Latest / Omni Talk Retail / AI Hits Black Friday, Amazon Tests 30-Minute Groceries & Walmart Adds Ads To Sparky | Fast Five

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AI Hits Black Friday, Amazon Tests 30-Minute Groceries & Walmart Adds Ads To Sparky | Fast Five · Omni Talk Retail

• 0:00
  This
• 0:01
  episode
• 0:01
  of
• 0:01
  the
• 0:01
  OMNITALK
• 0:02
  Retail
• 0:02
  Fast
• 0:02
  5
• 0:03
  is
• 0:03
  brought
• 0:03
  to
• 0:03
  you
• 0:03
  by
• 0:03
  the
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
• 0:05
  Group.
• 0:06
  The
• 0:06
  A
• 0:06
  and
• 0:06
  M
• 0:06
  Consumer
• 0:07
  and
• 0:07
  Retail
• 0:07
  Group
• 0:07
  is
• 0:08
  a
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  management
• 0:08
  consulting
• 0:09
  firm
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  that
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  the
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  most
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  complex
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  and
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  advances
• 0:12
  its
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  clients,
• 0:13
  people
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  and
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  communities
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  towards
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  their
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  maximum
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  CRG
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  like
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  pragmatism
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  to
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• 0:20
  retailers
• 0:21
  and
• 0:21
  consumer
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  products
• 0:22
  companies
• 0:23
  be
• 0:23
  on
• 0:23
  the
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  right
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  side
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  of
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  disruption
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  and
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  Miracle,
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  the
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  catalyst
• 0:27
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  retailers
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  are
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  opening
• 0:30
  new
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  streams
• 0:32
  with
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  marketplaces,
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  dropship
• 0:33
  and
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  retail
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  media
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  succeeding.
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  and
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  more
• 0:39
  profits
• 0:40
  without
• 0:40
  the
• 0:40
  heavy
• 0:41
  lifting.
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  What's
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  holding
• 0:42
  you
• 0:42
  back?
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  Visit
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  Miracle.com
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  That's
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  M
• 0:45
  I
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  R
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  A
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  K
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  L.com
• 0:48
  and
• 0:48
  Corso.
• 0:49
  Your
• 0:49
  stores
• 0:50
  are
• 0:50
  full
• 0:50
  of
• 0:51
  data,
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  but
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  are
• 0:52
  your
• 0:52
  teams
• 0:52
  acting
• 0:53
  on
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  it?
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  Corso
• 0:54
  turns
• 0:55
  retail
• 0:55
  data
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  into
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  daily
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  to
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  dos
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  Help
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  Infios.
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  At
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  they
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  unite
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  warehousing,
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  transportation
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  and
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  order
• 1:15
  management
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  every
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  and
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  a
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  consumer
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  more@ocampo
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  capital.com
• 1:41
  hello,
• 1:41
  you
• 1:42
  are
• 1:42
  listening
• 1:42
  to
• 1:42
  Omnitalk's
• 1:43
  Retail
• 1:43
  Fast
• 1:44
  Five,
• 1:44
  ranked
• 1:44
  in
• 1:44
  the
• 1:44
  top
• 1:45
  10%
• 1:45
  of
• 1:45
  all
• 1:46
  podcasts
• 1:46
  globally
• 1:46
  and
• 1:47
  currently
• 1:47
  the
• 1:47
  only
• 1:47
  retail
• 1:48
  podcast
• 1:48
  ranked
• 1:49
  in
• 1:49
  the
• 1:49
  top
• 1:49
  100
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  of
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• 1:51
  on
• 1:51
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• 1:51
  Podcasts.
• 1:52
  The
• 1:52
  Retail
• 1:53
  Fast
• 1:53
  five
• 1:53
  is
• 1:53
  the
• 1:54
  podcast
• 1:54
  that
• 1:54
  we
• 1:54
  hope
• 1:54
  makes
• 1:55
  you
• 1:55
  feel
• 1:55
  a
• 1:55
  little
• 1:56
  smarter,
• 1:56
  but
• 1:56
  most
• 1:57
  importantly,
• 1:57
  a
• 1:57
  little
• 1:58
  happier
• 1:58
  each
• 1:58
  week
• 1:58
  too.
• 1:59
  And
• 1:59
  the
• 1:59
  Fast
• 2:00
  5
• 2:00
  is
• 2:00
  just
• 2:00
  one
• 2:00
  of
• 2:01
  the
• 2:01
  many
• 2:01
  great
• 2:01
  podcasts
• 2:02
  you
• 2:02
  can
• 2:02
  find
• 2:02
  from
• 2:03
  the
• 2:03
  Omnitalk
• 2:03
  Retail
• 2:04
  Podcast
• 2:04
  Network
• 2:04
  alongside
• 2:05
  our
• 2:05
  Retail
• 2:06
  Daily
• 2:06
  Minute
• 2:06
  which
• 2:06
  brings
• 2:07
  you
• 2:07
  a
• 2:07
  cure
• 2:07
  curated
• 2:08
  selection
• 2:08
  of
• 2:08
  the
• 2:08
  most
• 2:08
  important
• 2:09
  retail
• 2:09
  headlines
• 2:10
  every
• 2:10
  morning
• 2:11
  and
• 2:11
  our
• 2:11
  Retail
• 2:12
  Technology
• 2:12
  Spotlight
• 2:13
  series
• 2:13
  which
• 2:13
  goes
• 2:13
  deep
• 2:14
  each
• 2:14
  week
• 2:14
  on
• 2:14
  the
• 2:15
  latest
• 2:15
  retail
• 2:16
  technology
• 2:16
  trends.
• 2:17
  It's
• 2:17
  December
• 2:18
  3,
• 2:18
  2025.
• 2:19
  I'm
• 2:19
  one
• 2:19
  of
• 2:20
  your
• 2:20
  hosts,
• 2:20
  Ann
• 2:20
  Mazinga.
• 2:21
  And
• 2:21
  I'm
• 2:22
  one
• 2:22
  of
• 2:22
  your
• 2:22
  other
• 2:22
  hosts,
• 2:22
  Chris
• 2:23
  Walton.
• 2:24
  And
• 2:24
  we
• 2:24
  are
• 2:24
  here
• 2:24
  once
• 2:25
  again
• 2:25
  to
• 2:25
  discuss
• 2:25
  all
• 2:26
  the
• 2:26
  top
• 2:26
  headlines
• 2:26
  from
• 2:27
  the
• 2:27
  past
• 2:27
  week
• 2:28
  making
• 2:28
  waves
• 2:28
  in
• 2:29
  the
• 2:29
  world
• 2:29
  of
• 2:29
  omnichannel
• 2:30
  retailing.
• 2:31
  Chris
• 2:31
  before
• 2:32
  we
• 2:32
  get
• 2:32
  into
• 2:32
  the
• 2:32
  headlines,
• 2:33
  we
• 2:33
  were
• 2:33
  both
• 2:33
  planning
• 2:34
  last
• 2:34
  week
• 2:34
  to
• 2:35
  be
• 2:35
  out
• 2:36
  in
• 2:36
  stores
• 2:36
  for
• 2:37
  Black
• 2:37
  Friday.
• 2:38
  I
• 2:38
  have
• 2:38
  to
• 2:38
  Know,
• 2:39
  what
• 2:39
  was
• 2:39
  your
• 2:39
  trip
• 2:40
  like
• 2:40
  and
• 2:40
  what
• 2:40
  were
• 2:41
  one.
• 2:41
  What
• 2:41
  were
• 2:41
  some
• 2:41
  of
• 2:41
  the
• 2:42
  most
• 2:42
  memorable
• 2:42
  things
• 2:43
  that
• 2:43
  you
• 2:43
  saw
• 2:43
  during
• 2:43
  your
• 2:44
  shopping
• 2:44
  trip?
• 2:45
  Oh,
• 2:45
  wow.
• 2:46
  Yeah,
• 2:47
  I
• 2:47
  mean,
• 2:47
  I.
• 2:47
  I
• 2:47
  went.
• 2:48
  Yeah,
• 2:48
  I
• 2:48
  went
• 2:48
  out
• 2:48
  to
• 2:48
  Southdale,
• 2:49
  the
• 2:49
  first
• 2:49
  indoor
• 2:49
  mall
• 2:50
  in
• 2:50
  the
• 2:50
  history
• 2:50
  of
• 2:50
  America,
• 2:51
  right
• 2:51
  down
• 2:51
  from
• 2:51
  our
• 2:51
  house.
• 2:51
  Went
• 2:52
  out
• 2:52
  there,
• 2:52
  checked
• 2:52
  it
• 2:52
  out,
• 2:52
  checked
• 2:53
  out
• 2:53
  the
• 2:53
  new
• 2:53
  luxury
• 2:54
  wing.
• 2:54
  That
• 2:54
  was
• 2:54
  kind
• 2:54
  of
• 2:54
  cool
• 2:55
  to
• 2:55
  see.
• 2:55
  They've
• 2:55
  done
• 2:55
  a
• 2:55
  nice
• 2:56
  job
• 2:56
  there.
• 2:57
  The
• 2:57
  things
• 2:58
  that
• 2:58
  stood
• 2:58
  out
• 2:58
  to
• 2:58
  me
• 2:58
  and
• 2:58
  was.
• 2:59
  I
• 2:59
  was
• 2:59
  actually
• 2:59
  shocked
• 2:59
  at
• 3:00
  how
• 3:00
  much
• 3:00
  traffic
• 3:00
  there
• 3:00
  was.
• 3:00
  I
• 3:01
  mean,
• 3:01
  I
• 3:01
  think
• 3:01
  I've
• 3:01
  hit
• 3:02
  Southdale
• 3:02
  pretty
• 3:02
  regularly
• 3:03
  over
• 3:03
  the
• 3:03
  past
• 3:03
  few
• 3:03
  years,
• 3:04
  and
• 3:04
  it
• 3:04
  felt
• 3:04
  like
• 3:04
  it
• 3:04
  was
• 3:04
  busier
• 3:05
  than
• 3:05
  I
• 3:05
  remember
• 3:06
  it.
• 3:06
  And
• 3:06
  the.
• 3:07
  The
• 3:07
  store
• 3:08
  that
• 3:08
  stood
• 3:08
  out
• 3:08
  to
• 3:08
  me
• 3:09
  was
• 3:09
  actually
• 3:09
  Sephora.
• 3:10
  Sephora
• 3:11
  was
• 3:11
  just
• 3:12
  banging.
• 3:12
  Like,
• 3:13
  there
• 3:13
  were,
• 3:13
  like,
• 3:14
  lines
• 3:14
  throughout
• 3:14
  the
• 3:14
  store.
• 3:15
  Like,
• 3:15
  you
• 3:15
  could
• 3:15
  barely
• 3:16
  move
• 3:16
  in
• 3:16
  there.
• 3:16
  So
• 3:17
  kudos
• 3:17
  to
• 3:18
  them.
• 3:18
  I
• 3:18
  hope
• 3:18
  that
• 3:18
  was
• 3:19
  reminiscent
• 3:20
  of
• 3:20
  what
• 3:20
  their
• 3:20
  store
• 3:21
  experience
• 3:21
  looked
• 3:21
  like
• 3:22
  throughout
• 3:22
  the
• 3:22
  country
• 3:22
  on
• 3:23
  Black
• 3:23
  Friday.
• 3:23
  But
• 3:24
  from
• 3:24
  the.
• 3:24
  The
• 3:25
  sample
• 3:25
  size
• 3:25
  of
• 3:25
  1,
• 3:26
  it
• 3:26
  was
• 3:26
  a
• 3:26
  pretty.
• 3:27
  Pretty
• 3:27
  telling
• 3:27
  experience
• 3:27
  for
• 3:28
  me.
• 3:28
  How
• 3:28
  about
• 3:28
  you?
• 3:28
  What'd
• 3:29
  you
• 3:29
  notice?
• 3:31
  I
• 3:31
  was
• 3:31
  shocked
• 3:32
  at
• 3:32
  the
• 3:33
  Gap.
• 3:33
  I
• 3:33
  posted
• 3:34
  a
• 3:34
  video
• 3:34
  on
• 3:35
  LinkedIn.
• 3:36
  I
• 3:36
  have
• 3:36
  never
• 3:37
  seen
• 3:37
  a
• 3:37
  line
• 3:38
  that
• 3:38
  long
• 3:39
  ever
• 3:40
  in
• 3:40
  my
• 3:40
  life.
• 3:40
  I
• 3:40
  mean,
• 3:41
  it
• 3:41
  wrapped
• 3:41
  around
• 3:42
  the
• 3:42
  whole
• 3:43
  store
• 3:43
  and.
• 3:43
  And
• 3:44
  it
• 3:44
  was,
• 3:44
  I
• 3:44
  mean,
• 3:45
  easily
• 3:46
  the
• 3:46
  most
• 3:47
  traffic
• 3:47
  I've
• 3:47
  seen.
• 3:47
  And
• 3:48
  I
• 3:48
  was
• 3:48
  particularly
• 3:49
  interested,
• 3:49
  based
• 3:50
  on
• 3:50
  our
• 3:50
  conversation
• 3:50
  last
• 3:51
  week
• 3:51
  and
• 3:51
  after
• 3:52
  hearing
• 3:52
  Ella's
• 3:53
  remarks,
• 3:53
  too,
• 3:53
  about,
• 3:54
  like,
• 3:54
  I
• 3:54
  think
• 3:54
  I'm.
• 3:55
  And
• 3:55
  she
• 3:55
  was
• 3:55
  sending
• 3:55
  us
• 3:55
  pictures
• 3:56
  throughout
• 3:56
  the
• 3:56
  week.
• 3:57
  And,
• 3:57
  like,
• 3:58
  I've
• 3:58
  found
• 3:58
  a
• 3:58
  Gap
• 3:59
  thing.
• 3:59
  Here's
• 4:00
  like,
• 4:00
  I
• 4:01
  think
• 4:01
  everybody
• 4:02
  who
• 4:03
  I've
• 4:03
  talked
• 4:04
  to
• 4:04
  since
• 4:04
  that
• 4:05
  podcast
• 4:05
  was
• 4:05
  like,
• 4:05
  yeah,
• 4:06
  we
• 4:06
  were
• 4:06
  going
• 4:07
  back
• 4:07
  to
• 4:07
  Gap,
• 4:07
  and
• 4:07
  it
• 4:08
  certainly
• 4:08
  was
• 4:09
  apparent
• 4:09
  on
• 4:09
  Black
• 4:10
  Friday.
• 4:10
  I
• 4:10
  don't
• 4:10
  know
• 4:11
  if
• 4:11
  the
• 4:11
  deals
• 4:11
  were
• 4:12
  just
• 4:12
  too
• 4:12
  good
• 4:12
  to
• 4:12
  pass
• 4:12
  up
• 4:13
  or
• 4:13
  what,
• 4:13
  but.
• 4:14
  But
• 4:14
  that
• 4:14
  place
• 4:15
  was
• 4:15
  insane.
• 4:15
  I
• 4:15
  could
• 4:16
  not
• 4:16
  believe
• 4:16
  it.
• 4:17
  Yeah,
• 4:18
  I
• 4:18
  did
• 4:18
  stop
• 4:18
  through
• 4:18
  Banana,
• 4:19
  and
• 4:19
  Banana
• 4:19
  did
• 4:20
  not
• 4:20
  entice
• 4:20
  me,
• 4:20
  so.
• 4:20
  But
• 4:21
  I
• 4:21
  did
• 4:21
  love
• 4:21
  seeing
• 4:21
  producer
• 4:22
  Ella's
• 4:22
  pictures
• 4:23
  of
• 4:23
  all
• 4:23
  her
• 4:24
  friends
• 4:24
  wearing
• 4:24
  Gap
• 4:25
  stuff.
• 4:25
  Stuff
• 4:25
  and
• 4:25
  the
• 4:25
  Gap
• 4:26
  bag
• 4:26
  she
• 4:26
  had
• 4:26
  and
• 4:26
  all
• 4:27
  that.
• 4:27
  It
• 4:27
  was
• 4:27
  great.
• 4:27
  It
• 4:27
  was
• 4:28
  really
• 4:28
  funny.
• 4:28
  But,
• 4:28
  yeah,
• 4:29
  Banana
• 4:29
  didn't
• 4:29
  entice
• 4:29
  me
• 4:30
  at
• 4:30
  all.
• 4:30
  And
• 4:30
  I
• 4:30
  didn't
• 4:30
  hit
• 4:30
  Old
• 4:30
  Navy.
• 4:31
  Did
• 4:31
  you
• 4:31
  hit
• 4:31
  Old
• 4:31
  Navy
• 4:31
  at
• 4:31
  all?
• 4:33
  No,
• 4:33
  I
• 4:33
  didn't.
• 4:34
  I
• 4:34
  was
• 4:35
  at
• 4:35
  the
• 4:35
  outlets
• 4:36
  primarily,
• 4:36
  so
• 4:37
  there
• 4:38
  was
• 4:38
  a
• 4:38
  line,
• 4:38
  you
• 4:39
  know,
• 4:39
  in
• 4:39
  Old
• 4:39
  Navy
• 4:40
  as
• 4:40
  well.
• 4:41
  Lots
• 4:41
  of
• 4:41
  traffic.
• 4:41
  But
• 4:42
  actually,
• 4:42
  I
• 4:42
  was
• 4:42
  surprised.
• 4:43
  It.
• 4:43
  I
• 4:43
  talked
• 4:44
  to
• 4:44
  some
• 4:44
  of
• 4:44
  the.
• 4:44
  Of
• 4:45
  the
• 4:46
  people
• 4:46
  working
• 4:47
  at
• 4:47
  the
• 4:47
  retailers,
• 4:48
  and
• 4:48
  a
• 4:49
  lot
• 4:49
  of
• 4:49
  them
• 4:49
  said,
• 4:49
  like,
• 4:50
  this
• 4:50
  is
• 4:50
  just
• 4:50
  typical
• 4:51
  Saturday
• 4:51
  traffic
• 4:52
  for
• 4:52
  us.
• 4:52
  Like,
• 4:52
  they
• 4:53
  didn't
• 4:53
  feel
• 4:53
  like
• 4:53
  they
• 4:54
  were,
• 4:55
  you
• 4:55
  know,
• 4:55
  like,
• 4:55
  at
• 4:55
  the
• 4:56
  regular
• 4:56
  malls
• 4:56
  they
• 4:56
  were
• 4:56
  like
• 4:57
  it
• 4:57
  wasn't
• 4:57
  as
• 4:57
  crazy.
• 4:58
  And
• 4:58
  I
• 4:58
  don't
• 4:58
  know
• 4:58
  if
• 4:58
  that
• 4:58
  was
• 4:59
  because
• 4:59
  deals
• 5:00
  have
• 5:00
  been
• 5:00
  so
• 5:00
  stretched
• 5:01
  out
• 5:01
  this
• 5:01
  year.
• 5:01
  Like
• 5:02
  you
• 5:02
  know,
• 5:02
  the
• 5:03
  Black
• 5:03
  Friday
• 5:03
  deals
• 5:04
  in
• 5:04
  store
• 5:04
  on
• 5:04
  Black
• 5:04
  Friday
• 5:05
  went
• 5:05
  through
• 5:06
  Monday
• 5:06
  in
• 5:06
  most
• 5:07
  cases.
• 5:07
  So
• 5:08
  I
• 5:08
  think
• 5:09
  from
• 5:09
  from
• 5:10
  just
• 5:10
  the
• 5:10
  anecdotal
• 5:11
  responses
• 5:12
  that
• 5:12
  I
• 5:12
  got
• 5:12
  from
• 5:12
  some
• 5:12
  of
• 5:12
  the
• 5:13
  people
• 5:13
  working
• 5:13
  in
• 5:13
  the
• 5:13
  stores,
• 5:14
  they
• 5:14
  were
• 5:14
  like
• 5:14
  it,
• 5:14
  it
• 5:14
  was
• 5:15
  not
• 5:15
  as
• 5:15
  crazy
• 5:15
  as
• 5:15
  we
• 5:16
  thought
• 5:16
  it
• 5:16
  was
• 5:16
  going
• 5:16
  to
• 5:17
  be.
• 5:17
  So
• 5:19
  we'll
• 5:19
  just
• 5:19
  have
• 5:19
  to
• 5:19
  keep
• 5:19
  watching
• 5:20
  the
• 5:20
  patterns
• 5:20
  I
• 5:21
  guess
• 5:21
  and
• 5:21
  see,
• 5:21
  I'm
• 5:22
  curious
• 5:22
  to
• 5:22
  compare
• 5:22
  this
• 5:23
  year
• 5:23
  to
• 5:23
  next
• 5:23
  year
• 5:23
  year
• 5:23
  too
• 5:24
  and
• 5:24
  see,
• 5:24
  yeah,
• 5:24
  see
• 5:25
  what
• 5:25
  happens.
• 5:25
  But
• 5:26
  yeah,
• 5:26
  a
• 5:26
  lot
• 5:27
  of
• 5:27
  Black
• 5:27
  Friday
• 5:27
  and
• 5:28
  Cyber
• 5:28
  Day
• 5:28
  extensions
• 5:29
  too
• 5:29
  I'm
• 5:29
  seeing
• 5:29
  in
• 5:29
  my
• 5:30
  inbox
• 5:30
  as
• 5:30
  well.
• 5:31
  So
• 5:31
  you
• 5:31
  never
• 5:31
  know.
• 5:31
  And
• 5:31
  the
• 5:32
  outlet
• 5:32
  malls
• 5:32
  are
• 5:32
  always
• 5:32
  a
• 5:33
  different
• 5:33
  beast
• 5:33
  too.
• 5:33
  They're
• 5:34
  always
• 5:34
  a
• 5:34
  hard,
• 5:34
  hard
• 5:35
  comp
• 5:35
  too
• 5:35
  as
• 5:35
  well.
• 5:36
  So.
• 5:36
  All
• 5:36
  right.
• 5:37
  And
• 5:37
  well,
• 5:37
  you
• 5:37
  know,
• 5:38
  this
• 5:38
  is
• 5:38
  the
• 5:39
  first
• 5:39
  podcast
• 5:40
  of
• 5:40
  the
• 5:40
  month
• 5:40
  so
• 5:41
  we
• 5:41
  have
• 5:41
  to
• 5:41
  hand
• 5:41
  out
• 5:42
  our
• 5:42
  Omnistar
• 5:42
  Award.
• 5:43
  And
• 5:43
  so
• 5:43
  for
• 5:43
  those
• 5:43
  new
• 5:44
  to
• 5:44
  the
• 5:44
  podcast,
• 5:44
  our
• 5:45
  Omnistar
• 5:45
  Award
• 5:46
  is
• 5:46
  the
• 5:46
  award
• 5:46
  we
• 5:46
  give
• 5:46
  out
• 5:47
  each
• 5:47
  month
• 5:47
  in
• 5:47
  partnership
• 5:48
  with
• 5:48
  CORE
• 5:48
  to
• 5:48
  recognize
• 5:49
  the
• 5:49
  top
• 5:49
  Omni
• 5:49
  Channel
• 5:50
  operators
• 5:50
  out
• 5:50
  there.
• 5:51
  Not
• 5:51
  the
• 5:51
  pundits,
• 5:52
  not
• 5:52
  the
• 5:52
  so
• 5:52
  called
• 5:52
  experts,
• 5:53
  but
• 5:53
  the
• 5:53
  real
• 5:53
  life
• 5:54
  retail
• 5:54
  operators
• 5:55
  making
• 5:55
  a
• 5:55
  difference
• 5:56
  in
• 5:56
  their
• 5:56
  retail
• 5:56
  organizations.
• 5:57
  Corso's
• 5:58
  AI
• 5:58
  copilot
• 5:59
  coaches
• 5:59
  retail
• 6:00
  leaders
• 6:00
  to
• 6:00
  optimize
• 6:01
  store
• 6:01
  performance
• 6:01
  at
• 6:01
  every
• 6:02
  level,
• 6:02
  transform
• 6:03
  retail
• 6:03
  operations
• 6:04
  from
• 6:04
  data
• 6:04
  overload
• 6:05
  into
• 6:05
  data
• 6:06
  powered.
