwiches and
- 55:23Speaker 2: we're you know, sitting on the on the sidewalk, and
- 55:27Speaker 2: you know, I'm just venting to my friend, you know,
- 55:30Speaker 2: and I'm telling him, Man, I don't know what the
- 55:33Speaker 2: point of this is. I don't know how I'm going
- 55:35Speaker 2: to do this. And he's like, come on, you gotta,
- 55:37Speaker 2: you gotta interview. You know, you gotta have some interviews
- 55:39Speaker 2: lined up. And I'm like, I got nothing, and he's like,
- 55:43Speaker 2: come on, you gotta you got to figure something out. Like, dude,
- 55:46Speaker 2: do you know what, even if I had interviews like
- 55:48Speaker 2: I would probably fuck him up. You know, look what
- 55:51Speaker 2: happened in the last one. And he's as we're complaining
- 55:54Speaker 2: about how hard interviewing is, this car pulls up right
- 55:58Speaker 2: in front of me. The door opens, and outwalks Larry King.
- 56:05Speaker 2: And I don't know if you want me to go
- 56:06Speaker 2: into the whole story.
- 56:07Speaker 1: No last story. I know the story, but like it's
- 56:09Speaker 1: a great story. So I think it really it It
- 56:13Speaker 1: creates the foundation for everything that follows. Like I think
- 56:16Speaker 1: it's I think it's, you know, uh, an integral part
- 56:21Speaker 1: of the whole book because I think, and we can
- 56:26Speaker 1: get into this later, but just to kind of like
- 56:29Speaker 1: define it now, I think the value of the book
- 56:33Speaker 1: is much more the journey that you go on to
- 56:37Speaker 1: create the book than it is the wisdom imparted by
- 56:40Speaker 1: these people that you ultimately end up talking to, and yes,
- 56:45Speaker 1: they're providing these insights and that has tremendous value. But
- 56:50Speaker 1: you're learning experientially through this and you're answering your own questions.
- 56:55Speaker 1: You know, the book is called the Third Door, and
- 56:56Speaker 1: you can explain why that is, but ultimately, you know,
- 57:00Speaker 1: you're finding the third door all the way through, in
- 57:02Speaker 1: every opportunity to try to make this happen. So it's
- 57:05Speaker 1: almost like you're you know, the solutions that you're looking for,
- 57:10Speaker 1: you're practicing along the way, and it's a process of
- 57:12Speaker 1: just coming into an understanding of that as you go.
- 57:17Speaker 2: Thank you man, That's it feels really good to hear.
- 57:23Speaker 1: So back to the story.
- 57:24Speaker 2: Okay, back to me just harassing Larry King. So you know,
- 57:30Speaker 2: his car pulls up, he walks out. But and it's
- 57:35Speaker 2: weird because I know I sound like this extroverted person
- 57:38Speaker 2: who's like down too many red bulls, but I'm really
- 57:44Speaker 2: very shy and introverted, and I grew up with a
- 57:48Speaker 2: tremendous fear of rejection and failure. So as Larry King
- 57:55Speaker 2: opens that car door, I'm like paralyzed and I almost
- 57:58Speaker 2: call I call the feeling the Lynch and he's literally
- 58:02Speaker 2: walking right in front of me, right past me, and
- 58:05Speaker 2: goes through the storre sliding windows. And I can't say
- 58:07Speaker 2: a thing. And my best friend Corwin like nudge me.
- 58:11Speaker 2: He's like, dude, what what the fuck? Like, why don't
- 58:14Speaker 2: you say something? And this is where the flinch gets
- 58:18Speaker 2: very good. I start explaining all the good reasons why
- 58:21Speaker 2: I shouldn't have said anything. I don't want to bother him.
- 58:23Speaker 2: He's like, dude, come on, and you know, I'm like, look,
- 58:28Speaker 2: he's already in the grocery store. I can't find him.
- 58:30Speaker 2: He's like, dude, he's eighty years old. How far could
- 58:32Speaker 2: he have gone?
- 58:33Speaker 1: Right? And you're complaining about how this isn't working out,
- 58:36Speaker 1: and then God just delivers like this dream, you know,
- 58:39Speaker 1: interviewee right in front of.
- 58:41Speaker 2: You exactly so, just to not be embarrassed in front
- 58:44Speaker 2: of my friend, I very reluctantly get up. I walk.
- 58:48Speaker 2: I walked through the stores, you know, sliding glass windows,
- 58:52Speaker 2: and I look around the bakery section, No Larry. So
- 58:56Speaker 2: I jog over to the produce section, you know, fruits, vegetables,
- 59:01Speaker 2: No Larry, and that's when I remember I had spent
- 59:06Speaker 2: or no Larry had parked in the loading zone, which
- 59:11Speaker 2: meant he was leaving any minute now. So that like
- 59:13Speaker 2: bolt of adrenaline and the fear of you know, failing again,
- 59:17Speaker 2: you know, overtakes me and I start sprinting through this
- 59:20Speaker 2: grocery store, going down every aisle. No Larry, no Larry,
- 59:23Speaker 2: No Larry, no Larry, no Larry. You know, I cut
- 59:26Speaker 2: down the frozen food section. You know, I'm dodging old
- 59:29Speaker 2: ladies like I'm you know, swerving around cans of tuna fish.
- 59:32Speaker 2: No Larry, so he has to be at the checkout counter.
- 59:36Speaker 2: So no Larry, no Larry, No Larry, no Larry. And
- 59:42Speaker 2: at this point I want to, you know, kick myself
- 59:45Speaker 2: because it was, like you said, it was right in
- 59:46Speaker 2: front of me, and I blew it. So I'm walking
- 59:51Speaker 2: out of the parking lot and I'm looking down at
- 59:54Speaker 2: my feet and I lift my gaze and right there,
- 59:58Speaker 2: twenty feet in front of me is Larry King. And
- 1:00:02Speaker 2: similar to that stand story I told you about how
- 1:00:04Speaker 2: the price is right, this feeling like overtakes me and
- 1:00:07Speaker 2: I just I'm trying to project, but I think all
- 1:00:11Speaker 2: of this, you know, pent up anger and energy inside
- 1:00:14Speaker 2: of me combusted and I accidentally shout mister King in
- 1:00:20Speaker 2: the echo. It was an indoor parking lot, so it echoed,
- 1:00:24Speaker 2: and literally, I'll never forget the look on Larry King's
- 1:00:29Speaker 2: the poor guy. He's had like quadruple bypass surgery. He
- 1:00:32Speaker 2: like jumps up like this, his shoulders arch up, and
- 1:00:36Speaker 2: he turns his head around slowly, like like every wrinkle
- 1:00:41Speaker 2: in his face, you know, sprung back his eyebrows to
- 1:00:43Speaker 2: his hairline, you know, as if he's seeing the grim Reaper.
- 1:00:47Speaker 2: So he you know, starts, you know, heading towards his car.
- 1:00:52Speaker 1: As quickly as possible to get out of here.
- 1:00:54Speaker 2: And I'm thinking, like shit, I'm too deep in this
- 1:00:56Speaker 2: to stop now, so I like run after him, like
- 1:00:58Speaker 2: mister King, mister King, Alex, I'm you know, I'm twenty
- 1:01:01Speaker 2: years old. I've always wanted to stay hi. And he's like, okay, Hi,
- 1:01:05Speaker 2: and he goes off faster, and we're finally now in
- 1:01:10Speaker 2: front of his car. He's like putting his groceries in
- 1:01:12Speaker 2: the trunk. He opens the driver door, and I just go, wait,
- 1:01:17Speaker 2: mister King, can I can I go to breakfast with you?
- 1:01:25Speaker 2: And his look of confusion, my god, and you know
- 1:01:30Speaker 2: he's about to say no, but he looks around at
- 1:01:33Speaker 2: the sidewalk and sees there's about like ten people watching
- 1:01:36Speaker 2: this go down.
- 1:01:38Speaker 1: Right, so he better behave him.
- 1:01:40Speaker 2: So he literally just like shrugs, and it's like okay, okay,
- 1:01:44Speaker 2: I'm like, oh my god, thank you, thank you so much.
- 1:01:48Speaker 2: I a great I'll see you tomorrow. And he like
- 1:01:51Speaker 2: gets in the car and closes the door, and I go, wait,
- 1:01:55Speaker 2: mister King, what time? And he looks at me and
- 1:02:00Speaker 2: starts the engine on this car. You can definitely hear me.
- 1:02:03Speaker 2: I'm like, mister King, what time? He like puts the
- 1:02:06Speaker 2: car to drive. I'm now standing like in front of
- 1:02:10Speaker 2: the car, waving my arms in front of the windshield.
- 1:02:13Speaker 2: Mister King one time, and he just looks him and
- 1:02:17Speaker 2: he's like nine o'clock and just speeds off. And the
- 1:02:23Speaker 2: next morning.
- 1:02:25Speaker 1: You're like a celebrity's worst night there. I hopefully I'm
- 1:02:29Speaker 1: like having a little more death approach to it. I mean,
- 1:02:32Speaker 1: that's just like sheer desperation.
- 1:02:35Speaker 2: Look, that's what happens when you drop out of school
- 1:02:37Speaker 2: and lie to your grandma and put it all on
- 1:02:39Speaker 2: the line. You do some crazy stuff to try to
- 1:02:41Speaker 2: make it work. And so I go to Larry King's restaurant,
- 1:02:47Speaker 2: and I show up there nine o'clock and there he
- 1:02:49Speaker 2: is sitting in the corner booth with his friends. And
- 1:02:54Speaker 2: you know, I had a little bit of self awareness
- 1:02:56Speaker 2: at this point where I knew.
- 1:02:58Speaker 1: Right, we're talking about Nate Nile's right there. He still
- 1:03:02Speaker 1: go there.
- 1:03:02Speaker 2: Every morning he goes, he goes to he has like
- 1:03:07Speaker 2: a schedule where every week there's a there's an every
- 1:03:11Speaker 2: day of the If you name of the day of
- 1:03:13Speaker 2: the week, I can say where he's at, right, So, right,
- 1:03:17Speaker 2: that makes me sound normal.
- 1:03:20Speaker 1: You know a little bit too much about this, all right,
- 1:03:22Speaker 1: go ahead, Okay.
- 1:03:23Speaker 2: So I get there and I was a bit embarrassed
- 1:03:26Speaker 2: by how I had acted the day prior, so I
- 1:03:29Speaker 2: was trying to be a lot calmer. So although there
- 1:03:33Speaker 2: was an open seat, I didn't sit down. I'm just like, hey,
- 1:03:36Speaker 2: mister King, good morning. And he goes, you know, sort
- 1:03:41Speaker 2: of waves me away. So I'm like, all right, he
- 1:03:44Speaker 2: wants some time alone with his friends. So I sit
- 1:03:46Speaker 2: at the table next to him, waiting to be called over.
- 1:03:50Speaker 2: And ten minutes passes, thirty minutes pass an hour passes,
- 1:03:59Speaker 2: and finally he stands up and he's walking towards me,
- 1:04:04Speaker 2: and I can like feel my cheeks lifting, and then
- 1:04:07Speaker 2: he walks right past me and heads for the exit,
- 1:04:11Speaker 2: and I just like wave my hand. I'm like king,
- 1:04:14Speaker 2: mister King, and he goes, what is a kid? What
- 1:04:17Speaker 2: do you walk? And at this point I'm just like,
- 1:04:22Speaker 2: I have no energy, and I'm just like, honestly, I
- 1:04:25Speaker 2: just wanted some advice on how to interview people. And
- 1:04:29Speaker 2: this smile like spreads across his face, almost as if
- 1:04:32Speaker 2: to say, why didn't you say so?
