SBP 118: Driving Modern Luxury: Inside JLR’s House of Brands Strategy. With Charlotte Blank.

Sleeping Barber - A Marketing Podcast · Apr 24, 2025 · 1h 6m

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In this episode of The Sleeping Barber, Charlotte Blank, US CMO of Jaguar Land Rover, shares how the brand balances heritage with modern luxury. She explores the power of creative advertising, the role of psychological research in understanding consumers, and how marketing science supports strategic decisions. The conversation also dives into the Jaguar rebrand, the success of the Range Rover Sport campaign with Theo James, and the need for evidence-based, data-driven marketing to justify spend and deliver a seamless customer experience.

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Our Guest

Charlotte…