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Transcript

Crafting Excellence: The Vision Behind Kentucky's Iconic Bourbon Celebration with KBF President Randy Prasse · The Scotchy Bourbon Boys

• 0:59
  Speaker 1: Middle West Spirits was founded in 2008, focusing on elevating the distinct flavors of the Ohio River Valley.
• 1:06
  Speaker 1: Their spirits honor their roots and reflect their originality as makers, their integrity as producers and their the start to the bottle, to your glass, with unique weeded and rye bourbons, and also rye and wheat whiskeys.
• 1:28
  Speaker 1: The Michelon brand is easy to sip.
• 1:31
  Speaker 1: It might be a grain-to-glass experience, but I like to think of it as uncut and unfiltered from their family to yours.
• 2:01
  Speaker 2: Drinking birdies, sipping all the scotch.
• 2:04
  Speaker 2: We've been a little wild and a short fucking march.
• 2:08
  Speaker 2: We love what we do.
• 2:10
  Speaker 2: We're drinking every fruit and we're talking songs, but we're telling the truth.
• 2:15
  Speaker 2: Yeah, we're the scotchy birdie boys Raising some hell and making some noise.
• 2:22
  Speaker 2: Yeah, we're the scch and Burnham boys racing through hell and making some noise.
• 2:24
  Speaker 2: Yeah, we're the Scotch and Burnham boys.
• 2:28
  Speaker 2: We're here to have fun and hope and joy.
• 2:29
  Speaker 2: We're here to have fun.
• 2:51
  Speaker 1: Yeah, all right, welcome back to another podcast of the scotchy bourbon boys, and if I don't get to that suit, it's gonna play another.
• 3:01
  Speaker 1: I knew it was gonna happen.
• 3:03
  Speaker 1: Damn quick.
• 3:07
  Speaker 1: Where is it there?
• 3:09
  Speaker 1: It is.
• 3:09
  Speaker 1: We get to hear it again.
• 3:12
  Speaker 1: Perfect, I'm just nailing it tonight.
• 3:15
  Speaker 1: There you go.
• 3:16
  Speaker 1: It was just gone off the screen.
• 3:18
  Speaker 1: I'm just like, uh-oh, I'm in trouble.
• 3:20
  Speaker 1: It's gonna play again.
• 3:21
  Speaker 3: This is like you don't get this on number five or number four.
• 3:25
  Speaker 3: You get this only on number three, number three right here.
• 3:28
  Speaker 1: Yeah, it's like I'm dropping right now in ratings, just like right before your eyes.
• 3:33
  Speaker 1: You're seven eight right, not in the top ten yeah, exactly um congratulations on that yeah, yeah, everybody doesn't know, but it was one of the.
• 3:45
  Speaker 1: I should do it again.
• 3:48
  Speaker 1: I should just look, it's right here, take a victory lap.
• 3:54
  Speaker 1: That's awesome.
• 3:55
  Speaker 1: It's called Feed Spot and I got an email this morning from them and from them and I looked at it and they said well, you made the top 60 in the world as top whiskey podcast.
• 4:07
  Speaker 1: Now I've been on the number 16 bourbon podcast.
• 4:13
  Speaker 1: I've been in that.
• 4:14
  Speaker 1: On that I was ranked there, which I was very happy with.
• 4:17
  Speaker 1: You know, we were very happy to be 16.
• 4:20
  Speaker 1: Right, but at the same time then all of a sudden I get this one today and I think last time I was like last time this was out, I was like 31, 32, still was happy about that.
• 4:31
  Speaker 1: But then it was like what am I now?
• 4:33
  Speaker 1: And it's number three and I'm like no, that's impossible.
• 4:38
  Speaker 1: I said, yeah, it must be the technical screw ups.
• 4:41
  Speaker 1: Well, anyways, everybody, welcome to the podcast.
• 4:44
  Speaker 1: Tonight we have a special guest, our president, el presidente of the Scotchy Bourbon Boys, randy Press, and honestly, it's so great over the years that we've known each other for a while and bourbon did bring us together, but also our association to Wisconsin and growing up in that area, from the kind of from the first time, I think, I emailed you and then I knew that you had worked at the state fair at the time, that I lived in Wisconsin and took my family to the state fair and took my family to the state fair.
• 5:24
  Speaker 1: So it was kind of like both of us had almost the same kind of growing up experience of, you know, of the Wisconsin type thing.
• 5:27
  Speaker 1: So it was just kind of like fantastic from the start and I consider you, you know, one of my best friends.
• 5:37
  Speaker 3: It's like you've just been beside the Kentucky Bourbon Festival and everything but all the fun that we've had over the years, you know that's just been fantastic and it's just great to be able to have this part that we have where you know promoting what you're doing but also, you know, just having a fantastic time doing it, and it's kind of like just welcome to the podcast again well, and thank you, and ditto right back to you, friend, and you know, I I remember the first time we talked on the phone and you were telling me about your experience there, like in 2018 or 19, and and I was coming in and I wanted to create this media row and we really wanted to take care of our podcast friends and and so you actually kind of helped me craft the first layout for for the very humble little media row that we had, and I was envisioning Derby media row or Super Bowl media row, but we had our own version of it for a couple of years, so thank you for that of it for a couple years.
• 6:44
  Speaker 1: So thank you for that.
• 6:45
  Speaker 1: Yeah, and it was, um, I mean, I mean even the evolution of social media to I mean what, what it's?
• 6:48
  Speaker 1: It's so cool to be a part of this when you started and then also knowing what it was.
• 6:54
  Speaker 1: You know what.
• 6:55
  Speaker 1: You know what I mean and what it was was.
• 6:57
  Speaker 1: You know we don't, we don't, we don't have to, but it was.
• 7:00
  Speaker 1: It was different than what you've evolved it to.
• 7:02
  Speaker 1: But even everything that you've done over the past, I think it's.
• 7:09
  Speaker 1: You know this is going to be your fifth festival.
• 7:11
  Speaker 1: It's sixth one being there, but your fifth one that in person.
• 7:15
  Speaker 1: And each one evolves with not only the bourbon market but what's going on in the bourbon industry.
• 7:24
  Speaker 1: You're partnered with everyone.
• 7:27
  Speaker 1: You're partnered with your customers, you're partnered with the distilleries, you're partnered with the marketing.
• 7:31
  Speaker 1: It's all something that you've put together, something you've known how to do and, honestly, to watch it evolve over the years.
• 7:39
  Speaker 1: And what you, the media tents were a little bit different back then, because you really needed social media for a little bit different way back, because you were converting it.
• 7:49
  Speaker 1: So you need to get the word out that way.
• 7:52
  Speaker 1: And then also, um, how people.
• 7:56
  Speaker 1: You know how podcasts you know were.
• 7:59
  Speaker 1: Back then it was.
• 8:00
  Speaker 1: It's different than it is now.
• 8:01
  Speaker 1: Now there's a lot of influencers, plus there's some podcasts.
• 8:02
  Speaker 1: You know, back then it was.
• 8:02
  Speaker 1: It's different than it is now.
• 8:02
  Speaker 1: Now there's a lot of influencers, plus there's some podcasts.
• 8:05
  Speaker 1: You know I always have been.
• 8:07
  Speaker 1: I.
• 8:08
  Speaker 1: I take pride in being able to be the one podcast that has been there every year and we actually do podcasts you know, yeah, and you know what.
• 8:18
  Speaker 3: And that means so much to to me because I can tell you in 2020 and even 2021 in some aspects, when I was telling people what we were going to do, we had yet to do it.
• 8:30
  Speaker 3: You know, we had 18 months of telling distilleries and the media what we were going to do and how we were going to be different than the other.
• 8:38
  Speaker 3: The other and we had to change.
• 8:43
  Speaker 3: I mean, this wasn't randy coming in and saying, oh, let's just change it.
• 8:45
  Speaker 3: It was the distilleries telling us that they were no longer going to be able to align with that festival in in its current form and that this had to be something that was more meaningful for them.
• 8:53
  Speaker 3: And this was before the law.
• 8:55
  Speaker 3: You know, the laws hadn't changed yet.
• 8:56
  Speaker 3: Sampling was important to them.
• 8:58
  Speaker 3: The whole world revolved around us putting bourbon enthusiasts in front of them to get samples in their old Glen Cairns.
• 9:03
  Speaker 3: And then, when the laws changed again for sales, now all of a sudden, I mean we're really important to them now, especially given the whole climate of the spirits industry.
• 9:14
  Speaker 3: You know, I've had that conversation a couple of times in the last two days.
• 9:17
  Speaker 3: That it was.
• 9:18
  Speaker 3: It was great what we were able to do for the distilleries and the brands and putting that sips to lips and also along, you know, creating that forum for people to buy hard-to-find bottles or new releases that aren't available anywhere until they come out during the festival.
• 9:31
  Speaker 3: But that's something that's very important and you guys were there early on and I don't want to turn this into the big annual love fest, but you really were, or turn this into the big annual love fest, but you really were.
• 9:43
  Speaker 3: I mean, all of a sudden we have social media influencers and podcasters and traditional media lining up and emailing and reaching out to us now to come be a part of the festival.
• 9:52
  Speaker 3: But you and a few others were there early on and were kind of early investors in helping us tell the message of what we're going to do and why.
• 10:01
  Speaker 3: So thank you for that.
• 10:02
  Speaker 1: Well, you're welcome, but there's another aspect to it that I've always seen that I was able to because because I've, I'm I'm not just a podcaster, I'm also a bourbon as you call me fan boy, and I I'm a fan of the festival, but I'm also a fan of bourbon itself, and part of you know, going out and growing this podcast into the number three podcast was meeting all the people.
• 10:27
  Speaker 1: You go out and you meet people and that's really, and I will even say even for the festival, for yourself, it's not so much as you have the bourbon there, but it's the connectivity of what the bourbon leads to and the friendships of everybody in the industry, whether it's the master distillers, the marketing people, the people who do the day to day stuff.
• 10:51
  Speaker 1: You know the barrel roll, you know you're the barrel competition.
• 10:55
  Speaker 1: Everybody's there and it's like a big, giant family.
• 10:58
  Speaker 1: You know it's that's just what it is giant family.
• 11:03
  Speaker 1: You know it's that's just what it is.
• 11:04
  Speaker 1: Most people you meet in this industry are fantastic people, but your vision of what you were doing I could see as you could buy bottles or you could sell drinks and cocktails that this festival was going to be something that you were going to turn it into.
• 11:18
  Speaker 1: That's something that every bourbon connoisseur coming here for what I think is the you can even go over the tickets prices.
• 11:30
  Speaker 1: It's the three-day price of that is such a deal.
• 11:34
  Speaker 1: It's kind of like you walk in and and you go to.
• 11:38
  Speaker 1: You go to a theme park and they're charging.
• 11:41
  Speaker 1: You know, you go into Disneyland.
• 11:42
  Speaker 1: It's like $85 or $125 for a pass or whatever per day and what this is is it's that, but there's so much going on.
• 11:53
  Speaker 1: You can learn, you can, you know, go to the classes, you can go to the talks on stage, you can sip at the different places.
• 12:03
  Speaker 1: All the master distillers are there.
• 12:04
  Speaker 1: I mean all the distilleries bring them out at least one of the days and there's so much going on the whole time while you're meeting and having fun with your friends.
• 12:12
  Speaker 1: And then there's special releases and that's something that I've always seen.
• 12:17
  Speaker 1: Initially you had the single barrels and the single barrels were all there, but I knew the distilleries once they got their bearings that there's just going to be releases, that for collectors, that you can only get at the festival.
• 12:30
  Speaker 3: You know, not just the single barrels, and that's key.
• 12:33
  Speaker 3: You know, I've kind of been likening what the Bourbon Festival has become and I credit the distilleries 100 percent with our encouragement.
• 12:41
  Speaker 3: But it's like the Consumer Electronics Show, Like all the new release technology comes out during the Consumer Electronics Show and the Bourbon Festival is becoming that where distilleries are seeing the opportunity to reveal, launch new product lines.
• 12:56
  Speaker 3: And I tell the story all the time.
• 12:58
  Speaker 3: You know, last year Lawrenceburg Bourbon started the festival on Friday as Lawrenceburg and then they revealed their new branding to Larrican at the festival.
• 13:07
  Speaker 3: And that's very humbling for us because we tried to create that environment where the distilleries know the top fans of bourbon are there.
• 13:15
  Speaker 3: So why not use Bardistown, Kentucky, the bourbon capital of the world, as that stage to do the reveals?