• 6:07
  And
• 6:07
  this
• 6:07
  month's
• 6:07
  award,
• 6:08
  and
• 6:08
  I
• 6:08
  think,
• 6:08
  I
• 6:08
  think
• 6:09
  you
• 6:09
  should
• 6:09
  do
• 6:09
  the
• 6:09
  honors
• 6:09
  on
• 6:10
  this
• 6:10
  one
• 6:10
  and
• 6:10
  I
• 6:10
  think
• 6:11
  this
• 6:11
  one
• 6:11
  is
• 6:12
  in
• 6:12
  your
• 6:12
  wheelhouse
• 6:13
  so
• 6:13
  why
• 6:13
  don't
• 6:13
  you
• 6:13
  take
• 6:14
  it
• 6:14
  away.
• 6:15
  Yeah,
• 6:15
  I'm
• 6:16
  really
• 6:16
  excited
• 6:16
  that
• 6:16
  we
• 6:17
  get
• 6:17
  to
• 6:17
  award
• 6:18
  Emily
• 6:18
  Arusha
• 6:19
  Hillakew.
• 6:20
  Emily
• 6:20
  is
• 6:20
  the
• 6:21
  SVP
• 6:21
  of
• 6:21
  Private
• 6:22
  Brand
• 6:22
  Innovation
• 6:23
  at
• 6:23
  Macy's
• 6:24
  and
• 6:24
  she's
• 6:25
  winning
• 6:25
  this
• 6:26
  month's
• 6:26
  award
• 6:26
  for
• 6:26
  the
• 6:27
  bold
• 6:27
  work
• 6:27
  that
• 6:27
  she
• 6:28
  has
• 6:28
  been
• 6:28
  doing
• 6:28
  especially
• 6:29
  over
• 6:29
  the
• 6:29
  course
• 6:29
  of
• 6:30
  the
• 6:30
  last
• 6:30
  few
• 6:30
  months.
• 6:31
  From
• 6:31
  the
• 6:31
  Christian
• 6:32
  Siriano
• 6:33
  Inc.
• 6:33
  Partnership
• 6:34
  for
• 6:34
  New
• 6:34
  York
• 6:34
  Fashion
• 6:35
  Week
• 6:35
  to
• 6:35
  her
• 6:36
  continued
• 6:37
  work
• 6:37
  with
• 6:37
  her
• 6:37
  team
• 6:38
  on
• 6:38
  really
• 6:39
  developing
• 6:39
  Macy's
• 6:40
  on
• 6:40
  34th
• 6:40
  brand,
• 6:41
  Emily
• 6:42
  and
• 6:42
  her
• 6:42
  team
• 6:42
  are
• 6:43
  making
• 6:43
  the
• 6:43
  right
• 6:43
  strategic
• 6:44
  moves
• 6:45
  to
• 6:45
  source
• 6:45
  and
• 6:46
  design
• 6:46
  high
• 6:47
  quality,
• 6:47
  high
• 6:48
  fashion
• 6:48
  products
• 6:49
  for
• 6:50
  all
• 6:50
  of
• 6:50
  us,
• 6:51
  the
• 6:51
  masses,
• 6:52
  those
• 6:52
  who
• 6:52
  are
• 6:52
  still
• 6:53
  looking
• 6:53
  for
• 6:53
  good
• 6:54
  quality,
• 6:54
  good
• 6:55
  design
• 6:55
  in
• 6:55
  a
• 6:56
  product
• 6:56
  but
• 6:56
  don't
• 6:56
  want
• 6:56
  to
• 6:57
  spend
• 6:57
  a
• 6:57
  fortune.
• 6:59
  Emily
• 6:59
  and
• 6:59
  her
• 6:59
  team,
• 7:00
  they're
• 7:00
  working
• 7:00
  so
• 7:01
  closely
• 7:01
  with
• 7:02
  the
• 7:02
  rest
• 7:02
  of
• 7:02
  the
• 7:02
  operating
• 7:03
  team
• 7:03
  at
• 7:03
  Macy's
• 7:04
  to
• 7:04
  make
• 7:04
  sure
• 7:04
  that
• 7:04
  they
• 7:04
  can
• 7:05
  give
• 7:05
  us
• 7:05
  something
• 7:06
  to
• 7:06
  go
• 7:06
  to
• 7:06
  Macy's
• 7:07
  for.
• 7:07
  And
• 7:07
  Emily
• 7:08
  and
• 7:08
  team
• 7:08
  deserve
• 7:09
  all
• 7:09
  the
• 7:09
  kudos
• 7:10
  for
• 7:10
  this
• 7:10
  one.
• 7:10
  So
• 7:11
  congratulations
• 7:12
  Emily,
• 7:13
  we're
• 7:13
  proud
• 7:13
  of
• 7:14
  you.
• 7:15
  Yeah,
• 7:15
  Emily
• 7:15
  and
• 7:15
  I
• 7:15
  actually,
• 7:16
  believe
• 7:16
  it
• 7:16
  or
• 7:16
  not,
• 7:16
  Emily
• 7:16
  and
• 7:17
  I
• 7:17
  used
• 7:17
  to
• 7:17
  be
• 7:17
  senior
• 7:18
  buyers
• 7:18
  together
• 7:19
  back
• 7:19
  in
• 7:19
  our
• 7:20
  baby
• 7:20
  days
• 7:20
  at
• 7:20
  Target.
• 7:21
  She
• 7:21
  was
• 7:21
  buying
• 7:21
  baby
• 7:22
  kids
• 7:22
  clothes
• 7:22
  and
• 7:22
  I
• 7:22
  was
• 7:23
  buying
• 7:23
  the
• 7:23
  baby
• 7:23
  gear
• 7:24
  and
• 7:24
  all
• 7:24
  that
• 7:24
  stuff
• 7:24
  too.
• 7:25
  So
• 7:25
  it's
• 7:25
  good
• 7:25
  to
• 7:25
  see
• 7:25
  her
• 7:26
  get
• 7:26
  this
• 7:26
  recognition.
• 7:27
  Congrats,
• 7:27
  Emily.
• 7:28
  All
• 7:28
  right,
• 7:28
  and
• 7:29
  in
• 7:29
  this
• 7:29
  week's
• 7:29
  Fast
• 7:30
  Five,
• 7:30
  we've
• 7:30
  got
• 7:30
  news
• 7:30
  on
• 7:30
  ChatGPT
• 7:31
  introducing
• 7:32
  shopping
• 7:33
  research.
• 7:34
  Walmart
• 7:34
  exploring
• 7:35
  bringing
• 7:35
  ads
• 7:35
  to
• 7:36
  its
• 7:36
  on
• 7:36
  site
• 7:36
  sparky
• 7:37
  AI
• 7:38
  shopping
• 7:38
  engine.
• 7:39
  New
• 7:39
  claims
• 7:39
  that
• 7:39
  smart
• 7:40
  glasses
• 7:40
  are
• 7:41
  set
• 7:41
  for
• 7:41
  a
• 7:41
  banner
• 7:41
  year
• 7:42
  in
• 7:42
  2026.
• 7:43
  And
• 7:43
  Amazon
• 7:44
  testing
• 7:44
  Amazon
• 7:45
  now
• 7:45
  a
• 7:46
  new
• 7:46
  30
• 7:46
  minute
• 7:46
  delivery
• 7:47
  service
• 7:47
  in
• 7:48
  Seattle
• 7:48
  and
• 7:48
  Philadelphia.
• 7:49
  But
• 7:49
  we
• 7:49
  begin
• 7:50
  today
• 7:50
  with
• 7:50
  more
• 7:51
  thoughts
• 7:51
  and
• 7:51
  news
• 7:51
  on
• 7:52
  Black
• 7:52
  Friday
• 7:52
  overall
• 7:53
  and.
• 7:54
  All
• 7:54
  right,
• 7:54
  headline
• 7:54
  number
• 7:55
  one,
• 7:55
  Black
• 7:55
  Friday
• 7:56
  saw
• 7:56
  a
• 7:56
  record
• 7:56
  $11.8
• 7:58
  billion
• 7:58
  in
• 7:59
  online
• 7:59
  sales.
• 8:00
  According
• 8:00
  to
• 8:00
  Adobe
• 8:00
  Analytics,
• 8:01
  Black
• 8:01
  Friday
• 8:02
  online
• 8:02
  sales
• 8:03
  hit
• 8:03
  $11.8
• 8:04
  billion,
• 8:05
  up
• 8:06
  9.1%
• 8:07
  from
• 8:07
  last
• 8:07
  year,
• 8:07
  with
• 8:08
  mobile
• 8:08
  accounting
• 8:08
  for
• 8:09
  55%
• 8:09
  of
• 8:10
  purchases
• 8:10
  and
• 8:11
  Buy
• 8:11
  now,
• 8:11
  pay
• 8:11
  later
• 8:11
  accounting
• 8:12
  for
• 8:12
  almost
• 8:12
  $800
• 8:13
  million
• 8:14
  of
• 8:14
  the
• 8:14
  online
• 8:15
  spend.
• 8:15
  Other
• 8:16
  reporting
• 8:16
  services
• 8:17
  like
• 8:17
  MasterCard
• 8:18
  Spending
• 8:18
  Pulse
• 8:18
  corroborated
• 8:19
  these
• 8:19
  figures,
• 8:20
  noting
• 8:20
  a
• 8:20
  10.4%
• 8:22
  growth
• 8:22
  in
• 8:22
  E
• 8:22
  commerce
• 8:23
  sales
• 8:23
  on
• 8:23
  Black
• 8:23
  Friday.
• 8:24
  And
• 8:25
  finally,
• 8:25
  also
• 8:26
  According
• 8:26
  to
• 8:27
  Adobe,
• 8:27
  AI
• 8:28
  driven
• 8:28
  traffic
• 8:29
  to
• 8:29
  US
• 8:30
  retail
• 8:30
  sites
• 8:30
  soared
• 8:31
  805%
• 8:33
  compared
• 8:34
  to
• 8:34
  last
• 8:34
  year.
• 8:34
  Chris,
• 8:36
  what
• 8:36
  are
• 8:36
  your
• 8:36
  big
• 8:37
  takeaways
• 8:38
  From
• 8:38
  Black
• 8:38
  Friday
• 8:39
  2025
• 8:40
  and
• 8:40
  what
• 8:40
  we
• 8:40
  just
• 8:41
  noted
• 8:41
  in
• 8:41
  these
• 8:41
  stats?
• 8:42
  Oh,
• 8:42
  man,
• 8:43
  God,
• 8:43
  where
• 8:43
  to
• 8:43
  start?
• 8:44
  You
• 8:44
  know,
• 8:44
  I've
• 8:44
  got
• 8:44
  a,
• 8:44
  I
• 8:44
  think
• 8:45
  a
• 8:45
  number
• 8:45
  of
• 8:45
  things
• 8:45
  stand
• 8:46
  out
• 8:46
  as
• 8:46
  I
• 8:46
  look
• 8:46
  at
• 8:46
  the
• 8:46
  statistics
• 8:47
  you
• 8:47
  just
• 8:47
  read
• 8:48
  as
• 8:48
  well
• 8:48
  as
• 8:49
  other
• 8:49
  research
• 8:49
  I
• 8:49
  did,
• 8:50
  you
• 8:50
  know,
• 8:50
  to
• 8:50
  prepare
• 8:51
  for
• 8:51
  today's
• 8:51
  show.
• 8:51
  I
• 8:51
  think,
• 8:52
  first
• 8:52
  of
• 8:52
  all,
• 8:53
  I'm
• 8:53
  not,
• 8:53
  I'm
• 8:53
  not
• 8:53
  surprised
• 8:54
  at
• 8:54
  all
• 8:54
  by
• 8:54
  the
• 8:54
  digital
• 8:54
  numbers.
• 8:55
  I
• 8:55
  mean,
• 8:55
  I
• 8:55
  can
• 8:55
  remember
• 8:56
  back
• 8:56
  when
• 8:56
  I
• 8:56
  was
• 8:56
  running
• 8:57
  E
• 8:57
  commerce
• 8:57
  for
• 8:57
  home
• 8:57
  furnishings
• 8:58
  back
• 8:58
  in
• 8:58
  2013
• 8:59
  and
• 8:59
  two
• 9:00
  between
• 9:00
  2013
• 9:01
  and
• 9:01
  2016,
• 9:02
  I
• 9:02
  used
• 9:02
  to
• 9:02
  say
• 9:02
  to
• 9:02
  my
• 9:02
  team
• 9:02
  all
• 9:03
  the
• 9:03
  time,
• 9:04
  expect
• 9:04
  a
• 9:04
  10
• 9:04
  bump.
• 9:05
  Like
• 9:05
  you
• 9:05
  could
• 9:05
  take
• 9:05
  it
• 9:06
  to
• 9:06
  the
• 9:06
  bank.
• 9:06
  It's
• 9:06
  going
• 9:06
  to
• 9:07
  happen.
• 9:07
  And
• 9:07
  I
• 9:07
  feel
• 9:07
  like
• 9:08
  I've
• 9:08
  said
• 9:08
  this
• 9:08
  on
• 9:08
  past
• 9:09
  shows
• 9:09
  when
• 9:09
  we've
• 9:10
  been
• 9:10
  talking
• 9:10
  about
• 9:10
  Black
• 9:10
  Friday
• 9:11
  as
• 9:11
  well.
• 9:11
  I
• 9:12
  think
• 9:12
  I've
• 9:12
  said
• 9:12
  it
• 9:12
  probably
• 9:12
  multiple
• 9:13
  times.
• 9:13
  So
• 9:13
  the
• 9:13
  10
• 9:14
  bump's
• 9:14
  not
• 9:14
  surprising.
• 9:15
  But
• 9:15
  it
• 9:15
  is
• 9:15
  surprising
• 9:16
  to
• 9:16
  see
• 9:16
  that
• 9:16
  that
• 9:17
  trajectory
• 9:17
  still
• 9:18
  is
• 9:18
  consistently
• 9:18
  happening
• 9:19
  year
• 9:19
  over
• 9:19
  year.
• 9:20
  So
• 9:20
  that's
• 9:20
  number
• 9:20
  one.
• 9:21
  Number
• 9:21
  two,
• 9:22
  the
• 9:22
  clubs,
• 9:23
  man,
• 9:23
  I
• 9:24
  don't
• 9:24
  know
• 9:24
  if
• 9:24
  you
• 9:24
  saw
• 9:24
  the
• 9:24
  data
• 9:25
  from
• 9:25
  Placer
• 9:25
  AI
• 9:26
  yesterday,
• 9:26
  but
• 9:26
  the
• 9:27
  clubs
• 9:27
  just
• 9:27
  crushed
• 9:28
  it.
• 9:28
  The,
• 9:29
  the
• 9:29
  traffic
• 9:29
  numbers
• 9:30
  for
• 9:30
  Sam's
• 9:30
  Club
• 9:30
  up
• 9:31
  9.7%.
• 9:32
  BJ's
• 9:33
  up
• 9:34
  8.2%.
• 9:35
  Costco
• 9:36
  7.7%.
• 9:37
  So
• 9:37
  people
• 9:38
  are
• 9:38
  finding
• 9:38
  value
• 9:39
  in
• 9:39
  the
• 9:39
  clubs.
• 9:39
  Like,
• 9:39
  who
• 9:39
  would
• 9:40
  have
• 9:40
  ever
• 9:40
  thought
• 9:40
  clubs
• 9:41
  on
• 9:41
  Black
• 9:41
  Friday,
• 9:41
  like,
• 9:42
  that's
• 9:42
  kind
• 9:42
  of
• 9:42
  the
• 9:42
  last
• 9:42
  place
• 9:43
  I
• 9:43
  would
• 9:43
  want
• 9:44
  to
• 9:44
  be,
• 9:44
  you
• 9:44
  know,
• 9:45
  given,
• 9:45
  like,
• 9:45
  I
• 9:45
  don't
• 9:45
  even
• 9:45
  want
• 9:46
  to
• 9:46
  be
• 9:46
  there
• 9:46
  on
• 9:46
  a
• 9:46
  Saturday
• 9:46
  or
• 9:47
  Sunday.
• 9:47
  You
• 9:47
  put
• 9:48
  the
• 9:48
  Black
• 9:48
  Friday
• 9:49
  traffic
• 9:49
  hell
• 9:49
  into
• 9:49
  it.
• 9:50
  No
• 9:50
  way.
• 9:50
  No,
• 9:50
  thank
• 9:50
  you.
• 9:50
  But
• 9:51
  hey,
• 9:51
  I
• 9:51
  guess
• 9:51
  when
• 9:52
  you
• 9:52
  got
• 9:52
  to
• 9:52
  get
• 9:52
  those
• 9:52
  deals,
• 9:53
  then.
• 9:53
  Third,
• 9:55
  I
• 9:55
  still
• 9:55
  can't
• 9:55
  believe
• 9:56
  that
• 9:56
  mobile
• 9:56
  is
• 9:56
  only
• 9:57
  50%
• 9:57
  of
• 9:58
  purchases.
• 9:58
  I
• 9:58
  mean,
• 9:59
  that
• 9:59
  still
• 9:59
  tells
• 10:00
  me
• 10:00
  that
• 10:00
  there's
• 10:00
  a
• 10:01
  ton
• 10:01
  of
• 10:01
  room
• 10:01
  to
• 10:01
  go
• 10:02
  on
• 10:02
  our
• 10:02
  mobile
• 10:02
  devices
• 10:03
  here
• 10:03
  over
• 10:03
  the
• 10:03
  next
• 10:03
  few
• 10:03
  years.
• 10:04
  Like
• 10:04
  55%,
• 10:05
  45%
• 10:06
  still
• 10:06
  happening
• 10:06
  away
• 10:06
  from
• 10:06
  a
• 10:07
  mobile
• 10:07
  device.
• 10:07
  I
• 10:07
  mean,
• 10:07
  it's
• 10:07
  just
• 10:08
  like,
• 10:08
  wow,
• 10:08
  okay.
• 10:09
  And
• 10:09
  then
• 10:09
  last
• 10:10
  but
• 10:10
  not
• 10:10
  least,
• 10:11
  and
• 10:11
  I
• 10:11
  think
• 10:11
  I
• 10:11
  might
• 10:11
  surprise
• 10:12
  people
• 10:12
  here,
• 10:12
  and
• 10:13
  I
• 10:13
  think
• 10:13
  I
• 10:13
  might
• 10:13
  even
• 10:14
  surprise
• 10:14
  you
• 10:14
  a
• 10:14
  little
• 10:14
  bit.
• 10:15
  I
• 10:15
  thought
• 10:16
  the
• 10:16
  growth
• 10:16
  in
• 10:16
  AI
• 10:17
  influenced
• 10:17
  shopping
• 10:18
  would
• 10:19
  be
• 10:19
  higher,
• 10:20
  800%
• 10:21
  in
• 10:22
  basically
• 10:22
  what
• 10:22
  is
• 10:22
  year
• 10:23
  two
• 10:23
  to
• 10:23
  me
• 10:23
  seems
• 10:24
  really
• 10:25
  low.
• 10:26
  And
• 10:26
  to
• 10:26
  prove
• 10:27
  that
• 10:27
  out,
• 10:27
  I
• 10:27
  looked
• 10:28
  at
• 10:28
  some
• 10:28
  comparables
• 10:29
  and
• 10:29
  I
• 10:29
  thought
• 10:29
  this
• 10:29
  was
• 10:30
  interesting.
• 10:30
  So
• 10:30
  you
• 10:30
  mentioned
• 10:31
  BNPL
• 10:31
  in
• 10:31
  your
• 10:32
  opening.
• 10:33
  So
• 10:33
  I
• 10:33
  look
• 10:33
  back
• 10:33
  at
• 10:33
  a,
• 10:34
  I
• 10:34
  look
• 10:34
  back
• 10:34
  at
• 10:34
  a
• 10:34
  CFBP
• 10:35
  report,
• 10:37
  PB
• 10:37
  report,
• 10:37
  CFPB
• 10:38
  report,
• 10:38
  I
• 10:39
  should
• 10:39
  say.
• 10:39
  And
• 10:39
  they
• 10:40
  looked
• 10:40
  at
• 10:40
  the
• 10:40
  amount
• 10:41
  of
• 10:41
  loans
• 10:41
  that
• 10:41
  originated
• 10:42
  via
• 10:42
  BNPL
• 10:43
  versus
• 10:43
  from
• 10:44
  2019
• 10:44
  to
• 10:45
  2021
• 10:46
  and
• 10:46
  they
• 10:46
  saw
• 10:47
  a
• 10:47
  970
• 10:48
  increase
• 10:49
  over
• 10:49
  those
• 10:49
  three,
• 10:50
  over
• 10:50
  those
• 10:50
  years.
• 10:51
  So
• 10:51
  like,
• 10:52
  I
• 10:52
  just
• 10:52
  feel
• 10:52
  like,
• 10:53
  I
• 10:53
  feel
• 10:53
  like
• 10:54
  based
• 10:54
  on
• 10:54
  where
• 10:55
  agentic
• 10:55
  AI
• 10:56
  is,
• 10:56
  an
• 10:56
  AI
• 10:57
  is
• 10:57
  in
• 10:57
  general
• 10:57
  and
• 10:57
  where
• 10:57
  it
• 10:58
  should
• 10:58
  be
• 10:58
  going,
• 10:59
  it
• 10:59
  feels
• 10:59
  like
• 10:59
  it
• 11:00
  should
• 11:00
  be
• 11:00
  moving
• 11:01
  faster.
• 11:01
  Like,
• 11:01
  it
• 11:02
  just
• 11:02
  feels
• 11:02
  like
• 11:02
  it
• 11:02
  should
• 11:03
  be
• 11:03
  moving
• 11:03
  faster
• 11:03
  to
• 11:03
  me.
• 11:04
  So
• 11:04
  makes
• 11:04
  me
• 11:05
  wonder
• 11:05
  if
• 11:05
  we
• 11:05
  need
• 11:05
  to
• 11:05
  start
• 11:06
  slowing
• 11:06
  our
• 11:06
  role
• 11:07
  on
• 11:07
  shopping
• 11:08
  these
• 11:09
  platforms.
• 11:09
  And
• 11:09
  as
• 11:10
  I
• 11:10
  said
• 11:10
  last
• 11:10
  week
• 11:11
  as
• 11:11
  well,
• 11:12
  like,
• 11:12
  maybe
• 11:12
  we
• 11:13
  need
• 11:13
  to
• 11:13
  be
• 11:13
  a
• 11:13
  little
• 11:13
  more
• 11:13
  thoughtful
• 11:14
  and
• 11:14
  pragmatic
• 11:14
  and
• 11:15
  view
• 11:15
  these
• 11:16
  kind
• 11:16
  of
• 11:16
  engines
• 11:17
  as
• 11:17
  search
• 11:17
  amplifiers
• 11:18
  first
• 11:18
  and
• 11:18
  foremost,
• 11:19
  versus
• 11:19
  like
• 11:19
  connecting
• 11:20
  our
• 11:20
  business
• 11:21
  and
• 11:21
  all
• 11:21
  our
• 11:22
  apps
• 11:22
  to
• 11:22
  them,
• 11:22
  as
• 11:22
  we
• 11:23
  discussed
• 11:23
  last
• 11:23
  week.
• 11:23
  That's
• 11:24
  kind
• 11:24
  of
• 11:24
  my,
• 11:24
  that's
• 11:25
  kind
• 11:25
  of
• 11:25
  my
• 11:25
  takeaway
• 11:26
  here
• 11:26
  from
• 11:26
  Black
• 11:26
  Friday.
• 11:27
  I,
• 11:28
  I
• 11:28
  think
• 11:28
  it
• 11:28
  makes
• 11:28
  sense
• 11:29
  to
• 11:29
  be
• 11:29
  thoughtful
• 11:29
  and
• 11:29
  pragmatic.
