Latest / Omni Talk Retail / Google's Universal Cart, Walmart's Speed Machine & AWS Wants To Be Your AI Brain | Fast Five

Transcript

Google's Universal Cart, Walmart's Speed Machine & AWS Wants To Be Your AI Brain | Fast Five · Omni Talk Retail

• 0:00
  Hello
• 0:00
  and
• 0:00
  welcome
• 0:00
  to
• 0:00
  The
• 0:01
  Omnitalk
• 0:01
  Retail
• 0:02
  Fast
• 0:02
  5
• 0:03
  podcast,
• 0:03
  which
• 0:03
  comes
• 0:04
  to
• 0:04
  you
• 0:04
  by
• 0:04
  way
• 0:04
  of
• 0:04
  the
• 0:04
  Omnitalk
• 0:05
  retail
• 0:05
  podcast
• 0:06
  network.
• 0:06
  In
• 0:07
  today's
• 0:07
  episode,
• 0:08
  we
• 0:08
  welcome
• 0:08
  back
• 0:09
  former
• 0:09
  Serta
• 0:10
  Simmons
• 0:10
  CEO
• 0:11
  Shelley
• 0:11
  Huff.
• 0:12
  And
• 0:12
  together,
• 0:12
  Shelley
• 0:13
  and
• 0:13
  I
• 0:13
  debated
• 0:14
  a
• 0:14
  well
• 0:14
  rounded
• 0:14
  group
• 0:15
  of
• 0:15
  headlines
• 0:15
  that
• 0:15
  collectively
• 0:16
  signal
• 0:16
  where
• 0:17
  the
• 0:17
  future
• 0:17
  of
• 0:17
  retail
• 0:18
  is
• 0:18
  headed
• 0:18
  about
• 0:18
  as
• 0:19
  well
• 0:19
  as
• 0:19
  any
• 0:19
  five
• 0:20
  headlines
• 0:20
  we
• 0:20
  have
• 0:20
  ever
• 0:21
  discussed
• 0:21
  in
• 0:22
  the
• 0:22
  history
• 0:23
  of
• 0:23
  this
• 0:23
  program.
• 0:24
  This
• 0:24
  is
• 0:24
  my
• 0:25
  last
• 0:25
  podcast
• 0:26
  before
• 0:26
  I
• 0:26
  head
• 0:26
  off
• 0:26
  to
• 0:26
  Europe
• 0:27
  for
• 0:27
  three,
• 0:27
  three
• 0:27
  straight
• 0:28
  weeks
• 0:28
  of
• 0:28
  conferences.
• 0:29
  First
• 0:29
  Shop
• 0:30
  Europe
• 0:30
  in
• 0:30
  Barcelona,
• 0:31
  then
• 0:31
  the
• 0:31
  DIY
• 0:32
  Summit
• 0:32
  in
• 0:33
  Amsterdam,
• 0:33
  and
• 0:33
  then
• 0:34
  I
• 0:34
  finish
• 0:34
  up
• 0:34
  with
• 0:34
  the
• 0:34
  Consumer
• 0:35
  Goods
• 0:35
  Forum
• 0:36
  in
• 0:36
  Vienna.
• 0:37
  Thanks
• 0:37
  to
• 0:37
  all
• 0:37
  the
• 0:38
  conferences
• 0:38
  and
• 0:38
  to
• 0:39
  Fusion
• 0:39
  and
• 0:39
  to
• 0:40
  Duvo
• 0:40
  for
• 0:40
  making
• 0:41
  our
• 0:41
  coverage
• 0:41
  of
• 0:42
  all
• 0:42
  these
• 0:42
  events
• 0:43
  possible.
• 0:43
  So
• 0:44
  without
• 0:44
  further
• 0:44
  ado,
• 0:45
  producer
• 0:45
  Ella,
• 0:46
  let's
• 0:46
  tease
• 0:47
  this
• 0:47
  week's
• 0:47
  episode.
• 0:49
  But
• 0:49
  my
• 0:49
  God,
• 0:50
  it's
• 0:50
  a
• 0:50
  fascinating
• 0:51
  time
• 0:51
  to
• 0:51
  be
• 0:51
  in
• 0:51
  retail.
• 0:52
  If
• 0:53
  I'm
• 0:53
  a
• 0:53
  retailer
• 0:54
  or
• 0:54
  a
• 0:54
  brand
• 0:55
  moving
• 0:55
  forward
• 0:55
  in
• 0:55
  the
• 0:55
  next
• 0:56
  10
• 0:56
  years,
• 0:56
  I'm
• 0:56
  protecting
• 0:57
  three
• 0:57
  things.
• 0:57
  Brand
• 0:58
  equity,
• 0:58
  my
• 0:59
  data,
• 0:59
  and
• 0:59
  my
• 0:59
  customer
• 1:00
  relationships.
• 1:01
  You're
• 1:02
  not
• 1:02
  just
• 1:02
  competing
• 1:02
  with
• 1:02
  Amazon
• 1:03
  and
• 1:03
  Target
• 1:04
  and
• 1:04
  other
• 1:04
  grocers
• 1:04
  here,
• 1:05
  you're
• 1:05
  also
• 1:05
  setting
• 1:06
  up
• 1:06
  the
• 1:06
  infrastructure
• 1:07
  to
• 1:07
  compete
• 1:07
  with
• 1:07
  every
• 1:08
  convenience
• 1:08
  store
• 1:09
  out
• 1:09
  there
• 1:09
  as
• 1:10
  well.
• 1:10
  Would
• 1:11
  Google
• 1:11
  be
• 1:11
  willing
• 1:12
  to
• 1:12
  shift
• 1:12
  its
• 1:12
  model
• 1:13
  to
• 1:13
  become
• 1:13
  the
• 1:13
  most
• 1:13
  trusted
• 1:14
  of
• 1:14
  authentic
• 1:15
  product
• 1:15
  search?
• 1:16
  That
• 1:16
  would
• 1:16
  be
• 1:17
  different
• 1:17
  than
• 1:17
  its
• 1:18
  entire
• 1:18
  model
• 1:18
  exists
• 1:19
  today.
• 1:20
  Retailers
• 1:20
  have
• 1:20
  to
• 1:20
  be
• 1:21
  cautious
• 1:21
  around
• 1:22
  what
• 1:22
  this
• 1:23
  partnership
• 1:23
  looks
• 1:23
  like
• 1:24
  because
• 1:24
  if
• 1:24
  that
• 1:24
  actually
• 1:25
  becomes
• 1:25
  the
• 1:26
  then
• 1:26
  you're
• 1:26
  owning
• 1:26
  the
• 1:27
  most
• 1:27
  expensive
• 1:27
  part
• 1:28
  of
• 1:28
  the
• 1:28
  supply
• 1:28
  chain
• 1:29
  and
• 1:29
  you're
• 1:29
  also
• 1:29
  going
• 1:30
  to
• 1:30
  pay
• 1:30
  Google
• 1:31
  to
• 1:31
  feature
• 1:31
  your
• 1:32
  products
• 1:32
  when
• 1:32
  people
• 1:33
  search
• 1:33
  in
• 1:33
  a
• 1:33
  category.
• 1:36
  Shelly
• 1:37
  Huff,
• 1:37
  how
• 1:38
  are
• 1:38
  you?
• 1:39
  I'm
• 1:39
  fantastic.
• 1:40
  I'm
• 1:40
  glad
• 1:40
  to
• 1:40
  be
• 1:40
  back
• 1:41
  today.
• 1:42
  Yeah,
• 1:42
  you
• 1:42
  know,
• 1:42
  I
• 1:42
  got
• 1:42
  a
• 1:43
  question
• 1:43
  for
• 1:43
  you
• 1:43
  right
• 1:43
  off
• 1:43
  the
• 1:43
  get
• 1:44
  go
• 1:44
  because
• 1:44
  you're
• 1:44
  a
• 1:45
  fellow
• 1:45
  native
• 1:45
  Arizona,
• 1:46
  can
• 1:46
  you
• 1:46
  can
• 1:46
  take
• 1:47
  the
• 1:47
  girl
• 1:47
  out
• 1:47
  of
• 1:47
  Tucson,
• 1:48
  but
• 1:48
  can
• 1:48
  you
• 1:48
  take
• 1:48
  the
• 1:48
  Tucson
• 1:49
  out
• 1:49
  of
• 1:49
  the
• 1:49
  girl
• 1:50
  Shelly?
• 1:50
  Is
• 1:50
  that
• 1:50
  possible?
• 1:52
  Interesting.
• 1:52
  Well,
• 1:53
  if
• 1:53
  you're
• 1:53
  talking
• 1:54
  about
• 1:54
  my
• 1:54
  love
• 1:55
  for
• 1:55
  Mexican
• 1:56
  food
• 1:56
  hiking
• 1:56
  in
• 1:57
  the
• 1:57
  University
• 1:57
  of
• 1:57
  Arizona,
• 1:58
  I
• 1:58
  guess
• 1:58
  not.
• 1:59
  I
• 2:00
  don't
• 2:00
  think
• 2:00
  you
• 2:00
  can.
• 2:00
  I
• 2:00
  don't
• 2:01
  think
• 2:01
  you
• 2:01
  can.
• 2:01
  Well,
• 2:01
  you're
• 2:02
  a
• 2:02
  big
• 2:02
  hiker,
• 2:02
  huh?
• 2:02
  On
• 2:03
  last
• 2:03
  week's
• 2:03
  program,
• 2:03
  I
• 2:04
  told
• 2:04
  the
• 2:04
  world
• 2:04
  how
• 2:04
  I
• 2:04
  hate
• 2:05
  hiking.
• 2:05
  Like
• 2:05
  hiking
• 2:06
  is
• 2:06
  like
• 2:06
  my
• 2:06
  number
• 2:06
  one
• 2:07
  thing
• 2:07
  I
• 2:07
  don't
• 2:07
  like
• 2:07
  to
• 2:07
  do.
• 2:08
  But
• 2:08
  you
• 2:08
  enjoy
• 2:08
  it.
• 2:08
  Where
• 2:08
  do
• 2:09
  you
• 2:09
  like
• 2:09
  to
• 2:09
  go
• 2:09
  hiking
• 2:09
  in
• 2:09
  Arizona?
• 2:10
  Well,
• 2:11
  I
• 2:11
  just
• 2:11
  hiked
• 2:11
  pique
• 2:12
  yesterday
• 2:13
  morning
• 2:13
  in
• 2:13
  a
• 2:14
  sunrise
• 2:14
  hike
• 2:14
  so
• 2:15
  started
• 2:15
  about
• 2:15
  4:30am
• 2:16
  and
• 2:17
  there's
• 2:17
  this
• 2:17
  wonderful
• 2:17
  man
• 2:18
  that
• 2:18
  goes
• 2:18
  up
• 2:18
  there
• 2:19
  in
• 2:19
  the
• 2:19
  mornings
• 2:19
  and
• 2:20
  plays
• 2:20
  the
• 2:20
  drum
• 2:20
  and
• 2:20
  the
• 2:21
  flute
• 2:21
  as
• 2:21
  the
• 2:21
  sun's
• 2:22
  rising
• 2:22
  at
• 2:22
  the
• 2:22
  very
• 2:22
  Top.
• 2:23
  So
• 2:24
  that
• 2:24
  was
• 2:24
  a
• 2:24
  favorite
• 2:25
  that
• 2:25
  I've
• 2:25
  done
• 2:25
  recently.
• 2:26
  Oh,
• 2:27
  my
• 2:27
  God.
• 2:27
  Oh,
• 2:27
  my
• 2:27
  God.
• 2:28
  You
• 2:28
  said
• 2:28
  two
• 2:28
  things
• 2:29
  are
• 2:29
  hiking
• 2:29
  and
• 2:29
  getting
• 2:30
  up
• 2:30
  early
• 2:30
  that
• 2:30
  are
• 2:31
  never,
• 2:31
  never
• 2:32
  in
• 2:32
  my
• 2:32
  desire
• 2:33
  to
• 2:33
  do
• 2:34
  ever.
• 2:34
  But
• 2:34
  anyway,
• 2:35
  when
• 2:35
  we
• 2:35
  last
• 2:35
  had
• 2:35
  you
• 2:36
  on.
• 2:36
  So,
• 2:36
  yes,
• 2:36
  former
• 2:36
  sort
• 2:37
  of
• 2:37
  Simmons
• 2:38
  CEO.
• 2:38
  But
• 2:39
  when
• 2:39
  we
• 2:39
  last
• 2:39
  had
• 2:39
  you
• 2:39
  on,
• 2:39
  you
• 2:40
  also
• 2:40
  talked
• 2:40
  to
• 2:40
  us
• 2:40
  about
• 2:40
  your.
• 2:41
  Your
• 2:41
  new
• 2:41
  venture,
• 2:42
  the
• 2:42
  interval.
• 2:42
  What's
• 2:43
  the
• 2:43
  latest
• 2:43
  four
• 2:43
  one,
• 2:43
  one
• 2:43
  on
• 2:44
  that?
• 2:44
  How's
• 2:44
  that
• 2:44
  going?
• 2:45
  Wonderful.
• 2:46
  I
• 2:46
  mean,
• 2:46
  we
• 2:46
  continue
• 2:47
  to
• 2:47
  meet
• 2:47
  the
• 2:47
  most
• 2:47
  amazing
• 2:48
  people
• 2:48
  that
• 2:48
  are
• 2:48
  stepping
• 2:49
  out
• 2:49
  of
• 2:49
  C
• 2:49
  suite
• 2:50
  roles
• 2:50
  and
• 2:50
  broadening
• 2:51
  their
• 2:51
  aperture
• 2:51
  of
• 2:51
  what
• 2:51
  they
• 2:52
  want
• 2:52
  to
• 2:52
  do
• 2:52
  next.
• 2:53
  And
• 2:53
  we're
• 2:53
  getting
• 2:53
  ready
• 2:54
  to
• 2:54
  launch
• 2:54
  proprietary
• 2:55
  programming
• 2:55
  in
• 2:56
  the
• 2:56
  fall,
• 2:56
  which
• 2:56
  specifically
• 2:57
  takes
• 2:57
  people
• 2:57
  through
• 2:58
  exploration
• 2:59
  phases
• 2:59
  around
• 2:59
  what's
• 3:00
  possible
• 3:01
  and
• 3:01
  really
• 3:01
  supporting
• 3:02
  people
• 3:02
  with
• 3:02
  a
• 3:02
  network
• 3:03
  that
• 3:03
  helps
• 3:04
  support
• 3:05
  where
• 3:05
  they're
• 3:05
  going
• 3:06
  next.
• 3:06
  And
• 3:06
  so
• 3:07
  on
• 3:07
  both
• 3:07
  those
• 3:07
  fronts.
• 3:08
  Absolutely
• 3:08
  incredible.
• 3:09
  And
• 3:10
  it's
• 3:10
  been
• 3:10
  fun
• 3:10
  to
• 3:10
  meet
• 3:11
  different
• 3:11
  folks
• 3:12
  across
• 3:12
  the
• 3:12
  country
• 3:13
  as
• 3:13
  we've
• 3:13
  hosted
• 3:13
  Interval
• 3:14
  Happy
• 3:14
  Hours
• 3:14
  in
• 3:15
  several
• 3:15
  cities
• 3:15
  recently.
• 3:16
  Yeah.
• 3:17
  And
• 3:17
  what
• 3:17
  was
• 3:17
  the
• 3:17
  origin
• 3:18
  of
• 3:18
  the
• 3:18
  idea?
• 3:18
  Take
• 3:19
  our
• 3:19
  audience
• 3:19
  through
• 3:19
  that.
• 3:19
  I'm
• 3:19
  curious,
• 3:20
  what
• 3:20
  was
• 3:20
  the
• 3:20
  origin
• 3:21
  of
• 3:21
  the
• 3:21
  idea
• 3:21
  and
• 3:21
  what's
• 3:22
  it
• 3:22
  intended
• 3:22
  to
• 3:22
  do?
• 3:24
  Well,
• 3:24
  I
• 3:24
  took
• 3:24
  a
• 3:24
  sabbatical
• 3:25
  after
• 3:25
  my
• 3:26
  CEO
• 3:26
  role
• 3:26
  at
• 3:27
  Certa
• 3:27
  Simmons,
• 3:27
  and
• 3:28
  it
• 3:28
  was
• 3:28
  an
• 3:29
  absolutely
• 3:29
  incredible
• 3:30
  experience.
• 3:30
  And
• 3:31
  for
• 3:31
  leaders,
• 3:32
  this
• 3:32
  process
• 3:32
  of
• 3:33
  reflection
• 3:33
  can
• 3:33
  be
• 3:33
  one
• 3:34
  of
• 3:34
  the
• 3:34
  most
• 3:34
  powerful
• 3:34
  to
• 3:35
  set
• 3:35
  up
• 3:35
  your
• 3:35
  career
• 3:35
  going
• 3:36
  forward.
• 3:37
  I
• 3:37
  happened
• 3:37
  to
• 3:37
  meet
• 3:37
  my
• 3:38
  co
• 3:38
  founder,
• 3:38
  Marian
• 3:38
  Vanacaram.
• 3:39
  We
• 3:39
  had
• 3:39
  known
• 3:40
  each
• 3:40
  other
• 3:40
  for
• 3:40
  several
• 3:41
  years
• 3:41
  through
• 3:41
  Fortune
• 3:41
  Most
• 3:42
  Powerful
• 3:42
  Women,
• 3:43
  and
• 3:43
  she
• 3:43
  had
• 3:43
  taken
• 3:43
  a
• 3:44
  sabbatical
• 3:44
  several
• 3:44
  years
• 3:45
  earlier,
• 3:46
  and
• 3:46
  we
• 3:46
  started
• 3:47
  very
• 3:47
  organically
• 3:48
  assembling
• 3:48
  a
• 3:48
  monthly
• 3:49
  call
• 3:49
  around
• 3:50
  executives
• 3:51
  that
• 3:51
  were
• 3:51
  reflecting
• 3:52
  and
• 3:52
  considering
• 3:53
  what
• 3:53
  they
• 3:53
  could
• 3:53
  do
• 3:54
  next.
• 3:54
  And
• 3:55
  in
• 3:55
  a
• 3:55
  world
• 3:55
  that
• 3:55
  needs
• 3:55
  leadership
• 3:56
  more
• 3:56
  than
• 3:56
  ever,
• 3:57
  there
• 3:57
  are
• 3:57
  so
• 3:57
  many
• 3:58
  possibilities
• 3:58
  for
• 3:58
  talented
• 3:59
  people
• 3:59
  to,
• 4:00
  you
• 4:00
  know,
• 4:01
  really
• 4:01
  reclaim
• 4:02
  their
• 4:02
  agency
• 4:03
  and
• 4:03
  own
• 4:03
  their
• 4:03
  careers
• 4:03
  in
• 4:04
  a
• 4:04
  different
• 4:04
  way.
• 4:04
  And
• 4:04
  so
• 4:05
  what
• 4:05
  started
• 4:05
  very
• 4:05
  organically,
• 4:06
  we
• 4:06
  formalized
• 4:07
  and
• 4:07
  we've
• 4:08
  continued
• 4:08
  to
• 4:08
  grow
• 4:09
  it.
• 4:09
  But
• 4:09
  it
• 4:09
  is
• 4:10
  a
• 4:10
  true.
• 4:10
  It
• 4:10
  came
• 4:11
  from
• 4:12
  a
• 4:12
  really
• 4:12
  great
• 4:13
  desire
• 4:13
  by
• 4:13
  Miriam
• 4:14
  and
• 4:14
  I
• 4:14
  both
• 4:14
  to.
• 4:14
  To
• 4:15
  make
• 4:15
  an
• 4:15
  impact
• 4:15
  in
• 4:16
  the
• 4:16
  lives
• 4:16
  of
• 4:16
  folks.
• 4:16
  And
• 4:17
  what
• 4:17
  can
• 4:17
  be
• 4:17
  an
• 4:17
  isolating
• 4:18
  time
• 4:18
  doesn't
• 4:19
  have
• 4:19
  to
• 4:19
  be.
• 4:20
  See,
• 4:20
  now
• 4:20
  I'm
• 4:21
  on
• 4:21
  your
• 4:21
  page,
• 4:21
  Shelley.
• 4:21
  We
• 4:22
  started
• 4:22
  off
• 4:22
  with
• 4:22
  hiking,
• 4:23
  sunrise,
• 4:24
  walks,
• 4:24
  but
• 4:25
  now
• 4:25
  you
• 4:25
  said
• 4:25
  sabbatical,
• 4:26
  and
• 4:26
  I'm.
• 4:26
  I'm
• 4:27
  all
• 4:27
  in
• 4:27
  on
• 4:27
  sabbatical.
• 4:28
  I
• 4:28
  would.
• 4:29
  I
• 4:29
  would
• 4:29
  give
• 4:29
  my
• 4:29
  right
• 4:29
  arm
• 4:30
  to
• 4:30
  have
• 4:30
  a
• 4:30
  sabbatical
• 4:31
  at
• 4:31
  this.
• 4:31
  Well,
• 4:31
  maybe
• 4:32
  someday,
• 4:32
  Chris.
• 4:32
  And
• 4:33
  I've
• 4:33
  got
• 4:33
  you
• 4:33
  if
• 4:33
  that
• 4:33
  happens.
• 4:35
  All
• 4:35
  right.
• 4:35
  Yeah.
• 4:35
  Oh,
• 4:36
  okay.
• 4:36
  Thanks.
• 4:36
  You
• 4:36
  can
• 4:37
  fill
• 4:37
  in
• 4:37
  for
• 4:37
  me.
• 4:37
  That's
• 4:38
  great.
• 4:38
  Yeah.
• 4:38
  You
• 4:38
  know,
• 4:38
  producer
• 4:39
  Ella,
• 4:39
  you
• 4:39
  could
• 4:39
  slide
• 4:39
  right
• 4:40
  in
• 4:40
  because
• 4:40
  actually,
• 4:41
  I
• 4:41
  don't
• 4:41
  know
• 4:41
  if
• 4:41
  you
• 4:41
  know
• 4:41
  this
• 4:42
  Shelley,
• 4:42
  too,
• 4:43
  but
• 4:43
  I
• 4:44
  hope
• 4:44
  you
• 4:44
  don't
• 4:44
  have
• 4:44
  a
• 4:44
  sophomore
• 4:45
  slump
• 4:45
  today
• 4:45
  because
• 4:46
  your
• 4:46
  first
• 4:46
  appearance
• 4:47
  actually
• 4:47
  set
• 4:47
  records.
• 4:48
  Did
• 4:48
  you
• 4:48
  know
• 4:48
  you
• 4:48
  had
• 4:48
  the
• 4:48
  most
• 4:49
  watched
• 4:50
  short
• 4:50
  in
• 4:50
  our,
• 4:51
  in
• 4:51
  our
• 4:51
  Omnitalk
• 4:52
  Fast5
• 4:53
  history?
• 4:53
  Our
• 4:53
  most
• 4:53
  watched
• 4:54
  short
• 4:55
  on
• 4:55
  YouTube
• 4:55
  in
• 4:56
  our
• 4:56
  history
• 4:56
  was
• 4:56
  yours,
• 4:57
  Shelley.
• 4:57
  So
• 4:57
  kudos
• 4:58
  to
• 4:58
  you
• 4:58
  for
• 4:58
  that.