• 13:24
  Speaker 3: And everyone is starting to catch on to that and it's taken a few years and but it's a simple model and it's something that steve coombs and I came up with the first week.
• 13:31
  Speaker 3: It's like what are we going to focus on?
• 13:33
  Speaker 3: You know, festivals, you got to have a focal point and ours it's the, it's the distilleries, it's it's the whiskey and the people who make it that.
• 13:41
  Speaker 3: That came out of that first meeting.
• 13:42
  Speaker 3: We remind each other of that to this day.
• 13:46
  Speaker 3: Every time we talk, it's about whiskey and the people who make it the customers who buy the tickets, are always going to be second to the distilleries.
• 13:53
  Speaker 3: And that's the model that works, Because as long as the distilleries know that we're reinvesting and showcasing them and creating that environment and putting the right people in front of them, they're going to continue to innovate and figure out new ways to get exciting.
• 14:06
  Speaker 3: You know engagements, and so it's just a really it's a great model.
• 14:10
  Speaker 3: It's simple, really it's very simple.
• 14:12
  Speaker 1: Yeah, and for the people that are just listening and you know for the first time, I mean, you're going to have a lot of information tonight.
• 14:20
  Speaker 1: But what I always find is it's simple, but it's unlike, it's not.
• 14:25
  Speaker 1: I've been to many festivals where either indoor, outdoor, where they have a table, or they got a tent that they set up and everybody walks around and a lot of times you're talking to maybe a distributor locally or whatever, and those are fine, don't get me wrong.
• 14:41
  Speaker 1: But this is not that.
• 14:44
  Speaker 1: This is Kentucky Bourbon Festival in Bardstown, kentucky, and it delivers the Bardstown experience and you have access to all the people that are there.
• 14:58
  Speaker 1: You might not go to the Icons Dinner, but of the, everybody at the icons dinner, um, who are speaking, are at the festival, at their tents talking to at one point, talking to the consumer, and that is something that is not.
• 15:14
  Speaker 1: You know, you might just have one distiller at a, you know, at a festival or whatever, but it's still it's just like.
• 15:22
  Speaker 1: And then the way that the tents are set up in the whole system, it's like it almost feels like you've permanently put it there, even though you break it down in 45 minutes after it's over I mean and think about it like I've done before doing this.
• 15:37
  Speaker 3: Years ago I did craft beer festivals and we would have 50 or 60 breweries but never once did I ever have the head brewer, the master brewer, whatever you want to call it from that brewery there.
• 15:50
  Speaker 3: But here in Bardistan it's such a special place because we actually do have the master distillers, the master blenders, the whatever the taste you know the top people that are making the whiskey or they're talking about the product that's in the bottle.
• 16:49
  Speaker 3: And one of my pet peeves is going to a tasting event a beer festival, wine festival and you walk up and you want to ask about that particular beer or wine that you're drinking and the volunteers like, I don't know, I just I put on a shirt, I'm here to pour beer, so I'm pouring beer, and you have no engagement.
• 17:08
  Speaker 3: So that's something that Stacey and I've worked really hard on over the last years is, sometimes distilleries have to hire a third party.
• 17:16
  Speaker 3: You know these, these agencies that go out and represent, but make sure that they're educated on the product.
• 17:21
  Speaker 3: You can put them in a shirt that has your branding on it, but make sure they're able to talk about your product when people because our guests do want to know that, they do ask that.
• 17:30
  Speaker 3: So that's something that we've worked really hard to keep it very authentic.
• 17:33
  Speaker 3: But we have the access to, to, to the icons of the industry.
• 17:37
  Speaker 3: Why not put them on, you know, front and center, at all times?
• 17:42
  Speaker 1: Agreed and it's, uh, I.
• 17:43
  Speaker 1: What I can't believe, and it's just probably because I'm getting old.
• 17:45
  Speaker 1: What I can't believe, and it's just probably because I'm getting old, is that the speed of how fast everything comes around.
• 17:53
  Speaker 1: You know just, we were at Kentucky Bourbon Festival, then we were at the Packer game, then you guys were in New Orleans.
• 18:03
  Speaker 1: Now we're doing this, ticket sales are going to be going on next, it'll all go on next week and before you know it it's going to be the festival again, and it just seems like I'm trying to do so much but I always just run out of time to be able to do it.
• 18:21
  Speaker 1: I get down to Kentucky so many times and I plan the trips, but it's just like boom, boom, it's just like on top of you.
• 18:28
  Speaker 1: Many times and I plan the trips, but it's just like boom, boom, it just like on top of you.
• 18:31
  Speaker 1: And that's one thing, that's one thing I'm excited about, because, before you know it, it's going to be September 3rd, 4th, 3rd, 4th, it's the 4th, 5th and 6th.
• 18:38
  Speaker 3: But months from today it's all over and we're starting on 2026 or 35th anniversary, but it does go by that quickly and I've got an internal clock mechanism and when I was at Churchill Downs the whole world went around count down to Derby 100 days.
• 18:52
  Speaker 3: Now there are 20, whatever days, and I can't break that here and I look at, okay, five months from now, what was I doing five months ago?
• 19:00
  Speaker 3: So you back it up and you're like Halloween and Thanksgiving, that seemed like this yesterday and that same kind of next five months is going to move that fast, like this yesterday, and that same kind of next five months is going to move that fast, and it's just, it never slows down.
• 19:12
  Speaker 3: So, um, right.
• 19:12
  Speaker 3: So people always ask me what do you guys do the rest of the year?
• 19:14
  Speaker 3: I'm like this is what we do.
• 19:16
  Speaker 3: This is year-round, full-time to do this.
• 19:18
  Speaker 3: It's a small team and I always joke that it's a small but mighty team and and tiny.
• 19:23
  Speaker 3: You know most of the players.
• 19:24
  Speaker 3: I mean they're very passionate and committed, um, and they're not doing it for the money.
• 19:28
  Speaker 3: I can tell you that I mean they're doing it because they want to be a part of this team and the excitement that we get.
• 19:33
  Speaker 3: So and thank you for your part, because without you helping us tell the story it's not, and social media and podcasts are absolutely what helps us drive ticket sales and subscribers to our newsletter.
• 19:45
  Speaker 3: You know, to get that insider treatment.
• 19:47
  Speaker 3: When I started we had 2,800 people and we were putting out it looked like a nonprofit charity newsletter and it was the most boring thing ever.
• 19:56
  Speaker 3: So we stopped that and we slowly built it down.
• 19:59
  Speaker 3: We're at 44,000 people and we don't overmarket to them, we tell them news and insider information about the festival and we don't take advantage of that, having that database available to us.
• 20:09
  Speaker 3: But social media and our influencers and obviously the podcasters I mean get in front of the people who are the biggest fans that are willing to dedicate time on an evening, like what we're doing right now, to sit and listen to.
• 20:21
  Speaker 3: You know what you're saying and what we're talking about.
• 20:23
  Speaker 1: So yeah, and so honestly, I mean, right here is the, the advertisement off of the American whiskey, but that's the advertisement for the 2025.
• 20:33
  Speaker 1: And that's the kind of stuff that you get.
• 20:34
  Speaker 1: I really like the.
• 20:36
  Speaker 1: I love the newsletter it gives you.
• 20:39
  Speaker 1: It's it's always really well thought out and there's there's a piece of artwork or a header you know what I mean and it just feels very, very professional, but it's just straight and to the point.
• 20:53
  Speaker 1: You know, thank you, but but tell everybody, like for all the people out there right now, how they can get on, because that's the one number one question this year that I've been and I told everybody.
• 21:02
  Speaker 1: I tell them, but I can tell them how they can get on.
• 21:05
  Speaker 1: That insider, you know, it's not hard to do, it's easy.
• 21:09
  Speaker 3: It's easy.
• 21:09
  Speaker 3: You go to KY Bourbon Festival dot com and you, of course, you'll get the age gateway.
• 21:14
  Speaker 3: Are you 21 or over?
• 21:15
  Speaker 3: Yes, no, but then right, there is an opportunity for you to sign up with your email and then you're an insider.
• 21:21
  Speaker 3: So when our tickets go on sale noon on the 16th next week, and all 44000 people will have first crack at all the different tickets discounted for general mission but also for the vip.
• 21:37
  Speaker 1: And then I got it right there.
• 21:38
  Speaker 1: Yeah, I put it up, can you see it?
• 21:40
  Speaker 1: And yeah, all right.
• 21:43
  Speaker 1: Yeah, yep, keep talking, they can hear you no, that's that's it.
• 21:46
  Speaker 3: That's just easy to get in and we don't overdo it.
• 21:49
  Speaker 3: We've got such an extremely low unsubscriber percentage.
• 21:53
  Speaker 3: It blows me away, but we don't overdo it.
• 21:55
  Speaker 3: And so we'll have, like Oris watches, you know, the official watch, the countdown to.
• 22:02
  Speaker 3: They're on there, jacob Bromwell with their flasks as an official long-term partner.
• 22:07
  Speaker 3: They're Jacob Bromwell with their flasks as an official long-term partner.
• 22:10
  Speaker 3: There's very few messages that we send out that are advertising to buy a product.
• 22:13
  Speaker 3: Most of it is just like this is what's going on with the festival, and a month out we'll send emails to people like your wristbands are on the way, here's how to activate them, and we get a little closer.
• 22:22
  Speaker 3: It's like what else to do while you're in town?
• 22:24
  Speaker 3: So it's really trying to just hold their hand of the guests, to bring them in and make sure they have a great time, and it's going to be something they'll never experience anywhere else in the world and that's also, you know, important to us and that's going to get you on that list that we're gonna just.
• 22:38
  Speaker 3: Let's just go right into the talk about the ticket sales going on next week yeah, and you know I mean we're every year I, we talk within the team and at the board level about the ticket pricing and I'm so sensitive to the ticket pricing that we pass on to the guests that you know we go at $5 or maybe $10 a year to kind of keep it affordable.
• 23:01
  Speaker 3: But we also put a lot more improvement into the actual experience, more than offset that $10 increase.
• 23:08
  Speaker 3: Improvement into the actual experience to more than offset that $10 increase.
• 23:11
  Speaker 3: And this last year in the off-season we had to have kind of a difficult conversation with the distilleries and tell them look, this event has grown so much that the expense is outpacing the revenue streams coming in between ticketing and sponsorship.
• 23:20
  Speaker 3: And every single distillery said we don't want to pass that on to the consumer, let us pay more.
• 23:28
  Speaker 3: So every one of these distilleries are stepping up and paying more to keep it affordable for the customers to come through, because if the customers are turned off by the ticket price then we all lose.
• 23:38
  Speaker 3: The distilleries don't have those important consumers in front of them, we don't have the festival vibe that we're going for.
• 23:44
  Speaker 3: So it was such a telling result from those conversations, and with mostly the big distilleries but we had several of the craft, because, I mean, up until 2021, the craft distilleries were not invited, included in the festival.
• 23:58
  Speaker 3: So, and I would say 2019, with nine distilleries out on that on that lawn, none of them were sampling or selling, and we grew it to 34 in 2021 and half of them were craft.
• 24:08
  Speaker 3: So half of them were first timers and that has grown to where we have 62 distilleries and right about half are still in that craft level.
• 24:14
  Speaker 3: Um, so we, we made it very affordable for them early on, because we I didn't want the cost of participating in this really unproven festival to be the reason why why they wouldn't.
• 24:25
  Speaker 3: And I knew that if we got them in and they started seeing what we were doing, they'd want to be there.
• 24:29
  Speaker 3: So now the same early distilleries that were here, the little 10 by 10 tent, are doubling their footprint or they're stepping up into the next upper, you know, mid-tier, and we have that happen every year.
• 24:37
  Speaker 3: And now you know, with these bottle sales, they're not just covering their cost of participating in the festival.
• 24:49
  Speaker 1: They're cash flow, a positive, you know, with their bottle sales, which is critical for us right now, for everybody.
• 24:51
  Speaker 1: Well, and then also about the tickets.
• 24:52
  Speaker 1: Um, I think, what?
• 24:53
  Speaker 1: What is the three-day pass?
• 24:54
  Speaker 1: This year?
• 24:54
  Speaker 1: The general mission 195, okay, so, so I think realistically how I put it in perspective.
• 25:00
  Speaker 1: For people, it's three days, you're open from, uh, if it's noon, noon to six, right, it's yeah, and if you have, if you have access, it's 11 to 6, but anyways, if you're vip, if you're vip with an early access ga.
• 25:15
  Speaker 1: It's noon to 6, noon to 6, so six hours of of a festival and basically it's one.