- 1:04:35Speaker 1: What do you think he thought you were trying to do?
- 1:04:41Speaker 2: In HW he deals with a lot of crazy people,
- 1:04:44Speaker 2: anyone of his caliber, especially someone as approachable as Larry
- 1:04:49Speaker 2: because you have to understand he when he was at CNN,
- 1:04:53Speaker 2: he was, if not the one of the most recognizable
- 1:04:58Speaker 2: faces on earth.
- 1:05:00Speaker 1: He also doesn't hide from the public like you said,
- 1:05:03Speaker 1: he's out, you know, right, like if you want to,
- 1:05:04Speaker 1: if you want to find him, you can find him.
- 1:05:06Speaker 1: Like he doesn't ensconce himself in his house like he's
- 1:05:09Speaker 1: out in the public. So he's probably getting.
- 1:05:11Speaker 2: Rolled up on quite a bit, right, especially by crazy kids.
- 1:05:15Speaker 1: I was like in a urinal next to him after
- 1:05:19Speaker 1: years ago.
- 1:05:20Speaker 2: Oh, he loves going to the movies. Yeah, anyway, go ahead,
- 1:05:24Speaker 2: I have a funny movie story with him later. So
- 1:05:28Speaker 2: he's like, you know, he smiles, and he ends up,
- 1:05:33Speaker 2: you know, putting a hand on my shoulder and giving me,
- 1:05:37Speaker 2: you know, this one minute monologue of the best interview
- 1:05:40Speaker 2: advice I'd ever heard. And at the end of this monologue,
- 1:05:43Speaker 2: he goes, he like looks up almost as if he's
- 1:05:46Speaker 2: like debating something in his mind, and he looks at
- 1:05:49Speaker 2: me in the eyes and like puts a finger in
- 1:05:50Speaker 2: my face and goes, all right, kid, tomorrow eight forty five,
- 1:05:55Speaker 2: see yeah, here, And I show up the next morning
- 1:05:58Speaker 2: at eight forty five. He calls me over to his table.
- 1:06:02Speaker 2: I sit down. He asks me, like, what are you
- 1:06:04Speaker 2: even trying to interview for? And I tell him about
- 1:06:06Speaker 2: the book and he's like, all right, I'm in. And
- 1:06:09Speaker 2: over the course of the past few years, I've been
- 1:06:11Speaker 2: at breakfast with him about fifty times. Wow. And this
- 1:06:16Speaker 2: all comes full circle because the next thing that happens
- 1:06:20Speaker 2: at the table is we start talking about the book
- 1:06:22Speaker 2: on that first morning of breakfast, or now this is
- 1:06:26Speaker 2: the second morning. This is my first morning at the table,
- 1:06:29Speaker 2: and I'm telling him about my dream and he goes,
- 1:06:32Speaker 2: I got someone you want. I want you to meet. Hey, Cal,
- 1:06:36Speaker 2: and this younger guy who's, you know, in his late fifties,
- 1:06:39Speaker 2: because everyone else at the tables in their eighties. It's
- 1:06:42Speaker 2: younger guy in a Fedora. Turns around and Larry goes,
- 1:06:46Speaker 2: you have a minute, and you know it sort of
- 1:06:48Speaker 2: sends me off with Cal, and Cal I learned. Larry
- 1:06:53Speaker 2: tells me that his name is Cal Fussman, and he is,
- 1:06:59Speaker 2: you know, the writer of Esquire Magazines what I've learned
- 1:07:01Speaker 2: to call him. And he's interviewed Muhammad Ali, Nikhil Gorbachev,
- 1:07:05Speaker 2: George Klune, you know, every person who's defined culture the
- 1:07:08Speaker 2: past fifty years. And Cal's in New York Times best
- 1:07:11Speaker 2: selling author. And Cal and I end up for what's
- 1:07:14Speaker 2: supposed to be a minute conversation. We talked for three
- 1:07:17Speaker 2: hours and that conversation turns into another conversation the next day,
- 1:07:24Speaker 2: and Cal and I, you know, create this relationship where
- 1:07:30Speaker 2: he realizes how much help I need because I have
- 1:07:33Speaker 2: this big, lofty dream of writing a book that changes
- 1:07:36Speaker 2: people's lives, yet I have zero writing experience. And Cal
- 1:07:42Speaker 2: was working in the magazine industry when it was shrinking
- 1:07:45Speaker 2: at a very scary rate. And he didn't know he
- 1:07:48Speaker 2: didn't even know how to create a Twitter account, forget
- 1:07:51Speaker 2: about how to tweet. He didnt even know where the.
- 1:07:52Speaker 1: Laws full analog.
- 1:07:56Speaker 2: So we sort of create this relationshiphere. I start helping
- 1:07:59Speaker 2: him with his you know, his you know, create a
- 1:08:01Speaker 2: Twitter account. I make a website for him, and he
- 1:08:03Speaker 2: starts teaching me how to like write a sentence and
- 1:08:09Speaker 2: like again, like a miracle. While the Larry situation feels
- 1:08:13Speaker 2: like a miracle, what cal did for me was a miracle.
- 1:08:17Speaker 2: And he sat down with me over the past almost
- 1:08:21Speaker 2: four years every you know, every week, at least three
- 1:08:27Speaker 2: times a week, for about three hours at a time,
- 1:08:32Speaker 2: looking over my chapters and teaching me how to write.
- 1:08:36Speaker 1: That's amazing And that's why do you think he was
- 1:08:40Speaker 1: willing to invest so much of his energy in you?
- 1:08:45Speaker 2: The obvious number one is he's so kind and you know,
- 1:08:51Speaker 2: you can't you can't fake it. You're either you have
- 1:08:56Speaker 2: that hard or you don't. I got that. I actually
- 1:09:00Speaker 2: this guy who I met, he's really smart guy. He
- 1:09:03Speaker 2: was used to be a VP of Golden Sacks, and
- 1:09:07Speaker 2: I asked him because he was giving me a lot
- 1:09:08Speaker 2: of advice too. I asked him, like, how do you
- 1:09:10Speaker 2: choose like which people to mentor you have such little time?
- 1:09:15Speaker 2: And he has this theory, which I think is really
- 1:09:17Speaker 2: brilliant about why someone chooses to mentor someone subconsciously, because
- 1:09:22Speaker 2: it's never really a conscious decision when you give of
- 1:09:25Speaker 2: yourself in that way. And he said, someone mentors you
- 1:09:30Speaker 2: for three reasons. One and they're all subconscious reasons. One
- 1:09:36Speaker 2: they see some of themself in you. Two, they want
- 1:09:44Speaker 2: to help you be more like them. Whether it's because
- 1:09:47Speaker 2: they have a special expertise they want to help you with,
- 1:09:49Speaker 2: but they want to help you and they feel they
- 1:09:51Speaker 2: can't help you be more like them. The third one
- 1:09:54Speaker 2: is the most interesting. They want to be more like you,
- 1:10:01Speaker 2: And that's sort of confusing. But what he explained to
- 1:10:03Speaker 2: me is like, you know, if someone's a you know,
- 1:10:07Speaker 2: seventy year old CEO, sometimes the thing they need most
- 1:10:10Speaker 2: in their life is nineteen year old enthusiasm about their
- 1:10:14Speaker 2: company because they're so you know, lackluster at that point.
- 1:10:18Speaker 1: Right right, No, I totally get that. I totally get that,
- 1:10:21Speaker 1: and just not really knowing that much about your relationship
- 1:10:25Speaker 1: with cal and the dynamic, you know, it's clear to
- 1:10:27Speaker 1: see how you were able to bring that to him,
- 1:10:30Speaker 1: because I've watched his career change in a very dramatic
- 1:10:36Speaker 1: way just in the last couple of years, from you know,
- 1:10:39Speaker 1: James Beard Award winning a magazine writer to a guy
- 1:10:44Speaker 1: who's now like very well known in the digital universe.
- 1:10:48Speaker 1: You know, he's got Crazy Jim Ferris's podcast, like twice,
- 1:10:51Speaker 1: I think and three times now. I saw him speak
- 1:10:53Speaker 1: at the Shine, and I know our mutual friend Kevin
- 1:10:56Speaker 1: is now his manager, and I believe you're the one
- 1:10:59Speaker 1: who introduced him to Elliott and then he became a
- 1:11:01Speaker 1: speaker at Summit, and so now he's like this guy
- 1:11:04Speaker 1: who has, you know, like this whole life and career
- 1:11:08Speaker 1: that he could not have conceptualized prior to meeting you.
- 1:11:13Speaker 2: Cal. I always mess with him because I like to
- 1:11:15Speaker 2: remind him. By the way, Cal's Twitter is fantastic. He
- 1:11:18Speaker 2: puts out all these great quotes and he gets tons
- 1:11:20Speaker 2: of retweets. But I always joke with him because in
- 1:11:23Speaker 2: our first conversation, I asked him if he has a
- 1:11:26Speaker 2: Twitter account, and he laughed in my face and said,
- 1:11:29Speaker 2: Twitter is my kryptonite. And he like literally laughed in
- 1:11:34Speaker 2: my face. And he's just done so well, and you know,
- 1:11:38Speaker 2: all credit goes to him. But like you said, he
- 1:11:41Speaker 2: you know, his podcast is incredible. His his speeches bring
- 1:11:46Speaker 2: people to tears. He has a newsletter now it's just
- 1:11:51Speaker 2: night and day. And I'm just so proud of him.
- 1:11:53Speaker 2: And he's like family to me. His goddaughter, his daughter
- 1:11:56Speaker 2: is now my goddaughter. You know, I had her bomitz
- 1:12:01Speaker 2: fi like when I've been lit a candle and it's
- 1:12:04Speaker 2: been one of the biggest honors of my life.
- 1:12:06Speaker 1: Super cool. And and what was it that he like,
- 1:12:11Speaker 1: what's the main thing that you learned from him about writing?
- 1:12:14Speaker 2: Oh? Wow, I can you know. I have this fantasy
- 1:12:17Speaker 2: of one day, you know, after the book launch, teaching
- 1:12:22Speaker 2: like a you know, a ten hour course of what
- 1:12:26Speaker 2: Cal taught me over four years. And because I can
- 1:12:30Speaker 2: give you, like I'll give you three things just off
- 1:12:32Speaker 2: the top of my head that are the biggest things, though,
- 1:12:34Speaker 2: but I could give a whole It's like my dream
- 1:12:36Speaker 2: to pay it forward because what he gave me was
- 1:12:39Speaker 2: life changing. Number one is Oh man, it's crazy because
- 1:12:46Speaker 2: when I first sat down with Cal, I don't think
- 1:12:48Speaker 2: I've ever told this publicly. In our first conversation, he said,
- 1:12:51Speaker 2: Twitter's my kryptonite, and I said something even more preposterous.
- 1:12:55Speaker 2: He asked me, well, my plans were out of how
- 1:12:57Speaker 2: to write the book, and I said, I can't believe them.
- 1:12:59Speaker 2: I said, Cal, I've read a lot of statistics and
- 1:13:04Speaker 2: blog posts and I know that with a business book,
- 1:13:07Speaker 2: and I'm writing a business book, ninety percent of people
- 1:13:11Speaker 2: don't read past the first chapter. So I'm not too worried.
