Latest / Becker’s Payer Issues Podcast / Data Driven Leadership in Medicare Advantage with Jennifer L. Kowalski of Elevance Health
Transcript
- 0:02This is where health insurance leadership comes together.
- 0:05Becker's fourth annual spring payer issues roundtable brings
- 0:08together over 400
- 0:10payer and health plan executives and more than
- 0:13100 speakers to Chicago April.
- 0:16This year's event includes keynote conversations with the
- 0:19industry's top leaders and former president George w
- 0:23Bush. For the full agenda and event details,
- 0:25visit beckershospitalreview.com
- 0:27and click on the events tab in the
- 0:29upper right. We're looking forward to hosting you
- 0:31here in Chicago.
- 0:33Hello, everyone, and welcome to Becker's HealthCare podcast.
- 0:36I'm Scott King. Thrilled today to be joined
- 0:38by a very special guest, Jennifer Kowalski, vice
- 0:41president, Public Policy Institute over at Eleventh Health.
- 0:44Jennifer, thanks so much for joining us. How
- 0:46are you doing today? Good. Thanks for having
- 0:48me, Scott. Of course. You know, we have
- 0:49a lot of of big topics to to
- 0:51get to, and we're definitely very excited for
- 0:53you to be speaking with us at our
- 0:55spring payer issues roundtable in April. But, before
- 0:58we get to some of those topics I
- 0:59wanted to ask you about now, I was
- 1:00wondering if you could please tell us a
- 1:02little about your background, your career in health
- 1:04care.
- 1:05Sure. Well, as you mentioned, I'm currently the
- 1:07vice president of the Elevant Health Public Policy
- 1:10Institute, or PPI,
- 1:12where I've led a team of policy experts
- 1:14and researchers for over eleven years.
- 1:16And PPI's role is to conduct and publish
- 1:20policy relevant and data driven research that helps
- 1:22to inform health policy
- 1:24discussions.
- 1:25And prior to my career at Elevance Health,
- 1:28I spent about a dozen years in health
- 1:30care policy consulting,
- 1:32advising a range of,
- 1:34companies, health plans, pharmaceutical manufacturers, and so forth
- 1:38on health care policy and strategy.
- 1:41So
- 1:42to follow-up your your background there, Jennifer, you
- 1:44know, we always hear about how much how
- 1:46important data is to health plans. But with
- 1:48your role with all events, it it sounds
- 1:50like it's it's extra important. Is that fair
- 1:52to say? Yeah. I think that's exactly fair
- 1:54to say. You know, that that is part
- 1:56of, what my team brings to the company.
- 1:58I sometimes
- 1:59refer to us as a bit of an
- 2:01internal think tank in helping to bring,
- 2:04evidence, credible evidence to health policy conversations and
- 2:08to help shape the future of, healthcare policy.
- 2:11And the first thing I want to ask
- 2:12you
- 2:13is how do you describe the role within
- 2:16Medicare Advantage
- 2:17that it plays within
- 2:19your overall health plan strategy?
- 2:22Yeah. That's a great question, Scott. At Elevance
- 2:24Health, our affiliated health plans really serve people
- 2:26across every stage of life. So that includes
- 2:29Medicare Advantage, but it also includes Medicaid managed
- 2:32care,
- 2:33individual marketplace coverage,
- 2:35as well as employer sponsored plans.
- 2:37So you can think of Medicare Advantage as
- 2:39a critical part of that portfolio.
- 2:41It allows us to support older adults and
- 2:43people with disabilities
- 2:45with coordinated and affordable care. And so in
- 2:48that sense, Medicare Advantage plays a central role
- 2:51in how we think about lifelong health and
- 2:53whole person care.
- 2:55What do people outside
- 2:57the Medicare Advantage space
- 2:59most often misunderstand about the program?
- 3:02Yeah. I had, like, three core themes here
- 3:04with respect to Medicare Advantage.
- 3:07So one, value,
- 3:09two, access to care,
- 3:10and three, program efficiency.
- 3:13So first, with respect to value,
- 3:15today, more than half of Medicare beneficiaries
- 3:18now choose Medicare Advantage as their,
- 3:21coverage option. And I don't think that's an
- 3:23accident.
- 3:24So for sure, Medicare Advantage uses provider networks,
- 3:28but members also get an out of pocket
- 3:30maximum.
- 3:31They get integrated prescription drug coverage often at
- 3:34zero premium.
- 3:35Medicare Advantage has coordinated care, and it also
- 3:38includes extra benefits that aren't part of traditional
- 3:40Medicare.