• 25:21
  Speaker 1: You said 190 or 95 95, okay, 195.
• 25:25
  Speaker 3: That is insiders.
• 25:26
  Speaker 1: Insiders get a little bit of a discount on that oh, I will tell you, though, in my humble opinion I look at it like with the, with the bourbon industry and the actual price of bottles, of really nice bottles.
• 25:39
  Speaker 1: That is a price that you're willing to pay for one bottle of bourbon, you know if it's a good bottle of bourbon.
• 25:45
  Speaker 1: And this is for three days of drinking.
• 25:50
  Speaker 3: I break it down, I take the whatever, the three-day ticket and divide it by three, and then look at your bar tab on what you've done, for you can have a 60 bar tab in in 45 minutes at a bar if you're drinking some of the higher end pours that they offer there.
• 26:04
  Speaker 1: And they're there.
• 26:04
  Speaker 1: I mean, you know, last year, I swear to god, sweet wheat from 1792 was being.
• 26:09
  Speaker 1: They served it all weekend, all three days.
• 26:11
  Speaker 1: You could walk in there and have a pour of sweet wheat.
• 26:14
  Speaker 1: That is one of the.
• 26:14
  Speaker 1: You know that's fantastic that you don't even get that pour in a bar.
• 26:17
  Speaker 1: No, no, you know you can't find it.
• 26:21
  Speaker 1: So and then you got the.
• 26:21
  Speaker 1: Then you got access to you know the, the releases and the barrel picks.
• 26:26
  Speaker 1: And then this year you know the last year there were not only were there the kentucky bour Festival picks, which I think there was 42 or 40, whatever it was and then this year, but then the distilleries were doing the picks themselves, like they would have two offerings They'd have one that was through the actual team that you put together officially and then they'd have one that they'd have there that was picked by them for the festival.
• 26:50
  Speaker 1: And you know, I've always thought that the festival picks were always fantastic and I never saw it being a losing endeavor ever for the distilleries because, honestly, it's a Kentucky bourbon festival.
• 27:03
  Speaker 1: You're from Kentucky.
• 27:03
  Speaker 1: Whatever you don't sell there, you bring back and you sell it in your gift shop, and it's going to sell out like that too, because people who weren't at the festival would be like you mean, I can have some access to the festival pick, even though they're going to buy that up too.
• 27:17
  Speaker 1: It's just how we are.
• 27:18
  Speaker 3: And that's why we always talk about that you're able to get whiskeys that you're not going to get anywhere else but at the festival, and the single barrel is proof of that.
• 27:27
  Speaker 3: And it's funny you mentioned that because I just got the neck tags or whatever you want to call it for the this year's night for distillers row for the distillers row, just got him in today.
• 27:35
  Speaker 3: So you know we've done six or seven picks already and got another one coming tomorrow and um yep, and that one, that one for everybody.
• 27:42
  Speaker 3: That was last year, so, and then I mean it allows the distilleries to have an expression that isn't ever going to hit the regular retail shelf at a bottle shop, and so our guests come in and they can buy that.
• 27:51
  Speaker 3: And you know, there's other distilleries like being will, uh, will come out with something that they actually release and they'll it's not gonna be limited really still sell as many as they can as someone wants to buy.
• 28:01
  Speaker 3: But that's, that's the festival.
• 28:02
  Speaker 3: Now, you know, didn't you be like that?
• 28:03
  Speaker 3: But now they're like open the flood dates and let them come in, buy as many bottles as they can legally buy per day.
• 28:09
  Speaker 3: Why not, don't you know they've got more in the warehouse, so oh yeah, and that was that's just.
• 28:14
  Speaker 1: You know, in the big distilleries they basically I mean, I really feel heaven hill was the first one that first year that they even got it on bourbon in the air that night they were releasing and they they had their private select that they released that night, and then they the next day and people went crazy because they had that ready for covid and then covid hit and they didn't know what to do with it.
• 28:35
  Speaker 1: Well, they sold it and that was like the buzz of the festival.
• 28:39
  Speaker 1: They could sell, and so that's the same thing.
• 28:41
  Speaker 1: They've really done a good job.
• 28:42
  Speaker 1: I really think kevin hill did a good job and then jim beam was following the next year and then everybody else.
• 28:47
  Speaker 1: I mean, then last year was just, it was, it was fantastic, and stuff that you can't get throughout the year is available at this festival and it's not like they just have three.
• 28:57
  Speaker 1: Yeah, they you might have to.
• 29:01
  Speaker 3: You might have to wait in line a little bit, but you're gonna get it still well, and people that have been coming for the last couple of years will know that last year there were longer lines and it was a little bit unwieldy and kind.
• 29:12
  Speaker 3: I wasn't happy with the way it looked or the way it felt.
• 29:14
  Speaker 3: So we started already last year, during the festival, talking to the larger distilleries that were creating those lines about how to fix it, improve it at least for this year and then for 2025, we worked all in the off-season with a new plan so we can talk about that tonight as well.
• 29:29
  Speaker 3: Yeah, we should get to that.
• 29:30
  Speaker 3: I want to protect the original vibe.
• 29:32
  Speaker 3: That we wanted was a nice stroll through a park and, for those of you who haven't been, it really it's two city blocks of of just beautiful tree-lined, park-like setting and it's just so cool.
• 29:43
  Speaker 3: And it is one of that kind of and it kind of upset me last year when, when, no, the distillers are happy, so some the customers are happy because they're buying, but just the artistic, you know, the creative director, so to speak.
• 29:53
  Speaker 3: I wasn't happy with the way it looked.
• 29:54
  Speaker 3: So I think this this coming year you'll see the larger distilleries that have hills and, you know, being able to be in a better space, better location to manage that and, uh, make it a better experience for the people standing in line too.
• 30:05
  Speaker 1: So well bourbon in the air.
• 30:06
  Speaker 1: I thought last year really, that event had that feel.
• 30:11
  Speaker 1: That night you had the really cool projections, the trees were lit up.
• 30:15
  Speaker 1: It was really, really a nice experience.
• 30:18
  Speaker 1: The weather was uh, although it I think it rained a little bit right at the end, it held out.
• 30:23
  Speaker 1: It was supposed to rain, but it held out that night.
• 30:25
  Speaker 1: It was a fantastic experience.
• 30:26
  Speaker 1: And then, uh, I will get this a little bit.
• 30:29
  Speaker 1: A lot I really felt that you had.
• 30:32
  Speaker 1: The reason why it was a little bit more crowded is that everybody was there for those three days.
• 30:37
  Speaker 1: I mean, in the past there was that other festival that you kind of shared the weekend with, and I think people divided their time.
• 30:44
  Speaker 1: So the festival was a little bit less attended.
• 30:46
  Speaker 1: Somebody came down, but they could go one day here, one day there.
• 30:50
  Speaker 1: Instead, you got three days of everybody there because that was the hot thing to do.
• 30:57
  Speaker 1: Now, as a as an attendee, I did not feel it was overcrowded at all.
• 31:02
  Speaker 1: I mean, I think the line sometimes at one point where this or that, but also I'm, I have a really good bourbon perspective.
• 31:08
  Speaker 1: I don't have to get every single bottle and there are a lot of people that are there.
• 31:11
  Speaker 1: They're there for those bottles and you're taking care of that this year, right.
• 31:16
  Speaker 3: Yeah Well, I mean it's a combination of things and people that have been there know we've got lockers that you can buy bottles and put them in a locker for the day or rent them for the weekend and keep your treasures there and take them home with you.
• 31:25
  Speaker 3: So we're trying to continue to add to that convenience.
• 31:29
  Speaker 3: But convenience but also um, we're toying a little bit with some direct consumer partnerships.
• 31:35
  Speaker 3: Not really in a position to go too deep into the details of it, but if you like something and you have a qr code at that distillery, you can click and then buy it and it'll be at your house when you get home from your kentucky prep.
• 31:44
  Speaker 3: So that that's something new for this year.
• 31:46
  Speaker 3: It's gonna make it easier for the customer but also make it easier for the distilleries to sell more product and not even have to necessarily touch the inventory.
• 31:53
  Speaker 3: So in the coming weeks and on we'll hear more information that we can share through our newsletter and social media about that.
• 32:00
  Speaker 3: But the layouts can be significantly different better, more uniform on the main lawn, but the church lot next door that five years ago was vendor parking and went into food trucks and last year kind of a mix of our marketplace, vendors, great tent, things like that.
• 32:14
  Speaker 3: This year are some of our top distilleries.
• 32:16
  Speaker 3: Those that have the long signs are going to be out there and the great tent is going from it.
• 32:21
  Speaker 3: There's a traditional tent with, with no sidewalls or anything on it, out in the grass to where it's going to be, double size that we enclosed, air conditioned, broke down into three distinct different rooms for those programs, and instead of two events on Friday, two events on Saturday and then one bigger event on Sunday, we're going to have 20 events throughout the whole weekend and so these little, faster, quick hit type events where there's more hands-on sampling or cocktail mixing and culinary, more chef demonstrations and things.
• 32:45
  Speaker 3: So we're really trying to open that door, but people are going to be blown away.
• 32:49
  Speaker 3: If you've ever seen the third parking lot any parking lot then come in and see what we're going to transform it into this year.
• 32:53
  Speaker 3: It's going to be pretty awesome.
• 32:54
  Speaker 3: It's the kind of stuff I used to do for Kentucky Derby Day, but we're going to do it for Kentucky Burn Festival in Bardstown.
• 33:01
  Speaker 1: Okay, so there's a couple questions, so it was based off of everybody who caught their attention on shipping, so details will come on that.
• 33:10
  Speaker 1: But obviously, if you can't ship to a state, you can't ship to a state correct.
• 33:16
  Speaker 3: There's.
• 33:16
  Speaker 3: There's nine states that don't have reciprocity with dc.
• 33:19
  Speaker 3: So the way this model would work is if you live in those nine states that we promoted, everybody knows, you should know.
• 33:25
  Speaker 3: If you live in one of the states you can't legally receive, we'll know that, but anybody else the 41 other states that we, that we can partner and ship to will be able to do that.
• 33:33
  Speaker 3: So that's what the details will be coming with.
• 33:35
  Speaker 3: If you're watching, listening and you know you're in one of the nine states that doesn't have the reciprocity with DC, then that's not going to work.
• 33:41
  Speaker 3: But you can still buy a big cell phone.
• 33:42
  Speaker 3: But if you live in one of the states that can legally receive shipping, then that's going to be an option there too, and I wanted to do that.
• 33:49
  Speaker 3: Three years before it was legal to sell, before the laws changed, I want to figure out a way for distilleries to sample and if someone really liked that, there's a QR code that they could tag on and and save it on their phone or whatever.
• 33:58
  Speaker 3: This is a, this is what you're just enjoying, and then you can go to your favorite bottle shop or off the distillery to find it.
• 34:02
  Speaker 3: And then, obviously, when, when the laws changed a couple years ago to allow the onsites selling of these.
• 34:06
  Speaker 3: Uh, but why not offer both?
• 34:08
  Speaker 3: Why not do cash carry from the festival and why off the ability to invite, conveniently and legally buy things to their home so they get home?
• 34:14
  Speaker 3: It's in there.
• 34:15
  Speaker 3: So now we still haven't had the deal worked out.
• 34:18
  Speaker 3: We still have talked to the stories, but our kind of general philosophy is why wouldn't a distillery want to do something that's going to help them sell bottles?
• 34:25
  Speaker 1: um, sanford, right here, said that if you're shipping he could buy double the amount.
• 34:29
  Speaker 1: To buy double amount of bourbon, double amount of bourbon because he doesn't, he can get it home and he doesn't have to bring it home.
• 34:35
  Speaker 3: So thank you so talk about this year's still going to be bottles like our barrels.
• 34:40
  Speaker 3: There are going to be bottles that are in such limited quantity, the limited release that won't be included in the program.
• 34:45
  Speaker 3: So, um, the couple of large distilleries that I've talked to today, their wheels are turning like, well, we can't put this on there, but maybe we can offer something exclusive to online and they don't have to touch it.
• 34:54
  Speaker 3: They're right at the facility, site and scene, but it's got enough volume, enough inventory to make it work.
• 34:58
  Speaker 3: But I think, and when we'll, when we launch this will be the first one market and will be the only festival.
• 35:03
  Speaker 3: That's kind of offer.
• 35:04
  Speaker 3: This I mean that I like being first, I like to be very exclusive and I want those distilleries to associate that, those sales and that activity, to what we're creating here, you know, in a bigger like, bigger synergy.
• 35:12
  Speaker 3: So, um, but now it's a lot different than what 2021, for sure all right.