• 4:59
  I'm
• 4:59
  flattered
• 4:59
  and
• 5:00
  excited
• 5:00
  and,
• 5:01
  you
• 5:01
  know,
• 5:01
  let's
• 5:01
  have
• 5:01
  another
• 5:02
  great
• 5:02
  one
• 5:02
  today.
• 5:03
  Yeah,
• 5:03
  I
• 5:03
  think
• 5:03
  so.
• 5:04
  I
• 5:04
  don't,
• 5:04
  I
• 5:04
  don't,
• 5:04
  I
• 5:04
  don't
• 5:04
  see
• 5:05
  a
• 5:05
  software
• 5:05
  slump
• 5:06
  in
• 5:06
  our
• 5:06
  future
• 5:06
  at
• 5:07
  all.
• 5:07
  So.
• 5:07
  All
• 5:08
  right.
• 5:08
  All
• 5:08
  right.
• 5:08
  Well,
• 5:08
  let's
• 5:09
  get
• 5:09
  to
• 5:09
  this
• 5:09
  week's
• 5:09
  Fast
• 5:10
  5,
• 5:10
  which
• 5:10
  of
• 5:11
  course
• 5:11
  is
• 5:11
  brought
• 5:11
  to
• 5:12
  you
• 5:12
  with
• 5:12
  the
• 5:12
  help
• 5:12
  and
• 5:13
  support
• 5:13
  of
• 5:13
  the
• 5:14
  following
• 5:14
  companies.
• 5:14
  The
• 5:15
  A
• 5:15
  and
• 5:15
  M
• 5:15
  consumer
• 5:15
  and
• 5:16
  retail
• 5:16
  group,
• 5:17
  Miracle
• 5:17
  Corso,
• 5:18
  Ocampo
• 5:19
  Capital
• 5:19
  and
• 5:20
  Valoc.
• 5:21
  In
• 5:21
  this
• 5:21
  week's
• 5:21
  Fast5,
• 5:22
  we've
• 5:22
  got
• 5:22
  news
• 5:22
  on
• 5:22
  Walmart
• 5:23
  rolling
• 5:23
  out
• 5:24
  a
• 5:24
  sweeping
• 5:24
  new
• 5:25
  simplification
• 5:25
  of
• 5:26
  its
• 5:26
  inbound
• 5:26
  supplier
• 5:27
  logistics.
• 5:28
  And
• 5:28
  with
• 5:28
  Shelley's
• 5:29
  background,
• 5:29
  I'm
• 5:29
  sure
• 5:29
  she
• 5:29
  has
• 5:30
  lots
• 5:30
  of
• 5:30
  things
• 5:30
  to
• 5:30
  say
• 5:31
  on
• 5:31
  that
• 5:31
  subject.
• 5:32
  Spar
• 5:32
  Austria
• 5:33
  expanding
• 5:33
  its
• 5:33
  inventory
• 5:34
  robot
• 5:34
  trial
• 5:35
  to
• 5:35
  six
• 5:35
  stores.
• 5:36
  Walmart
• 5:37
  reporting
• 5:37
  that
• 5:37
  its
• 5:37
  store
• 5:38
  fulfilled
• 5:38
  deliveries
• 5:39
  are
• 5:39
  getting
• 5:39
  faster.
• 5:40
  And
• 5:40
  Amazon
• 5:41
  Web
• 5:41
  Services
• 5:42
  launching
• 5:42
  a
• 5:42
  new
• 5:42
  agentic
• 5:43
  shopping
• 5:43
  assistant
• 5:44
  that
• 5:44
  any
• 5:45
  retailer
• 5:45
  can
• 5:45
  now
• 5:46
  license
• 5:46
  and
• 5:47
  deploy
• 5:47
  should
• 5:48
  it
• 5:48
  want
• 5:48
  to.
• 5:49
  And
• 5:49
  Spencer
• 5:50
  Hewitt
• 5:50
  of
• 5:50
  Radar
• 5:50
  joins
• 5:51
  us
• 5:51
  for
• 5:51
  five
• 5:51
  insightful
• 5:52
  minutes
• 5:52
  to
• 5:52
  discuss
• 5:52
  the
• 5:53
  latest
• 5:53
  in
• 5:53
  RFID
• 5:54
  tech
• 5:54
  and
• 5:55
  to
• 5:55
  also
• 5:56
  help
• 5:56
  me
• 5:56
  eat
• 5:57
  a
• 5:57
  little
• 5:57
  bit
• 5:57
  of
• 5:57
  crow.
• 5:57
  So
• 5:58
  you're
• 5:58
  going
• 5:58
  to
• 5:58
  want
• 5:58
  to
• 5:58
  hear
• 5:58
  that
• 5:58
  one.
• 5:59
  But
• 5:59
  we
• 5:59
  begin
• 6:00
  today
• 6:00
  with
• 6:00
  a
• 6:00
  blockbuster
• 6:01
  move
• 6:01
  from
• 6:01
  Google
• 6:02
  that
• 6:02
  could
• 6:03
  reshape
• 6:03
  the
• 6:04
  future
• 6:04
  of
• 6:04
  shopping
• 6:05
  itself.
• 6:05
  Headline
• 6:06
  number
• 6:06
  one
• 6:06
  is
• 6:06
  of
• 6:07
  course
• 6:07
  brought
• 6:07
  to
• 6:07
  you
• 6:07
  by
• 6:07
  the
• 6:07
  A
• 6:07
  and
• 6:08
  M
• 6:08
  Consumer
• 6:08
  and
• 6:08
  Retail
• 6:08
  Group.
• 6:09
  The
• 6:09
  A
• 6:09
  and
• 6:09
  M
• 6:09
  Consumer
• 6:10
  and
• 6:10
  Retail
• 6:10
  Group
• 6:10
  is
• 6:10
  a
• 6:10
  management
• 6:11
  consulting
• 6:11
  firm
• 6:11
  that
• 6:12
  tackles
• 6:12
  the
• 6:12
  most
• 6:12
  complex
• 6:13
  challenges
• 6:14
  and
• 6:14
  advances
• 6:14
  its
• 6:14
  clients,
• 6:15
  people
• 6:15
  and
• 6:15
  communities
• 6:16
  toward
• 6:16
  their
• 6:16
  maximum
• 6:17
  potential.
• 6:18
  CRG
• 6:18
  brings
• 6:19
  the
• 6:19
  experience,
• 6:19
  tools
• 6:19
  and
• 6:20
  operator
• 6:20
  like
• 6:20
  pragmatism
• 6:21
  to
• 6:21
  help
• 6:21
  retailers
• 6:22
  and
• 6:22
  consumer
• 6:22
  products
• 6:23
  companies
• 6:23
  be
• 6:24
  on
• 6:24
  the
• 6:24
  right
• 6:24
  side
• 6:24
  of
• 6:25
  disruption.
• 6:26
  All
• 6:26
  right,
• 6:26
  Shelley,
• 6:26
  here
• 6:27
  we
• 6:27
  go.
• 6:27
  Headline
• 6:27
  number
• 6:28
  one.
• 6:28
  Google
• 6:28
  launched
• 6:29
  its
• 6:29
  Universal
• 6:29
  cart
• 6:30
  at
• 6:30
  Google
• 6:30
  IO
• 6:31
  2026,
• 6:32
  a
• 6:32
  cross
• 6:32
  retailer
• 6:33
  AI
• 6:33
  powered
• 6:34
  shopping
• 6:34
  hub
• 6:34
  that
• 6:35
  lets
• 6:35
  consumers
• 6:35
  add
• 6:36
  items
• 6:36
  from
• 6:36
  search,
• 6:36
  Gemini,
• 6:37
  YouTube
• 6:37
  and
• 6:38
  Gmail
• 6:38
  into
• 6:39
  a
• 6:39
  single
• 6:39
  persistent
• 6:40
  cart.
• 6:40
  And
• 6:41
  check
• 6:41
  out
• 6:41
  with
• 6:41
  Google
• 6:42
  One
• 6:42
  Pay
• 6:43
  or
• 6:43
  with
• 6:43
  one
• 6:44
  Google
• 6:44
  Pay
• 6:44
  transaction
• 6:45
  across
• 6:45
  multiple
• 6:46
  retailers
• 6:47
  simultaneously.
• 6:48
  According
• 6:48
  to
• 6:49
  retail
• 6:49
  dive.
• 6:49
  Shoppers
• 6:50
  can
• 6:50
  add
• 6:50
  products
• 6:50
  to
• 6:50
  the
• 6:50
  universal
• 6:51
  cart
• 6:51
  while
• 6:51
  browsing
• 6:52
  search
• 6:52
  or
• 6:52
  chatting
• 6:52
  with
• 6:53
  Gemini.
• 6:53
  And
• 6:54
  the
• 6:54
  cart
• 6:54
  will
• 6:54
  search
• 6:54
  for
• 6:55
  discounts,
• 6:55
  aggregate
• 6:56
  price
• 6:56
  history
• 6:56
  and
• 6:56
  notify
• 6:57
  shoppers
• 6:57
  when
• 6:57
  out
• 6:58
  of
• 6:58
  stock
• 6:58
  items
• 6:58
  become
• 6:59
  available
• 6:59
  again.
• 7:00
  Compatible
• 7:01
  retailers
• 7:01
  already
• 7:01
  on
• 7:02
  board
• 7:02
  include
• 7:02
  Walmart,
• 7:03
  Shopify
• 7:04
  Wayfair,
• 7:05
  Nike
• 7:05
  and
• 7:05
  Target.
• 7:05
  That's
• 7:06
  a
• 7:06
  pretty
• 7:06
  good
• 7:06
  list
• 7:07
  with
• 7:07
  checkout
• 7:07
  powered
• 7:08
  by
• 7:08
  Google
• 7:08
  Pay
• 7:09
  or
• 7:09
  the
• 7:09
  option
• 7:09
  to
• 7:09
  transfer
• 7:10
  items
• 7:10
  to
• 7:10
  a
• 7:10
  merchant's
• 7:11
  own
• 7:11
  site.
• 7:12
  Universal
• 7:12
  Card
• 7:13
  is
• 7:13
  rolling
• 7:13
  out
• 7:13
  across
• 7:13
  search
• 7:14
  and
• 7:14
  the
• 7:14
  Gemini
• 7:15
  app
• 7:15
  in
• 7:15
  the
• 7:15
  US
• 7:15
  this
• 7:16
  summer
• 7:16
  with
• 7:16
  YouTube
• 7:16
  and
• 7:17
  Gmail
• 7:17
  to
• 7:17
  follow.
• 7:18
  The
• 7:18
  feature
• 7:18
  is
• 7:18
  built
• 7:19
  on
• 7:19
  Google's
• 7:19
  Universal
• 7:20
  commerce
• 7:20
  protocol
• 7:21
  or
• 7:21
  its
• 7:21
  ucp,
• 7:22
  an
• 7:22
  open
• 7:23
  standard
• 7:23
  co
• 7:23
  developed
• 7:24
  with
• 7:24
  retail
• 7:24
  partners.
• 7:25
  Google
• 7:26
  also
• 7:26
  teased
• 7:27
  updates
• 7:27
  to
• 7:27
  its
• 7:28
  Agent
• 7:28
  Payments
• 7:29
  protocol,
• 7:29
  which
• 7:29
  lets
• 7:30
  AI
• 7:30
  agents
• 7:31
  make
• 7:31
  secure
• 7:31
  purchases
• 7:32
  on
• 7:32
  a
• 7:32
  shopper's
• 7:32
  behalf
• 7:33
  with
• 7:33
  user
• 7:34
  defined
• 7:34
  guardrails.
• 7:35
  Shelly,
• 7:37
  coming
• 7:37
  in
• 7:37
  hot
• 7:38
  on
• 7:38
  this
• 7:38
  one.
• 7:38
  Buy
• 7:38
  or
• 7:39
  sell
• 7:40
  the
• 7:40
  idea
• 7:40
  that
• 7:40
  Google's
• 7:41
  Universal
• 7:41
  cart
• 7:42
  is
• 7:42
  a
• 7:42
  more
• 7:42
  significant
• 7:43
  long
• 7:43
  term
• 7:43
  threat
• 7:43
  to
• 7:44
  Amazon's
• 7:44
  e
• 7:44
  commerce
• 7:45
  dominance
• 7:46
  than
• 7:46
  anything
• 7:46
  Apple,
• 7:47
  TikTok
• 7:47
  or
• 7:48
  Walmart
• 7:48
  has
• 7:48
  ever
• 7:48
  thrown
• 7:49
  at
• 7:49
  Amazon
• 7:49
  to
• 7:50
  date.
• 7:50
  Well,
• 7:51
  Chris,
• 7:51
  I
• 7:51
  think
• 7:51
  this
• 7:51
  is
• 7:51
  potentially
• 7:52
  one
• 7:52
  of
• 7:52
  the
• 7:52
  most
• 7:52
  important
• 7:53
  commerce
• 7:53
  announcements
• 7:54
  of
• 7:54
  the
• 7:54
  year.
• 7:54
  And
• 7:55
  this
• 7:55
  has
• 7:55
  been
• 7:55
  a
• 7:55
  strategy
• 7:56
  of
• 7:56
  Google's
• 7:56
  for
• 7:56
  a
• 7:57
  really
• 7:57
  long
• 7:57
  time.
• 7:57
  They've
• 7:58
  wanted
• 7:58
  to
• 7:58
  own
• 7:58
  the
• 7:58
  shopping
• 7:59
  operating
• 8:00
  system.
• 8:00
  There's
• 8:01
  this
• 8:01
  famous
• 8:01
  meeting
• 8:02
  that
• 8:02
  Doug
• 8:02
  McMillan
• 8:03
  had
• 8:03
  with
• 8:03
  Larry
• 8:04
  and
• 8:04
  Sergey
• 8:04
  where
• 8:05
  they're
• 8:05
  like,
• 8:05
  no,
• 8:05
  we'll
• 8:05
  just
• 8:06
  have
• 8:06
  people
• 8:06
  buy
• 8:06
  it
• 8:07
  through
• 8:07
  us
• 8:07
  and
• 8:07
  you
• 8:07
  can
• 8:07
  fulfill.
• 8:08
  Right.
• 8:09
  And
• 8:09
  so,
• 8:09
  so
• 8:10
  this
• 8:10
  has
• 8:10
  been
• 8:10
  a
• 8:10
  strategy
• 8:10
  for
• 8:11
  a
• 8:11
  long
• 8:11
  time.
• 8:11
  This
• 8:11
  is
• 8:12
  probably
• 8:12
  one
• 8:12
  of
• 8:12
  the
• 8:13
  better
• 8:13
  ways
• 8:14
  that
• 8:14
  they've
• 8:14
  tried
• 8:14
  to
• 8:14
  execute
• 8:15
  this.
• 8:16
  And
• 8:16
  you
• 8:16
  know,
• 8:17
  we
• 8:17
  have
• 8:17
  known
• 8:18
  as
• 8:18
  we've
• 8:18
  looked
• 8:18
  at
• 8:19
  retail
• 8:19
  for
• 8:20
  a
• 8:20
  long
• 8:20
  time
• 8:20
  that
• 8:20
  this
• 8:21
  is
• 8:21
  where
• 8:21
  it's
• 8:21
  moving.
• 8:21
  It's
• 8:22
  not
• 8:22
  going
• 8:22
  to
• 8:22
  be
• 8:22
  website
• 8:23
  versus
• 8:23
  website
• 8:23
  anymore.
• 8:24
  It's
• 8:24
  going
• 8:24
  to
• 8:24
  be
• 8:25
  ecosystem
• 8:25
  versus
• 8:25
  ecosystem.
• 8:27
  So
• 8:27
  where
• 8:27
  retailers
• 8:28
  own
• 8:28
  the
• 8:28
  transaction
• 8:29
  today
• 8:29
  Google's
• 8:30
  trying
• 8:30
  to
• 8:30
  own
• 8:31
  the
• 8:31
  decision
• 8:31
  and
• 8:31
  there's
• 8:32
  a
• 8:32
  lot
• 8:32
  of
• 8:32
  money
• 8:32
  if
• 8:32
  they
• 8:32
  can
• 8:33
  do
• 8:33
  that,
• 8:33
  there's
• 8:33
  really
• 8:34
  high
• 8:34
  margins,
• 8:35
  a
• 8:35
  lot
• 8:35
  of
• 8:35
  revenue
• 8:35
  if
• 8:35
  they
• 8:35
  can
• 8:36
  do
• 8:36
  do
• 8:36
  that.
• 8:36
  So
• 8:36
  on
• 8:37
  this
• 8:37
  one
• 8:37
  I
• 8:37
  think
• 8:37
  retailers
• 8:38
  really
• 8:38
  need
• 8:38
  to
• 8:38
  be
• 8:39
  careful.
• 8:40
  If
• 8:40
  Google
• 8:40
  owns
• 8:41
  discovery
• 8:41
  comparison
• 8:42
  cart
• 8:42
  payment
• 8:43
  agents,
• 8:44
  then
• 8:45
  retailers
• 8:45
  risk
• 8:46
  becoming
• 8:46
  suppliers
• 8:47
  to
• 8:47
  Google.
• 8:47
  So
• 8:47
  Shelley,
• 8:48
  I'm
• 8:48
  curious,
• 8:48
  like
• 8:48
  I
• 8:49
  don't
• 8:49
  remember,
• 8:49
  I
• 8:49
  don't
• 8:49
  need
• 8:49
  the
• 8:50
  exact
• 8:50
  date
• 8:50
  but
• 8:50
  like
• 8:51
  roughly
• 8:51
  when
• 8:51
  was
• 8:52
  that
• 8:52
  conversation
• 8:53
  between
• 8:53
  Doug
• 8:54
  McMillan
• 8:54
  and
• 8:55
  Sergey
• 8:55
  and
• 8:55
  Larry
• 8:55
  of
• 8:56
  Google?
• 8:56
  I
• 8:57
  think
• 8:57
  it
• 8:57
  was
• 8:57
  probably
• 8:58
  2015.
• 9:01
  Yeah,
• 9:01
  a
• 9:01
  while
• 9:02
  ago.
• 9:02
  Right,
• 9:02
  a
• 9:02
  while
• 9:03
  ago.
• 9:03
  And
• 9:03
  Google's,
• 9:04
  Google's
• 9:04
  been
• 9:04
  thinking
• 9:05
  about
• 9:05
  this
• 9:05
  for
• 9:05
  a
• 9:05
  long
• 9:06
  time
• 9:06
  and
• 9:06
  so
• 9:06
  given
• 9:06
  where
• 9:07
  technology
• 9:07
  is
• 9:07
  and
• 9:08
  probably
• 9:08
  the
• 9:08
  best
• 9:08
  time
• 9:09
  for
• 9:09
  them
• 9:09
  to
• 9:10
  lean
• 9:10
  in
• 9:10
  and
• 9:11
  attempt
• 9:11
  to
• 9:11
  really
• 9:12
  capture
• 9:12
  this
• 9:12
  top
• 9:13
  of
• 9:13
  funnel
• 9:14
  fully.
• 9:14
  Yeah,
• 9:15
  so
• 9:15
  the
• 9:15
  reason
• 9:15
  I
• 9:15
  asked
• 9:15
  that
• 9:16
  question
• 9:16
  is
• 9:16
  because,
• 9:16
  you
• 9:16
  know,
• 9:16
  I
• 9:17
  think
• 9:17
  it's
• 9:17
  important
• 9:17
  to
• 9:17
  highlight
• 9:17
  that
• 9:18
  Google's
• 9:18
  been
• 9:18
  trying
• 9:19
  to
• 9:19
  do
• 9:19
  this
• 9:19
  for
• 9:19
  a
• 9:19
  while.
• 9:20
  They've
• 9:20
  just
• 9:20
  never
• 9:21
  been
• 9:21
  able
• 9:21
  to
• 9:21
  do
• 9:22
  it.
• 9:22
  And
• 9:22
  now
• 9:22
  to
• 9:22
  your
• 9:23
  point,
• 9:23
  they're
• 9:23
  trying
• 9:23
  to
• 9:23
  take
• 9:23
  the
• 9:24
  technology
• 9:24
  angle
• 9:25
  to
• 9:25
  make
• 9:25
  it
• 9:26
  happen.
• 9:27
  But
• 9:27
  again,
• 9:27
  back
• 9:28
  to
• 9:28
  the
• 9:28
  question,
• 9:28
  Shelly,
• 9:29
  do
• 9:29
  you
• 9:29
  think,
• 9:29
  relative
• 9:30
  to
• 9:30
  Amazon,
• 9:31
  that
• 9:31
  consumers
• 9:32
  are
• 9:32
  actually
• 9:32
  going
• 9:32
  to
• 9:33
  gravitate
• 9:34
  towards
• 9:34
  doing
• 9:35
  it
• 9:35
  the
• 9:35
  way
• 9:35
  this
• 9:36
  is
• 9:36
  being
• 9:37
  purportedly
• 9:37
  described?
• 9:38
  What's
• 9:38
  your
• 9:38
  take
• 9:39
  there?
• 9:39
  I
• 9:39
  think
• 9:40
  it
• 9:40
  could
• 9:40
  be
• 9:40
  interesting
• 9:41
  if
• 9:42
  Google
• 9:42
  is
• 9:42
  able
• 9:42
  to
• 9:43
  offer,
• 9:44
  for
• 9:44
  instance,
• 9:45
  the
• 9:46
  best
• 9:46
  place
• 9:46
  to
• 9:46
  buy
• 9:47
  something
• 9:47
  based
• 9:47
  on
• 9:47
  the
• 9:48
  price
• 9:48
  that
• 9:48
  it
• 9:48
  is.
• 9:49
  Like
• 9:49
  you
• 9:49
  said
• 9:49
  earlier,
• 9:50
  it's,
• 9:51
  it's
• 9:51
  looking
• 9:52
  at
• 9:52
  the
• 9:52
  price
• 9:52
  history
• 9:53
  of
• 9:53
  things.
• 9:53
  I
• 9:54
  also
• 9:54
  think
• 9:54
  it
• 9:54
  could
• 9:55
  be
• 9:55
  interesting
• 9:55
  if
• 9:55
  it
• 9:55
  pairs
• 9:56
  like
• 9:57
  depending
• 9:57
  on
• 9:57
  what
• 9:57
  credit
• 9:58
  card
• 9:58
  you
• 9:58
  usually
• 9:58
  use,
• 9:59
  what's
• 9:59
  the
• 9:59
  best
• 9:59
  place
• 10:00
  to
• 10:00
  buy
• 10:00
  something
• 10:00
  when
• 10:01
  and
• 10:01
  with
• 10:01
  your
• 10:02
  credit
• 10:02
  card
• 10:02
  discount.
• 10:03
  So
• 10:03
  if
• 10:03
  it
• 10:03
  can
• 10:03
  optimize
• 10:04
  all
• 10:04
  of
• 10:04
  these
• 10:04
  things
• 10:05
  for
• 10:05
  consumers,
• 10:05
  I
• 10:06
  think
• 10:06
  it
• 10:06
  could
• 10:06
  be
• 10:06
  very
• 10:06
  interesting.
• 10:07
  But
• 10:07
  is
• 10:08
  that
• 10:08
  easily
• 10:08
  duplicatable
• 10:09
  in
• 10:09
  other
• 10:10
  places
• 10:10
  that
• 10:11
  are
• 10:11
  ecosystem
• 10:12
  driven,
• 10:12
  like
• 10:12
  a
• 10:12
  Walmart,
• 10:13
  like
• 10:13
  an
• 10:13
  Amazon?
