Why the Music Industry Is Broken (It’s Not the Artists' Fault) | Jesse Boykins III
Labels used to have a marketing plan for their artists. Now the marketing plan is the artist: post about the album five times a day for six months, then post the presale link again.
Jesse Boykins III writes the songs, then directs the worlds they live in. Five albums of his own, a Grammy nomination for co-writing Steve Lacy's "Playground", an executive producer credit on Jessie J's album, and he's been working with Steve Lacy since Steve was 15.
In this conversation I break down with Jesse why big artists can't sell tickets anymore and why it's not their fault, what artist development…
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