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Social Media That Actually Drives Business from Mr Preneur, Sam Anderson · Budget Your Business

0:00
SPEAKER_01: After the first 30 days of doing that plan, I reached over 1.1 million people.
0:06
SPEAKER_02: Wow.
0:07
SPEAKER_01: So I said, okay.
0:08
SPEAKER_02: That's a number.
0:09
SPEAKER_01: Yeah, this seems to work.
0:10
SPEAKER_01: Let's keep going.
0:11
SPEAKER_01: I'm not gonna slow up now.
0:13
SPEAKER_01: Next month, on Instagram alone, I got 1.4 million followers.
0:17
SPEAKER_01: Just on Instagram, not counting the other platforms.
0:19
SPEAKER_01: As you and I sit here today, over the course of the last 90 days, I've gotten over seven million views across all my platforms.
0:27
SPEAKER_01: At least seven to ten videos have gone viral.
0:32
SPEAKER_00: Welcome to the Budget Your Business Podcast, where small business owners go to learn how to financially plan for every aspect of their business.
0:39
SPEAKER_00: Let's get started with your host, Scott Geller.
0:42
Scott: Welcome to Budget Your Business.
0:44
Scott: And today I'm excited to have Sam Anderson of Inzo Media in here.
0:48
Scott: Hello, Sam.
0:49
SPEAKER_01: Hey, what's up?
0:49
SPEAKER_01: How you doing today?
0:50
Scott: I'm good.
0:51
Scott: I'm good.
0:51
Scott: And excited we're actually in your podcast studio here at Inzo Media.
0:56
Scott: So uh if you're wondering why today sounds so good, that's why.
1:00
SPEAKER_01: And you know the right guy to call.
1:02
SPEAKER_01: That's right, exactly.
1:04
Scott: So, Sam, you own InzoMedia, you've had a couple other businesses, but why don't you tell us a little bit about yourself and what you're doing today?
1:12
SPEAKER_01: Yeah, so my main focus is Inzo Media firms.
1:15
SPEAKER_01: I'm the original founder, CEO of the organization.
1:18
SPEAKER_01: Uh we do social media management, video production, um, photography, um, podcast production here in our studio, um, social our targeted advertising and influencer marketing.
1:30
SPEAKER_01: Um recently we've reopened our wedding division back, so we're back to doing wedding videography and photography as well, too.
1:37
SPEAKER_01: Um, and we have some educational programs that we're about to launch as well, too, to teach people the skill set of podcasting and and video editing.
1:44
SPEAKER_01: Um I started this company out of necessity.
1:47
SPEAKER_01: I had, like you mentioned, I had several other businesses, and I couldn't find anybody that could provide marketing services at a price point I could afford, but also at the quality that I wanted them.
1:56
SPEAKER_01: So didn't see anything in the marketplace, so I went out and did this myself uh with no skill set whatsoever in this space.
2:03
SPEAKER_01: I just knew that I could uh put together a business and find the right people to bring into the organization.
2:08
SPEAKER_01: So initially started with contractors, but then we transitioned to probably 84% of our clients being uh monthly recurring clients with our organization.
2:18
SPEAKER_01: So because of that, I needed more stable foundation with our team.
2:21
SPEAKER_01: So we got off the contract route and started going more towards part-time and full-time employees.
2:26
Scott: Great.
2:26
Scott: And and you you mentioned you've had a couple companies in the past.
2:29
Scott: Why why the entrepreneurial route for you?
2:32
SPEAKER_01: No choice.
2:33
SPEAKER_01: Man, if I could, if I could decide I would much rather go work for someone else and be happy clocking in nine to five.
2:40
SPEAKER_01: I'm just not built for it.
2:41
SPEAKER_01: Like I can't.
2:43
SPEAKER_01: Even today, like if all this came crumbling down, I'd immediately start a new business the next day.
2:47
SPEAKER_01: Just because I would be, I'm one of the probably the most unemployable people you'll probably ever meet.
2:53
SPEAKER_01: And not just because I can't take directives from people.
2:55
SPEAKER_01: Like I have advisors, like I work with you on the fractional CFO stuff, I listen to what you tell me.
3:00
SPEAKER_01: Um so it's not like I can't take direction, it's just like I feel like in a job I'm just like too boxed in and it's just not in my skill set.
3:08
SPEAKER_01: But I tell people if you have the choice between being an entrepreneur and employee, I know the Instagram and TikTok are going to tell you to go out and build your own thing.
3:16
SPEAKER_01: But for a lot of people, you look at what just happened with uh SpaceX going public.
3:20
SPEAKER_01: Um, I believe it was 4,000 employees ended up becoming multimillionaires overnight once it IPO'd.
3:26
SPEAKER_01: And I just recently, I was watching the story on one guy.
3:29
SPEAKER_01: He was a welder there for the last 10 years, uh, Hispanic background, moved here from another country, and the guy woke up the next day and his net worth was like 1.5 million and he works a nine to five.
3:41
SPEAKER_01: So there are ways of making it financially without having to own your own business.
3:45
SPEAKER_01: But I will say this I think the the odds are more in your favor if financial stability is what you're looking for.
3:52
SPEAKER_01: The odds are more in your favor to be a business owner than working for someone else.
3:57
Scott: And saying that there I think that another key aspect in that that I've found at least is a little bit of control, controlling your own destiny.
4:05
SPEAKER_01: Yeah.
4:05
SPEAKER_01: 1,000%.
4:06
SPEAKER_01: Like I don't want and this is this is weird for me to say because I employ people, but I just always thought it was weird, like another man telling me like what time I could eat when I was hungry for lunch.
4:18
SPEAKER_01: Like maybe I don't want to eat from 12 to 1.
4:20
SPEAKER_01: Maybe I want to eat at 11:30 today or 11 o'clock, or maybe I want to skip lunch and I'll have a late lunch at 2 o'clock, or you know, needing to go to the bathroom.
4:27
SPEAKER_01: The biggest thing was before I was even married and had kids.
4:30
SPEAKER_01: Just had this thought in my head, like, I don't ever want to be that dad that has to miss a dance recital because I couldn't get out of work or I ran out of PTO.
4:38
SPEAKER_01: Like, you're able to control some of those things.
4:40
SPEAKER_01: But on the other side, especially in the early days, this is where people get mixed up, is like, oh, you're your own boss, you can make your own hours, you can da da da da.
4:47
SPEAKER_01: Well, no.
4:47
SPEAKER_01: Like, if you're a one-man operation, you're getting a team started.
4:51
SPEAKER_01: If a client needs you at Friday at 8 p.m.
4:54
SPEAKER_01: and the check is right, well, I don't care what guess what you're doing at Friday on 8 p.m.
4:59
SPEAKER_01: I don't care if it's what your kid has going on, if it's a soccer game, football game, whatever, you gotta be there.
5:04
SPEAKER_01: Um, so strategically, well before I even met my wife, that was the strategy.
5:09
SPEAKER_01: It was like, man, let me get my footing in business so that when those things do happen in my life, I have the flexibility to make those things work.
5:16
SPEAKER_01: Like next week it's my son's birthday.
5:19
SPEAKER_01: He's just like his dad.
