Latest / On Deathcare / Pierce Board Expansion, Park Lawn Changes, & Small-Town Zoning Battles

Transcript

Pierce Board Expansion, Park Lawn Changes, & Small-Town Zoning Battles · On Deathcare

• 0:04
  SPEAKER_00: Hi, I am Tony Russo and this is The Rest,
• 0:07
  SPEAKER_00: your weekly rundown of news from around funeral service.
• 0:13
  SPEAKER_00: Before we get to the stories that I've picked out to share with you this week,
• 0:17
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• 0:22
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• 0:24
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• 0:34
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• 0:49
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• 0:52
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• 0:53
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• 0:59
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• 1:03
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• 1:20
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• 1:32
  SPEAKER_00: But paid or not, thank you for your time.
• 1:35
  SPEAKER_00: Thank you for your attention.
• 1:37
  SPEAKER_00: Let's get into it.
• 1:39
  SPEAKER_00: This week,
• 1:40
  SPEAKER_00: the Pierce Mortuary College's Board of Directors announced that it had appointed
• 1:45
  SPEAKER_00: a new majority to The board,
• 1:48
  SPEAKER_00: which formerly had three members, added four more as part of—it's not clear.
• 1:59
  SPEAKER_00: According to the press release, they just added four because it was time, I guess.
• 2:05
  SPEAKER_00: What I'm interested in, though,
• 2:08
  SPEAKER_00: is how this fits into Pierce Moratorium College's attempt to kind
• 2:14
  SPEAKER_00: of consolidate— All of the operations into one.
• 2:20
  SPEAKER_00: For the last several years,
• 2:22
  SPEAKER_00: or last year at least,
• 2:24
  SPEAKER_00: Pierce Mortuary Colleges has said that it wants to get a single accreditation
• 2:30
  SPEAKER_00: for its three colleges and have essentially three campuses under one college.
• 2:38
  SPEAKER_00: As it stands now,
• 2:38
  SPEAKER_00: each of the individual colleges has to be accredited,
• 2:42
  SPEAKER_00: and they're trying to find a way kind of around that.
• 2:45
  SPEAKER_00: One of my speculations is that by establishing a board of directors,
• 2:51
  SPEAKER_00: it kind of gives a different oversight because there's no presidents on the ground.
• 2:57
  SPEAKER_00: So having more, I guess, leadership on the board is supposed to...
• 3:03
  SPEAKER_00: I did want to point out one of the directors,
• 3:05
  SPEAKER_00: because it's a really interesting choice,
• 3:07
  SPEAKER_00: and I think probably a good one, Dr. Shanna Garrett.
• 3:20
  SPEAKER_00: Because she is already involved in higher education distance learning.
• 3:26
  SPEAKER_00: And that's what gave me the impression that they would be beginning
• 3:32
  SPEAKER_00: to make their move to kind of consolidate under one accreditation rather
• 3:38
  SPEAKER_00: than three separate ones.
• 3:40
  SPEAKER_00: I don't know precisely how that will work.
• 3:42
  SPEAKER_00: Nobody does.
• 3:43
  SPEAKER_00: It's not been done before.
• 3:45
  SPEAKER_00: I've reached out to Robert Smith,
• 3:47
  SPEAKER_00: who has been running the show over there at the American Board
• 3:52
  SPEAKER_00: of Funeral Service Education back when this story started to break.
• 3:57
  SPEAKER_00: And he said that this is a new thing that, you know, Pierce is trying to figure out.
• 4:01
  SPEAKER_00: So we will see how they do.
• 4:03
  SPEAKER_00: But in the meantime, there is a link to the press release in the show notes.
• 4:10
  SPEAKER_00: Another story I'm working on has to do with the changes at Park Lawn.
• 4:16
  SPEAKER_00: If you haven't been following along, and why would you unless you were involved as I am?
• 4:22
  SPEAKER_00: Back in April, there was kind of a coup at Park Lawn.
• 4:27
  SPEAKER_00: Steve Schaefer,
• 4:28
  SPEAKER_00: who runs Homesteaders and also Park Lawn,
• 4:32
  SPEAKER_00: Came in to work one day with his security guards,
• 4:38
  SPEAKER_00: his armed security guards in tow and fired the executives.
• 4:42
  SPEAKER_00: And that was it.