- 1:13:14Speaker 2: And he looked at me like, that's like the worst,
- 1:13:20Speaker 2: Like a real writer, right, it is his profession. He's
- 1:13:23Speaker 2: an artist. So Cal taught me how to do the opposite,
- 1:13:27Speaker 2: which is how to write a book where ninety percent
- 1:13:31Speaker 2: read the final sentence. And there's three ways to do it. Well,
- 1:13:37Speaker 2: there's a lot of ways, but there are the three
- 1:13:39Speaker 2: main things you taught me. Number one is every single
- 1:13:44Speaker 2: chapter you cannot have an exception, needs to have tension.
- 1:13:53Speaker 2: Every single one. I thought I could get away with, like,
- 1:13:55Speaker 2: you know, the first chapter having some tension, the middle chapter,
- 1:13:57Speaker 2: and the fund every it does matter, and that is
- 1:14:01Speaker 2: really hard. My issue was if I was writing a
- 1:14:05Speaker 2: fiction book, Cal's advice would have been very much easier
- 1:14:09Speaker 2: to implement because it was a nonfiction book and I
- 1:14:12Speaker 2: had to write about some of the look. Some of
- 1:14:15Speaker 2: the chapters were my stories and I could tell them,
- 1:14:19Speaker 2: But some of the chapters were me and Bell Gates
- 1:14:22Speaker 2: sitting in an office for an hour with an audio
- 1:14:24Speaker 2: recorder and Bill also recorded. His team was smart enough
- 1:14:28Speaker 2: to also record it. So I can't even change a
- 1:14:31Speaker 2: word of what was said in there.
- 1:14:33Speaker 1: Yeah, but what you can do is describe what was
- 1:14:36Speaker 1: happening with you emotionally, because I feel tension just hearing that, Like, Okay,
- 1:14:40Speaker 1: you're a kid. You walk into this office. There's a
- 1:14:42Speaker 1: whole team of people. They're recording it on their end.
- 1:14:45Speaker 1: What are they going to do? What's their agenda? Like?
- 1:14:47Speaker 1: How am I going to navigate that? Like, you know,
- 1:14:50Speaker 1: my palms can get sweaty just hearing about that. There's
- 1:14:52Speaker 1: a lot to work with there. Yeah.
- 1:14:54Speaker 2: Well, I'm so happy that you're a brilliant writer the show.
- 1:14:58Speaker 2: But that's cal had a big job teach me that.
- 1:15:00Speaker 2: Of you know, every chapter needs tension, So that's number one.
- 1:15:04Speaker 2: And actually there's this great thing from I don't know
- 1:15:09Speaker 2: if you've ever seen Masterclass's online course. They're incredible, and
- 1:15:14Speaker 2: there's an error. It's like HBO for an online course,
- 1:15:18Speaker 2: glad Glad one. But the one that I recommend to
- 1:15:22Speaker 2: any creative writer, filmmaker, anyone is that Aaron Sorkin one,
- 1:15:27Speaker 2: And he, in a perfect sentence, says, what the key
- 1:15:31Speaker 2: is to tension? And Count taught me this too. He says,
- 1:15:35Speaker 2: you need an very strong intention and very very very
- 1:15:46Speaker 2: crazy obstacles because you can have all these crazy obstacles,
- 1:15:51Speaker 2: but if there's not an intention, like if I don't
- 1:15:54Speaker 2: do X, why will happen? Like you can do a
- 1:15:58Speaker 2: movie consequences steaks, And that's what Cal taught me.
- 1:16:05Speaker 1: You need to have steaks, right, So then you're like,
- 1:16:08Speaker 1: just to extend the analogy of the Bill Gates interview,
- 1:16:12Speaker 1: what are the stakes? Like, Okay, so he doesn't want
- 1:16:15Speaker 1: to talk to me, or the interview doesn't go well,
- 1:16:17Speaker 1: Like what's the worst thing that could happen? Like it's
- 1:16:19Speaker 1: hard to come up with like stakes that are super high.
- 1:16:22Speaker 2: Well, what Cal is so good at is because he's
- 1:16:25Speaker 2: one of the best interviewers on earth. He would help me.
- 1:16:30Speaker 2: He would ask me questions almost like a therapist that
- 1:16:33Speaker 2: would pull the answers out of me that I didn't
- 1:16:35Speaker 2: even know, Like he would like I would write the
- 1:16:38Speaker 2: first draft of the bill. So the bill Gates chapter,
- 1:16:40Speaker 2: for example, that was the hardest chapter right by far.
- 1:16:45Speaker 2: That took one hundred and thirty four edits, and that's
- 1:16:47Speaker 2: before I sent it to Crown, mean drafts, that's like
- 1:16:51Speaker 2: it's said, and that's before I sent it to Crown.
- 1:16:53Speaker 2: And then once I got to Crown, I went through
- 1:16:54Speaker 2: probably another like thirty to the final ones, so it's
- 1:16:57Speaker 2: probably about one hundred and sixty at this point, and
- 1:17:00Speaker 2: then proofreading probably it's probbably well.
- 1:17:02Speaker 1: Meanwhile, I'm like on my phone looking at your Instagram
- 1:17:05Speaker 1: and you're like sitting down to rewrite this chapter again.
- 1:17:08Speaker 1: I go, this guy's just afraid. I'm like, this guy
- 1:17:12Speaker 1: is paralyzed because he's so afraid of sharing what he's
- 1:17:15Speaker 1: written that he thinks the solution is to rewrite it again.
- 1:17:18Speaker 1: My I was like, is this guy ever gonna like?
- 1:17:20Speaker 1: It's just thing? So cals not knowing that is really
- 1:17:24Speaker 1: going on.
- 1:17:24Speaker 2: So that was what was going on behind the scenes,
- 1:17:26Speaker 2: and call and I made a promise. He was too.
- 1:17:29Speaker 2: He's like, look, this is your book. I'm not going
- 1:17:31Speaker 2: to write a word of it, so you can't have
- 1:17:34Speaker 2: that expectation. But the one thing I'll promise you is
- 1:17:39Speaker 2: that if you send me something, I'll read it and
- 1:17:41Speaker 2: I'll let you know when it's good enough to move
- 1:17:43Speaker 2: on to the next chapter. I was like, great, Now,
- 1:17:46Speaker 2: to my surprise, like with Bill Gates, it's like one
- 1:17:49Speaker 2: hundred and thirty four you know drafts for me to calgo,
- 1:17:54Speaker 2: all right, fine, move on.
- 1:17:56Speaker 1: That's amazing.
- 1:17:58Speaker 2: So some of the things, okay, so we have ten.
- 1:18:00Speaker 2: That's what Kyle taught. The second thing is their needs
- 1:18:05Speaker 2: needs needs to be a grip. And that was the
- 1:18:09Speaker 2: hardest thing for me to understand. And what he means
- 1:18:12Speaker 2: by that is every chapter and every story you can't
- 1:18:17Speaker 2: just you know, throw it out. So there's a chapter
- 1:18:21Speaker 2: where I go to meet Mark Zuckerberg and it ends
- 1:18:25Speaker 2: up being a disaster because security comes and they think
- 1:18:28Speaker 2: I'm an impostor and they threaten to call the police,
- 1:18:30Speaker 2: and it's this whole crazy story. But I'll tell you,
- 1:18:33Speaker 2: for example, the opening of that chapter is the founder
- 1:18:38Speaker 2: of ted One's told me, I live my life by
- 1:18:42Speaker 2: two mantras. One if you don't ask, you don't get,
- 1:18:46Speaker 2: and two most things don't work out. And that created
- 1:18:50Speaker 2: this grip, or some people might call it a frame
- 1:18:54Speaker 2: to almost and there's a sense of confidence that you know,
- 1:18:57Speaker 2: someone like Cal has overwriting that you really have to
- 1:19:00Speaker 2: grab it, like you know, a slab of clay and
- 1:19:02Speaker 2: hold grip it in your hands and throw it down
- 1:19:05Speaker 2: on the table, as opposed to just sort of being
- 1:19:08Speaker 2: like it was a bright summer day when I got
- 1:19:11Speaker 2: the email from Mark Zuckerberg. Right, the story owns you.
- 1:19:15Speaker 2: You need to own the story. So that's number two
- 1:19:17Speaker 2: is grip it. And number three, which is a very
- 1:19:19Speaker 2: practical one. And again why the book took so long
- 1:19:23Speaker 2: to write this is the attention of detail Cal forced me,
- 1:19:26Speaker 2: thankfully to have with the writing of this book. Every sentence,
- 1:19:32Speaker 2: he said, you need to treat like a restaurant. And
- 1:19:35Speaker 2: every sentence, by the way, this is in this book
- 1:19:36Speaker 2: is about eighty thousand words, so we're looking at about
- 1:19:41Speaker 2: eight thousand sentences, right, maybe more, maybe less. And he goes,
- 1:19:47Speaker 2: think of that like a restaurant. The first word is
- 1:19:51Speaker 2: the may or d it invites you in. And then
- 1:19:58Speaker 2: the pacing of that center, hints needs to depend on
- 1:20:02Speaker 2: what the mood is of the customer. Is it a
- 1:20:04Speaker 2: straight through course, is it fast food? Then you can't
- 1:20:07Speaker 2: have commas in that sentence, is it an a course
- 1:20:10Speaker 2: meal like very extravagant. Then you can use commas in
- 1:20:13Speaker 2: a semi call it maybe an m debt, and you
- 1:20:15Speaker 2: have this elegance to it. And then the final word
- 1:20:18Speaker 2: is dessert. And if you can have the best may
- 1:20:22Speaker 2: or d the best courses, but if the dessert is
- 1:20:25Speaker 2: too salty, it's the worst restaurant you've ever been too.
- 1:20:30Speaker 2: So every sentence of the book, you know, starting at
- 1:20:32Speaker 2: the first word, no one will believe the amount cow
- 1:20:36Speaker 2: and I obsessed to it. The first word we debated
- 1:20:40Speaker 2: for months and we decided the best word is right
- 1:20:45Speaker 2: ri I g h T right. And the first word
- 1:20:48Speaker 2: of the whole book, the whole book. The opening sentence
- 1:20:51Speaker 2: is right this way and that sets off the whole
- 1:20:55Speaker 2: tone of the book. And the final sentence, Oh my god,
- 1:21:03Speaker 2: that was weeks of brainstorming because it had to be
- 1:21:06Speaker 2: the perfect sentence. And what's the word that you end
- 1:21:09Speaker 2: an entire story, you know on, and it's the word home.
- 1:21:17Speaker 1: It's beautiful. Thanks so of all the people that you interviewed,
- 1:21:24Speaker 1: all the wisdom that you collected.
- 1:21:27Speaker 2: I don't know why we're laughing.
- 1:21:28Speaker 1: The most impactful was the guy who helped you write
- 1:21:34Speaker 1: the book, it seems like to you personally.
- 1:21:37Speaker 2: Cal Yeah, it's crazy because I set off on this
- 1:21:41Speaker 2: journey to learn from Bill Gates and to learn from
- 1:21:45Speaker 2: Buffett and to learn from Spielberg. And while I did
- 1:21:48Speaker 2: learn so much from them, and what they taught me,
- 1:21:52Speaker 2: you know, changed me forever. The greatest and most valuable
- 1:21:57Speaker 2: thing that happened on this journey was both Cal Fusman
- 1:22:01Speaker 2: and Elliott Busino being like family.
- 1:22:04Speaker 1: So let's talk about Elliott for a minute. I mean,
- 1:22:06Speaker 1: this guy will become your mentor sort of right.