5:20
SPEAKER_01: He doesn't like a big hoopla for his birthday, he just wants to go to Chuck E.
5:22
SPEAKER_01: Cheese with like us and like three of his friends.
5:25
SPEAKER_01: And it's gonna be like Wednesday at 11 o'clock.
5:27
SPEAKER_01: Guess what?
5:28
SPEAKER_01: I can leave the office Wednesday at 11 o'clock and go celebrate my son's birthday at Chuck E.
5:32
SPEAKER_01: Cheese.
5:32
SPEAKER_01: So that that was the big driving force for me.
5:35
Scott: Yeah, it's it is I I I have a similar approach to that, and and I think we could spend all day today talking about why both of us have taken somewhat similar routes, yeah.
5:45
Scott: Completely different areas, but somewhat similar routes.
5:47
Scott: What's let me let me uh push us back into why we're talking today.
5:53
SPEAKER_04: Yeah.
5:53
Scott: And the the big reason why we're talking today is really to discuss social media for small businesses.
6:02
Scott: And I want to start with a little bit of a uh of a of a softball here for you.
6:08
Scott: Why is why is social media important for small businesses?
6:12
Scott: You see it for individuals or you touched on it earlier, they're TikTok influencers, they have their own business.
6:18
Scott: You see it.
6:19
Scott: Yep.
6:20
Scott: The Coca-Cola's, the Bank of America's always have content out there.
6:24
Scott: But why is it all so important in the small business space?
6:27
SPEAKER_01: First off, it's free.
6:30
SPEAKER_01: You think nothing's free, right?
6:32
Scott: Yeah.
6:32
SPEAKER_01: I think back to if you and I were sitting here right now and it was the 1960s, and as business owners, we're trying to figure out how to get the word out about our business.
6:40
SPEAKER_01: We're gonna have to do that through word of mouth, which I still think is a prominent way of uh generating business today.
6:46
SPEAKER_01: Uh newspaper ads, which wouldn't be the cheapest thing in the world, probably some ads in the yellow pages.
6:51
SPEAKER_01: I don't know when the yellow pages started, but 60, 70s, probably somewhere around there.
6:55
SPEAKER_01: Um TV ads, forget about it.
6:57
SPEAKER_01: Like, there's no way in the world guys like us would have been able to afford a TV ad at that time, production costs and airway, all that stuff.
7:05
SPEAKER_01: Um So I say, why not?
7:07
SPEAKER_01: It's free.
7:08
SPEAKER_01: Get your information out there.
7:09
SPEAKER_01: The biggest thing is, especially in this consumer, this level of consumerism that we're at right now.
7:15
SPEAKER_01: Gary V said this a while back and it just stuck with me.
7:19
SPEAKER_01: Social media died probably six years ago.
7:22
SPEAKER_01: We are now in attention media.
7:24
SPEAKER_01: So when you post, you're not just competing with other fractional CFOs or accountants or anything.
7:28
SPEAKER_01: When I post, I'm not just competing with other marketing firms.
7:31
SPEAKER_01: I'm competing with the news, I'm competing with the NBA Finals, I'm competing with pop culture, I'm competing with everything.
7:37
SPEAKER_01: Because all of that is on your news feed when you go scroll.
7:39
SPEAKER_01: How do I get you to stop and see my face and hear my message for just a few seconds?
7:44
SPEAKER_01: But here's where people mess up.
7:45
SPEAKER_01: They treat every post like it's a Super Bowl ad.
7:49
SPEAKER_01: That from this one post, I'm supposed to generate X amount of dollars and it's supposed to change my life.
7:54
SPEAKER_01: No, that's not where you see the ROI.
7:57
SPEAKER_01: The ROI is showing up every single day.
8:00
SPEAKER_01: There is no shortcut to success no matter what you do.
8:03
SPEAKER_01: It requires 10,000 hours for you to become a professional of what you do.
8:06
SPEAKER_01: There's no way around it.
8:08
SPEAKER_01: Um so looking at that, like I'll give you an example.
8:11
SPEAKER_01: Over in mid-December, I decided to go harder at social media than I ever have in my life.
8:15
SPEAKER_01: So I'm not suggesting your audience space does this, I'm just saying what I did.
8:20
SPEAKER_01: So I did, and I have the capabilities because I'm a media firm and my team's handling a lot of stuff.
8:25
SPEAKER_01: So on TikTok, I was doing 10 posts a day.
8:27
SPEAKER_01: So that's minimum 50 videos a week.
8:31
SPEAKER_01: Um LinkedIn, I was doing eight posts a day.
8:34
SPEAKER_01: Facebook, Instagram, and Meta, and YouTube Shorts, I was doing three or four posts individually on each one of those platforms.
8:41
SPEAKER_01: After, and I don't have a creative well at the time I at least didn't have the most massive following.
8:46
SPEAKER_01: Like Instagram, I had like 3,200 followers.
8:48
SPEAKER_01: Uh YouTube, maybe 320.
8:51
SPEAKER_01: Uh LinkedIn's probably my biggest uh with 14,000, but people that you're connected with on LinkedIn does not translate translate like what it does on other platforms.
9:02
SPEAKER_01: So that number it seems a little bit more gassed up than it really is.
9:05
SPEAKER_01: Facebook is where I had spent the majority of my time.
9:07
SPEAKER_01: So I had you can max out your personal page at 5,000 friends, and then after that, people are forced to follow you and become followers.
9:12
SPEAKER_01: So I have my 5,000 friends, roughly about 7,100 followers on those platforms.
9:17
SPEAKER_01: Uh TikTok, I was really just consuming.
9:19
SPEAKER_01: I hadn't really done much.
9:20
SPEAKER_01: Um, so I had 230 followers.
9:22
SPEAKER_01: After the first 30 days of doing that plan, I reached over 1.1 million people.
9:28
SPEAKER_02: Wow.
9:29
SPEAKER_01: So I said, okay.
9:30
SPEAKER_02: That's a number.
9:31
SPEAKER_01: Yeah, this seems to work.
9:32
SPEAKER_01: Let's keep going.
9:33
SPEAKER_01: I'm not gonna slow up now.
9:35
SPEAKER_01: Next month, on Instagram alone, I got 1.4 million followers, just on Instagram, not counting the other platforms.
9:41
SPEAKER_01: As you and I sit here today, over the course of the last 90 days, I've gotten over seven million views across all my platforms.
9:49
SPEAKER_01: At least seven to ten videos have gone viral.
9:54
SPEAKER_01: Like one point six million views, one point seven million views.
9:57
SPEAKER_01: I've got a graphic right now, which I've never had this happen.
10:00
SPEAKER_01: I have a graphic right now that just surpassed two point seven million views.
10:06
SPEAKER_01: Yeah.
10:07
SPEAKER_01: So what I what do I equate this all to?
10:10
SPEAKER_01: Is it because I own a media firm?
10:12
SPEAKER_01: Is it because I have access to all this fancy gear?
10:14
SPEAKER_01: Is it any of that stuff?
10:16
SPEAKER_01: It has nothing to do with any of that.
10:18
SPEAKER_01: What it has to do with is my level of consistency, the output that I'm putting this stuff out, and paying attention to trends.
