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Transcript

It’s Live! How Fitness Lab Works (My New Coaching App for Fat Loss Over 40) · Wits & Weights | Strength & Fat Loss Over 40

• 0:00
  Philip Pape: Hey Wits and Waits family.
• 0:01
  Philip Pape: Today is the big day.
• 0:03
  Philip Pape: This is a bonus episode to announce that Fitness Lab is live as of this morning.
• 0:08
  Philip Pape: I'm going to walk you through exactly how it works, what you'll be doing every day, and how to get it with Black Friday pricing now through Black Friday.
• 0:16
  Philip Pape: Now, in my opinion, this app could replace everything else you're using: food loggers, workout apps, anything like that.
• 0:24
  Philip Pape: But I would encourage you to use it alongside those initially to compare them and just give an honest assessment in the app of your feedback because I'm the guy that's working with developers who's going to take all this and continue to make it better and better and better.
• 0:37
  Philip Pape: And if you guys are like, where the heck is this feature?
• 0:40
  Philip Pape: Why isn't it in there?
• 0:41
  Philip Pape: I guarantee you there's a good chance we're going to be able to get it in there and in pretty short order.
• 0:45
  Philip Pape: So, Fitness Lab, it's my new app.
• 0:48
  Philip Pape: It does all of the things that you think fitness apps do now do, but very differently and all in one app.
• 0:56
  Philip Pape: It tracks your patterns.
• 0:57
  Philip Pape: It's not just numbers.
• 0:59
  Philip Pape: It tracks patterns.
• 0:59
  Philip Pape: It does have a lot of numbers, but it tracks your patterns as a human being.
• 1:04
  Philip Pape: It uses conversational feedback.
• 1:06
  Philip Pape: It adapts to you every day, every night.
• 1:09
  Philip Pape: It creates all of your activities for the next day based on what you've been doing, how you're recovering, the conversations you've had and your data, including Apple Health.
• 1:18
  Philip Pape: There's a lot of data that gets sucked in automatically if you want it to do that way.
• 1:22
  Philip Pape: And like I just mentioned, you can keep using MacroFactor, Boostcamp, whatever if you want.
• 1:28
  Philip Pape: This can work well alongside them, or you can use this as your complete system.
• 1:32
  Philip Pape: Give it a shot.
• 1:33
  Philip Pape: And if it doesn't quite work for as a complete system, we want to get it there.
• 1:38
  Philip Pape: So if you're an early adopter, you're going to have a say in that.
• 1:41
  Philip Pape: And no matter what, you're going to get a coaching layer that, in my opinion, has been missing from fitness apps all this time.
• 1:47
  Philip Pape: It's what yesterday's episode was about.
• 1:50
  Philip Pape: But today I want to tell you exactly how the app works.
• 1:52
  Philip Pape: This is literally a shill for my app.
• 1:55
  Philip Pape: This is kind of a pitch.
• 1:56
  Philip Pape: However, it's going to explain everything because I like you to know what you're getting into before you even consider spending a dime because maybe it's not right for you.
• 2:04
  Philip Pape: All right.
• 2:04
  Philip Pape: So what happens immediately when you go to the link witsandweights.com/slash app?
• 2:09
  Philip Pape: Well, you're going to see a nice pretty marketing website that kind of runs you through a lot of these details and it looks nice.
• 2:15
  Philip Pape: And I have some videos and all that fun stuff.
• 2:17
  Philip Pape: But then you're going to go in to the next step and you'll go through onboarding.
• 2:21
  Philip Pape: Now, the cool thing is I designed it so you can onboard before paying for the app so that it can give you a plan first.
• 2:29
  Philip Pape: And by plan, I mean literally a detailed three, four, five, six month plan to get you from where you are today to what you say your goal is.
• 2:39
  Philip Pape: And by the way, the goals aren't just a fixed list, it is interpretive.
• 2:43
  Philip Pape: So you can tell it, hey, I want to have a wedding and I want to have a six-pack.
• 2:48
  Philip Pape: You know, like you can be that specific and it's going to design it for that.
