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19. Rob Tercek — 2021: Forecasting and Planning a Foundational Year
This episode Rob Tercek—author of Vaporized: Solid Strategies for Success in a Dematerialized World—discusses the reality of where we are, how to forecast appropriately, and plan strategically for 2021—understanding the opportunities and challenges. Rob poses questions to consider, identifies trends and advantages we can capture, as well as alerting us to dematerialization's impact and how to work with it rather than be disrupted by it.
KEY TAKEAWAYS
[02:56] Humans are used to adapting for short crises which made 2020 endless and hard.
[03:55] Business decisions were paralyzed as many people…
The skinny
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