• 10:14
  Those
• 10:14
  are
• 10:14
  the
• 10:14
  biggest
• 10:15
  questions.
• 10:16
  And
• 10:16
  ultimately
• 10:17
  Google
• 10:18
  doesn't
• 10:18
  control
• 10:19
  delivery,
• 10:19
  they
• 10:19
  don't
• 10:20
  control
• 10:21
  the
• 10:21
  fulfillment
• 10:22
  piece.
• 10:22
  And
• 10:22
  so,
• 10:23
  you
• 10:24
  know,
• 10:24
  we
• 10:24
  are
• 10:24
  seeing
• 10:24
  consumer
• 10:25
  confidence
• 10:25
  really
• 10:26
  build
• 10:26
  when
• 10:27
  they
• 10:27
  can
• 10:27
  be
• 10:27
  trusted
• 10:27
  for
• 10:28
  delivery
• 10:28
  and
• 10:28
  quality
• 10:29
  and
• 10:29
  all
• 10:29
  those
• 10:29
  things.
• 10:30
  And
• 10:30
  Google
• 10:30
  doesn't
• 10:31
  own
• 10:31
  any
• 10:31
  part
• 10:31
  of
• 10:31
  that
• 10:31
  process.
• 10:32
  So
• 10:32
  there's
• 10:32
  a
• 10:32
  high
• 10:32
  likelihood
• 10:33
  that
• 10:33
  things
• 10:33
  could
• 10:33
  be
• 10:34
  inconsistent.
• 10:35
  So
• 10:35
  I
• 10:35
  think
• 10:36
  that
• 10:36
  there
• 10:36
  are
• 10:36
  some
• 10:36
  risks
• 10:37
  there.
• 10:37
  But
• 10:37
  again,
• 10:37
  this
• 10:37
  is
• 10:38
  the
• 10:38
  very
• 10:38
  beginning
• 10:38
  and
• 10:38
  I'm
• 10:39
  sure
• 10:39
  they're
• 10:39
  thinking
• 10:39
  through
• 10:39
  all
• 10:40
  of
• 10:40
  these
• 10:40
  things,
• 10:41
  right?
• 10:41
  100%.
• 10:42
  Yeah,
• 10:42
  100%.
• 10:42
  And
• 10:42
  I'm
• 10:43
  glad
• 10:43
  I
• 10:43
  asked
• 10:43
  you
• 10:43
  that
• 10:43
  because.
• 10:43
  Yeah.
• 10:44
  And
• 10:44
  we
• 10:44
  talked
• 10:45
  about
• 10:45
  the
• 10:45
  payment
• 10:45
  side
• 10:45
  last
• 10:46
  week
• 10:46
  with
• 10:46
  Laura
• 10:46
  Kennedy
• 10:47
  when
• 10:47
  she
• 10:47
  was
• 10:47
  on
• 10:47
  the
• 10:47
  show
• 10:47
  with
• 10:47
  Klarna,
• 10:48
  you
• 10:48
  know,
• 10:48
  starting
• 10:48
  to
• 10:48
  integrate
• 10:49
  with,
• 10:49
  with
• 10:49
  these
• 10:50
  LLM
• 10:50
  tools
• 10:50
  too.
• 10:51
  But
• 10:51
  you
• 10:51
  know,
• 10:51
  I
• 10:52
  think,
• 10:52
  you
• 10:52
  know,
• 10:52
  my
• 10:52
  takeaway
• 10:53
  is
• 10:53
  like,
• 10:53
  I
• 10:53
  think,
• 10:54
  I
• 10:54
  think
• 10:54
  this
• 10:54
  is
• 10:54
  this.
• 10:55
  It's
• 10:55
  definitely
• 10:55
  a
• 10:56
  threat
• 10:56
  to
• 10:56
  Amazon,
• 10:56
  to
• 10:56
  your
• 10:56
  point.
• 10:57
  Like,
• 10:57
  it's
• 10:57
  definitely
• 10:57
  a
• 10:57
  threat.
• 10:58
  It's
• 10:58
  something
• 10:58
  you
• 10:58
  have
• 10:58
  to
• 10:58
  take
• 10:59
  seriously.
• 11:00
  It's
• 11:00
  a
• 11:00
  pretty
• 11:00
  seismic
• 11:01
  announcement.
• 11:03
  But
• 11:03
  how
• 11:03
  many
• 11:03
  use
• 11:03
  cases
• 11:04
  are
• 11:04
  there
• 11:04
  in
• 11:05
  which
• 11:05
  I
• 11:05
  want
• 11:05
  to
• 11:05
  transact
• 11:06
  one
• 11:06
  time
• 11:07
  at
• 11:07
  multiple
• 11:07
  retailers?
• 11:08
  I
• 11:08
  don't
• 11:08
  know,
• 11:09
  but
• 11:10
  probably
• 11:10
  not
• 11:10
  that
• 11:10
  many
• 11:11
  but.
• 11:11
  And
• 11:12
  I
• 11:12
  think
• 11:12
  there's
• 11:12
  always
• 11:12
  a
• 11:13
  but,
• 11:13
  which
• 11:13
  is,
• 11:13
  Shelly,
• 11:13
  what
• 11:13
  I
• 11:14
  think
• 11:14
  you're
• 11:14
  getting
• 11:14
  at
• 11:14
  too.
• 11:15
  You
• 11:15
  have
• 11:15
  to
• 11:15
  look
• 11:15
  at
• 11:16
  the
• 11:16
  time
• 11:16
  that
• 11:16
  we're
• 11:16
  in
• 11:17
  and
• 11:17
  there's
• 11:18
  the
• 11:18
  confluence
• 11:18
  of
• 11:18
  streams
• 11:19
  that
• 11:19
  happen
• 11:19
  which
• 11:19
  make
• 11:20
  things
• 11:20
  happen
• 11:20
  in
• 11:20
  ways
• 11:21
  that
• 11:21
  none
• 11:21
  of
• 11:21
  us
• 11:21
  ever
• 11:21
  expect.
• 11:22
  And
• 11:22
  the
• 11:22
  one
• 11:22
  thing
• 11:22
  that
• 11:22
  I'm
• 11:23
  thinking
• 11:23
  about
• 11:23
  right
• 11:23
  now
• 11:23
  too,
• 11:24
  particularly
• 11:24
  with
• 11:24
  this
• 11:24
  announcement,
• 11:25
  is
• 11:26
  people
• 11:26
  are
• 11:26
  really
• 11:26
  budget
• 11:27
  constrained
• 11:27
  in
• 11:28
  a
• 11:28
  way
• 11:28
  they've
• 11:28
  never
• 11:29
  been
• 11:29
  before.
• 11:30
  And
• 11:30
  so
• 11:31
  the
• 11:31
  pricing
• 11:31
  monitoring
• 11:33
  could
• 11:33
  become
• 11:34
  a
• 11:34
  really
• 11:34
  Big
• 11:34
  factor
• 11:35
  for
• 11:35
  the
• 11:35
  adoption
• 11:36
  of
• 11:36
  a
• 11:36
  universal
• 11:37
  cart
• 11:37
  idea
• 11:38
  like
• 11:38
  this.
• 11:38
  And
• 11:38
  so
• 11:39
  I
• 11:39
  think
• 11:39
  there
• 11:39
  are
• 11:39
  real
• 11:39
  use
• 11:40
  cases
• 11:40
  that
• 11:40
  emerge.
• 11:41
  I've
• 11:41
  talked
• 11:42
  about
• 11:42
  the
• 11:42
  grocery
• 11:42
  use
• 11:43
  case
• 11:43
  before
• 11:43
  because
• 11:43
  you
• 11:44
  could
• 11:44
  save
• 11:44
  considerable
• 11:45
  money
• 11:45
  on
• 11:45
  your
• 11:45
  weekly
• 11:46
  shop
• 11:47
  by
• 11:47
  cherry
• 11:47
  picking
• 11:48
  the
• 11:48
  best
• 11:48
  priced
• 11:48
  items
• 11:49
  across
• 11:49
  multiple
• 11:50
  groceries.
• 11:50
  And
• 11:50
  if
• 11:50
  Google's
• 11:51
  going
• 11:51
  to
• 11:51
  allow
• 11:52
  that
• 11:53
  and
• 11:53
  publicize
• 11:54
  it,
• 11:54
  I
• 11:54
  think
• 11:55
  there's
• 11:55
  a
• 11:55
  real
• 11:55
  there,
• 11:56
  there.
• 11:56
  And
• 11:57
  I
• 11:57
  think
• 11:57
  you
• 11:57
  could
• 11:57
  say
• 11:57
  the
• 11:58
  same
• 11:58
  things
• 11:58
  about
• 11:58
  home
• 11:59
  furnishings,
• 11:59
  you
• 12:00
  know,
• 12:00
  or
• 12:00
  maybe
• 12:00
  even
• 12:00
  getting
• 12:01
  ready
• 12:01
  for
• 12:01
  a
• 12:01
  night
• 12:02
  out
• 12:02
  if
• 12:02
  it
• 12:03
  markets
• 12:04
  to
• 12:04
  that
• 12:04
  specific
• 12:05
  use
• 12:05
  case.
• 12:05
  I
• 12:05
  think
• 12:05
  the
• 12:06
  universal
• 12:06
  cart
• 12:07
  has
• 12:07
  definitely,
• 12:08
  definitely
• 12:08
  some
• 12:09
  legs
• 12:09
  to
• 12:09
  it.
• 12:09
  So
• 12:09
  the
• 12:09
  answer
• 12:10
  I
• 12:10
  think
• 12:10
  could
• 12:10
  be
• 12:10
  yes,
• 12:11
  especially
• 12:11
  with
• 12:12
  just
• 12:12
  how
• 12:12
  budget
• 12:13
  constrained
• 12:13
  we
• 12:14
  are
• 12:14
  as
• 12:14
  Americans.
• 12:14
  But
• 12:15
  last
• 12:15
  words,
• 12:15
  Shelly,
• 12:15
  what
• 12:15
  do
• 12:16
  you
• 12:16
  think?
• 12:17
  I
• 12:17
  completely
• 12:17
  agree.
• 12:18
  There
• 12:18
  are
• 12:18
  a
• 12:18
  lot
• 12:18
  of
• 12:18
  possibilities
• 12:19
  here
• 12:19
  and
• 12:20
  I
• 12:20
  think
• 12:20
  we'll
• 12:21
  learn
• 12:22
  the
• 12:22
  use
• 12:22
  cases
• 12:22
  over
• 12:22
  time.
• 12:23
  So
• 12:23
  moving
• 12:24
  on
• 12:24
  to
• 12:24
  headline
• 12:24
  number
• 12:25
  two.
• 12:25
  Chris,
• 12:26
  this
• 12:26
  headline
• 12:26
  is
• 12:27
  brought
• 12:27
  to
• 12:27
  you
• 12:27
  by
• 12:27
  Miracle,
• 12:28
  the
• 12:28
  catalyst
• 12:29
  of
• 12:29
  Commerce.
• 12:29
  Over
• 12:30
  450
• 12:31
  retailers
• 12:31
  are
• 12:31
  opening
• 12:32
  new
• 12:32
  revenue
• 12:32
  streams
• 12:33
  with
• 12:33
  marketplaces,
• 12:34
  dropship
• 12:34
  and
• 12:34
  retail
• 12:35
  media.
• 12:36
  And
• 12:36
  succeeding
• 12:37
  with
• 12:37
  Miracle,
• 12:37
  you
• 12:38
  can
• 12:38
  unlock
• 12:38
  more
• 12:38
  products,
• 12:39
  more
• 12:39
  partners,
• 12:40
  more
• 12:40
  profits
• 12:40
  without
• 12:41
  the
• 12:41
  heavy
• 12:41
  lifting.
• 12:42
  So
• 12:42
  what's
• 12:42
  holding
• 12:42
  you
• 12:43
  back?
• 12:43
  Visit
• 12:43
  miracle.com
• 12:44
  to
• 12:45
  learn
• 12:45
  more.
• 12:45
  All
• 12:46
  right,
• 12:46
  Chris,
• 12:46
  headline
• 12:47
  number
• 12:47
  two.
• 12:48
  Walmart
• 12:48
  is
• 12:48
  rolling
• 12:49
  out
• 12:49
  a
• 12:49
  new
• 12:49
  prepaid
• 12:50
  consolidation
• 12:51
  program
• 12:51
  that
• 12:51
  simplifies
• 12:52
  inbound
• 12:52
  logistics
• 12:53
  for
• 12:53
  suppliers,
• 12:54
  allowing
• 12:54
  them
• 12:54
  to
• 12:55
  ship
• 12:55
  products
• 12:55
  to
• 12:55
  a
• 12:56
  single
• 12:56
  location
• 12:56
  under
• 12:57
  one
• 12:57
  national
• 12:58
  purchase
• 12:58
  order,
• 12:59
  rather
• 12:59
  than
• 12:59
  managing
• 13:00
  individual
• 13:00
  shipments
• 13:01
  to
• 13:01
  multiple
• 13:01
  distribution
• 13:02
  centers.
• 13:02
  According
• 13:03
  to
• 13:03
  Supply
• 13:04
  Chain
• 13:04
  Dive,
• 13:04
  after
• 13:05
  receiving
• 13:05
  the
• 13:05
  shipment
• 13:05
  at
• 13:06
  one
• 13:06
  location,
• 13:06
  Walmart
• 13:07
  takes
• 13:07
  over
• 13:07
  and
• 13:08
  distributes
• 13:08
  the
• 13:08
  inventory
• 13:09
  across
• 13:09
  42
• 13:10
  of
• 13:10
  its
• 13:10
  regional
• 13:10
  distribution
• 13:11
  centers,
• 13:12
  boosting
• 13:12
  transportation
• 13:13
  efficiency
• 13:13
  in
• 13:14
  the
• 13:14
  process.
• 13:15
  The
• 13:15
  program
• 13:15
  is
• 13:15
  designed
• 13:16
  to
• 13:16
  boost
• 13:16
  inventory
• 13:17
  replenishment
• 13:17
  precision
• 13:18
  and
• 13:18
  get
• 13:18
  products
• 13:19
  on
• 13:19
  shelves
• 13:19
  to
• 13:19
  customers
• 13:20
  faster.
• 13:21
  It
• 13:21
  will
• 13:21
  scale
• 13:21
  in
• 13:22
  phases
• 13:22
  with
• 13:22
  supplier
• 13:23
  participation
• 13:23
  prioritized
• 13:24
  based
• 13:24
  on
• 13:25
  volume
• 13:25
  alignment
• 13:26
  and
• 13:26
  capacity
• 13:26
  expansion.
• 13:27
  Chris,
• 13:28
  here's
• 13:28
  the
• 13:28
  question.
• 13:29
  Is
• 13:29
  Walmart's
• 13:30
  prepaid
• 13:30
  consolidation
• 13:31
  program
• 13:31
  a
• 13:32
  genuine
• 13:32
  win
• 13:32
  for
• 13:33
  suppliers,
• 13:33
  or
• 13:34
  is
• 13:34
  this
• 13:34
  Walmart
• 13:35
  further
• 13:35
  consolidating
• 13:36
  control
• 13:36
  over
• 13:36
  the
• 13:37
  supply
• 13:37
  chain
• 13:37
  in
• 13:37
  a
• 13:37
  way
• 13:38
  that
• 13:38
  could
• 13:38
  hurt
• 13:38
  smaller
• 13:39
  vendors
• 13:39
  over
• 13:39
  time?
• 13:40
  I
• 13:40
  can't
• 13:40
  wait
• 13:41
  to
• 13:41
  hear
• 13:41
  what
• 13:41
  you
• 13:41
  have
• 13:41
  to
• 13:41
  say
• 13:41
  about
• 13:41
  this
• 13:42
  one
• 13:42
  because
• 13:42
  I
• 13:42
  have
• 13:42
  a
• 13:42
  feeling,
• 13:43
  I
• 13:43
  have
• 13:43
  a
• 13:43
  feeling
• 13:43
  you're
• 13:43
  gonna,
• 13:44
  I
• 13:44
  don't
• 13:44
  know
• 13:44
  what
• 13:44
  you're
• 13:44
  gonna
• 13:45
  say
• 13:45
  actually,
• 13:45
  but
• 13:45
  I
• 13:45
  have
• 13:45
  a
• 13:46
  feeling
• 13:46
  you
• 13:46
  might
• 13:46
  disagree
• 13:47
  with
• 13:47
  me
• 13:47
  on
• 13:47
  this.
• 13:47
  But
• 13:48
  I,
• 13:48
  I
• 13:49
  think
• 13:49
  overall,
• 13:49
  I
• 13:50
  think
• 13:50
  this,
• 13:50
  this,
• 13:51
  this
• 13:51
  headline's
• 13:51
  a
• 13:51
  win,
• 13:52
  win
• 13:52
  for
• 13:52
  both
• 13:52
  sides.
• 13:52
  I
• 13:53
  think
• 13:53
  it's
• 13:53
  a
• 13:53
  page
• 13:53
  right
• 13:53
  out
• 13:54
  of
• 13:54
  Amazon's
• 13:54
  Flywheel
• 13:56
  because
• 13:56
  it
• 13:56
  supports
• 13:57
  the
• 13:57
  vendors
• 13:57
  who
• 13:57
  don't
• 13:58
  have
• 13:58
  the
• 13:58
  logistics
• 13:59
  prowess
• 13:59
  to
• 14:00
  subdivide
• 14:00
  everything
• 14:01
  out
• 14:01
  themselves,
• 14:01
  which
• 14:02
  Is,
• 14:02
  which
• 14:02
  is
• 14:02
  a
• 14:02
  win.
• 14:03
  And
• 14:03
  Walmart
• 14:04
  gets
• 14:04
  them
• 14:04
  selling
• 14:05
  on
• 14:05
  their
• 14:05
  site
• 14:05
  too.
• 14:06
  So
• 14:07
  you
• 14:07
  know,
• 14:07
  so
• 14:07
  it
• 14:07
  subsidizes
• 14:08
  and
• 14:09
  that
• 14:09
  whole
• 14:09
  effort
• 14:10
  in
• 14:10
  a
• 14:10
  way
• 14:10
  from
• 14:11
  Walmart
• 14:11
  standpoint,
• 14:11
  they
• 14:12
  want
• 14:12
  more,
• 14:12
  they
• 14:13
  want
• 14:13
  more
• 14:13
  vendors
• 14:13
  on
• 14:13
  their
• 14:14
  marketplace
• 14:14
  because
• 14:14
  it
• 14:15
  subsidizes
• 14:15
  the
• 14:16
  retail
• 14:16
  media
• 14:16
  expansion
• 14:17
  that
• 14:17
  comes
• 14:17
  from
• 14:17
  naturally
• 14:18
  growing
• 14:18
  items
• 14:19
  available
• 14:19
  via
• 14:20
  its
• 14:20
  marketplace.
• 14:21
  So
• 14:21
  voila,
• 14:22
  both
• 14:22
  sides
• 14:22
  win
• 14:23
  here.
• 14:23
  But
• 14:23
  Shelley,
• 14:24
  I'm
• 14:24
  really
• 14:24
  scared
• 14:24
  you're
• 14:25
  going
• 14:25
  to
• 14:25
  tell
• 14:25
  me
• 14:25
  that
• 14:25
  I'm
• 14:25
  missing
• 14:26
  something
• 14:26
  big.
• 14:27
  What,
• 14:27
  what,
• 14:27
  what
• 14:27
  am
• 14:28
  I
• 14:28
  missing?
• 14:28
  Anything?
• 14:28
  We
• 14:29
  agree
• 14:29
  on
• 14:29
  this
• 14:29
  one.
• 14:29
  Walmart,
• 14:30
  okay.
• 14:31
  Walmart
• 14:31
  is
• 14:32
  fantastic
• 14:32
  at
• 14:32
  removing
• 14:33
  complexity.
• 14:33
  And
• 14:34
  I
• 14:34
  think
• 14:34
  this
• 14:34
  is
• 14:35
  an
• 14:35
  example
• 14:35
  of
• 14:35
  Walmart
• 14:36
  removing
• 14:36
  complexity.
• 14:37
  I
• 14:37
  actually
• 14:38
  think
• 14:38
  it
• 14:39
  also
• 14:39
  helps
• 14:39
  them
• 14:40
  become
• 14:40
  incredibly
• 14:40
  indispensable
• 14:41
  to
• 14:42
  small
• 14:42
  suppliers
• 14:43
  in
• 14:44
  a
• 14:44
  way
• 14:44
  that
• 14:44
  really
• 14:44
  helps
• 14:45
  them
• 14:45
  get
• 14:45
  brands
• 14:46
  to
• 14:46
  shelves
• 14:46
  faster.
• 14:48
  And
• 14:48
  so
• 14:49
  I
• 14:49
  think
• 14:49
  this
• 14:49
  is
• 14:49
  great
• 14:49
  and
• 14:50
  I
• 14:50
  think
• 14:50
  it's
• 14:50
  a
• 14:50
  win.
• 14:50
  Win
• 14:51
  all
• 14:51
  the
• 14:51
  way
• 14:51
  around
• 14:51
  for
• 14:52
  small
• 14:52
  suppliers
• 14:52
  and
• 14:53
  for
• 14:53
  Walmart.
• 14:54
  Yeah,
• 14:54
  so
• 14:54
  that's
• 14:55
  interesting.
• 14:55
  So
• 14:55
  yeah,
• 14:55
  so
• 14:55
  that's
• 14:56
  what,
• 14:56
  that's
• 14:56
  where
• 14:56
  my
• 14:56
  head
• 14:56
  was
• 14:56
  too.
• 14:57
  But
• 14:57
  in
• 14:57
  the
• 14:57
  article
• 14:57
  it
• 14:57
  was
• 14:57
  kind
• 14:58
  of,
• 14:58
  kind
• 14:58
  of
• 14:58
  pitching
• 14:58
  it
• 14:59
  the
• 14:59
  other
• 14:59
  way.
• 14:59
  Like
• 14:59
  the
• 14:59
  small
• 14:59
  suppliers
• 15:00
  need
• 15:00
  to
• 15:00
  be
• 15:00
  on
• 15:00
  the
• 15:00
  lookout
• 15:01
  for
• 15:01
  this.
• 15:01
  And
• 15:01
  I
• 15:01
  was
• 15:01
  kind
• 15:01
  of
• 15:01
  like,
• 15:02
  no,
• 15:02
  this
• 15:02
  actually
• 15:02
  feels
• 15:03
  like
• 15:03
  a
• 15:03
  really
• 15:03
  great
• 15:04
  thing
• 15:04
  for
• 15:04
  the
• 15:04
  small
• 15:04
  suppliers
• 15:05
  and
• 15:05
  it
• 15:05
  enables
• 15:06
  more
• 15:06
  mall
• 15:06
  suppliers
• 15:07
  to
• 15:07
  work
• 15:07
  with
• 15:07
  Walmart.
• 15:08
  Am
• 15:08
  I.
• 15:09
  That's
• 15:09
  right,
• 15:09
  right.
• 15:10
  Yeah,
• 15:11
  it
• 15:11
  is.
• 15:11
  And
• 15:11
  I
• 15:12
  think
• 15:12
  what
• 15:12
  we're
• 15:12
  seeing
• 15:12
  now
• 15:13
  around,
• 15:13
  especially
• 15:13
  how
• 15:14
  brands
• 15:14
  are
• 15:14
  being
• 15:15
  built,
• 15:15
  you
• 15:16
  can
• 15:16
  be
• 15:16
  a
• 15:16
  single
• 15:17
  item
• 15:17
  supplier
• 15:17
  and
• 15:17
  have
• 15:18
  a
• 15:18
  fantastic
• 15:18
  brand.