• 2:51
  Philip Pape: So you go through the onboarding and it's going to ask things like, hey, what's your main goal?
• 2:56
  Philip Pape: Where are you with strength training?
• 2:57
  Philip Pape: What's your experience with that?
• 2:59
  Philip Pape: Where are you with nutrition?
• 3:00
  Philip Pape: What struggles are you facing?
• 3:01
  Philip Pape: It doesn't take long.
• 3:02
  Philip Pape: It takes like three minutes.
• 3:03
  Philip Pape: Okay.
• 3:04
  Philip Pape: They're very quick questions, a lot of multiple choice things like that.
• 3:07
  Philip Pape: It's going to ask you about your equipment, full gym, home gym, you know, no equipment.
• 3:11
  Philip Pape: What do you have?
• 3:12
  Philip Pape: What your training schedule is, whether you want the app to create your program, or if you're following your own.
• 3:19
  Philip Pape: It's even going to ask, are you tracking your food somewhere else, or do you want to use this app fully for that?
• 3:25
  Philip Pape: It also asks, like I said, what success looks like for you, right?
• 3:30
  Philip Pape: And that's whatever you want to say.
• 3:32
  Philip Pape: It uses all of that to customize the activities that are to come, but initially it gives you a plan.
• 3:38
  Philip Pape: And then you're like, okay, is this worth it for me?
• 3:41
  Philip Pape: And then you feel feel free to buy the app.
• 3:43
  Philip Pape: Then what happens?
• 3:45
  Philip Pape: Okay, well, the first day or two, it's going to help you get acquainted with the app.
• 3:50
  Philip Pape: It's going to try to gather some other info based on what you said.
• 3:53
  Philip Pape: Uh, maybe on hormones, if you said you have hormonal symptoms or taking HRT, which is part of the onboarding process.
• 4:00
  Philip Pape: Yep, we're over 40, so hormones are important.
• 4:02
  Philip Pape: It's going to, you know, ask some other, some other qualifying questions that drill down one level further so it can better personalize for you.
• 4:10
  Philip Pape: And it's going to teach you a few things here and there, and you get to explore the app on day one.
• 4:13
  Philip Pape: The goal is that every day, it only takes a few minutes of your day to use the app.
• 4:17
  Philip Pape: Obviously, it'll take you time to do activities and things outside the app, like get your steps in or workout or whatever.
• 4:24
  Philip Pape: But the app itself is super low stress and easy to use.
• 4:27
  Philip Pape: So every day there's gonna be some things that happen every day and some things that get personalized based on the specific day, like are you training or is there something you're working on for your routine?
• 4:38
  Philip Pape: And every day you start your morning by logging a few things.
• 4:40
  Philip Pape: You're gonna log your weight.
• 4:41
  Philip Pape: If you use Apple Health, you can integrate to Apple Health.
• 4:44
  Philip Pape: This is this is a brand new feature right on day one.
• 4:47
  Philip Pape: And I'm sure we're gonna keep improving it.
• 4:49
  Philip Pape: Right now, it can pull in sleep metrics, it can pull in weight, it can pull in, let me think here, resting heart rate, and a few others.
• 4:57
  Philip Pape: It can pull in more than I'm using because I don't need to use it all for you.
• 5:00
  Philip Pape: Uh, it can pull in your step count, et cetera.
• 5:02
  Philip Pape: And of course, if you see any bugs, you're gonna be able to report this and we're gonna get them fixed.
• 5:06
  Philip Pape: But it you you log your weight, you log your energy levels, and there's basically things that it asks you about every day just to see how things are going.
• 5:13
  Philip Pape: Just takes like 10 seconds.
• 5:15
  Philip Pape: Every day you get a coaching briefing.
• 5:17
  Philip Pape: Now, this is like the hero feature.
• 5:19
  Philip Pape: This is the kind of like a human coach amazing stuff that happens in the app.
• 5:25
  Philip Pape: Every morning, the app is gonna generate a personalized lesson based on my content and based on your data.
• 5:31
  Philip Pape: So if your protein's been low, you're gonna get protein strategies.