- 1:22:10Speaker 2: In this is my bed, and I'll see this on
- 1:22:13Speaker 2: this podcast. I want to plant my flag in the ground.
- 1:22:16Speaker 2: In twenty years, he will be one of the most
- 1:22:21Speaker 2: you know, impactful names in business. The only reason no
- 1:22:25Speaker 2: one knows him right now is because he's purposely, by design,
- 1:22:28Speaker 2: tried to avoid all, you know, public opinion and attention.
- 1:22:37Speaker 1: But I can I can see that. I mean, I
- 1:22:39Speaker 1: love Elliott and his wife, you know, Julie, and I
- 1:22:42Speaker 1: have become close with them, and I think the world
- 1:22:44Speaker 1: of him, and I think what he's built is so extraordinary,
- 1:22:49Speaker 1: you know, it's so extraordinary that like I can't wrap
- 1:22:52Speaker 1: my head around it, Like it doesn't make sense. And
- 1:22:54Speaker 1: maybe a good way to kind of launch into this
- 1:22:56Speaker 1: part of it is like I first became are of
- 1:23:02Speaker 1: like these summit people many years ago, long time ago.
- 1:23:08Speaker 1: A friend, a yoga teacher, called up Julie and said, Hey,
- 1:23:11Speaker 1: I'm supposed to go teach this class at this house
- 1:23:14Speaker 1: these people. I can't do it. I gotta go out
- 1:23:15Speaker 1: of toime. We just fill in for me. And Julie
- 1:23:16Speaker 1: wasn't like really a yoga teacher at that time, but
- 1:23:19Speaker 1: as a favor to a friend, she said, sure, and
- 1:23:22Speaker 1: here's the address, go to this. She goes to this house.
- 1:23:25Speaker 1: It's like, I don't know, fifteen people now there in Malibu.
- 1:23:28Speaker 1: This is many years ago. I mean this had to
- 1:23:30Speaker 1: be two thousand and two or something, a long time ago.
- 1:23:35Speaker 1: She comes back from that experience and she's like, you
- 1:23:37Speaker 1: don't know who these people.
- 1:23:38Speaker 2: Were, and like it was kind of weird.
- 1:23:40Speaker 1: Like it's like a house and it's sort of like
- 1:23:43Speaker 1: a commune and I and I taught yoga to these
- 1:23:45Speaker 1: people and they're all like so engaged and like friendly
- 1:23:48Speaker 1: and present and so much so that it like weirded
- 1:23:52Speaker 1: me out, Like I'm like, what has happened? Like I
- 1:23:54Speaker 1: don't know what these people are doing, but there's something
- 1:23:56Speaker 1: going on here, you know. And then I think it
- 1:23:58Speaker 1: was a couple months later where there was like a
- 1:24:00Speaker 1: double page ad and Vanity Fair and they're all like
- 1:24:02Speaker 1: walking down the beach together and she's like, those are
- 1:24:04Speaker 1: the people I taught you. And that was my first
- 1:24:07Speaker 1: introduction to what some it is. And then I started
- 1:24:09Speaker 1: to learn about what they were doing. And you know,
- 1:24:12Speaker 1: I've now been to Eden, these people like Elliott, you know,
- 1:24:15Speaker 1: at with Elliott at the Helm, this group bought a
- 1:24:19Speaker 1: mountain in Utah and they're creating this community and they
- 1:24:22Speaker 1: host these annual events or bi annual events where they
- 1:24:26Speaker 1: bring incredible speakers in.
- 1:24:28Speaker 2: And Bezos was the one of the best speeches I've
- 1:24:31Speaker 2: ever seen in mind.
- 1:24:31Speaker 1: And they cultivate this community around ideas and I think
- 1:24:35Speaker 1: it's truly remarkable. And I think Elliott is somebody whose
- 1:24:40Speaker 1: heart is in this amazing place and the team that
- 1:24:42Speaker 1: he's built is incredible. It's disheartening when you read press
- 1:24:45Speaker 1: and they don't get it or it gets missed sort of.
- 1:24:49Speaker 1: You know, they're portrayed in a way that is different
- 1:24:52Speaker 1: than I think is what then what is real? But
- 1:24:55Speaker 1: I have nothing but the utmost respect for Elliott.
- 1:24:58Speaker 2: And what he's created and it's mind blowing.
- 1:25:01Speaker 1: And how he came into your life is a crazy story.
- 1:25:04Speaker 2: Oh my, Well, it's funny because we sort of touched
- 1:25:06Speaker 2: on that moment a little when I was sharing when
- 1:25:09Speaker 2: I was in that CVS parking lot on the front
- 1:25:11Speaker 2: of Bill Gates, a chief of staff. He said two things, right,
- 1:25:15Speaker 2: get a book deal and go build momentum. So you know,
- 1:25:19Speaker 2: I had some thoughts on how to get that book
- 1:25:21Speaker 2: deal or figure it out.
- 1:25:23Speaker 1: But the word.
- 1:25:23Speaker 2: Momentum, like what the I'm nineteen, I'm like, what the
- 1:25:26Speaker 2: fuck is momentum? And I remember going back to my
- 1:25:30Speaker 2: room that night and just like literally my head in
- 1:25:32Speaker 2: my hands, like momentum and I'm just sitting there like
- 1:25:37Speaker 2: rocking in my chair, and I don't know how this happened,
- 1:25:44Speaker 2: but you know, sometimes like just thoughts flurry in your
- 1:25:47Speaker 2: mind when you're just in a panic. So I'm just
- 1:25:50Speaker 2: thinking like momentum, Like if I'm only like five percent
- 1:25:53Speaker 2: of there for Bill Gates, i must be at like
- 1:25:55Speaker 2: negative twenty percent with you know, Bill Clinton or Richard Branson.
- 1:25:59Speaker 2: And I'm like, wait, LITL Clinton, Richard Branson. Didn't someone
- 1:26:06Speaker 2: tell me last summer that Richard Branson was on this
- 1:26:11Speaker 2: like cruise ship or something. It's almost to like procrastinate.
- 1:26:16Speaker 2: I take out my computer and I google like Bill Clinton,
- 1:26:19Speaker 2: Richard Brandson, cruise ship, and this article pops up and
- 1:26:22Speaker 2: it's on Fast Company and it is like Summit Series
- 1:26:26Speaker 2: takes the high Seas with a cruise ship packed with
- 1:26:30Speaker 2: Richard Branson, Gary Vaynerchuk, the Roots as the House, banned
- 1:26:35Speaker 2: by the Pool, Blake Mikosky leading shark tagging, Tim Ferriss
- 1:26:39Speaker 2: canoeing Like it's just I was like, what the fuck
- 1:26:42Speaker 2: is this right? It sounds like this like, you know,
- 1:26:45Speaker 2: entrepreneur's dream. And I'm reading this article and it's like
- 1:26:52Speaker 2: Elliott Bisno, the founder and CEO of Summit Series with
- 1:26:56Speaker 2: many companies to his name, is twenty six years old,
- 1:27:00Speaker 2: and I'm like, what twenty six is like my cousin's age,
- 1:27:04Speaker 2: Like how is that possible? I thought you had to
- 1:27:06Speaker 2: be like this big ceo. So I just start Google.
- 1:27:08Speaker 2: I Google Elliott Bisno and I'm just ripping through it,
- 1:27:13Speaker 2: going down this rabbit hole, and you know, I miss
- 1:27:16Speaker 2: like two meals without noticing, and I'm just clicking and clicking.
- 1:27:20Speaker 2: And a weird thing about him is that there was
- 1:27:23Speaker 2: a lot of articles that mentioned him, but none of
- 1:27:25Speaker 2: that actually said what he did. So it's almost like
- 1:27:28Speaker 2: I was this detective trying to piece it together. It's
- 1:27:30Speaker 2: part of the whole mystique, right, I learned later it's
- 1:27:34Speaker 2: by design. And it's almost like googling the guy from
- 1:27:37Speaker 2: cash Me if you can. You think you're onto something,
- 1:27:39Speaker 2: and then you get thrown off and some googling and googling,
- 1:27:42Speaker 2: and by the end, I'm like, if there's one person
- 1:27:50Speaker 2: on earth, who can you know teach me about momentum
- 1:27:55Speaker 2: and show me what I need to do to get
- 1:27:58Speaker 2: to Bill Gates, it has to be this sky. And
- 1:28:02Speaker 2: I remember this night very vividly. I closed my eyes
- 1:28:07Speaker 2: and said a prayer, and then I opened my journal
- 1:28:13Speaker 2: and at the top road dream Mentors, and I underlined it,
- 1:28:17Speaker 2: and on the first line I wrote Elliott Business. And
- 1:28:21Speaker 2: a couple weeks later, I was again studying for an
- 1:28:24Speaker 2: accounting final, this time and I couldn't stop thinking about
- 1:28:28Speaker 2: what it would be like to instead of be learning
- 1:28:30Speaker 2: from Elliott. So again I can't focus on finals. So
- 1:28:34Speaker 2: I just a'm like, all right, let me get it
- 1:28:36Speaker 2: out of my head and out of my system. So
- 1:28:38Speaker 2: open my computer. I start writing this email for Elliott,
- 1:28:41Speaker 2: but I ended up spending three hours writing what I
- 1:28:45Speaker 2: think is like the perfect email. I use the Tim
- 1:28:47Speaker 2: Ferriss cold email template. I email Elliot. I sent it off,
- 1:28:52Speaker 2: and literally the next morning he goes, great, email, what
- 1:28:56Speaker 2: are you doing Thursday? And I look at my calendar
- 1:28:59Speaker 2: and Thursday is my accounting final. So I say the
- 1:29:02Speaker 2: only thing that I can. I'm completely free free. What
- 1:29:06Speaker 2: do you have in mind?
- 1:29:07Speaker 1: And just to kind of put a put a punctuation
- 1:29:11Speaker 1: mark on this, your greatest skill might be finding all
- 1:29:15Speaker 1: these people's emails.
- 1:29:16Speaker 2: So like, there are surprisingly a lot of very effective systems.
- 1:29:25Speaker 2: But do you know what's crazy? Actually this is wild.
- 1:29:28Speaker 2: It was easier for me to find Bill Gates's email
- 1:29:32Speaker 2: address than it was to find Elliott's.
- 1:29:35Speaker 1: Wow, So when you email Bill Gates, you are actually
- 1:29:38Speaker 1: emailing Bill Gates. You weren't like emailing an assistant or something.
- 1:29:40Speaker 2: No, But with people of this caliber, they have assistants
- 1:29:45Speaker 2: who read their stuff and filter out the junk. So
- 1:29:50Speaker 2: what's left in his inbox is stuff for him. And
- 1:29:53Speaker 2: so I got intercepted. Really quickly.
- 1:29:56Speaker 1: Anyway. Yeah, all right, so somehow you get Elliott's through
- 1:30:00Speaker 1: some kind of cyber thing. I don't know.
- 1:30:04Speaker 2: Well for Elliott's, actually, I can tell you the way
- 1:30:06Speaker 2: I did it for him, because I remember I couldn't
- 1:30:09Speaker 2: with all my methods. It didn't work. So with him,
- 1:30:12Speaker 2: I was like, all right, I'm just gonna pick you know,
- 1:30:19Speaker 2: ten of the likely things that might be, and I
- 1:30:24Speaker 2: just guess.
- 1:30:25Speaker 1: I literally guessed it.
- 1:30:26Speaker 2: I put them all in the BCC field and one
- 1:30:30Speaker 2: of them was there. I got nine bouncebacks and one
- 1:30:32Speaker 2: didn't bounce back.