• 15:19
  When
• 15:19
  you
• 15:19
  look
• 15:19
  at
• 15:19
  brands
• 15:20
  like
• 15:20
  Supergoop
• 15:21
  and
• 15:21
  others
• 15:22
  and
• 15:22
  you
• 15:22
  may
• 15:22
  not
• 15:23
  have
• 15:23
  the,
• 15:24
  the
• 15:24
  sophistication
• 15:25
  like
• 15:25
  a
• 15:25
  procter
• 15:25
  and
• 15:25
  gambler
• 15:26
  Unilever,
• 15:26
  to
• 15:27
  have
• 15:27
  this
• 15:27
  huge
• 15:27
  network.
• 15:28
  And
• 15:28
  so
• 15:29
  I
• 15:29
  think
• 15:29
  that
• 15:29
  this
• 15:29
  is
• 15:30
  Walmart
• 15:30
  taking
• 15:30
  cost
• 15:31
  out
• 15:31
  of
• 15:31
  the
• 15:31
  system
• 15:31
  for
• 15:32
  small
• 15:32
  suppliers.
• 15:32
  Suppliers,
• 15:33
  they're
• 15:33
  able
• 15:34
  to
• 15:34
  control
• 15:34
  and
• 15:35
  manage
• 15:35
  the
• 15:35
  inventory
• 15:35
  better,
• 15:36
  they're
• 15:36
  able
• 15:36
  to
• 15:36
  stay
• 15:37
  in
• 15:37
  stock
• 15:37
  and
• 15:37
  on
• 15:38
  shelves
• 15:38
  better.
• 15:39
  And
• 15:39
  yeah,
• 15:40
  so
• 15:40
  the
• 15:40
  only
• 15:40
  downside
• 15:41
  for
• 15:41
  small
• 15:41
  suppliers
• 15:42
  is
• 15:42
  you
• 15:42
  may
• 15:42
  become
• 15:42
  overly
• 15:43
  dependent
• 15:43
  on
• 15:43
  Walmart
• 15:44
  because
• 15:44
  they
• 15:44
  are
• 15:45
  essentially
• 15:45
  running
• 15:45
  your
• 15:46
  supply
• 15:46
  chain.
• 15:46
  But
• 15:47
  other
• 15:47
  than
• 15:47
  that
• 15:47
  I
• 15:48
  think
• 15:48
  it's
• 15:48
  a
• 15:48
  win.
• 15:49
  Yeah.
• 15:49
  And,
• 15:50
  and
• 15:50
  you're
• 15:50
  not
• 15:50
  really
• 15:50
  going
• 15:50
  to
• 15:50
  care
• 15:51
  as
• 15:51
  long
• 15:51
  as
• 15:51
  you're
• 15:51
  selling
• 15:51
  those
• 15:51
  units
• 15:52
  through
• 15:52
  Walmart
• 15:52
  too.
• 15:53
  Like,
• 15:53
  you
• 15:53
  know,
• 15:53
  and
• 15:53
  you're,
• 15:53
  and
• 15:54
  you're
• 15:54
  making
• 15:54
  money
• 15:54
  at
• 15:54
  the
• 15:54
  end
• 15:54
  of
• 15:55
  the
• 15:55
  day.
• 15:55
  The
• 15:55
  funny
• 15:55
  thing
• 15:55
  about
• 15:55
  it
• 15:56
  too,
• 15:56
  which
• 15:56
  you
• 15:56
  got
• 15:56
  me
• 15:56
  thinking
• 15:57
  about
• 15:57
  is
• 15:57
  Walmart
• 15:58
  is
• 15:58
  taking
• 15:58
  a
• 15:58
  page
• 15:59
  from
• 15:59
  Amazon
• 15:59
  directly.
• 16:00
  You
• 16:00
  know,
• 16:00
  this
• 16:01
  is
• 16:01
  directly
• 16:01
  a
• 16:01
  page
• 16:02
  out
• 16:02
  of
• 16:02
  their
• 16:02
  book.
• 16:03
  And
• 16:03
  then
• 16:03
  you
• 16:03
  know,
• 16:03
  when
• 16:03
  you
• 16:04
  think
• 16:04
  about
• 16:04
  their
• 16:04
  in
• 16:04
  store
• 16:05
  experience
• 16:05
  and
• 16:05
  their
• 16:05
  Walmart
• 16:06
  plus,
• 16:06
  they've
• 16:07
  also
• 16:07
  been
• 16:07
  taking
• 16:07
  pages
• 16:07
  out
• 16:08
  of
• 16:08
  Target,
• 16:08
  so
• 16:09
  they're
• 16:09
  getting
• 16:09
  it
• 16:09
  from
• 16:09
  both
• 16:10
  ends
• 16:10
  strategically,
• 16:11
  which
• 16:11
  I
• 16:11
  think
• 16:11
  is
• 16:12
  really
• 16:12
  fascinating.
• 16:13
  All
• 16:13
  right,
• 16:13
  headline
• 16:14
  number
• 16:14
  three.
• 16:14
  Headline
• 16:14
  number
• 16:15
  three
• 16:15
  is
• 16:15
  brought
• 16:15
  to
• 16:15
  you
• 16:15
  by
• 16:15
  Corso.
• 16:16
  Your
• 16:17
  stores
• 16:17
  are
• 16:17
  full
• 16:17
  of
• 16:17
  data,
• 16:18
  but
• 16:18
  are
• 16:18
  your
• 16:19
  teams
• 16:19
  acting
• 16:19
  on
• 16:19
  it?
• 16:20
  Corsa
• 16:20
  turns
• 16:20
  retail
• 16:21
  data
• 16:21
  into
• 16:21
  personalized
• 16:22
  daily
• 16:22
  to
• 16:22
  dos
• 16:23
  that
• 16:23
  drive
• 16:23
  sales,
• 16:23
  reduce
• 16:24
  waste,
• 16:24
  and
• 16:25
  improve
• 16:25
  execution.
• 16:26
  No
• 16:26
  fluff,
• 16:27
  just
• 16:27
  action.
• 16:28
  Help
• 16:28
  your
• 16:28
  managers
• 16:28
  focus
• 16:29
  on
• 16:29
  what
• 16:29
  matters
• 16:30
  most.
• 16:30
  Visit
• 16:30
  corso.com
• 16:31
  to
• 16:31
  see
• 16:31
  Intelligent
• 16:32
  Management
• 16:33
  in
• 16:33
  Motion.
• 16:34
  Headline
• 16:34
  number
• 16:35
  three.
• 16:35
  SPAR
• 16:35
  Austria
• 16:36
  is
• 16:36
  expanding
• 16:36
  its
• 16:37
  use
• 16:37
  of
• 16:37
  Simbi's
• 16:38
  Tally
• 16:38
  inventory
• 16:39
  robot
• 16:39
  from
• 16:40
  a
• 16:40
  successful
• 16:40
  two
• 16:40
  store
• 16:41
  pilot
• 16:41
  to
• 16:41
  six
• 16:42
  Eurospar
• 16:42
  and
• 16:43
  Interspar
• 16:43
  stores,
• 16:44
  making
• 16:44
  it
• 16:44
  the
• 16:44
  first
• 16:45
  food
• 16:45
  retailer
• 16:45
  in
• 16:46
  Austria
• 16:46
  to
• 16:47
  use
• 16:47
  an
• 16:47
  inventory
• 16:47
  robot
• 16:48
  in
• 16:48
  regular
• 16:49
  store
• 16:49
  operations.
• 16:50
  According
• 16:50
  to
• 16:50
  Spar
• 16:51
  International,
• 16:51
  the
• 16:51
  robot
• 16:52
  moves
• 16:52
  through
• 16:52
  stores
• 16:53
  several
• 16:53
  times
• 16:53
  a
• 16:53
  day,
• 16:54
  scanning
• 16:54
  shelves,
• 16:55
  identifying
• 16:55
  inventory
• 16:56
  levels
• 16:56
  and
• 16:56
  gaps
• 16:57
  and
• 16:57
  automatically
• 16:58
  transmitting
• 16:58
  that
• 16:59
  information
• 16:59
  to
• 16:59
  employees
• 17:00
  mobile
• 17:00
  devices
• 17:01
  without
• 17:01
  disrupting
• 17:02
  daily
• 17:02
  operations.
• 17:03
  The
• 17:03
  initial
• 17:04
  five
• 17:04
  month
• 17:04
  pilot
• 17:05
  was
• 17:05
  conducted
• 17:06
  at
• 17:06
  Eurospar
• 17:07
  in
• 17:07
  Vienna
• 17:07
  and
• 17:07
  one
• 17:08
  Interspar
• 17:08
  store
• 17:09
  in
• 17:09
  Eisenstadt,
• 17:10
  my
• 17:10
  favorite
• 17:10
  city
• 17:11
  in
• 17:11
  Germany
• 17:12
  to
• 17:12
  say,
• 17:13
  and
• 17:13
  demonstrated
• 17:14
  that
• 17:14
  automated
• 17:14
  shelf
• 17:15
  scans
• 17:15
  can
• 17:15
  significantly
• 17:16
  reduce
• 17:16
  the
• 17:16
  time
• 17:17
  employees
• 17:17
  spend
• 17:17
  on
• 17:18
  inspection
• 17:18
  rounds.
• 17:19
  The
• 17:19
  expansion
• 17:20
  gives
• 17:20
  six
• 17:20
  stores
• 17:20
  the
• 17:20
  technology
• 17:21
  and
• 17:21
  the
• 17:21
  aim
• 17:22
  is
• 17:22
  explicitly
• 17:23
  dual.
• 17:24
  One,
• 17:24
  reduce
• 17:25
  employee
• 17:25
  workload,
• 17:26
  while
• 17:26
  two,
• 17:26
  improving
• 17:27
  product
• 17:27
  availability
• 17:28
  for
• 17:28
  consumers.
• 17:29
  Shelley,
• 17:30
  the
• 17:31
  audience
• 17:31
  no
• 17:31
  doubt
• 17:32
  knows
• 17:32
  where
• 17:32
  I
• 17:32
  come
• 17:32
  down
• 17:33
  on
• 17:33
  in
• 17:33
  store
• 17:33
  robotics,
• 17:34
  but
• 17:34
  what
• 17:34
  are
• 17:34
  the
• 17:34
  pros
• 17:35
  and
• 17:35
  cons
• 17:35
  with
• 17:35
  robots
• 17:36
  as
• 17:36
  you
• 17:36
  see
• 17:36
  it,
• 17:37
  and
• 17:37
  do
• 17:37
  you
• 17:38
  see
• 17:38
  any
• 17:38
  significance
• 17:39
  in
• 17:39
  Spar,
• 17:39
  particularly
• 17:40
  getting
• 17:40
  behind
• 17:40
  them?
• 17:41
  Well,
• 17:41
  on
• 17:42
  this,
• 17:42
  I
• 17:42
  think,
• 17:43
  you
• 17:43
  know,
• 17:43
  and
• 17:43
  you've
• 17:43
  been
• 17:43
  in
• 17:44
  Europe
• 17:44
  a
• 17:44
  lot
• 17:44
  lately
• 17:44
  and
• 17:44
  you've
• 17:45
  seen
• 17:45
  a
• 17:45
  lot
• 17:45
  of
• 17:45
  retail
• 17:45
  technology,
• 17:46
  but
• 17:47
  Europeans
• 17:48
  are
• 17:48
  famously
• 17:48
  disciplined
• 17:49
  operators.
• 17:49
  And
• 17:50
  so
• 17:50
  when
• 17:50
  they're
• 17:50
  scaling
• 17:51
  technology,
• 17:51
  it
• 17:51
  means
• 17:52
  it's
• 17:52
  because
• 17:52
  it's
• 17:53
  working.
• 17:53
  And,
• 17:54
  and
• 17:54
  I
• 17:55
  think
• 17:55
  this
• 17:55
  is
• 17:55
  an
• 17:55
  example
• 17:55
  of
• 17:56
  getting
• 17:56
  data
• 17:56
  faster
• 17:57
  and
• 17:57
  becoming
• 17:58
  more
• 17:58
  efficient.
• 17:59
  So
• 17:59
  I
• 17:59
  think
• 17:59
  that
• 17:59
  that
• 18:00
  part's
• 18:00
  exciting.
• 18:01
  I've
• 18:01
  been
• 18:01
  a
• 18:02
  part
• 18:02
  of
• 18:03
  inventory
• 18:03
  processes
• 18:04
  in
• 18:04
  stores
• 18:05
  at
• 18:05
  several
• 18:05
  points
• 18:06
  in
• 18:06
  my
• 18:06
  career
• 18:06
  early
• 18:06
  on,
• 18:07
  and
• 18:07
  no
• 18:08
  one
• 18:08
  looks
• 18:08
  forward
• 18:08
  to
• 18:09
  them.
• 18:09
  It
• 18:10
  takes
• 18:10
  a
• 18:10
  lot
• 18:10
  of
• 18:11
  labor
• 18:11
  to
• 18:11
  accomplish
• 18:12
  it.
• 18:12
  It
• 18:12
  is
• 18:12
  arduous
• 18:13
  work.
• 18:14
  And
• 18:14
  so
• 18:14
  I
• 18:14
  think
• 18:14
  this
• 18:15
  is
• 18:15
  an
• 18:15
  example
• 18:15
  of
• 18:16
  robotics
• 18:17
  really
• 18:17
  delivering
• 18:18
  against
• 18:19
  the
• 18:19
  ability
• 18:19
  to
• 18:19
  do
• 18:20
  this
• 18:20
  more
• 18:20
  efficiently
• 18:21
  and
• 18:21
  leave
• 18:21
  store
• 18:22
  associates
• 18:22
  open
• 18:23
  to,
• 18:23
  to
• 18:23
  and
• 18:24
  that
• 18:24
  payroll
• 18:24
  open
• 18:25
  to
• 18:25
  really
• 18:25
  service
• 18:25
  customers
• 18:26
  well.
• 18:26
  So
• 18:26
  this
• 18:27
  is
• 18:27
  exciting.
• 18:27
  Yeah,
• 18:28
  yeah.
• 18:28
  And
• 18:28
  I'm
• 18:28
  gonna,
• 18:28
  I'm
• 18:29
  add
• 18:29
  a
• 18:29
  yes
• 18:29
  and
• 18:29
  to
• 18:29
  that.
• 18:30
  Cause
• 18:30
  I
• 18:30
  agree
• 18:30
  with
• 18:30
  everything
• 18:30
  you
• 18:31
  said
• 18:31
  and
• 18:31
  I've
• 18:31
  talked
• 18:32
  about,
• 18:32
  you
• 18:32
  know,
• 18:32
  in
• 18:33
  store
• 18:33
  robotics,
• 18:33
  particularly
• 18:34
  in
• 18:34
  the
• 18:34
  grocery
• 18:35
  environment,
• 18:35
  being
• 18:36
  one
• 18:36
  of
• 18:36
  the
• 18:36
  linchpins
• 18:37
  of
• 18:37
  a
• 18:37
  truly,
• 18:37
  you
• 18:38
  know,
• 18:38
  connected
• 18:38
  store
• 18:38
  idea.
• 18:39
  But
• 18:39
  the
• 18:39
  other
• 18:39
  thing
• 18:39
  about
• 18:39
  this
• 18:40
  headline
• 18:40
  that
• 18:40
  I
• 18:40
  think
• 18:40
  is
• 18:41
  really
• 18:41
  interesting,
• 18:41
  Shelley,
• 18:42
  is,
• 18:42
  is
• 18:42
  the
• 18:43
  size
• 18:43
  of
• 18:43
  the
• 18:43
  typical
• 18:44
  spar
• 18:44
  stores.
• 18:45
  You
• 18:45
  know,
• 18:45
  I
• 18:45
  did
• 18:46
  some
• 18:46
  research
• 18:46
  on
• 18:46
  that.
• 18:46
  They're
• 18:47
  like
• 18:47
  20
• 18:47
  to
• 18:47
  60,000ft.
• 18:48
  So
• 18:49
  they
• 18:49
  can
• 18:49
  be
• 18:49
  bigger,
• 18:49
  they
• 18:50
  can
• 18:50
  be
• 18:50
  like
• 18:50
  the
• 18:50
  traditional
• 18:51
  US
• 18:51
  grocery
• 18:51
  store
• 18:52
  size,
• 18:52
  but
• 18:52
  they
• 18:52
  can
• 18:53
  get
• 18:53
  down
• 18:53
  to
• 18:53
  20,000ft.
• 18:54
  So
• 18:55
  to
• 18:55
  your
• 18:55
  point,
• 18:55
  with
• 18:55
  European
• 18:56
  retailers
• 18:57
  and
• 18:57
  the
• 18:57
  operational
• 18:57
  discipline
• 18:58
  they
• 18:58
  put
• 18:58
  towards
• 18:58
  things,
• 18:59
  that
• 19:00
  means
• 19:00
  you
• 19:00
  have
• 19:00
  a
• 19:00
  large
• 19:01
  European
• 19:01
  retailer
• 19:02
  with
• 19:02
  a
• 19:02
  huge
• 19:02
  store
• 19:03
  base
• 19:03
  that
• 19:03
  is
• 19:03
  potentially,
• 19:04
  potentially
• 19:05
  finding
• 19:06
  value
• 19:06
  in
• 19:07
  a
• 19:07
  robot
• 19:07
  in
• 19:08
  even
• 19:08
  smaller
• 19:09
  footprints
• 19:09
  relative
• 19:10
  to
• 19:10
  where
• 19:10
  we've
• 19:10
  seen
• 19:11
  robots
• 19:11
  operate
• 19:12
  to
• 19:12
  date.
• 19:12
  And,
• 19:12
  you
• 19:13
  know,
• 19:13
  for
• 19:13
  that,
• 19:13
  for
• 19:13
  those
• 19:13
  maybe
• 19:14
  that
• 19:14
  aren't
• 19:14
  as
• 19:14
  familiar,
• 19:14
  like
• 19:15
  we've
• 19:15
  seen
• 19:15
  them
• 19:15
  be
• 19:15
  successfully
• 19:16
  deployed
• 19:16
  at
• 19:16
  schnooks
• 19:17
  in
• 19:17
  the
• 19:17
  U.S.
• 19:17
  which
• 19:18
  is
• 19:18
  a
• 19:18
  traditional
• 19:18
  U.S.
• 19:19
  grocer,
• 19:19
  traditional
• 19:19
  U.S.
• 19:20
  size
• 19:21
  of
• 19:21
  a
• 19:21
  grocer,
• 19:21
  and
• 19:22
  also
• 19:22
  warehouse
• 19:22
  clubs
• 19:23
  like
• 19:23
  BJ's,
• 19:23
  which
• 19:23
  is
• 19:24
  just,
• 19:24
  you
• 19:24
  know,
• 19:24
  a
• 19:24
  massive
• 19:24
  warehouse
• 19:25
  operation.
• 19:26
  So
• 19:26
  this
• 19:26
  is
• 19:27
  a
• 19:27
  very
• 19:27
  different
• 19:27
  angle
• 19:28
  here
• 19:28
  where
• 19:28
  you
• 19:28
  start
• 19:28
  getting
• 19:29
  into,
• 19:29
  you
• 19:29
  know,
• 19:30
  the
• 19:30
  smaller
• 19:30
  footprints
• 19:31
  where
• 19:31
  the
• 19:31
  ROI
• 19:32
  can
• 19:32
  potentially
• 19:33
  pay
• 19:33
  back.
• 19:33
  Because
• 19:33
  if
• 19:34
  that
• 19:34
  happens,
• 19:35
  then
• 19:35
  look
• 19:35
  out,
• 19:35
  because
• 19:36
  then
• 19:36
  you
• 19:36
  start
• 19:36
  reaching
• 19:37
  the
• 19:37
  hypermarkets,
• 19:38
  particularly
• 19:38
  over
• 19:38
  in
• 19:38
  Europe,
• 19:39
  and
• 19:39
  potentially
• 19:40
  even
• 19:40
  get
• 19:40
  into
• 19:41
  the
• 19:41
  convenience
• 19:41
  store
• 19:41
  arena
• 19:42
  too,
• 19:42
  if
• 19:43
  you
• 19:43
  can
• 19:43
  figure
• 19:43
  out
• 19:44
  the
• 19:44
  right
• 19:44
  mechanism
• 19:45
  by
• 19:45
  which
• 19:45
  the,
• 19:46
  the
• 19:46
  robot
• 19:47
  and
• 19:47
  the
• 19:47
  ROI
• 19:47
  can
• 19:47
  pay
• 19:48
  off.
• 19:48
  Based
• 19:48
  on
• 19:49
  all
• 19:49
  the
• 19:49
  use
• 19:49
  cases
• 19:49
  you
• 19:50
  just
• 19:50
  talked
• 19:50
  about,
• 19:50
  Shelley,
• 19:51
  I
• 19:51
  think
• 19:51
  it's
• 19:51
  great.
• 19:52
  It's
• 19:52
  a
• 19:52
  really
• 19:52
  exciting
• 19:53
  time
• 19:53
  to
• 19:53
  see
• 19:53
  robotics
• 19:54
  in
• 19:54
  retail.
• 19:55
  All
• 19:55
  right,
• 19:55
  well,
• 19:55
  now
• 19:56
  let's
• 19:56
  welcome
• 19:56
  Spencer
• 19:57
  onto
• 19:58
  today's
• 19:58
  program.
• 20:06
  Joining
• 20:07
  us
• 20:07
  for
• 20:07
  today's
• 20:08
  five
• 20:08
  insightful
• 20:08
  minutes
• 20:09
  segment
• 20:09
  is
• 20:09
  Spencer
• 20:10
  Hewitt.
• 20:10
  Spencer
• 20:11
  is
• 20:11
  the
• 20:11
  CEO
• 20:12
  of
• 20:12
  Radar,
• 20:12
  and
• 20:12
  he's
• 20:13
  here
• 20:13
  to
• 20:13
  discuss
• 20:13
  his
• 20:13
  company's
• 20:14
  latest
• 20:14
  investment
• 20:15
  round,
• 20:16
  what
• 20:16
  it
• 20:16
  means
• 20:16
  for
• 20:16
  the
• 20:16
  future
• 20:17
  of
• 20:17
  in
• 20:17
  store
• 20:17
  retail
• 20:18
  accuracy,
• 20:18
  and
• 20:18
  possibly
• 20:19
  he's
• 20:20
  here
• 20:20
  even
• 20:20
  to
• 20:20
  help
• 20:20
  me
• 20:21
  eat
• 20:21
  a
• 20:21
  big
• 20:21
  portion
• 20:22
  of
• 20:22
  humble
• 20:23
  pie.
• 20:23
  Spencer,
• 20:24
  it's
• 20:24
  great
• 20:24
  to
• 20:24
  have
• 20:24
  you
• 20:25
  back.
• 20:25
  And
• 20:25
  before
• 20:25
  I
• 20:26
  eat
• 20:26
  crow,
• 20:26
  remind
• 20:27
  our
• 20:27
  audience
• 20:27
  of
• 20:28
  who
• 20:28
  you
• 20:28
  are
• 20:28
  and
• 20:29
  what
• 20:29
  it
• 20:29
  is
• 20:29
  that
• 20:29
  Radar
• 20:30
  does.
