The Two Roads of Thought Leadership | Niko Canner | 360

Leveraging Thought Leadership · Dec 16, 2021 · 24m

There are two popular roads that can be taken when building a consulting firm. The first is intense specialization; becoming the gold standard in a particular domain. The other is to have a more general focus, relying on a broad variety of topics that can be combined and recombined to solve many different problems. But what happens when the truth of your brand lies on both roads?

Niko Canner is the Founder of Incandescent, a firm which has many talents: it serves as a thought partner to leaders of large enterprises on strategy, organization and innovation; advises founders on the development…