• 5:34
  Philip Pape: If your sleep's been terrible, you get recovery tactics.
• 5:36
  Philip Pape: If your workouts have been feeling hard, maybe you get a programming adjustment, right?
• 5:40
  Philip Pape: It could be any of those things.
• 5:42
  Philip Pape: So it's not generic, it's not blog articles, it's not PDFs, it's actually a dynamically generated briefing based on what you need right now.
• 5:52
  Philip Pape: And they rotate between all the things that are necessary: nutrition, training, mindset habits, all of it.
• 5:56
  Philip Pape: They don't repeat, they're always contextually relevant to where you are in your journey.
• 6:00
  Philip Pape: And then often they include little pop quizzes or reflection questions to make sure you don't just passively read, but you're thinking about it and confirming that you understand it, right?
• 6:09
  Philip Pape: So that might take a minute or two.
• 6:11
  Philip Pape: Then there every day that you is a training day for you, the train the app is gonna go in one of two directions.
• 6:18
  Philip Pape: Either it's gonna generate a program for you because you said you wanted it to, and it is a periodized training program based on strength training and hypertrophy principles.
• 6:29
  Philip Pape: I have spent so much time training it to follow the right principles here.
• 6:34
  Philip Pape: It is not like YouTube workouts, okay?
• 6:36
  Philip Pape: It is good, solid strength training principles.
• 6:39
  Philip Pape: There are gonna be demo videos pulled in from YouTube.
• 6:42
  Philip Pape: It's gonna walk you through the warm-up as well for the lift, and it's gonna suggest what you should do this week based on what you did last week.
• 6:50
  Philip Pape: And so instead of just logging, you know, weight and sets reps, it's gonna ask you more conversational type questions about how hard it feels.
• 6:57
  Philip Pape: Did you add weight or reps, any discomfort, issues, things like that, and then interpret your feedback and adjust workouts.
• 7:04
  Philip Pape: It also has a form check.
• 7:07
  Philip Pape: A form check.
• 7:08
  Philip Pape: So you can upload a video of a lift, and yes, it will analyze it and it does it pretty damn well.
• 7:14
  Philip Pape: Let me tell you.
• 7:15
  Philip Pape: It will analyze the things you're doing well, it'll analyze your range of motion, your grip, your how how well you're pulling or your length and you know, the length and position, all the things that we really care about.
• 7:25
  Philip Pape: It's it's incredible.
• 7:27
  Philip Pape: Let me just tell you so, just for form checks alone, like having a personal trainer, using AI, which has come to this point where it can do that, you're gonna get that.
• 7:35
  Philip Pape: Okay.
• 7:36
  Philip Pape: And and it just interprets all that data and then it adjusts your future workouts accordingly.
• 7:40
  Philip Pape: It doesn't totally give you new exercises necessarily, it depends, but it's gonna say next time, okay, your squat, you said it was a grinder.
• 7:47
  Philip Pape: Here's what I want you to do this time.
• 7:49
  Philip Pape: Remember what you said last time.
• 7:51
  Philip Pape: And by the way, you did a form check, so I'm gonna remind you to get deep this time with your squat or whatever.
• 7:57
  Philip Pape: Right?
• 7:57
  Philip Pape: And so it's gonna, it's gonna help you with progressive overload.
• 8:01
  Philip Pape: That's the that's the more important part, not just the numbers, it's it's the recovery, it's your joints, it's a progressive overload.
• 8:07
  Philip Pape: Now, the second option for training is use your own program.
• 8:10
  Philip Pape: If you said in onboarding, I'm just I have a trainer or I'm running my own thing.
• 8:14
  Philip Pape: For all of you advanced lifters out there, many of you listen to the show, you might be running these on your own.
• 8:19
  Philip Pape: That's cool.
• 8:19
  Philip Pape: Well, what you can do is reflect on that in the app.
• 8:22
  Philip Pape: So it's a very simplified conversational version.
• 8:25
  Philip Pape: Hey, what did you lift today?
• 8:26
  Philip Pape: Any PRs?
• 8:27
  Philip Pape: How did it feel?