• 11:30
  But
• 11:30
  I
• 11:31
  mean,
• 11:31
  I
• 11:31
  think
• 11:31
  the
• 11:32
  biggest
• 11:32
  headline
• 11:33
  for
• 11:33
  me
• 11:33
  was
• 11:34
  that
• 11:34
  AI
• 11:35
  agents
• 11:35
  were
• 11:35
  involved
• 11:36
  in
• 11:36
  25%
• 11:37
  of
• 11:37
  purchases.
• 11:38
  25%.
• 11:39
  That
• 11:39
  means
• 11:39
  like
• 11:39
  one
• 11:40
  in
• 11:40
  four
• 11:40
  people
• 11:41
  as
• 11:41
  they're
• 11:41
  shopping,
• 11:42
  whether
• 11:42
  they're
• 11:42
  on
• 11:42
  their
• 11:42
  desktop,
• 11:43
  on
• 11:43
  their
• 11:43
  mobile,
• 11:43
  like
• 11:44
  they
• 11:44
  were
• 11:44
  using
• 11:45
  an
• 11:45
  agent
• 11:45
  in
• 11:45
  some
• 11:46
  way,
• 11:46
  shape
• 11:46
  or
• 11:46
  form.
• 11:47
  And
• 11:47
  I
• 11:47
  think
• 11:48
  that
• 11:48
  shows
• 11:48
  tremendous
• 11:49
  room
• 11:49
  to
• 11:49
  grow.
• 11:49
  I
• 11:50
  mean,
• 11:50
  I
• 11:50
  looked
• 11:51
  back,
• 11:51
  I
• 11:51
  was
• 11:51
  curious
• 11:52
  because
• 11:52
  in
• 11:52
  my
• 11:52
  Mind
• 11:52
  it's
• 11:53
  really,
• 11:53
  this
• 11:53
  is
• 11:53
  like
• 11:54
  e
• 11:54
  commerce
• 11:54
  shopping
• 11:55
  to
• 11:55
  me.
• 11:55
  Like
• 11:55
  how
• 11:56
  do
• 11:56
  we
• 11:56
  start
• 11:56
  to
• 11:56
  see
• 11:56
  e
• 11:57
  commerce
• 11:57
  develop
• 11:58
  E
• 11:58
  commerce
• 11:58
  shopping?
• 11:59
  When
• 11:59
  it
• 11:59
  started
• 11:59
  back
• 12:00
  in
• 12:00
  1998,
• 12:01
  that
• 12:01
  was
• 12:01
  like
• 12:01
  the
• 12:01
  first
• 12:01
  big
• 12:02
  year
• 12:02
  that
• 12:03
  e
• 12:03
  commerce
• 12:03
  shopping
• 12:04
  had
• 12:05
  for
• 12:05
  Black
• 12:05
  Friday
• 12:05
  for
• 12:06
  holiday
• 12:06
  sales.
• 12:07
  They
• 12:07
  only
• 12:07
  saw
• 12:08
  a
• 12:08
  doubling
• 12:09
  in
• 12:09
  the
• 12:09
  amount
• 12:09
  of
• 12:09
  e
• 12:10
  Commerce
• 12:10
  shopping
• 12:10
  from
• 12:11
  1998
• 12:11
  to
• 12:12
  1999.
• 12:13
  That
• 12:13
  was
• 12:13
  all
• 12:13
  that
• 12:14
  they
• 12:14
  saw.
• 12:14
  And
• 12:14
  I
• 12:14
  think
• 12:15
  that
• 12:15
  we
• 12:15
  still
• 12:16
  can't
• 12:16
  even
• 12:16
  check
• 12:16
  out
• 12:17
  in
• 12:17
  these
• 12:17
  platforms
• 12:18
  yet.
• 12:18
  So
• 12:18
  I
• 12:18
  would
• 12:18
  say
• 12:19
  like
• 12:19
  what
• 12:20
  we
• 12:20
  really
• 12:20
  should
• 12:20
  be
• 12:20
  looking
• 12:21
  at
• 12:21
  is
• 12:21
  the
• 12:21
  difference
• 12:22
  from
• 12:22
  this
• 12:22
  year
• 12:23
  to
• 12:23
  next
• 12:23
  year.
• 12:23
  I
• 12:24
  think
• 12:24
  this
• 12:24
  was
• 12:24
  the
• 12:24
  first
• 12:25
  year,
• 12:25
  this
• 12:25
  was
• 12:25
  our
• 12:25
  1998.
• 12:26
  I
• 12:27
  think
• 12:27
  what
• 12:27
  we
• 12:27
  should
• 12:27
  be
• 12:27
  looking
• 12:28
  at
• 12:28
  is
• 12:28
  what
• 12:28
  we
• 12:28
  see
• 12:29
  in
• 12:29
  next
• 12:30
  year's
• 12:30
  growth.
• 12:30
  Once
• 12:31
  you
• 12:31
  can
• 12:31
  start
• 12:31
  transacting,
• 12:32
  once
• 12:33
  ads
• 12:33
  are
• 12:33
  started
• 12:34
  to
• 12:34
  be
• 12:34
  placed
• 12:34
  in
• 12:35
  here,
• 12:35
  special
• 12:35
  offers
• 12:36
  are
• 12:36
  starting
• 12:36
  to
• 12:36
  be
• 12:36
  placed
• 12:37
  in
• 12:37
  here.
• 12:37
  Because
• 12:38
  the
• 12:38
  number
• 12:38
  one
• 12:38
  thing
• 12:38
  that
• 12:39
  this
• 12:39
  services
• 12:40
  and
• 12:40
  why
• 12:40
  I
• 12:41
  think
• 12:41
  so,
• 12:41
  even
• 12:42
  25%
• 12:42
  of
• 12:42
  people
• 12:43
  were
• 12:43
  using
• 12:43
  this
• 12:43
  is
• 12:44
  that
• 12:44
  it
• 12:44
  gives
• 12:44
  you
• 12:45
  price
• 12:45
  transparency.
• 12:46
  You
• 12:46
  can
• 12:47
  very
• 12:47
  quickly
• 12:48
  look
• 12:48
  at,
• 12:48
  I
• 12:49
  want,
• 12:49
  I
• 12:49
  know
• 12:49
  I
• 12:49
  want
• 12:50
  to
• 12:50
  buy
• 12:50
  this
• 12:51
  toy
• 12:51
  for
• 12:51
  my
• 12:51
  kid
• 12:52
  or
• 12:52
  this
• 12:52
  gaming
• 12:53
  system.
• 12:54
  Here's
• 12:54
  all
• 12:54
  the
• 12:54
  places
• 12:55
  that
• 12:55
  it
• 12:55
  is
• 12:55
  here.
• 12:56
  Like
• 12:56
  we've
• 12:56
  never
• 12:57
  been
• 12:57
  able
• 12:57
  to
• 12:57
  do
• 12:57
  that
• 12:58
  independently
• 12:59
  outside
• 12:59
  of
• 12:59
  a
• 12:59
  retailer's
• 13:00
  website
• 13:00
  before
• 13:02
  as
• 13:02
  a
• 13:02
  consumer.
• 13:02
  And
• 13:02
  so
• 13:03
  I
• 13:03
  think
• 13:03
  that
• 13:03
  to
• 13:03
  me
• 13:04
  is
• 13:04
  where
• 13:04
  the
• 13:04
  real
• 13:05
  growth
• 13:05
  opportunity
• 13:05
  is
• 13:06
  going
• 13:06
  to
• 13:06
  be.
• 13:06
  So
• 13:06
  I'll
• 13:07
  hold
• 13:07
  my
• 13:07
  judgment
• 13:08
  on
• 13:08
  that.
• 13:08
  But
• 13:08
  that
• 13:08
  was
• 13:08
  the
• 13:09
  stat
• 13:09
  that
• 13:09
  really
• 13:09
  stood
• 13:10
  out
• 13:10
  to
• 13:10
  me
• 13:10
  was
• 13:10
  that
• 13:10
  the
• 13:11
  agents
• 13:11
  were
• 13:11
  already
• 13:12
  involved
• 13:12
  in
• 13:12
  25%
• 13:13
  and
• 13:13
  where
• 13:13
  is
• 13:13
  that
• 13:14
  going
• 13:14
  to
• 13:14
  go
• 13:14
  next
• 13:14
  year?
• 13:15
  Yeah,
• 13:16
  and
• 13:16
  I,
• 13:16
  I
• 13:16
  question
• 13:17
  how
• 13:17
  they're
• 13:17
  using
• 13:17
  agents
• 13:18
  in
• 13:18
  the
• 13:18
  definition
• 13:19
  of
• 13:19
  that
• 13:19
  too.
• 13:19
  But
• 13:20
  you
• 13:20
  know,
• 13:20
  without
• 13:20
  knowing
• 13:21
  for
• 13:21
  sure,
• 13:21
  it's
• 13:21
  always
• 13:21
  tricky
• 13:22
  but,
• 13:22
  but
• 13:23
  you
• 13:23
  know,
• 13:23
  at
• 13:23
  the
• 13:23
  end
• 13:23
  of
• 13:23
  the
• 13:23
  day
• 13:23
  too,
• 13:24
  like
• 13:24
  I'd
• 13:24
  say
• 13:24
  like
• 13:24
  most,
• 13:25
  most
• 13:25
  e
• 13:26
  commerce
• 13:26
  happens
• 13:26
  via
• 13:27
  a
• 13:27
  search
• 13:27
  platform
• 13:28
  anyway.
• 13:29
  So
• 13:29
  is
• 13:29
  that
• 13:29
  why
• 13:29
  we're
• 13:30
  seeing
• 13:30
  that
• 13:30
  is
• 13:30
  the
• 13:30
  question
• 13:31
  I
• 13:31
  would
• 13:31
  ask.
• 13:31
  But
• 13:31
  to
• 13:31
  get
• 13:32
  to
• 13:32
  that,
• 13:32
  I
• 13:32
  think
• 13:32
  we
• 13:32
  got
• 13:32
  another
• 13:33
  headline
• 13:33
  where
• 13:33
  it's
• 13:34
  going
• 13:34
  to
• 13:34
  come
• 13:34
  up
• 13:34
  again.
• 13:34
  So
• 13:35
  headline
• 13:35
  number
• 13:35
  two.
• 13:36
  ChatGPT
• 13:37
  has
• 13:37
  introduced
• 13:38
  shopping
• 13:38
  research.
• 13:39
  According
• 13:39
  to
• 13:39
  a
• 13:39
  ChatGPT
• 13:40
  blog
• 13:41
  post,
• 13:41
  the
• 13:41
  new
• 13:42
  experience
• 13:42
  does
• 13:42
  the
• 13:43
  research
• 13:43
  for
• 13:43
  you
• 13:43
  to
• 13:43
  help
• 13:44
  find
• 13:44
  the
• 13:44
  right
• 13:44
  products.
• 13:45
  Instead
• 13:45
  of
• 13:46
  sifting
• 13:46
  through
• 13:46
  dozens
• 13:46
  of
• 13:47
  sites,
• 13:47
  you
• 13:47
  can
• 13:47
  just
• 13:47
  describe
• 13:48
  what
• 13:48
  you're
• 13:48
  looking
• 13:48
  for.
• 13:49
  For
• 13:49
  example,
• 13:49
  you
• 13:49
  can
• 13:49
  say
• 13:50
  find
• 13:50
  the
• 13:50
  quietest
• 13:51
  cordless
• 13:51
  stick
• 13:52
  vacuum
• 13:52
  for
• 13:53
  a
• 13:53
  small
• 13:53
  apartment
• 13:54
  or
• 13:54
  something
• 13:55
  like
• 13:55
  I
• 13:55
  need
• 13:55
  a
• 13:55
  gift
• 13:56
  for
• 13:56
  my
• 13:56
  4
• 13:56
  year
• 13:56
  old
• 13:56
  niece
• 13:57
  who
• 13:57
  loves
• 13:57
  art
• 13:58
  and
• 13:58
  shopping.
• 13:59
  Research
• 13:59
  builds
• 13:59
  a
• 13:59
  thoughtful
• 14:00
  guide
• 14:00
  to
• 14:00
  help
• 14:00
  you
• 14:01
  decide.
• 14:01
  Sounds
• 14:02
  just
• 14:02
  like
• 14:02
  it
• 14:02
  was
• 14:02
  written
• 14:02
  by
• 14:03
  the
• 14:03
  company
• 14:03
  that
• 14:03
  did
• 14:03
  it.
• 14:04
  And
• 14:04
  how
• 14:04
  bullish
• 14:05
  are
• 14:05
  you
• 14:05
  on
• 14:05
  doing
• 14:05
  your
• 14:06
  shopping
• 14:06
  research
• 14:06
  via
• 14:07
  Chat
• 14:07
  GPT?
• 14:09
  I'm,
• 14:10
  I'm
• 14:10
  incredibly
• 14:10
  bullish.
• 14:11
  I
• 14:11
  don't
• 14:11
  know
• 14:11
  that
• 14:11
  I
• 14:11
  would
• 14:12
  say
• 14:12
  specifically
• 14:13
  Chat
• 14:13
  GPT.
• 14:13
  I
• 14:14
  think
• 14:15
  I
• 14:15
  would
• 14:15
  look
• 14:15
  more
• 14:16
  to
• 14:16
  Gemini,
• 14:17
  you
• 14:17
  know,
• 14:17
  the,
• 14:17
  the
• 14:18
  war
• 14:18
  between
• 14:18
  those
• 14:18
  twos.
• 14:19
  Santa
• 14:19
  Sam
• 14:20
  Altman
• 14:20
  or
• 14:21
  introduced
• 14:21
  his
• 14:22
  code
• 14:22
  Red
• 14:22
  yesterday
• 14:23
  because
• 14:23
  he's
• 14:24
  really
• 14:24
  wanting
• 14:25
  the
• 14:25
  team
• 14:25
  to
• 14:25
  get
• 14:25
  focused
• 14:26
  on
• 14:26
  less
• 14:26
  cash
• 14:27
  burn
• 14:27
  and
• 14:28
  staying
• 14:28
  competitive
• 14:29
  against
• 14:29
  Google.
• 14:30
  I,
• 14:30
  I
• 14:31
  think
• 14:31
  that
• 14:32
  this
• 14:32
  is
• 14:32
  giving
• 14:33
  us
• 14:33
  an
• 14:33
  opportunity
• 14:34
  to
• 14:34
  shop
• 14:34
  for
• 14:35
  things
• 14:35
  in
• 14:35
  ways
• 14:36
  that
• 14:36
  we
• 14:36
  wouldn't
• 14:37
  have
• 14:37
  before.
• 14:38
  So
• 14:38
  are
• 14:38
  we
• 14:38
  using
• 14:38
  this
• 14:39
  for,
• 14:39
  you
• 14:39
  know,
• 14:40
  yes,
• 14:40
  you're
• 14:40
  going
• 14:40
  to
• 14:41
  use
• 14:41
  it
• 14:41
  for
• 14:41
  the
• 14:41
  big
• 14:41
  purchases.
• 14:42
  But
• 14:42
  I
• 14:42
  also
• 14:43
  think
• 14:43
  that
• 14:44
  as
• 14:44
  more
• 14:44
  consumers
• 14:45
  care
• 14:45
  about
• 14:45
  the
• 14:46
  types
• 14:46
  of
• 14:46
  ingredients
• 14:47
  in
• 14:47
  their
• 14:47
  products,
• 14:47
  they
• 14:47
  care
• 14:48
  about
• 14:48
  where
• 14:48
  these
• 14:48
  products
• 14:49
  are
• 14:49
  sourced
• 14:49
  from
• 14:49
  and
• 14:50
  again,
• 14:51
  number
• 14:51
  one,
• 14:51
  they
• 14:51
  care
• 14:52
  about
• 14:52
  price
• 14:52
  and
• 14:53
  availability.
• 14:55
  I,
• 14:55
  we've
• 14:56
  never
• 14:56
  had
• 14:56
  this,
• 14:57
  this
• 14:57
  visibility
• 14:58
  before
• 14:58
  in
• 14:58
  a
• 14:59
  platform.
• 14:59
  So
• 14:59
  I
• 14:59
  do
• 15:00
  think
• 15:00
  we
• 15:00
  could
• 15:00
  start
• 15:00
  to
• 15:01
  see
• 15:01
  people
• 15:01
  say
• 15:01
  like,
• 15:02
  I'm
• 15:02
  looking
• 15:02
  for
• 15:03
  a
• 15:03
  better
• 15:03
  for
• 15:04
  you
• 15:05
  snack
• 15:05
  for
• 15:06
  my
• 15:06
  kids.
• 15:06
  And
• 15:07
  these
• 15:07
  are
• 15:07
  the
• 15:07
  options.
• 15:08
  What
• 15:08
  are
• 15:09
  those
• 15:09
  things?
• 15:09
  What
• 15:10
  are
• 15:10
  the
• 15:10
  ingredients?
• 15:10
  List
• 15:10
  this
• 15:11
  out
• 15:11
  on
• 15:11
  a
• 15:11
  table
• 15:11
  for
• 15:11
  me
• 15:12
  because
• 15:12
  I
• 15:12
  think
• 15:12
  people
• 15:12
  are
• 15:12
  going
• 15:13
  to
• 15:13
  start
• 15:13
  using
• 15:14
  this
• 15:14
  tool
• 15:15
  as
• 15:15
  a
• 15:15
  way
• 15:15
  to
• 15:16
  even
• 15:16
  shop
• 15:16
  for
• 15:16
  things
• 15:17
  like
• 15:17
  essentials
• 15:17
  for
• 15:18
  groceries,
• 15:18
  for
• 15:19
  personal
• 15:19
  items.
• 15:20
  So
• 15:21
  I,
• 15:21
  I
• 15:21
  do
• 15:22
  think
• 15:22
  that
• 15:23
  what
• 15:23
  ChatGPT
• 15:24
  has
• 15:24
  done
• 15:24
  here,
• 15:25
  what
• 15:25
  Gemini
• 15:25
  did
• 15:26
  with
• 15:26
  their
• 15:26
  latest,
• 15:27
  their
• 15:28
  third
• 15:28
  3.0
• 15:29
  release,
• 15:29
  I
• 15:29
  do
• 15:30
  think
• 15:30
  that
• 15:30
  this
• 15:31
  is
• 15:31
  going
• 15:31
  to
• 15:31
  provide
• 15:32
  greater
• 15:32
  value
• 15:32
  to
• 15:33
  how
• 15:33
  people
• 15:33
  are
• 15:34
  starting
• 15:34
  to
• 15:34
  shop
• 15:34
  for
• 15:34
  things,
• 15:35
  how
• 15:35
  they're
• 15:35
  doing
• 15:35
  price
• 15:36
  comparisons
• 15:36
  and
• 15:37
  how
• 15:37
  they
• 15:37
  get
• 15:37
  the
• 15:37
  exact
• 15:38
  product
• 15:38
  that
• 15:38
  they
• 15:38
  want
• 15:39
  because
• 15:39
  it's
• 15:39
  so
• 15:40
  simple
• 15:40
  and
• 15:40
  easy.
• 15:40
  But
• 15:41
  I
• 15:41
  know
• 15:42
  I'm
• 15:42
  very
• 15:42
  bullish
• 15:42
  on
• 15:43
  it.
• 15:43
  Where
• 15:43
  do
• 15:43
  you
• 15:44
  come
• 15:44
  down
• 15:45
  on
• 15:45
  this,
• 15:45
  Chris?
• 15:45
  Are
• 15:45
  you,
• 15:46
  are
• 15:46
  you
• 15:47
  positive
• 15:47
  towards
• 15:48
  this?
• 15:48
  I
• 15:48
  know
• 15:48
  you,
• 15:48
  you've
• 15:49
  been
• 15:49
  in
• 15:50
  the
• 15:50
  past,
• 15:50
  you've
• 15:50
  been
• 15:51
  pushing
• 15:51
  towards
• 15:51
  more
• 15:52
  on
• 15:53
  the,
• 15:53
  the
• 15:53
  retailer's
• 15:54
  website.
• 15:54
  So
• 15:54
  how
• 15:54
  do
• 15:55
  you,
• 15:55
  how
• 15:55
  do
• 15:55
  you
• 15:55
  land
• 15:55
  on
• 15:56
  this?
• 15:57
  Yeah,
• 15:57
  I
• 15:57
  mean,
• 15:57
  overall,
• 15:58
  I
• 15:58
  think
• 15:58
  it
• 15:58
  makes,
• 15:58
  it's
• 15:58
  a
• 15:58
  smart
• 15:59
  move
• 15:59
  by
• 15:59
  chatgpt100.
• 16:00
  I
• 16:00
  think
• 16:01
  that
• 16:01
  makes
• 16:01
  sense.
• 16:01
  But
• 16:01
  again,
• 16:02
  I'm,
• 16:02
  I'm
• 16:02
  slowing
• 16:03
  my
• 16:03
  role
• 16:03
  on
• 16:04
  the
• 16:04
  importance
• 16:04
  of
• 16:04
  it
• 16:04
  overall
• 16:06
  because
• 16:06
  to
• 16:07
  me,
• 16:07
  like,
• 16:07
  I'm
• 16:08
  wondering,
• 16:08
  the
• 16:08
  big
• 16:09
  question
• 16:09
  I
• 16:09
  have
• 16:09
  is
• 16:09
  how
• 16:10
  many
• 16:10
  product
• 16:10
  searches
• 16:11
  are
• 16:11
  actually
• 16:11
  as
• 16:12
  research
• 16:12
  intensive
• 16:12
  as
• 16:13
  you're
• 16:13
  describing?
• 16:14
  I
• 16:14
  don't
• 16:14
  think
• 16:14
  it's
• 16:15
  that
• 16:15
  many.
• 16:15
  Otherwise
• 16:16
  Amazon
• 16:16
  wouldn't
• 16:16
  have
• 16:16
  the
• 16:17
  hold
• 16:17
  on
• 16:17
  first
• 16:17
  product
• 16:18
  searches
• 16:18
  that
• 16:18
  it
• 16:18
  has.
• 16:20
  And
• 16:20
  in
• 16:20
  fact,
• 16:21
  to
• 16:21
  prove
• 16:22
  this
• 16:22
  point,
• 16:22
  I
• 16:22
  queried
• 16:23
  Claude
• 16:24
  competitor
• 16:26
  LLM
• 16:26
  platform
• 16:27
  on
• 16:28
  the
• 16:28
  number
• 16:28
  of
• 16:28
  searches
• 16:28
  that
• 16:29
  are
• 16:29
  actually
• 16:29
  transactional.
• 16:30
  And
• 16:30
  you
• 16:31
  know
• 16:31
  what
• 16:31
  the
• 16:31
  answer
• 16:31
  is,
• 16:32
  Ann?
• 16:32
  The
• 16:32
  number
• 16:33
  of
• 16:33
  Searches
• 16:33
  that
• 16:33
  are
• 16:34
  actually
• 16:34
  transactional
• 16:35
  is
• 16:36
  70%.
• 16:37
  Only
• 16:37
  30%
• 16:38
  on
• 16:38
  what
• 16:39
  site?
• 16:39
  On
• 16:40
  30%
• 16:40
  across
• 16:41
  the
• 16:41
  industry.
• 16:41
  Across
• 16:42
  the
• 16:42
  industry.
• 16:43
  30%
• 16:44
  are
• 16:44
  research
• 16:44
  based.
• 16:45
  So
• 16:46
  that
• 16:46
  tells
• 16:46
  me
• 16:46
  that,
• 16:47
  you
• 16:47
  know,
• 16:47
  how
• 16:47
  many
• 16:48
  people
• 16:48
  are
• 16:48
  really
• 16:48
  going
• 16:49
  to
• 16:49
  be
• 16:49
  doing
• 16:49
  this
• 16:50
  exhaustive
• 16:51
  research
• 16:51
  that,
• 16:52
  you
• 16:52
  know,
• 16:52
  we
• 16:52
  all
• 16:52
  glom
• 16:53
  onto.