• 4:43
  SPEAKER_00: Eventually, they put Marcus Sturrum, let's call it Sturrum, Marcus Sturrum in as the president.
• 4:53
  SPEAKER_00: And he's been running things by himself for, I guess, the last four or five months.
• 4:57
  SPEAKER_00: And this week they announced new people had been added to the board.
• 5:02
  SPEAKER_00: So the current park lawn board is Steve Schaefer as board chair.
• 5:08
  SPEAKER_00: Marcus Sturm as President,
• 5:11
  SPEAKER_00: Sunil Gandhi as CFO,
• 5:14
  SPEAKER_00: Jason Stabile as Chief Commercial Officer, Andrew Brecht as Chief People Officer.
• 5:23
  SPEAKER_00: I love that title.
• 5:25
  SPEAKER_00: And then Sarah Dempsey as Vice President of Marketing and Sales Enablement.
• 5:32
  SPEAKER_00: I would like to be like Vice President of Cool New Ways to Describe Old Jobs.
• 5:38
  SPEAKER_00: That's my title.
• 5:39
  SPEAKER_00: Tony Russo, Vice President of Cool New Ways to Describe Old Jobs.
• 5:44
  SPEAKER_00: But anyway, they also did some moving around a little bit lower down.
• 5:48
  SPEAKER_00: And it was funny because in the press release, they said that, you know, so-and-so...
• 5:53
  SPEAKER_00: They would be transitioning their jobs to such and such, but they fired a bunch of people.
• 5:59
  SPEAKER_00: It's interesting.
• 6:00
  SPEAKER_00: I guess transition sounds better,
• 6:02
  SPEAKER_00: but they transitioned a handful of people,
• 6:07
  SPEAKER_00: and they didn't tell me how many people got transitioned, were transitioned.
• 6:14
  SPEAKER_00: I don't think anybody transitioned on their own.
• 6:17
  SPEAKER_00: I think everyone that was transitioned was transitioned against their will.
• 6:21
  SPEAKER_00: But I could be wrong.
• 6:23
  SPEAKER_00: There are a couple more details I'm trying to put together before the story comes out.
• 6:27
  SPEAKER_00: But what's really interesting about this is if you look at the backgrounds of some
• 6:32
  SPEAKER_00: of the new directors,
• 6:34
  SPEAKER_00: especially the ones that are from outside of the industry,
• 6:39
  SPEAKER_00: I don't know what it means, but...
• 6:41
  SPEAKER_00: It certainly must mean something because they were going along fine without a CFO
• 6:50
  SPEAKER_00: or other executives for six months while they looked.
• 6:55
  SPEAKER_00: So it's one of those things where,
• 6:57
  SPEAKER_00: you know,
• 6:57
  SPEAKER_00: I don't know how long a job has to be vacant before you wonder whether it's
• 7:01
  SPEAKER_00: a needed job, but it's been a bunch.
• 7:05
  SPEAKER_00: So anyway, I'll have some reporting on this later in the week.
• 7:09
  SPEAKER_00: And this is some Australian news,
• 7:10
  SPEAKER_00: which I'm just reporting on Australian news and when I see it,
• 7:14
  SPEAKER_00: New Zealand news from now on,
• 7:15
  SPEAKER_00: because we have we have a lot of people joining us and on the off chance
• 7:18
  SPEAKER_00: that they missed it.
• 7:19
  SPEAKER_00: And I saw it here.
• 7:20
  SPEAKER_00: I want to give them the heads up as well.
• 7:22
  SPEAKER_00: Judy Cole, director of.
• 7:24
  SPEAKER_00: Canberra's family-owned William Cole Funerals, had a profile done on her in Region Magazine.
• 7:33
  SPEAKER_00: She talked about her rise in funeral industry,
• 7:38
  SPEAKER_00: taking over her parents' business and running it herself.
• 7:42
  SPEAKER_00: She talked about being a woman in funeral service and those difficulties that come with that.
• 7:49
  SPEAKER_00: And she co-manages the business alongside her husband and daughter,
• 7:52
  SPEAKER_00: who was They hope will continue the multi-generational legacy.