• 8:28
  Philip Pape: Do you want a form check?
• 8:29
  Philip Pape: Stuff like that.
• 8:30
  Philip Pape: So it complements what you're doing.
• 8:32
  Philip Pape: And by the way, you could skip any of these activities.
• 8:34
  Philip Pape: You could even tell the app, hey, I don't want you to give any more, give me any more workout activities.
• 8:39
  Philip Pape: And guess what?
• 8:40
  Philip Pape: It will listen to you and it'll stop creating those activities.
• 8:43
  Philip Pape: Or if you're on a non-training day and you need a training activity, it can add it for you in the moment.
• 8:48
  Philip Pape: It can create that activity for you.
• 8:49
  Philip Pape: It's incredible.
• 8:50
  Philip Pape: All right, so this is what I mean by adaptive conversational style coaching.
• 8:55
  Philip Pape: So that's training.
• 8:56
  Philip Pape: Now, let's talk about food because this can be super controversial.
• 8:59
  Philip Pape: This is where it gets really different from traditional tracking.
• 9:02
  Philip Pape: So, as I went through this design, I went back over the last five, six years of content out in the world and I re-reviewed macros, intuitive eating, tracking.
• 9:13
  Philip Pape: You know, what does the evidence say and what are people doing out there?
• 9:16
  Philip Pape: And there was an interesting series by Eric Helm's team through DMJ.
• 9:20
  Philip Pape: This is way back in 2019, before I even got into this stuff, that was talking about how do we transition away from tracking.
• 9:26
  Philip Pape: Now, they were talking about people who have tracked in some way to begin with, and they've trained themselves, and now they want to track less, but still have the intention and awareness.
• 9:35
  Philip Pape: You guys have probably heard me talk on the show about macros and calories and micros.
• 9:41
  Philip Pape: I'm gonna do a whole episode that digs into a framework for breaking each of the aspects of food up and prioritizing it in a way that's more natural and will help you be more successful.
• 9:54
  Philip Pape: And I kind of went through this on yesterday's episode a little bit, but essentially what I've what I've come to the conclusion at when as does as I design this app is that if AI is powerful enough to analyze everything in your food and has access to all of your other patterns and data, then it can intelligently infer where you need help in such a powerful way that it's like having a human coach walk with you.
• 10:21
  Philip Pape: I joked, I joked that like when Will Smith gets ready for a movie and he has his nutritionist there on standby.
• 10:26
  Philip Pape: It's like that.
• 10:27
  Philip Pape: Okay.
• 10:28
  Philip Pape: You're going to upload just one meal photo a day.
• 10:31
  Philip Pape: Now, people may use this and say, I hate this.
• 10:34
  Philip Pape: I actually want to log everything in the app.
• 10:36
  Philip Pape: I'm not ruling out the possibility that we can make that a pot make that partly how it works or an option for how it works.
• 10:43
  Philip Pape: Like in the future, you say, Hey, I want to track everything, I want to do this this newfangled meal pattern analysis instead, or I don't want to track food at all, right?
• 10:51
  Philip Pape: I mean, you got to track something, of course.
• 10:52
  Philip Pape: But the way it's gonna work on day one is one meal photo and it's gonna ask you a bunch of prompts that are contextual.
• 10:59
  Philip Pape: Like it might say, is this typical for you?
• 11:00
  Philip Pape: Yes, no.
• 11:01
  Philip Pape: How did you feel before?
• 11:03
  Philip Pape: How did you feel after?
• 11:04
  Philip Pape: What was your hunger level?
• 11:05
  Philip Pape: Now it's not gonna ask you 20 questions, it's gonna ask you like two or three, but every day it's gonna rotate through different questions.
• 11:10
  Philip Pape: And what by rotate I mean it's gonna dynamically generate them as it sees what your patterns and struggles are.
• 11:16
  Philip Pape: Maybe it is just protein, maybe it's the diversity of foods on your plate, maybe it's whole versus processed foods, right?
• 11:22
  Philip Pape: It is gonna be able to estimate calories and macros from those meals, but since you're not logging every meal, it's not gonna estimate your total calories for the day.