• 20:31
  Good
• 20:31
  to
• 20:31
  you,
• 20:31
  Chris.
• 20:32
  Appreciate
• 20:32
  the
• 20:32
  acknowledgment.
• 20:33
  Good
• 20:33
  to
• 20:33
  be
• 20:33
  back.
• 20:34
  Yeah.
• 20:35
  So
• 20:35
  I'm
• 20:35
  Spencer
• 20:35
  Hewitt.
• 20:36
  I'm
• 20:36
  the
• 20:36
  founder
• 20:36
  and
• 20:36
  CEO
• 20:36
  at
• 20:36
  Radar.
• 20:37
  We
• 20:38
  make
• 20:38
  a
• 20:38
  hardware
• 20:38
  and
• 20:38
  software
• 20:39
  platform,
• 20:39
  basically
• 20:39
  have
• 20:39
  sensors
• 20:40
  that
• 20:40
  go
• 20:40
  in
• 20:40
  the
• 20:40
  ceiling
• 20:41
  that
• 20:41
  locate
• 20:42
  RFID
• 20:42
  tag
• 20:43
  products
• 20:43
  super
• 20:43
  accurately
• 20:43
  in
• 20:44
  store
• 20:44
  in
• 20:45
  real
• 20:45
  time.
• 20:45
  And
• 20:45
  we
• 20:46
  use
• 20:46
  that
• 20:46
  to
• 20:46
  count
• 20:46
  the
• 20:46
  inventory
• 20:47
  with
• 20:47
  99
• 20:48
  plus
• 20:48
  percent
• 20:48
  detect
• 20:48
  rate,
• 20:49
  as
• 20:49
  well
• 20:49
  as
• 20:50
  measure
• 20:50
  what's
• 20:50
  happening
• 20:51
  in
• 20:51
  your
• 20:51
  store.
• 20:52
  Got
• 20:52
  it.
• 20:52
  So
• 20:52
  thank
• 20:53
  you
• 20:53
  for
• 20:53
  that.
• 20:53
  Thanks
• 20:53
  for
• 20:54
  that
• 20:54
  reminder.
• 20:54
  But,
• 20:54
  you
• 20:55
  know,
• 20:55
  and
• 20:55
  last
• 20:55
  time
• 20:55
  we
• 20:55
  had
• 20:56
  you
• 20:56
  on
• 20:56
  I'm,
• 20:56
  I,
• 20:57
  you
• 20:57
  and
• 20:57
  I
• 20:57
  made
• 20:58
  a
• 20:58
  bet.
• 20:58
  I
• 20:58
  got
• 20:58
  to
• 20:58
  give
• 20:58
  you
• 20:58
  credit
• 20:59
  because
• 20:59
  you
• 20:59
  and
• 20:59
  I
• 20:59
  made
• 20:59
  a
• 21:00
  bet
• 21:00
  live
• 21:00
  with
• 21:01
  each
• 21:01
  other
• 21:01
  because
• 21:02
  at
• 21:02
  the
• 21:02
  time
• 21:02
  you
• 21:03
  had
• 21:03
  a
• 21:03
  big
• 21:03
  announcement
• 21:03
  with
• 21:04
  Old
• 21:04
  Navy.
• 21:04
  And
• 21:04
  I
• 21:05
  said
• 21:05
  that
• 21:05
  I
• 21:05
  was
• 21:05
  a
• 21:05
  little
• 21:06
  skeptical
• 21:06
  that
• 21:06
  you
• 21:07
  would
• 21:07
  meet
• 21:07
  the
• 21:08
  timelines
• 21:08
  of
• 21:08
  your
• 21:09
  rollout
• 21:09
  that
• 21:09
  both
• 21:09
  you
• 21:10
  and
• 21:10
  Old
• 21:10
  Navy
• 21:10
  were
• 21:11
  reporting.
• 21:12
  And
• 21:13
  you
• 21:13
  said,
• 21:13
  nope,
• 21:13
  we're
• 21:13
  going
• 21:14
  to
• 21:14
  do
• 21:14
  it.
• 21:14
  And
• 21:14
  you
• 21:14
  bet
• 21:14
  me
• 21:14
  a
• 21:15
  beer
• 21:15
  that
• 21:15
  you
• 21:15
  would.
• 21:16
  And
• 21:16
  then
• 21:16
  last
• 21:16
  week,
• 21:17
  I
• 21:17
  see
• 21:18
  in
• 21:18
  the
• 21:18
  news
• 21:18
  that
• 21:18
  you
• 21:18
  reach
• 21:18
  unicorn
• 21:19
  status.
• 21:20
  So
• 21:20
  I've
• 21:20
  got
• 21:20
  to
• 21:20
  think
• 21:20
  I'm
• 21:21
  going
• 21:21
  to
• 21:21
  probably
• 21:21
  lose
• 21:22
  this
• 21:22
  bet.
• 21:22
  So
• 21:22
  as
• 21:23
  much
• 21:23
  as
• 21:23
  you
• 21:23
  can
• 21:23
  tell
• 21:24
  me,
• 21:24
  what
• 21:24
  is
• 21:24
  your
• 21:24
  latest
• 21:25
  update
• 21:25
  on
• 21:25
  your
• 21:25
  deployments
• 21:26
  and
• 21:27
  also
• 21:27
  what
• 21:27
  are
• 21:27
  retailers
• 21:28
  actually
• 21:28
  seeing
• 21:29
  operationally
• 21:30
  from
• 21:30
  deploying
• 21:31
  your
• 21:31
  technology?
• 21:32
  So
• 21:33
  I
• 21:33
  think
• 21:33
  last
• 21:33
  time
• 21:33
  we
• 21:33
  spoke,
• 21:34
  we
• 21:34
  were
• 21:34
  in
• 21:34
  about
• 21:34
  500
• 21:35
  stores
• 21:35
  across
• 21:35
  the
• 21:36
  U.S.
• 21:36
  now
• 21:37
  we're
• 21:37
  in
• 21:37
  1500
• 21:38
  stores
• 21:38
  across
• 21:39
  the
• 21:39
  U.S.
• 21:39
  so
• 21:39
  we've
• 21:40
  made
• 21:40
  significant
• 21:40
  progress
• 21:41
  and
• 21:41
  we're
• 21:41
  continuing
• 21:42
  to
• 21:42
  deploy
• 21:42
  about
• 21:42
  100
• 21:43
  stores
• 21:43
  a
• 21:43
  month
• 21:44
  across,
• 21:45
  you
• 21:45
  know,
• 21:45
  multiple
• 21:46
  brands.
• 21:48
  And
• 21:50
  yeah,
• 21:50
  I
• 21:50
  think
• 21:50
  in
• 21:50
  terms
• 21:51
  of
• 21:51
  what
• 21:51
  retailers
• 21:52
  are
• 21:52
  seeing,
• 21:52
  you
• 21:53
  know,
• 21:53
  I,
• 21:53
  I
• 21:53
  actually
• 21:54
  met
• 21:54
  with
• 21:54
  a
• 21:54
  store
• 21:54
  manager
• 21:56
  at
• 21:56
  a
• 21:56
  store
• 21:57
  that
• 21:57
  we're
• 21:57
  in,
• 21:57
  can't
• 21:58
  say
• 21:58
  which
• 21:58
  retailer,
• 21:59
  a
• 21:59
  couple
• 21:59
  weeks
• 22:00
  ago,
• 22:00
  and
• 22:00
  they
• 22:01
  were
• 22:01
  basically
• 22:01
  reporting
• 22:02
  that
• 22:03
  they've
• 22:03
  seen
• 22:04
  an
• 22:04
  8%
• 22:05
  lift
• 22:06
  in
• 22:06
  sales
• 22:06
  over
• 22:07
  traffic
• 22:07
  post
• 22:08
  radar.
• 22:08
  They've
• 22:09
  seen
• 22:09
  a
• 22:09
  60%
• 22:10
  reduction
• 22:11
  in
• 22:11
  shrink
• 22:12
  post
• 22:12
  radar.
• 22:13
  And
• 22:13
  I
• 22:13
  think
• 22:14
  this
• 22:14
  is
• 22:14
  a
• 22:14
  combination
• 22:14
  of
• 22:14
  like,
• 22:15
  66.
• 22:16
  0.
• 22:16
  Yeah,
• 22:17
  I
• 22:17
  think
• 22:17
  this
• 22:17
  is
• 22:18
  a
• 22:18
  combination
• 22:18
  of
• 22:18
  like
• 22:18
  Mission
• 22:19
  center
• 22:20
  sending
• 22:21
  inventory,
• 22:23
  getting
• 22:23
  feedback
• 22:24
  that
• 22:24
  they
• 22:24
  were
• 22:24
  getting
• 22:24
  shorted,
• 22:25
  for
• 22:25
  example,
• 22:25
  so
• 22:25
  those
• 22:26
  future
• 22:26
  shipments
• 22:27
  are
• 22:27
  being
• 22:28
  packed
• 22:28
  more
• 22:28
  carefully.
• 22:29
  And
• 22:30
  then
• 22:31
  potentially
• 22:31
  you
• 22:31
  also
• 22:31
  have
• 22:32
  some
• 22:32
  internal
• 22:33
  shrink
• 22:33
  occurring
• 22:33
  as
• 22:34
  well
• 22:34
  that
• 22:35
  I
• 22:35
  think
• 22:35
  goes
• 22:35
  away
• 22:35
  when
• 22:36
  you
• 22:36
  have
• 22:36
  real
• 22:36
  time
• 22:36
  monitoring
• 22:37
  across
• 22:38
  the
• 22:39
  store.
• 22:40
  The
• 22:40
  other
• 22:40
  interesting
• 22:41
  thing
• 22:41
  they
• 22:42
  mentioned
• 22:42
  was
• 22:42
  they
• 22:43
  saw
• 22:43
  an
• 22:44
  increase
• 22:44
  in
• 22:44
  the
• 22:44
  fulfillment
• 22:45
  rate
• 22:45
  of
• 22:45
  online
• 22:45
  orders
• 22:45
  from
• 22:46
  like
• 22:46
  70%
• 22:47
  fulfillment
• 22:48
  to
• 22:48
  98%.
• 22:50
  And
• 22:51
  they're
• 22:52
  able
• 22:52
  to
• 22:52
  do
• 22:52
  that
• 22:52
  way
• 22:53
  more
• 22:53
  efficiently
• 22:54
  because
• 22:54
  now
• 22:54
  every
• 22:54
  single
• 22:55
  store
• 22:55
  associate
• 22:55
  knows
• 22:56
  exactly
• 22:56
  where
• 22:56
  the
• 22:56
  product
• 22:56
  is
• 22:57
  that
• 22:57
  they're
• 22:57
  trying
• 22:57
  to
• 22:57
  pick
• 22:57
  and
• 22:57
  find
• 22:58
  to
• 22:58
  pack,
• 22:58
  to
• 22:58
  ship
• 22:59
  out
• 22:59
  or
• 22:59
  get
• 22:59
  ready
• 22:59
  for
• 23:00
  pickup.
• 23:01
  Yeah.
• 23:01
  So
• 23:02
  I
• 23:02
  think.
• 23:02
  And
• 23:03
  beyond
• 23:03
  that,
• 23:03
  I
• 23:03
  think
• 23:03
  the
• 23:04
  most
• 23:04
  important
• 23:04
  thing
• 23:04
  is
• 23:04
  that
• 23:05
  the
• 23:05
  associates
• 23:05
  love
• 23:06
  having
• 23:06
  this
• 23:06
  technology
• 23:07
  because
• 23:07
  it
• 23:07
  allows
• 23:07
  them
• 23:08
  to
• 23:08
  find
• 23:08
  products
• 23:09
  quickly
• 23:09
  for
• 23:10
  customers
• 23:10
  and
• 23:10
  have
• 23:11
  confidence
• 23:11
  going
• 23:11
  up
• 23:11
  to
• 23:11
  a
• 23:12
  customer,
• 23:12
  you
• 23:13
  know,
• 23:13
  when
• 23:13
  they're
• 23:13
  asking
• 23:13
  them,
• 23:13
  hey,
• 23:14
  can
• 23:14
  you
• 23:14
  find
• 23:14
  this
• 23:14
  a
• 23:14
  different
• 23:15
  size?
• 23:15
  They
• 23:15
  have
• 23:16
  now
• 23:16
  confidence
• 23:16
  they
• 23:16
  can
• 23:17
  find
• 23:17
  it
• 23:17
  for
• 23:17
  the
• 23:17
  customer
• 23:17
  instead
• 23:17
  of
• 23:18
  leaving
• 23:18
  them
• 23:18
  hanging,
• 23:18
  you
• 23:19
  know,
• 23:19
  for
• 23:19
  15
• 23:19
  minutes
• 23:19
  while
• 23:20
  they
• 23:20
  search
• 23:20
  in
• 23:20
  the
• 23:20
  back.
• 23:21
  Spencer,
• 23:21
  what's,
• 23:22
  what's
• 23:22
  the,
• 23:22
  what's
• 23:22
  that
• 23:23
  conversation
• 23:23
  like?
• 23:23
  Or
• 23:23
  what's
• 23:24
  the
• 23:24
  look
• 23:24
  on
• 23:24
  the
• 23:24
  face
• 23:24
  of
• 23:25
  the
• 23:25
  executive
• 23:25
  when
• 23:25
  you
• 23:25
  tell
• 23:25
  them
• 23:26
  the
• 23:26
  number
• 23:26
  is
• 23:26
  60%
• 23:27
  reduction?
• 23:28
  Like,
• 23:29
  like,
• 23:29
  are
• 23:29
  they
• 23:29
  like
• 23:29
  just
• 23:30
  gobsmacked,
• 23:31
  they
• 23:31
  don't
• 23:31
  know
• 23:31
  what
• 23:31
  to
• 23:31
  do
• 23:31
  or
• 23:32
  like
• 23:32
  they
• 23:32
  disbelieving,
• 23:33
  like
• 23:34
  bring
• 23:34
  us
• 23:35
  inside
• 23:35
  that
• 23:35
  conversation.
• 23:37
  I
• 23:37
  mean,
• 23:37
  these
• 23:38
  are
• 23:38
  vetted
• 23:38
  numbers
• 23:39
  by
• 23:39
  them,
• 23:39
  right?
• 23:40
  So
• 23:40
  these
• 23:40
  aren't
• 23:40
  our
• 23:40
  numbers.
• 23:41
  These
• 23:41
  are
• 23:41
  things
• 23:41
  that
• 23:41
  we're
• 23:42
  hearing
• 23:42
  directly
• 23:42
  from
• 23:43
  the
• 23:43
  store
• 23:44
  manager.
• 23:44
  And
• 23:44
  in
• 23:45
  this
• 23:45
  particular
• 23:45
  case,
• 23:46
  they're
• 23:46
  over
• 23:46
  the
• 23:46
  moon
• 23:47
  about
• 23:47
  these
• 23:48
  results
• 23:49
  because
• 23:50
  it
• 23:50
  makes
• 23:50
  such
• 23:50
  a
• 23:50
  big
• 23:51
  impact
• 23:51
  to
• 23:51
  their
• 23:51
  business.
• 23:53
  Is
• 23:53
  that
• 23:53
  the
• 23:53
  key
• 23:53
  piece
• 23:54
  of
• 23:54
  what
• 23:54
  sets
• 23:54
  you
• 23:54
  guys
• 23:54
  apart,
• 23:55
  Spencer?
• 23:55
  Because
• 23:56
  I
• 23:56
  was
• 23:56
  talking
• 23:56
  about
• 23:56
  it
• 23:56
  on
• 23:56
  the
• 23:56
  podcast
• 23:57
  last
• 23:57
  week
• 23:57
  where
• 23:58
  I
• 23:58
  was
• 23:58
  teasing
• 23:58
  the
• 23:58
  fact
• 23:59
  that
• 23:59
  you
• 23:59
  were
• 23:59
  going
• 23:59
  to
• 23:59
  be
• 23:59
  on.
• 23:59
  I
• 24:00
  was
• 24:00
  saying
• 24:00
  like,
• 24:00
  you
• 24:00
  know,
• 24:00
  it
• 24:00
  comes
• 24:01
  down
• 24:01
  to
• 24:01
  accuracy
• 24:01
  and
• 24:02
  then
• 24:02
  it
• 24:02
  comes
• 24:02
  down
• 24:02
  to
• 24:03
  being
• 24:03
  able
• 24:03
  to
• 24:03
  do
• 24:03
  things
• 24:04
  that
• 24:04
  are
• 24:04
  insightful
• 24:05
  with
• 24:05
  the
• 24:05
  data
• 24:05
  that
• 24:06
  you're
• 24:06
  able
• 24:06
  to
• 24:06
  provide.
• 24:07
  Am
• 24:07
  I
• 24:07
  thinking
• 24:08
  about
• 24:08
  that
• 24:08
  the
• 24:08
  right
• 24:08
  way?
• 24:09
  Is
• 24:09
  that
• 24:09
  two
• 24:09
  of
• 24:09
  the
• 24:09
  key
• 24:10
  elements
• 24:10
  that,
• 24:10
  that
• 24:11
  separate
• 24:11
  Radar
• 24:12
  from
• 24:12
  the
• 24:12
  competition
• 24:13
  in
• 24:13
  your
• 24:13
  mind?
• 24:14
  Yeah,
• 24:14
  I'd
• 24:15
  say
• 24:15
  there's
• 24:15
  like
• 24:15
  kind
• 24:15
  of
• 24:16
  four
• 24:17
  main
• 24:17
  elements
• 24:17
  that
• 24:18
  separate
• 24:18
  us.
• 24:19
  The
• 24:19
  first
• 24:19
  is
• 24:20
  detect
• 24:20
  rate.
• 24:21
  So
• 24:21
  we
• 24:21
  have,
• 24:21
  you
• 24:22
  know,
• 24:22
  we
• 24:22
  guarantee
• 24:22
  actually
• 24:22
  above
• 24:23
  a
• 24:23
  99%
• 24:23
  detect
• 24:24
  rate
• 24:24
  in
• 24:24
  all
• 24:24
  of
• 24:25
  our
• 24:25
  contracts
• 24:25
  with
• 24:25
  customers.
• 24:27
  We
• 24:27
  also
• 24:28
  have
• 24:28
  the
• 24:29
  best
• 24:29
  location
• 24:29
  accuracy.
• 24:30
  So
• 24:31
  you'll
• 24:31
  see
• 24:31
  2
• 24:32
  foot
• 24:32
  location
• 24:32
  accuracy
• 24:33
  from
• 24:33
  our
• 24:33
  system
• 24:34
  at
• 24:34
  scale
• 24:35
  now
• 24:35
  in
• 24:35
  1500
• 24:36
  stores.
• 24:36
  And
• 24:37
  then
• 24:37
  the
• 24:37
  other
• 24:37
  piece
• 24:37
  is
• 24:37
  latency.
• 24:38
  So
• 24:38
  how
• 24:39
  quickly
• 24:39
  can
• 24:39
  you
• 24:39
  update
• 24:39
  the
• 24:39
  position
• 24:40
  of
• 24:40
  these
• 24:40
  items
• 24:40
  in
• 24:40
  the
• 24:40
  store
• 24:41
  and
• 24:41
  really
• 24:41
  measure
• 24:41
  the
• 24:41
  store
• 24:42
  the
• 24:42
  same
• 24:43
  way
• 24:43
  you
• 24:43
  measure
• 24:43
  an
• 24:43
  E
• 24:43
  Commerce
• 24:44
  platform?
• 24:44
  What
• 24:44
  are
• 24:44
  people
• 24:44
  picking
• 24:45
  up,
• 24:45
  putting
• 24:45
  down,
• 24:45
  taking
• 24:46
  the
• 24:46
  fitting
• 24:46
  room,
• 24:46
  et
• 24:47
  cetera?
• 24:48
  If
• 24:48
  you
• 24:48
  don't
• 24:48
  have
• 24:48
  the
• 24:48
  ability
• 24:49
  to
• 24:49
  update
• 24:49
  large
• 24:49
  populations
• 24:50
  of
• 24:50
  tags
• 24:50
  quickly,
• 24:51
  you
• 24:51
  miss
• 24:51
  out
• 24:51
  on
• 24:52
  all
• 24:52
  these
• 24:52
  measurements
• 24:52
  and
• 24:52
  you
• 24:52
  might
• 24:53
  as
• 24:53
  well
• 24:53
  just
• 24:53
  use
• 24:53
  a
• 24:53
  handheld
• 24:54
  system.
• 24:55
  So
• 24:56
  beyond
• 24:56
  that,
• 24:57
  the
• 24:57
  fourth
• 24:57
  thing
• 24:57
  that
• 24:58
  differentiates
• 24:58
  us
• 24:58
  is
• 24:58
  the
• 24:59
  fact
• 24:59
  that
• 24:59
  we're
• 24:59
  vertically
• 24:59
  integrated.
• 25:00
  So
• 25:00
  we
• 25:01
  built
• 25:01
  all
• 25:01
  the
• 25:01
  hardware
• 25:02
  from
• 25:02
  the
• 25:02
  ground
• 25:02
  up,
• 25:03
  all
• 25:03
  of
• 25:03
  our
• 25:03
  own
• 25:04
  proprietary
• 25:04
  signal
• 25:04
  processing
• 25:05
  antenna,
• 25:06
  et
• 25:06
  cetera.
• 25:06
  And
• 25:07
  then
• 25:07
  we
• 25:07
  also
• 25:07
  combined
• 25:07
  it
• 25:07
  with
• 25:08
  proprietary
• 25:08
  software
• 25:10
  that
• 25:10
  is
• 25:10
  meant
• 25:11
  to
• 25:11
  work
• 25:11
  with
• 25:11
  the
• 25:11
  hardware
• 25:12
  and
• 25:12
  take
• 25:12
  advantage
• 25:12
  of
• 25:12
  all
• 25:12
  those
• 25:13
  core
• 25:13
  technical
• 25:13
  improvements
• 25:14
  that
• 25:14
  we've
• 25:14
  made.
• 25:14
  That's
• 25:15
  really
• 25:15
  important
• 25:15
  there
• 25:16
  because
• 25:16
  there's
• 25:17
  a
• 25:17
  data
• 25:17
  layer
• 25:17
  that
• 25:17
  you're
• 25:18
  talking
• 25:18
  about.
• 25:18
  And
• 25:18
  so
• 25:19
  the
• 25:19
  latency
• 25:19
  was
• 25:19
  the
• 25:20
  key.
• 25:20
  Add
• 25:20
  to
• 25:20
  me
• 25:20
  in
• 25:20
  what
• 25:21
  you
• 25:21
  said,
• 25:21
  like
• 25:21
  the
• 25:21
  latency
• 25:22
  and
• 25:22
  being
• 25:22
  able
• 25:22
  to
• 25:23
  get
• 25:23
  as
• 25:23
  close
• 25:24
  to
• 25:24
  real
• 25:24
  time
• 25:24
  as
• 25:24
  you
• 25:25
  want
• 25:25
  to
• 25:25
  from
• 25:26
  a
• 25:26
  data
• 25:26
  perspective.
