Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
The Abandoned Cart Email Nobody Opens and What to Do About It
Lucas and Luna dig into a specific pain point in the customer journey — the abandoned cart email — and explain why most of them fail. They break down the data: average open rates hover around 40 percent, but click-through rates are often below 5. The real problem, they argue, is that marketers treat the cart abandonment touchpoint as a single generic blast rather than a multi-step behavioral sequence. They walk through three specific tactics — dynamic product recall, time-of-day send optimisation, and subject-line personalisation with urgency — and cite a case from a DTC luggage brand that…
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