• 35:16
  Speaker 1: So let's talk about the sponsor.
• 35:18
  Speaker 1: This year I've got that right here.
• 35:20
  Speaker 1: I'm gonna pour a pour that we've got the anals envy and I'm pouring it into my decanter glass that I got from the canter club on the vip pour a little bit in there I'm going old school.
• 35:30
  Speaker 3: I I'm on like year one, 21.
• 35:32
  Speaker 3: Vip, there you go.
• 35:33
  Speaker 1: Now I will have to say this I still have not got a crystal blank hand from the festival.
• 35:39
  Speaker 1: I've tried and it's eluded me.
• 35:42
  Speaker 1: I've got decanters.
• 35:43
  Speaker 1: Have you ever asked me?
• 35:45
  Speaker 1: Yes, You're always sold out.
• 35:47
  Speaker 1: And then we have.
• 35:51
  Speaker 3: We've got the mixer, which is actually one of my favorites.
• 35:53
  Speaker 3: Oh, that is beautiful.
• 35:54
  Speaker 3: And then we've got that one.
• 35:56
  Speaker 1: That one I got, I believe, last year.
• 35:59
  Speaker 3: Wait till you see the one we got this year.
• 36:01
  Speaker 3: You're going to be blown away.
• 36:02
  Speaker 3: I've never actually seen it.
• 36:02
  Speaker 3: I've never seen a crystal from Glencairn, so it's a little bit of a laugh that we're working with on it.
• 36:09
  Speaker 3: I've got you.
• 36:11
  Speaker 3: I am not here.
• 36:12
  Speaker 1: Yeah, yeah, well, okay.
• 36:13
  Speaker 1: But at the same time um know that our upcoming crystal glencairn tasting is going to be in june at my base, so I it might be far enough out that you guys could come up and do it.
• 36:24
  Speaker 1: But it's just for the people.
• 36:26
  Speaker 1: There's only right now 17 people that have crystalline carrots and everybody who has a crystal glencairn is invaded come up and every year that's part of the club of having a crystal glen can.
• 36:37
  Speaker 1: Now it's like, just so, you know, I look, I figure you're gonna look at it like the packer shareholder meeting.
• 36:42
  Speaker 1: You might go one time in your life, one year it might work, but overall, you know, but that's how I'm looking at it, but I'm gonna do it every year.
• 36:49
  Speaker 1: You know, try and set up, at least get three or four people to be able to be here so I can do it, and then I'm going to basically share my best bourbons I've acquired.
• 36:57
  Speaker 3: Packers.
• 36:57
  Speaker 3: Yep, you need to get Scottie Greenboy Crystal on Cairns.
• 37:02
  Speaker 3: You have one.
• 37:03
  Speaker 3: I have one.
• 37:04
  Speaker 3: I've got a no, not Crystal.
• 37:06
  Speaker 3: Yes, you do you asshole?
• 37:07
  Speaker 1: Yeah, you do.
• 37:08
  Speaker 1: Do you have a crystal from me?
• 37:14
  Speaker 1: You're part of the crystal I gave you one ridiculous shelf.
• 37:16
  Speaker 1: All right, let's get back on subject.
• 37:18
  Speaker 1: Back on subject yes, so we got angels envy sponsoring it, but let's talk about what's.
• 37:23
  Speaker 1: You talked about the setup, but let's talk about you and whatever.
• 37:27
  Speaker 1: Now, what's the cigar club gonna be?
• 37:30
  Speaker 1: I mean that last year for me was an epic experience.
• 37:34
  Speaker 1: You know what's it going to be like this year.
• 37:36
  Speaker 3: Thank you for that and you're being very kind, because it was kind of a cluster.
• 37:40
  Speaker 3: The attention was there.
• 37:42
  Speaker 3: I'm not a cigar spook so it's a little difficult for me sometimes to put these experiences within the experience, but thank you for that.
• 37:47
  Speaker 3: The intent was there to create this literally elevated experience on the second floor of that double deck structure and create little private suites.
• 37:53
  Speaker 3: Uh, but on saturday we're just talking.
• 37:55
  Speaker 3: Today our cigar game has been lying and I've been working on it for a number of years, actually making contacts, you know, talking to the different cigar focused magazines.
• 38:04
  Speaker 3: Like we have a mickey and and vibe and bourbon plus, but so that's kind of to determine we're committed to doing some things.
• 38:10
  Speaker 3: And see a couple good ideas, say that she find it in my head and that's typically what all it takes me.
• 38:14
  Speaker 3: It going on idea.
• 38:15
  Speaker 3: So, um, obviously the starts in burn culture and then you throw a throw.
• 38:19
  Speaker 3: You know horses know three things we to the bluegrass a and so we want to make sure they're properly presented.
• 38:24
  Speaker 3: But and it is funny, you probably know this there are some distorts.
• 38:28
  Speaker 3: That not only aligns the star culture, they actually have her with the garmaers, you know bourbon cigars, but then you have other cigars.
• 38:34
  Speaker 3: I mean other distilleries that don't have a cigar smoker 100 feet within their tent because they feel like it negatively impacts the sensory experience.
• 38:39
  Speaker 3: So it's within culture.
• 38:41
  Speaker 3: It's even kind of interesting to try to manage that and get there right.
• 38:44
  Speaker 3: But we're going to keep trying to culinary and cocktail because really this year is what we're putting a lot of our emphasis on.
• 38:49
  Speaker 3: But the cigar culture has not been brought in just in our small venue.
• 38:53
  Speaker 3: How do we get, how we fit in there, make it work.
• 38:55
  Speaker 3: So it's always there in the priorities and I told you angel zambi is a featured distillery.
• 39:00
  Speaker 3: Okay, so in our world it's just very good because there we have one distillery that is over others and that's when we go in and sit down inside.
• 39:08
  Speaker 3: Special barrel from them as well, and that has been what the guys have gotten in their, in their packages.
• 39:12
  Speaker 3: Is that abf silver?
• 39:13
  Speaker 3: So this year's no different than that.
• 39:14
  Speaker 3: But they also, as you can see on your own best, their angels and it's a little extra love, uh, from from last year.
• 39:20
  Speaker 3: They are house.
• 39:21
  Speaker 3: This was dinner in a couple weeks, three we will be teaching on and angel will be unknowing.
• 39:24
  Speaker 3: Angels and official could be a cocktail, uh, this year there's just a number of things that we do really kind of showcase them.
• 39:30
  Speaker 3: And the cool thing again about this industry I started with maker mark, my very first single barrel.
• 39:35
  Speaker 3: Samuel's finally making change.
• 39:37
  Speaker 3: He donated a barrel.
• 39:38
  Speaker 3: I'm like what the hell am I supposed to do with the barrel?
• 39:40
  Speaker 3: That's how single barrel brands are, and so every year makes mark was the first year and we came back with jimmy and nukri was the feature brand and then came back with our urban company.
• 39:47
  Speaker 3: Last year was elijah, craven hill, and this year angels.
• 39:49
  Speaker 3: And so well, it just allows one story to kind of stop and get a little extra love.
• 39:53
  Speaker 3: Everyone else in the history has been absolutely no one's.
• 39:56
  Speaker 3: There's one word about what they get.
• 39:57
  Speaker 3: I know it's.
• 39:57
  Speaker 1: Everybody understand it's a chance to write through I would say, though, after going to all festivals and I 100 say that angel and he isn't my favorite, bourbon it's I was a lot of.
• 40:07
  Speaker 1: Now this year with the cast that he put out I've had a couple was the one I've gotten excited about them.
• 40:12
  Speaker 1: They've really up their game but and they've stolen but they but they've always, at the festival, had their.
• 40:20
  Speaker 1: They brought the a game.
• 40:22
  Speaker 1: Last year they were the sponsor or the.
• 40:24
  Speaker 1: They were up in the cigar.
• 40:26
  Speaker 1: You know what I mean?
• 40:26
  Speaker 1: That's who was up there.
• 40:27
  Speaker 1: They had that spectacular kind of thing that it was really nice.
• 40:30
  Speaker 1: It was a lounge.
• 40:31
  Speaker 1: There was like two things kick off.
• 40:32
  Speaker 1: Like I said, with steven fang, I'd be up there with him.
• 40:35
  Speaker 1: I think it was one of the one of the.
• 40:36
  Speaker 1: I'll always remember that experience.
• 40:38
  Speaker 1: It was like one of those top experiences in britain I've had.
• 40:40
  Speaker 1: And then it's the people and whatnot.
• 40:43
  Speaker 1: But third year they had they have a big bar with the chair set up and they had their own lounge happening out, right out there you can smoke.
• 40:51
  Speaker 1: Smoke.
• 40:51
  Speaker 1: It's always every single time, every year, when it comes to being a game, this foreign vessel, how they get it, you know, although you know they did a fantastic job.
• 41:00
  Speaker 1: I have to say that I've always been impressed with what InterV has brought to the vessel.
• 41:04
  Speaker 3: And I agree.
• 41:04
  Speaker 3: And I'll tell you through my learning and I'm not a fan of saying I was at Churchill Downs right before I came on here I had five bottles of my collection.
• 41:11
  Speaker 3: It was all five of the older bottles and I wasn't making them.
• 41:14
  Speaker 3: So I came in and I immediately immersed myself in learning.
• 41:16
  Speaker 3: And you know Maker Mark, the first one I saw, and everybody knows Maker Mark, it wasn't a sign of me, but when I got to know the people, I got to meet Bill and Robin Thomas Bolton, and they started going through it and falling in love with are the family behind.
• 41:29
  Speaker 3: And I'll say same thing as with the team.
• 41:32
  Speaker 3: We get to know the team friends we bought and have fun when not talking business.
• 41:35
  Speaker 3: You'll have help with the old crack stuff.
• 41:37
  Speaker 3: I mean we have fun with that First brand company.
• 41:40
  Speaker 3: Every time I ask them for something I'll remind them you're the only distiller.
• 41:42
  Speaker 3: It's never told me no, but we have fun and we pay off each other.
• 41:45
  Speaker 3: And you can say you know again when, owen, when you meet Owen, their master is still relatively new to what he's doing with the innovative settings and the different finishes.
• 41:53
  Speaker 3: I mean we've gone away.
• 41:55
  Speaker 3: You get to know people and you absolutely fall in love with the brand and it tastes better when you're sitting here with it in your ass than when it was just a bottle sitting here on the shelf.
• 42:02
  Speaker 3: And I'll say the same thing.
• 42:03
  Speaker 3: I mean Greg's and I's product has been affiliated with.
• 42:05
  Speaker 3: You get to know Greg and you love what he does and everything else that touches just that much more important and that you go all the way down through mentioned a mean you know earlier.
• 42:13
  Speaker 3: Um, it's over and over again.
• 42:15
  Speaker 3: You need to know people, find friends and it's just that's really the cool thing I enjoy more.
• 42:18
  Speaker 3: It's just getting to know.
• 42:20
  Speaker 3: Friends with people are making this skin and everything else tastes better as a result if you realize that it's family.
• 42:26
  Speaker 1: It's like each of ciller is, no matter how big they are I mean some, that is whatever, but the people even I'm just most of the people there um are actually in a lot of their family with each other and even the family there.
• 42:39
  Speaker 1: You got family at logs.
• 42:41
  Speaker 1: You got all the stuff going on and honestly, and we did a part of that and understand that this is going.
• 42:47
  Speaker 1: This is history.
• 42:48
  Speaker 1: It's documented because this part in this time is the boom and that will go to your file.
• 42:52
  Speaker 1: People will talk about where we're going to be, but that is why it's so much fun and I really think that the festival showcases this so well the presentation, unlike any other festival.
• 43:02
  Speaker 1: So I just love the festival, anything about what it is.
• 43:06
  Speaker 1: And then your expertise has sent you out, you know, send out at six anybody out of town and every day all the young distillers are usually hanging out at their hotels and everybody's here.
• 43:17
  Speaker 1: There's this you know some of the people that come, that are in the town, how they're there, how they get to there.
• 43:21
  Speaker 1: I mean, there's so much to do is the person is very small, 15,000 people.
• 43:25
  Speaker 3: It's a very beautiful town.
• 43:27
  Speaker 3: It doesn't do any good if you try Serenopolis and put some stuff in a bottle and then you release people.
• 43:33
  Speaker 3: You know you're a sponsor of that way.
• 43:34
  Speaker 3: The eating time is most defined to produce.
• 43:37
  Speaker 3: But you've got all the waiting and then after a series of years your life goes up.
