From Side Hustle to 15,000 Google Profiles, Building SaaS With Two Kids

SaaS Scaling Secrets Unlocked · Oct 29, 2026 · 44m

🔥 This SaaS Dads episode literally starts with a fire.

When Justin Silverman joins Gary to record the episode, there’s an actual fire burning roughly half a mile from his house.

During the conversation, evacuation warnings start appearing on his phone.

But while monitoring what’s happening outside, Justin shares the story of what he’s been building inside Merchynt.

Justin started Merchynt in 2019 as a side hustle.

That meant nights.

Weekends.

Early mornings.

And building around the full-time job that was still paying the bills.

He eventually focused heavily on agency partnerships because he…