• 7:59
  SPEAKER_00: Reflecting on the changing landscape of his historically male-dominated industry,
• 8:03
  SPEAKER_00: Cole was recently named Senior Vice President of the Australian Capital Territory
• 8:09
  SPEAKER_00: and the New South Wales Division of Funerals Australia,
• 8:13
  SPEAKER_00: which is Funerals Australia,
• 8:17
  SPEAKER_00: as I understand it, is the National Funeral Directors of Australia.
• 8:21
  SPEAKER_00: That is the body that promotes ethical and professional standards across the country.
• 8:26
  SPEAKER_00: There's a link to the story in the show notes if you'd like to follow up on it.
• 8:30
  SPEAKER_00: But I just again, I'd like to shout out these stories because I know you guys are listening.
• 8:36
  SPEAKER_00: I'm not certain if I reported on it last week or if I just included it in
• 8:40
  SPEAKER_00: the weekly rundown email.
• 8:42
  SPEAKER_00: But in Barbados,
• 8:43
  SPEAKER_00: not too long ago,
• 8:45
  SPEAKER_00: the government gave up trying to catch up with its backlog and sold everybody
• 8:50
  SPEAKER_00: to just do whatever was needed to get families served
• 8:54
  SPEAKER_00: because their computer system crashed and they weren't able
• 8:58
  SPEAKER_00: to process death certificates and such.
• 9:02
  SPEAKER_00: And I was...
• 9:04
  SPEAKER_00: When I was writing about it,
• 9:05
  SPEAKER_00: I was saying to myself, I wonder what would happen if that happened here.
• 9:11
  SPEAKER_00: Let me tell you.
• 9:12
  SPEAKER_00: So in South Dakota,
• 9:13
  SPEAKER_00: the Department of Health launched a new statewide vital record system
• 9:18
  SPEAKER_00: that has caused major bottlenecks,
• 9:20
  SPEAKER_00: processing delays and financial worries for families and funeral homes.
• 9:27
  SPEAKER_00: The launch just didn't go as planned and funeral directors and funeral homes went
• 9:34
  SPEAKER_00: from Having some backlogs to having only backlogs.
• 9:41
  SPEAKER_00: And of course,
• 9:42
  SPEAKER_00: getting death certificates is important for families as well as
• 9:45
  SPEAKER_00: for funeral directors to make sure that everything's running smoothly.
• 9:51
  SPEAKER_00: And right now, the state is just asking everyone to bear.
• 9:53
  SPEAKER_00: And as this is old reporting, there hasn't been an update.
• 9:57
  SPEAKER_00: Hopefully, it's clearing up or has cleared up.
• 10:00
  SPEAKER_00: But the last information I have on it is that health officials said...
• 10:05
  SPEAKER_00: Say that they've been working to clear the software bottlenecks and fix the issues.
• 10:10
  SPEAKER_00: And they hopefully will have it done sooner rather than later.
• 10:16
  SPEAKER_00: There's not a hard date on it.
• 10:17
  SPEAKER_00: This was reported on October 1st, and it appears to still be going on.
• 10:21
  SPEAKER_00: So I'll have a link to the current reporting in the show notes.
• 10:28
  SPEAKER_00: Another story that I had reported on a while ago has kind of come to an end,
• 10:32
  SPEAKER_00: so let me put the button on it.
• 10:34
  SPEAKER_00: In Anderson,
• 10:35
  SPEAKER_00: Indiana,
• 10:36
  SPEAKER_00: former funeral director Adriana McCoy avoided prison under a plea deal
• 10:41
  SPEAKER_00: after stealing nearly $50,000 from, it says here, from grieving families.
• 10:46
  SPEAKER_00: Not 100% true.
• 10:47
  SPEAKER_00: We'll get to that in a second.
• 10:48
  SPEAKER_00: Yeah.
• 10:50
  SPEAKER_00: And her employer.
• 10:52
  SPEAKER_00: So mostly it was from her employer.
• 10:54
  SPEAKER_00: Some families suffered, but it was mostly the employer that suffered.
• 11:00
  SPEAKER_00: And the deal that she made was she can give back $30,000 of the $50,000 stolen.
• 11:06
  SPEAKER_00: It's not clear if she's already returned $20,000.
• 11:09
  SPEAKER_00: What was interesting is they made it sound like she was stealing from the families
• 11:13
  SPEAKER_00: because it sounds worse.
• 11:14
  SPEAKER_00: And it is in some ways worse.