• 16:53
  Like,
• 16:54
  I
• 16:54
  mean,
• 16:54
  I
• 16:54
  can
• 16:54
  even
• 16:54
  remember,
• 16:55
  I
• 16:55
  think
• 16:55
  we
• 16:55
  even
• 16:56
  had
• 16:56
  this
• 16:56
  conversation
• 16:56
  like
• 16:57
  when,
• 16:57
  when
• 16:57
  Walmart
• 16:58
  debuted
• 16:58
  their,
• 16:58
  their,
• 16:59
  their,
• 17:00
  their
• 17:00
  Sparky
• 17:01
  engine
• 17:01
  and
• 17:01
  they
• 17:01
  were
• 17:01
  like,
• 17:01
  use,
• 17:02
  using,
• 17:02
  like
• 17:02
  I'm
• 17:03
  playing
• 17:03
  the
• 17:03
  super
• 17:03
  bowl
• 17:03
  party.
• 17:04
  It's
• 17:04
  like,
• 17:04
  yeah,
• 17:04
  okay
• 17:05
  fine,
• 17:05
  you
• 17:05
  can
• 17:05
  use
• 17:05
  that
• 17:05
  use
• 17:05
  case,
• 17:06
  but
• 17:06
  how
• 17:06
  many
• 17:07
  use
• 17:07
  cases
• 17:07
  are
• 17:07
  there
• 17:08
  really?
• 17:08
  Like
• 17:08
  that?
• 17:09
  And
• 17:09
  so
• 17:09
  that's
• 17:10
  the
• 17:10
  question
• 17:10
  I
• 17:10
  have.
• 17:11
  So
• 17:11
  net
• 17:11
  net
• 17:12
  again,
• 17:12
  I'd
• 17:13
  be
• 17:13
  slowing
• 17:13
  down,
• 17:14
  slowing
• 17:15
  down
• 17:15
  if
• 17:15
  I'm
• 17:16
  an
• 17:16
  organization
• 17:16
  deciding
• 17:17
  where
• 17:17
  I'm
• 17:17
  placing
• 17:17
  my
• 17:17
  bets,
• 17:18
  being
• 17:18
  very
• 17:18
  thoughtful
• 17:20
  about
• 17:20
  which
• 17:20
  Pandora's
• 17:21
  boxes
• 17:22
  I
• 17:22
  want
• 17:22
  to
• 17:22
  be
• 17:23
  opening
• 17:23
  based
• 17:24
  on
• 17:24
  all
• 17:24
  these
• 17:24
  announcements
• 17:25
  that
• 17:25
  are
• 17:25
  coming
• 17:25
  out
• 17:25
  of
• 17:25
  ChatGPT
• 17:26
  and
• 17:27
  Google
• 17:27
  and
• 17:27
  everyone
• 17:28
  else.
• 17:29
  Fair.
• 17:29
  Yeah,
• 17:30
  I
• 17:30
  just,
• 17:30
  I
• 17:31
  think
• 17:31
  it's,
• 17:31
  I
• 17:31
  think
• 17:31
  it's
• 17:32
  being
• 17:32
  used
• 17:32
  for.
• 17:32
  I
• 17:33
  would,
• 17:33
  I
• 17:33
  know
• 17:33
  that's
• 17:34
  the
• 17:34
  cloud
• 17:34
  representation
• 17:35
  I
• 17:36
  would
• 17:36
  be
• 17:36
  again,
• 17:37
  following.
• 17:37
  I
• 17:38
  still
• 17:38
  think
• 17:38
  we're
• 17:38
  on
• 17:38
  the
• 17:39
  precipice
• 17:39
  of
• 17:39
  this.
• 17:40
  I
• 17:40
  think
• 17:40
  we
• 17:40
  need
• 17:41
  to
• 17:41
  follow
• 17:41
  like
• 17:41
  we
• 17:42
  need
• 17:42
  to
• 17:42
  gather
• 17:42
  more
• 17:42
  data
• 17:43
  before
• 17:43
  we
• 17:44
  can
• 17:44
  make
• 17:45
  any
• 17:45
  kind
• 17:45
  of
• 17:46
  true
• 17:47
  assessment
• 17:47
  as
• 17:48
  to
• 17:48
  how
• 17:48
  much
• 17:48
  people
• 17:49
  are
• 17:49
  going
• 17:49
  to
• 17:49
  be
• 17:49
  searching.
• 17:50
  I
• 17:50
  think
• 17:50
  it's
• 17:50
  still
• 17:51
  in
• 17:51
  its
• 17:51
  infancy.
• 17:52
  It's
• 17:52
  only
• 17:52
  been
• 17:52
  around
• 17:53
  for,
• 17:53
  you
• 17:53
  know,
• 17:53
  two
• 17:54
  years.
• 17:54
  Really
• 17:54
  where
• 17:55
  it's
• 17:55
  reached
• 17:56
  mass
• 17:56
  adoption
• 17:57
  or
• 17:58
  three
• 17:58
  years,
• 17:58
  sorry.
• 17:58
  And
• 17:59
  I
• 17:59
  think
• 17:59
  we
• 17:59
  still
• 18:00
  have
• 18:00
  a
• 18:00
  lot
• 18:00
  more
• 18:00
  to
• 18:00
  come
• 18:01
  here.
• 18:01
  I
• 18:02
  still
• 18:02
  think
• 18:02
  that
• 18:03
  it's
• 18:03
  something
• 18:03
  that
• 18:04
  retailers
• 18:04
  need
• 18:05
  to
• 18:05
  be
• 18:05
  investing
• 18:07
  heavily
• 18:07
  in
• 18:08
  both
• 18:08
  on
• 18:08
  their
• 18:08
  site
• 18:09
  and
• 18:09
  off.
• 18:10
  You
• 18:10
  know,
• 18:10
  I
• 18:10
  think
• 18:11
  there's
• 18:11
  no
• 18:11
  harm
• 18:11
  in,
• 18:12
  in
• 18:12
  getting
• 18:12
  your
• 18:12
  products
• 18:13
  more
• 18:13
  prepared,
• 18:13
  building
• 18:14
  content
• 18:14
  that
• 18:15
  will
• 18:15
  help
• 18:15
  your
• 18:15
  products
• 18:16
  show
• 18:16
  up
• 18:17
  easier
• 18:18
  and
• 18:19
  number
• 18:19
  one,
• 18:19
  making
• 18:20
  sure
• 18:20
  that
• 18:20
  you
• 18:20
  have
• 18:20
  price
• 18:21
  transparency,
• 18:22
  because
• 18:22
  that
• 18:23
  is
• 18:23
  going
• 18:23
  to
• 18:23
  be
• 18:24
  so,
• 18:25
  so
• 18:25
  important.
• 18:26
  And
• 18:27
  that's
• 18:27
  where
• 18:27
  I
• 18:27
  think
• 18:27
  we
• 18:27
  start
• 18:28
  coming
• 18:28
  into
• 18:29
  searches
• 18:29
  for
• 18:29
  the
• 18:30
  things,
• 18:30
  the
• 18:30
  kinds
• 18:30
  of
• 18:30
  things
• 18:30
  that
• 18:31
  you're
• 18:31
  talking
• 18:31
  about,
• 18:31
  Chris,
• 18:32
  that
• 18:32
  weren't
• 18:32
  happening
• 18:33
  before
• 18:33
  but
• 18:33
  might
• 18:34
  happen
• 18:35
  as
• 18:35
  budgets
• 18:35
  get
• 18:35
  tightened
• 18:36
  up.
• 18:38
  All
• 18:38
  right,
• 18:38
  let's
• 18:39
  go
• 18:39
  to
• 18:39
  headline
• 18:40
  number
• 18:40
  three.
• 18:41
  Walmart
• 18:42
  is
• 18:42
  exploring
• 18:42
  bringing
• 18:43
  ads
• 18:43
  to
• 18:44
  Sparky,
• 18:44
  its
• 18:45
  new
• 18:45
  AI
• 18:45
  shopping
• 18:46
  agent.
• 18:46
  According
• 18:47
  to
• 18:47
  the
• 18:47
  Wall
• 18:47
  Street
• 18:47
  Journal,
• 18:48
  the
• 18:48
  world's
• 18:48
  largest
• 18:49
  retailer
• 18:49
  has
• 18:49
  quietly
• 18:50
  been
• 18:50
  exploring
• 18:50
  new
• 18:51
  ad
• 18:51
  formats
• 18:51
  with
• 18:52
  some
• 18:52
  advertisers,
• 18:52
  according
• 18:53
  to
• 18:53
  people
• 18:53
  familiar
• 18:54
  with
• 18:54
  the
• 18:54
  matter.
• 18:55
  One
• 18:55
  ad
• 18:55
  type,
• 18:56
  dubbed
• 18:56
  quote,
• 18:57
  sponsored
• 18:58
  prompt,
• 18:59
  end
• 18:59
  quote,
• 18:59
  is
• 18:59
  a
• 19:00
  new
• 19:00
  type
• 19:00
  of
• 19:00
  ad
• 19:00
  that
• 19:01
  has
• 19:01
  been
• 19:01
  tested
• 19:01
  in
• 19:01
  Sparky,
• 19:02
  which
• 19:02
  the
• 19:03
  company
• 19:03
  added
• 19:03
  to
• 19:03
  its
• 19:04
  mobile
• 19:04
  app
• 19:04
  in
• 19:04
  June.
• 19:05
  The
• 19:05
  new
• 19:05
  ad
• 19:06
  format
• 19:06
  Uses
• 19:06
  Sparky
• 19:07
  Conversations
• 19:08
  quote
• 19:08
  for
• 19:08
  brand
• 19:09
  engagement
• 19:09
  and
• 19:09
  personalized
• 19:10
  product
• 19:10
  recommendations.
• 19:11
  End
• 19:11
  quote.
• 19:11
  According
• 19:12
  to
• 19:12
  a
• 19:12
  Walmart
• 19:13
  sales
• 19:13
  presentation
• 19:14
  seen
• 19:14
  by
• 19:14
  the
• 19:14
  Wall
• 19:15
  Street
• 19:15
  Journal,
• 19:16
  users
• 19:16
  were
• 19:16
  served
• 19:17
  a
• 19:17
  sponsor
• 19:17
  prompt
• 19:18
  on
• 19:18
  Walmart.com
• 19:18
  and
• 19:19
  when
• 19:19
  they
• 19:19
  clicked
• 19:19
  the
• 19:19
  prompt,
• 19:20
  Sparky
• 19:20
  responded
• 19:21
  with
• 19:21
  an
• 19:21
  answer.
• 19:22
  A
• 19:22
  click
• 19:22
  to
• 19:22
  buy
• 19:23
  ad
• 19:23
  for
• 19:23
  the
• 19:23
  product
• 19:23
  appeared
• 19:24
  below.
• 19:24
  Sparky's
• 19:25
  response
• 19:25
  according
• 19:26
  to
• 19:26
  people
• 19:26
  familiar
• 19:27
  with
• 19:27
  the
• 19:27
  matter.
• 19:28
  Chris,
• 19:28
  are
• 19:28
  you
• 19:28
  pro
• 19:29
  or
• 19:29
  con?
• 19:29
  Walmart's
• 19:30
  test
• 19:30
  to
• 19:30
  bring
• 19:31
  ads
• 19:31
  to
• 19:31
  its
• 19:31
  AI
• 19:32
  shopping
• 19:32
  engine
• 19:33
  Sparky
• 19:34
  100%
• 19:35
  Pro
• 19:35
  I.
• 19:36
  Don'T
• 19:36
  think
• 19:36
  I
• 19:36
  could
• 19:36
  be
• 19:36
  more
• 19:36
  pro
• 19:36
  on
• 19:37
  anything
• 19:38
  actually.
• 19:38
  And
• 19:38
  it
• 19:39
  goes
• 19:39
  back
• 19:39
  to
• 19:39
  what
• 19:39
  you
• 19:39
  said
• 19:39
  before
• 19:40
  because,
• 19:40
  and
• 19:40
  I
• 19:40
  said
• 19:41
  this
• 19:41
  last
• 19:41
  week
• 19:41
  too,
• 19:42
  the
• 19:42
  line
• 19:42
  I
• 19:42
  would
• 19:43
  be
• 19:43
  watching
• 19:43
  in
• 19:43
  my
• 19:43
  Monday
• 19:44
  morning
• 19:44
  meetings
• 19:44
  would
• 19:45
  be
• 19:45
  what
• 19:45
  traffic
• 19:46
  and
• 19:46
  volume
• 19:46
  is
• 19:47
  coming
• 19:47
  from
• 19:47
  from
• 19:48
  the
• 19:48
  chat
• 19:48
  GPT
• 19:49
  like
• 19:49
  platforms.
• 19:50
  Because
• 19:50
  my
• 19:50
  hunch
• 19:50
  is
• 19:51
  it's
• 19:51
  pretty
• 19:51
  small
• 19:51
  and
• 19:51
  if
• 19:52
  anyone
• 19:52
  out
• 19:52
  there
• 19:52
  at
• 19:52
  the
• 19:52
  retailers
• 19:53
  can
• 19:53
  disprove
• 19:53
  that
• 19:54
  wants
• 19:54
  to
• 19:54
  send
• 19:54
  me
• 19:54
  a
• 19:54
  private
• 19:55
  message,
• 19:55
  please
• 19:56
  let
• 19:56
  me
• 19:56
  know.
• 19:56
  But
• 19:56
  my
• 19:56
  hunch
• 19:57
  is
• 19:57
  it's
• 19:57
  probably
• 19:58
  not
• 19:58
  very
• 19:58
  big.
• 19:59
  So
• 19:59
  I
• 20:00
  think
• 20:00
  like
• 20:00
  I've
• 20:01
  said
• 20:01
  before,
• 20:01
  this
• 20:01
  is
• 20:02
  exactly
• 20:02
  where
• 20:02
  retailers
• 20:03
  should
• 20:03
  be
• 20:03
  focusing
• 20:04
  their
• 20:04
  efforts
• 20:04
  creating
• 20:05
  a
• 20:05
  great
• 20:05
  generative
• 20:06
  AI
• 20:07
  search
• 20:07
  experience
• 20:07
  on
• 20:08
  their
• 20:08
  own
• 20:08
  sites.
• 20:09
  Because
• 20:09
  we
• 20:09
  know
• 20:09
  generative
• 20:10
  AI
• 20:10
  searches
• 20:11
  convert
• 20:12
  higher
• 20:12
  already.
• 20:13
  So
• 20:13
  advertisers
• 20:14
  are
• 20:14
  going
• 20:14
  to
• 20:15
  love
• 20:15
  this
• 20:15
  concept
• 20:16
  from
• 20:16
  Walmart
• 20:17
  and
• 20:17
  it
• 20:17
  also
• 20:18
  on
• 20:18
  Walmart's
• 20:18
  side,
• 20:18
  it's
• 20:19
  decidedly
• 20:19
  incremental
• 20:20
  margin
• 20:20
  for
• 20:20
  Walmart
• 20:21
  to
• 20:21
  an
• 20:21
  ad
• 20:21
  business
• 20:22
  that
• 20:22
  is
• 20:22
  already
• 20:22
  growing
• 20:23
  at
• 20:23
  a
• 20:23
  rate.
• 20:23
  This
• 20:23
  is
• 20:24
  crazy.
• 20:24
  The
• 20:25
  Walmart
• 20:25
  ad
• 20:25
  business
• 20:26
  is
• 20:26
  already
• 20:26
  growing
• 20:26
  at
• 20:27
  a
• 20:27
  rate
• 20:27
  of
• 20:27
  almost
• 20:27
  100%
• 20:28
  per
• 20:29
  year
• 20:29
  according
• 20:30
  to
• 20:30
  a
• 20:30
  chart
• 20:30
  that
• 20:30
  was
• 20:31
  given
• 20:31
  in
• 20:31
  that
• 20:31
  article
• 20:31
  you
• 20:32
  just
• 20:32
  quoted.
• 20:32
  So
• 20:33
  to
• 20:33
  me
• 20:33
  this
• 20:33
  is
• 20:33
  a
• 20:34
  smart
• 20:34
  move
• 20:34
  for
• 20:34
  three
• 20:35
  reasons.
• 20:35
  One,
• 20:36
  you
• 20:36
  convert
• 20:36
  the
• 20:36
  traffic
• 20:37
  you
• 20:37
  have
• 20:37
  coming
• 20:37
  to
• 20:38
  your
• 20:38
  site
• 20:38
  at
• 20:38
  a
• 20:38
  better
• 20:38
  rate.
• 20:39
  Number
• 20:40
  two,
• 20:40
  you
• 20:40
  get
• 20:40
  more
• 20:40
  ad
• 20:41
  dollars
• 20:41
  because
• 20:41
  of
• 20:42
  that.
• 20:42
  And
• 20:43
  three,
• 20:43
  the
• 20:43
  other
• 20:43
  thing
• 20:43
  you
• 20:44
  got
• 20:44
  to
• 20:44
  remember
• 20:44
  is
• 20:45
  watch
• 20:45
  the
• 20:45
  traffic
• 20:46
  flow
• 20:46
  from
• 20:46
  the
• 20:46
  GPT
• 20:47
  like
• 20:47
  platforms
• 20:48
  to
• 20:48
  decide
• 20:48
  if
• 20:49
  and
• 20:49
  when,
• 20:50
  if
• 20:50
  and
• 20:50
  when
• 20:50
  you
• 20:51
  actually
• 20:51
  need
• 20:51
  to
• 20:51
  connect
• 20:52
  with
• 20:52
  them.
• 20:52
  Because
• 20:52
  I
• 20:52
  think
• 20:53
  that's
• 20:53
  the
• 20:53
  big
• 20:53
  $64,000
• 20:54
  question
• 20:54
  for
• 20:55
  me.
• 20:56
  Yeah,
• 20:56
  I
• 20:56
  agree.
• 20:56
  I
• 20:57
  mean
• 20:57
  this
• 20:57
  is
• 20:57
  kind
• 20:58
  of
• 20:58
  a
• 20:58
  no
• 20:58
  brainer
• 20:58
  to
• 20:59
  me.
• 20:59
  I
• 20:59
  think
• 21:00
  we're
• 21:00
  going
• 21:01
  to
• 21:01
  see
• 21:01
  just
• 21:01
  based
• 21:02
  on
• 21:02
  the
• 21:02
  burn
• 21:02
  rate
• 21:03
  of
• 21:03
  all
• 21:04
  of
• 21:04
  the
• 21:04
  agentic
• 21:05
  platforms
• 21:05
  right
• 21:05
  now.
• 21:05
  Like
• 21:06
  we're
• 21:06
  going
• 21:06
  to
• 21:06
  have
• 21:06
  to
• 21:07
  see
• 21:07
  somebody
• 21:08
  support
• 21:09
  the
• 21:10
  the
• 21:10
  tools
• 21:10
  that
• 21:11
  we're
• 21:11
  giving
• 21:11
  we're
• 21:12
  being
• 21:12
  offered
• 21:12
  for
• 21:13
  free
• 21:13
  right
• 21:13
  now
• 21:13
  as
• 21:14
  consumers.
• 21:14
  So
• 21:15
  I
• 21:15
  think
• 21:16
  you
• 21:16
  have
• 21:16
  that
• 21:17
  coming
• 21:17
  into
• 21:17
  play.
• 21:18
  Then
• 21:18
  you
• 21:18
  also
• 21:18
  have
• 21:19
  like
• 21:19
  you're
• 21:19
  saying
• 21:20
  Chris,
• 21:20
  people
• 21:20
  that
• 21:20
  are
• 21:21
  used
• 21:21
  to
• 21:21
  asking
• 21:22
  questions
• 21:22
  now
• 21:23
  in
• 21:23
  a
• 21:23
  certain
• 21:23
  way
• 21:24
  for
• 21:24
  essential
• 21:25
  products,
• 21:25
  even
• 21:26
  and
• 21:26
  they
• 21:26
  are
• 21:27
  going
• 21:27
  to
• 21:27
  want
• 21:27
  to
• 21:28
  have
• 21:28
  a
• 21:28
  similar
• 21:29
  experience
• 21:29
  when
• 21:30
  they
• 21:30
  come
• 21:30
  to
• 21:30
  your
• 21:30
  website.
• 21:31
  So
• 21:31
  I
• 21:31
  think
• 21:31
  it's,
• 21:31
  it's
• 21:32
  again,
• 21:32
  all,
• 21:32
  all
• 21:33
  the
• 21:33
  focus
• 21:33
  needs
• 21:33
  to
• 21:34
  be
• 21:34
  on
• 21:34
  how
• 21:34
  are
• 21:35
  you
• 21:35
  making
• 21:35
  your
• 21:36
  products
• 21:36
  as
• 21:36
  discoverable
• 21:37
  as,
• 21:38
  as
• 21:38
  possible
• 21:39
  and
• 21:39
  then
• 21:40
  how
• 21:40
  are
• 21:40
  you
• 21:40
  in
• 21:41
  the
• 21:41
  moment
• 21:42
  in
• 21:42
  a
• 21:42
  way
• 21:42
  that
• 21:43
  we've
• 21:43
  really
• 21:43
  never
• 21:43
  been
• 21:44
  able
• 21:44
  to
• 21:44
  do
• 21:44
  as
• 21:44
  retailers
• 21:45
  and
• 21:45
  brands
• 21:45
  before.
• 21:46
  How
• 21:46
  are
• 21:46
  you
• 21:47
  further
• 21:47
  incentivizing
• 21:48
  them?
• 21:49
  They've
• 21:49
  got
• 21:49
  confidence
• 21:50
  in
• 21:50
  their
• 21:50
  purchase.
• 21:50
  Now
• 21:51
  you're
• 21:51
  giving
• 21:51
  them
• 21:51
  an
• 21:51
  offer
• 21:52
  at
• 21:52
  the
• 21:52
  right
• 21:52
  place
• 21:52
  in
• 21:53
  the
• 21:53
  right
• 21:53
  time
• 21:54
  to
• 21:54
  actually
• 21:54
  pull
• 21:54
  the
• 21:55
  trigger
• 21:55
  on
• 21:55
  that.
• 21:55
  And
• 21:55
  it
• 21:56
  said
• 21:56
  in
• 21:56
  this
• 21:56
  article
• 21:56
  too
• 21:57
  that,
• 21:57
  you
• 21:57
  know,
• 21:58
  Walmart's
• 21:58
  still
• 21:59
  early
• 21:59
  on
• 21:59
  in
• 21:59
  this.
• 21:59
  So
• 22:00
  I
• 22:00
  think
• 22:00
  you're
• 22:00
  right.
• 22:00
  We're
• 22:00
  going
• 22:00
  to
• 22:00
  continue
• 22:01
  to
• 22:01
  see
• 22:01
  more
• 22:02
  and
• 22:02
  more.
• 22:04
  An
• 22:04
  increase
• 22:04
  in
• 22:05
  the
• 22:05
  amount
• 22:05
  of
• 22:06
  revenue
• 22:06
  that
• 22:06
  Walmart's
• 22:07
  able
• 22:07
  to
• 22:07
  bring
• 22:07
  in.
• 22:07
  But
• 22:08
  right
• 22:08
  now
• 22:08
  consumers
• 22:09
  using
• 22:09
  the
• 22:09
  Rufus
• 22:10
  Chatbot
• 22:10
  on
• 22:10
  Amazon
• 22:11
  are
• 22:11
  converting
• 22:11
  60%
• 22:12
  more.
