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Kansas Lands $3.1M NIL Deal with Players Era | Big 12 Basketball News
The University of Kansas men’s basketball team is set to cash in big with a new $2.75M NIL deal from Players Era Championship, plus $250K for travel and lodging—tied to their Las Vegas tournament appearances this November. This five-year partnership, expanded from last year’s third-place finish, includes opt-out clauses and a $500K termination fee if Players Era cancels after Dec. 31 (unless due to force majeure). The company, backed by RedBird IMI, is rapidly growing its footprint in college hoops with ESPN broadcasting rights and international games—including one in Rome. Listen in…
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