Latest / Make It Happen with Iyia Liu
How Sera Cruickshank Transformed The Diamond Shop
Taking over an established business comes with a completely different challenge - how do you make it your own without losing what made it successful in the first place?
In this episode, I sit down with Sera Cruickshank, owner of The Diamond Shop, to talk about how she transformed a 30-year-old business and built a modern luxury brand with a strong online presence.
Sera shares how she approached rebranding the business, creating a more elevated customer experience and using social media and influencer partnerships to grow - without relying on paid advertising.
We also get into taking…
The skinny
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