• 22:13
  And
• 22:13
  that's
• 22:14
  a
• 22:14
  great
• 22:14
  indication
• 22:15
  of
• 22:15
  what
• 22:16
  the
• 22:16
  possibility
• 22:17
  is
• 22:17
  for
• 22:17
  other
• 22:17
  retailers
• 22:18
  when
• 22:18
  you
• 22:19
  can
• 22:19
  capture
• 22:19
  them
• 22:19
  with
• 22:20
  the
• 22:20
  right
• 22:20
  deal
• 22:21
  at
• 22:22
  the
• 22:22
  right
• 22:22
  place
• 22:22
  at
• 22:22
  the
• 22:23
  right
• 22:23
  time.
• 22:23
  So
• 22:23
  I,
• 22:24
  I
• 22:24
  think
• 22:24
  this
• 22:24
  is
• 22:24
  a
• 22:25
  hundred
• 22:25
  percent
• 22:25
  something
• 22:26
  that
• 22:26
  I'd
• 22:26
  be
• 22:27
  looking
• 22:27
  at
• 22:27
  as
• 22:27
  Walmart.
• 22:28
  It
• 22:28
  feels
• 22:28
  additive,
• 22:29
  it
• 22:29
  doesn't
• 22:29
  feel
• 22:29
  intrusive
• 22:30
  like
• 22:30
  some
• 22:31
  of
• 22:31
  the
• 22:31
  other
• 22:31
  ads
• 22:31
  that
• 22:32
  I
• 22:32
  think
• 22:32
  we've
• 22:32
  been
• 22:32
  served
• 22:33
  up
• 22:33
  in,
• 22:33
  in
• 22:34
  previous
• 22:34
  years
• 22:34
  through
• 22:35
  traditional
• 22:35
  retail
• 22:36
  media.
• 22:36
  So
• 22:36
  I
• 22:37
  love
• 22:37
  it.
• 22:38
  Yeah.
• 22:38
  The
• 22:38
  other
• 22:38
  point
• 22:38
  I
• 22:39
  would
• 22:39
  add
• 22:39
  in
• 22:39
  closing
• 22:39
  is
• 22:39
  like,
• 22:40
  you
• 22:40
  know,
• 22:40
  if
• 22:40
  Walmart
• 22:40
  and
• 22:41
  Amazon
• 22:41
  both
• 22:41
  now
• 22:41
  are
• 22:42
  basically
• 22:42
  the
• 22:42
  everything
• 22:42
  store
• 22:43
  based
• 22:43
  on
• 22:43
  their
• 22:43
  marketplaces
• 22:44
  and
• 22:45
  they
• 22:45
  have
• 22:45
  the
• 22:45
  ability
• 22:45
  to
• 22:46
  create
• 22:46
  these
• 22:46
  experiences
• 22:47
  on
• 22:47
  their
• 22:47
  site
• 22:47
  via
• 22:48
  their
• 22:48
  own
• 22:48
  agentic,
• 22:49
  you
• 22:49
  know,
• 22:49
  AI
• 22:50
  experiences,
• 22:51
  why
• 22:52
  do
• 22:52
  we
• 22:52
  even
• 22:52
  need
• 22:52
  chatbots
• 22:53
  and
• 22:53
  Google
• 22:54
  for
• 22:54
  commerce?
• 22:54
  Like
• 22:55
  that's
• 22:55
  the
• 22:55
  question
• 22:55
  I'd
• 22:56
  be
• 22:56
  asking,
• 22:56
  you
• 22:56
  know,
• 22:57
  why
• 22:57
  can't
• 22:57
  we
• 22:57
  bring,
• 22:58
  why
• 22:58
  can't
• 22:58
  we
• 22:58
  bring
• 22:58
  the
• 22:59
  customers
• 22:59
  directly
• 22:59
  into
• 22:59
  the
• 23:00
  fold?
• 23:00
  Because,
• 23:01
  because
• 23:01
  Amazon
• 23:02
  previously
• 23:02
  was
• 23:03
  able
• 23:03
  to
• 23:03
  do
• 23:03
  that
• 23:03
  with
• 23:04
  just
• 23:04
  general
• 23:04
  product
• 23:05
  search.
• 23:05
  So
• 23:05
  why
• 23:05
  can't
• 23:06
  they
• 23:06
  continue
• 23:06
  to
• 23:06
  do
• 23:06
  that?
• 23:07
  I
• 23:07
  don't
• 23:07
  know.
• 23:07
  That's,
• 23:07
  that's
• 23:08
  where
• 23:08
  I'm
• 23:08
  like,
• 23:09
  if,
• 23:09
  if
• 23:09
  I'm
• 23:09
  the
• 23:09
  retailers,
• 23:10
  I
• 23:10
  have
• 23:10
  more
• 23:10
  power
• 23:10
  here
• 23:11
  than
• 23:11
  I
• 23:11
  think
• 23:11
  we're
• 23:11
  realizing.
• 23:12
  And
• 23:12
  that's,
• 23:12
  that's
• 23:13
  my
• 23:13
  point.
• 23:13
  I
• 23:13
  would
• 23:13
  just
• 23:14
  say,
• 23:14
  I
• 23:14
  think
• 23:14
  the
• 23:14
  only
• 23:15
  difference
• 23:15
  is,
• 23:15
  is
• 23:16
  that
• 23:16
  you
• 23:17
  are
• 23:17
  using
• 23:18
  chatbots,
• 23:19
  you're
• 23:19
  using
• 23:19
  some
• 23:20
  of
• 23:20
  these
• 23:20
  other
• 23:21
  search
• 23:22
  platforms,
• 23:22
  agentix
• 23:23
  search
• 23:23
  platforms
• 23:25
  more
• 23:25
  often.
• 23:25
  Like
• 23:26
  it's
• 23:26
  part
• 23:26
  of
• 23:26
  your
• 23:26
  everyday
• 23:27
  life,
• 23:27
  it's
• 23:28
  not
• 23:28
  just
• 23:28
  for
• 23:28
  commerce.
• 23:29
  So
• 23:29
  I
• 23:29
  do
• 23:29
  kind
• 23:29
  of
• 23:30
  think
• 23:30
  that
• 23:30
  that's
• 23:30
  where
• 23:30
  the
• 23:30
  difference
• 23:31
  is,
• 23:31
  is
• 23:31
  that
• 23:31
  I
• 23:32
  think
• 23:32
  we're
• 23:32
  dealing
• 23:32
  with
• 23:33
  something
• 23:33
  that's
• 23:33
  not
• 23:33
  just
• 23:34
  relevant
• 23:35
  to
• 23:35
  us
• 23:35
  when
• 23:35
  we're
• 23:35
  looking
• 23:36
  to,
• 23:36
  you
• 23:36
  know,
• 23:36
  do
• 23:36
  the
• 23:37
  seek
• 23:37
  and
• 23:37
  destroy,
• 23:37
  I
• 23:38
  need
• 23:38
  this
• 23:38
  thing
• 23:39
  mission.
• 23:39
  It's,
• 23:40
  you
• 23:40
  know,
• 23:40
  you're
• 23:40
  asking
• 23:41
  it
• 23:41
  questions
• 23:41
  about,
• 23:41
  you
• 23:42
  know,
• 23:42
  what
• 23:42
  you
• 23:42
  should
• 23:43
  feed
• 23:43
  your
• 23:43
  kid
• 23:43
  and
• 23:44
  then
• 23:44
  where,
• 23:44
  you
• 23:45
  know,
• 23:45
  where
• 23:45
  the
• 23:45
  best
• 23:45
  gifts
• 23:46
  are
• 23:46
  and
• 23:46
  then
• 23:46
  you're
• 23:47
  going
• 23:47
  and
• 23:47
  saying,
• 23:47
  I
• 23:48
  need,
• 23:48
  I
• 23:48
  need
• 23:48
  great
• 23:49
  toilet
• 23:49
  paper
• 23:49
  that's
• 23:50
  better
• 23:50
  for
• 23:50
  the
• 23:50
  environment.
• 23:51
  Where
• 23:51
  can
• 23:51
  I
• 23:51
  get
• 23:51
  that?
• 23:52
  And
• 23:52
  so
• 23:52
  I
• 23:52
  think
• 23:52
  that
• 23:53
  that's,
• 23:53
  that
• 23:53
  changes
• 23:54
  the
• 23:54
  dynamic
• 23:54
  a
• 23:55
  little
• 23:55
  bit
• 23:55
  based
• 23:56
  on
• 23:56
  just
• 23:56
  how
• 23:57
  we
• 23:57
  were
• 23:57
  looking
• 23:58
  previously
• 23:58
  at,
• 23:59
  you
• 23:59
  know,
• 23:59
  Walmart
• 24:00
  and
• 24:00
  Amazon
• 24:00
  going
• 24:01
  to
• 24:01
  search
• 24:01
  for
• 24:01
  your
• 24:02
  products,
• 24:02
  get
• 24:02
  it
• 24:03
  delivered
• 24:03
  as
• 24:03
  soon
• 24:03
  as
• 24:04
  possible.
• 24:05
  I
• 24:05
  don't
• 24:05
  know
• 24:05
  because
• 24:05
  like
• 24:06
  if
• 24:06
  you
• 24:06
  go
• 24:06
  back
• 24:06
  to
• 24:06
  history,
• 24:07
  like
• 24:07
  it
• 24:07
  was
• 24:08
  Google,
• 24:08
  Google
• 24:08
  was
• 24:09
  the
• 24:09
  search
• 24:09
  place
• 24:09
  for
• 24:10
  that
• 24:10
  and
• 24:11
  Amazon
• 24:11
  carved
• 24:12
  out
• 24:12
  a
• 24:12
  bit
• 24:12
  of
• 24:12
  it.
• 24:12
  So
• 24:12
  like
• 24:13
  there's
• 24:13
  that
• 24:13
  dichotomy
• 24:14
  that
• 24:14
  already
• 24:14
  existed
• 24:15
  historically.
• 24:16
  So
• 24:16
  yes,
• 24:16
  it
• 24:16
  might
• 24:17
  change
• 24:17
  a
• 24:17
  little
• 24:17
  bit,
• 24:18
  but
• 24:18
  I
• 24:18
  think,
• 24:19
  I
• 24:19
  just
• 24:19
  think
• 24:19
  the
• 24:20
  retailers
• 24:20
  have
• 24:20
  more
• 24:20
  power
• 24:20
  here
• 24:21
  than
• 24:21
  they,
• 24:21
  than
• 24:21
  they
• 24:21
  then,
• 24:22
  then
• 24:22
  we're
• 24:22
  probably
• 24:23
  leading
• 24:23
  to
• 24:23
  believe
• 24:23
  so.
• 24:24
  All
• 24:24
  right,
• 24:24
  headline
• 24:25
  number
• 24:25
  four.
• 24:26
  Are
• 24:26
  smart
• 24:26
  glasses
• 24:27
  ready
• 24:28
  for
• 24:28
  a
• 24:28
  breakthrough
• 24:29
  year
• 24:29
  in
• 24:29
  2026?
• 24:31
  At
• 24:31
  least
• 24:32
  that
• 24:32
  is
• 24:32
  what
• 24:32
  a
• 24:32
  new
• 24:33
  McKinsey
• 24:33
  and
• 24:33
  business
• 24:34
  of
• 24:34
  fashion
• 24:34
  report
• 24:35
  is
• 24:35
  claiming.
• 24:35
  And
• 24:36
  wearables,
• 24:37
  the
• 24:37
  report
• 24:37
  says
• 24:37
  including
• 24:38
  smartwatches,
• 24:38
  rings,
• 24:39
  eyewear
• 24:40
  and
• 24:40
  bands
• 24:40
  are
• 24:41
  the
• 24:41
  fastest
• 24:41
  growing
• 24:42
  accessory
• 24:42
  category
• 24:42
  with
• 24:43
  growth
• 24:43
  of
• 24:43
  8.3%
• 24:44
  per
• 24:44
  year
• 24:44
  since
• 24:45
  2022.
• 24:46
  Set
• 24:46
  to
• 24:46
  continue
• 24:46
  at
• 24:47
  9%
• 24:47
  annually
• 24:48
  up
• 24:48
  to
• 24:48
  2028.
• 24:50
  Consumer
• 24:50
  adoption
• 24:51
  of
• 24:51
  smartwatches
• 24:51
  is
• 24:52
  also
• 24:52
  high
• 24:52
  with
• 24:52
  the
• 24:52
  category
• 24:53
  representing
• 24:53
  35
• 24:54
  to
• 24:54
  40%
• 24:54
  of
• 24:55
  the
• 24:55
  watch
• 24:55
  market
• 24:56
  volume.
• 24:56
  While
• 24:57
  smart
• 24:57
  eyewear
• 24:58
  and
• 24:58
  smart
• 24:58
  rings
• 24:58
  represent
• 24:59
  less
• 24:59
  than
• 24:59
  10%
• 25:00
  of
• 25:00
  their
• 25:00
  respected
• 25:01
  market
• 25:01
  volume.
• 25:03
  Consumers
• 25:03
  are
• 25:04
  expected
• 25:04
  to
• 25:04
  further
• 25:05
  embrace
• 25:05
  smart
• 25:06
  glasses
• 25:06
  in
• 25:06
  2026
• 25:07
  according
• 25:07
  to
• 25:07
  the
• 25:07
  report.
• 25:07
  For
• 25:08
  example,
• 25:08
  Ray
• 25:09
  Bans
• 25:09
  Meta
• 25:10
  glasses
• 25:10
  were
• 25:11
  already
• 25:11
  the
• 25:11
  top
• 25:11
  selling
• 25:11
  product
• 25:12
  in
• 25:12
  60%
• 25:12
  of
• 25:13
  Ray
• 25:13
  Ban's
• 25:13
  EMEA
• 25:14
  stores
• 25:14
  as
• 25:14
  of
• 25:14
  Q3
• 25:15
  2020,
• 25:15
  24.
• 25:17
  And
• 25:17
  this
• 25:17
  is
• 25:17
  also
• 25:18
  the
• 25:18
  put
• 25:18
  you
• 25:18
  on
• 25:18
  the
• 25:19
  spot
• 25:19
  question
• 25:19
  of
• 25:19
  the
• 25:19
  week
• 25:20
  from
• 25:20
  the
• 25:20
  A
• 25:20
  and
• 25:20
  M
• 25:20
  consumer
• 25:21
  and
• 25:21
  retail
• 25:21
  group
• 25:21
  and
• 25:21
  they
• 25:22
  want
• 25:22
  to
• 25:22
  know
• 25:23
  wearables
• 25:24
  brands
• 25:24
  here
• 25:24
  has
• 25:24
  been
• 25:24
  concentrated
• 25:25
  and
• 25:25
  generally
• 25:26
  dominated
• 25:26
  by
• 25:27
  technology
• 25:27
  brands
• 25:28
  like
• 25:28
  Apple,
• 25:28
  Garmin,
• 25:29
  Samsung
• 25:30
  in
• 25:30
  watches
• 25:30
  and
• 25:31
  Aura
• 25:31
  in
• 25:31
  rings.
• 25:32
  However,
• 25:32
  with
• 25:32
  glasses
• 25:33
  the
• 25:33
  branding
• 25:33
  model
• 25:34
  seems
• 25:34
  to
• 25:34
  be
• 25:34
  led
• 25:34
  by
• 25:34
  the
• 25:35
  fashion
• 25:35
  brand
• 25:36
  with
• 25:36
  a
• 25:36
  powered
• 25:37
  by
• 25:37
  technology
• 25:38
  sub
• 25:38
  brand.
• 25:39
  Ray
• 25:39
  Ban
• 25:39
  Meta
• 25:40
  is
• 25:40
  the
• 25:40
  great
• 25:40
  example.
• 25:41
  What
• 25:41
  are
• 25:41
  the
• 25:41
  most
• 25:41
  important
• 25:42
  implications
• 25:42
  on
• 25:42
  the
• 25:43
  growth
• 25:43
  and
• 25:43
  profit
• 25:43
  opportunities
• 25:44
  for
• 25:44
  the
• 25:44
  fashion
• 25:45
  and
• 25:45
  technology
• 25:45
  brands
• 25:46
  based
• 25:46
  on
• 25:47
  this
• 25:47
  go
• 25:47
  to
• 25:47
  market
• 25:48
  choice?
• 25:48
  Better
• 25:49
  you
• 25:49
  than
• 25:49
  me.
• 25:49
  Well,
• 25:50
  yeah,
• 25:50
  I
• 25:51
  mean
• 25:51
  I
• 25:51
  would
• 25:51
  say
• 25:51
  as
• 25:52
  a
• 25:52
  fashion
• 25:52
  retailer
• 25:53
  I'd
• 25:53
  be,
• 25:53
  I'd
• 25:54
  be
• 25:54
  looking
• 25:54
  at
• 25:54
  what
• 25:54
  I
• 25:55
  can
• 25:55
  do
• 25:55
  with
• 25:55
  my
• 25:55
  current
• 25:56
  resources
• 25:56
  and
• 25:57
  capabilities
• 25:57
  to
• 25:58
  support
• 25:58
  the
• 25:58
  wearable
• 25:59
  market
• 26:00
  and
• 26:00
  my
• 26:00
  current
• 26:00
  customers
• 26:01
  that
• 26:01
  are
• 26:01
  not
• 26:01
  into
• 26:02
  wearables.
• 26:02
  So,
• 26:03
  you
• 26:03
  know,
• 26:03
  like,
• 26:04
  I
• 26:04
  thought
• 26:04
  the
• 26:04
  options
• 26:04
  that
• 26:05
  they
• 26:05
  mentioned
• 26:05
  in
• 26:05
  the
• 26:05
  business
• 26:06
  of
• 26:06
  fashion
• 26:06
  article
• 26:06
  made
• 26:07
  sense
• 26:07
  like
• 26:08
  accessories.
• 26:08
  Are
• 26:09
  you
• 26:09
  looking
• 26:09
  at
• 26:09
  engraving?
• 26:10
  But
• 26:11
  things
• 26:11
  that
• 26:11
  you
• 26:11
  would
• 26:11
  do
• 26:12
  to
• 26:12
  your
• 26:12
  own
• 26:12
  products
• 26:13
  that
• 26:13
  you're
• 26:13
  just
• 26:13
  going
• 26:14
  to
• 26:14
  do
• 26:14
  to
• 26:15
  these,
• 26:15
  you
• 26:15
  know,
• 26:16
  these
• 26:16
  tech
• 26:16
  enabled
• 26:17
  products.
• 26:18
  And
• 26:18
  as
• 26:18
  a
• 26:18
  tech
• 26:19
  company,
• 26:19
  I
• 26:19
  would
• 26:19
  be
• 26:20
  leveraging
• 26:20
  my
• 26:20
  relationships
• 26:21
  with
• 26:21
  designers
• 26:22
  because
• 26:22
  I
• 26:22
  think
• 26:22
  the
• 26:22
  biggest
• 26:23
  thing
• 26:23
  to
• 26:23
  me
• 26:24
  that
• 26:24
  still
• 26:24
  stands
• 26:24
  in
• 26:25
  the
• 26:25
  way,
• 26:25
  I
• 26:25
  don't
• 26:25
  know
• 26:25
  that
• 26:25
  I
• 26:26
  agree
• 26:26
  that
• 26:26
  2026
• 26:27
  is
• 26:27
  going
• 26:27
  to
• 26:27
  be
• 26:27
  the
• 26:28
  year
• 26:28
  of
• 26:28
  the,
• 26:28
  of
• 26:29
  the
• 26:29
  smart
• 26:29
  glasses.
• 26:30
  I
• 26:30
  just,
• 26:30
  I
• 26:31
  think
• 26:31
  it's
• 26:31
  different
• 26:32
  than
• 26:32
  a
• 26:33
  watch
• 26:33
  or
• 26:33
  a
• 26:33
  ring
• 26:34
  that's
• 26:34
  a
• 26:34
  little
• 26:35
  more
• 26:35
  discreet.
• 26:35
  These
• 26:36
  are
• 26:36
  something
• 26:36
  that
• 26:36
  you're
• 26:36
  putting
• 26:37
  on
• 26:37
  your
• 26:37
  face.
• 26:37
  This
• 26:38
  is
• 26:38
  like
• 26:38
  your
• 26:38
  window
• 26:39
  to
• 26:39
  any,
• 26:40
  any
• 26:40
  person
• 26:40
  or,
• 26:41
  you
• 26:41
  know,
• 26:41
  thing
• 26:42
  that
• 26:42
  you're
• 26:42
  coming
• 26:42
  in
• 26:42
  contact
• 26:43
  with.
• 26:43
  So
• 26:43
  as
• 26:44
  a
• 26:44
  tech
• 26:44
  company,
• 26:45
  I
• 26:45
  would
• 26:45
  say
• 26:45
  I
• 26:46
  don't
• 26:46
  see
• 26:46
  this
• 26:46
  reaching
• 26:47
  like
• 26:47
  mass
• 26:47
  adoption
• 26:48
  until
• 26:48
  a
• 26:48
  tech
• 26:48
  company
• 26:49
  has
• 26:49
  figured
• 26:49
  out
• 26:49
  how
• 26:50
  they
• 26:50
  can
• 26:50
  make
• 26:51
  their
• 26:51
  product
• 26:51
  as
• 26:52
  agile
• 26:52
  as
• 26:52
  possible
• 26:53
  so
• 26:53
  that
• 26:53
  I
• 26:53
  can
• 26:53
  put
• 26:54
  it
• 26:54
  into
• 26:55
  my
• 26:55
  existing
• 26:56
  frames
• 26:56
  the
• 26:57
  way
• 26:57
  that
• 26:57
  I
• 26:57
  could
• 26:57
  like
• 26:58
  put
• 26:58
  a
• 26:58
  blue
• 26:58
  light
• 26:58
  filter
• 26:59
  on
• 26:59
  my
• 26:59
  glasses.
• 27:00
  Like
• 27:00
  it's
• 27:00
  not
• 27:00
  something
• 27:01
  that
• 27:01
  is
• 27:01
  going
• 27:01
  to
• 27:02
  change
• 27:03
  how
• 27:03
  those
• 27:03
  glasses
• 27:03
  appear
• 27:04
  on
• 27:04
  my
• 27:04
  face.
• 27:04
  It's
• 27:04
  really
• 27:05
  just
• 27:05
  like
• 27:05
  an
• 27:05
  add
• 27:05
  on
• 27:06
  that
• 27:06
  I
• 27:06
  can
• 27:06
  do
• 27:06
  that
• 27:07
  I
• 27:07
  can,
• 27:07
  I
• 27:07
  can
• 27:07
  do
• 27:08
  when
• 27:08
  I'm
• 27:08
  getting
• 27:08
  my,
• 27:08
  my
• 27:09
  glasses.
• 27:09
  So
• 27:10
  I
• 27:10
  would
• 27:10
  say
• 27:12
  it's,
• 27:13
  it's
• 27:13
  something
• 27:13
  that
• 27:14
  I'm
• 27:14
  not,
• 27:15
  I'm
• 27:15
  not
• 27:15
  in.
• 27:15
  I
• 27:16
  don't
• 27:16
  agree
• 27:16
  with
• 27:16
  business
• 27:16
  of
• 27:17
  fashion
• 27:17
  here.
• 27:17
  I
• 27:18
  think
• 27:18
  that
• 27:18
  fashion
• 27:18
  retailers
• 27:19
  should
• 27:19
  tread
• 27:19
  very
• 27:20
  carefully
• 27:21
  with
• 27:21
  anything
• 27:22
  that
• 27:22
  they're
• 27:22
  doing
• 27:22
  outside
• 27:23
  of
• 27:23
  their
• 27:23
  current
• 27:24
  capabilities.
• 27:25
  And
• 27:25
  tech
• 27:25
  companies,
• 27:26
  you
• 27:26
  really
• 27:26
  got
• 27:26
  to
• 27:27
  work
• 27:27
  and
• 27:27
  try
• 27:28
  to
• 27:28
  make
• 27:28
  ends
• 27:28
  with
• 27:28
  the
• 27:29
  fashion
• 27:29
  retailers
• 27:29
  to
• 27:29
  get
• 27:30
  them
• 27:30
  to,
• 27:30
  to
• 27:30
  offer
• 27:31
  this
• 27:31
  to
• 27:31
  their
• 27:31
  consumers
• 27:32
  who
• 27:33
  are
• 27:33
  very
• 27:33
  finicky
• 27:34
  consumers
• 27:34
  typically,
• 27:35
  especially
• 27:36
  when
• 27:36
  it
• 27:36
  comes
• 27:36
  to
• 27:36
  eyewear.
