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Is the World Cup Worth the Price?

Uncertainty over Malaysia’s broadcast rights for the FIFA World Cup 2026 appears to be easing, with Telekom Malaysia reportedly close to securing a deal estimated at around RM200 million. We speak to sports journalist Haresh Deol on the cost pressures, past broadcast models, and what it means if Malaysians miss out on free-to-air coverage. Then we ask you: Does the World Cup matter to you? Is it worth broadcasters paying RM200 million so you can watch it locally? Would you be willing to foot that bill?

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