New Year Special: Trend Korea 2026
Let’s get a sneak peek at Korea’s consumption trends for 2026 through some key keywords with Dr. Suh YouHyun, a co-author of the current Korean bestseller『Trend Korea 2026』, and a researcher at the Trend Korea 'Consumer Trend Analysis Center'.
We plan to look into what direction consumption and daily life are moving in Korean society in 2026, and what people are choosing and where they are trying to reset their standards in the age of AI.
The skinny
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