10:25
SPEAKER_01: Because I can tell you, every one of those videos that has gone viral for me in the last 90 days, not one was shot on one of these expensive cameras we're filming on right now.
10:33
SPEAKER_01: Everything was on my iPhone.
10:35
SPEAKER_01: And as I'm consuming content, I'm looking at things that are trending that are working for other brands, and I just think, how can I flip that and use that for myself?
10:43
SPEAKER_01: How can I flip that and use that for a client?
10:45
SPEAKER_01: So like a video we did for you was uh the Shake Your Money Maker trend, uh, which is your highest viewed video on your Instagram page right now.
10:52
SPEAKER_04: Right.
10:52
SPEAKER_01: Um and I knew that was a little bit outside of your box, but like I could tell like the trend and where things are going.
10:58
SPEAKER_01: I knew that video was gonna hit.
11:00
SPEAKER_01: Now, was I expecting it to hit 20 million views or something like that?
11:03
SPEAKER_01: Absolutely not.
11:05
SPEAKER_01: But I knew it would get more traction than what your previous videos had gotten.
11:09
SPEAKER_01: And the proof is in the pudding.
11:10
SPEAKER_01: So now you trust me when I say, hey man, I need you to do something a little bit outside of the box because you we have the results to prove that.
11:16
SPEAKER_01: So if people just got over themselves and they got consistent with posting, um they would be amazed at the results they've seen.
11:25
SPEAKER_01: I'm now able to sell sponsorship packages to highlight people on my pages.
11:31
SPEAKER_01: It is now giving me more credibility as a business owner because I can guarantee you nine times out of ten, the CEOs in this area that do what I do, nine out of ten of them, their social media does not look like mine.
11:42
SPEAKER_01: And if you're selling something, that's like you being a fractional CFO.
11:47
SPEAKER_01: Yeah, exactly.
11:48
SPEAKER_01: Like, yeah, if my financial advisor is going bankrupt, that's not the guy I want helping me manage my money.
11:52
SPEAKER_01: So I think it just gives you more credibility in whatever area you're doing.
11:56
Scott: Okay.
11:57
Scott: Yeah, it's interesting.
11:58
Scott: I I was it sounds to me could it constantly sounds or I hear of changes like this, this works, that works, but it sounds to me like the one constant is is consistency.
12:11
SPEAKER_01: Yeah, hands down.
12:13
SPEAKER_01: And you want to mix it up.
12:14
SPEAKER_01: So we basically look at four pillars.
12:16
SPEAKER_01: Um you have brand awareness, you have education, which every company should be doing educational content.
12:21
SPEAKER_01: It's the easiest thing to do, and that's primarily what we've done with your brand.
12:25
SPEAKER_01: Um the third is gonna be direct sales, and I'm gonna come back and touch on that, and then the fourth is entertainment.
12:31
SPEAKER_01: Now let's talk about direct sales.
12:32
SPEAKER_01: So, majority of business owners, when they get on their socials, the majority of what they do is sell, sell, sell, sell, sell.
12:39
SPEAKER_01: That's not why we get on socials.
12:41
SPEAKER_01: Um, consumers today are literally paying money not to be sold to.
12:44
SPEAKER_01: Think of Hulu Plus, Disney Plus, Paramount Plus, YouTube Red.
12:47
SPEAKER_01: You can pay an extra fee each month not to have advertising.
12:50
Scott: Right.
12:51
Scott: Not to have to deal with advertising.
12:53
SPEAKER_01: Yeah, and it's like 10 bucks a month.
12:54
SPEAKER_01: Or you look at, I mean, Sirius XM has been around for at least 15 years, something like that.
13:00
SPEAKER_01: It's ad-free radio.
13:01
SPEAKER_01: You're paying not to hear ads while you're trying to hear your favorite talk show or music.
13:06
SPEAKER_01: So it's not anything new, but business owners would get behind our keyboard and we're like, oh, I have to convert this, I have to make a sale today.
13:12
SPEAKER_01: Versus this is the form that we use 80% value-driven content, 20% sales.
13:17
SPEAKER_01: It's because of the stuff that I have going viral that when I'm peppering in my business content, it's converting to clients and they're in my DMs now.
13:25
SPEAKER_01: So you have to get that piece out.
13:27
SPEAKER_01: But yeah, the consistency is number one.
13:29
SPEAKER_01: Even if you're making crap, let's look, let's look at uh fitness.
13:33
SPEAKER_01: If you go to the gym five days a week for an hour and you don't have perfect form, you're not doing everything right, you don't have the Nike sweatsuit, you're like, you're you're not up to date with all this stuff.
13:43
SPEAKER_01: If you show up five days a week for an hour and do something in the gym, you're gonna see results.
13:47
SPEAKER_01: Your health is gonna get better.
13:48
SPEAKER_01: Um, as long as you're not running McDonald's the second you leave the gym.
13:52
SPEAKER_01: But every other aspect of your life, you're gonna gain more muscle, you're gonna lose more weight, that you're gonna feel better about yourself, you're gonna have mental clarity.
13:58
SPEAKER_01: So if people would just show up and stop overcomplicating the process, like you saw right before we started recording, I made a quick video and said, Hey guys, today we're flipping the script.
14:08
SPEAKER_01: We're in my studio, but I'm on Scott's podcast, I'm not on my Wikam podcast.
14:13
SPEAKER_01: And then I tagged you and I said, You guys stay tuned, I'm gonna I'm gonna shoot you the link.
14:17
SPEAKER_01: That literally took two seconds worth of thought.
14:19
SPEAKER_01: But people let opportunities like that all throughout the day pass them by thinking that they have to have a script and they have to do this and then everything has to be just shoot the content.
14:27
SPEAKER_01: Make some.
14:28
Scott: Okay.
14:29
Scott: Yeah, I I like that.
14:30
Scott: Just just just commit to it and start trying, right?
14:32
SPEAKER_01: And once you start, it becomes a habit.
14:35
SPEAKER_01: Like I go to I wake up, my alarm goes off every day at 4 30 a.m.
14:39
SPEAKER_01: And I get my butt up and I go to the gym.
14:41
SPEAKER_01: Whether I feel like it or whether I don't, I go to the gym.
14:44
SPEAKER_01: It's force of habit now.
14:46
SPEAKER_01: A lot of times my my mind will wake me up five minutes before my alarm goes off.
14:50
SPEAKER_01: Like my body's already in tune and knows when my day needs to start and what I need to be doing.
14:54
SPEAKER_01: So now that first two weeks of me getting up at 4 30 a.m.
14:58
SPEAKER_01: and going to the gym, it was hell.
14:59
SPEAKER_01: Now it's normal.
15:01
SPEAKER_01: That's my life.
15:02
SPEAKER_01: And you'll just get used to it if you get started.
15:05
Scott: So, Sam, I I'm uh I'm probably not the typical social media person that's out there.
15:10
Scott: I'm not at all.
15:12
Scott: Older guy that uh, according to my 15-year-old, is graying hair, losing his hair, getting fat.
15:19
Scott: That's what I constantly get from him.
15:21
Scott: You're getting fat?
15:22
Scott: Well, that's what he tells him all that.
15:26
Scott: Well, he is, I agree.