- 1:30:35Speaker 1: That's smart.
- 1:30:36Speaker 2: So he ended up responding, and you know, so I
- 1:30:40Speaker 2: say I'm completely free, and he says, great, meet me
- 1:30:43Speaker 2: at this hotel. I'm there for this conference in Long Beach.
- 1:30:48Speaker 2: And before you come, like, read a chapter of this book.
- 1:30:52Speaker 2: And this is like my dream mentor so if he
- 1:30:54Speaker 2: says read a chapter, I'm reading the whole book, right,
- 1:30:57Speaker 2: So I read the whole book. I don't say from
- 1:31:00Speaker 2: my accounting book. It is unbelievable book. It's called When
- 1:31:04Speaker 2: I Stop Talking, You'll Know I'm Dead by Jerry Wintrump.
- 1:31:08Speaker 2: Unbelievable book. And for anyone who's like an entrepreneur on
- 1:31:13Speaker 2: their hustle, like this is one of the greatest empressarios
- 1:31:17Speaker 2: of the twentieth century. And I go, I think, all right,
- 1:31:22Speaker 2: it's not a big deal. Elliot's going to meet with
- 1:31:25Speaker 2: me for fifteen minutes. My accounting final isn't until noon.
- 1:31:29Speaker 2: It's only the hotel is only an hour away from school.
- 1:31:32Speaker 2: I can still make it on time. What ends up
- 1:31:34Speaker 2: happening is I show up the morning of you know,
- 1:31:37Speaker 2: eight am. I get there early. Elliott walks in right
- 1:31:41Speaker 2: on time. Our fifteen minute meeting turns into four hours.
- 1:31:49Speaker 2: And it turns out that we're meeting at the Weston
- 1:31:52Speaker 2: Hotel in Long Beach during TED, which is the main
- 1:31:55Speaker 2: lodging of the TED conference. So I'm sitting at this
- 1:32:00Speaker 2: breakfast room with you know everyone, you know. Larry Page
- 1:32:05Speaker 2: is sitting five feet away, and then over there's Tony Shade,
- 1:32:08Speaker 2: then over there is Ried Hoffman, and I'm nineteen, and
- 1:32:10Speaker 2: I'm like what It's literally like the Wizard of Oz,
- 1:32:15Speaker 2: right from black and white to color. And my four
- 1:32:19Speaker 2: hour meeting with Elliott turned into an entire summer traveling
- 1:32:23Speaker 2: the world with him to now him being one of
- 1:32:26Speaker 2: my best friends.
- 1:32:26Speaker 1: That's amazing. What do you think you said or impressed
- 1:32:31Speaker 1: upon him in that meeting that that clicked with him?
- 1:32:41Speaker 2: I think, and you know, there's no way to know
- 1:32:43Speaker 2: for sure, but I think when it comes to having
- 1:32:50Speaker 2: a mentor, they can only help you as much as
- 1:32:52Speaker 2: you're willing to help yourself. So I knew that everything
- 1:32:56Speaker 2: Elliott would advise me to do, I'm going to go,
- 1:32:58Speaker 2: you know ten x. So you know, he says, hey,
- 1:33:03Speaker 2: can you read this chapter before me? I'm gonna read
- 1:33:04Speaker 2: the whole book. He says, hey, I remember when we
- 1:33:07Speaker 2: had first met, like I didn't have any you know,
- 1:33:12Speaker 2: I was nineteen. I didn't have like a debit card
- 1:33:14Speaker 2: or a credit card or anything. And he is like,
- 1:33:17Speaker 2: you fucking idiot, Like how do you expect to be
- 1:33:20Speaker 2: traveling around without? So, you know, the next morning I
- 1:33:23Speaker 2: opened up, like, you know, I just did everything he advised,
- 1:33:30Speaker 2: you know, to the tenth degree. And what you know,
- 1:33:34Speaker 2: my theory is that when someone like yourself or like Elliott,
- 1:33:39Speaker 2: who you know, has very limited time, if you're going
- 1:33:41Speaker 2: to invest in a young person, you want to make
- 1:33:44Speaker 2: sure there's some you know, in addition to doing it
- 1:33:46Speaker 2: out of the kindness of your heart, you want to
- 1:33:47Speaker 2: make sure there's an ROI that the advice you're giving
- 1:33:50Speaker 2: is actually going somewhere. And with Elliott, everything he told me,
- 1:33:57Speaker 2: you know, I ran with it, and you know, it
- 1:34:00Speaker 2: started small and it got bigger and bigger and bigger
- 1:34:03Speaker 2: to the point where it's not not only a mental relationship.
- 1:34:07Speaker 2: He he was standing on my dad's bedside when he
- 1:34:11Speaker 2: took his final breath. So he's very much like family.
- 1:34:14Speaker 1: Wow, that's amazing, you know, I think it's pretty rare.
- 1:34:18Speaker 1: I mean, you have cal Fussman and and Elliott as
- 1:34:23Speaker 1: like you know, on your speed dial this as this kid,
- 1:34:27Speaker 1: I mean your I think your talent really is your
- 1:34:31Speaker 1: people skills, you know, your ability to connect with other
- 1:34:34Speaker 1: human beings. And I appreciate that, and I know that
- 1:34:36Speaker 1: that's been the history of our relationship. And I don't
- 1:34:40Speaker 1: know how much of that is teachable versus just the
- 1:34:43Speaker 1: way you're baked. Hmmm.
- 1:34:48Speaker 2: So first of all, I appreciate that I've thought a
- 1:34:50Speaker 2: lot about you know, what things I can pull out
- 1:34:53Speaker 2: that I've learned along the way, and you know, I've
- 1:34:58Speaker 2: made a ton of mistake. So while my relationship with
- 1:35:02Speaker 2: you know you or Elliott or Cala is great. You know,
- 1:35:05Speaker 2: there's some relationships that I completely fucked up on, you know,
- 1:35:09Speaker 2: to the point where I'm like blacklisted from some people's.
- 1:35:12Speaker 2: Well it might be on Elliot's medal on black listed
- 1:35:14Speaker 2: from some people's.
- 1:35:15Speaker 1: Just like this crazy guy I just won't stop emailing me.
- 1:35:18Speaker 2: So with So like Warren Buffett, for example, I spent,
- 1:35:24Speaker 2: like I told her, I spent this eight month quest,
- 1:35:26Speaker 2: you know, trying to track him down. And I spent
- 1:35:29Speaker 2: literally eight full months. It wasn't part time. You have
- 1:35:32Speaker 2: to understand. Every morning, waking up, I'd put in my
- 1:35:35Speaker 2: headphones at six am, run down the sidewalk imagining Warren
- 1:35:38Speaker 2: Buffet was at the end as I'm doing my sprints,
- 1:35:40Speaker 2: like obsessive, and I would write handwritten letters to him
- 1:35:46Speaker 2: that I would take weeks editing, and I'd handwrite these
- 1:35:49Speaker 2: letters and mail it to him, and he would actually
- 1:35:50Speaker 2: handwrite some responses back. So is this like very awkward
- 1:35:54Speaker 2: pen pals? Thank you Alex, Thank you Alex. Go away?
- 1:35:59Speaker 2: He was much But that was essentially what it said.
- 1:36:03Speaker 2: And I just got every week calling Buffet's assistant, week
- 1:36:07Speaker 2: after week after week, and it almost felt like I
- 1:36:10Speaker 2: was in this you know, boxing, you know, World Championship
- 1:36:14Speaker 2: with you know, this young kid who's never picked up
- 1:36:17Speaker 2: boxing gloves versus you know, Floyd Mayweather. And I'm just
- 1:36:21Speaker 2: getting pounded in the guy punched in the face. You know,
- 1:36:24Speaker 2: I'm bloody, I'm spitting up blood. You know, my insides
- 1:36:28Speaker 2: are bruise, and you know, each rejection felt like I'm
- 1:36:30Speaker 2: just getting pounded. And by the end of these eight months,
- 1:36:35Speaker 2: you know, I had flown to Omaha, I had sent
- 1:36:38Speaker 2: so stupidly Buffet a shoe to try. You know, I
- 1:36:42Speaker 2: did all these crazy things were at the end of
- 1:36:45Speaker 2: the eight months, you son him a shoe. Oh, this
- 1:36:47Speaker 2: is a very embarrassing. Sorry. We So someone who was
- 1:36:54Speaker 2: advising me, who had said he worked for Buffett, was like,
- 1:36:58Speaker 2: trust me on this. They'll think it's funny. And I
- 1:37:02Speaker 2: was like, are you sure I can go? And it's
- 1:37:09Speaker 2: a whole another it was fire. It was a giant missfire.
- 1:37:14Speaker 2: But pretty much I kept pounding because I just believed
- 1:37:17Speaker 2: every business book says persistence is the key to success.
- 1:37:21Speaker 2: So I thought the more I pounded on the door,
- 1:37:24Speaker 2: the sooner.
- 1:37:24Speaker 1: Oh breaks down into that. But ultimately you end up
- 1:37:27Speaker 1: bum rushing his shareholders meeting, right, correct.
- 1:37:30Speaker 2: So I ended up get tossed out. Oh my okay,
- 1:37:33Speaker 2: so for that what ended up happening was you know,
- 1:37:37Speaker 2: after this eight months Buffett's assistant, you know, she knew me.
- 1:37:42Speaker 2: She I had sent her flowers again, right, yeah, she
- 1:37:45Speaker 2: knew who I was, and she, I think, felt bad
- 1:37:48Speaker 2: for me. And she goes, look, I know Warren. I
- 1:37:52Speaker 2: know he's not gonna say yes. So why don't you
- 1:37:56Speaker 2: know as my guest, you come to the shareholders meeting?
- 1:37:58Speaker 2: And I was like, oh my god, I thank you
- 1:38:00Speaker 2: so much. Do you think I can bring some friends?
- 1:38:02Speaker 2: She's like, of course, So she sends me six tickets,
- 1:38:05Speaker 2: and when I'm on the phone with her, I'm like, hey,
- 1:38:09Speaker 2: her name is Debbie. I'm like, hey, Debbie, isn't it
- 1:38:13Speaker 2: true that people at the shareholders meeting and the audience
- 1:38:17Speaker 2: can ask Warren Buffett questions? And she goes, Alex, Alex,
- 1:38:22Speaker 2: I know what you're trying to do, but it's just
- 1:38:24Speaker 2: not possible. There's thirty thousand people there and only thirty
- 1:38:28Speaker 2: asked questions. Your odds are one in a thousand. I
- 1:38:30Speaker 2: wouldn't get your hopes up. But Debbie doesn't know I'm
- 1:38:34Speaker 2: the king of hopes up and.
- 1:38:35Speaker 1: You're also the guy who figured this out with the
- 1:38:38Speaker 1: price is Right, So it's not like to fly your
- 1:38:42Speaker 1: price is right tactics to So what's.
- 1:38:45Speaker 2: Funny is it actually was very similar to the prices
- 1:38:48Speaker 2: right in the sense that it's advertised as this lottery
- 1:38:52Speaker 2: luck system, but there's a system and the odds aren't
- 1:38:58Speaker 2: exactly the same. Me and my you know five childhood
- 1:39:01Speaker 2: best friends, you know again, Kevin is with me. We
- 1:39:04Speaker 2: go there. We end up finding a loophole in Buffet's
- 1:39:07Speaker 2: lottery system, and out of the six of us, although
- 1:39:11Speaker 2: the odds were one in one thousand, four got winning
- 1:39:13Speaker 2: lottery tickets. And that's how I asked Buffett my questions.
