Latest / Personal Injury Mastermind w/ Chris Dreyer
142. Wendy Lieber, ContentBacon — Content Optimization: Accelerate the Sales Cycle and Land More Clients
Content that converts needs to do four things: solve existing pain points, be understandable, tell a story, and humanize the brand. Wendy Lieber, co-founder of ContentBacon offers a content subscription service to make your copy sizzle! Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline.
What's In This Episode
Who is Wendy Lieber?
What are the advantages of hiring dedicated copywriters?
What types of content should be used at what stage of the client journey?
How can inbound marketing help empower the client to take action?
What…
The skinny
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