Thank U Snowboarding - S1 - Ep15 - Ian Felton
Ian Felton orchestrated a few things that have had a lasting impression on UK snowboard culture. From Kaos Mountain Wear, to Kaos The Movie, his work with the British Snowboard Association and the World Snowboard Federation, to running commentary for the BBC at the Olympics.
I think Ian realised that Doing It Yourself was the way it was going to have to go, he saw that the ski industry (certainly the UK ski industry) weren't that interested in snowboarding and so to create something, he'd DIY it.
Developing a UK brand at the time must have seemed like lunacy, but he had roots in skateboarding…
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