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MSP Cybersecurity: Sell Security as Revenue Protection — Scott Alldridge, IP Services
Scott Alldridge, CEO of IP Services and author of the Visible Ops series, emphasizes the necessity of viewing cybersecurity as a growth driver rather than a cost center. He argues that the increasing sophistication of cyber threats, which now target small businesses, necessitates a shift in perspective. Aldridge highlights that organizations must recognize cybersecurity as essential for survival, framing it as revenue protection and enablement. He cites the example of MGM, which suffered a significant ransomware attack that resulted in over $140 million in losses, underscoring the urgency for…
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