• 43:39
  Speaker 3: And the first year I'm at COVID the distilleries weren't set up to start hosting events.
• 43:43
  Speaker 3: You know people have been there years ago Bourbon Star Jazz.
• 43:45
  Speaker 3: Some of those events were popular.
• 43:46
  Speaker 3: But now they they're figuring out and for us to people lose six.
• 43:50
  Speaker 3: They go and they shower with the dinner and then they've been supposed to use by the distilleries all over the place.
• 43:55
  Speaker 3: That mean that is crazy people and giving them a federal grant and turning them loose.
• 43:58
  Speaker 1: But they take the distillers well and then you can also talk about.
• 44:01
  Speaker 1: What you're proud of is the behavior of, and most people are in this town of.
• 44:09
  Speaker 1: You're actually at half of a town of festivals.
• 44:13
  Speaker 1: You know another whole town added in but the people behave in a way that you know it's like you're.
• 44:18
  Speaker 1: You don't see it.
• 44:20
  Speaker 1: If someone does get whatever, there's just over them right away and it's not like get your beer somewhere everybody's nobody's over.
• 44:27
  Speaker 1: I mean overall.
• 44:28
  Speaker 1: I mean sometimes it's a little hot and he gets a bite or whatever.
• 44:31
  Speaker 3: But overall I've just been impressed with the festival and the people and so they take care of each other and don't want to ruin the experience and I, on whatever it's in front of our every year and for our street closures and inside taking over.
• 45:03
  Speaker 3: We've had one arrest related to any activities I would, but I'm the chief of the sun box to see what's done or of.
• 45:10
  Speaker 3: We've got the, the department outside the event, the earth, kentucky abc has basically told us that we're the whole standard for events with, you know, spirit, alcohol service and any startup level.
• 45:20
  Speaker 3: They'll recommend, they test, because, you know, buttoned up it comes to doing so.
• 45:23
  Speaker 3: I am very I'm also cautious.
• 45:24
  Speaker 3: I always want to make sure that we make the safety of you know space fun, but we we don't agree, you know oh yeah, I mean, and because it's over at six and people have to go home, shower, get ready, go back out.
• 45:35
  Speaker 1: It's not that like any festival, you went, let's.
• 45:37
  Speaker 1: You went online 12 to 9.
• 45:39
  Speaker 1: You got three hours of no interruption, and that's when people you would find I think I've got to say three days of six hours or two.
• 45:47
  Speaker 1: You know that's, that's perfect.
• 45:49
  Speaker 1: It's not it.
• 45:49
  Speaker 1: The kid is so people can keep themselves and just separate when they come.
• 45:53
  Speaker 1: No, they're with people, they're neat, they're all the behavior.
• 45:56
  Speaker 1: They're just fantastic.
• 45:57
  Speaker 1: Just an environmental person, bourbon.
• 45:59
  Speaker 3: Well, the whole bourbon culture is based on the soul aspect, right, friends, friends, whatever.
• 46:03
  Speaker 3: But the other people's festival does get a lot of focus because it's always on the stories and the saying and selling.
• 46:08
  Speaker 3: We selling, we create multiple layers.
• 46:10
  Speaker 3: The trucks 15 trucks that are, there's got to eat.
• 46:13
  Speaker 3: You know three and a line.
• 46:14
  Speaker 3: Come in and get a chicken, whatever basket, they're not having that time, they're eating their water.
• 46:18
  Speaker 3: You know the marketplace, vendors, the shopping opportunity theme of bourbon honey, sandals, furniture, things that, um, there's chances people sit down out of for 11.
• 46:26
  Speaker 3: There are, you mean, I do not have.
• 46:27
  Speaker 3: No, it's not sad, it's a 30 show at a people share in a shaded area and hang out.
• 46:31
  Speaker 3: A 30 talk show.
• 46:32
  Speaker 3: We're putting top entry up there and they're being interviewed and like, if you need, you know, johnny Carson shows.
• 46:37
  Speaker 3: That stuff is entertaining and got stages of music.
• 46:40
  Speaker 3: People can go and hang out and so there's a lot more.
• 46:42
  Speaker 1: It's going to move on the line For us and I always want to say Well, but every single time that you stop at, like their booth that's set up and all set up in the same booths.
• 46:56
  Speaker 1: It's a spaget.
• 46:56
  Speaker 1: You're going to deal with the craft distillers I mean last year and we're going to eat them.
• 47:01
  Speaker 1: They're there, they're talking about what they're doing and then they'll sip a little bit.
• 47:05
  Speaker 1: They're going to tell you what they're trying to do and then they're going to be blind with you.
• 47:08
  Speaker 1: They're going with you, they're gonna listening.
• 47:09
  Speaker 1: It's also you're gonna friend and then they go to the one it's and you can go out.
• 47:13
  Speaker 1: Often you can go visit a person like makers mark and have a drink there.
• 47:17
  Speaker 1: You can grab it and go over to, like you said, you go get the gift area.
• 47:20
  Speaker 1: I know two uh one.
• 47:22
  Speaker 1: You know what you're doing.
• 47:24
  Speaker 1: I mean it's just like it's.
• 47:26
  Speaker 3: It's just well, and the thing is, our is our 5d wristbands, so we want the ranks of coming moon and therefore not doing.
• 47:32
  Speaker 3: And of course, reader, you go do that back out of this.
• 47:35
  Speaker 3: Once you're in your Navy, come again.
• 47:37
  Speaker 3: So we taught rules and there doesn't differ.
• 47:39
  Speaker 3: People like that area.
• 47:41
  Speaker 3: Yeah, you can't even ride pursuit.
• 47:43
  Speaker 3: Yeah, it's just quickly funded.
• 47:45
  Speaker 3: And let's see Bryce, right, right, no, or sitter the just mean, and any Potter, when he was maker's mark was there.
• 47:51
  Speaker 3: I was in the covers and they're there talking to you.
• 47:53
  Speaker 3: And then Jane of Coffin and Drain, you know they'll be there talking.
• 47:56
  Speaker 3: So you guys knew it was the Mr Heaven Hill and Maker's Mark.
• 47:58
  Speaker 3: And we went off to Lawns of Grant.
• 48:00
  Speaker 3: Steve Nell and Bart's are coming Hall of Fame.
• 48:02
  Speaker 3: He's there, and Elliot or Rose will be standing there taking pictures with people and models to move this forwarding for their MSH.
• 48:10
  Speaker 3: It's just a really amazing opportunity.
• 48:12
  Speaker 3: You can get anywhere, I don't care, you can get in other places that might be a lot of holes and do kind of spendy things, but you're not going to have the icons of the industry standing up being actually interested in what you tell a story and what you do, correct.
• 48:21
  Speaker 3: We'll ask the number still reading.
• 48:23
  Speaker 3: You know they're probably going to want to see it and I love each other.
• 48:28
  Speaker 3: People love to drink with other stuff.
• 48:30
  Speaker 1: Well, walter Zausch from Whiskey.
• 48:32
  Speaker 1: He was, he's still, a bourbon fan.
• 48:36
  Speaker 1: He started this and he also.
• 48:37
  Speaker 1: But he was doing air picks, for you know he loved bourbon, he loves it.
• 48:42
  Speaker 1: So he'll be like, hey, did you ever?
• 48:43
  Speaker 1: Did you ever get one of my air picks from Woodford?
• 48:45
  Speaker 1: He's like you're handing me a bottle from Woodford and you know it was the same thing.
• 48:50
  Speaker 1: They love and they all know it.
• 48:51
  Speaker 1: They all know that it's not a condition.
• 48:54
  Speaker 1: You're producing good whiskey, you're not a conner, you're in the ship, It'll be earned and whiskey speaks for itself and it's just something they know and they can't make enough.
• 49:03
  Speaker 1: Well, some people got to that point.
• 49:05
  Speaker 3: Well, eric Stein's hanging on.
• 49:06
  Speaker 3: He attests that people are making whiskey.
• 49:08
  Speaker 3: They need to are.
• 49:09
  Speaker 3: You know that is a simple fight over the shelf space to make was.
• 49:12
  Speaker 3: They don't care about, they just love being in business and sharing, learn from each other.
• 49:15
  Speaker 3: You know they isn't that practical quarter inch bottle hit in there.
• 49:18
  Speaker 3: That happens to salesmen, wholesalers in the real estate.
• 49:20
  Speaker 3: You make it, they just.
• 49:21
  Speaker 1: It is the same and let's see what's gonna happen on wednesday and there's next week.
• 49:26
  Speaker 1: Uh, you know what people expect, what they do, what's going on.
• 49:28
  Speaker 1: I mean, you got the urban insider for the east, I just just gotta know that.
• 49:32
  Speaker 1: So we gotta do is got to go to the website.
• 49:34
  Speaker 1: I'll chill on, then get the email about what's hand talk about that.
• 49:37
  Speaker 1: So we ask the reasons to start now.
• 49:39
  Speaker 1: And you got to get your tickets plus, okay, you have to look at what places day we got.
• 49:44
  Speaker 3: You know how to go to a festival bow and it's around Barton's array and picks when it gets worse, and so and so is our IP and I will let you know that if you want to event and have to use your VPs, we'll do a VP.
• 50:03
  Speaker 3: It's not that special.
• 50:04
  Speaker 3: So two years ago they pulled out more minutes.
• 50:07
  Speaker 3: Last year I forget what it was.
• 50:09
  Speaker 3: They go past and come to sit in time, but you know we celebrate money but that's the activity.
• 50:13
  Speaker 3: When your VP were on inclusive.
• 50:15
  Speaker 3: That year the IP lost larger condition up by a hot seafood control bars catering all day.
• 50:25
  Speaker 3: It really experience comes and you're overly one of the main scenario.
• 50:27
  Speaker 3: But we want that national and want that to be a sub.
• 50:28
  Speaker 3: So I don't know is that news?
• 50:30
  Speaker 3: And she worked on make sure that a website impression is.
• 50:34
  Speaker 3: I mean you, you can measure, you know, in the old and parameters of go check the internet said smells, their last, just nails and nodes are skin.
• 50:40
  Speaker 3: They were things.
• 50:41
  Speaker 3: So we saw what I want to see.
• 50:42
  Speaker 3: Not sure that should hold for a minute.
• 50:44
  Speaker 3: I added a mentor, so it turned out the feeling was not my better.
• 50:48
  Speaker 3: No, we, your kid or taking your on that minutes to turn to me, check what that was waiting in the spheres, you know.
• 50:54
  Speaker 3: Third, or that words are.
• 50:55
  Speaker 3: So we're in that day event.
• 50:57
  Speaker 3: We've been a bit right 32 and a half or six, until you can buy in Rio.
• 51:01
  Speaker 3: We spent a lot of time in the system, so that will be is that you get email and I'm sister, that you know.
• 51:06
  Speaker 3: Then you're like alive and then you can go and in a first person, the down from missions, just like he's sure of a VA here's get it what and the don't and stuff on the stay, anything that you may have it got over on the sale that goes, pop computer's on your mission tickets that we go, and once with the 50, 50 or 6 000 number, just a lot of your could always tell us about getting our blends.
• 51:24
  Speaker 3: Make sure to now be this is the dealer thing and that you're crazy.
• 51:27
  Speaker 3: So we're not alone.
• 51:28
  Speaker 3: It's how people can vote again.
• 51:30
  Speaker 3: You know, the world record is just so serious with everybody there.
• 51:33
  Speaker 1: You realize that's what we want to be, but I mean anymore.
• 51:35
  Speaker 1: It would um horrible.
• 51:37
  Speaker 1: People would have been spending two timelines.
• 51:39
  Speaker 1: Oh, that's just not what you want.
• 51:41
  Speaker 1: It'd be good or event with decent disorders to go three days.
• 51:44
  Speaker 1: You want people get those place.
• 51:46
  Speaker 1: I mean, you know actually the, the, the longer.
• 51:48
  Speaker 1: Uh, one year for single barrel.
• 51:49
  Speaker 1: There are people in at 12 o'clock line, at clock.
• 51:52
  Speaker 1: They got they getting able to some.
• 51:54
  Speaker 1: But flowers are people with flowers in line.
• 51:56
  Speaker 1: But you know, when you're at a you're there to be tasting stuff, not just.
• 52:01
  Speaker 3: You know right, and you and you're roughing your dust and stuff.
• 52:04
  Speaker 3: Yeah, and you know that was obviously a little, because you're waiting in line and you're waiting to go to the port and you're back to line.
• 52:14
  Speaker 3: That makes it what he wants to do.
• 52:15
  Speaker 3: So we'll have lines.