- 3:41So through the Elevance Health Public Policy Institute,
- 3:44we've studied these supplemental benefits. So things like
- 3:47vision,
- 3:48dental, transportation
- 3:49assistance,
- 3:51healthy grocery benefits.
- 3:53And our research shows
- 3:54that use of these benefits by our members
- 3:57correlates with better health outcomes
- 3:59as well as more appropriate health care utilization.
- 4:02And so this is also particularly true for
- 4:04people with chronic conditions
- 4:05like diabetes.
- 4:07So then second, access, I think is also
- 4:09often misunderstood.
- 4:11I think critics will point to networks as
- 4:13a limitation of Medicare Advantage,
- 4:15but some of our upcoming research
- 4:17finds that after controlling four key factors,
- 4:20Medicare Advantage members actually experienced shorter wait times
- 4:23to see neurologists
- 4:25compared to traditional Medicare beneficiaries
- 4:28that had Medigap coverage.
- 4:30Lastly,
- 4:31program wide efficiency.
- 4:33PPI research found that as Medicare Advantage penetration
- 4:37grows in a market, total Medicare spending growth
- 4:40slows.
- 4:41And this is due in part to spillover
- 4:43effects. So this means that, the incentives for
- 4:46delivering high value care in Medicare Advantage
- 4:48appear to influence how providers treat all of
- 4:50their Medicare patients.
- 4:52And, likewise, we've also sponsored independent analysis that
- 4:55shows Medicare Advantage is more effective
- 4:58at curbing fraud, waste, and abuse than fee
- 5:00for service Medicare.
- 5:02So it sounds like the program is a
- 5:04lot more accommodating than some people might think.
- 5:06Is that right? I think that's right. Yeah.
- 5:08And I think it brings more value to
- 5:10to members and to the Medicare program writ
- 5:12large than people might realize.
- 5:14The next thing I want to ask you,
- 5:16Jennifer, is how are priority shifting
- 5:19for health plans as the Medicare Advantage population
- 5:22continues to grow?
- 5:24Yeah. If any enrollment has grown,
- 5:26I think one of the most notable trends
- 5:28has been the increasing enrollment
- 5:30among individuals who are dually eligible for Medicare
- 5:33and Medicaid.
- 5:34And if you're not familiar, these individuals often
- 5:37have more complex healthcare needs. They tend to
- 5:40have higher rates of chronic conditions,
- 5:42and they also have to navigate these two
- 5:44separate benefit programs. And I think that complexity
- 5:47can create some real challenges.
- 5:49And so as a result, both states and
- 5:52CMS, the Center for Medicare and Medicaid Services,
- 5:56as well as health plans themselves,
- 5:58are increasingly focused on better integrating these benefits
- 6:01for, dual eligible individuals.
- 6:04One key vehicle for that integration
- 6:06is known as Medicare Advantage Dual Eligible Special
- 6:09Needs Plans or more simply DSNPs.
- 6:12And DSNPs are plans that are designed
- 6:14specifically to meet the medical and social needs
- 6:17of people who are dually eligible.
- 6:19And so these plans emphasize coordinated care,
- 6:22they simplify navigation,
- 6:24and they take a whole person approach to
- 6:26care. And they can vary somewhat in their
- 6:29degree of integration. So the most fully integrated
- 6:31plans will also include long term services and
- 6:34supports.
- 6:35And upcoming research from the PPI
- 6:38focuses on really measuring and demonstrating
- 6:40the value of increasing integration of those benefits
- 6:43and for the members, of course, but also
- 6:45for the programs,
- 6:46writ large.
- 6:48I was just curious. What were some of
- 6:49the challenges you referred to in trying to
- 6:52then walk that line and keep the balance?
- 6:55Oh, yeah. I think, you know, for dual
- 6:57eligible members,
- 6:59I think what some of the challenges are
- 7:01that there's a set of benefits and a
- 7:04set of, providers
- 7:06that take Medicare coverage. And then there may
- 7:08be a whole separate set of rules with
- 7:10different benefits, different provider networks in the Medicaid
- 7:13program. And so absent,
- 7:15a plan or a care coordinator
- 7:19to help manage that those two separate programs,
- 7:22it can be challenging for an individual to
- 7:24navigate on their own, particularly if that individual
- 7:27also, you know, needs a lot of
- 7:30health care services or is,
- 7:32you know, has a chronic condition of some
- 7:34sort.
- 7:35Yeah. I could definitely say that it could
- 7:37be, difficult for someone to navigate on their
- 7:39own.