• 25:27
  So,
• 25:27
  you
• 25:27
  know,
• 25:28
  with
• 25:28
  that,
• 25:28
  with
• 25:29
  that
• 25:29
  as
• 25:29
  the
• 25:29
  backdrop,
• 25:29
  how
• 25:30
  close
• 25:30
  do
• 25:30
  you
• 25:30
  think
• 25:30
  we
• 25:30
  actually
• 25:31
  are
• 25:31
  to
• 25:32
  the
• 25:32
  idea
• 25:33
  of
• 25:33
  the
• 25:33
  truly
• 25:33
  connected
• 25:34
  store
• 25:34
  where
• 25:35
  you've
• 25:35
  got
• 25:35
  inventory,
• 25:35
  fulfillment,
• 25:36
  staffing,
• 25:37
  all
• 25:38
  working
• 25:38
  in
• 25:38
  concert
• 25:39
  together
• 25:40
  by
• 25:40
  way
• 25:41
  of
• 25:41
  that,
• 25:41
  you
• 25:41
  know,
• 25:42
  you
• 25:42
  know,
• 25:43
  basically
• 25:43
  real
• 25:43
  time
• 25:43
  data
• 25:44
  Layer
• 25:44
  as
• 25:44
  close
• 25:44
  as
• 25:45
  you
• 25:45
  can
• 25:45
  get
• 25:45
  to
• 25:45
  it.
• 25:46
  Yeah,
• 25:46
  I
• 25:46
  think
• 25:47
  we're,
• 25:47
  you
• 25:47
  know,
• 25:48
  we
• 25:48
  now
• 25:48
  have
• 25:48
  technology
• 25:48
  to
• 25:49
  enable
• 25:49
  that.
• 25:49
  Today
• 25:51
  we
• 25:53
  are
• 25:54
  launching
• 25:55
  and
• 25:55
  have
• 25:55
  launched
• 25:56
  analytics
• 25:56
  and
• 25:56
  beta
• 25:57
  with
• 25:57
  several
• 25:57
  of
• 25:57
  our
• 25:58
  customers
• 25:59
  where
• 25:59
  they're
• 25:59
  able
• 25:59
  to
• 26:00
  insights
• 26:00
  from
• 26:01
  the
• 26:01
  store.
• 26:01
  These
• 26:01
  insights
• 26:02
  impact
• 26:02
  things
• 26:03
  such
• 26:03
  as
• 26:03
  staffing,
• 26:03
  as
• 26:03
  you
• 26:04
  mentioned,
• 26:05
  how
• 26:05
  to
• 26:05
  allocate
• 26:07
  hours
• 26:08
  and
• 26:08
  where
• 26:08
  to
• 26:09
  in
• 26:09
  particular.
• 26:11
  And
• 26:12
  it's
• 26:12
  all
• 26:12
  this
• 26:12
  dynamic
• 26:12
  feedback
• 26:13
  loop
• 26:13
  and
• 26:13
  eventually
• 26:14
  becomes
• 26:14
  predictive.
• 26:14
  All
• 26:15
  right,
• 26:15
  great.
• 26:15
  Well,
• 26:15
  let's
• 26:15
  get
• 26:15
  you
• 26:15
  out
• 26:16
  of
• 26:16
  here
• 26:16
  on
• 26:16
  this.
• 26:16
  And
• 26:16
  for
• 26:16
  the
• 26:16
  record,
• 26:17
  I'm
• 26:17
  not
• 26:17
  making
• 26:17
  any
• 26:17
  bets
• 26:18
  with
• 26:18
  you
• 26:19
  in
• 26:19
  regards
• 26:19
  to
• 26:20
  your
• 26:20
  answer
• 26:20
  for
• 26:20
  this
• 26:20
  question,
• 26:21
  because
• 26:21
  I've
• 26:21
  learned
• 26:21
  my
• 26:21
  lesson
• 26:22
  on
• 26:23
  that
• 26:23
  front.
• 26:23
  But
• 26:23
  if
• 26:23
  you're
• 26:24
  on
• 26:24
  this
• 26:24
  podcast
• 26:25
  one
• 26:25
  year
• 26:25
  from
• 26:25
  now,
• 26:25
  because
• 26:25
  I
• 26:25
  think
• 26:26
  we
• 26:26
  had
• 26:26
  you
• 26:26
  on
• 26:26
  the
• 26:26
  podcast
• 26:27
  about
• 26:27
  a
• 26:27
  year
• 26:28
  ago,
• 26:28
  give
• 26:28
  or
• 26:28
  take.
• 26:29
  So
• 26:29
  let's
• 26:29
  say
• 26:29
  we
• 26:29
  flash
• 26:30
  forward
• 26:30
  a
• 26:30
  year
• 26:30
  from
• 26:30
  now.
• 26:31
  What
• 26:31
  do
• 26:32
  you
• 26:32
  hope
• 26:32
  radar
• 26:32
  has
• 26:33
  accomplished
• 26:33
  then?
• 26:34
  What
• 26:34
  do
• 26:34
  you
• 26:34
  hope
• 26:34
  to
• 26:34
  be
• 26:34
  talking
• 26:35
  to
• 26:35
  me
• 26:35
  about
• 26:35
  then?
• 26:36
  So
• 26:37
  I,
• 26:37
  I
• 26:37
  hope
• 26:37
  that
• 26:37
  we
• 26:38
  have
• 26:38
  deployed
• 26:39
  to
• 26:40
  significantly
• 26:40
  more
• 26:40
  fleets
• 26:41
  a
• 26:42
  year
• 26:42
  from
• 26:42
  now.
• 26:42
  That's,
• 26:43
  you
• 26:43
  know,
• 26:43
  given
• 26:44
  that's
• 26:44
  kind
• 26:44
  of
• 26:44
  like,
• 26:45
  know
• 26:45
  the
• 26:45
  main
• 26:45
  thing
• 26:45
  we
• 26:45
  have
• 26:45
  to
• 26:45
  accomplish
• 26:46
  is
• 26:46
  getting
• 26:46
  radar
• 26:47
  and
• 26:47
  more
• 26:47
  fleets.
• 26:49
  Beyond
• 26:49
  that,
• 26:49
  I
• 26:49
  think
• 26:50
  I,
• 26:50
  I
• 26:50
  really
• 26:51
  hope
• 26:51
  that
• 26:51
  we've
• 26:51
  accomplished
• 26:52
  moving
• 26:53
  into
• 26:53
  new
• 26:53
  categories
• 26:53
  of
• 26:54
  retail,
• 26:55
  RFID
• 26:56
  technology
• 26:56
  and.
• 26:56
  And
• 26:57
  radar
• 26:57
  technology
• 26:58
  combined,
• 26:59
  have
• 26:59
  gone
• 26:59
  to
• 26:59
  a
• 26:59
  place
• 27:00
  where
• 27:00
  this
• 27:00
  can
• 27:00
  expand
• 27:01
  outside
• 27:01
  of
• 27:01
  traditional
• 27:02
  apparel
• 27:02
  and
• 27:02
  footwear
• 27:02
  into
• 27:03
  like,
• 27:03
  beauty,
• 27:03
  consumer
• 27:04
  electronics,
• 27:04
  general
• 27:04
  merchandise.
• 27:06
  And
• 27:06
  I
• 27:07
  really
• 27:07
  think
• 27:07
  that's
• 27:07
  like
• 27:07
  the
• 27:08
  next
• 27:08
  frontier
• 27:08
  that
• 27:09
  will
• 27:09
  have
• 27:10
  this
• 27:10
  super
• 27:11
  beneficial
• 27:11
  effect
• 27:12
  across
• 27:12
  other
• 27:13
  categories
• 27:13
  of
• 27:13
  retail
• 27:14
  as
• 27:14
  well
• 27:14
  as
• 27:14
  like,
• 27:14
  continuing
• 27:15
  to
• 27:15
  drive
• 27:15
  the
• 27:15
  cost
• 27:15
  of
• 27:16
  tags
• 27:16
  lower
• 27:16
  and
• 27:16
  lower.
• 27:17
  Spencer,
• 27:17
  if
• 27:17
  you
• 27:17
  were
• 27:18
  to
• 27:18
  put
• 27:18
  your
• 27:18
  money
• 27:18
  where
• 27:18
  your
• 27:18
  mouth
• 27:18
  is
• 27:19
  and
• 27:19
  tell
• 27:19
  me,
• 27:19
  like,
• 27:19
  the
• 27:19
  next
• 27:20
  category
• 27:20
  of
• 27:20
  retail
• 27:21
  outside
• 27:21
  of
• 27:21
  apparel
• 27:22
  and
• 27:22
  footwear,
• 27:22
  where
• 27:22
  we'll
• 27:23
  see
• 27:23
  the
• 27:23
  big
• 27:24
  movement
• 27:24
  towards
• 27:25
  RFID
• 27:25
  and
• 27:25
  the
• 27:26
  way
• 27:26
  you're
• 27:26
  doing
• 27:26
  it
• 27:27
  at
• 27:27
  the
• 27:27
  retailers
• 27:28
  where
• 27:28
  you
• 27:28
  are,
• 27:28
  what
• 27:29
  would
• 27:29
  you.
• 27:29
  Where
• 27:29
  do
• 27:29
  you
• 27:29
  think
• 27:29
  it's
• 27:30
  going
• 27:30
  to
• 27:30
  be?
• 27:30
  I
• 27:31
  would
• 27:31
  say
• 27:32
  I
• 27:32
  think
• 27:32
  consumer
• 27:32
  electronics.
• 27:34
  Okay.
• 27:35
  Will
• 27:35
  be
• 27:36
  a
• 27:36
  big
• 27:36
  category.
• 27:37
  Consumer
• 27:37
  electronics.
• 27:38
  Okay.
• 27:38
  Wow.
• 27:38
  All
• 27:38
  right.
• 27:39
  That
• 27:39
  was
• 27:39
  not
• 27:39
  what
• 27:39
  I
• 27:39
  expected.
• 27:40
  All
• 27:40
  right.
• 27:40
  And
• 27:40
  I'm
• 27:40
  not.
• 27:41
  I'm
• 27:41
  not
• 27:41
  betting
• 27:41
  against
• 27:42
  you,
• 27:42
  my
• 27:42
  friend.
• 27:42
  I'm
• 27:42
  definitely
• 27:42
  not
• 27:43
  betting
• 27:43
  against
• 27:43
  you.
• 27:44
  Well,
• 27:44
  thank
• 27:44
  you
• 27:44
  so
• 27:45
  much,
• 27:45
  Spencer.
• 27:45
  That
• 27:45
  was
• 27:45
  great.
• 27:46
  Yeah,
• 27:46
  I
• 27:46
  appreciate
• 27:46
  it,
• 27:46
  Chris.
• 27:47
  Thank
• 27:47
  you.
• 27:52
  All
• 27:52
  right,
• 27:52
  headline
• 27:53
  number
• 27:53
  four.
• 27:53
  Shelley,
• 27:54
  before
• 27:54
  we
• 27:54
  hand
• 27:54
  it
• 27:54
  over
• 27:54
  to
• 27:54
  you,
• 27:55
  headline
• 27:55
  number
• 27:55
  four
• 27:55
  is
• 27:55
  brought
• 27:56
  to
• 27:56
  you
• 27:56
  by
• 27:56
  Ocampo
• 27:56
  Capital.
• 27:57
  Ocampo
• 27:58
  Capital
• 27:58
  is
• 27:58
  a
• 27:58
  venture
• 27:58
  capital
• 27:59
  firm
• 27:59
  founded
• 27:59
  by
• 27:59
  retail
• 28:00
  executives
• 28:00
  with
• 28:01
  the
• 28:01
  aim
• 28:01
  of
• 28:01
  helping
• 28:02
  early
• 28:02
  stage
• 28:02
  consumer
• 28:03
  businesses
• 28:03
  succeed
• 28:03
  through
• 28:04
  investment
• 28:04
  and
• 28:04
  operational
• 28:05
  support.
• 28:06
  Learn
• 28:06
  more@ocampo
• 28:07
  capital.com
• 28:09
  all
• 28:09
  right,
• 28:10
  Chris,
• 28:10
  for
• 28:10
  headline
• 28:11
  number
• 28:11
  four.
• 28:12
  Walmart
• 28:12
  reported
• 28:12
  on
• 28:13
  its
• 28:13
  Q1
• 28:14
  FY
• 28:14
  2027
• 28:15
  earnings
• 28:16
  call
• 28:16
  that
• 28:16
  its
• 28:16
  US
• 28:17
  store
• 28:17
  fulfilled
• 28:17
  delivery
• 28:18
  sales
• 28:18
  have
• 28:19
  more
• 28:19
  than
• 28:19
  doubled
• 28:19
  over
• 28:20
  the
• 28:20
  past
• 28:20
  two
• 28:20
  years
• 28:21
  with
• 28:21
  more
• 28:21
  than
• 28:21
  36%
• 28:22
  of
• 28:22
  deliveries
• 28:23
  arriving
• 28:23
  in
• 28:24
  three
• 28:24
  hours
• 28:24
  or
• 28:25
  less
• 28:25
  and
• 28:26
  sub
• 28:26
  hour
• 28:26
  delivery
• 28:27
  growing
• 28:27
  the
• 28:27
  fastest
• 28:28
  of
• 28:28
  all,
• 28:29
  according
• 28:29
  to
• 28:29
  Supply
• 28:30
  Chain
• 28:30
  Dive.
• 28:31
  CFO
• 28:31
  John
• 28:32
  David
• 28:32
  Rady
• 28:32
  said
• 28:33
  faster
• 28:33
  delivery
• 28:34
  speeds
• 28:34
  are
• 28:34
  directly
• 28:34
  fueling
• 28:35
  customer
• 28:35
  engagement
• 28:36
  and
• 28:36
  that
• 28:36
  Walmart
• 28:37
  can
• 28:37
  now
• 28:37
  reach
• 28:37
  approximately
• 28:38
  60%
• 28:39
  of
• 28:39
  the
• 28:39
  U.S.
• 28:39
  population
• 28:40
  with
• 28:40
  store
• 28:40
  fulfilled
• 28:41
  delivery.
• 28:42
  In
• 28:42
  addition,
• 28:42
  Walmart
• 28:43
  also
• 28:43
  reported
• 28:44
  that
• 28:44
  it
• 28:44
  hit
• 28:44
  1
• 28:45
  million
• 28:45
  drone
• 28:45
  deliveries
• 28:46
  last
• 28:46
  quarter,
• 28:47
  with
• 28:47
  more
• 28:47
  than
• 28:47
  40%
• 28:48
  of
• 28:48
  those
• 28:49
  occurring
• 28:49
  in
• 28:49
  Q1
• 28:50
  of
• 28:50
  2026
• 28:51
  alone.
• 28:52
  Chris,
• 28:52
  this
• 28:53
  is
• 28:53
  also
• 28:53
  the
• 28:53
  A
• 28:54
  and
• 28:54
  M
• 28:54
  consumer
• 28:55
  Retail
• 28:55
  Group
• 28:55
  put
• 28:56
  you
• 28:56
  on
• 28:56
  the
• 28:56
  spot.
• 28:57
  Question
• 28:57
  of
• 28:57
  the
• 28:57
  week.
• 28:58
  Here
• 28:58
  it
• 28:58
  is.
• 28:59
  There
• 29:00
  were
• 29:00
  a
• 29:00
  lot
• 29:00
  of
• 29:00
  record
• 29:01
  high
• 29:01
  numbers
• 29:01
  for
• 29:01
  Walmart
• 29:02
  in
• 29:02
  its
• 29:02
  earnings
• 29:03
  call
• 29:03
  related
• 29:03
  to
• 29:03
  store
• 29:04
  fulfilled
• 29:04
  delivery,
• 29:05
  total
• 29:05
  sales,
• 29:06
  customer
• 29:06
  reach,
• 29:06
  time
• 29:07
  to
• 29:07
  deliver,
• 29:07
  customer
• 29:08
  satisfaction,
• 29:09
  even
• 29:09
  drone
• 29:10
  deliveries.
• 29:10
  For
• 29:11
  this
• 29:11
  to
• 29:11
  really
• 29:11
  matter
• 29:12
  over
• 29:12
  time,
• 29:13
  which
• 29:13
  number
• 29:13
  are
• 29:13
  you
• 29:14
  keeping
• 29:14
  your
• 29:14
  eye
• 29:14
  on?
• 29:14
  The
• 29:15
  closest?
• 29:15
  Oh,
• 29:16
  geez,
• 29:16
  that's
• 29:16
  a
• 29:16
  really
• 29:16
  tough
• 29:17
  question.
• 29:17
  I
• 29:17
  can't
• 29:17
  wait
• 29:18
  to
• 29:18
  get
• 29:18
  your
• 29:18
  take
• 29:18
  on
• 29:18
  this
• 29:18
  too.
• 29:18
  As
• 29:19
  a
• 29:19
  former
• 29:19
  CEO,
• 29:21
  I
• 29:22
  think
• 29:22
  I.
• 29:23
  I'm
• 29:24
  probably
• 29:24
  going
• 29:24
  to
• 29:24
  take
• 29:24
  a
• 29:24
  lot
• 29:24
  of
• 29:24
  flack
• 29:25
  for
• 29:25
  this,
• 29:25
  but
• 29:25
  I
• 29:25
  think
• 29:25
  you
• 29:25
  have
• 29:25
  to
• 29:26
  watch
• 29:26
  transactions
• 29:27
  first
• 29:27
  and
• 29:27
  foremost
• 29:28
  because
• 29:28
  that
• 29:28
  signals
• 29:29
  to
• 29:29
  me
• 29:30
  customer
• 29:30
  love.
• 29:31
  And
• 29:31
  then
• 29:32
  as
• 29:32
  the
• 29:32
  next
• 29:32
  layer,
• 29:33
  I
• 29:33
  don't
• 29:33
  think
• 29:33
  you
• 29:33
  can
• 29:33
  just
• 29:33
  watch
• 29:34
  one
• 29:34
  either.
• 29:34
  I
• 29:35
  think
• 29:35
  as
• 29:35
  the
• 29:35
  next
• 29:35
  layer,
• 29:36
  you
• 29:36
  have
• 29:36
  to
• 29:36
  watch
• 29:37
  repeat
• 29:37
  usage
• 29:38
  and
• 29:38
  customer
• 29:39
  satisfaction
• 29:40
  around
• 29:40
  those
• 29:40
  types
• 29:41
  of
• 29:41
  deliveries.
• 29:41
  If
• 29:42
  all
• 29:42
  three
• 29:42
  of
• 29:42
  those
• 29:43
  metrics
• 29:43
  are
• 29:43
  going
• 29:43
  well,
• 29:44
  then
• 29:45
  you
• 29:45
  have
• 29:45
  an
• 29:45
  absolute
• 29:46
  home
• 29:46
  run.
• 29:46
  Because
• 29:46
  I
• 29:47
  agree
• 29:47
  with
• 29:47
  the
• 29:47
  CFO
• 29:49
  that
• 29:49
  getting
• 29:50
  customers
• 29:50
  to
• 29:50
  transact
• 29:51
  with
• 29:51
  you
• 29:51
  with
• 29:51
  this
• 29:52
  type
• 29:52
  of
• 29:52
  delivery
• 29:52
  speed
• 29:53
  execution,
• 29:54
  that
• 29:54
  drives
• 29:54
  loyalty.
• 29:55
  And
• 29:55
  it
• 29:56
  goes
• 29:56
  back
• 29:56
  even
• 29:56
  to
• 29:56
  what
• 29:56
  we
• 29:56
  talked
• 29:57
  about
• 29:57
  in
• 29:57
  the
• 29:57
  first
• 29:57
  headline.
• 29:57
  You
• 29:58
  know,
• 29:58
  like
• 29:58
  how
• 29:58
  are
• 29:58
  people
• 29:58
  gonna,
• 29:59
  you
• 29:59
  know,
• 30:00
  think
• 30:00
  about
• 30:00
  all
• 30:00
  that's
• 30:00
  coming
• 30:01
  when
• 30:01
  loyalty
• 30:01
  is
• 30:02
  a
• 30:02
  factor
• 30:02
  and
• 30:02
  confidence
• 30:03
  in
• 30:03
  delivery
• 30:03
  is
• 30:03
  a
• 30:03
  factor
• 30:04
  because
• 30:04
  speed
• 30:04
  is
• 30:05
  a
• 30:05
  universal
• 30:06
  truth.
• 30:06
  Amazon
• 30:07
  banks
• 30:07
  on
• 30:07
  it,
• 30:07
  Walmart's
• 30:08
  banking
• 30:08
  on
• 30:08
  it
• 30:08
  now
• 30:09
  because
• 30:09
  all
• 30:09
  things
• 30:10
  being
• 30:10
  equal,
• 30:10
  people
• 30:11
  want
• 30:11
  things
• 30:11
  faster.
• 30:12
  But
• 30:12
  with
• 30:12
  that
• 30:13
  said,
• 30:13
  Shelly,
• 30:14
  I'm
• 30:14
  also
• 30:15
  really
• 30:15
  anxious
• 30:16
  to
• 30:17
  watch
• 30:17
  the
• 30:17
  continued
• 30:17
  drone
• 30:18
  expansion.
• 30:18
  400,000
• 30:19
  drone
• 30:19
  deliveries
• 30:20
  in
• 30:20
  like
• 30:20
  three
• 30:21
  months
• 30:21
  of
• 30:21
  the
• 30:22
  first
• 30:22
  three
• 30:22
  months
• 30:22
  of
• 30:22
  the
• 30:23
  fiscal
• 30:23
  year.
• 30:24
  That's,
• 30:24
  that's
• 30:24
  insane.
• 30:25
  And
• 30:25
  they
• 30:25
  said
• 30:25
  the
• 30:25
  fastest
• 30:26
  deliveries
• 30:26
  in
• 30:27
  four
• 30:27
  minutes.
• 30:28
  You
• 30:28
  put
• 30:28
  that
• 30:28
  in
• 30:29
  perspective.
• 30:29
  This
• 30:30
  is
• 30:30
  crazy,
• 30:30
  Shelley.
• 30:31
  It
• 30:31
  means
• 30:31
  we
• 30:32
  could
• 30:32
  have
• 30:32
  ordered
• 30:33
  something
• 30:33
  at
• 30:33
  the
• 30:33
  start
• 30:34
  of
• 30:34
  this
• 30:34
  headline
• 30:35
  and
• 30:35
  before
• 30:35
  we
• 30:36
  are
• 30:36
  finished
• 30:36
  with
• 30:36
  it.
• 30:37
  Most
• 30:37
  likely
• 30:37
  because
• 30:38
  the
• 30:38
  clock
• 30:38
  is
• 30:38
  ticking.
• 30:39
  We
• 30:40
  could
• 30:40
  have,
• 30:40
  we
• 30:40
  could
• 30:40
  have
• 30:40
  had
• 30:41
  it
• 30:41
  delivered
• 30:41
  before
• 30:41
  we're
• 30:42
  even
• 30:42
  done
• 30:42
  debating
• 30:43
  it.
• 30:43
  That's
• 30:43
  just
• 30:43
  absolutely
• 30:44
  phenomenal
• 30:45
  and
• 30:45
  crazy
• 30:46
  to
• 30:46
  me.
• 30:46
  It's
• 30:47
  absolutely
• 30:47
  nuts.
• 30:48
  But
• 30:48
  I
• 30:48
  don't
• 30:48
  know.
• 30:48
  What
• 30:48
  do
• 30:48
  you
• 30:49
  think?
• 30:49
  I
• 30:49
  think
• 30:49
  this
• 30:50
  is
• 30:50
  incredibly
• 30:50
  powerful.