• 11:29
  Philip Pape: But that's okay.
• 11:31
  Philip Pape: Okay, I've gone through this a lot of testing.
• 11:33
  Philip Pape: And what ends up happening is the app is gonna help you improve your self-efficacy when it comes to choosing foods and putting together meals.
• 11:43
  Philip Pape: And at the end of the day, if you can construct meals that are full of nutrients, that have the right macros, and are a satiating level of quantity because you're eating mostly whole foods, then the actual quantities of those things are quote unquote easy to scale.
• 11:57
  Philip Pape: And the app is gonna help you do that because let's say three weeks in, four weeks in, you're supposed to be in a fat loss phase and you're not losing as fat fat as fast as you'd like.
• 12:06
  Philip Pape: Guess what?
• 12:07
  Philip Pape: That is data the app's gonna use to say, you know what?
• 12:09
  Philip Pape: I'm inferring that you are in a hundred calorie a day deficit, but you really want to be in a 500-calorie day deficit.
• 12:16
  Philip Pape: What we need to do is scale down certain foods.
• 12:19
  Philip Pape: Here, here, here are some strategies to do that.
• 12:21
  Philip Pape: So, in relative terms, your data is still gonna help the app give you highly precise suggestions that are going to help you hit your calories and macros anyway.
• 12:31
  Philip Pape: Okay, I look, this is the controversial part about it.
• 12:34
  Philip Pape: I might get some flack on this.
• 12:36
  Philip Pape: Those of you who are picking up what I'm putting down and understand that this is a completely innovative new way to do things will understand what I mean.
• 12:46
  Philip Pape: Okay, because it's not about starting with targets and blindly hitting them.
• 12:52
  Philip Pape: It's about building awareness of your eating patterns, getting the feedback to improve them and going up from nutrients to macros to calories in a more natural way, where now you actually enjoy what you're eating.
• 13:05
  Philip Pape: It's flexible, it's satiating, and now you can scale the right direction for what your goal is.
• 13:12
  Philip Pape: Now, if you are already tracking food in, say, macro factor, just keep doing that initially.
• 13:18
  Philip Pape: I think this will complement it really well.
• 13:20
  Philip Pape: And you can kind of feed data into it and say, you know what, I'm using macrofactor.
• 13:23
  Philip Pape: Here's some data from there, like here's my expenditure, here's maybe a screenshot of my food log, and it's gonna help you with that as well.
• 13:31
  Philip Pape: So there's a lot of different ways to do this.
• 13:33
  Philip Pape: It's super flexible.
• 13:34
  Philip Pape: All right.
• 13:34
  Philip Pape: And then the other thing that absolutely occurs every day, in addition to flexible activities that come in and out, is evening biofeedback.
• 13:43
  Philip Pape: Now, I used to do this with clients when I first started coaching.
• 13:46
  Philip Pape: I would actually ask them every day, and then I realized it was a lot of work for both of us, and I switched it to once a week for their check-ins, but they were still getting a check-in with me, so it was okay to do that.
• 13:55
  Philip Pape: In the app, I made it super simple.
• 13:58
  Philip Pape: It's gonna take like a minute, and you're gonna rate your biofeedback metrics.
• 14:02
  Philip Pape: Now, any of these activities can be skipped, or you can do part of the activity.
• 14:06
  Philip Pape: It's not gonna penalize you, it's gonna analyze data, even if it's partial data, and it will remind you the next day, hey, we haven't been doing biofeedback, let's at least do it today.
• 14:15
  Philip Pape: Or if you're like, hey, I don't ever want to do this again, it'll say, all right, but we won't have as much context to blah, blah, blah.
• 14:21
  Philip Pape: In other words, it's super adaptive.
• 14:22
  Philip Pape: Okay.
• 14:23
  Philip Pape: But at the beginning, it's gonna help you analyze your sleep, your energy, your hunger, your digestion, recovery, stress, confidence, and your libido.
• 14:30
  Philip Pape: And again, you don't have to answer all those if you don't want.