• 11:17
  SPEAKER_00: But I thought it was really...
• 11:19
  SPEAKER_00: Interesting is the company made a statement.
• 11:22
  SPEAKER_00: It's Legacy Cremation and Funeral Services.
• 11:25
  SPEAKER_00: They said that they fired her immediately when they found out about it and
• 11:29
  SPEAKER_00: that it was mostly them who she had stolen from.
• 11:34
  SPEAKER_00: And it wasn't like all families, as had been suggested in some of the early reporting on it.
• 11:41
  SPEAKER_00: Not better, I guess, but...
• 11:43
  SPEAKER_00: A little bit better.
• 11:46
  SPEAKER_00: You much rather hear the story about the funeral home who caught the thief
• 11:50
  SPEAKER_00: and had them prosecuted and also found that they were mainly the people stealing
• 11:55
  SPEAKER_00: from.
• 11:56
  SPEAKER_00: There apparently were a couple of instances where...
• 11:59
  SPEAKER_00: She jacked up the bill and took the difference.
• 12:02
  SPEAKER_00: So I'm making these numbers up.
• 12:04
  SPEAKER_00: You know, the funeral cost $100.
• 12:06
  SPEAKER_00: She gave them a bill for $105,
• 12:09
  SPEAKER_00: kept the $5,
• 12:10
  SPEAKER_00: paid the $100, something like that, as according to the reporting experts.
• 12:14
  SPEAKER_00: As I get from the reporting that I read.
• 12:16
  SPEAKER_00: There's a link to it in the show notes and it has a link back through all
• 12:19
  SPEAKER_00: the stories over the course of the last six months or so since this story is broken.
• 12:27
  SPEAKER_00: It happened in 2025.
• 12:29
  SPEAKER_00: I believe that we started talking about it earlier this year,
• 12:32
  SPEAKER_00: but you can check for yourself in the show notes.
• 12:37
  SPEAKER_00: Another story that we've been following for a while just recently took a turn.
• 12:42
  SPEAKER_00: So here's another update.
• 12:45
  SPEAKER_00: The funeral director,
• 12:46
  SPEAKER_00: Frank Duca,
• 12:47
  SPEAKER_00: of Frank Duca Funeral Home,
• 12:50
  SPEAKER_00: has been Not fighting the town,
• 12:53
  SPEAKER_00: kind of fighting the town for a very long time,
• 12:57
  SPEAKER_00: trying to put a crematory in his building.
• 13:01
  SPEAKER_00: To bring you up to speed,
• 13:02
  SPEAKER_00: things I've already reported on,
• 13:04
  SPEAKER_00: he got permission to expand his funeral home and had intended to add a crematory,
• 13:11
  SPEAKER_00: but he was trying to find out what the rules would be and how hard it would be
• 13:16
  SPEAKER_00: to add a crematory.
• 13:17
  SPEAKER_00: So when they started to put the building together, he said, hey, Leave a hole there.
• 13:23
  SPEAKER_00: We hope to put a crematory in.
• 13:25
  SPEAKER_00: If we don't put a crematory in, then that'll be a skylight.
• 13:29
  SPEAKER_00: No problem.
• 13:29
  SPEAKER_00: But it's easier to build it and they will come than to,
• 13:33
  SPEAKER_00: you know, have to break through the newly built roof to add this on.
• 13:38
  SPEAKER_00: It probably won't take very long,
• 13:40
  SPEAKER_00: you know,
• 13:41
  SPEAKER_00: and that's kind of a famous last words kind of thing because some nosy noodle came
• 13:49
  SPEAKER_00: by.
• 13:49
  SPEAKER_00: I try to say nosy noodle.
• 13:51
  SPEAKER_00: Some nosy noodle came by.
• 13:53
  SPEAKER_00: And saw the hole and said,
• 13:54
  SPEAKER_00: well, that hole is clearly for a crematory because I know everything.
• 13:58
  SPEAKER_00: And filed a complaint with the town saying he was building a crematory without permission.
• 14:03
  SPEAKER_00: And the back and forth has kind of been like that.
• 14:05
  SPEAKER_00: They formed like a citizens association, but they're cowards.
• 14:08
  SPEAKER_00: So it's anonymous citizens association.
• 14:12
  SPEAKER_00: Like it's called Cambria for Responsible Development.