15:28
Scott: But so, you know, I'm I'm not the standard person that that goes through this.
15:34
Scott: Uh but maybe you could kind of talk to why this does work for somebody outside of you know, you're a media person, you're a media company.
15:42
Scott: If you're not doing it, you know, maybe something probably doesn't look right.
15:46
Scott: But maybe talk about how it specifically can help companies that don't fall into the norm of the social media.
15:54
SPEAKER_01: As we sit here in 2026, every brand, every company should make a mental switch.
16:01
SPEAKER_01: Whatever you do is secondary.
16:03
SPEAKER_01: Your company is first a media company.
16:07
SPEAKER_01: Every company in existence, I think, should be thinking that they're a media company first and that whatever services or product they offer is secondary.
16:15
SPEAKER_01: You look at, I'll use Tesla as an example.
16:17
SPEAKER_01: People think that Tesla's a car company.
16:20
SPEAKER_01: Tesla's not a car company.
16:22
SPEAKER_01: Tesla's an AI robotic company.
16:24
SPEAKER_01: They just happen that happens to be one of their products is vehicles, right?
16:29
SPEAKER_01: Um so whether you're an accountant, whether you're uh an attorney, whether you're a real estate agent, whether you're a plumber, whatever it is, whether you do landscape, content first.
16:41
SPEAKER_01: Because people can't do business with you if they don't know you exist.
16:45
SPEAKER_01: And where most people's attention every day, like if everybody that's listening to this episode right now went to their um, I don't know if Android people can do this, but if you go on your iPhone, it shows you like the amount of time you spend on your phone on a daily basis.
16:58
SPEAKER_01: I would say probably the average person is four to five hours minimum.
17:03
SPEAKER_01: And a big portion of that is going to be their social media consumption.
17:06
SPEAKER_01: So if someone's attention is there that much, why would you not want to show up?
17:10
SPEAKER_01: And showing up consistently, the example I use over and over again is McDonald's.
17:14
SPEAKER_01: Um, if you and I were in the mood for a cheeseburger, we live in a great town where like the food options are endless.
17:22
SPEAKER_02: Yes, they are.
17:22
SPEAKER_01: So if we wanted a really good burger, McDonald's is not going to be the first, second, or tenth place that either of us would recommend.
17:29
SPEAKER_01: But if you go, it's 2.55 on a Wednesday right now.
17:32
SPEAKER_01: If you go to the closest McDonald's here by my office, I guarantee you there's a line around the drive-thru.
17:37
SPEAKER_01: It's not because they have the best product, it's because they've outmarketed everybody else in the fast food game.
17:42
SPEAKER_01: So you don't even have to be the best at what you do.
17:43
SPEAKER_01: You just have to be seen more than your competition.
17:46
SPEAKER_01: And for a lot of people in certain industries, your competition is falling asleep at the wheel when it comes to social media marketing.
17:52
SPEAKER_01: They are not posting.
17:54
SPEAKER_01: Like, there are any chiropractors listening to this.
17:56
SPEAKER_01: Man, chiropractors and people in the medical space are the worst at marketing.
18:00
SPEAKER_01: The worst.
18:02
SPEAKER_01: Number one, 80% of them aren't doing any marketing whatsoever.
18:06
SPEAKER_01: And when they are, they're just posting up something for a sale or, you know, we got a 4th of July sale, come get cra come get your back cracked for 50% off or whatever.
18:14
SPEAKER_01: But you weren't developing a relationship with these people ongoing.
18:17
SPEAKER_01: People come do business with me because they know who Sam Anderson is.
18:20
SPEAKER_01: They know who Steph is, they know who Abby is, they know who Slate is, they know who Ryan is.
18:24
SPEAKER_01: They've seen these people on social media time and time again.
18:26
SPEAKER_01: So they feel a sense of rapport, like they know us because they've been along for the journey with us.
18:34
SPEAKER_01: 1000%.
18:35
SPEAKER_01: And like I I was at a networking event last night, and a few people ran up to me, and like one person I hadn't seen in years, um, but we've remained connected on socials, and she was like, just talking about how she's seen my kids grow up over the last six years.
18:47
SPEAKER_01: She's like, I remember Sam Anderson before he had kids.
18:49
SPEAKER_01: I was like, I can't even imagine what that guy happened.
18:51
SPEAKER_02: That's what that guy looked like in the yeah.
18:52
SPEAKER_01: Yeah, definitely he doesn't look like me now.
18:55
SPEAKER_01: Um there was one lady who stopped me, she's like, Man, it is so fun to see what you have going on on social media, seeing all the growth, seeing all the funny videos, seeing she's like, Man, I'm proud of you.
19:04
SPEAKER_01: She's like, and we were at the bar.
19:05
SPEAKER_01: She was like, hey, put his drink on my tab.
19:07
SPEAKER_01: Like, little stuff like that.
19:08
SPEAKER_01: Like, even though I haven't seen some of these people face to face in years, they feel still feel that strong connection with me.
19:15
SPEAKER_01: So it just allows you to open up a world of opportunities.
19:19
SPEAKER_01: Like, I had Chat GPT uh create a list for me two days ago where I said, Hey, I need to get back into the speaking world.
19:26
SPEAKER_01: Like before a lot of talks were just coming to me.
19:28
SPEAKER_01: I kind of haven't had that as a main focus, but it's one of the things I've really enjoyed doing the most.
19:32
SPEAKER_01: So I was like, hey, put something together, tell me the companies I should be reaching out to.
19:36
SPEAKER_01: I want to be a feature speaker at these conferences and expos.
19:40
SPEAKER_01: Um, and a lot of the questionnaires, all the ones that I filled out in the application process, asked, Well, what's your reach on social media?
19:47
SPEAKER_01: That's one of the main questions they want to know.
19:49
SPEAKER_01: Hey, are we bringing in somebody that has 200 followers?
19:52
Scott: Because it's gonna help them, right?
19:53
Scott: If if you have followers, they're willing to bring you in as a speaker because you're gonna make the distribution marks.
20:00
SPEAKER_01: So, what do you think that does for my brand when I'm applying to these conferences and expos, and then the stats where they're asking these questions, I can tell them that I've received almost 7 million views in the last 90 days.
20:10
unknown: Right.
20:10
SPEAKER_01: Oh, yeah, we need a guy like that because he's gonna be promoting the fact that he's gonna be coming here.
20:13
SPEAKER_01: While he's here, he's gonna be promoting stuff.
20:15
SPEAKER_01: Shoot, he may even bring his own videographer and we get a bunch of free content that we're gonna get tagged in.
20:20
SPEAKER_01: It only opens up doors.
20:22
SPEAKER_01: I met my wife on Facebook.
20:24
SPEAKER_01: Like, if if your social media game is strong, like the opportunities are endless.
20:28
SPEAKER_01: Like, as we sit here today, this shirt I'm wearing was a company that I found on Instagram.
20:32
SPEAKER_01: I DM'd them and I said, Hey, you're missing your target audience.
20:35
SPEAKER_01: All these guys in your videos are 21 years old and 2% body fat with eight packs.
20:40
SPEAKER_01: I was like, but the guys are wearing your stuff.
20:42
SPEAKER_01: It's 40-year-old dads who are entrepreneurs ripping and running.