• 30:51
  I
• 30:51
  think
• 30:51
  this
• 30:52
  is
• 30:52
  Walmart
• 30:52
  putting
• 30:53
  the
• 30:53
  entire
• 30:53
  force
• 30:54
  of
• 30:54
  its
• 30:55
  scale
• 30:55
  to
• 30:55
  work.
• 30:56
  And
• 30:56
  I
• 30:57
  think
• 30:57
  there's
• 30:57
  two
• 30:57
  ways
• 30:57
  for
• 30:57
  Walmart
• 30:58
  to
• 30:58
  grow.
• 30:58
  Increase
• 30:59
  share
• 30:59
  of
• 30:59
  wallet
• 30:59
  or
• 31:00
  get
• 31:00
  more
• 31:00
  wallets.
• 31:00
  And
• 31:01
  when
• 31:01
  you
• 31:01
  talk
• 31:01
  about
• 31:02
  the
• 31:02
  Amazon
• 31:03
  vs
• 31:03
  Walmart,
• 31:04
  Amazon
• 31:05
  known
• 31:05
  for
• 31:06
  consistent
• 31:06
  delivery
• 31:07
  times,
• 31:08
  Walmart,
• 31:08
  you
• 31:09
  know
• 31:09
  that's
• 31:09
  probably
• 31:09
  the
• 31:10
  biggest
• 31:10
  competitive
• 31:10
  point.
• 31:11
  This
• 31:12
  is
• 31:12
  Walmart
• 31:12
  really
• 31:13
  making
• 31:13
  a
• 31:14
  big
• 31:14
  play
• 31:14
  here
• 31:14
  and
• 31:15
  a
• 31:15
  lot
• 31:15
  of
• 31:15
  investment
• 31:16
  in
• 31:16
  converting
• 31:17
  customers
• 31:18
  to
• 31:19
  into
• 31:19
  the
• 31:19
  Walmart
• 31:20
  ecosystem.
• 31:21
  So
• 31:21
  I
• 31:22
  agree
• 31:22
  with
• 31:22
  you
• 31:22
  on
• 31:22
  transactions
• 31:23
  but
• 31:23
  I
• 31:24
  lean
• 31:24
  more
• 31:24
  toward
• 31:25
  this
• 31:25
  behavior
• 31:26
  repetition
• 31:26
  because
• 31:27
  that's
• 31:27
  going
• 31:27
  to
• 31:27
  be
• 31:27
  the
• 31:27
  biggest
• 31:28
  signal
• 31:28
  of
• 31:28
  stickiness.
• 31:29
  So
• 31:30
  and
• 31:31
  that's
• 31:31
  I
• 31:31
  think
• 31:31
  the
• 31:32
  biggest
• 31:32
  differentiator
• 31:32
  of
• 31:33
  Walmart
• 31:33
  actually
• 31:34
  taking
• 31:34
  a
• 31:34
  ton
• 31:35
  of
• 31:35
  share
• 31:35
  from
• 31:35
  Amazon.
• 31:36
  So
• 31:37
  in
• 31:37
  converting
• 31:37
  those
• 31:37
  Amazon
• 31:38
  loyalists.
• 31:39
  But
• 31:39
  yeah,
• 31:40
  I'm
• 31:40
  excited
• 31:40
  to
• 31:40
  see
• 31:41
  Walmart
• 31:41
  really
• 31:41
  harness
• 31:42
  its
• 31:42
  power
• 31:42
  here
• 31:43
  and
• 31:43
  really
• 31:43
  make
• 31:43
  a
• 31:43
  big
• 31:44
  play
• 31:44
  that's
• 31:44
  significant
• 31:45
  to
• 31:45
  consumers.
• 31:46
  And
• 31:46
  I
• 31:47
  can't
• 31:47
  tell
• 31:47
  you
• 31:47
  how
• 31:48
  many
• 31:48
  times
• 31:48
  I'm
• 31:48
  out
• 31:49
  running
• 31:49
  errands
• 31:49
  or
• 31:50
  having
• 31:50
  lunch
• 31:50
  with
• 31:50
  a
• 31:50
  friend
• 31:50
  friend
• 31:50
  or
• 31:51
  dinner
• 31:51
  and
• 31:51
  I
• 31:51
  said
• 31:51
  oh,
• 31:51
  I
• 31:52
  need
• 31:52
  to
• 31:52
  pick
• 31:52
  up
• 31:52
  these
• 31:52
  few
• 31:53
  things
• 31:53
  later.
• 31:53
  Wouldn't
• 31:54
  it
• 31:54
  be
• 31:54
  great
• 31:54
  if
• 31:54
  the
• 31:54
  drone
• 31:54
  actually
• 31:55
  showed
• 31:55
  up
• 31:55
  and
• 31:55
  dropped
• 31:55
  those
• 31:56
  things
• 31:56
  off
• 31:56
  and
• 31:56
  saved
• 31:56
  me
• 31:57
  a
• 31:57
  trip.
• 31:57
  So,
• 31:57
  so
• 31:58
  I
• 31:58
  think
• 31:58
  this
• 31:58
  is
• 31:58
  exciting
• 31:59
  to
• 31:59
  see
• 31:59
  and,
• 32:00
  and
• 32:01
  I
• 32:01
  love
• 32:01
  when
• 32:01
  Walmart
• 32:02
  does
• 32:02
  things
• 32:02
  like
• 32:02
  this
• 32:03
  that
• 32:03
  are
• 32:03
  big
• 32:05
  because
• 32:05
  no
• 32:05
  one
• 32:05
  else
• 32:06
  in
• 32:06
  the
• 32:06
  world
• 32:06
  can
• 32:06
  can
• 32:06
  do
• 32:07
  it
• 32:07
  as
• 32:07
  well
• 32:07
  as
• 32:07
  they
• 32:07
  can.
• 32:08
  Yeah,
• 32:09
  yeah.
• 32:09
  100
• 32:10
  I've
• 32:10
  actually
• 32:10
  when
• 32:10
  I
• 32:11
  need
• 32:11
  a
• 32:11
  quick
• 32:11
  delivery
• 32:11
  I'm
• 32:12
  actually
• 32:12
  going
• 32:12
  to
• 32:12
  Walmart
• 32:12
  before
• 32:13
  Amazon.
• 32:13
  That's
• 32:13
  just
• 32:13
  what
• 32:14
  I'm
• 32:14
  doing
• 32:14
  now
• 32:14
  because
• 32:15
  they've
• 32:15
  just
• 32:15
  done
• 32:15
  such
• 32:16
  a
• 32:16
  good
• 32:16
  job,
• 32:16
  at
• 32:16
  least
• 32:17
  for
• 32:17
  the
• 32:17
  circles
• 32:18
  that
• 32:18
  you
• 32:18
  and
• 32:18
  I
• 32:18
  travel
• 32:18
  in
• 32:19
  of
• 32:19
  making
• 32:20
  this
• 32:20
  known
• 32:20
  that
• 32:20
  they
• 32:20
  have
• 32:21
  this
• 32:21
  option.
• 32:21
  But
• 32:22
  I
• 32:22
  think
• 32:22
  if
• 32:22
  we
• 32:22
  step
• 32:22
  back
• 32:22
  too
• 32:23
  and
• 32:23
  we
• 32:23
  take
• 32:23
  a
• 32:23
  30,000
• 32:24
  foot
• 32:24
  view
• 32:24
  of
• 32:24
  this,
• 32:24
  possibly
• 32:25
  even
• 32:25
  from
• 32:25
  a
• 32:25
  drone.
• 32:25
  Shelley
• 32:26
  is
• 32:26
  like
• 32:27
  you
• 32:27
  look
• 32:27
  at
• 32:27
  what
• 32:27
  we
• 32:27
  talked
• 32:28
  about
• 32:28
  like
• 32:28
  Walmart
• 32:29
  growth
• 32:29
  from
• 32:29
  Marketplace,
• 32:30
  right.
• 32:30
  The
• 32:31
  first
• 32:31
  headline
• 32:31
  we
• 32:31
  did
• 32:32
  and
• 32:32
  then
• 32:32
  also
• 32:32
  just
• 32:33
  tangentially
• 32:34
  growth
• 32:34
  from
• 32:34
  you
• 32:35
  know,
• 32:35
  upper
• 32:35
  income
• 32:35
  shoppers
• 32:36
  getting
• 32:36
  into
• 32:36
  Targets
• 32:36
  territory.
• 32:37
  The
• 32:37
  other
• 32:37
  part
• 32:38
  about
• 32:38
  drones
• 32:38
  that
• 32:38
  I
• 32:39
  think
• 32:39
  is
• 32:39
  really
• 32:39
  interesting,
• 32:39
  I
• 32:40
  love
• 32:40
  your
• 32:40
  take
• 32:40
  on
• 32:40
  this
• 32:41
  too
• 32:41
  is
• 32:42
  you're
• 32:42
  not
• 32:42
  just
• 32:43
  competing
• 32:43
  with
• 32:43
  Amazon
• 32:44
  and
• 32:44
  Target
• 32:44
  and
• 32:44
  other
• 32:45
  grocers
• 32:45
  here,
• 32:46
  you're
• 32:46
  also
• 32:46
  setting
• 32:47
  up
• 32:47
  the
• 32:47
  infrastructure
• 32:48
  to
• 32:48
  compete
• 32:48
  with
• 32:48
  every
• 32:49
  convenience
• 32:49
  store
• 32:50
  out
• 32:50
  there
• 32:50
  as
• 32:51
  well,
• 32:51
  which
• 32:51
  is
• 32:52
  a
• 32:52
  massive,
• 32:53
  massive
• 32:54
  market
• 32:54
  that
• 32:54
  oftentimes
• 32:55
  gets
• 32:55
  overlooked.
• 32:57
  That's
• 32:57
  right.
• 32:57
  And
• 32:57
  I
• 32:57
  think
• 32:58
  that
• 32:58
  that
• 32:58
  is
• 32:58
  also
• 32:59
  one
• 32:59
  of
• 32:59
  the
• 32:59
  biggest
• 33:00
  indicators
• 33:00
  that
• 33:00
  they
• 33:00
  can
• 33:01
  steal
• 33:01
  share.
• 33:01
  I
• 33:01
  mean,
• 33:02
  you
• 33:02
  know,
• 33:02
  and
• 33:02
  not
• 33:03
  only
• 33:03
  that
• 33:03
  they
• 33:03
  went
• 33:03
  on
• 33:03
  price
• 33:04
  and
• 33:05
  against
• 33:05
  these
• 33:05
  small
• 33:06
  convenience
• 33:07
  stores
• 33:07
  every
• 33:08
  day,
• 33:08
  but
• 33:09
  they're
• 33:09
  not
• 33:09
  the
• 33:09
  closest
• 33:10
  corner
• 33:10
  store.
• 33:10
  And
• 33:11
  so
• 33:11
  this
• 33:11
  makes
• 33:11
  Walmart
• 33:12
  incredibly
• 33:12
  accessible
• 33:13
  to
• 33:14
  anyone
• 33:14
  anywhere.
• 33:15
  And
• 33:15
  I
• 33:15
  think
• 33:15
  that
• 33:15
  makes
• 33:16
  a
• 33:16
  big
• 33:16
  difference.
• 33:17
  Yeah,
• 33:17
  in
• 33:18
  four
• 33:18
  minutes
• 33:18
  I'm
• 33:18
  getting
• 33:18
  my
• 33:19
  Gatorade
• 33:19
  and
• 33:19
  my
• 33:19
  Doritos
• 33:20
  from
• 33:20
  Walmart.
• 33:20
  I'm
• 33:21
  not
• 33:21
  driving
• 33:21
  to
• 33:21
  the
• 33:21
  local
• 33:22
  speedway.
• 33:22
  Are
• 33:23
  you
• 33:23
  kidding
• 33:23
  me?
• 33:23
  No
• 33:24
  way.
• 33:24
  No
• 33:25
  way.
• 33:25
  All
• 33:25
  right.
• 33:25
  Headline
• 33:26
  number
• 33:26
  five
• 33:26
  is
• 33:27
  brought
• 33:27
  to
• 33:27
  you
• 33:27
  by
• 33:27
  Volok.
• 33:28
  Veloc
• 33:28
  is
• 33:28
  a
• 33:28
  proven
• 33:29
  E
• 33:29
  grocery
• 33:29
  technology
• 33:30
  built
• 33:30
  by
• 33:30
  grocers
• 33:31
  for
• 33:31
  grocers.
• 33:32
  Exactly
• 33:32
  the
• 33:33
  type
• 33:33
  of
• 33:33
  technology
• 33:33
  we
• 33:34
  like
• 33:34
  here
• 33:34
  at
• 33:34
  Omnitalk.
• 33:35
  They
• 33:35
  unite
• 33:36
  proprietary
• 33:36
  software
• 33:37
  with
• 33:37
  right
• 33:37
  size
• 33:38
  automation
• 33:38
  to
• 33:38
  make
• 33:39
  sense
• 33:39
  same
• 33:39
  day
• 33:39
  delivery.
• 33:40
  Profitable.
• 33:41
  To
• 33:41
  learn
• 33:42
  more,
• 33:42
  visit
• 33:42
  Veloc.com
• 33:43
  that's
• 33:44
  V
• 33:44
  E
• 33:44
  L
• 33:44
  O
• 33:45
  Q.com
• 33:46
  headline
• 33:47
  number
• 33:47
  five
• 33:48
  AWS
• 33:48
  announced
• 33:49
  the
• 33:49
  Agentic
• 33:50
  Shopping
• 33:50
  Assistant
• 33:51
  on
• 33:51
  AWS,
• 33:52
  a
• 33:52
  new
• 33:52
  solution
• 33:53
  that
• 33:53
  packages
• 33:53
  the
• 33:53
  architecture,
• 33:54
  starter
• 33:55
  code
• 33:55
  and
• 33:55
  expert
• 33:55
  guidance
• 33:56
  behind
• 33:56
  Amazon's
• 33:57
  own
• 33:57
  Alexa
• 33:58
  for
• 33:58
  Shopping
• 33:58
  AI
• 33:58
  assistant
• 33:59
  and
• 33:59
  makes
• 34:00
  it
• 34:00
  available
• 34:00
  to
• 34:00
  any
• 34:00
  retailer
• 34:01
  to
• 34:01
  deploy
• 34:01
  as
• 34:02
  their
• 34:02
  own
• 34:02
  branded
• 34:03
  conversational
• 34:04
  shopping
• 34:04
  experience.
• 34:06
  According
• 34:06
  to
• 34:06
  an
• 34:06
  About
• 34:07
  Amazon
• 34:07
  blog
• 34:08
  post,
• 34:08
  the
• 34:08
  solution
• 34:08
  was
• 34:09
  built
• 34:09
  together
• 34:09
  with
• 34:09
  the
• 34:10
  AWS
• 34:10
  Generative
• 34:11
  AI
• 34:11
  Innovation
• 34:12
  center
• 34:12
  and
• 34:12
  is
• 34:13
  tailored
• 34:13
  to
• 34:13
  each
• 34:13
  retailer's
• 34:14
  specific
• 34:14
  catalog,
• 34:15
  customer
• 34:15
  base
• 34:16
  and
• 34:16
  brand
• 34:16
  voice,
• 34:17
  allowing
• 34:18
  retailers
• 34:18
  to
• 34:18
  launch
• 34:18
  their
• 34:19
  own
• 34:19
  conversational
• 34:20
  shopping
• 34:20
  experience
• 34:20
  in
• 34:21
  weeks
• 34:21
  rather
• 34:22
  than
• 34:22
  the
• 34:22
  years
• 34:22
  it
• 34:23
  would
• 34:23
  take
• 34:23
  to
• 34:23
  build
• 34:23
  it
• 34:24
  from
• 34:24
  scratch.
• 34:25
  Kate
• 34:25
  Spade
• 34:26
  is
• 34:26
  reportedly
• 34:26
  already
• 34:26
  using
• 34:27
  the
• 34:27
  solution
• 34:27
  to
• 34:27
  build
• 34:28
  its
• 34:28
  own
• 34:28
  AI
• 34:28
  shopping
• 34:29
  experience
• 34:29
  with
• 34:30
  additional
• 34:30
  retailers
• 34:31
  currently
• 34:31
  in
• 34:32
  testing.
• 34:33
  Shelley,
• 34:33
  I
• 34:33
  waited
• 34:33
  till
• 34:34
  the
• 34:34
  end
• 34:34
  to
• 34:34
  bring
• 34:35
  this
• 34:35
  headline
• 34:36
  into
• 34:36
  the
• 34:36
  fold
• 34:36
  because
• 34:37
  I
• 34:37
  really
• 34:37
  want
• 34:37
  to
• 34:37
  get
• 34:37
  your
• 34:38
  opinion
• 34:38
  and
• 34:38
  I
• 34:39
  want
• 34:39
  to
• 34:39
  know,
• 34:39
  is
• 34:39
  leveraging
• 34:40
  Amazon's
• 34:40
  tech
• 34:41
  for
• 34:41
  on
• 34:41
  site
• 34:42
  generative
• 34:42
  AI
• 34:42
  search
• 34:43
  something
• 34:43
  you
• 34:43
  would
• 34:44
  have
• 34:44
  considered
• 34:44
  at
• 34:45
  Certa
• 34:45
  Simmons?
• 34:46
  If
• 34:46
  yes,
• 34:46
  why?
• 34:47
  And
• 34:47
  if
• 34:47
  not,
• 34:48
  why
• 34:48
  not?
• 34:49
  Well
• 34:49
  speaking
• 34:49
  for,
• 34:50
  I'll
• 34:50
  just
• 34:50
  speak
• 34:50
  generally
• 34:51
  for
• 34:51
  any
• 34:51
  brand.
• 34:52
  Okay.
• 34:54
  Renting
• 34:55
  technology
• 34:55
  is
• 34:56
  smart.
• 34:56
  Compromising
• 34:57
  your
• 34:57
  customer
• 34:58
  relationship
• 34:59
  is
• 34:59
  very
• 34:59
  dangerous,
• 35:00
  especially
• 35:00
  with
• 35:01
  somebody
• 35:01
  as
• 35:01
  big
• 35:01
  as
• 35:01
  Amazon
• 35:02
  with
• 35:02
  the
• 35:02
  resources
• 35:03
  that
• 35:03
  they
• 35:03
  have.
• 35:04
  So
• 35:04
  I
• 35:04
  would
• 35:05
  probably
• 35:05
  use
• 35:06
  Amazon
• 35:06
  technology
• 35:07
  to
• 35:07
  learn,
• 35:08
  but
• 35:08
  that's
• 35:09
  about
• 35:09
  it.
• 35:09
  So
• 35:09
  I
• 35:10
  wouldn't
• 35:10
  want
• 35:10
  Amazon
• 35:11
  controlling
• 35:11
  my
• 35:11
  long
• 35:12
  term
• 35:12
  customer
• 35:12
  experience.
• 35:13
  But
• 35:13
  this
• 35:13
  is
• 35:14
  really
• 35:14
  where
• 35:14
  every
• 35:15
  retailer
• 35:15
  has
• 35:16
  to
• 35:16
  kind
• 35:16
  of
• 35:16
  answer
• 35:16
  this
• 35:17
  question.
• 35:17
  And
• 35:17
  I
• 35:17
  think
• 35:17
  this
• 35:17
  is
• 35:18
  the
• 35:18
  biggest
• 35:18
  question
• 35:18
  over
• 35:19
  the
• 35:19
  next
• 35:19
  10
• 35:19
  years
• 35:19
  of
• 35:19
  retail
• 35:20
  is
• 35:21
  who's
• 35:21
  going
• 35:21
  to
• 35:21
  own
• 35:22
  the
• 35:22
  customer
• 35:22
  intelligence
• 35:23
  layer
• 35:23
  for
• 35:24
  your
• 35:24
  company?
• 35:24
  And
• 35:24
  right
• 35:25
  now
• 35:25
  we
• 35:25
  have
• 35:26
  Google,
• 35:27
  Amazon,
• 35:28
  OpenAI,
• 35:29
  or
• 35:29
  is
• 35:30
  it
• 35:30
  going
• 35:30
  to
• 35:30
  be
• 35:30
  yourself?
• 35:31
  And
• 35:32
  each
• 35:32
  retailer
• 35:33
  or
• 35:33
  brand
• 35:33
  is
• 35:33
  going
• 35:33
  to
• 35:34
  have
• 35:34
  to
• 35:34
  assess
• 35:34
  the
• 35:34
  risks
• 35:35
  of
• 35:35
  each
• 35:35
  of
• 35:35
  those
• 35:35
  and
• 35:36
  what's
• 35:36
  going
• 35:36
  to
• 35:36
  be
• 35:36
  most
• 35:37
  beneficial.
• 35:38
  But
• 35:39
  if
• 35:39
  I
• 35:39
  had
• 35:39
  the
• 35:40
  resources
• 35:40
  to
• 35:41
  build
• 35:41
  my
• 35:41
  own
• 35:42
  solution
• 35:42
  or
• 35:43
  take
• 35:43
  a
• 35:43
  smaller
• 35:43
  off
• 35:44
  the
• 35:44
  shelf
• 35:44
  solution
• 35:44
  for
• 35:45
  this,
• 35:45
  I
• 35:45
  would
• 35:45
  use
• 35:45
  it.
• 35:46
  I
• 35:46
  would
• 35:46
  not
• 35:46
  count
• 35:47
  on
• 35:47
  Amazon
• 35:47
  doing
• 35:47
  this
• 35:48
  over
• 35:48
  time
• 35:48
  and
• 35:48
  giving
• 35:49
  them
• 35:49
  that
• 35:49
  much
• 35:49
  data
• 35:49
  about
• 35:50
  my
• 35:50
  customers.
• 35:51
  Yeah,
• 35:51
  I
• 35:51
  think
• 35:52
  I
• 35:52
  100%
• 35:52
  agree.
• 35:53
  My
• 35:53
  question
• 35:53
  I
• 35:53
  have
• 35:53
  for
• 35:54
  you
• 35:54
  that
• 35:55
  you're
• 35:55
  making
• 35:55
  me
• 35:55
  think
• 35:55
  of
• 35:55
  like,
• 35:56
  does
• 35:56
  it
• 35:56
  matter
• 35:57
  what
• 35:57
  type
• 35:57
  of
• 35:58
  retailer
• 35:58
  you
• 35:58
  are?
• 35:59
  Like,
• 35:59
  you
• 36:00
  know,
• 36:00
  does
• 36:00
  the
• 36:00
  fact
• 36:00
  that,
• 36:01
  like,
• 36:01
  am
• 36:01
  I
• 36:02
  okay
• 36:02
  with
• 36:02
  this,
• 36:02
  that
• 36:02
  Kate
• 36:03
  Spade
• 36:03
  is
• 36:03
  testing
• 36:04
  it?
• 36:04
  Or
• 36:04
  would
• 36:04
  you
• 36:04
  tell
• 36:04
  the
• 36:05
  same
• 36:05
  thing
• 36:05
  to
• 36:05
  Kate
• 36:05
  Spade
• 36:06
  versus
• 36:07
  like,
• 36:07
  you
• 36:08
  know,
• 36:08
  Walmart
• 36:08
  would
• 36:08
  never
• 36:08
  do
• 36:09
  it.
• 36:09
  But
• 36:09
  like,
• 36:09
  you
• 36:09
  know,
• 36:10
  a
• 36:10
  Walgreens
• 36:11
  is
• 36:11
  an
• 36:11
  example,
• 36:11
  you
• 36:11
  know,
• 36:12
  a
• 36:12
  top
• 36:12
  10
• 36:12
  US
• 36:12
  retailer.
