Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Why Retention Starts at Acquisition: A New Approach to LTV Growth
Most brands treat retention and acquisition as separate strategies and that’s the problem. In this episode, we reveal why retention actually begins at acquisition and how understanding your customer lifecycle from day zero can unlock massive LTV growth.
Josh Tay joins Richard to unpack how our Global Accelerator program integrates growth and lifecycle strategy into one unified system. From front-loading LTV to designing retention programs that fuel acquisition, this conversation shows how the best brands build for long-term profitability — not just quick wins.
You’ll learn:
Why most retention…
The skinny
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