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Don't Sell Your Soul to Social Media
Dr. Robert Forto just left the stage at Podcast Movement in New York. The session: Don't Sell Your Soul to Social Media. Michele Forto brings the talk home.
Podcasters were told to post more, clip more, and feed the algorithm. That builds a business on rented land. When an account is restricted, reach collapses, or a host deletes a library by mistake, you find out what you actually own.
Michele covers borrowed vs owned audiences, the path from show to site to offer to list to home, and three moves before your next episode: turn it into a ten-minute magnet, say one URL twice, deliver it by…
The skinny
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