20:44
SPEAKER_01: I don't want somebody else's logo all over my body.
20:47
SPEAKER_01: Like, well, let's do a deal together.
20:49
SPEAKER_01: And at the time, my social media was half of what it is today.
20:52
SPEAKER_01: And I've been getting free clothes from this company for the last year and a half.
20:55
SPEAKER_01: Shout out to 021 Originals.
20:56
SPEAKER_01: Literally, some of the best t-shirts I've ever worn in my life.
20:59
SPEAKER_01: Um, and that happened when I had 3,000 followers on Instagram.
21:03
SPEAKER_01: So you can command a lot when you when you have that attention.
21:07
SPEAKER_01: Plus, I think it's also good for everyone to brand themselves, whether you're a business owner, whether you work for another company.
21:14
SPEAKER_01: I will I've always said if I work for another company, I would want my social media presence to be so large that other organizations are reaching out to me saying, hey, I don't know what they're paying you over there, but we will double it if you come work for me.
21:26
Scott: Right.
21:26
SPEAKER_01: It just opens up doors.
21:28
Scott: Yeah, I I I I can see that.
21:29
Scott: And I'm gonna go back to something we we talked about earlier.
21:34
Scott: We we're both kind of you know we're both on that entrepreneurship side.
21:38
Scott: A lot of the people I work with are and I talk to are, and when you're in that role, by default, by almost uh by necessity, you have to figure things out.
21:51
Scott: Yeah, right.
21:52
Scott: A lot of times.
21:53
Scott: But there's also situations where you're better off not figuring it out like myself.
22:00
Scott: Come to you and maybe bring somebody in that's the expert.
22:04
Scott: Yep.
22:04
Scott: So with social media, maybe can you kind of compare figuring out yourself first, bringing somebody in, like Enzo Media?
22:13
SPEAKER_01: Yeah.
22:14
SPEAKER_01: So 1000%.
22:16
SPEAKER_01: I'm a big advocate of higher professionals.
22:19
SPEAKER_01: Like I think we can all be great at two or three things.
22:22
SPEAKER_01: Everything else you're going to suck at.
22:23
SPEAKER_01: Get somebody else to do it that's way better.
22:25
SPEAKER_01: Um, like when I found you, I didn't even realize fractional CFO was a thing because I just knew CFOs that work for companies are making probably$200,000 in a buck.
22:34
SPEAKER_01: I can't afford that, but I definitely need some help on the financial side with what we're doing because I'm a visionary guy.
22:38
SPEAKER_01: Like I hate getting, and you've had to chase me around on so many things and just keep me in line.
22:43
SPEAKER_01: But like I need it.
22:44
SPEAKER_01: Like, you know, a year ago I hired you got to start cutting my grass.
22:48
SPEAKER_01: I I don't want to be outside in 95 degree weather on a Saturday when I could be spending time with my family or being out on a golf course.
22:54
SPEAKER_01: Like, my time's more valuable than that now.
22:56
SPEAKER_01: So I'm a big proponent of, and Mark Cuban has said this a thousand times on this podcast, and it's or on uh Shark Tank.
23:03
SPEAKER_01: And it's forced me to look at myself inwardly and do some things, but like he refuses to do business with entrepreneurs that don't know their numbers.
23:10
SPEAKER_01: So you can't just automatically throw this stuff off on someone else.
23:14
SPEAKER_01: You shouldn't just automatically throw all this stuff.
23:16
SPEAKER_01: Like the cool thing I like with how I built this company was there's not a person here that works for me that I wasn't doing their specific job at one point.
23:25
SPEAKER_01: So I know everything it takes for their role.
23:29
SPEAKER_01: Um so if you hire a marketing firm and they say, hey, I'm gonna charge you seven grand a month and we're gonna do this, well, you don't know any better.
23:36
SPEAKER_01: If they're telling you it's gonna take four weeks to produce this video, well, you don't know any better because you haven't figured out any of this stuff on your own.
23:42
SPEAKER_01: Now, should everybody go out and be an editor or do X, Y?
23:45
SPEAKER_01: No, I'm not saying do that, but you should at least be able to take out your iPhone or your Android, take a selfie video and say something about you or your business or what you're doing that day.
23:53
SPEAKER_01: Um, but once the financial structure gets to a certain point and you recognize the fact that number one, the majority of people that probably hires are people that understand the value of social media marketing, they just despise it.
24:06
SPEAKER_01: They don't like doing it.
24:07
SPEAKER_01: Just like there are some entrepreneurs, like my favorite part of being an entrepreneur is the sales piece.
24:12
SPEAKER_01: I love selling to people.
24:13
SPEAKER_01: Like it's one of my.
24:16
SPEAKER_01: One of literally one of my favorite things in the world to do.
24:19
SPEAKER_01: Um, but there's some entrepreneurs, man, they don't want to spend any time.
24:22
SPEAKER_01: Like some of my best business partners are guys that like to be on the spreadsheets.
24:24
SPEAKER_01: They don't want to be in front of clients, they just want to work behind the scenes.
24:27
SPEAKER_01: Um, so it's number one having the self-awareness to understand where your strengths and weaknesses lie.
24:32
SPEAKER_01: Um, but if the bank rolls there, like, you know, as soon as I can hire somebody to come in here and start cleaning the office, and I had to stop scrubbing the toilets, yeah, you're only gonna charge me a hundred bucks every two weeks and you're gonna clean up clean all this up for me?
24:44
SPEAKER_01: Yes, happily.
24:45
SPEAKER_01: Take my money.
24:46
SPEAKER_01: Um so just once you get to that point and you've had that moment of self-reflection and self-awareness and you recognize where your strengths and weaknesses are, um, the people who know know.
24:54
SPEAKER_01: Like you know if you suck at social media.
24:56
SPEAKER_04: Right.
24:57
SPEAKER_01: You know it's also an important piece.
24:59
SPEAKER_01: So you can't just keep passing it off and hey, we'll get to this next month because while you're waiting next month, one of your competitors is getting started today.
25:07
SPEAKER_01: Yeah.
25:08
Scott: Well, well, thanks for that, Sam.
25:09
Scott: And and I'd like to like to change gears a little bit and and go to Sam, the business owner, now, and kind of ask a couple questions about how how you run your business.
25:20
Scott: Yeah.
25:20
Scott: And really start off with maybe talk about the hardest aspect of the business for you to manage.
25:27
SPEAKER_01: People.
25:28
SPEAKER_01: Hands down.
25:30
SPEAKER_01: Having employees is the most difficult part of running an organization.
25:34
SPEAKER_01: Because you're dealing with different personalities, uh, you're dealing with different skill sets, um, you're dealing with different love languages.
25:41
SPEAKER_01: Like, I can't talk to everybody on my team the same way.
25:44
SPEAKER_01: Like, some people respond to a a strong pat on the back, an acknowledgement of the work that they're doing.
25:50
SPEAKER_01: Um, they want to know that they're appreciated.
25:53
SPEAKER_01: Some people like me respond better to the the extra commission check or the or the pay raise.
25:58
SPEAKER_01: Like, that's how you show me that I'm a value to you.
26:02
SPEAKER_01: Um it's all those different things.
