Latest / Marketing School - Digital Marketing and Online Marketing Tips
How This Ad Lost One Company a Billion Dollars | Ep. #1244
In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the share drop was very immediate. Tune in to hear our thoughts on what the real cost of this was and if it really hurt Peloton that badly!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How One Ad Lost a Company a Billion Dollars.
[00:34] A little about Peloton, what the company produces and its reputation.
[01:15] The content of the ad in question and the story behind it.
[02:12] The backlash…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.