- 1:39:18Speaker 2: And the question was so there was four different questions.
- 1:39:22Speaker 2: One was about raising a fund, another one was about
- 1:39:24Speaker 2: negotiating skills, another one was about you know, value investing.
- 1:39:29Speaker 2: Another one was about how he focuses his time.
- 1:39:32Speaker 1: But like straight up questions, you didn't get up and
- 1:39:35Speaker 1: say hey it's Alex No.
- 1:39:37Speaker 2: No. My thinking was, look, you know, I have, let's
- 1:39:42Speaker 2: say twenty questions. I wanted to ask him in an interview.
- 1:39:45Speaker 2: All right, let me take the top four and ask
- 1:39:46Speaker 2: him if I'm thirty thousand people. What ended up happening is,
- 1:39:52Speaker 2: you know, Buffett, I think caught on to what was happening,
- 1:39:57Speaker 2: and by the time my fourth friend went up, the
- 1:40:00Speaker 2: spotlight turned on. Buffett saw my fourth friend and goes, well,
- 1:40:06Speaker 2: this is a great time to end the shareholders meeting.
- 1:40:08Speaker 2: Thank you for coming. And you know, who knows what
- 1:40:11Speaker 2: if he knew what he was doing, but it was
- 1:40:13Speaker 2: a very crazy this in my friend as he started
- 1:40:17Speaker 2: asking the question, the microphone got cut.
- 1:40:18Speaker 3: Off, right, So Debbie's like, but you sent him this right?
- 1:40:26Speaker 3: Tell me that you sent him my book. I haven't
- 1:40:28Speaker 3: sent me, so could you not have sent this to him?
- 1:40:30Speaker 1: With a note saying like, I think.
- 1:40:33Speaker 2: He'll fall into his hands eventually. I don't want to
- 1:40:35Speaker 2: like rub it in his face. But what ended up
- 1:40:37Speaker 2: happening after the shareholders meeting was I ended up interviewing
- 1:40:42Speaker 2: Bill Gates. And the interview with Gates went so well
- 1:40:45Speaker 2: that his office was like, look, how can we help
- 1:40:48Speaker 2: this mission? And I was like, well, I still really
- 1:40:51Speaker 2: would like to sit down with Warren Buffett, and they
- 1:40:53Speaker 2: go easy. They contact Buffett's office and I'll never know
- 1:40:58Speaker 2: what was said, but I do know that Gates, this
- 1:41:02Speaker 2: guy that essentially what my assumption is. They're like, we
- 1:41:06Speaker 2: know all about Alex, We're not doing this right. And
- 1:41:11Speaker 2: Gates's office send me an email like very terse, please
- 1:41:15Speaker 2: no more contact of Buffett's office. Thanks whoa. And they're like,
- 1:41:19Speaker 2: my buddy, You're like, they're right, We're so. I was like,
- 1:41:24Speaker 2: oh my god. And what I learned Finally I learned
- 1:41:28Speaker 2: my lesson that there's a such thing as over persistence.
- 1:41:33Speaker 2: You know, you can bang on a door so much
- 1:41:35Speaker 2: that they'll call the police. And no business book talks
- 1:41:39Speaker 2: about that. No one talks about the dangers of over persistence.
- 1:41:42Speaker 2: And I realized I had dug myself into such a
- 1:41:45Speaker 2: deep hole that even Bill Gates cann pull me out.
- 1:41:49Speaker 1: Yeah you need I mean that level of you need.
- 1:41:52Speaker 1: You need EQ, you need emotional intelligence to be able
- 1:41:56Speaker 1: to read those cues and understand where those are. Well,
- 1:42:00Speaker 1: like exuberance got the best of you with that one.
- 1:42:02Speaker 1: I think, yeah, good lesson to learn. So in in
- 1:42:05Speaker 1: the in the wake of all of these people, you know,
- 1:42:08Speaker 1: Lady Gaga, Spielberg, Maya, Angelo Wozniak, just got Alba Pitbull,
- 1:42:15Speaker 1: I was like, I'm too old, I understand that one.
- 1:42:17Speaker 2: It was a good interview, so we don't.
- 1:42:20Speaker 1: Have time to talk about all these people. But is
- 1:42:24Speaker 1: there I guess my question is like what is the
- 1:42:25Speaker 1: through line, Like what is the consistent you know, piece
- 1:42:30Speaker 1: of advice or what is it that that unites all
- 1:42:35Speaker 1: of these people that you talked to, if you could
- 1:42:36Speaker 1: like condense that down into some wisdom that the person
- 1:42:40Speaker 1: who's listening to this or's going to read this book
- 1:42:42Speaker 1: is going to take away with them.
- 1:42:45Speaker 2: When I had started out on the journey, I was
- 1:42:48Speaker 2: very cognizant of I'm not looking for this, you know,
- 1:42:53Speaker 2: one silver bullet. You know, we've all seen those tech
- 1:42:55Speaker 2: talks or those business books, you know, the one key
- 1:42:57Speaker 2: to success, and I sort of roll my eyes. What
- 1:43:01Speaker 2: ended up happening was as I went on the journey,
- 1:43:05Speaker 2: you know, do these interviews and on that outside, you know,
- 1:43:10Speaker 2: Bill Gates and Maya Angelou could not be more different,
- 1:43:14Speaker 2: right Like my Angelou grew up in rural Stampson, Arkansas. Gates,
- 1:43:19Speaker 2: you know, a wealthy suburban Seattle to a rich lawyer.
- 1:43:23Speaker 2: And you know, I just kept doing these interviews, and
- 1:43:29Speaker 2: about like seventy percent of the way into them, I
- 1:43:33Speaker 2: started realizing that almost like a good musical album. There
- 1:43:37Speaker 2: was like a common melody to every interview, and the
- 1:43:43Speaker 2: analogy that came to me, because I was, you know,
- 1:43:45Speaker 2: twenty one at the time, was that it's sort of
- 1:43:49Speaker 2: like getting into a nightclub. So what I realized is life,
- 1:43:53Speaker 2: business and success. It's just like a nightclub. There's always
- 1:43:57Speaker 2: three ways in. There's the first door, the main entrance
- 1:44:01Speaker 2: where the line curves around the block, and that's where
- 1:44:04Speaker 2: ninety nine percent of people wait in line hoping to
- 1:44:06Speaker 2: get in. You know, you're just standing there with your resume.
- 1:44:09Speaker 2: There's this second door, the vip entrance, where the billionaires
- 1:44:13Speaker 2: and the celebrities go through, and school and society have
- 1:44:18Speaker 2: this way of making you feel like those are the
- 1:44:19Speaker 2: only two ways in. You're either born into it or
- 1:44:22Speaker 2: you wait your turn like everybody else. But what I've learned,
- 1:44:26Speaker 2: and what you know very well, is that there's always
- 1:44:28Speaker 2: always the third door, and it's the door where you
- 1:44:32Speaker 2: jump out of line, run down the alley, bang on
- 1:44:34Speaker 2: the door a hundred times, crack open the window, go
- 1:44:36Speaker 2: through the kitchen. There's always away in And it doesn't
- 1:44:38Speaker 2: matter if that's how Gates sold this first piece of
- 1:44:40Speaker 2: software or how Lady Gaga got her first record deal.
- 1:44:43Speaker 2: They all took the third door. So that's not only
- 1:44:46Speaker 2: the title of the book and the thesis of the book,
- 1:44:48Speaker 2: but that's really the energy I'm trying to inject into
- 1:44:51Speaker 2: the next generation.
- 1:44:53Speaker 1: It's it's another way of saying, you have to think
- 1:44:56Speaker 1: creatively and out of the box. Like there's always there's
- 1:44:59Speaker 1: always a sele that's not immediately self evident. If you're
- 1:45:02Speaker 1: willing to experiment and explore and you know, be unconventional
- 1:45:08Speaker 1: in your.
- 1:45:08Speaker 2: And grab life by the collar, you know, roll up
- 1:45:11Speaker 2: your sleeves, get messy, get dirty, there's always always a way.
- 1:45:16Speaker 1: But I would say this to you, young Alex Benian.
- 1:45:20Speaker 1: Not everybody is cut out to go through that third door.
- 1:45:26Speaker 1: Some people are are just wired to you know, they're
- 1:45:30Speaker 1: they're better off in line waiting to go through the
- 1:45:33Speaker 1: front door.
- 1:45:35Speaker 2: What I've learned is that, and something that I had
- 1:45:39Speaker 2: to learn along the way is that taking the third
- 1:45:42Speaker 2: door isn't always about you know, yelling stan your scarf.
- 1:45:46Speaker 2: You know that that's what worked for me. You can
- 1:45:51Speaker 2: look at Chilu for example. He's one of the most
- 1:45:55Speaker 2: fascinating people I ever interviewed in my life.
- 1:45:58Speaker 1: He grew up in as his Chinese right.
- 1:46:00Speaker 2: Yeah, he grew up in a village outside of Shanghai, China,
- 1:46:03Speaker 2: with no running water, no electricity. People were so poor
- 1:46:09Speaker 2: that they walked around with deformities from malnutrition. For every
- 1:46:14Speaker 2: you know, we think our education systems bad. In America,
- 1:46:16Speaker 2: for every three hundred students, there was one school teacher.
- 1:46:22Speaker 2: So those are the circumstances he was born into. And
- 1:46:24Speaker 2: he's you know, very quiet. You know, he was smart,
- 1:46:28Speaker 2: so he worked very hard and by age twenty seven,
- 1:46:32Speaker 2: he was making the most money he had ever made
- 1:46:33Speaker 2: in his life, seven dollars a month. Fast forward twenty
- 1:46:39Speaker 2: years later and he's a president of Microsoft, and his
- 1:46:44Speaker 2: story is and you know, throughout the book, there's a
- 1:46:48Speaker 2: lot of people who, you know, aren't these extroverts, who
- 1:46:52Speaker 2: are very introverted, who are very quiet, who do like
- 1:46:55Speaker 2: to stay in line. But the third door isn't about
- 1:46:59Speaker 2: you know, being wild and loud or you know, being
- 1:47:03Speaker 2: crazy and creative. It's about doing whatever it takes to
- 1:47:07Speaker 2: find a way and taking your life in your hands
- 1:47:12Speaker 2: and making sure that you're going to do everything you
- 1:47:14Speaker 2: possibly can to make it happen.
- 1:47:19Speaker 1: First, you got to figure out what that is. Yeah,
- 1:47:21Speaker 1: you know that's the struggle you went through. You know,
- 1:47:24Speaker 1: I can't help but listen to you and try to
- 1:47:27Speaker 1: think how that relates to my own life experience. And
- 1:47:29Speaker 1: of course, you know, I struggled for a long time
- 1:47:32Speaker 1: trying to figure out what I wanted to do. And
- 1:47:34Speaker 1: you know, I'm sitting here with you today only because
- 1:47:37Speaker 1: I had to figure out my version of the third door,
- 1:47:41Speaker 1: which was a door into a room that you know,
- 1:47:45Speaker 1: I don't know that there were too many people in.
- 1:47:48Speaker 1: You know, It's like, it's not like I'm trying to
- 1:47:50Speaker 1: break into a room where there's a bunch of people
- 1:47:52Speaker 1: already there. It's like I'm trying to find a path
- 1:47:56Speaker 1: to something that I don't even know exit, Like there's
- 1:47:59Speaker 1: no temp it for it, like learning as you go.