26:04
SPEAKER_01: And in order to manage people correctly, you constantly have to be grown as a leader.
26:11
SPEAKER_01: Like there's not a time each month that I can go without dedicating at least a portion of that month to you know, honing in a little bit more on my leadership skills.
26:21
SPEAKER_01: Because the leadership skills that got me making a hundred thousand dollars a year in this business are not the same leadership skills that are gonna get me to seven, eight figures.
26:30
SPEAKER_01: It's just a different beast.
26:31
SPEAKER_01: Like I think entrepreneurship is more reflection on how you've built yourself versus how you built the business.
26:39
SPEAKER_01: I think if you build yourself right, the business kind of falls in line with that.
26:43
SPEAKER_01: Like, perfect example.
26:44
SPEAKER_01: I had uh yesterday someone that I was actually connected with on Facebook, but we've never actually like spoken in person or met in person before.
26:51
SPEAKER_01: Uh, she'd put up a post saying, hey you guys, I'm looking for some recommendations.
26:55
SPEAKER_01: I need either an individual or a company that can help us with some YouTube videos, filming and editing those.
27:01
SPEAKER_01: And by the time I saw it and I looked at notifications, um, five people had already commented and said, Oh, you need to talk to Sam Anderson, Enzo Media Firm.
27:10
SPEAKER_01: Sam Anderson, Enzo Media Firm, Sam Anderson and Enzo Media Firm.
27:13
SPEAKER_01: And I went back, you know, I've responded to those messages and I told her, like, hey, I'll shoot you a DM, like, let's chat.
27:18
SPEAKER_01: Um, I go back a little bit later because notifications are still coming in from that post.
27:22
SPEAKER_01: Almost 10 people had commented, and there was not one other person that was recommended besides me.
27:27
SPEAKER_01: The funny thing was there was a guy in the comment section that didn't know me, and he said, Hey, I don't know the Sam Anderson guy, but I don't want to miss out on a trend.
27:34
SPEAKER_01: I'd hire Sam if I was you.
27:37
SPEAKER_01: But it showed like the reason I bring that up is not to toot my own horn, but that's 11 years of hard work building a reputation.
27:43
SPEAKER_01: That's 11 years of treating people right and fairly.
27:46
SPEAKER_01: That's 11 years of dedication to honing in on the craft.
27:50
SPEAKER_01: Like, you don't get, and I mean, these were people from all different aspects of my life that I've met at previous times, some people I'm tight with, some people I barely know, but they all recommended me.
27:59
SPEAKER_01: Um and it was a moment for me because I don't sit back often and reflect on like what it took to build this and where we are today.
28:06
SPEAKER_01: But that humbled me for a second.
28:08
SPEAKER_01: I was like, man, I was like, not one other person was mentioned.
28:12
SPEAKER_01: I was like, my network showed up for me today.
28:14
SPEAKER_01: But they wouldn't have gone out of their way and done that if they didn't truly believe that I was one of the best guys for the job, that this company wasn't the best ones for the job.
28:21
SPEAKER_01: Um and I completely forgot what the original question was that you asked me.
28:25
SPEAKER_01: Hardest part of building a business was definitely the the the people.
28:29
SPEAKER_01: Um because two, like, and it's also getting them to understand, I have to give them some level of understanding about the backside of the business.
28:37
SPEAKER_01: Because, you know, they're a lot of them are aware of what we're charging clients, and our price points have been steadily going up.
28:43
SPEAKER_01: And I don't want them looking at, hey, Sam just signed the$6,000 a month client, we're about to get paid, but they're not taking into account, well, now I gotta go hire somebody else to handle this account.
28:53
SPEAKER_01: Now I gotta go buy another$5,000 camera.
28:56
SPEAKER_01: Uh now we have to pay additional fees and software, I have to go get another computer.
29:01
SPEAKER_01: Um, we may be behind on some stuff.
29:02
SPEAKER_01: I gotta catch up on the credit card bill, or hey, it's tax time, we got our quarterly pay.
29:06
SPEAKER_01: They don't factor in any of that stuff.
29:08
SPEAKER_04: Right.
29:08
SPEAKER_01: So to be able to bring them in a little bit on that side of the business and show them, hey, I'm not I'm not driving a Porsche, like you haven't seen me change homes in six years.
29:18
SPEAKER_01: Like, I'm not taking all this money and pocketing it.
29:20
SPEAKER_01: Like, I want to see you guys elevate.
29:22
SPEAKER_01: And that to put a bow on this this answer is I think my people know that I care for them.
29:29
SPEAKER_04: Right.
29:30
SPEAKER_01: Like what gets me excited is knowing that they're achieving the next level of their life and them being part of this organization just happens to be a small part of that.
29:39
SPEAKER_01: Like some of these people are like getting married, like they're saving up for an engagement ring.
29:44
SPEAKER_01: Um, some of them are about to buy their first home.
29:47
SPEAKER_01: Um, some of them are ready to start a family.
29:49
SPEAKER_01: Some of them need a new car.
29:51
SPEAKER_01: And because of what we've built here, those are very real options for them.
29:55
SPEAKER_01: So to me, I think it's the people, but also growing as a leader.
30:01
Scott: Okay.
30:02
Scott: I like that.
30:02
Scott: Yeah, the people is is I've asked that several times, and that's a lot of times one of the key w the the most popular answer.
30:09
SPEAKER_01: Yeah, everything else can be figured out.
30:11
SPEAKER_01: That's the hard part.
30:12
SPEAKER_01: It does.
30:12
SPEAKER_01: On the customer side and the employee side, people is gonna be the biggest curveball for you.
30:16
SPEAKER_01: Yeah.
30:16
Scott: Well, speaking of figuring things out, you you've been in business for you mentioned for uh 11 years with this.
30:21
Scott: If you went back three or four five years ago, three or four three or five years ago, what would you do differently?
30:28
Scott: Like may and and then let me be a little specific about that as well.
30:32
Scott: Is what would you do differently, maybe in managing the business around planning it and or financially within the business?
30:41
SPEAKER_01: I would have looked at access to capital way earlier.
30:44
SPEAKER_01: Um that was a world I just didn't understand.
30:47
SPEAKER_01: Um there were times I wasn't able to pay myself to make sure my people were taken care of.
30:53
SPEAKER_01: Um I would have gone way harder at building my own personal brand.
30:57
SPEAKER_01: Like way harder.
30:58
SPEAKER_01: Like the fact that I'm eleven years into this and like last December was the first time I said falls to the wall, I'm like going as hard as I possibly can on social media and seeing the results I've gotten in six months, I'm like, man, if I had just been doing this before.
31:12
SPEAKER_01: Um pricing structure.
31:14
SPEAKER_01: Like, you know, we we speak closely about these things.
31:17
SPEAKER_01: Um made a major price increase here recently in the last couple months.
31:22
SPEAKER_01: And clients are jumping at it.
31:25
SPEAKER_01: They see it as fair market value.
31:27
SPEAKER_01: And I was always worried about overcharging people.
31:30
SPEAKER_01: And I'm like, man, I'm an idiot.
31:32
SPEAKER_01: I could have been charging way higher prices for the last few years, um, but I was too scared or insecure or whatever the case was.