• 52:16
  Speaker 3: Well, people are used to doing this day in and day out 100 calories in an hour before the you and you'll be able to read it in like an hour before the screen opens.
• 52:22
  Speaker 3: You're going to have a good letter.
• 52:23
  Speaker 3: But for people who are weak and disabled and enjoy that, people who are going to separate those lines of the fly-by-by and what you're picking up, I don't wait.
• 52:31
  Speaker 3: I've been to half of them.
• 52:36
  Speaker 1: So I'm going to come and have that one-to-one.
• 52:38
  Speaker 1: So here's what I've got.
• 52:39
  Speaker 1: I'm going to have for the releases, the um that is still to be at the.
• 52:42
  Speaker 3: At the end of those lines there'll be any models, but they'll be aware, like you were talking no, you can just say, by the way, and I'm I'm indicating that, uh, but some like hill and my slider, when he'll start on three and they're going to look awesome, the team, so sure we're putting as the anchor in the spark and we're gonna, if he has any port.
• 52:58
  Speaker 3: You know, if the line is, me at least, but we have to, you know, back or Much, as people are standing on their shade.
• 53:06
  Speaker 1: Just leave them out in the sun next to those angels.
• 53:08
  Speaker 1: I'm just kidding.
• 53:11
  Speaker 3: Unwashed heathens.
• 53:11
  Speaker 3: We're talking to the dope I'm having you and it's where they are, and you're buying people.
• 53:18
  Speaker 3: No one.
• 53:18
  Speaker 3: People that want to close were commingled with a bang, and so we decided in the soul and we figured we.
• 53:23
  Speaker 3: People that wanted polls were commingled with the bong, and so we decided in the soul and we figured we had an otherwise contrived success.
• 53:26
  Speaker 3: So I mean, I credit all the celebrating, the bleeding and all the wanting to be a part of the solution maker experience.
• 53:30
  Speaker 3: And if you could pee through you'd make more money.
• 53:31
  Speaker 3: This is a second-hand money machine I've always tamed.
• 53:33
  Speaker 3: It'll blow my knees and there ain't just one ass or any one fear.
• 53:36
  Speaker 3: The luckier they will be, the more.
• 53:38
  Speaker 1: I'll just it's a crew.
• 53:40
  Speaker 1: The truth.
• 53:41
  Speaker 1: Are you gonna differ this?
• 53:42
  Speaker 3: for the price, but most, most, same.
• 53:43
  Speaker 3: I'm a person now, perfect, I mean very in balance.
• 53:46
  Speaker 3: It's.
• 53:46
  Speaker 3: Those guys are awesome.
• 53:47
  Speaker 3: Yeah, wrong from one to Ross to be a commercial.
• 53:51
  Speaker 3: He massation I should not dress.
• 53:53
  Speaker 3: A kitty.
• 53:53
  Speaker 3: Worked all festival night to inject.
• 53:55
  Speaker 3: That's we do.
• 53:55
  Speaker 3: You know you, you're down there for three days, you know you know I'm still gonna get out of the whole.
• 54:02
  Speaker 1: The whole thing that I love about it is helping set up.
• 54:04
  Speaker 1: You can lay a man and but like a podcast, and I and I let.
• 54:08
  Speaker 1: You guys are very generous on what we're allowed to have access to, so we're always want to do our motion of this and everything opening.
• 54:16
  Speaker 1: We put every one of the shit group and they put those people.
• 54:19
  Speaker 1: We want them, but then once we're there, this is an opportunity to have access to all everybody making shit, the dillery's or whatever, and, uh, you know, I was there in 2019.
• 54:28
  Speaker 1: We have to festival.
• 54:30
  Speaker 1: At the moment, I guess we're there and no, I just I don't know if I heard it, though it's like what are the people?
• 54:34
  Speaker 1: And so much fun, it's just it's it's.
• 54:36
  Speaker 3: I mean you, you and I recognize you as the people, so you know you're so not going to care it.
• 54:41
  Speaker 3: You know, you guys here, what I wanted just it's a big event.
• 54:45
  Speaker 3: I'm about.
• 54:46
  Speaker 3: I hope those and it the two groups are dinner and gas have had a couple be something memorable.
• 54:51
  Speaker 3: One up to this thing.
• 54:53
  Speaker 3: Text a like me.
• 54:54
  Speaker 3: I want you to follow this and it we can meet comes because we will.
• 54:58
  Speaker 3: You will change this into areas in that a lot of people in there and wonder they're the fear it's with him, we couldn't check in time and what up long evening happens card one people and said who was it?
• 55:06
  Speaker 3: And but people can hear you're right, you made it easy.
• 55:10
  Speaker 3: So me no dimension, or is you know work, is it?
• 55:12
  Speaker 3: It doesn't you know she can't.
• 55:16
  Speaker 1: You know we like it.
• 55:17
  Speaker 1: Anybody didn't know and met through my asset him.
• 55:21
  Speaker 1: Um, when the stuff happens, it's he, as is what happened.
• 55:27
  Speaker 1: As in anything where you put there's everywhere, there's gonna sting that you gotta kill.
• 55:32
  Speaker 1: And I'm gonna tell you, in festivals I've been at an event that being taken.
• 55:37
  Speaker 1: Sometimes it's a great mood, but we're at this jump down to the ball and jokes, so there's no access to memory.
• 55:44
  Speaker 1: The fellow, he's making everybody's experience to be worse.
• 55:46
  Speaker 1: I always know that's not the time to ever have a question.
• 55:49
  Speaker 1: I truly respect when you talk about how I handled it.
• 55:53
  Speaker 1: It was professional, there was a link and everybody had to happen.
• 55:58
  Speaker 1: Like you went to a dot, so those experiences weren't wrapped.
• 56:03
  Speaker 1: That's just the key to it.
• 56:04
  Speaker 3: Well, you know, and since 35 or 60 years, things that have been done in high scale.
• 56:08
  Speaker 3: If you get your cool, so you apologize if the experience is affecting you're going to run the fun mile.
• 56:13
  Speaker 3: I'm happy about it.
• 56:14
  Speaker 3: But you know what?
• 56:15
  Speaker 3: Most people have email business cards, but we all want what was alleged.
• 56:18
  Speaker 3: So if I go all the way over, you're going to have problems.
• 56:19
  Speaker 3: So if I don't think of all the women, you're gonna have problems.
• 56:22
  Speaker 3: You're all just being in the middle.
• 56:23
  Speaker 3: You got a time.
• 56:23
  Speaker 3: It's a cool moment in the room.
• 56:25
  Speaker 3: You know the goal is to everybody on the team know that You're right.
• 56:28
  Speaker 3: All other people may work.
• 56:29
  Speaker 3: We can say right now that if I think that we can do it tomorrow, then we will.
• 56:45
  Speaker 1: And first of all, is it a matter of course?
• 56:46
  Speaker 1: Will we to put it on?
• 56:47
  Speaker 1: Pretend it's the.
• 56:47
  Speaker 1: We all know it can't be in my, in my home, uh, uh, it's a pen.
• 56:49
  Speaker 1: Is that, when somebody's on that, what to make your your it is, there's no problem.
• 56:54
  Speaker 1: Is and it's something that you want here and here, right, like I, like, like I said I've had a t-stage name I've never met, maybe.
• 57:01
  Speaker 3: And then he was about here and I'll tell you this is that knew who she was.
• 57:04
  Speaker 3: You got her on your team.
• 57:05
  Speaker 3: You didn't like that firebuzz around here.
• 57:07
  Speaker 3: You got her on your team.
• 57:07
  Speaker 3: She's on your team.
• 57:08
  Speaker 3: The third of her She'll re-relate and everything, but we've got people that you never see Again.
• 57:12
  Speaker 3: She'd over a box office, over a social post.
• 57:14
  Speaker 3: Everything she has, all education is that it makes sense.
• 57:19
  Speaker 3: People are unseen.
• 57:20
  Speaker 3: They didn't picture a festival.
• 57:23
  Speaker 3: You don't know what's going on.
• 57:24
  Speaker 3: I mean, it's kind of worrying that something has grown and it isn't a festival.
• 57:28
  Speaker 1: Well, yeah, initially I remember your wife on the first episode and all was bringing in the working guys to do it's just, it's not being helped out, and the same thing about it.
• 57:39
  Speaker 1: Now that you have a committee, the first thing I really think to her is a barbecue.
• 57:45
  Speaker 1: I would ask to you know the Green Capital Barbecue.
• 57:48
  Speaker 1: It's fantastic, and I meet Antonio Riemann and then I met Stacey and then I kind of got to talk to her and then she showed me around working at her show there at the whatever, and then all of a sudden I knew she was on because she was just being on tip.
• 58:01
  Speaker 1: You just knew what you need.
• 58:03
  Speaker 1: It was the person you needed of what she's been taking care of and that's a cheers to stay.
• 58:06
  Speaker 1: You know I don't have to bother you about just Rand.
• 58:10
  Speaker 1: I don't have to go to AC.
• 58:11
  Speaker 1: You know we really appreciate this for Woodford Double favorite bourbons.
• 58:17
  Speaker 1: You can see part of that pick with Coombs but does picks.
• 58:22
  Speaker 1: He has great and the and the burn.
• 58:25
  Speaker 3: It's the kentucky bourbon festival well, I can see that there are a few on here.
• 58:29
  Speaker 3: They see so importantly, that's awesome in four days.
• 58:32
  Speaker 3: Uh, yeah, I wrote an offer in the hospital but I wish I could get that one, so I just I just remember it's an AR2.
• 58:41
  Speaker 3: I'm there on Fiend.
• 58:42
  Speaker 3: That's how our team is.
• 58:47
  Speaker 3: He was on that day in an interview.
• 58:50
  Speaker 3: He was running.
• 58:51
  Speaker 3: He came and we hit him and he's sitting on this team as some natural women and having them come forward with festival.
• 58:57
  Speaker 1: Everyone brings their sneak.
• 58:58
  Speaker 1: I will also say that remember how you decided, how the day you decided to pay off like two for the week Weekend.
• 59:07
  Speaker 3: Oh yeah, we made a joke starting June Rapples up and it's not legal.
• 59:12
  Speaker 3: Sorry that Labor Day we might burn your face, but still they're damn legal.
• 59:18
  Speaker 1: Oh yeah, you had a nice, you had that nice tank and then, uh, it would've been your thing and by that time it it would've held it like muted, the time being turned that one of the things, yeah, the ER doctor had known for months, like 11, that I could do.
• 59:31
  Speaker 3: um, is one of them?
• 59:31
  Speaker 3: Someone?
• 59:32
  Speaker 3: And then from the big rat, any of us, and the sun, yeah let's go to your feet.
• 59:39
  Speaker 1: Let me read uh, this and people will.
• 59:42
  Speaker 1: It's like here you're reaching something.
• 59:45
  Speaker 1: Do we have a tent happening?
• 59:47
  Speaker 1: How is that working this year?
• 59:48
  Speaker 1: Because I'm just excited about it, about it oh, it's a double this year.
• 59:52
  Speaker 3: It was first was our own sisters was talked about earlier.
• 59:55
  Speaker 3: With that one of them I sprung to have people talk about it.
• 59:58
  Speaker 3: Still this year we different distilleries are all interested in uh, e-house action, bands, amazing action is a can of hands, that-house of actually men's amazing first level there's going to be larger for the stories that will be there.
• 1:00:21
  Speaker 3: The media has basically seen different masks just turned on.
• 1:00:23
  Speaker 3: Today they're back.
• 1:00:24
  Speaker 3: In a way it's going to have a lot of their struggle in air conditioning, upgrading people too.
• 1:00:28
  Speaker 3: So everybody's starting to get you know, they're starting to see the opportunity and then you're going to see their one-on-one day or a time when we didn't talk about the press club and I tuned in.
• 1:00:35
  Speaker 3: But if you're up here, officialties, the odds are 2 to 4 and I'll say they are.
• 1:00:43
  Speaker 3: They have their Airstream rule, airstream trailer, and if they say, be watching it for days, consider it as a sports opening, oh yeah, they're gonna be here, they're.
• 1:00:50
  Speaker 3: You know, you're both known.
• 1:00:51
  Speaker 3: This piece is like room for good Come and I get to miss her so incredibly.
• 1:00:54
  Speaker 3: Watch me or it's an ended run.
• 1:00:57
  Speaker 3: You know the retro one.
• 1:00:58
  Speaker 3: Penn's a liar.
• 1:00:59
  Speaker 3: It just describes a birth of a consumer.
• 1:01:01
  Speaker 3: You should serve all your products, or that's rather than this.