• 14:33
  Philip Pape: If you have Apple Health, it's gonna start importing sleep metrics.
• 14:36
  Philip Pape: We're gonna improve that over time.
• 14:38
  Philip Pape: Your sleep score, your sleep stages, all of that.
• 14:40
  Philip Pape: But you can rate these things manually.
• 14:42
  Philip Pape: There's open prompts and reflection.
• 14:44
  Philip Pape: And at the end of the day, this is really powerful data.
• 14:47
  Philip Pape: So it knows every day whether you should be pushed a little bit harder the next day or back off or should change something or how this is affecting your metabolism and your fat loss.
• 14:57
  Philip Pape: It's gonna help you spot patterns that you're not seeing.
• 14:59
  Philip Pape: And to me, that's really powerful data for those of us that are over 40, right?
• 15:04
  Philip Pape: It is not just about energy balance.
• 15:05
  Philip Pape: We know that.
• 15:06
  Philip Pape: It's not just about energy balance, it's all the things upstream of that.
• 15:09
  Philip Pape: You recover, your energy, how your body responds.
• 15:12
  Philip Pape: All right, so that's the daily.
• 15:14
  Philip Pape: You will randomly see other activities like a podcast episode, uh, maybe things that it the app thinks you need based on your chats with it.
• 15:22
  Philip Pape: But then every week on Sunday, there's a little bit of a deeper check-in.
• 15:26
  Philip Pape: This is kind of like I do with clients.
• 15:28
  Philip Pape: You're gonna log body measurements and photos optionally, again, you don't have to, but it's able to analyze those over time to see how your body is changing and talk about your muscle development, your symmetry, your fat loss, maybe belly fat if you're concerned, all of those things, and you're not having to share it with a human.
• 15:42
  Philip Pape: So it's it's private from that perspective.
• 15:45
  Philip Pape: And there's a kind of some journal prompts or reflection that you're gonna do on Sunday.
• 15:49
  Philip Pape: And by the way, these are separate activities.
• 15:51
  Philip Pape: Again, you can skip them, you could do partial activities.
• 15:54
  Philip Pape: I've designed it where even parts of activities can be then submitted and analyzed.
• 15:59
  Philip Pape: And and the app will then give you insights on that.
• 16:02
  Philip Pape: Okay, it's not just gonna receive the data.
• 16:04
  Philip Pape: It's gonna say, oh, thanks for sharing that.
• 16:06
  Philip Pape: Looks like this is what's happening.
• 16:07
  Philip Pape: We're gonna make sure neck tomorrow's activities match what you need right now.
• 16:11
  Philip Pape: Right?
• 16:12
  Philip Pape: And again, because it's not tracking all your calories, it's not gonna say, hey, here's your TDE or your expenditure.
• 16:17
  Philip Pape: It's gonna say, hey, your weight's been trending down about half a pound a week, which means you're in a 500 calorie or you know, 250 calorie deficit.
• 16:25
  Philip Pape: And where is that relative to where we want to be?
• 16:28
  Philip Pape: If it's off, we can change things to get you closer to that, which is what you would do anyway if you're tracking calories and macros.
• 16:35
  Philip Pape: All right.
• 16:36
  Philip Pape: And then it gives you guidance for the next week.
• 16:38
  Philip Pape: Again, every day it creates new activities.
• 16:39
  Philip Pape: It's awesome.
• 16:40
  Philip Pape: Okay, it's personalized, it's actionable based on your data.
• 16:44
  Philip Pape: It doesn't judge, it has kind of my voice in there.
• 16:47
  Philip Pape: And if you don't like my voice, then you might not like the app.
• 16:49
  Philip Pape: But if you like a little bit of, I'll say empathy, understanding, nerdiness, you know, quirkiness.
• 16:54
  Philip Pape: That's why I tried to build that in there.
• 16:57
  Philip Pape: All right, here's the last piece of the app, which is awesome.
• 17:00
  Philip Pape: And I say last piece, there's actually other tabs in the app, like your progress tab and your plan tab.
• 17:05
  Philip Pape: You can go review your plan and where you are at any given time.