31:40
SPEAKER_01: You didn't think you could, right?
31:41
SPEAKER_01: Yeah, didn't think I could.
31:42
SPEAKER_01: Didn't didn't know my value.
31:44
SPEAKER_01: That's probably the best way of putting it.
31:46
SPEAKER_01: Um and we'd be further along.
31:50
SPEAKER_01: I I I also feel like you're exactly where you're supposed to be at this moment in your life.
31:54
SPEAKER_01: Like if I was meant to be further along, I would have been there already.
31:57
SPEAKER_01: There are lessons that I had to learn.
31:58
SPEAKER_01: There was times I needed to bang my head against the wall a little bit to get that lesson to sink in.
32:04
SPEAKER_01: Um do I regret any decisions?
32:07
SPEAKER_01: 1000% not.
32:08
SPEAKER_01: Um, but yeah, if I could change some things, it would it would be those.
32:12
Scott: Okay.
32:13
Scott: Well, thanks.
32:14
Scott: And and I know we we we could continue down kind of the how how you manage the business, but we're I don't want to take up too much of your time today.
32:22
Scott: At the end uh for all of our episodes, we like to ask our guests one to three immediate takeaways that our listeners could put into action as you get off the off the you know, as they finish listening to the episode.
32:34
Scott: Yep.
32:34
Scott: It could be something you already mentioned, it could be around social media, it could be around financially planning for your business.
32:39
Scott: But what do you have for us?
32:42
SPEAKER_01: First, I would say working with a professional like you as soon as possible.
32:46
SPEAKER_01: Um because I mean, if you don't have cash flow in your business, you don't have a business, you have a hobby.
32:52
SPEAKER_01: Like you have to have clients, you have to have people paying for your product or service.
32:56
SPEAKER_01: That's number one.
32:57
SPEAKER_01: Uh number two is I'd say if you're not posting on social media now, make the commitment to start posting once a week.
33:04
SPEAKER_01: Something or and it doesn't even have to be business related.
33:06
SPEAKER_01: You could be out on the boat this weekend with your with your wife and kids or your family or whatever the case is.
33:11
SPEAKER_01: You could have uh you could be in a softball league.
33:14
SPEAKER_01: Like get some clips of that, post that online.
33:16
SPEAKER_01: Just allow people to understand who you are and what you do.
33:20
SPEAKER_01: Um because that's always been my number one goal on social media is I will never allow people to forget who I am and what I do.
33:26
SPEAKER_01: If you're in a meeting, if you're at a uh a dinner party, if you're on vacation and the subject matter of marketing comes up and someone says, Hey, we need to find a company that can help us with this, I want to be the first name that pops in your head.
33:38
SPEAKER_01: That only happens if I show up on your phone consistently.
33:41
SPEAKER_01: Um so definitely those two things.
33:44
SPEAKER_01: Um I would probably say too, make sure that you're consuming the right content.
33:52
SPEAKER_01: So I think with social media, it can get very distracting.
33:55
SPEAKER_01: But I also want to tell people the algorithm's your fault.
33:59
SPEAKER_01: You're in control of it.
34:00
SPEAKER_01: So if you have a bunch of distractions popping up on your phone throughout the day and you feel like you're in a black hole on TikTok and Instagram, that's your fault.
34:09
SPEAKER_01: Because you engage with the BS content.
34:12
SPEAKER_01: So if you have a bunch of dumb videos and people doing dumb stuff popping up on your feet and you're like social media's trash, no, your search history is trash.
34:20
SPEAKER_01: I guarantee if you do this right now, so here's one actual thing that people can do this second while we're still talking.
34:26
SPEAKER_01: Go on Instagram, TikTok, Facebook, whatever it is, and search uh rainbows and like three posts that have to do with rainbows.
34:36
SPEAKER_01: Then search uh financial literacy.
34:40
SPEAKER_01: Like three posts on financial literacy, leave a comment on one of those, and then figure out one other subject matter.
34:46
SPEAKER_01: And I promise you within the next 48 hours your news feed is gonna change completely.
34:58
SPEAKER_01: Yeah, it is.
34:58
Scott: But it is your fault, right?
35:00
Scott: It's because of what you're interacting with.
35:02
Scott: And it's the same as it's kind of the same as, you know, the who who's the group that you're, you know, I've been here.
35:08
Scott: My parents, my my grandmother telling me, well, you are who you who you hang out with.
35:13
Scott: And apparently that hasn't changed.
35:16
SPEAKER_01: Yeah.
35:16
SPEAKER_01: And like you are what you eat.
35:18
SPEAKER_01: Exactly.
35:18
SPEAKER_01: Like if you're morbidly obese, you ain't been eating cat carrots and celery.
35:23
unknown: Right.
35:23
SPEAKER_01: You you've been going through that drive-thru line.
35:26
SPEAKER_01: Um, but yeah, people are fully in control of that.
35:28
SPEAKER_01: And and Instagram in particular is getting their CEO's been real transparent with um how you can change that.
35:35
SPEAKER_01: Like there's an easy setting you can go into, and you can see this stuff that's related.
35:38
SPEAKER_01: I remember years ago um when I started working way more on my personal brand.
35:43
SPEAKER_01: Um, you know, because when I started a Facebook page, I was in college.
35:46
SPEAKER_01: So like I like the red-hot chili peppers.
35:49
SPEAKER_01: I like like all this stuff that I have no interest in whatsoever today.
35:52
SPEAKER_01: Not saying I don't like the red hot chili peppers, they're still the OGs, but um, I don't need chili pepper content popping up on my news feed all the time.
35:59
SPEAKER_01: And then back then it was way more hidden in terms of like how you could adjust your algorithm.
36:04
SPEAKER_01: But I went through and I looked and it was like, these are the things that it thinks that I'm interested in.
36:08
SPEAKER_01: And I was like, no, that was me five years ago.
36:11
SPEAKER_01: That's not the guy I am today.
36:12
SPEAKER_01: Like, I want to see golf content, I want to see financial literacy, I want to see entrepreneurship, I want to see uh the newest camera gear that's coming out so I can stay on top of these things.
36:20
SPEAKER_01: Um, so I just went in and changed those things, and immediately my news feed changed.
36:24
SPEAKER_01: Also, you have the control if something pops up that you don't want to see, block that person.
36:30
SPEAKER_01: Like, I tell people all the time like if someone comes on my page talking crap, I'm like, hey man, there's a fantastic invention.
36:36
SPEAKER_01: It's called the unfollow button.
36:37
SPEAKER_01: Why don't you go ahead and hit that?
36:38
SPEAKER_01: You don't ever have to see my face again.
36:40
SPEAKER_01: Like if it's not for you, keep it pushing.
36:43
Scott: Take control, right?
36:44
Scott: Yeah.
36:44
Scott: Take control.
36:45
SPEAKER_01: So, like, uh especially on Facebook, people complain about all the political posts and stuff they see.
36:49
SPEAKER_01: When I see somebody put up something dumb, like I have no problem having a real conversation with people where we may maybe on polar opposites in our in our political views.
36:58
SPEAKER_01: Um, but if they're just spouting hate and doing crazy stuff, I unfriend them and I block them.