• 1:01:04
  Speaker 3: I'm hoping that it will give closure to some other antibiotics.
• 1:01:07
  Speaker 3: Sorry, but whenever you can talk to students.
• 1:01:13
  Speaker 1: Okay.
• 1:01:13
  Speaker 1: So one of the things that I want to know is why you're brand marketing to people that come to this festival and being a destination to the people by that kind of quality that are in the apple.
• 1:01:26
  Speaker 1: And you know, I really feel that at one point you might get what you wanted to take.
• 1:01:31
  Speaker 1: It was the world burl I'm conducting, but it's still the hockey festival, correct, and what is?
• 1:01:37
  Speaker 1: But no, I keep going.
• 1:01:38
  Speaker 1: These people, this people.
• 1:01:41
  Speaker 1: You have six thousand people that are just bourbon enthusiasts, people who are there that are like this, and if you're a beginner it's a great shock.
• 1:01:51
  Speaker 1: Most of the people are well within the venture and they present them the cool things bourbon offers, whether it be bourbon, the barrel, barrel picks, which they're putting out their best barrels, because this is the fuck away those again.
• 1:02:08
  Speaker 1: That is like crap.
• 1:02:09
  Speaker 1: I take.
• 1:02:10
  Speaker 1: This is jim heaven hill or this is angels envy.
• 1:02:12
  Speaker 1: I want to buy that the rest of the year on the store because I really liked it and that's really what this is about.
• 1:02:18
  Speaker 1: But, like you said, you personally are doing merchandising of higher quality stuff because you appreciate higher quality stuff and you're putting it in, but you also have convinced them.
• 1:02:31
  Speaker 3: The president of the company.
• 1:02:33
  Speaker 3: He knows this was a late button and he's even the reason he didn't email a client.
• 1:02:39
  Speaker 3: He knows what this is ever made because they've been spying.
• 1:02:42
  Speaker 3: They do sales.
• 1:02:42
  Speaker 3: I don't know what would come of them.
• 1:02:44
  Speaker 3: I don't know what would come of them.
• 1:02:46
  Speaker 3: I don't know what would come of them.
• 1:02:48
  Speaker 3: I was flying a picture phone.
• 1:02:50
  Speaker 3: I love Jane.
• 1:02:50
  Speaker 3: Well, here's the seat.
• 1:02:57
  Speaker 3: Come on and here's talking.
• 1:02:58
  Speaker 3: Well, o Boris, why is he on Urban Fun being people?
• 1:03:01
  Speaker 3: He just made it with his new results.
• 1:03:02
  Speaker 3: I don't know if he's doing well, he loves to share, you know, online.
• 1:03:05
  Speaker 3: So there's more out there to build.
• 1:03:07
  Speaker 3: That is called hat.
• 1:03:08
  Speaker 1: If you're eating hat and ever, I'll ask you to order more 3XLs.
• 1:03:12
  Speaker 1: It's the most of the time I have to ask them and then order.
• 1:03:16
  Speaker 1: So that's my more 3XLs.
• 1:03:18
  Speaker 1: But the sun.
• 1:03:19
  Speaker 1: Is there a point of just being able to sell their merch?
• 1:03:21
  Speaker 1: They can add merch and like t-shirts up there Before I was 19, makers had like you could have um Blantons and whatever, but that's available.
• 1:03:33
  Speaker 1: That is how I felt that they could have it for themselves.
• 1:03:38
  Speaker 3: They were doing that because they couldn't pull away.
• 1:03:40
  Speaker 3: It was a urban festival, so first order they asked about how to meet that partner.
• 1:03:43
  Speaker 3: So Hillary's couldn't pull away.
• 1:03:43
  Speaker 3: It was a urban festival, so in the first order they asked about getting a company that was a partner with.
• 1:03:46
  Speaker 3: So distilleries couldn't be on the track.
• 1:03:48
  Speaker 3: But even I went to this to be safe, not in your time To figure it out.
• 1:03:51
  Speaker 3: An engagement is fucking sauce.
• 1:03:53
  Speaker 3: Ever In turn, I always cock and roll fake words as fuck, which means that whiskey and the people make it, and not that the distilleries aren't rare.
• 1:04:14
  Speaker 1: No, it's a cool thing.
• 1:04:15
  Speaker 1: That's what I thought.
• 1:04:15
  Speaker 1: It's just a piece of merchant, whether it be like maker's mark oh, maker, could the contextual, that's only the best of all.
• 1:04:22
  Speaker 1: It was like yeah, I want that.
• 1:04:24
  Speaker 1: Well, that's always what it.
• 1:04:25
  Speaker 1: What happened?
• 1:04:26
  Speaker 1: And they don't know this.
• 1:04:27
  Speaker 1: Or a seller aged yeah, like this, yeah, yeah, I know but the person will talk about.
• 1:04:33
  Speaker 3: you know, I know in all this.
• 1:04:34
  Speaker 3: So here, yeah, right again, we actually engagement.
• 1:04:38
  Speaker 3: It's not to be we small areas, but people have an image.
• 1:04:40
  Speaker 3: Have them is just that.
• 1:04:41
  Speaker 3: Well, that came as presidents club.
• 1:04:42
  Speaker 3: There are 20 people in the same.
• 1:04:42
  Speaker 3: We have small areas of people.
• 1:04:42
  Speaker 3: We have an industry.
• 1:04:43
  Speaker 3: We have them in a business.
• 1:04:43
  Speaker 3: That will.
• 1:04:43
  Speaker 3: That came to us President's Club.
• 1:04:44
  Speaker 3: There are 20 people in this one-day package For a dollar MP, you get all the content in our penhouse Just $105.
• 1:04:52
  Speaker 3: It doesn't include our 20 people will get a table, their own reserve, their own private bedroom.
• 1:04:57
  Speaker 3: The customer is providing.
• 1:04:58
  Speaker 3: So it's just like a wedding it so it's just like a wedding for Ella.
• 1:05:01
  Speaker 3: That's very good.
• 1:05:02
  Speaker 3: How do you get it on?
• 1:05:03
  Speaker 3: The air.
• 1:05:03
  Speaker 3: The mail hall is designed to be in probably the highest-end hotel resort in the area, and it's free Saturday, saturday, and it's shot to the front and back all day and it's supposed to be stable and to the full.
• 1:05:12
  Speaker 3: You can't it's just for those tour people you don't have uh, or a sister, samara Brown, member of the mm-hmm, host a special with these four club members, and and, then and, and, and and and and, and, and, and, and, and, and, and, and, and, and, and and and.
• 1:05:38
  Speaker 3: The minimum at the exact point, and it's thousand nine five.
• 1:05:42
  Speaker 3: So you go into a little bit.
• 1:05:43
  Speaker 3: You know you're not a tough.
• 1:05:45
  Speaker 1: ET or a husband wife.
• 1:05:47
  Speaker 3: I have to do whatever this is.
• 1:05:48
  Speaker 3: It's really thing for the more president ever that I do it.
• 1:05:53
  Speaker 3: So it'll be on, yeah, um, or, and I've got a little care of like, but we'll do a private.
• 1:05:58
  Speaker 3: Them see something real, like an inner, or just, for example, bruna and greet, uh, assholders and or tent, it's not, we're not going to let you look because oh yeah, by the way, from a lot of expense, this, if we was this experience the riot and you know we'll sit in the carpet.
• 1:06:15
  Speaker 3: We want 24 and find the mister from mcintyre.
• 1:06:17
  Speaker 3: We have an internet following, but we could have a big map, I mean that's the price of a Disney.
• 1:06:25
  Speaker 1: I'll do this what you just explained it on the pod.
• 1:06:28
  Speaker 1: I will say that I'm hoping that it's accepting me and Rob as a podcast team and I'm going to do that too.
• 1:06:36
  Speaker 1: I apply I'm applying right now that if you need to immediately cover offices, but at this time it's spectacular, I'm kidding, I don't think you're going to experience.
• 1:06:43
  Speaker 1: If you need to meet the covering officers, but at the end it's spectacular, I'm kidding.
• 1:06:45
  Speaker 1: I don't think you're going to write that.
• 1:06:45
  Speaker 1: The weird experience they're getting killed.
• 1:06:48
  Speaker 1: It's not everybody, so that card definitely falling.
• 1:06:52
  Speaker 1: I'm going to tell a couple of couples I come to keep bourbon fast, I got expendable or whatever.
• 1:06:58
  Speaker 1: I think they would definitely be pissed.
• 1:07:00
  Speaker 3: And if you go to tell those states believe in the other print would definitely be this.
• 1:07:05
  Speaker 3: And if you go tell those states believe they're in the other three, it's right, the blue.
• 1:07:08
  Speaker 3: When you the blue out, there's an old buddy in where he bought.
• 1:07:11
  Speaker 3: He bought it and has been to our information enough for the website.
• 1:07:14
  Speaker 3: But it's different.
• 1:07:16
  Speaker 1: we do a high show of the measure, it's all right it's irresistible, I mean, and the watch is worth just the watch, right, definitely no doubt about it.
• 1:07:25
  Speaker 1: I mean, it's a good deal and it's a love to pull more times and really experience time to take a picture.
• 1:07:32
  Speaker 1: You're right Now.
• 1:07:34
  Speaker 1: What are?
• 1:07:35
  Speaker 3: I talked to a guy that's here that has been in a company and done a couple of barracks and one of them said we're doing a bottle, so in this and done a couple of bears right and one on a single file or do a bottle.
• 1:07:45
  Speaker 3: So we gave him some list of case or cousin every stupid.
• 1:07:46
  Speaker 3: We'll get another reason.
• 1:07:47
  Speaker 1: That is on, yeah, he might all about this color is to make it, and so I think we'll buy, because for dogs what he does yeah, yeah.
• 1:07:56
  Speaker 3: No, I know, but I'm just trying to get one.
• 1:07:58
  Speaker 3: You, for some people say you've been in there, re-renovate yeah I said this guy's rivals 2019.
• 1:08:03
  Speaker 1: I bought the vip, for I I the p-pack.
• 1:08:06
  Speaker 1: In a recent year, I bought the vip action.
• 1:08:09
  Speaker 1: I bought the thing penthouse, opposed to his before.
• 1:08:13
  Speaker 1: His is apple, glass, whiskey.
• 1:08:16
  Speaker 1: Competence.
• 1:08:16
  Speaker 1: It's your offices.
• 1:08:17
  Speaker 1: You, you, fully, you guys finally made your offices at the house and so can you get that door off.
• 1:08:26
  Speaker 1: So go back, because for the longest time, you guys were very humble.
• 1:08:31
  Speaker 1: Your office, like your closet, yeah, but that those are beautiful, you have beautiful offices.
• 1:08:37
  Speaker 1: It's a beautiful thing that it it has a.
• 1:08:39
  Speaker 1: You got that whole thing there right and I, courtesy of Taste of Beers and everything on CHRD and a couple that are in, should want to be.
• 1:08:50
  Speaker 3: And I even know how to use Face.
• 1:08:52
  Speaker 3: I Blaze the other the other time, the other one.
• 1:08:54
  Speaker 3: You're basically a bit clumsied in it.
• 1:08:56
  Speaker 3: Army Swing and Tenfold Air was currently that.
• 1:08:59
  Speaker 3: But I'm like this is the history alone.
• 1:09:01
  Speaker 1: It was news, I was about the risk that they're, um, you know, cater up and that's that attack, the whole hate, the whole thing.
• 1:09:08
  Speaker 1: It's like you know, eventually everybody board for the thing where you are, where you're located, you're this, uh, the gets music with the.
• 1:09:17
  Speaker 1: You're on the third, you know, and then the house basement and like whatever.
• 1:09:22
  Speaker 1: It seems like you find every bummer, but Rick house right during the fact that a tape error.
• 1:09:27
  Speaker 3: Anyway, when you're into base good, lunch I said I always know it's just getting an opposite.
• 1:09:32
  Speaker 3: There's gonna be open for a case, no, and we're gonna, and we're gonna.
• 1:09:36
  Speaker 3: Was it does it nothing.
• 1:09:39
  Speaker 3: Rain and sex.
• 1:09:40
  Speaker 3: You let's do this and then you open will help.
• 1:09:42
  Speaker 3: Can you?
• 1:09:42
  Speaker 3: And it's ever with you, know I feel, feel like I was too busy and how can you work?
• 1:09:46
  Speaker 3: And he can make me.
• 1:09:48
  Speaker 3: The bone isn't a warpy with the the frame re-event, but conk is a new success.
• 1:09:52
  Speaker 1: Pre-sex but also, you gotta remember, you came in for an out search to head at the Churchill Downs you had had worked with.
