Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
Why Video Marketers Should Use the Flywheel Model
In this episode, Lucas and Luna explore how applying the flywheel model to video marketing can create compounding growth, using HubSpot's original framework and a case study from a B2B SaaS company that saw 40% higher retention by aligning short-form and long-form content. They break down the four stages—Attract, Engage, Delight, and Amplify—and explain why linear funnels fall short for modern video strategies.
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The skinny
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