• 14:16
  SPEAKER_00: Try to find out who's in charge of it and let me know because I can.
• 14:20
  SPEAKER_00: And I'm usually pretty good at that kind of thing.
• 14:22
  SPEAKER_00: So these cowards hiding behind the,
• 14:25
  SPEAKER_00: you know, all the people are for being against this crematory.
• 14:31
  SPEAKER_00: And I don't want to just throw all dispersions on them because Mr. Duca made some...
• 14:41
  SPEAKER_00: Unquestionable moves in his approach.
• 14:44
  SPEAKER_00: So he didn't feel like he needed to get a variance before he applied
• 14:52
  SPEAKER_00: for his license, his crematory to the Pennsylvania EPA.
• 14:59
  SPEAKER_00: The shortest version of it is that he was already operating a funeral home.
• 15:03
  SPEAKER_00: And so he says if it's zoned for a funeral home, then it's zoned for a crematory by default.
• 15:09
  SPEAKER_00: And he says there's nothing that says that if it's zoned for a funeral home,
• 15:12
  SPEAKER_00: it's not zoned for a crematory.
• 15:14
  SPEAKER_00: So I think he was trying to get around this public mess that always happens
• 15:19
  SPEAKER_00: when someone tries to build something that isn't,
• 15:25
  SPEAKER_00: as they said in that Texas story last week, another gas station.
• 15:28
  SPEAKER_00: So anyway, he didn't succeed.
• 15:32
  SPEAKER_00: And he's going for his variants now.
• 15:34
  SPEAKER_00: The short version is that he's going for his variants now.
• 15:37
  SPEAKER_00: And that there will be a hearing about his variants where the cowards will have
• 15:42
  SPEAKER_00: to come out, where the cowards become the mob.
• 15:44
  SPEAKER_00: That should be the headline of this story.
• 15:47
  SPEAKER_00: So I guess we'll get to see some of the people who may be members
• 15:51
  SPEAKER_00: of this secret society calling itself the Cambria
• 15:55
  SPEAKER_00: for Responsible Development Committee.
• 15:57
  SPEAKER_00: And they're, I mean,
• 15:59
  SPEAKER_00: responsible development's a big thing for saying,
• 16:01
  SPEAKER_00: you know, we don't want this crematory in this spot at this time.
• 16:05
  SPEAKER_00: I don't know whether that's...
• 16:08
  SPEAKER_00: I don't know if it's responsible development if you only care about one issue
• 16:12
  SPEAKER_00: when it's in your backyard.
• 16:14
  SPEAKER_00: That's not responsible development.
• 16:15
  SPEAKER_00: I know because that's one of the things that happens in all small towns,
• 16:20
  SPEAKER_00: big towns too, I'm sure.
• 16:21
  SPEAKER_00: But small towns are notorious for people who are like, we have to develop responsibly.
• 16:26
  SPEAKER_00: But what they really mean is don't build this by my house or let me build this
• 16:30
  SPEAKER_00: because I will make money from it.
• 16:32
  SPEAKER_00: I don't even know if responsible development is is a real word in English, is a real phrase.
• 16:38
  SPEAKER_00: I don't think that there's such a thing.
• 16:41
  SPEAKER_00: I don't think anybody's ever said it and meant it.
• 16:43
  SPEAKER_00: And these people are probably in that group.
• 16:46
  SPEAKER_00: So anyway,
• 16:47
  SPEAKER_00: there's a link to this story,
• 16:48
  SPEAKER_00: which does break down the previous stories as well in the show notes.
• 16:54
  SPEAKER_00: And finally, a story that I'll have coming out in detail on connecting directors tomorrow.
• 17:00
  SPEAKER_00: There was a funeral director arrested for stalking recently.
• 17:05
  SPEAKER_00: He was stalking.
• 17:07
  SPEAKER_00: He was arrested for allegedly stalking.
• 17:10
  SPEAKER_00: His competitor and former partner in the reporting,
• 17:16
  SPEAKER_00: there's kind of a there's a lot of detail
• 17:18
  SPEAKER_00: about why he says he wasn't stalking what he was doing instead
• 17:21
  SPEAKER_00: of stalking this person.
• 17:23
  SPEAKER_00: And so we'll see how that shakes out.