• 1:10:01
  Speaker 1: You know, bill, you were the first to have met you.
• 1:10:06
  Speaker 1: I like you Ever You're trained, but also all your values that you have to hold to a job.
• 1:10:12
  Speaker 1: People know initially, I can tell you, david Mandel, you know there's certain people that really attach this A new war.
• 1:10:20
  Speaker 1: But for everybody in the community to realize that you're completely, 100% on board, you're doing this, it's an opportunity for everybody to just this level that nobody's left out.
• 1:10:33
  Speaker 3: Believe it or not, that for men.
• 1:10:34
  Speaker 3: I didn't go door to door.
• 1:10:35
  Speaker 3: I stopped on paper.
• 1:10:36
  Speaker 3: I could have been the order of that and I said you've been staying back, Let me treat the possible.
• 1:10:40
  Speaker 3: Make sure you're here to have old table car.
• 1:10:42
  Speaker 3: People are coming here from me and why do you do invest you on that?
• 1:10:45
  Speaker 3: I think that one is taken, roger, that hey, there them, come in on a man, johnny.
• 1:10:50
  Speaker 3: Oh, there's a neck and I some advocating you like, take on it.
• 1:10:53
  Speaker 3: That is what.
• 1:10:54
  Speaker 3: That's how you look the one.
• 1:10:56
  Speaker 1: My is is that nobody values anything.
• 1:11:00
  Speaker 1: I'm sorry, this great city, hey, I else that this is a great thing and they think they do it 100%.
• 1:11:09
  Speaker 1: If you wave, there's nothing.
• 1:11:10
  Speaker 1: That had a human ass all day percise.
• 1:11:14
  Speaker 1: My wife was like we needed an experience and it wouldn't even hurt.
• 1:11:18
  Speaker 1: So all of a sudden, the twice they wouldn't call, she started Well, there's a value to it and they that's.
• 1:11:24
  Speaker 1: When then she realized that it's just not for some.
• 1:11:27
  Speaker 3: You go there and you didn't have to be there and out bored last 25 years when I was no breakers.
• 1:11:32
  Speaker 3: Right now, let's grow.
• 1:11:33
  Speaker 3: Well, the amazing put it every and it was good and left it because they're grabbing, even though that are.
• 1:11:40
  Speaker 3: So that's totally right and you know the fear.
• 1:11:42
  Speaker 3: I thought they were the, the teen and fence around and and it's why they don't work creating here.
• 1:11:48
  Speaker 3: So that would make me still have things in the show.
• 1:11:50
  Speaker 3: People in town would see that not, depending on before and the slow or maybe people want to number fear, bourbon and food.
• 1:11:56
  Speaker 3: You truly care and you want to go and buy to do that.
• 1:11:59
  Speaker 3: The real things are going to be and that's the point it'sow and it gets a ride.
• 1:12:02
  Speaker 1: And I don't mean that 19-aft in the E-Business wanted to go to the Havs for the people of 11-aft Last bourbon come at Don J's party was then we're at Tubbs and meeting at her house at a local store and everybody came to onion-aft into the Havs' big house.
• 1:12:15
  Speaker 1: I mean you're there having what you never would.
• 1:12:29
  Speaker 1: Germany you like you come to this internally.
• 1:12:31
  Speaker 1: This is the time you basically apple kentucky to know what you want to.
• 1:12:36
  Speaker 3: You know, thank you guys, it's case you're a fire fire, fire, fire, fire, fire, fire, fire, fire, fire, fire, fire, fire, fire fire fire, fire, fire, fire.
• 1:13:03
  Speaker 1: more than a repeat of a dance time in the world.
• 1:13:05
  Speaker 1: It's more like 43 minutes If you're on a bus, if you're on a bus tour, I think they said it's about 30 minutes.
• 1:13:11
  Speaker 1: Well, if you're drinking, it's probably the right amount of time.
• 1:13:14
  Speaker 3: That's funny.
• 1:13:15
  Speaker 3: This is all.
• 1:13:19
  Speaker 3: What can they create for their company.
• 1:13:21
  Speaker 3: I knew I would get a time of good money.
• 1:13:23
  Speaker 3: They have done it.
• 1:13:23
  Speaker 3: I have this for last year, so, for whatever reason, no one can tell it's a year and next year's are a century, if we agree.
• 1:13:29
  Speaker 3: My produce is going to be residing on this.
• 1:13:32
  Speaker 1: Well, I think, I think I think we hear you some new things, so they work their way.
• 1:13:37
  Speaker 1: Plus, I mean, like you know, you've made them out of the base.
• 1:13:45
  Speaker 1: Possibly can you, and I think some of this should assure you much better hair.
• 1:13:47
  Speaker 1: But I think last year you nailed it.
• 1:13:48
  Speaker 1: Arson was like this history was perfect for craft to say what, and then whatever.
• 1:13:52
  Speaker 1: And you had, then I, based on space, I did do shitting or will, said I felt illicit from the main festival.
• 1:13:59
  Speaker 1: I know that's what you were talking about.
• 1:14:01
  Speaker 3: It's going to be pain, it's going to be a destined set of.
• 1:14:04
  Speaker 3: We hope it would have been way, but it's going to be.
• 1:14:07
  Speaker 3: It's just going to be the people that walk, because it's going to be a week right and, from the rest, the craft is that's buddy.
• 1:14:13
  Speaker 3: Can they do to get the people in there?
• 1:14:17
  Speaker 3: We ask that that's like yeah, and so it's gonna be amazing.
• 1:14:21
  Speaker 1: You're part of the cool kids.
• 1:14:23
  Speaker 1: His cool kids is because of.
• 1:14:27
  Speaker 3: So you know they, they get it.
• 1:14:29
  Speaker 3: I mean I will apologize from new solutions.
• 1:14:31
  Speaker 3: I apologize the same thing the brother that he was on.
• 1:14:34
  Speaker 3: He says I had a folding table chairs, no tablecloth.
• 1:14:37
  Speaker 3: But he actually told me don't you to me, me, show me my own robot of a tier that he got?
• 1:14:43
  Speaker 1: Exactly exactly what it is.
• 1:14:45
  Speaker 1: It's what they don't understand, is it?
• 1:14:47
  Speaker 1: You don't have to have a tablecloth.
• 1:14:49
  Speaker 1: I remember I it's, it's you whiskey, but but they, they, they like to have some bells and whistles.
• 1:14:57
  Speaker 1: I'm for.
• 1:15:07
  Speaker 1: I mean, I'm going to wait on Saturday because of the Booker's box.
• 1:15:09
  Speaker 1: I love the whole experience of Booker's but at the same time, it's still about, and there's been a lot of people that I've met that it's a whiskey, Just a whiskey.
• 1:15:12
  Speaker 3: It's all in mine.
• 1:15:13
  Speaker 3: Fred knows it.
• 1:15:13
  Speaker 3: It's a car and it's something that's for me.
• 1:15:14
  Speaker 3: So talk to your friends with a cup on it.
• 1:15:16
  Speaker 1: That's a gift, oh.
• 1:15:18
  Speaker 3: That's the thing, it's authentic.
• 1:15:21
  Speaker 3: I've never seen church derby in here.
• 1:15:22
  Speaker 3: But it's not authentic.
• 1:15:23
  Speaker 3: But we're other.
• 1:15:24
  Speaker 3: That's romantic.
• 1:15:24
  Speaker 1: But look at us, churchill's, down to the space, not quite the access to eating and everything they own it.
• 1:15:31
  Speaker 1: There's not a lot of access to them for the general it's.
• 1:15:35
  Speaker 1: You're there on a general admission to have as much access to these as the video, but they might have some people Bourbon is about the thing and that's really, and you're showing each other those pieces around.
• 1:15:47
  Speaker 3: You can't take that one clue.
• 1:15:48
  Speaker 3: Oh, it's all right, and I grew up watching.
• 1:15:54
  Speaker 3: It's like literally the time for the soup.
• 1:15:55
  Speaker 3: I mean, I'm not wait.
• 1:15:56
  Speaker 3: The horses are starting therapy for the 20 sauce.
• 1:16:00
  Speaker 3: That's the seat.
• 1:16:01
  Speaker 3: These are off.
• 1:16:02
  Speaker 1: Right up for that 18 hours of breeze and two minutes Two.
• 1:16:07
  Speaker 3: Two At the bourbon festival.
• 1:16:10
  Speaker 1: Yes, you know the trainers and go, they go out into the community too, have a shot to be someplace in Pinellia, or you might, and I can tell you, the craft distillers in Volstead the craft distillers in Volstead.
• 1:16:23
  Speaker 3: you're gonna see Recepticon.
• 1:16:24
  Speaker 3: You know too much for anything to come.
• 1:16:26
  Speaker 3: Tiny Supernat, ct, ct.
• 1:16:28
  Speaker 1: He can brew when he has a disaster.
• 1:16:31
  Speaker 3: Yeah, so hey.
• 1:16:32
  Speaker 3: We're on for the E5, the Piedmont side of the game.
• 1:16:34
  Speaker 3: At Nuts we're entering the regular fifth-gallon American Winter.
• 1:16:38
  Speaker 3: It's still in America's most part of my gosh, the been the old friends 20 are.
• 1:16:42
  Speaker 1: Were 24 the who have her.
• 1:16:44
  Speaker 1: Basically, I've been trying, I've been to be signing up us to be here and all the things they take I leave, based off of this year.
• 1:16:51
  Speaker 1: Last year I could feel the the in of an awful it would.
• 1:16:54
  Speaker 1: It can off but feel it going on.
• 1:16:56
  Speaker 1: I couldn't have it sold out, experiencing especially who does, I'm deli sure take a Wednesday and get this in her day.
• 1:17:03
  Speaker 3: To be an entering person.
• 1:17:04
  Speaker 3: We didn't know that's a rock monster.
• 1:17:05
  Speaker 3: What I'm seeing now is an inspiration within our hearts that we still have a way for distilleries to get in, and it concerns when.
• 1:17:12
  Speaker 3: And the thing is they have a good set of spartan water bottles.
• 1:17:15
  Speaker 3: The price could end up being a part of that showcase.
• 1:17:17
  Speaker 1: for a second that's the one thing Bourbon's American.
• 1:17:20
  Speaker 1: You can't buy canadian too high and oh, scotch gets too high by burke's.
• 1:17:27
  Speaker 1: Prices aren't going to go up because I can't start the challenge.
• 1:17:30
  Speaker 1: That's the whole purpose of that.
• 1:17:32
  Speaker 1: It's by what america's going crazy they need.
• 1:17:36
  Speaker 1: There's going to be a problem in the end secretary of kentucky's.
• 1:17:40
  Speaker 3: It's not just a big time off, we're important Cycle.
• 1:17:54
  Speaker 1: Last year was 36 in the 49 and along with 10.
• 1:17:58
  Speaker 1: But what I will tell you and we thank you.
• 1:18:01
  Speaker 1: Ask you what time Eastern?
• 1:18:02
  Speaker 3: Okay, randy Feature we're talking about, but what I will tell you, and we thank you, is to ask you what time on Easter.
• 1:18:05
  Speaker 3: Okay, randy, beat you up.
• 1:18:06
  Speaker 3: We're talking about going to eat.
• 1:18:09
  Speaker 1: So I'll wrap up.
• 1:18:10
  Speaker 1: I think this is a particular weed-off subject.
• 1:18:13
  Speaker 3: Oh, and I think this will get on point.
• 1:18:15
  Speaker 1: It's just he's been.
• 1:18:16
  Speaker 1: Just give your last, give us your best pitch that you give everybody.
• 1:18:22
  Speaker 3: Every year it's always fun.
• 1:18:22
  Speaker 3: Every year's it's always fun.
• 1:18:23
  Speaker 3: Every year it's different.
• 1:18:24
  Speaker 3: I haven't been here.
• 1:18:26
  Speaker 3: If you haven't, it's too many, so you put on a go, but you though, still I don't think, I don't think, I don't think, I don't think, I don't think, I don't think, I don't think.
• 1:18:38
  Speaker 1: I don't think I the people on tonight and we'll send it out, but then I'll finish up all right.
• 1:18:42
  Speaker 1: Um, that's guyscom for uh skype or facebook number, uh, facebook grams.
• 1:18:49
  Speaker 1: Oh, how long you're up, really water.
• 1:18:50
  Speaker 1: Uh, if then also I heart sovereign positive one, ronnie, and so, no matter what you nice and good feedback and good bourbon scoops and good friends and your response, and live with his uncut and little steeps.