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Steele Smiley is Out to Reinvent Fast Food

Steele Smiley, CEO and founder of Crisp & Green—one of the category’s fastest-growing franchises—has a new plant-based brand with major potential. Creating, growing, and disrupting the market is nothing new for Smiley, however, who went from a fitness empire to the business of healthy eating, and has zero plans of letting up.

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