• 17:08
  Philip Pape: And the plan evolves, by the way, as you go.
• 17:10
  Philip Pape: But the last tab is the coach tab and it's a chat.
• 17:15
  Philip Pape: And it's far more powerful than going to ChatGPT because it's trained on all of this stuff and it's linked to all of your data.
• 17:23
  Philip Pape: And you can ask it any question you want.
• 17:25
  Philip Pape: And I encourage you to do that because I want to hear the stories from the early users of what it's giving you.
• 17:31
  Philip Pape: I want you to post it online because I've already used it myself and I'm blown away.
• 17:35
  Philip Pape: I think I mentioned this yesterday.
• 17:37
  Philip Pape: I asked it to create an activity so I can do a form check.
• 17:40
  Philip Pape: Then I did a form check, and then it gave me really good feedback to improve my form.
• 17:44
  Philip Pape: But it can do it, it can do things like that.
• 17:46
  Philip Pape: If you tell it, hey, I told you I was working with a trainer, but I'm not anymore.
• 17:49
  Philip Pape: I need a program.
• 17:50
  Philip Pape: It'll say, all right, starting tomorrow, we're gonna put together your program.
• 17:52
  Philip Pape: Tell me when you want to work out and what your work, what's your equipment is.
• 17:55
  Philip Pape: But you could ask it simple little questions like, you know, why is my weight changing?
• 17:59
  Philip Pape: How do I handle a work dinner coming up when I can't track?
• 18:02
  Philip Pape: I'm going on vacation.
• 18:03
  Philip Pape: What do I do?
• 18:04
  Philip Pape: It's trained on my entire coaching philosophy, as I've mentioned several times.
• 18:08
  Philip Pape: All the podcast episodes, all my client work, anonymized intake assessments.
• 18:13
  Philip Pape: We've got hundreds of that from real clients who care about the thing you do, which is body recomposition, right?
• 18:19
  Philip Pape: And then it'll answer based on all that and your data.
• 18:22
  Philip Pape: Okay, so that's how it works.
• 18:25
  Philip Pape: The the briefings, conversational workouts, meal anal pattern analysis, hunger analysis, biofeedback, check-ins, real-time AI coaching.
• 18:34
  Philip Pape: It all adapts to you, it adapts to everything.
• 18:36
  Philip Pape: But here is what actually, if you didn't think that makes a difference from every other app you've ever tried, here's what's going to hit it home for you, I think.
• 18:45
  Philip Pape: Because it's not about losing fat or building muscle.
• 18:47
  Philip Pape: Those are outcomes, right?
• 18:48
  Philip Pape: We talk about that all the time.
• 18:49
  Philip Pape: That's that's way at the end of the line.
• 18:51
  Philip Pape: What you're actually doing is changing your identity and your behaviors.
• 18:55
  Philip Pape: You're learning how to read your body's biofeedback, you're learning how to make better decisions about, let's say, training when you feel X, when you're tired, when you're this, how to spot your own eating patterns and adjust them, how to think like a coach about your own progress.
• 19:09
  Philip Pape: It teaches you the process, not just the tactics.
• 19:12
  Philip Pape: It also gives you motivation, which is a very important thing.
• 19:15
  Philip Pape: Don't let anybody tell you that you want to just be disciplined without motivation.
• 19:19
  Philip Pape: Motivation is a key part of this whole process.
• 19:22
  Philip Pape: So, six months from now, like I've said before, maybe you're not dependent on the app.
• 19:27
  Philip Pape: You've internalized the coaching, you've become someone who makes better decisions about training and nutrition.
• 19:32
  Philip Pape: The app then is just another tool that can help you continue to grow and push yourself.
• 19:35
  Philip Pape: And that to me is the transformation.
• 19:37
  Philip Pape: You know, not just the physique, it's the identity shift from someone who's guessing, who doesn't feel confident, to someone who knows exactly what they're doing and gets what they want.
• 19:48
  Philip Pape: And it's built specifically for adults over 40 who want to do this, who want to build muscle and lose fat, yes.