• 17:26
  SPEAKER_00: But what's really interesting is they started as partners a decade ago and
• 17:30
  SPEAKER_00: then one left to start his own funeral home.
• 17:34
  SPEAKER_00: And it looks like they're Relationship degraded.
• 17:39
  SPEAKER_00: There's like a nasty back and forth on Facebook and plenty of other horrible things.
• 17:45
  SPEAKER_00: And it's too bad.
• 17:46
  SPEAKER_00: I feel worse for the second funeral director, the one who felt as if he was being stalked.
• 17:53
  SPEAKER_00: And of course, the one who filed the complaint because he tried to keep his name out of it.
• 17:57
  SPEAKER_00: He didn't want it to be about him.
• 17:59
  SPEAKER_00: He just wanted the stalking to stop.
• 18:01
  SPEAKER_00: But Of course,
• 18:02
  SPEAKER_00: if you make a complaint and in the complaint,
• 18:04
  SPEAKER_00: it's like my former partner in the funeral home,
• 18:07
  SPEAKER_00: you know,
• 18:08
  SPEAKER_00: and you live in Prospect, Connecticut, you know, population 835 or whatever.
• 18:13
  SPEAKER_00: It's more than that,
• 18:14
  SPEAKER_00: but it's a small town and there are only two people in it who used to be partners in
• 18:20
  SPEAKER_00: the funeral home.
• 18:22
  SPEAKER_00: Industry and aren't anymore.
• 18:24
  SPEAKER_00: So, you know, that's just just just a little bit of bad luck for him.
• 18:28
  SPEAKER_00: But no one has actually responded.
• 18:30
  SPEAKER_00: Actually, I requested credit credit.
• 18:34
  SPEAKER_00: I requested comment, but no one no one was comfortable commenting while there were comments.
• 18:42
  SPEAKER_00: You know, charges pending and no one can blame them.
• 18:44
  SPEAKER_00: My job to ask their job to say no.
• 18:46
  SPEAKER_00: But there's a link to there's not a link to this story.
• 18:49
  SPEAKER_00: I'm sorry, yet in the show notes because I'm writing it.
• 18:51
  SPEAKER_00: But, you know, you'll get it.
• 18:53
  SPEAKER_00: I'll put it out when I'm done.
• 18:56
  SPEAKER_00: Oh, wait, I'm sorry.
• 18:57
  SPEAKER_00: I can link to the original story.
• 18:59
  SPEAKER_00: I'll link to the original story in the show notes.
• 19:03
  SPEAKER_00: And that will do it for this time.
• 19:07
  SPEAKER_00: The rest has been an On Deathcare production.
• 19:09
  SPEAKER_00: It was written, edited, videoed.
• 19:12
  SPEAKER_00: I'm on video.
• 19:13
  SPEAKER_00: I'm having a really interesting hair day.
• 19:16
  SPEAKER_00: I've got kind of a Tilly thing from Atlantic City going on.
• 19:20
  SPEAKER_00: Videoed by me, Tony Russo.
• 19:22
  SPEAKER_00: Happy to do it.
• 19:22
  SPEAKER_00: Having a blast doing it.
• 19:24
  SPEAKER_00: I had so much fun over the weekend.
• 19:29
  SPEAKER_00: I had to knock out my Sunday column faster than normal.
• 19:34
  SPEAKER_00: But it was just dizzying how many things that I wanted to write
• 19:38
  SPEAKER_00: and how little time I had to get it done.
• 19:40
  SPEAKER_00: But I have a couple of cool things coming out both in the column and in the newsletter.
• 19:45
  SPEAKER_00: So if you're not subscribed to the newsletter, I'd love it if you did.
• 19:49
  SPEAKER_00: You can subscribe by going to ondeathcare.com and hitting the subscribe button.
• 19:55
  SPEAKER_00: From there,
• 19:55
  SPEAKER_00: you can subscribe and support us from anything from $0 per month to more
• 19:59
  SPEAKER_00: than $0 per month.
• 20:01
  SPEAKER_00: The attention is fantastic.
• 20:05
  SPEAKER_00: The fact that you subscribe is wonderful.
• 20:07
  SPEAKER_00: If you also can throw in a couple dollars my way, that would be always greatly appreciated.
• 20:15
  SPEAKER_00: And that's all I have this week.
• 20:17
  SPEAKER_00: So I will check in with you next time.