37:04
SPEAKER_01: I don't ever want to see this stuff again.
37:06
SPEAKER_01: Like, it's it's clouding my thought process.
37:08
SPEAKER_01: I don't have a bad day because I saw somebody post this on Facebook.
37:11
Scott: Why waste your own time with that kind of garbage?
37:13
SPEAKER_01: 1000%.
37:14
SPEAKER_01: So you're fully in control of that.
37:15
Scott: All right.
37:16
Scott: Well, let me let me ask you one more here.
37:18
Scott: And I know you listen to podcasts, so can you throw out a favorite podcast for our listeners?
37:24
SPEAKER_01: Can I give you two?
37:25
Scott: That's fine.
37:26
Scott: Give me two.
37:27
SPEAKER_01: All right.
37:27
SPEAKER_01: So one I think is on the financial literacy side.
37:30
SPEAKER_01: I think I don't care if you're a business owner, you're you work for a company, everyone should be financially literate.
37:37
SPEAKER_01: Uh, the biggest, the biggest podcast that is helping out with that is a podcast called Market Mondays.
37:43
SPEAKER_01: Um, it's put together by an organization called Earn Your Leisure.
37:46
SPEAKER_01: Um, Troy Rashad and Ian are the three guys that are on there, but they break down financial literacy at like a pop culture level.
37:54
SPEAKER_01: Like they speak about stocks and IPOs and things like this the same way a couple guys would have beers and talk about the Knicks winning, you know, the final game or something like that.
38:04
SPEAKER_01: They have made it extremely easy to understand and comprehend like the stock market, investing, real estate, business ownership, all these different things.
38:10
SPEAKER_01: So would highly, highly recommend Market Mondays.
38:14
SPEAKER_01: Um my second is probably Cody Sanchez.
38:19
SPEAKER_01: Um I think it's Contrarian Thinking is the name of her podcast.
38:23
SPEAKER_01: She to me is probably one of the top-tier entrepreneurs in the world right now.
38:28
SPEAKER_01: Just the way she breaks down things, her big thing is like not starting a business from scratch.
38:32
SPEAKER_01: All these baby boomers are about to have this huge transfer of wealth.
38:35
SPEAKER_01: A lot of them are just closing up extremely profitable businesses because their kids want to be YouTube stars or they want to live in a van and drive cross-country their whole life.
38:44
SPEAKER_01: Um, their kids don't want to take their plumbing business, even though their plumbing business is generating$12 million a year, has a strong customer base and has loyal staff, right?
38:52
SPEAKER_01: So she does a great job of breaking that down, how you can purchase businesses without any cash in hand and having to get an SBA loan.
38:59
SPEAKER_01: You can do seller financing.
39:00
SPEAKER_01: But I just think the way she breaks things down is like extremely beautiful.
39:04
SPEAKER_01: And I'm gonna I'm gonna throw in third one, third one.
39:07
SPEAKER_01: Uh school of hard knocks.
39:09
SPEAKER_01: Uh, so it's this I'm gonna say kid.
39:11
SPEAKER_01: I think he's like 23 or something like this.
39:13
SPEAKER_01: It's more of a YouTube thing, but like he does have a podcast element to it.
39:16
SPEAKER_01: You guys have seen this guy on your feet before.
39:18
SPEAKER_01: He runs up to people on the street saying, Excuse me, sir, excuse me, sir, what age were you when you became a multimillionaire?
39:23
SPEAKER_01: And just stop some of it's stage, but like these are still genuine conversations.
39:28
SPEAKER_01: Um he has a podcast where he'll sit down with some of those people and like have an hour-long uh educational podcast on those things where he's talking to billionaires and they're breaking down what day one looked for them and if they started a business today, how they would structure that.
39:42
SPEAKER_01: So um, yeah, I gave you three for the price of one there.
39:44
SPEAKER_01: But all three of those are are high end.
39:47
SPEAKER_01: And You Can't Afford Me podcast.
39:49
SPEAKER_01: Subscribe to my podcast.
39:50
SPEAKER_01: That's right.
39:50
SPEAKER_01: Yeah.
39:50
Scott: All right, please put that in there as well.
39:52
SPEAKER_01: Yeah, so we interview local entrepreneurs, and I think entrepreneurship has just been glamorized too much.
39:58
SPEAKER_01: So like I like to meet with business owners and get into the nitty-gritty of how they truly built their businesses.
40:03
SPEAKER_01: I want the stories of you sleeping in your car while you're building your business or potentially your marriage falling apart because like you didn't choose a spouse that knew what what the ride was gonna be like um taking this entrepreneurial journey with you.
40:15
SPEAKER_01: So um a real I mean we can all learn from billionaires and multimillionaires, but before you make seven figures, you gotta figure out how to make six.
40:25
SPEAKER_01: And those are the people that I like to sit down with because I think it's gonna be more relatable, the the information that they're given.
40:30
Scott: All right.
40:30
Scott: Well, I'm gonna cut you off at four.
40:32
SPEAKER_01: Yeah, yeah.
40:33
SPEAKER_01: I'm done.
40:33
SPEAKER_01: I'm done.
40:34
Scott: All right.
40:34
Scott: Well, Sam, where can people find out more about you online?
40:37
SPEAKER_01: Yeah, if you can't find me online, your thumbs are broken.
40:40
SPEAKER_01: Uh just search Mr.
40:42
SPEAKER_01: Preneur, uh, that's my online handle.
40:44
SPEAKER_01: You find me across all platforms, TikTok, YouTube, all that stuff.
40:47
SPEAKER_01: Um, or search Sam Anderson, should see me pop up.
40:51
SPEAKER_01: Uh if you want to inquire about services with Enzo Media Firm, our social media our social media handles are Enzo Media Firm.
40:58
SPEAKER_01: Enzo spelt E-N-S-O, not Z-O, E-N-S-O Media Firm.
41:03
SPEAKER_01: Uh same thing for the website, NzoMediaFirm.com.
41:06
SPEAKER_01: Uh, if you want to book me for any speaking engagements or one-on-one coaching, you can go to my uh individual brand page for the Mr.
41:12
SPEAKER_01: Preneur.
41:13
SPEAKER_01: It's the real Mr.preneur.com for that.
41:16
Scott: Right.
41:17
Scott: And I I will just throw in my own uh comment here.
41:21
Scott: I know I have some listeners in the Richmond area.
41:23
Scott: If you have a podcast, the studio here is fantastic.
41:26
Scott: Yep.
41:26
Scott: It it is really great.
41:28
Scott: And I've I've done a few episodes in here.
41:30
Scott: I I appreciate that, and I'm glad to be able to have you in here.
41:33
Scott: So thanks a lot for joining me today.
41:35
SPEAKER_01: Absolutely appreciate it, Matt.
41:37
Scott: Well, thank you everybody, and hope you listen to us next time on Budget Your Business.
41:41
SPEAKER_00: If you like the show or found something useful, text someone right now and say, I have a podcast recommendation to check out, Budget Your Business.
41:49
SPEAKER_00: You can also like the show or find more at your favorite podcast locations, Apple Podcasts, Spotify, and Amazon.
41:57
SPEAKER_00: Thank you for listening, and we hope you join us for our next guest on Budget Your Business.