Latest / WIN/WIN: Women in Innovation
#120 Andrea Hopelain | GM & SVP of Publishing at EA SPORTs
In this episode, Andrea Hopelain, GM and SVP of Publishing at EA Sports, discusses her career in the entertainment, media, gaming, and sports industry. She focuses on emotional connections with fans and the intersection of entertainment and sports participation. She also shares insights on engaging with Gen Z and Gen A, brand changes, innovation, and the role of women in sports and gaming.
Key Takeaways:
How to stay closely connected with large-scale audiences
The impact of Gen Z and Gen A on brand engagement and innovation
Unique challenges and opportunities in the gaming & sports industry…
The skinny
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