• 27:37
  So
• 27:38
  how
• 27:38
  do
• 27:38
  you
• 27:38
  make
• 27:38
  your
• 27:38
  product
• 27:38
  as
• 27:39
  agile
• 27:39
  as
• 27:39
  possible
• 27:39
  so
• 27:40
  that
• 27:40
  it
• 27:40
  can
• 27:40
  fit
• 27:40
  into
• 27:40
  the
• 27:41
  most
• 27:41
  types
• 27:42
  or
• 27:42
  shapes
• 27:43
  or
• 27:43
  styles
• 27:43
  of
• 27:43
  glasses?
• 27:44
  But
• 27:45
  Chris,
• 27:45
  what
• 27:46
  about
• 27:46
  you?
• 27:47
  You
• 27:47
  actually
• 27:48
  have
• 27:48
  the
• 27:48
  glasses.
• 27:49
  Yeah,
• 27:49
  I
• 27:49
  know.
• 27:49
  I'm
• 27:49
  kind
• 27:50
  of
• 27:50
  like,
• 27:50
  thank
• 27:50
  God
• 27:51
  that
• 27:51
  that's
• 27:51
  the
• 27:51
  opinion
• 27:52
  you
• 27:52
  had
• 27:52
  on
• 27:52
  this
• 27:53
  one.
• 27:53
  Because
• 27:53
  I
• 27:53
  didn't
• 27:54
  want
• 27:54
  to
• 27:54
  disagree
• 27:54
  on
• 27:55
  another
• 27:55
  headline.
• 27:55
  And,
• 27:56
  and
• 27:56
  you
• 27:56
  picked
• 27:57
  this
• 27:57
  headline.
• 27:57
  So
• 27:57
  I
• 27:57
  was
• 27:58
  like
• 27:58
  not,
• 27:58
  I
• 27:58
  was
• 27:58
  not
• 27:59
  sure
• 27:59
  where
• 27:59
  you're
• 27:59
  gonna
• 28:00
  go
• 28:00
  with
• 28:00
  it.
• 28:00
  I'm
• 28:00
  just
• 28:00
  like
• 28:00
  saying
• 28:01
  thank
• 28:01
  God
• 28:02
  because
• 28:02
  there's
• 28:02
  two
• 28:02
  points
• 28:02
  I'd
• 28:03
  bring
• 28:03
  up.
• 28:03
  First
• 28:03
  is
• 28:03
  like
• 28:03
  the
• 28:03
  overall
• 28:04
  2026
• 28:04
  year,
• 28:05
  the
• 28:05
  smart
• 28:05
  glasses.
• 28:06
  I'm
• 28:06
  selling
• 28:06
  that
• 28:07
  hard.
• 28:07
  Like
• 28:07
  it
• 28:08
  sounds
• 28:08
  like
• 28:08
  you
• 28:08
  are
• 28:08
  too
• 28:08
  like,
• 28:09
  like,
• 28:09
  you're
• 28:09
  right.
• 28:09
  I
• 28:09
  have
• 28:10
  the
• 28:10
  meta
• 28:10
  glasses,
• 28:10
  the
• 28:10
  Ray
• 28:11
  Bans,
• 28:11
  and
• 28:12
  they're
• 28:12
  a
• 28:12
  novelty.
• 28:13
  Like,
• 28:13
  they're
• 28:14
  awkward.
• 28:14
  You're
• 28:14
  filming
• 28:15
  people.
• 28:15
  You
• 28:15
  have
• 28:15
  to
• 28:15
  have
• 28:16
  a
• 28:16
  real
• 28:16
  specific
• 28:16
  use
• 28:17
  case
• 28:17
  to
• 28:17
  even
• 28:17
  wear
• 28:18
  them.
• 28:18
  I
• 28:18
  don't
• 28:19
  wear
• 28:19
  them
• 28:19
  hardly
• 28:19
  at
• 28:20
  all.
• 28:20
  And
• 28:20
  so.
• 28:21
  Right.
• 28:21
  And
• 28:21
  they've
• 28:21
  kind
• 28:22
  of
• 28:22
  just
• 28:22
  sat
• 28:22
  on
• 28:22
  the
• 28:22
  shelf
• 28:23
  collecting
• 28:23
  dust.
• 28:24
  And
• 28:24
  so,
• 28:24
  so
• 28:24
  I
• 28:25
  agree,
• 28:25
  like,
• 28:25
  while
• 28:25
  the
• 28:25
  style
• 28:26
  and
• 28:26
  the
• 28:26
  tech
• 28:26
  can
• 28:26
  improve,
• 28:27
  and
• 28:27
  I
• 28:28
  may,
• 28:28
  it
• 28:28
  might
• 28:28
  make
• 28:29
  me
• 28:29
  wear
• 28:29
  them
• 28:29
  more.
• 28:30
  But
• 28:30
  it's
• 28:30
  a
• 28:30
  big
• 28:30
  if
• 28:30
  because
• 28:31
  it's
• 28:31
  different
• 28:31
  than
• 28:31
  a
• 28:31
  watch.
• 28:32
  Like,
• 28:32
  a
• 28:32
  watch
• 28:32
  has
• 28:33
  biometric
• 28:33
  benefits
• 28:34
  too.
• 28:34
  Right.
• 28:34
  Like,
• 28:34
  so
• 28:35
  that's
• 28:35
  something
• 28:35
  you
• 28:35
  have
• 28:35
  to
• 28:35
  think
• 28:35
  about.
• 28:36
  And
• 28:36
  then
• 28:36
  I
• 28:36
  think
• 28:36
  it's
• 28:37
  still
• 28:37
  hard
• 28:37
  to
• 28:37
  improve
• 28:37
  upon
• 28:38
  the
• 28:38
  overall
• 28:38
  utility
• 28:39
  of
• 28:39
  the
• 28:39
  smartphone
• 28:40
  experience
• 28:40
  itself,
• 28:41
  you
• 28:41
  know,
• 28:41
  which
• 28:41
  is
• 28:42
  just
• 28:42
  on
• 28:42
  demand
• 28:42
  to
• 28:43
  give
• 28:43
  you
• 28:43
  all
• 28:43
  the
• 28:43
  search
• 28:44
  information
• 28:44
  you
• 28:44
  need.
• 28:44
  You
• 28:44
  can
• 28:45
  put
• 28:45
  your
• 28:45
  camera
• 28:45
  up
• 28:45
  to
• 28:45
  it,
• 28:45
  you
• 28:46
  can
• 28:46
  take
• 28:46
  a
• 28:46
  video
• 28:46
  the
• 28:47
  same
• 28:47
  way
• 28:47
  you
• 28:47
  can
• 28:48
  with
• 28:48
  your
• 28:48
  glasses.
• 28:48
  So,
• 28:49
  like,
• 28:49
  I
• 28:49
  just
• 28:49
  don't,
• 28:50
  I
• 28:50
  just
• 28:50
  don't
• 28:51
  know.
• 28:51
  But
• 28:51
  the
• 28:51
  other
• 28:51
  point
• 28:51
  of
• 28:52
  this
• 28:52
  is
• 28:53
  I'm
• 28:53
  selling
• 28:53
  it
• 28:53
  hard
• 28:54
  for
• 28:54
  the
• 28:54
  fashion
• 28:54
  brands.
• 28:54
  To
• 28:55
  the
• 28:55
  fashion
• 28:56
  brands.
• 28:56
  I
• 28:56
  wouldn't
• 28:56
  be
• 28:56
  touching
• 28:57
  this.
• 28:57
  It's
• 28:57
  not
• 28:57
  your
• 28:57
  core
• 28:58
  competency.
• 28:58
  Competency.
• 28:59
  It's
• 28:59
  not
• 28:59
  your
• 28:59
  core
• 29:00
  competency.
• 29:01
  You're
• 29:01
  trying,
• 29:02
  you're,
• 29:02
  you're
• 29:02
  tying
• 29:03
  yourself
• 29:03
  into
• 29:03
  a
• 29:04
  tech
• 29:04
  company,
• 29:04
  which
• 29:04
  history
• 29:05
  has
• 29:05
  shown
• 29:05
  tech
• 29:06
  companies
• 29:06
  can
• 29:06
  behave
• 29:06
  like
• 29:07
  vultures.
• 29:08
  So
• 29:08
  at
• 29:08
  some
• 29:08
  point,
• 29:08
  you're
• 29:09
  going
• 29:09
  to
• 29:09
  be
• 29:09
  left
• 29:09
  holding
• 29:09
  the
• 29:10
  bag
• 29:10
  on
• 29:10
  either
• 29:10
  a
• 29:11
  big
• 29:11
  markdown
• 29:11
  on
• 29:12
  product
• 29:12
  that's
• 29:12
  not
• 29:12
  going
• 29:13
  to
• 29:13
  sell
• 29:13
  because
• 29:13
  you
• 29:13
  haven't
• 29:14
  hit
• 29:14
  it
• 29:14
  right
• 29:14
  from
• 29:14
  a
• 29:14
  fashion
• 29:15
  standpoint,
• 29:16
  or
• 29:16
  you're
• 29:16
  going
• 29:16
  to
• 29:16
  have
• 29:16
  the
• 29:17
  threat
• 29:17
  of
• 29:17
  the
• 29:17
  tech
• 29:17
  company
• 29:18
  departing,
• 29:19
  doing
• 29:19
  business
• 29:19
  with
• 29:20
  you
• 29:20
  and
• 29:20
  leaving
• 29:20
  you
• 29:21
  again
• 29:22
  on
• 29:22
  the
• 29:22
  lurch.
• 29:23
  So,
• 29:23
  like,
• 29:23
  I
• 29:23
  just,
• 29:24
  yeah,
• 29:24
  I
• 29:24
  just,
• 29:24
  I
• 29:25
  just
• 29:25
  don't,
• 29:25
  I
• 29:25
  wouldn't
• 29:26
  be
• 29:26
  touching
• 29:26
  this
• 29:26
  in
• 29:26
  any
• 29:27
  way,
• 29:27
  shape
• 29:27
  or
• 29:27
  form.
• 29:27
  I
• 29:27
  think
• 29:28
  it's
• 29:28
  a,
• 29:29
  it's
• 29:29
  a
• 29:29
  salacious
• 29:30
  headline
• 29:30
  made
• 29:31
  to
• 29:31
  generate
• 29:31
  clicks
• 29:32
  and
• 29:32
  interest
• 29:32
  in
• 29:33
  the
• 29:33
  topic
• 29:33
  for,
• 29:34
  you
• 29:34
  know,
• 29:35
  the
• 29:35
  people
• 29:35
  that
• 29:35
  put
• 29:35
  it
• 29:35
  out,
• 29:36
  in
• 29:36
  my
• 29:36
  opinion.
• 29:36
  Agreed.
• 29:37
  All
• 29:37
  right,
• 29:37
  let's
• 29:37
  move
• 29:38
  on
• 29:38
  to
• 29:38
  headline
• 29:38
  number
• 29:38
  five.
• 29:39
  Amazon
• 29:39
  is
• 29:40
  testing
• 29:41
  new
• 29:41
  Amazon
• 29:42
  Now
• 29:42
  30
• 29:43
  minute
• 29:43
  delivery
• 29:43
  service
• 29:44
  in
• 29:44
  Seattle
• 29:44
  and
• 29:45
  Philadelphia.
• 29:45
  According
• 29:46
  to
• 29:46
  Geekwire,
• 29:47
  the
• 29:47
  new
• 29:47
  service
• 29:47
  is
• 29:47
  available
• 29:48
  inside
• 29:48
  the
• 29:48
  existing
• 29:49
  Amazon
• 29:49
  shopping
• 29:50
  app
• 29:50
  and
• 29:50
  website.
• 29:51
  Customers
• 29:52
  in
• 29:52
  eligible
• 29:52
  neighborhoods
• 29:53
  can
• 29:53
  look
• 29:53
  for
• 29:53
  a
• 29:54
  30
• 29:54
  minute
• 29:54
  delivery
• 29:55
  option
• 29:55
  in
• 29:56
  the
• 29:56
  navigation
• 29:56
  bar,
• 29:57
  browse
• 29:57
  a
• 29:57
  curated
• 29:58
  catalog,
• 29:58
  track
• 29:59
  orders
• 29:59
  in
• 29:59
  real
• 29:59
  time
• 30:00
  and
• 30:00
  tip
• 30:00
  their
• 30:01
  drivers.
• 30:01
  Prime
• 30:02
  members
• 30:02
  can
• 30:02
  pay
• 30:03
  discounted
• 30:03
  delivery
• 30:04
  fees
• 30:04
  starting
• 30:05
  at
• 30:05
  3.99
• 30:06
  per
• 30:06
  order,
• 30:07
  compared
• 30:08
  with
• 30:08
  1399
• 30:11
  for
• 30:11
  non
• 30:11
  prime
• 30:12
  customers
• 30:13
  with
• 30:13
  a
• 30:13
  $1.99
• 30:15
  small
• 30:15
  basket
• 30:16
  fee
• 30:16
  on
• 30:17
  orders
• 30:17
  under
• 30:18
  $15.
• 30:19
  Small
• 30:19
  basket
• 30:20
  fees.
• 30:20
  No,
• 30:20
  I
• 30:20
  don't
• 30:21
  like
• 30:21
  those
• 30:21
  ads.
• 30:21
  Small
• 30:22
  basket
• 30:22
  fees.
• 30:23
  No.
• 30:23
  The
• 30:23
  announcement
• 30:24
  comes
• 30:24
  on
• 30:24
  the
• 30:25
  heels
• 30:25
  of
• 30:25
  reporting
• 30:26
  by
• 30:26
  Geekwire
• 30:26
  last
• 30:26
  week
• 30:27
  that
• 30:27
  revealed
• 30:27
  Amazon
• 30:28
  was
• 30:28
  building
• 30:28
  out
• 30:28
  a
• 30:28
  new
• 30:29
  rapid
• 30:29
  delivery
• 30:29
  hub
• 30:30
  at
• 30:30
  a
• 30:30
  former
• 30:30
  Amazon
• 30:31
  Fresh
• 30:31
  pickup
• 30:32
  site
• 30:32
  in
• 30:32
  Seattle's
• 30:33
  Ballard
• 30:33
  neighborhood.
• 30:34
  I
• 30:34
  have
• 30:34
  to
• 30:34
  note
• 30:35
  too,
• 30:35
  I
• 30:35
  had
• 30:36
  a
• 30:36
  listener
• 30:37
  send
• 30:37
  me
• 30:37
  a
• 30:37
  picture
• 30:38
  this
• 30:38
  past
• 30:38
  weekend
• 30:38
  from
• 30:39
  the
• 30:39
  Amazon
• 30:39
  Fresh.
• 30:40
  What
• 30:40
  was
• 30:40
  the
• 30:40
  Amazon
• 30:41
  Fresh
• 30:41
  store
• 30:41
  in
• 30:42
  one
• 30:42
  of
• 30:42
  the
• 30:42
  suburbs
• 30:42
  here
• 30:42
  in
• 30:43
  Minneapolis.
• 30:43
  It's
• 30:44
  now
• 30:44
  a
• 30:44
  lava
• 30:44
  land
• 30:45
  jumping
• 30:45
  in
• 30:45
  place,
• 30:47
  so
• 30:47
  these
• 30:48
  buildings
• 30:48
  are
• 30:48
  having
• 30:49
  to
• 30:49
  be
• 30:49
  repurposed
• 30:50
  for
• 30:50
  all
• 30:50
  kinds
• 30:51
  of
• 30:51
  things.
• 30:51
  In
• 30:52
  this
• 30:52
  case,
• 30:52
  it
• 30:53
  is
• 30:53
  now
• 30:53
  being
• 30:54
  used
• 30:54
  as
• 30:55
  this
• 30:55
  rapid
• 30:55
  delivery
• 30:55
  hub.
• 30:56
  Chris,
• 30:56
  should
• 30:56
  retailers
• 30:57
  take
• 30:57
  notice
• 30:58
  of
• 30:58
  Amazon's
• 30:59
  new
• 30:59
  30
• 30:59
  minute
• 30:59
  grocery
• 31:00
  delivery
• 31:00
  test?
• 31:01
  Wow.
• 31:01
  Yeah,
• 31:03
  I
• 31:03
  think
• 31:03
  notice.
• 31:04
  Yes,
• 31:04
  yes.
• 31:04
  And
• 31:05
  Ann,
• 31:05
  was
• 31:05
  that,
• 31:05
  I'm
• 31:06
  curious,
• 31:06
  was
• 31:06
  that,
• 31:06
  was
• 31:06
  that,
• 31:07
  that
• 31:07
  was
• 31:07
  like
• 31:07
  a
• 31:07
  purported
• 31:08
  Amazon
• 31:08
  Fresh
• 31:09
  site
• 31:09
  too,
• 31:09
  not
• 31:09
  like
• 31:09
  a
• 31:10
  live
• 31:10
  Amazon
• 31:10
  Fresh
• 31:11
  site,
• 31:11
  Right?
• 31:11
  Correct.
• 31:11
  Yeah,
• 31:12
  we
• 31:12
  didn't
• 31:12
  ever
• 31:12
  have
• 31:12
  any
• 31:13
  open
• 31:13
  in
• 31:13
  Minnesota.
• 31:14
  But
• 31:14
  yes,
• 31:15
  the,
• 31:15
  the,
• 31:16
  the
• 31:16
  building
• 31:16
  that
• 31:17
  was
• 31:17
  built
• 31:17
  and
• 31:17
  had
• 31:18
  been,
• 31:18
  had
• 31:18
  been
• 31:19
  given
• 31:19
  city
• 31:19
  approval
• 31:20
  to
• 31:20
  open
• 31:20
  an
• 31:20
  Amazon.
• 31:21
  Theory
• 31:21
  was
• 31:21
  going
• 31:21
  to
• 31:21
  be
• 31:21
  coming
• 31:22
  to
• 31:22
  Amazon
• 31:22
  Fresh.
• 31:22
  Yes.
• 31:23
  Right.
• 31:23
  Okay.
• 31:24
  Yeah.
• 31:24
  So
• 31:25
  for
• 31:25
  me,
• 31:25
  I
• 31:25
  think
• 31:25
  notice,
• 31:26
  yes,
• 31:26
  I
• 31:26
  would
• 31:26
  be
• 31:27
  paying
• 31:27
  attention
• 31:27
  to
• 31:27
  it,
• 31:28
  but
• 31:28
  I
• 31:29
  think,
• 31:29
  I
• 31:29
  still
• 31:29
  think
• 31:29
  the
• 31:30
  play
• 31:30
  here
• 31:30
  is
• 31:30
  kind
• 31:30
  of
• 31:30
  limiting
• 31:31
  and
• 31:31
  it
• 31:31
  may
• 31:31
  even
• 31:31
  be,
• 31:31
  this
• 31:32
  actually
• 31:32
  may
• 31:32
  be
• 31:32
  even
• 31:33
  more
• 31:33
  of
• 31:33
  a
• 31:33
  defensive
• 31:34
  move
• 31:34
  from
• 31:34
  Amazon
• 31:34
  rather
• 31:35
  than
• 31:35
  an
• 31:35
  offensive
• 31:36
  move.
• 31:37
  And
• 31:37
  because
• 31:37
  the
• 31:38
  reason
• 31:38
  I
• 31:38
  say
• 31:38
  that
• 31:38
  in
• 31:39
  researching
• 31:39
  my,
• 31:39
  my
• 31:39
  article
• 31:40
  on
• 31:40
  Whole
• 31:40
  Foods
• 31:40
  and
• 31:41
  Amazon.
• 31:43
  That
• 31:43
  I
• 31:43
  wrote
• 31:43
  recently
• 31:44
  in
• 31:44
  my
• 31:44
  weekly
• 31:45
  ramblings,
• 31:46
  I
• 31:46
  was
• 31:46
  struck
• 31:47
  by
• 31:47
  one
• 31:47
  statistic
• 31:48
  like
• 31:48
  I
• 31:48
  didn't
• 31:48
  know
• 31:48
  this.
• 31:48
  I
• 31:49
  mean,
• 31:49
  and
• 31:49
  I
• 31:49
  think
• 31:49
  the
• 31:49
  Wall
• 31:49
  Street
• 31:50
  Journal,
• 31:50
  we
• 31:50
  might
• 31:50
  have
• 31:50
  even
• 31:50
  talked
• 31:51
  about
• 31:51
  it
• 31:51
  the
• 31:51
  week
• 31:51
  we
• 31:51
  did
• 31:51
  the
• 31:52
  story.
• 31:52
  But
• 31:53
  Amazon's
• 31:54
  share
• 31:54
  in
• 31:54
  groceries
• 31:55
  since
• 31:55
  the
• 31:55
  Whole
• 31:55
  Foods,
• 31:56
  when
• 31:56
  it
• 31:56
  took
• 31:56
  over
• 31:56
  whole
• 31:57
  foods
• 31:57
  was
• 31:57
  4%.
• 31:57
  Amazon
• 31:58
  share
• 31:58
  in
• 31:58
  grocery
• 31:59
  is
• 31:59
  still
• 31:59
  4%.
• 32:00
  And
• 32:01
  that's
• 32:01
  despite
• 32:01
  having
• 32:02
  the
• 32:02
  tailwind
• 32:03
  of
• 32:03
  the
• 32:03
  entire
• 32:04
  Amazon
• 32:05
  e
• 32:05
  commerce
• 32:05
  infrastructure
• 32:06
  behind
• 32:07
  its
• 32:07
  back.
• 32:08
  So,
• 32:08
  you
• 32:09
  know,
• 32:09
  does
• 32:09
  this
• 32:10
  play
• 32:10
  into
• 32:10
  the
• 32:10
  quick
• 32:11
  need
• 32:11
  of
• 32:11
  people
• 32:11
  needing
• 32:12
  their
• 32:12
  milk
• 32:12
  with
• 32:12
  the
• 32:12
  electronics?
• 32:13
  Yeah,
• 32:14
  I
• 32:14
  guess
• 32:14
  it
• 32:14
  does.
• 32:15
  But
• 32:15
  how
• 32:15
  many
• 32:15
  people
• 32:15
  really
• 32:16
  need
• 32:16
  that
• 32:16
  as
• 32:16
  we've
• 32:16
  talked
• 32:17
  about
• 32:17
  it?
• 32:17
  And
• 32:18
  if
• 32:18
  I'm
• 32:18
  Walmart
• 32:19
  or
• 32:19
  another
• 32:19
  grocer,
• 32:20
  you
• 32:20
  know,
• 32:20
  I
• 32:21
  can
• 32:21
  offer
• 32:21
  this
• 32:21
  same
• 32:21
  service
• 32:22
  via
• 32:22
  Instacart
• 32:23
  or
• 32:23
  doordash.
• 32:23
  Right
• 32:24
  now
• 32:24
  I
• 32:24
  can
• 32:24
  go
• 32:25
  the
• 32:25
  micro
• 32:25
  fulfillment
• 32:25
  route
• 32:26
  down
• 32:26
  the
• 32:26
  road
• 32:27
  like
• 32:27
  Amazon's
• 32:28
  trying
• 32:28
  to
• 32:28
  do
• 32:28
  as
• 32:28
  well.
• 32:29
  So
• 32:29
  I'm
• 32:29
  not
• 32:29
  sure
• 32:30
  if
• 32:30
  I'm
• 32:30
  them.
