Why The Right Says the Party Switch Never Happened
They will tell you the Republicans freed the slaves. They will tell you the Democrats founded the hood and burning cross crowd. They will tell you the parties never switched.
There is a psychological reason for that.
Ziva Kunda, psychologist at the University of Waterloo, spent her career studying how people process information that threatens what they want to believe. In 1990 she published one of the most cited papers in social psychology. She called the phenomenon motivated reasoning. The brain does not evaluate evidence objectively. It starts with the conclusion it needs to be true and…
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