- 1:48:02Speaker 1: But I think I always bring it back to that
- 1:48:08Speaker 1: internal journey of like trying to really figure out what
- 1:48:14Speaker 1: it is that I'm trying to express in the most
- 1:48:16Speaker 1: honest way possible, so that before you start trying to
- 1:48:19Speaker 1: break down the third door, you want to make sure
- 1:48:22Speaker 1: it's the right third door. Yeah. Absolutely, So how do
- 1:48:26Speaker 1: you think you figured that out for yourself?
- 1:48:29Speaker 2: Well, Elliott told me this great quote once. He said,
- 1:48:32Speaker 2: sometimes going down the wrong path leads to the right one.
- 1:48:36Speaker 2: And I think that's very true. But that's only if
- 1:48:39Speaker 2: you're paying attention and you're listening. For me, when I
- 1:48:44Speaker 2: started with this book, it was never to be an author.
- 1:48:48Speaker 2: It was, you know, I wanted to find out this information,
- 1:48:51Speaker 2: share with my generation, and move on to what I
- 1:48:53Speaker 2: actually want to do with my life. For me, as
- 1:48:59Speaker 2: this journey has unraveled, I've realized that in many ways
- 1:49:05Speaker 2: it's so closely tied to what I feel my purpose is.
- 1:49:08Speaker 2: And again I didn't. It's not this overnight realization. I'll
- 1:49:14Speaker 2: tell you this story that I heard once. It's this
- 1:49:18Speaker 2: woman she's teaching in Baltimore for Teach for America in
- 1:49:21Speaker 2: this really you know, tough school, and she's teaching you know,
- 1:49:27Speaker 2: young kids, you know, eight years old, and you know,
- 1:49:31Speaker 2: it's just they're in a really tough neighborhood. So she
- 1:49:33Speaker 2: decides one day she's not going to do the math lesson.
- 1:49:36Speaker 2: She's going to, I think, you know, grab some paper
- 1:49:41Speaker 2: and some crayons and help them write and draw their
- 1:49:45Speaker 2: biggest dream in life. So she passed out the paper
- 1:49:48Speaker 2: and the kids are running and you know, coloring and
- 1:49:50Speaker 2: everyone's having a lot of fun. And then there's this
- 1:49:52Speaker 2: one kid in the back who like is frozen, and
- 1:49:56Speaker 2: she's watching him, and about halfway through he has this
- 1:49:59Speaker 2: idea starts calling a picture, and at the end of
- 1:50:03Speaker 2: the lesson, you know, she collects the papers and at
- 1:50:04Speaker 2: the end of the day she's flipping through them and
- 1:50:06Speaker 2: sees that he drew a pizza delivery man. And she
- 1:50:10Speaker 2: calls the mother that night because she was concerned, and
- 1:50:14Speaker 2: the mother wasn't surprised. The mom said, the only man
- 1:50:20Speaker 2: in his life who's not on drugs or in jail
- 1:50:23Speaker 2: is his uncle, who delivers pizza. And what that story
- 1:50:27Speaker 2: showed me is that young people will always strive for
- 1:50:33Speaker 2: the highest branch they see possible. It's our jobs as
- 1:50:38Speaker 2: society to illuminate those branches. And in many ways, when
- 1:50:43Speaker 2: I had started this book, you know, we talked about
- 1:50:45Speaker 2: how I wanted it to be, you know, very informational,
- 1:50:48Speaker 2: like you know q in DA's. And while there's still
- 1:50:52Speaker 2: a ton of practical and tactical lessons and tools in
- 1:50:55Speaker 2: the book, I've learned that you can give someone all
- 1:50:58Speaker 2: the best tools and knowledge in the world and their
- 1:50:59Speaker 2: life can still feel stuck. But if you change what
- 1:51:03Speaker 2: someone believes is possible, they'll never be the same, and
- 1:51:06Speaker 2: that's very much one of my purpose is with this book.
- 1:51:10Speaker 1: Yeah, I believe that that's a good purpose to have.
- 1:51:12Speaker 2: Thanks Matt.
- 1:51:13Speaker 1: You know, I think what's interesting about you. You know,
- 1:51:15Speaker 1: one of the things we kind of didn't even get to,
- 1:51:17Speaker 1: we glossed over is the fact that, like, you know,
- 1:51:20Speaker 1: part of your story is that at nineteen, you become
- 1:51:22Speaker 1: this venture capital. If you get hired by a VC firm,
- 1:51:24Speaker 1: you're like the world's youngest venture capitalist. It gets a
- 1:51:28Speaker 1: lot of press. There's articles about you and like fortune
- 1:51:31Speaker 1: and stuff like that. You make the Forbes like thirty
- 1:51:33Speaker 1: under thirty. My question for you is, I mean, ultimately
- 1:51:39Speaker 1: you made this choice to like not do that anymore
- 1:51:41Speaker 1: so that you could finish this book. I would imagine
- 1:51:44Speaker 1: there were a couple people who told you, that's crazy
- 1:51:48Speaker 1: that you had this burgeoning career as a successful venture capitalist,
- 1:51:53Speaker 1: Like why did you How did you make that decision
- 1:51:57Speaker 1: to walk away from that?
- 1:51:59Speaker 2: So the book is actually what led me to the
- 1:52:03Speaker 2: VC job. And when I first joined the VC firm,
- 1:52:07Speaker 2: and there are incredible people. They knew from day one
- 1:52:12Speaker 2: when I started working with them that the book was
- 1:52:14Speaker 2: my number one priority, So it wasn't really this like
- 1:52:21Speaker 2: shocker plot twist as much as them saying, you know,
- 1:52:25Speaker 2: thank you for all you've done. It feels like now
- 1:52:27Speaker 2: it's a good because it got to the point where
- 1:52:34Speaker 2: you know, my book was always my number one thing,
- 1:52:39Speaker 2: and something can be your number one taking eighty percent
- 1:52:41Speaker 2: of your time, but it sort of becomes unfair to
- 1:52:45Speaker 2: that number two. So I still love Venture and I
- 1:52:50Speaker 2: think it's fascinating, and my time with Alseolf Luis Partners
- 1:52:54Speaker 2: was incredible. But to me, it was a very obvious
- 1:53:01Speaker 2: decision of my heart is this book, my heart is
- 1:53:05Speaker 2: this mission, and Venture was this great opportunity along the way, right.
- 1:53:11Speaker 1: And what's really insane about how this is unfolding is
- 1:53:16Speaker 1: that you're going off and like giving keynotes at Nike, IBM,
- 1:53:23Speaker 1: Apple Harvard, and essentially, from what I can tell, this
- 1:53:28Speaker 1: keynote is all about like the third door, this book,
- 1:53:31Speaker 1: which is hasn't even come out yet, Like, okay, let's
- 1:53:35Speaker 1: say the book comes out, it does huge. Then you
- 1:53:37Speaker 1: go to talk to Apple, It's like, how are you like,
- 1:53:43Speaker 1: as somebody who's like, you know, been doing this for
- 1:53:47Speaker 1: a little while, I'm like, I haven't spoken it Apple
- 1:53:50Speaker 1: or IBM or your heart, like, how are you doing this?
- 1:53:53Speaker 1: What's going on?
- 1:53:55Speaker 2: How can I learn?
- 1:53:58Speaker 1: Like will you be my mentor.
- 1:54:02Speaker 2: You're way too smart for that. It's crazy because when
- 1:54:07Speaker 2: I was I think I was maybe nine. I was
- 1:54:16Speaker 2: twenty when I got my first like corporate speaking engagement.
- 1:54:20Speaker 2: It was with Nike. And you know, I had like
- 1:54:23Speaker 2: talked a little before about the book that they're all
- 1:54:25Speaker 2: free things, like a startup thing or this entrepreneur thing.
- 1:54:30Speaker 1: It's the two year promotional tour for the book, which
- 1:54:34Speaker 1: turned a.
- 1:54:34Speaker 2: Seven year promotional tour for the book. What's been very
- 1:54:39Speaker 2: fascinating to me is, you know, I started out writing
- 1:54:43Speaker 2: this book really initially just with my friends in mind.
- 1:54:46Speaker 2: You know, we're going through this life crisis. We don't
- 1:54:49Speaker 2: know what we want to do with our lives, we
- 1:54:50Speaker 2: don't know how to break through. I'm going to write
- 1:54:52Speaker 2: this for us. And I had mentioned this slightly before,
- 1:54:55Speaker 2: which is I learned that the book is less about
- 1:54:59Speaker 2: a specific age than a stage. And I learned that
- 1:55:04Speaker 2: through corporate speaking, where these big corporations would reach out
- 1:55:08Speaker 2: to me, which I you know, it wasn't like I
- 1:55:11Speaker 2: was pounding the phones for corporate gigs because I was
- 1:55:14Speaker 2: pounding the phones trying to get to Bill Gates. My
- 1:55:16Speaker 2: focus was on finishing this book. What I realized is
- 1:55:20Speaker 2: that there's tremendous value in not only stories that inspire
- 1:55:26Speaker 2: risk taking, but also someone coming in to help break
- 1:55:28Speaker 2: down the science of it. And that's what I've been
- 1:55:31Speaker 2: doing with a lot of these big corporations, which is
- 1:55:33Speaker 2: going in and really decoding the art of risk taking
- 1:55:36Speaker 2: for them, you know, breaking down the steps, also telling
- 1:55:40Speaker 2: the crazy stories along the way. And obviously I think
- 1:55:44Speaker 2: it's going to be a lot more fun when they
- 1:55:46Speaker 2: can actually hold the book, you know, starting starting now.
- 1:55:50Speaker 2: But over the past few years these keynotes have been
- 1:55:55Speaker 2: even surprising to me of how well they've gone, because
- 1:55:58Speaker 2: I didn't understand because I worked in a big corporation,
- 1:56:02Speaker 2: how hungry they are for that kind of energy and
- 1:56:06Speaker 2: that kind of insight. Because we've talked about it. Sometimes
- 1:56:10Speaker 2: it gets very you know linear there where there's a
- 1:56:14Speaker 2: lot of bureaucracy and innovation only happens with risk taking.
- 1:56:19Speaker 2: And I didn't know this at the time, but this
- 1:56:21Speaker 2: book in many ways is an entire study on risk taking.
- 1:56:27Speaker 2: You know, how Bill Gates dropped out of school and
- 1:56:29Speaker 2: started Microsoft. You know how spieover you know, snuck onto
- 1:56:33Speaker 2: the Universal lot to become the youngest direct all these
- 1:56:35Speaker 2: crazy stories in the end, well your.
- 1:56:40Speaker 1: Story, you know, right right, which is your own risk
- 1:56:43Speaker 1: taking adventure and journey to this right point.
- 1:56:46Speaker 2: Or in my mom's words, how I made her life
- 1:56:48Speaker 2: a hell for the past few years. But they're good now, right, Yeah, all.
- 1:56:53Speaker 1: Right, we got to wrap this up, but I don't
- 1:56:55Speaker 1: want to end it without I think a good place
- 1:56:58Speaker 1: to kind of land the plane is to talk talk
- 1:57:00Speaker 1: a little bit about your relationship with your dad who
- 1:57:03Speaker 1: passed away this past year. And you know, I know
- 1:57:06Speaker 1: you're somebody who's very close to your family, so I'm
- 1:57:08Speaker 1: interested in, you know how that process of letting go
- 1:57:13Speaker 1: and kind of being there when he was passing, how
- 1:57:17Speaker 1: that's informed your perspective on your career, your life, ambition,
- 1:57:24Speaker 1: what's important and what's not.