• 19:54
  Philip Pape: But you're tired of stuff that doesn't work, especially when life gets a little crazy.
• 19:59
  Philip Pape: Okay.
• 19:59
  Philip Pape: And you're tired of the tracking apps that don't seem to work.
• 20:02
  Philip Pape: So if that's you, I think this is for you.
• 20:04
  Philip Pape: And now I'm just gonna give you my pitch.
• 20:06
  Philip Pape: Black Friday pricing is live right now, 20% off through Black Friday.
• 20:10
  Philip Pape: So you got about, what is that, 11 days?
• 20:12
  Philip Pape: And I'll just be transparent about the pricing.
• 20:15
  Philip Pape: For three months, it's $147, so that's less than $50 a month.
• 20:18
  Philip Pape: This is all in US prices.
• 20:20
  Philip Pape: So Black Friday knocks 20% off of that.
• 20:22
  Philip Pape: So it's $117.60 for per quarter.
• 20:26
  Philip Pape: Or the annual plan is even more of a good deal, which is $440 for the whole year.
• 20:30
  Philip Pape: I think that comes out to like $33 a month.
• 20:32
  Philip Pape: And the Black Friday price 20% off, $352 for the year.
• 20:35
  Philip Pape: So that might be the one that you want to steal right now.
• 20:37
  Philip Pape: After November 28th, it goes back to full price.
• 20:40
  Philip Pape: The link is witsandweights.com slash app.
• 20:42
  Philip Pape: The link will be in the show notes, but it should be easy to remember.
• 20:45
  Philip Pape: Witsandwaits.com slash app.
• 20:47
  Philip Pape: You'll also get that in your email if you're on my list.
• 20:50
  Philip Pape: Go there, take the onboarding, see if it's right for you, see what kind of plan it gives you.
• 20:54
  Philip Pape: Download the app.
• 20:56
  Philip Pape: It is only on Apple right now.
• 20:57
  Philip Pape: So iOS.
• 20:58
  Philip Pape: So if you're not an Apple user, I'm sorry, I just cut out a whole bunch of folks.
• 21:01
  Philip Pape: Maybe I should have led with that.
• 21:03
  Philip Pape: It's only on Apple.
• 21:04
  Philip Pape: Apple Health integration is has just been integrated in the latest version.
• 21:08
  Philip Pape: So there'll be more that uses that in near-term updates.
• 21:13
  Philip Pape: But anyway, start, go do the onboarding, go to witsaweights.com slash app, see if it's right for you.
• 21:18
  Philip Pape: I'm super excited about this if you can't tell.
• 21:20
  Philip Pape: Maybe I've I've talked too much on this show about the app and I'm I'm like just a total shill.
• 21:25
  Philip Pape: I don't know.
• 21:25
  Philip Pape: Hopefully, you guys know I'm like genuinely, I'm I'm genuinely hyped about this in a way that can't be overhyped.
• 21:35
  Philip Pape: Does that make sense?
• 21:37
  Philip Pape: So, so it might sound like I'm overhyping it, but I really am not.
• 21:40
  Philip Pape: This is what it does, right?
• 21:41
  Philip Pape: It's it's like I finally built the thing I wish I had when I was 40 and spinning my wheels kind of thing.
• 21:46
  Philip Pape: All right.
• 21:46
  Philip Pape: I know what it's like to have all the information and still guess to follow the program, but not know if it's working, to follow the diet, the plan, not know if it's working, why my body's doing this, is it my hormones, whatever, to track lots of data and still not know what to do when something gets stuck.
• 22:02
  Philip Pape: And yet you don't necessarily want to hire a coach or can't afford it or whatever.
• 22:06
  Philip Pape: It doesn't matter why.
• 22:07
  Philip Pape: That's what this solves.
• 22:08
  Philip Pape: And then more importantly, it teaches you how to coach yourself.
• 22:11
  Philip Pape: So if you want to stop guessing, start getting coached, learn how to coach accessibly, go to wits and weights.comslash app Black Friday Pricing Hands November 28th.
• 22:20
  Philip Pape: I will talk to you soon.