2152: METRO.digital - How to (Not) Ruin a B2B Organization
Today, every B2B omnichannel retail user experience is expected to be seamless, without boundaries for users, with well-aligned journeys and a fully integrated experience across all channels. But can one truly achieve that in a big company, with a huge history and complex processes, while keeping customers happy and engaged? Rehan Saleem, Product Manager, and Tobias Schröder, Ph.D., Product Manager, joined me in a conversation on the show floor at Sitecore Symposium 2022 about powering brand experiences. At the event, their presentation, "How to (not) ruin a B2B organization," focused on the…
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