- 1:57:26Speaker 2: It was, you know, it goes without saying, the hardest
- 1:57:28Speaker 2: thing I've ever gone through my life, not only the
- 1:57:35Speaker 2: dying process, but there's something it's there's something very life
- 1:57:45Speaker 2: altering to see the person who gave you life like
- 1:57:48Speaker 2: in front of you taking his final breath, and what
- 1:57:57Speaker 2: I've learned is what matters in the end. It's weird
- 1:58:08Speaker 2: to almost like couch this into the story of what
- 1:58:11Speaker 2: we're just talking about, because I when I was starting out,
- 1:58:15Speaker 2: I think it was this like subconscious belief that at
- 1:58:17Speaker 2: the end of life, you know, if you really succeed,
- 1:58:19Speaker 2: if you do it really well, there's almost this like
- 1:58:21Speaker 2: trophy at the end, and if you do very poorly,
- 1:58:26Speaker 2: you know, you get punished. And you know, my dad
- 1:58:33Speaker 2: had paying credit cancer for fourteen months, or he probably
- 1:58:38Speaker 2: had it for longer, but from when we found out
- 1:58:40Speaker 2: of his diagnosis to when he passed, it was a
- 1:58:42Speaker 2: fourteen month period, whereas pretty much fourteen months of me
- 1:58:45Speaker 2: sitting with death every single day, you know, going with
- 1:58:48Speaker 2: my dad to the chemo, a ward, sitting down at
- 1:58:52Speaker 2: the hospice, people reading on grief and grieving. You know. Really, yeah,
- 1:58:59Speaker 2: I'm the who told my dad he had three months
- 1:59:02Speaker 2: to live. When you spend that much time with death,
- 1:59:07Speaker 2: you learn how to live and you find out what
- 1:59:13Speaker 2: matters in the end. You know, for the final about Wednesday, Thursday, Friday, Saturday,
- 1:59:19Speaker 2: sent for the final five days of my dad's life,
- 1:59:22Speaker 2: he had no access to anything that today, like if
- 1:59:27Speaker 2: he was alive, he would count as giving him pleasure.
- 1:59:29Speaker 2: You know, food, he loved food. He couldn't eat, he
- 1:59:32Speaker 2: couldn't drink, He couldn't talk. My dad would love to talk.
- 1:59:38Speaker 2: He loved to go out there. He couldn't do that.
- 1:59:40Speaker 2: He couldn't he loved to, like watch TV. He couldn't
- 1:59:42Speaker 2: open his eyes. He had no access to money, possessions,
- 1:59:45Speaker 2: literally every material pleasure was gone for those final five days.
- 1:59:51Speaker 2: And I remember the day he first slipped into his
- 1:59:58Speaker 2: coma where I was at Elliott's apartment. It was a
- 2:00:04Speaker 2: Wednesday morning, and I got a call from my dad's
- 2:00:06Speaker 2: doctor saying she had just visited him at home and
- 2:00:10Speaker 2: it looked like he had just a couple of days
- 2:00:12Speaker 2: left to live. And though it's very hard to describe
- 2:00:20Speaker 2: what that feeling is, because it's not like a cognitive moment,
- 2:00:24Speaker 2: it's not a you're not thinking of, like, all right,
- 2:00:29Speaker 2: what to do, it becomes and although you know that
- 2:00:32Speaker 2: call was coming at some point, it's one of those
- 2:00:35Speaker 2: things that once you hear and like everything changes. So
- 2:00:40Speaker 2: I called my sister who lived not too far away.
- 2:00:43Speaker 2: I like picked her up in the car. We went
- 2:00:45Speaker 2: to go visit my dad at my parents' house and
- 2:00:48Speaker 2: we get in there and I see my dad and
- 2:00:52Speaker 2: my mom and my dad's caregiver because he was on
- 2:00:54Speaker 2: hospice in the living room. But my dad, it visibly
- 2:01:03Speaker 2: did not look the same I had seen him, you know,
- 2:01:05Speaker 2: a day earlier, two days earlier, where he was moving
- 2:01:08Speaker 2: around and talking and he was very still in his skin,
- 2:01:13Speaker 2: head yellowed, and his breathing was very labored. And I
- 2:01:20Speaker 2: remember like trying to, you know, touch his hand and
- 2:01:24Speaker 2: see if he was resting, and definitely wasn't resting. And
- 2:01:29Speaker 2: I remember sitting on the counch with my sister looking
- 2:01:31Speaker 2: at my dad and you know, realizing he's slipping into
- 2:01:40Speaker 2: a coma. And a few minutes later, my dad's caregiver
- 2:01:47Speaker 2: said it was like time for him take his pain medication,
- 2:01:49Speaker 2: because with pain credit cancer was very painful. It's literally
- 2:01:53Speaker 2: like imagine like a football growing inside of your abdomen,
- 2:01:57Speaker 2: so all those nerve endings are being squeezed. So I
- 2:02:01Speaker 2: knew if he didn't take his pain medication, and he
- 2:02:05Speaker 2: had slipped into the coma very rapidly, so there wasn't
- 2:02:08Speaker 2: time to get like an IV in him or something
- 2:02:10Speaker 2: because he was at home on hospice, so he had
- 2:02:13Speaker 2: to take this pain medication so that you know, the
- 2:02:15Speaker 2: caregiver's trying to give it to him, and she's saying, David,
- 2:02:18Speaker 2: please open your mouth, and he's unresponsive, and you know,
- 2:02:25Speaker 2: she's asking over and over and over again, and I'm
- 2:02:27Speaker 2: really panicked. And then my mom stands up and she
- 2:02:32Speaker 2: like kicks off her shoes and grabs the pill in
- 2:02:34Speaker 2: her hand and like kneels down on the floor. And
- 2:02:41Speaker 2: I remember like seeing her. I'm sitting on the couch
- 2:02:44Speaker 2: and she's kneeling down and she puts her hand on
- 2:02:46Speaker 2: my dad's hand, and the second she opened her mouth
- 2:02:52Speaker 2: asking him to open his mouth, his mouth opened seamlessly.
- 2:03:02Speaker 2: She took the pill and swallowed it very easily. And
- 2:03:08Speaker 2: I remember just sobbing in that moment, not out of sadness,
- 2:03:14Speaker 2: because I wasn't solving when I saw him in the coma.
- 2:03:16Speaker 2: I was scared when I saw in the coma, but
- 2:03:17Speaker 2: in that moment, I was sobbing out of like the
- 2:03:19Speaker 2: beauty of it. And what I had learned that day
- 2:03:23Speaker 2: is that and I remember writing that down that night,
- 2:03:28Speaker 2: was that like at the end of life, when you
- 2:03:31Speaker 2: don't have, you know, access to money or possessions. All
- 2:03:39Speaker 2: you have is your breath, your heart beat, in your
- 2:03:45Speaker 2: connection to those you love. And that's, you know, probably
- 2:03:50Speaker 2: the biggest lesson my dad's ever taught me.
- 2:03:52Speaker 1: And how have you carried that into how you live
- 2:03:56Speaker 1: your life now?
- 2:03:58Speaker 2: You know, if my dad didn't pass, And this sounds weird,
- 2:04:06Speaker 2: because I am, you know, working as hard as I
- 2:04:08Speaker 2: can on this book launch because I care about it
- 2:04:10Speaker 2: so much, but I would probably be doing it and
- 2:04:13Speaker 2: being a lot more tightly wound and probably miserable because
- 2:04:19Speaker 2: what I learned is that, look, I want this, look,
- 2:04:23Speaker 2: this is this book is my dream. You know, I
- 2:04:25Speaker 2: spent seven years on it. I wanted to, you know,
- 2:04:28Speaker 2: do as best as possibly can and touch as many
- 2:04:30Speaker 2: lives as possibly can. But I also I saw the end.
- 2:04:35Speaker 2: I know what, when I'm dying, it doesn't matter if
- 2:04:39Speaker 2: I'm a best selling author, it doesn't And truthfully, it
- 2:04:43Speaker 2: doesn't even matter how many lies I've touched. While that
- 2:04:47Speaker 2: does matter to me personally, in the end, what matters
- 2:04:51Speaker 2: is if the ones you love are like sitting behind you,
- 2:04:55Speaker 2: beside you, and it's shifted the priority to the point
- 2:05:01Speaker 2: where you know, again, if my dad hadn't passed, you know,
- 2:05:07Speaker 2: Mother's Days this month and Father's Days next month. Like
- 2:05:10Speaker 2: I probably would have been, like, guys, I can I
- 2:05:11Speaker 2: got to stay at the office. It's a no brainer
- 2:05:15Speaker 2: for me to take the entire day off. Forget about
- 2:05:17Speaker 2: having a Mother's Day breakfast. It's a mother's a day,
- 2:05:19Speaker 2: and it's helped re prioritize in a very major way
- 2:05:27Speaker 2: that no no lesson from Bill Gates ever could have
- 2:05:30Speaker 2: given me.
- 2:05:31Speaker 1: Yeah. I mean, I'm just sitting here thinking, well, this
- 2:05:33Speaker 1: is the most powerful you know lesson that you've learned
- 2:05:36Speaker 1: in this seven year exploration.
- 2:05:38Speaker 2: Yeah, and it's crazy he passed away as soon as
- 2:05:42Speaker 2: the book was done, Like.
- 2:05:46Speaker 1: And he was he had his wits about him enough
- 2:05:49Speaker 1: to know what you were doing and everything.
- 2:05:51Speaker 2: Yeah.
- 2:05:52Speaker 1: Yeah, well, I think that's a good place to end at,
- 2:05:56Speaker 1: my friend.
- 2:05:57Speaker 2: Thank you man, I appreciate it.
- 2:05:58Speaker 1: Yeah, it's powerful. I'm super proud of you. You stuck
- 2:06:04Speaker 1: with it. The book is amazing. They did an incredible
- 2:06:07Speaker 1: job and I think it does have the potential to
- 2:06:10Speaker 1: impact a lot of people. So I can't wait to
- 2:06:12Speaker 1: see it out in the wild. I want to see
- 2:06:16Speaker 1: it in the airport next time, in the airport, and
- 2:06:20Speaker 1: and anything I can do to help you, man, it
- 2:06:22Speaker 1: means a lot. Yeah, much love, Alex.
- 2:06:24Speaker 2: Thank you. Cool.
- 2:06:24Speaker 1: So the Third Door you can pick it up wherever
- 2:06:28Speaker 1: you buy find books, independent booksellers, Amazon, all those good places.
- 2:06:32Speaker 1: Are you doing any talks that are open to the
- 2:06:35Speaker 1: public or book signings or any Yeah.
- 2:06:37Speaker 2: Absolutely, It's on my book website. So it's Third Door
- 2:06:40Speaker 2: book dot com th hi r D third doorbook dot com. Yeah,
- 2:06:45Speaker 2: all the tour stuff's on there.
- 2:06:46Speaker 1: Are you doing like a full tour or you're doing
- 2:06:48Speaker 1: a multi city kind of thing. You're gonna do that?
- 2:06:50Speaker 2: Yeah? Yeah, cool, it's gonna be really fun.
- 2:06:53Speaker 1: Awesome man. All right, we'll come back and we'll talk
- 2:06:56Speaker 1: some more.
- 2:06:56Speaker 2: Thank you, man, this was really really enjoyable. I appreciate that.
- 2:06:59Speaker 1: Cool beast.
- 2:07:01Speaker 2: Sample sample of a sample of