- 7:40Where do you see the biggest opportunities for
- 7:42health plans
- 7:43to better serve Medicare Advantage members?
- 7:47Yeah. So I frame the opportunities
- 7:49in Medicare Advantage around two themes,
- 7:51affordability
- 7:52and ease of navigation.
- 7:54So first, with respect to affordability,
- 7:57one example here is that health plans can
- 7:59help guide members to lower cost sites of
- 8:02care that have comparable quality when it's clinically
- 8:05appropriate for that member. So for example,
- 8:08recent research that we conducted found that non
- 8:12oncology infusion therapies
- 8:14that are delivered in physician offices,
- 8:16ambulatory infusion centers, or even at home were
- 8:20associated with lower costs, but similar or better
- 8:23outcomes when compared to hospital outpatient departments.
- 8:26And now this study focused on commercial members,
- 8:29but I think the lessons are still relevant
- 8:31for Medicare Advantage.
- 8:33And then second is navigation.
- 8:35We can do more to make the health
- 8:36care system easier to use, and there's lots
- 8:39of examples of this. We could, provide clear
- 8:42information on out of pocket costs and quality
- 8:44with digital tools.
- 8:46We can help members choose providers.
- 8:48We can support preventive care,
- 8:50with simple reminders, such as about flu shots
- 8:53or cancer screenings.
- 8:54And then to bring it back to supplemental
- 8:56benefits, I think they're an opportunity here as
- 8:58well. So benefits like dental coverage,
- 9:01healthy grocery allowances,
- 9:03and things like transportation assistance all help address
- 9:06the full range of factors that influence access
- 9:09to care along with health and well-being.
- 9:12And what does success in Medicare Advantage look
- 9:15like
- 9:16from, a leadership perspective? Obviously, this you know,
- 9:19to to structure these programs the right way
- 9:22and and for them to be as accommodating
- 9:24as they are takes a a big amount
- 9:26of of the right kind of leadership. Right?
- 9:29Absolutely.
- 9:30And from my perspective and, you know, from
- 9:32my role at Elevance Health, success in Medicare
- 9:35Advantage really means leading with that credible data
- 9:37driven evidence that will ultimately support our members
- 9:40and living healthier lives.
- 9:42And so that can include producing rigorous research
- 9:45that informs our engagement with policymakers and regulators
- 9:48and other stakeholders
- 9:50as they're shaping the future of the MA
- 9:52program.
- 9:53It also means using the evidence that we
- 9:55produce internally.
- 9:56So whether that's to inform strategy, or to
- 9:59help identify opportunities
- 10:00to improve care for our members.
- 10:03But ultimately, we really wanna use PPI's research
- 10:06to shape thoughtful public policy
- 10:08that supports innovation in Medicare Advantage, that promotes
- 10:11sustainability for the program, and that creates value
- 10:14for the Medicare Advantage members that we serve,
- 10:17and, of course, for the Medicare program over
- 10:19the long term.
- 10:21And, Jennifer, when you look back at your
- 10:22career and, you know, specifically with the things
- 10:24you're you're working on now, how do you
- 10:26think you've evolved as a leader?
- 10:28You know, I think over the last, you
- 10:30know, twenty five years or so of my
- 10:32career, I've certainly gone from being in the
- 10:34weeds and really knowing all of the details
- 10:38of policies and programs
- 10:40to taking a much, you know, kind of
- 10:42higher level strategic look at how it all
- 10:44fits together and how I can support the
- 10:47members of my team
- 10:49in really, you know, shining and being experts
- 10:52in their own right and, you know, having
- 10:54the opportunity to grow and learn as well.
- 10:56Yeah. So there's there's a lot of strategy
- 10:58in involved
- 11:00in this this program, obviously. Right?
- 11:03Exactly.
- 11:04Exactly. And from an MA perspective,
- 11:07I sort of started my career in consulting
- 11:09around the time that the Medicare modernization act
- 11:12created Medicare Advantage as we know it today.
- 11:16And so I I feel like the the
- 11:18program has grown alongside my career and evolved
- 11:21alongside my career, which has been kind of
- 11:22fun. Yeah. Definitely some some big parallels there.
- 11:25And, Jennifer, thanks so much for for joining
- 11:27the podcast for a great conversation. Like I
- 11:29said, really looking forward to speaking with us
- 11:30in April and and looking forward to work
- 11:32with you again soon. Thanks, Scott. I'm looking
- 11:34forward to it as well. I appreciate the
- 11:36conversation today.