• 32:30
  I'm
• 32:30
  really
• 32:31
  all
• 32:31
  that
• 32:31
  scared
• 32:32
  by
• 32:32
  it,
• 32:32
  which
• 32:33
  is
• 32:33
  why
• 32:33
  it
• 32:33
  feels
• 32:33
  more
• 32:34
  reactive
• 32:34
  to,
• 32:34
  to
• 32:35
  me
• 32:35
  than
• 32:35
  anything
• 32:36
  and
• 32:36
  a
• 32:36
  need
• 32:36
  to
• 32:36
  do
• 32:36
  it
• 32:37
  move
• 32:37
  from
• 32:37
  Amazon
• 32:38
  more
• 32:38
  than
• 32:38
  anything
• 32:38
  else.
• 32:40
  Yeah,
• 32:40
  I,
• 32:40
  it's,
• 32:41
  it's
• 32:41
  just
• 32:41
  still
• 32:42
  so
• 32:42
  expensive
• 32:43
  to
• 32:43
  me.
• 32:43
  Like
• 32:44
  prime
• 32:44
  members
• 32:45
  paying
• 32:45
  discounted
• 32:46
  delivery
• 32:46
  fees
• 32:46
  at,
• 32:47
  for
• 32:47
  399
• 32:48
  an
• 32:48
  order.
• 32:48
  Like
• 32:49
  after
• 32:49
  two
• 32:50
  orders,
• 32:50
  I
• 32:50
  could
• 32:51
  get
• 32:51
  a
• 32:51
  doordash,
• 32:52
  like
• 32:52
  subscription,
• 32:53
  monthly
• 32:53
  subscription.
• 32:54
  And
• 32:54
  I
• 32:54
  have
• 32:54
  access
• 32:55
  to
• 32:55
  all
• 32:55
  of
• 32:55
  the
• 32:56
  other
• 32:56
  things
• 32:56
  like
• 32:57
  food
• 32:57
  and
• 32:58
  30
• 32:58
  minute
• 32:58
  delivery.
• 32:59
  And
• 32:59
  like,
• 32:59
  it
• 33:00
  just,
• 33:00
  it,
• 33:00
  I'm
• 33:00
  still,
• 33:01
  I'm
• 33:02
  still
• 33:02
  not.
• 33:02
  That
• 33:03
  part
• 33:03
  is
• 33:03
  not
• 33:03
  making
• 33:03
  sense
• 33:04
  to
• 33:04
  me,
• 33:04
  especially
• 33:04
  during
• 33:05
  a
• 33:05
  pilot.
• 33:05
  Like,
• 33:06
  I'm
• 33:06
  curious
• 33:06
  if
• 33:06
  they're
• 33:07
  even
• 33:07
  going
• 33:07
  to
• 33:07
  get
• 33:08
  enough
• 33:08
  people
• 33:08
  to
• 33:09
  participate
• 33:09
  in
• 33:10
  this
• 33:10
  at
• 33:10
  those
• 33:10
  prices
• 33:11
  to
• 33:12
  get
• 33:12
  real
• 33:12
  data
• 33:13
  that
• 33:13
  will
• 33:13
  help
• 33:14
  support
• 33:14
  whether
• 33:14
  or
• 33:15
  not
• 33:15
  this
• 33:15
  is
• 33:15
  something
• 33:15
  that
• 33:15
  they're
• 33:16
  going
• 33:16
  to
• 33:16
  want
• 33:16
  to
• 33:16
  do.
• 33:17
  So
• 33:17
  I,
• 33:18
  I,
• 33:18
  and
• 33:19
  I
• 33:19
  just,
• 33:19
  I
• 33:19
  would
• 33:20
  say,
• 33:20
  you
• 33:20
  know,
• 33:21
  pressure
• 33:22
  testing
• 33:22
  this
• 33:23
  demand.
• 33:24
  Sure,
• 33:25
  it
• 33:25
  makes
• 33:25
  sense.
• 33:26
  I
• 33:26
  think
• 33:26
  it
• 33:26
  is
• 33:26
  a
• 33:27
  defensive
• 33:27
  move.
• 33:28
  But
• 33:28
  I,
• 33:28
  I
• 33:29
  don't
• 33:29
  know.
• 33:29
  I
• 33:29
  think
• 33:30
  Amazon,
• 33:31
  you
• 33:31
  still
• 33:31
  have
• 33:32
  a
• 33:32
  product
• 33:33
  issue.
• 33:33
  Like
• 33:34
  if
• 33:34
  I'm
• 33:34
  going
• 33:34
  to
• 33:34
  Doordash
• 33:35
  or
• 33:35
  Instacart,
• 33:35
  I'm
• 33:36
  getting
• 33:36
  products
• 33:37
  that
• 33:37
  are
• 33:37
  of
• 33:37
  a
• 33:37
  greater
• 33:38
  quality
• 33:38
  from
• 33:38
  my
• 33:39
  regional
• 33:39
  grocer
• 33:39
  that
• 33:40
  I
• 33:40
  trust
• 33:40
  that
• 33:40
  I
• 33:41
  have
• 33:41
  a
• 33:41
  relationship
• 33:41
  with.
• 33:42
  Yes.
• 33:43
  And
• 33:43
  so
• 33:43
  I
• 33:43
  still
• 33:43
  think
• 33:44
  like,
• 33:44
  are
• 33:44
  you
• 33:44
  going
• 33:45
  to
• 33:45
  hit
• 33:45
  it
• 33:45
  when
• 33:45
  they,
• 33:46
  when
• 33:46
  that
• 33:46
  thing
• 33:46
  arrives?
• 33:47
  And
• 33:47
  I
• 33:47
  paid,
• 33:48
  you
• 33:48
  know,
• 33:48
  $20
• 33:49
  now
• 33:49
  with
• 33:50
  all
• 33:50
  the,
• 33:50
  the
• 33:51
  small
• 33:51
  basket
• 33:51
  fees
• 33:52
  and
• 33:52
  the
• 33:52
  whatever,
• 33:53
  am
• 33:54
  I
• 33:54
  going
• 33:54
  to
• 33:54
  be
• 33:54
  satisfied
• 33:54
  with
• 33:55
  the
• 33:55
  product
• 33:55
  that
• 33:55
  arrives?
• 33:55
  I,
• 33:56
  I
• 33:56
  still
• 33:56
  don't
• 33:56
  know
• 33:56
  the
• 33:57
  answer
• 33:57
  to
• 33:57
  that
• 33:57
  question.
• 33:57
  So
• 33:58
  that
• 33:58
  for
• 33:58
  me
• 33:58
  is
• 33:58
  the
• 33:59
  biggest,
• 33:59
  the
• 34:00
  biggest
• 34:00
  challenge
• 34:00
  here.
• 34:02
  Yeah.
• 34:02
  All
• 34:02
  right,
• 34:02
  Chris,
• 34:03
  let's
• 34:03
  go
• 34:03
  to
• 34:03
  the
• 34:03
  lightning
• 34:04
  round.
• 34:04
  Question
• 34:04
  number
• 34:05
  one.
• 34:06
  Advent
• 34:06
  calendars
• 34:07
  are
• 34:07
  the
• 34:07
  hot
• 34:07
  trend
• 34:08
  from
• 34:08
  specialty
• 34:08
  retailers
• 34:09
  this
• 34:09
  holiday.
• 34:10
  Everyone
• 34:10
  from
• 34:10
  skims
• 34:11
  to
• 34:11
  acne
• 34:12
  fishing
• 34:12
  lures
• 34:13
  to
• 34:13
  Bridgman's
• 34:13
  ice
• 34:14
  cream
• 34:14
  are
• 34:14
  offering
• 34:15
  them
• 34:15
  to
• 34:15
  customers.
• 34:16
  What
• 34:16
  brand
• 34:17
  would
• 34:17
  you
• 34:18
  like
• 34:18
  to
• 34:18
  have
• 34:18
  an
• 34:18
  advent
• 34:19
  calendar
• 34:19
  from?
• 34:22
  Oh,
• 34:22
  and
• 34:22
  this,
• 34:23
  this
• 34:23
  just
• 34:23
  reminds
• 34:23
  me
• 34:24
  that
• 34:24
  I
• 34:24
  missed
• 34:24
  the
• 34:24
  Nike
• 34:24
  drop
• 34:25
  today.
• 34:25
  The
• 34:25
  PSG
• 34:26
  Jordans.
• 34:26
  I
• 34:26
  didn't
• 34:26
  get
• 34:27
  those
• 34:27
  today.
• 34:27
  Darn
• 34:27
  it.
• 34:28
  Oh,
• 34:29
  man.
• 34:29
  For
• 34:29
  me,
• 34:29
  I
• 34:29
  want
• 34:30
  28
• 34:30
  days
• 34:30
  of
• 34:31
  Nikes
• 34:31
  and
• 34:32
  it'd
• 34:32
  be
• 34:32
  one
• 34:32
  hell
• 34:32
  of
• 34:33
  an
• 34:33
  expensive
• 34:33
  calendar.
• 34:34
  But,
• 34:34
  but
• 34:34
  I,
• 34:34
  I
• 34:35
  would
• 34:35
  love
• 34:35
  that.
• 34:35
  That'd
• 34:36
  be,
• 34:36
  I
• 34:36
  mean,
• 34:37
  the
• 34:37
  skims
• 34:38
  calendar.
• 34:38
  I
• 34:38
  think
• 34:38
  the
• 34:38
  skims
• 34:39
  calendar
• 34:39
  is
• 34:39
  like
• 34:40
  in
• 34:40
  the
• 34:40
  three
• 34:40
  hundreds
• 34:41
  or
• 34:41
  something.
• 34:41
  It's
• 34:41
  like
• 34:42
  one
• 34:42
  pair
• 34:42
  of
• 34:42
  underwear
• 34:43
  per
• 34:43
  day
• 34:43
  or
• 34:43
  something.
• 34:44
  I
• 34:44
  mean,
• 34:44
  there's
• 34:45
  no
• 34:45
  price
• 34:45
  limit
• 34:45
  on
• 34:46
  these
• 34:46
  advent
• 34:46
  calendars,
• 34:46
  Chris.
• 34:47
  So
• 34:47
  I
• 34:47
  think
• 34:47
  if
• 34:47
  you
• 34:47
  really
• 34:48
  wanted
• 34:48
  your
• 34:48
  Nike
• 34:48
  one,
• 34:49
  it's
• 34:49
  like
• 34:49
  possible.
• 34:50
  Yeah,
• 34:50
  I
• 34:50
  guess
• 34:50
  you
• 34:50
  could
• 34:50
  build
• 34:50
  up
• 34:51
  to
• 34:51
  demand
• 34:51
  too.
• 34:51
  All
• 34:52
  right.
• 34:52
  Bloomberg
• 34:52
  reported
• 34:53
  this
• 34:53
  week
• 34:53
  that
• 34:53
  people
• 34:54
  are
• 34:54
  tiring
• 34:54
  of
• 34:55
  quote
• 34:55
  slop
• 34:56
  bowls,
• 34:56
  AKA
• 34:57
  those
• 34:57
  pick
• 34:57
  your
• 34:58
  own
• 34:58
  ingredients,
• 34:58
  pile
• 34:59
  the
• 34:59
  top
• 34:59
  rice
• 34:59
  or
• 35:00
  greens
• 35:00
  for
• 35:00
  lunch
• 35:01
  and
• 35:01
  instead
• 35:01
  are
• 35:01
  opting
• 35:02
  more
• 35:02
  for
• 35:02
  sandwiches.
• 35:03
  I'm
• 35:04
  curious.
• 35:04
  And
• 35:04
  are
• 35:04
  you
• 35:05
  two
• 35:05
  getting
• 35:05
  put
• 35:05
  off
• 35:05
  by
• 35:05
  the
• 35:06
  prices?
• 35:06
  Because
• 35:06
  I
• 35:06
  know
• 35:07
  you
• 35:07
  are
• 35:07
  quite
• 35:07
  the
• 35:08
  salad
• 35:08
  fan
• 35:08
  and
• 35:08
  the
• 35:09
  slop
• 35:09
  bowl
• 35:09
  fan.
• 35:09
  Honestly,
• 35:10
  whenever
• 35:10
  we
• 35:10
  travel.
• 35:11
  Oh,
• 35:12
  I
• 35:12
  still
• 35:12
  love
• 35:12
  it
• 35:13
  all
• 35:13
  the
• 35:13
  time.
• 35:14
  I
• 35:14
  mean,
• 35:14
  the
• 35:14
  prices
• 35:15
  are
• 35:15
  getting
• 35:15
  to
• 35:15
  be
• 35:15
  ridiculous.
• 35:16
  But
• 35:16
  that's.
• 35:17
  That's
• 35:18
  not
• 35:18
  a
• 35:18
  reason.
• 35:19
  I
• 35:19
  still
• 35:19
  think
• 35:19
  I'm
• 35:20
  investing
• 35:20
  in
• 35:21
  putting
• 35:21
  the
• 35:21
  best
• 35:21
  quality
• 35:22
  food
• 35:23
  in
• 35:23
  my
• 35:23
  body.
• 35:24
  And
• 35:25
  you
• 35:25
  can
• 35:25
  change
• 35:25
  all
• 35:25
  the
• 35:26
  ingredients.
• 35:26
  Like,
• 35:27
  I
• 35:27
  don't
• 35:27
  know.
• 35:27
  You
• 35:27
  need
• 35:28
  the
• 35:28
  roughage,
• 35:28
  too,
• 35:28
  right?
• 35:29
  And
• 35:29
  you
• 35:29
  need
• 35:29
  the
• 35:29
  roughage.
• 35:30
  Right.
• 35:30
  Especially
• 35:31
  when
• 35:31
  you're
• 35:31
  traveling.
• 35:32
  Especially
• 35:32
  when
• 35:32
  you're
• 35:33
  traveling.
• 35:34
  All
• 35:34
  right,
• 35:34
  Chris,
• 35:35
  number
• 35:35
  three
• 35:36
  White
• 35:36
  House
• 35:36
  decorators
• 35:37
  used
• 35:37
  120
• 35:39
  pounds
• 35:39
  of
• 35:40
  gingerbread
• 35:40
  as
• 35:40
  part
• 35:41
  of
• 35:41
  its
• 35:41
  holiday
• 35:42
  decor
• 35:42
  this
• 35:43
  season.
• 35:43
  Where
• 35:44
  does
• 35:44
  gingerbread
• 35:44
  rank
• 35:45
  in
• 35:45
  your
• 35:45
  order
• 35:46
  of
• 35:46
  holiday
• 35:46
  cookies?
• 35:48
  Oh,
• 35:49
  man.
• 35:50
  £120.
• 35:51
  That's
• 35:51
  insane.
• 35:52
  I
• 35:53
  know.
• 35:53
  God,
• 35:54
  it's
• 35:55
  like
• 35:55
  an
• 35:55
  entire
• 35:55
  person
• 35:55
  of
• 35:56
  gingerbread.
• 35:56
  Anyway,
• 35:58
  I'd
• 35:58
  say
• 35:58
  gingerbread
• 35:59
  is
• 35:59
  pretty
• 35:59
  high
• 35:59
  for
• 35:59
  me,
• 36:00
  I
• 36:00
  think.
• 36:00
  But
• 36:00
  I
• 36:00
  think
• 36:01
  if
• 36:01
  I
• 36:01
  was
• 36:01
  to
• 36:01
  do
• 36:01
  a
• 36:01
  rank
• 36:02
  order,
• 36:02
  like
• 36:02
  my
• 36:02
  top
• 36:02
  three,
• 36:03
  I'd
• 36:03
  go
• 36:03
  the
• 36:04
  Mexican
• 36:04
  tea
• 36:04
  cookie,
• 36:05
  because
• 36:05
  that's
• 36:05
  big.
• 36:05
  Where
• 36:06
  I
• 36:06
  grew
• 36:06
  up
• 36:06
  in
• 36:06
  Arizona.
• 36:07
  And
• 36:07
  then
• 36:07
  I'd
• 36:08
  go
• 36:08
  butter
• 36:08
  cookies
• 36:08
  with
• 36:09
  some
• 36:09
  green
• 36:09
  and
• 36:09
  red
• 36:10
  spritzing.
• 36:11
  And
• 36:11
  then
• 36:11
  I'd
• 36:11
  go
• 36:12
  gingerbread.
• 36:12
  Yeah,
• 36:13
  okay.
• 36:14
  What's
• 36:14
  a.
• 36:14
  What
• 36:14
  is
• 36:15
  a
• 36:15
  Mexican
• 36:15
  tea
• 36:15
  cookie?
• 36:16
  Like,
• 36:16
  what
• 36:16
  is.
• 36:17
  Oh,
• 36:17
  you
• 36:17
  got
• 36:17
  to
• 36:17
  look
• 36:17
  it
• 36:17
  up.
• 36:18
  You
• 36:18
  got
• 36:18
  to
• 36:18
  look
• 36:18
  it
• 36:18
  up.
• 36:18
  It's
• 36:19
  like
• 36:19
  a.
• 36:19
  I
• 36:19
  don't
• 36:20
  even
• 36:20
  know
• 36:20
  how
• 36:20
  to
• 36:20
  explain
• 36:20
  it.
• 36:20
  It's
• 36:21
  good,
• 36:21
  though.
• 36:21
  It's
• 36:21
  good
• 36:22
  like
• 36:22
  a.
• 36:22
  Is
• 36:23
  that
• 36:23
  like
• 36:23
  the
• 36:23
  tea
• 36:24
  cake?
• 36:24
  Like
• 36:24
  the
• 36:24
  balls.
• 36:25
  The
• 36:25
  shortbread
• 36:26
  balls
• 36:26
  wrapped
• 36:26
  in
• 36:26
  powdered
• 36:27
  sugar?
• 36:28
  Oh,
• 36:28
  I
• 36:28
  thought
• 36:29
  that
• 36:29
  was
• 36:29
  a
• 36:29
  Russian
• 36:29
  delicacy.
• 36:30
  We
• 36:31
  always
• 36:31
  called
• 36:31
  them
• 36:31
  a
• 36:31
  Russian
• 36:32
  tea
• 36:32
  cake.
• 36:33
  Oh,
• 36:33
  I
• 36:33
  have
• 36:33
  no
• 36:33
  idea.
• 36:34
  I
• 36:34
  don't
• 36:34
  know.
• 36:34
  We'll
• 36:34
  have
• 36:35
  to
• 36:35
  do
• 36:35
  some
• 36:35
  research.
• 36:35
  But
• 36:35
  I
• 36:35
  looked
• 36:36
  it
• 36:36
  up,
• 36:36
  and
• 36:36
  I
• 36:36
  made
• 36:36
  sure
• 36:36
  I
• 36:37
  was,
• 36:37
  like,
• 36:37
  thinking
• 36:37
  the
• 36:37
  right
• 36:38
  thing.
• 36:38
  So
• 36:38
  I
• 36:38
  don't
• 36:39
  know
• 36:39
  if
• 36:39
  I
• 36:39
  explained
• 36:39
  the
• 36:39
  ingredients
• 36:40
  right,
• 36:40
  though.
• 36:40
  I
• 36:40
  have
• 36:40
  no
• 36:41
  idea,
• 36:41
  because
• 36:41
  I'm
• 36:42
  not
• 36:42
  Mr.
• 36:42
  Walton
• 36:43
  Gourmet.
• 36:43
  All
• 36:43
  right,
• 36:44
  last
• 36:44
  one.
• 36:44
  Mariah
• 36:45
  Carey's
• 36:45
  1994
• 36:46
  All
• 36:47
  I
• 36:47
  Want
• 36:47
  for
• 36:47
  Christmas
• 36:48
  is
• 36:48
  you
• 36:48
  anthem
• 36:48
  is
• 36:49
  the
• 36:49
  undisputed
• 36:49
  queen
• 36:50
  of
• 36:50
  holiday
• 36:50
  earnings.
• 36:51
  Did
• 36:51
  you
• 36:51
  know
• 36:52
  that
• 36:52
  according
• 36:52
  to
• 36:52
  the
• 36:52
  Economist,
• 36:53
  the
• 36:53
  song
• 36:53
  has
• 36:53
  generated
• 36:54
  more
• 36:54
  than
• 36:54
  $60
• 36:55
  million
• 36:55
  in
• 36:56
  royalties
• 36:56
  thus
• 36:57
  far?
• 36:57
  Where
• 36:58
  does
• 36:58
  the
• 36:58
  song,
• 36:58
  however,
• 36:59
  rank
• 36:59
  on
• 36:59
  your
• 37:00
  holiday
• 37:00
  playlist?
• 37:01
  You're
• 37:01
  the.
• 37:01
  You're
• 37:02
  the
• 37:02
  playlist.
• 37:03
  It's
• 37:04
  top
• 37:04
  three
• 37:05
  for
• 37:05
  sure.
• 37:05
  I
• 37:06
  mean,
• 37:06
  really,
• 37:07
  it's
• 37:07
  probably
• 37:07
  my
• 37:08
  number
• 37:08
  one.
• 37:08
  I
• 37:08
  mean,
• 37:08
  it
• 37:09
  gets
• 37:09
  you
• 37:09
  that
• 37:10
  drop
• 37:10
  hits
• 37:10
  and
• 37:11
  you're
• 37:11
  like,
• 37:11
  oh,
• 37:11
  yeah,
• 37:12
  it
• 37:12
  brings
• 37:12
  me
• 37:12
  back.
• 37:12
  It
• 37:13
  was
• 37:13
  one
• 37:13
  of
• 37:13
  my
• 37:13
  first
• 37:13
  CDs
• 37:14
  that
• 37:14
  I
• 37:14
  ever
• 37:14
  got
• 37:15
  back
• 37:15
  in
• 37:15
  the
• 37:15
  80s,
• 37:16
  early
• 37:16
  90s,
• 37:17
  I
• 37:17
  guess.
• 37:17
  But,
• 37:18
  oh,
• 37:19
  still,
• 37:19
  I.
• 37:19
  If
• 37:20
  I
• 37:20
  could
• 37:20
  still
• 37:20
  have
• 37:20
  that
• 37:20
  CD
• 37:21
  in
• 37:21
  my
• 37:21
  possession,
• 37:22
  I
• 37:22
  absolutely
• 37:22
  wouldn't.
• 37:22
  I
• 37:23
  played
• 37:23
  every
• 37:23
  holiday.
• 37:24
  Still
• 37:24
  played
• 37:24
  on
• 37:25
  Spotify
• 37:25
  every
• 37:26
  year,
• 37:26
  as
• 37:26
  many
• 37:26
  times
• 37:27
  as
• 37:27
  possible.
• 37:28
  I
• 37:28
  love
• 37:28
  it.
• 37:28
  You'd
• 37:28
  go
• 37:29
  number
• 37:29
  one?
• 37:29
  You
• 37:29
  go
• 37:29
  number
• 37:30
  one?
• 37:31
  Sure.
• 37:31
  Yes.
• 37:32
  Wow.
• 37:32
  I
• 37:32
  think
• 37:32
  everybody
• 37:33
  knows
• 37:33
  that
• 37:33
  song,
• 37:34
  and
• 37:34
  it's
• 37:34
  so
• 37:34
  great.
• 37:35
  It's
• 37:35
  like,
• 37:35
  wow,
• 37:36
  hits
• 37:36
  that
• 37:37
  high
• 37:37
  note.
• 37:37
  I
• 37:37
  mean,
• 37:38
  come
• 37:38
  on,
• 37:39
  Mariah.
• 37:39
  All
• 37:39
  right,
• 37:40
  yeah.
• 37:40
  See,
• 37:40
  I'd
• 37:40
  go.
• 37:41
  I'd
• 37:41
  go
• 37:41
  like
• 37:41
  George
• 37:42
  Michael.
• 37:42
  I'd
• 37:42
  go
• 37:43
  Kylie
• 37:43
  Minogue.
• 37:43
  I
• 37:43
  might
• 37:44
  even
• 37:44
  go
• 37:44
  a
• 37:44
  little
• 37:44
  Bing
• 37:44
  Crosby
• 37:45
  in
• 37:45
  there,
• 37:45
  you
• 37:45
  know?
• 37:46
  I
• 37:46
  don't
• 37:46
  know.
• 37:47
  You
• 37:47
  go
• 37:48
  number
• 37:48
  one?
• 37:48
  No.
• 37:48
  Interesting.
• 37:49
  I
• 37:49
  didn't
• 37:49
  expect
• 37:49
  you
• 37:49
  to
• 37:50
  see
• 37:50
  that
• 37:50
  at
• 37:50
  all.
• 37:50
  It's
• 37:51
  fun.
• 37:51
  It's
• 37:51
  a
• 37:52
  great
• 37:52
  song.
• 37:52
  I
• 37:52
  love
• 37:52
  it.
• 37:53
  Keep
• 37:53
  going.
• 37:53
  I
• 37:53
  hope
• 37:54
  Mariah
• 37:54
  is
• 37:55
  set
• 37:55
  for
• 37:55
  life.
• 37:56
  It
• 37:56
  sounds
• 37:56
  like
• 37:56
  she
• 37:56
  is
• 37:57
  with
• 37:57
  $60
• 37:57
  million
• 37:58
  in
• 37:59
  royalties,
• 37:59
  but
• 37:59
  sounds
• 38:00
  like
• 38:00
  it's.
• 38:00
  One
• 38:00
  hell
• 38:01
  of
• 38:01
  an
• 38:01
  annuity
• 38:01
  for
• 38:01
  her.
• 38:02
  My
• 38:02
  God.
• 38:02
  All
• 38:03
  right,
• 38:03
  Ella,
• 38:04
  producer
• 38:05
  Ella,
• 38:05
  come
• 38:05
  on
• 38:05
  in.
• 38:05
  I
• 38:06
  have
• 38:06
  no
• 38:06
  idea
• 38:06
  which
• 38:06
  way
• 38:07
  you're
• 38:07
  gonna
• 38:07
  go
• 38:07
  this
• 38:07
  week
• 38:08
  on
• 38:08
  which
• 38:08
  headline
• 38:09
  won
• 38:09
  the
• 38:09
  show.
• 38:10
  I
• 38:10
  feel
• 38:10
  like
• 38:10
  it
• 38:10
  could
• 38:11
  be
• 38:11
  a
• 38:11
  drum
• 38:11
  roll.
• 38:11
  Now,
• 38:11
  Chris,
• 38:12
  the
• 38:12
  headline
• 38:13
  that
• 38:13
  won
• 38:13
  this
• 38:13
  week
• 38:14
  was
• 38:14
  the
• 38:14
  Smart
• 38:14
  glasses
• 38:15
  Wave.
• 38:15
  This
• 38:16
  was
• 38:16
  really
• 38:16
  intriguing.
• 38:17
  I
• 38:17
  will
• 38:17
  agree
• 38:18
  with
• 38:18
  both
• 38:18
  of
• 38:18
  you
• 38:18
  for
• 38:18
  all
• 38:19
  the
• 38:19
  reasons
• 38:19
  you
• 38:19
  stated,
• 38:20
  which
• 38:20
  might
• 38:20
  shock
• 38:21
  some
• 38:21
  of
• 38:21
  you
• 38:21
  given
• 38:22
  my
• 38:22
  demographic
• 38:23
  and
• 38:23
  my
• 38:23
  consumer
• 38:24
  lens.
• 38:24
  So,
• 38:24
  okay,
• 38:25
  so
• 38:25
  I
• 38:25
  want
• 38:25
  to
• 38:25
  make.
• 38:25
  So
• 38:25
  this
• 38:26
  is
• 38:26
  good
• 38:26
  to
• 38:26
  know.
• 38:26
  This
• 38:26
  is
• 38:27
  why
• 38:27
  we
• 38:27
  bring
• 38:27
  you
• 38:27
  on
• 38:27
  the
• 38:27
  show
• 38:27
  at
• 38:28
  the
• 38:28
  end
• 38:28
  of.
• 38:28
  The
• 38:29
  end
• 38:29
  of
• 38:29
  every
• 38:29
  podcast.
• 38:30
  Because,
• 38:30
  like,
• 38:31
  like
• 38:31
  what
• 38:31
  I
• 38:31
  was
• 38:31
  worried
• 38:32
  about.
• 38:32
  And
• 38:32
  when
• 38:32
  we
• 38:32
  were
• 38:32
  doing
• 38:33
  our
• 38:33
  take
• 38:33
  on
• 38:33
  it,
• 38:33
  I
• 38:33
  was
• 38:34
  weird.
• 38:34
  We're
• 38:34
  going
• 38:34
  to
• 38:34
  get
• 38:34
  like
• 38:34
  the.
• 38:34
  Get
• 38:35
  off
• 38:35
  your
• 38:35
  law
• 38:35
  and
• 38:35
  old
• 38:36
  folks
• 38:36
  take
• 38:36
  here
• 38:37
  from
• 38:37
  Ella.
• 38:37
  But
• 38:37
  we
• 38:38
  did
• 38:38
  it.
• 38:38
  So,
• 38:38
  like,
• 38:38
  the
• 38:39
  younger
• 38:39
  generation
• 38:39
  is
• 38:40
  kind
• 38:40
  of
• 38:40
  like,
• 38:40
  yeah,
• 38:40
  I'm
• 38:40
  not
• 38:40
  buying
• 38:41
  this
• 38:41
  either.
• 38:41
  Like,
• 38:41
  I'm
• 38:42
  not
• 38:42
  buying
• 38:42
  this.
• 38:43
  I'm
• 38:43
  just
• 38:43
  curious
• 38:43
  what
• 38:44
  I
• 38:44
  would
• 38:44
  use
• 38:44
  them
• 38:44
  for
• 38:45
  besides
• 38:45
  content
• 38:46
  creation.
• 38:46
  Like
• 38:47
  the.
• 38:47
  The
• 38:48
  hands
• 38:48
  free
• 38:48
  photo
• 38:49
  video
• 38:49
  makes
• 38:50
  complete
• 38:50
  sense,
• 38:50
  but
• 38:51
  all
• 38:51
  the
• 38:51
  other
• 38:51
  gadgets
• 38:52
  scare
• 38:52
  me
• 38:53
  a
• 38:53
  lot.
• 38:53
  It's
• 38:53
  really
• 38:53
  intimidating
• 38:54
  and
• 38:54
  I
• 38:54
  wonder
• 38:55
  how
• 38:55
  much
• 38:55
  of
• 38:55
  a
• 38:55
  learning
• 38:56
  curve
• 38:56
  that
• 38:56
  is.
• 38:57
  I
• 38:58
  think
• 38:58
  I
• 38:58
  know
• 38:58
  around
• 38:59
  five
• 38:59
  people
• 38:59
  who
• 39:00
  have
• 39:00
  these
• 39:00
  and
• 39:00
  they're
• 39:00
  all
• 39:01
  photographers,
• 39:01
  so
• 39:01
  they
• 39:02
  use
• 39:02
  them
• 39:02
  for,
• 39:02
  like,
• 39:03
  bts,
• 39:03
  behind
• 39:04
  the
• 39:04
  scenes
• 39:04
  taking
• 39:05
  video
• 39:05
  photo
• 39:06
  bottom.
• 39:06
  To
• 39:07
  create
• 39:07
  content.
• 39:07
  I
• 39:07
  haven't
• 39:08
  used
• 39:08
  them
• 39:08
  for
• 39:08
  that.
• 39:08
  Yeah.
• 39:09
  Oh,
• 39:09
  go
• 39:09
  ahead.
• 39:09
  And
• 39:09
  it's
• 39:10
  a
• 39:10
  utility.
• 39:10
  It's
• 39:10
  a
• 39:10
  utility
• 39:11
  purchase.
• 39:11
  Like,
• 39:12
  I
• 39:12
  think
• 39:12
  that
• 39:12
  this
• 39:12
  is
• 39:12
  something
• 39:13
  that
• 39:13
  makes
• 39:13
  sense
• 39:14
  the
• 39:14
  way
• 39:14
  that
• 39:15
  you
• 39:15
  would
• 39:15
  buy
• 39:15
  a
• 39:16
  tool
• 39:16
  for,
• 39:17
  you
• 39:17
  know,
• 39:18
  like,
• 39:18
  if
• 39:18
  you're.
• 39:18
  If
• 39:18
  you
• 39:18
  travel
• 39:19
  a
• 39:19
  lot,
• 39:19
  like,
• 39:20
  it'd
• 39:20
  be
• 39:20
  nice
• 39:20
  to
• 39:20
  have
• 39:20
  the
• 39:20
  glasses
• 39:21
  to.
• 39:21
  To
• 39:22
  translate
• 39:23
  things
• 39:23
  while
• 39:23
  you're
• 39:24
  through
• 39:24
  a
• 39:24
  city
• 39:25
  into
• 39:25
  the
• 39:25
  language
• 39:26
  that
• 39:26
  makes
• 39:26
  sense.
• 39:26
  They're
• 39:27
  looking
• 39:27
  at
• 39:27
  a
• 39:27
  menu.
• 39:27
  But
• 39:28
  I
• 39:28
  don't.
• 39:28
  I
• 39:29
  don't
• 39:29
  see
• 39:29
  these
• 39:29
  as
• 39:29
  something
• 39:30
  that
• 39:30
  you're
• 39:30
  wearing
• 39:30
  all
• 39:31
  the
• 39:31
  time.
• 39:31
  It's
• 39:31
  like
• 39:31
  reading
• 39:32
  glasses
• 39:32
  where,
• 39:32
  like,
• 39:33
  I'm
• 39:33
  pulling
• 39:33
  them
• 39:33
  out
• 39:33
  for
• 39:34
  a
• 39:34
  specific
• 39:34
  thing.
• 39:34
  I
• 39:35
  carry
• 39:35
  them
• 39:35
  around
• 39:36
  with
• 39:36
  me.
• 39:36
  But
• 39:37
  unless
• 39:37
  you.
• 39:37
  You
• 39:38
  have
• 39:38
  all
• 39:38
  these
• 39:39
  very
• 39:39
  specific
• 39:40
  use
• 39:40
  cases,
• 39:41
  I
• 39:41
  just.
• 39:41
  I
• 39:42
  don't
• 39:42
  see
• 39:42
  people
• 39:43
  reaching
• 39:43
  out
• 39:44
  and
• 39:44
  spending,
• 39:44
  you
• 39:44
  know,
• 39:45
  several
• 39:45
  hundred
• 39:46
  dollars
• 39:46
  on
• 39:46
  a
• 39:46
  pair
• 39:47
  of
• 39:47
  these.
• 39:47
  That's
• 39:47
  an
• 39:48
  interesting
• 39:48
  take,
• 39:48
  though,
• 39:48
  too,
• 39:48
  because
• 39:48
  it
• 39:49
  makes
• 39:49
  me
• 39:49
  wonder
• 39:49
  if
• 39:49
  it's
• 39:49
  like
• 39:49
  the
• 39:50
  iPad
• 39:50
  versus
• 39:50
  the
• 39:50
  iPhone
• 39:51
  thing.
• 39:51
  Like,
• 39:52
  you
• 39:52
  know,
• 39:52
  like,
• 39:53
  you
• 39:53
  know,
• 39:53
  iPads
• 39:54
  were
• 39:54
  really
• 39:54
  popular
• 39:54
  for
• 39:54
  a
• 39:55
  while,
• 39:55
  and
• 39:55
  then
• 39:55
  you
• 39:55
  only
• 39:56
  use
• 39:56
  them
• 39:56
  for
• 39:56
  really
• 39:56
  specific
• 39:57
  use
• 39:57
  cases.
• 39:57
  Right.
• 39:58
  And,
• 39:58
  you
• 39:58
  know,
• 39:58
  and
• 39:58
  a
• 39:59
  lot
• 39:59
  of
• 39:59
  times
• 39:59
  those
• 39:59
  collect
• 39:59
  dust
• 40:00
  too.
• 40:00
  I
• 40:00
  mean,
• 40:00
  mine
• 40:01
  does.
• 40:01
  But,
• 40:02
  you
• 40:02
  know,
• 40:02
  maybe.
• 40:03
  Maybe
• 40:03
  there
• 40:03
  is
• 40:03
  some,
• 40:03
  like,
• 40:04
  thing
• 40:04
  there
• 40:04
  down
• 40:04
  the
• 40:04
  road
• 40:05
  where
• 40:05
  there
• 40:05
  is,
• 40:05
  like,
• 40:06
  these
• 40:06
  specific
• 40:06
  use
• 40:06
  cases
• 40:06
  that
• 40:07
  all
• 40:07
  emerge.
• 40:07
  Who
• 40:07
  knows?
• 40:08
  And
• 40:08
  to
• 40:08
  your
• 40:08
  point,
• 40:08
  Ann,
• 40:09
  I
• 40:09
  think
• 40:09
  the
• 40:09
  fashion
• 40:10
  comes
• 40:10
  first,
• 40:11
  at
• 40:11
  least
• 40:11
  in
• 40:12
  my
• 40:12
  opinion.
• 40:12
  And
• 40:12
  with
• 40:13
  my
• 40:13
  round
• 40:13
  head
• 40:13
  shape,
• 40:14
  these
• 40:14
  glasses
• 40:15
  would
• 40:15
  not
• 40:16
  look
• 40:16
  good
• 40:16
  on
• 40:16
  me.
• 40:16
  I
• 40:17
  would
• 40:17
  not
• 40:17
  be
• 40:17
  wearing
• 40:17
  these
• 40:18
  every
• 40:18
  day.
• 40:18
  So
• 40:18
  it
• 40:18
  would
• 40:18
  have
• 40:19
  to
• 40:19
  be
• 40:19
  a
• 40:19
  very
• 40:20
  case
• 40:20
  by
• 40:20
  case
• 40:20
  basis.
• 40:21
  Plus,
• 40:22
  you
• 40:22
  look
• 40:22
  like
• 40:22
  everybody
• 40:23
  else.
• 40:23
  There's
• 40:23
  only
• 40:24
  so
• 40:24
  many
• 40:24
  styles.
• 40:24
  Like,
• 40:25
  do
• 40:25
  you
• 40:25
  want
• 40:25
  to
• 40:25
  wear
• 40:26
  the
• 40:26
  same
• 40:26
  thing?
• 40:26
  Like,
• 40:27
  you
• 40:27
  love
• 40:27
  glasses.
• 40:28
  Ella,
• 40:28
  you
• 40:28
  have
• 40:28
  tons
• 40:29
  of
• 40:29
  pairs
• 40:29
  of
• 40:29
  glasses.
• 40:30
  Can
• 40:30
  you
• 40:30
  imagine
• 40:31
  just
• 40:31
  one?
• 40:32
  No,
• 40:32
  not
• 40:33
  at
• 40:33
  all.
• 40:33
  Like,
• 40:33
  I
• 40:33
  literally
• 40:33
  have
• 40:33
  mine
• 40:34
  sitting
• 40:34
  right
• 40:34
  here,
• 40:34
  and
• 40:34
  they're
• 40:35
  very
• 40:35
  long,
• 40:35
  lanky
• 40:36
  for
• 40:36
  people
• 40:37
  listening
• 40:37
  at
• 40:38
  home.
• 40:38
  But
• 40:39
  I
• 40:39
  look
• 40:39
  at
• 40:40
  my
• 40:40
  Apple
• 40:40
  watch
• 40:40
  that
• 40:40
  I
• 40:40
  do
• 40:41
  wear
• 40:41
  often,
• 40:41
  and
• 40:41
  you
• 40:42
  can
• 40:42
  replace
• 40:42
  the
• 40:43
  band.
• 40:43
  You
• 40:43
  know,
• 40:43
  you
• 40:44
  have
• 40:44
  options.
• 40:45
  If
• 40:45
  the.
• 40:46
  The
• 40:46
  lens
• 40:46
  itself
• 40:47
  could
• 40:47
  be
• 40:48
  replaceable,
• 40:49
  maybe
• 40:49
  I'd
• 40:49
  be
• 40:50
  more
• 40:50
  curious.
• 40:52
  But
• 40:52
  I
• 40:52
  also
• 40:52
  think
• 40:53
  there's
• 40:53
  something
• 40:53
  to
• 40:53
  note
• 40:54
  about
• 40:54
  the
• 40:54
  safety
• 40:54
  factor
• 40:55
  too,
• 40:55
  because
• 40:56
  we
• 40:56
  have
• 40:56
  no
• 40:56
  idea.
• 40:57
  Wearing
• 40:57
  these
• 40:57
  glasses
• 40:58
  24
• 40:58
  7.
• 40:59
  I
• 40:59
  think
• 40:59
  we
• 40:59
  mentioned
• 41:00
  Amazon,
• 41:01
  that
• 41:01
  headline
• 41:01
  with
• 41:02
  them
• 41:02
  wearing
• 41:02
  them,
• 41:03
  and
• 41:03
  like,
• 41:04
  is
• 41:04
  this
• 41:04
  gonna
• 41:04
  be
• 41:04
  a
• 41:05
  lawsuit?
• 41:05
  Like,
• 41:05
  is
• 41:06
  it?
• 41:06
  I
• 41:07
  don't
• 41:07
  know,
• 41:07
  is
• 41:07
  it
• 41:07
  gonna
• 41:07
  be
• 41:07
  safe
• 41:08
  for
• 41:08
  me
• 41:08
  down
• 41:08
  the
• 41:08
  road?
• 41:10
  Yeah.
• 41:10
  So
• 41:11
  very
• 41:11
  interesting
• 41:12
  headline.
• 41:13
  All
• 41:13
  right.
• 41:13
  Happy
• 41:13
  birthday
• 41:14
  today
• 41:14
  to
• 41:14
  Julianne
• 41:15
  Moore,
• 41:15
  Amanda
• 41:16
  Seyfried,
• 41:16
  and
• 41:16
  to
• 41:17
  the
• 41:17
  man
• 41:17
  who
• 41:17
  was
• 41:17
  once
• 41:17
  told
• 41:18
  not
• 41:18
  to.
• 41:18
  Anna.
• 41:19
  Appreciate
• 41:19
  this.
• 41:19
  Weise
• 41:20
  the
• 41:20
  Juice,
• 41:21
  the
• 41:21
  incomparable
• 41:22
  and
• 41:22
  still
• 41:23
  underappreciated
• 41:24
  Brendan
• 41:24
  Fraser
• 41:25
  producer.
• 41:25
  Ella,
• 41:26
  do
• 41:26
  you
• 41:26
  even
• 41:26
  get
• 41:26
  that
• 41:26
  reference?
• 41:27
  Wheeze
• 41:27
  the
• 41:27
  Juice?
• 41:27
  Do
• 41:27
  you
• 41:28
  know
• 41:28
  what
• 41:28
  that
• 41:28
  is?
• 41:29
  No,
• 41:29
  not
• 41:29
  one
• 41:29
  bit.
• 41:31
  All
• 41:31
  right?
• 41:32
  When
• 41:33
  you
• 41:33
  have
• 41:33
  nothing
• 41:33
  to
• 41:33
  do
• 41:33
  this
• 41:33
  weekend,
• 41:34
  watch
• 41:34
  the
• 41:34
  classic
• 41:35
  film
• 41:35
  Encino
• 41:35
  man,
• 41:36
  all
• 41:36
  right?
• 41:36
  And
• 41:36
  remember,
• 41:37
  if
• 41:37
  you
• 41:37
  could
• 41:37
  only
• 41:37
  read
• 41:37
  or
• 41:37
  listen
• 41:38
  to
• 41:38
  one
• 41:38
  one
• 41:38
  retail
• 41:38
  blog
• 41:38
  in
• 41:39
  the
• 41:39
  business,
• 41:39
  Make
• 41:39
  It
• 41:39
  Omnitok
• 41:40
  the
• 41:40
  only
• 41:41
  retail
• 41:41
  media
• 41:41
  outlet
• 41:41
  run
• 41:42
  by
• 41:42
  two
• 41:42
  former
• 41:42
  executives
• 41:43
  from
• 41:43
  a
• 41:43
  current
• 41:43
  top
• 41:43
  10
• 41:44
  US
• 41:44
  retailer.
• 41:45
  Our
• 41:45
  Fast
• 41:45
  Five
• 41:45
  podcast
• 41:46
  is
• 41:46
  the
• 41:46
  quickest,
• 41:46
  fastest
• 41:47
  rundown
• 41:47
  of
• 41:47
  all
• 41:47
  the
• 41:47
  week's
• 41:48
  top
• 41:48
  news
• 41:48
  and
• 41:49
  our
• 41:49
  daily
• 41:49
  newsletter,
• 41:49
  the
• 41:50
  Retail
• 41:50
  Daily
• 41:50
  Minute,
• 41:51
  tells
• 41:51
  you
• 41:51
  all
• 41:51
  you
• 41:51
  need
• 41:51
  to
• 41:51
  know
• 41:51
  each
• 41:52
  day
• 41:52
  to
• 41:52
  stay
• 41:52
  on
• 41:52
  top
• 41:52
  of
• 41:52
  your
• 41:53
  game
• 41:53
  as
• 41:53
  a
• 41:53
  retail
• 41:53
  executive
• 41:54
  and
• 41:54
  also
• 41:55
  regularly
• 41:55
  features
• 41:55
  special
• 41:56
  content
• 41:56
  that
• 41:56
  is
• 41:56
  exclusive
• 41:57
  to
• 41:57
  us
• 41:57
  and
• 41:57
  that
• 41:57
  Ann
• 41:58
  and
• 41:58
  I
• 41:58
  take
• 41:58
  pride
• 41:58
  in
• 41:58
  doing
• 41:59
  just
• 41:59
  for
• 41:59
  you.
• 41:59
  Thanks
• 42:00
  as
• 42:00
  always
• 42:00
  for
• 42:00
  listening
• 42:00
  and
• 42:01
  please
• 42:01
  remember
• 42:01
  to
• 42:01
  like
• 42:01
  and
• 42:02
  leave
• 42:02
  us
• 42:02
  a
• 42:02
  review
• 42:02
  wherever
• 42:03
  you
• 42:03
  happen
• 42:03
  to
• 42:03
  leave.
• 42:03
  Listen
• 42:04
  to
• 42:04
  your
• 42:04
  podcast
• 42:04
  or
• 42:05
  on
• 42:05
  YouTube.
• 42:05
  You
• 42:06
  can
• 42:06
  pause
• 42:06
  today
• 42:06
  by
• 42:06
  simply
• 42:07
  going
• 42:07
  to
• 42:07
  YouTube.com
• 42:09
  omnitalkretail
• 42:10
  Today's
• 42:11
  podcast
• 42:11
  was
• 42:11
  of
• 42:12
  course
• 42:12
  produced
• 42:12
  by
• 42:13
  Ella
• 42:13
  Sirjord,
• 42:14
  so
• 42:14
  until
• 42:14
  next
• 42:15
  week,
• 42:15
  on
• 42:15
  behalf
• 42:15
  of
• 42:16
  all
• 42:16
  of
• 42:16
  us
• 42:16
  at
• 42:16
  Omnitalk
• 42:17
  Retail,
• 42:17
  as
• 42:17
  always,
• 42:18
  be
• 42:18
  careful
• 42:18
  out
• 42:18
  there.
• 42:19
  And
• 42:20
  one
• 42:20
  programming
• 42:21
  note,
• 42:21
  be
• 42:21
  sure
• 42:21
  to
• 42:22
  catch
• 42:22
  next
• 42:22
  week
• 42:22
  episode
• 42:23
  because
• 42:23
  our
• 42:23
  friends
• 42:23
  from
• 42:23
  the
• 42:24
  A
• 42:24
  and
• 42:24
  M
• 42:24
  Consumer
• 42:24
  and
• 42:24
  Retail
• 42:25
  Group
• 42:25
  will
• 42:25
  be
• 42:26
  on
• 42:26
  to
• 42:26
  hand
• 42:26
  out
• 42:27
  this
• 42:27
  year's
• 42:27
  2025
• 42:28
  Retail
• 42:29
  Awards.