• 36:13
  Would
• 36:13
  you
• 36:13
  ever,
• 36:13
  you
• 36:14
  know,
• 36:15
  advise
• 36:15
  them
• 36:15
  to
• 36:15
  do
• 36:15
  it
• 36:16
  or
• 36:16
  would
• 36:16
  you
• 36:16
  take
• 36:16
  the
• 36:16
  same
• 36:16
  approach
• 36:17
  that
• 36:17
  you
• 36:17
  just
• 36:17
  said?
• 36:17
  Like,
• 36:18
  does
• 36:18
  it
• 36:18
  matter
• 36:18
  what
• 36:19
  vertical
• 36:19
  or
• 36:19
  what
• 36:20
  size
• 36:20
  of
• 36:20
  retailer
• 36:20
  you
• 36:21
  are?
• 36:21
  I
• 36:21
  think
• 36:21
  it
• 36:21
  matters
• 36:22
  the
• 36:23
  brands
• 36:23
  that
• 36:23
  you
• 36:24
  have.
• 36:24
  So
• 36:24
  for
• 36:25
  instance,
• 36:25
  Kate
• 36:25
  Spade
• 36:26
  is
• 36:26
  a
• 36:26
  brand.
• 36:26
  So,
• 36:27
  so
• 36:27
  if
• 36:28
  people
• 36:28
  are
• 36:28
  shopping
• 36:28
  for
• 36:28
  Kate
• 36:29
  Spade,
• 36:30
  they
• 36:30
  have
• 36:30
  a
• 36:30
  lot
• 36:30
  of
• 36:30
  brand
• 36:31
  equity.
• 36:31
  Um,
• 36:32
  I
• 36:32
  would
• 36:32
  argue
• 36:32
  in
• 36:32
  a
• 36:33
  Google
• 36:33
  ecosystem
• 36:34
  where
• 36:34
  they
• 36:34
  can
• 36:35
  essentially
• 36:35
  prop
• 36:35
  up
• 36:36
  other
• 36:36
  brands
• 36:36
  or
• 36:36
  if
• 36:37
  they
• 36:37
  eventually
• 36:37
  start
• 36:37
  charging
• 36:38
  for
• 36:38
  search
• 36:38
  results
• 36:39
  and
• 36:39
  those
• 36:39
  sorts
• 36:39
  of
• 36:39
  things
• 36:40
  that
• 36:40
  could
• 36:40
  become
• 36:40
  margin
• 36:41
  dilutive
• 36:41
  for
• 36:41
  a
• 36:41
  brand
• 36:41
  like
• 36:42
  Kate
• 36:42
  Spade.
• 36:42
  But
• 36:43
  when
• 36:43
  you
• 36:43
  have
• 36:43
  something
• 36:44
  so
• 36:44
  unique
• 36:44
  in
• 36:44
  a
• 36:45
  brand,
• 36:45
  it
• 36:45
  probably
• 36:46
  isn't
• 36:46
  risky.
• 36:47
  But
• 36:47
  if
• 36:47
  you're,
• 36:48
  you
• 36:48
  know,
• 36:49
  a
• 36:49
  retailer
• 36:50
  that
• 36:50
  has
• 36:50
  brands
• 36:50
  that
• 36:50
  are
• 36:51
  sold
• 36:51
  across
• 36:51
  multiple
• 36:52
  retailers,
• 36:53
  I
• 36:53
  think
• 36:53
  that
• 36:53
  that
• 36:54
  becomes,
• 36:54
  you
• 36:55
  know,
• 36:55
  a
• 36:56
  little
• 36:56
  bit
• 36:56
  more
• 36:56
  risky
• 36:57
  in
• 36:57
  terms
• 36:57
  of
• 36:57
  how
• 36:57
  much
• 36:58
  data
• 36:58
  Amazon
• 36:59
  is
• 36:59
  actually
• 36:59
  getting
• 36:59
  about
• 37:01
  in
• 37:01
  terms
• 37:01
  of
• 37:01
  your
• 37:01
  business.
• 37:03
  So
• 37:03
  yeah,
• 37:03
  I
• 37:03
  think
• 37:03
  it
• 37:03
  depends.
• 37:05
  Yeah,
• 37:05
  I
• 37:05
  think
• 37:05
  I,
• 37:06
  I
• 37:06
  think,
• 37:06
  I
• 37:07
  think
• 37:07
  I
• 37:07
  fundamentally
• 37:08
  agree
• 37:08
  with
• 37:08
  you.
• 37:08
  I
• 37:08
  mean,
• 37:08
  I
• 37:08
  think,
• 37:08
  you
• 37:09
  know,
• 37:09
  when
• 37:09
  I
• 37:09
  step
• 37:09
  back,
• 37:09
  I'm
• 37:09
  like,
• 37:10
  I
• 37:10
  think
• 37:10
  you
• 37:10
  consider
• 37:10
  it.
• 37:11
  You
• 37:11
  know,
• 37:11
  I
• 37:11
  might
• 37:11
  kind
• 37:12
  of
• 37:12
  put
• 37:12
  the
• 37:12
  softball
• 37:13
  question
• 37:13
  out
• 37:13
  there
• 37:13
  in
• 37:13
  some
• 37:13
  ways.
• 37:14
  Like
• 37:14
  I
• 37:14
  was
• 37:14
  like,
• 37:14
  do
• 37:14
  you
• 37:14
  consider
• 37:15
  it?
• 37:15
  I
• 37:15
  think,
• 37:15
  yeah,
• 37:16
  you
• 37:16
  always
• 37:16
  consider
• 37:16
  it.
• 37:16
  You
• 37:17
  never
• 37:17
  like
• 37:17
  dismiss
• 37:18
  anything
• 37:18
  wholeheartedly.
• 37:19
  But
• 37:19
  I
• 37:19
  think
• 37:20
  the
• 37:20
  point
• 37:20
  that
• 37:20
  I
• 37:20
  come
• 37:20
  back
• 37:21
  to
• 37:21
  is
• 37:21
  what
• 37:21
  is
• 37:21
  what
• 37:21
  you're
• 37:22
  saying,
• 37:22
  which
• 37:22
  is
• 37:23
  it
• 37:23
  is
• 37:23
  such
• 37:23
  a
• 37:24
  mission
• 37:24
  critical
• 37:25
  element
• 37:25
  of
• 37:25
  success
• 37:26
  for
• 37:26
  you
• 37:26
  as
• 37:26
  a
• 37:26
  retailer.
• 37:27
  Like
• 37:27
  when
• 37:27
  you
• 37:27
  have
• 37:27
  people
• 37:27
  shopping
• 37:28
  on
• 37:28
  your
• 37:28
  site,
• 37:29
  you
• 37:29
  need
• 37:29
  that
• 37:29
  to
• 37:29
  work.
• 37:30
  You
• 37:30
  know,
• 37:30
  you
• 37:30
  need
• 37:30
  it
• 37:31
  to
• 37:31
  work
• 37:31
  because
• 37:31
  that's
• 37:32
  your
• 37:32
  interaction
• 37:32
  with
• 37:33
  your
• 37:33
  customer
• 37:33
  and
• 37:34
  you
• 37:34
  don't
• 37:34
  want
• 37:34
  to
• 37:34
  tie
• 37:34
  it
• 37:35
  to
• 37:35
  somebody
• 37:35
  else.
• 37:35
  So
• 37:36
  I
• 37:36
  think
• 37:36
  you
• 37:36
  got
• 37:36
  to
• 37:36
  be
• 37:36
  very
• 37:37
  careful
• 37:38
  about
• 37:38
  off,
• 37:39
  you
• 37:39
  know,
• 37:39
  offloading
• 37:40
  this
• 37:40
  and
• 37:40
  it,
• 37:40
  I
• 37:41
  mean,
• 37:41
  it's
• 37:41
  a,
• 37:41
  to
• 37:41
  me,
• 37:41
  I
• 37:42
  don't
• 37:42
  know.
• 37:42
  Shelly,
• 37:42
  do
• 37:42
  you
• 37:42
  think
• 37:43
  it's
• 37:43
  akin
• 37:43
  to
• 37:43
  the
• 37:44
  Web
• 37:45
  browser
• 37:45
  experience
• 37:45
  30
• 37:46
  years
• 37:46
  ago
• 37:46
  when,
• 37:46
  you
• 37:46
  know,
• 37:47
  like
• 37:47
  Target
• 37:48
  and
• 37:48
  Toys
• 37:48
  R
• 37:48
  Us
• 37:49
  were
• 37:49
  using,
• 37:50
  you
• 37:50
  know,
• 37:50
  Amazon
• 37:51
  for
• 37:51
  that.
• 37:52
  And
• 37:53
  in
• 37:53
  a
• 37:53
  lot
• 37:53
  of
• 37:53
  ways,
• 37:54
  this
• 37:54
  is
• 37:54
  going
• 37:54
  to
• 37:54
  become
• 37:54
  the
• 37:55
  new
• 37:55
  interface
• 37:56
  for
• 37:56
  how
• 37:56
  commerce
• 37:56
  is
• 37:57
  done
• 37:57
  when
• 37:57
  people
• 37:57
  are
• 37:57
  showing
• 37:58
  up
• 37:58
  on
• 37:58
  your
• 37:58
  sites
• 37:58
  or
• 37:58
  on
• 37:59
  your
• 37:59
  mobile
• 37:59
  apps,
• 37:59
  at
• 38:00
  least
• 38:00
  as
• 38:00
  we
• 38:00
  know
• 38:00
  it
• 38:00
  today.
• 38:02
  And
• 38:02
  so
• 38:02
  you
• 38:02
  want
• 38:02
  to
• 38:02
  have
• 38:02
  control
• 38:03
  of
• 38:03
  your
• 38:03
  own
• 38:03
  destiny
• 38:03
  in
• 38:04
  that
• 38:04
  realm,
• 38:04
  I
• 38:04
  think,
• 38:04
  because
• 38:05
  I
• 38:05
  can
• 38:05
  remember
• 38:05
  the
• 38:05
  horror
• 38:05
  stories
• 38:06
  of
• 38:06
  like,
• 38:06
  yeah,
• 38:07
  we
• 38:07
  were
• 38:07
  getting
• 38:07
  all
• 38:07
  the
• 38:08
  product
• 38:08
  updates
• 38:08
  later
• 38:09
  than
• 38:09
  Amazon
• 38:09
  was
• 38:10
  getting
• 38:10
  them,
• 38:10
  you
• 38:10
  know,
• 38:10
  because
• 38:11
  they
• 38:11
  know
• 38:11
  how
• 38:11
  to
• 38:11
  stay
• 38:11
  in
• 38:12
  front
• 38:12
  of
• 38:12
  the
• 38:12
  customer
• 38:13
  in
• 38:13
  terms
• 38:13
  of
• 38:13
  what
• 38:13
  the
• 38:13
  customer
• 38:14
  wants
• 38:14
  through
• 38:15
  search.
• 38:15
  You
• 38:15
  know,
• 38:16
  generative
• 38:16
  search,
• 38:16
  like
• 38:17
  this,
• 38:17
  you
• 38:17
  know,
• 38:17
  if
• 38:17
  you
• 38:17
  extrapolate
• 38:18
  it
• 38:18
  out.
• 38:18
  So,
• 38:19
  so
• 38:19
  I,
• 38:20
  yeah,
• 38:20
  I,
• 38:21
  I
• 38:21
  don't
• 38:21
  know.
• 38:22
  Am
• 38:22
  I,
• 38:22
  am
• 38:23
  I
• 38:23
  crazy
• 38:23
  to
• 38:23
  think
• 38:23
  like
• 38:23
  that
• 38:24
  is,
• 38:24
  is
• 38:24
  that
• 38:24
  analogy
• 38:25
  one
• 38:25
  that
• 38:25
  you
• 38:26
  would
• 38:26
  use?
• 38:27
  It
• 38:27
  is,
• 38:27
  and
• 38:27
  I
• 38:28
  think
• 38:28
  it
• 38:28
  absolutely
• 38:29
  is.
• 38:29
  And
• 38:29
  if
• 38:30
  I'm
• 38:30
  a
• 38:30
  retailer
• 38:31
  or
• 38:31
  a
• 38:31
  brand
• 38:32
  moving
• 38:32
  forward
• 38:32
  in
• 38:33
  the
• 38:33
  next
• 38:33
  10
• 38:33
  years,
• 38:33
  I'm
• 38:33
  protecting
• 38:34
  three
• 38:34
  things.
• 38:35
  My
• 38:36
  brand
• 38:37
  equity
• 38:37
  and
• 38:38
  continuing
• 38:38
  to
• 38:38
  build
• 38:38
  that
• 38:39
  and
• 38:39
  invest
• 38:39
  in
• 38:39
  it,
• 38:40
  because
• 38:40
  that's
• 38:40
  unique
• 38:40
  to
• 38:41
  me,
• 38:41
  my
• 38:42
  data
• 38:42
  and
• 38:43
  my
• 38:43
  customer
• 38:43
  relationships.
• 38:44
  And
• 38:45
  if
• 38:45
  you
• 38:45
  protect
• 38:45
  all
• 38:45
  of
• 38:46
  those
• 38:46
  three
• 38:46
  things,
• 38:47
  there's
• 38:47
  probably
• 38:47
  like
• 38:48
  moats
• 38:48
  within
• 38:48
  that
• 38:49
  where
• 38:49
  you
• 38:49
  can
• 38:50
  leverage
• 38:50
  data
• 38:51
  and
• 38:51
  the
• 38:51
  strength
• 38:51
  of
• 38:51
  your
• 38:52
  brand
• 38:52
  and
• 38:52
  your
• 38:52
  customer
• 38:52
  relationships
• 38:53
  to
• 38:53
  continue
• 38:53
  to
• 38:54
  grow.
• 38:54
  If
• 38:54
  any
• 38:55
  of
• 38:55
  those
• 38:55
  becomes
• 38:56
  highly
• 38:56
  compromised
• 38:58
  or
• 38:58
  used
• 38:59
  in
• 38:59
  a
• 38:59
  different
• 38:59
  way,
• 39:00
  that
• 39:00
  could
• 39:00
  potentially
• 39:01
  be
• 39:01
  problematic.
• 39:02
  How
• 39:02
  does
• 39:02
  the
• 39:02
  whole
• 39:02
  idea
• 39:03
  of
• 39:03
  agentic
• 39:03
  commerce
• 39:04
  play
• 39:04
  into
• 39:04
  those
• 39:04
  three
• 39:05
  things
• 39:05
  you
• 39:05
  just
• 39:05
  said?
• 39:06
  Well,
• 39:06
  that
• 39:06
  one
• 39:07
  is
• 39:07
  a
• 39:07
  big
• 39:07
  wait
• 39:07
  and
• 39:07
  see.
• 39:08
  I
• 39:08
  think
• 39:09
  I
• 39:09
  use,
• 39:10
  you
• 39:10
  know,
• 39:11
  chat
• 39:11
  GPT
• 39:12
  and
• 39:12
  agents
• 39:13
  when
• 39:13
  I'm
• 39:13
  looking
• 39:14
  for
• 39:14
  products
• 39:14
  now
• 39:14
  and
• 39:15
  getting
• 39:15
  information,
• 39:16
  you
• 39:16
  know,
• 39:16
  around
• 39:17
  products.
• 39:17
  And
• 39:17
  it's
• 39:17
  very
• 39:18
  informative
• 39:18
  and
• 39:19
  not
• 39:19
  only
• 39:19
  what
• 39:19
  the
• 39:19
  products
• 39:20
  are,
• 39:20
  but
• 39:20
  how
• 39:20
  I
• 39:20
  should
• 39:21
  use
• 39:21
  them.
• 39:22
  And
• 39:22
  so
• 39:22
  I
• 39:23
  think
• 39:23
  that
• 39:23
  that
• 39:23
  becomes,
• 39:24
  I
• 39:24
  mean,
• 39:24
  it's,
• 39:25
  it'll
• 39:25
  disintermediate
• 39:26
  things
• 39:27
  like
• 39:27
  Google.
• 39:27
  And
• 39:27
  that's
• 39:28
  why
• 39:28
  the
• 39:28
  conversation
• 39:28
  we
• 39:28
  had
• 39:29
  earlier
• 39:29
  with
• 39:29
  Google
• 39:30
  wanting
• 39:30
  to
• 39:30
  own
• 39:31
  the
• 39:31
  shopping
• 39:32
  ecosystem,
• 39:32
  I
• 39:33
  mean,
• 39:33
  they're
• 39:33
  being
• 39:33
  disintermediated
• 39:34
  with
• 39:34
  search
• 39:35
  right
• 39:35
  now.
• 39:36
  And
• 39:36
  so
• 39:36
  that
• 39:36
  becomes
• 39:36
  very
• 39:37
  interesting
• 39:37
  to
• 39:37
  see
• 39:37
  how,
• 39:38
  how
• 39:38
  powerful
• 39:39
  could
• 39:39
  that
• 39:39
  be?
• 39:41
  But
• 39:41
  I
• 39:41
  think,
• 39:41
  you
• 39:42
  know,
• 39:42
  so
• 39:42
  far,
• 39:43
  I
• 39:43
  think
• 39:43
  brands
• 39:44
  have
• 39:44
  to
• 39:45
  invest
• 39:45
  in
• 39:46
  agentic
• 39:47
  search
• 39:47
  and
• 39:48
  ensuring
• 39:48
  that
• 39:48
  they
• 39:49
  are
• 39:49
  able
• 39:49
  to
• 39:50
  really
• 39:51
  come
• 39:52
  up
• 39:52
  in
• 39:52
  search
• 39:52
  as,
• 39:52
  as
• 39:53
  people
• 39:53
  are
• 39:53
  using
• 39:54
  chat
• 39:54
  GPT
• 39:55
  or
• 39:55
  OpenAI
• 39:56
  to
• 39:56
  do
• 39:56
  that.
• 39:56
  And
• 39:57
  the
• 39:57
  ways
• 39:57
  that
• 39:57
  that
• 39:58
  happens
• 39:58
  is
• 39:58
  really
• 39:58
  through
• 39:59
  earned
• 39:59
  media
• 40:00
  and
• 40:00
  unearned
• 40:01
  media
• 40:01
  placement.
• 40:01
  And
• 40:02
  so,
• 40:03
  so
• 40:03
  I
• 40:03
  think
• 40:03
  that
• 40:03
  this
• 40:03
  is
• 40:03
  a
• 40:04
  whole
• 40:04
  new
• 40:04
  industry
• 40:04
  that's
• 40:05
  coming
• 40:05
  up
• 40:05
  in
• 40:05
  terms
• 40:05
  of
• 40:06
  agentic
• 40:06
  search
• 40:06
  that
• 40:07
  brands
• 40:07
  also
• 40:07
  have
• 40:08
  to
• 40:08
  have
• 40:08
  as
• 40:08
  a
• 40:08
  pillar
• 40:09
  along
• 40:09
  with
• 40:10
  how
• 40:10
  they're
• 40:10
  activating
• 40:10
  their
• 40:11
  brand
• 40:11
  in
• 40:11
  other
• 40:11
  places.
• 40:12
  Yeah,
• 40:13
  right.
• 40:13
  And
• 40:13
  that's
• 40:13
  why
• 40:14
  I
• 40:14
  said
• 40:14
  at
• 40:14
  the
• 40:14
  outset,
• 40:14
  like,
• 40:15
  I
• 40:15
  think
• 40:15
  this
• 40:15
  collection
• 40:16
  of
• 40:16
  headlines
• 40:16
  really
• 40:17
  explains
• 40:17
  where
• 40:17
  the
• 40:18
  industry
• 40:18
  is
• 40:18
  going
• 40:19
  because,
• 40:19
  yeah,
• 40:19
  the
• 40:19
  search
• 40:19
  is
• 40:20
  one
• 40:20
  thing,
• 40:20
  but
• 40:20
  then
• 40:20
  the
• 40:21
  agentic
• 40:21
  transaction
• 40:22
  where,
• 40:22
  you
• 40:23
  know,
• 40:23
  the
• 40:23
  retailer
• 40:24
  isn't
• 40:24
  even
• 40:24
  involved
• 40:24
  in
• 40:25
  that
• 40:25
  anymore,
• 40:25
  which
• 40:25
  is
• 40:26
  what
• 40:26
  Google's
• 40:26
  trying
• 40:26
  to
• 40:26
  do
• 40:27
  with
• 40:27
  Universal
• 40:27
  Cart,
• 40:27
  which
• 40:28
  is
• 40:28
  what
• 40:28
  the
• 40:28
  LLMs
• 40:29
  are
• 40:29
  trying
• 40:29
  to
• 40:29
  do
• 40:29
  as
• 40:29
  well.
• 40:30
  You
• 40:31
  know,
• 40:31
  that
• 40:31
  creates
• 40:32
  a
• 40:32
  disconnect
• 40:33
  in
• 40:33
  terms
• 40:33
  of
• 40:33
  the
• 40:33
  brand's,
• 40:34
  you
• 40:34
  know,
• 40:35
  connection
• 40:35
  with
• 40:35
  that
• 40:35
  consumer.
• 40:36
  They're
• 40:36
  no
• 40:36
  longer
• 40:37
  as
• 40:37
  intimately
• 40:38
  involved
• 40:38
  in
• 40:39
  that
• 40:39
  customer
• 40:39
  transaction
• 40:40
  as
• 40:40
  they
• 40:40
  have
• 40:40
  been
• 40:41
  in
• 40:41
  the
• 40:41
  past.
• 40:42
  Depending
• 40:42
  on
• 40:42
  where
• 40:43
  it's
• 40:43
  happening,
• 40:43
  of
• 40:43
  course.
• 40:44
  Like,
• 40:44
  some
• 40:44
  brands
• 40:44
  will
• 40:44
  sell
• 40:45
  on
• 40:45
  their
• 40:45
  own,
• 40:45
  some
• 40:45
  on
• 40:46
  their
• 40:46
  own
• 40:46
  website,
• 40:46
  some
• 40:46
  will
• 40:47
  sell
• 40:47
  on
• 40:47
  Amazon,
• 40:47
  you
• 40:47
  know,
• 40:48
  that
• 40:48
  way.
• 40:48
  And
• 40:49
  I,
• 40:49
  you
• 40:49
  know,
• 40:49
  how
• 40:50
  this
• 40:50
  all
• 40:50
  mixes
• 40:51
  out,
• 40:52
  none
• 40:52
  of
• 40:52
  us
• 40:52
  knows.
• 40:52
  But
• 40:53
  my
• 40:53
  God,
• 40:54
  it's
• 40:54
  a
• 40:54
  fascinating
• 40:54
  time
• 40:55
  to
• 40:55
  be
• 40:56
  in
• 40:56
  retail.
• 40:57
  It
• 40:57
  really
• 40:57
  is.
• 40:57
  All
• 40:58
  right,
• 40:58
  Shelly,
• 40:58
  let's
• 40:58
  go
• 40:58
  to
• 40:59
  the
• 40:59
  Lightning
• 40:59
  round.
• 40:59
  It's
• 41:00
  June,
• 41:00
  the
• 41:00
  kids
• 41:01
  are
• 41:01
  out
• 41:01
  of
• 41:01
  school,
• 41:01
  the
• 41:02
  Grand
• 41:02
  Canyon
• 41:02
  excluded,
• 41:04
  what
• 41:04
  is
• 41:04
  the
• 41:04
  number
• 41:05
  one
• 41:05
  must
• 41:05
  see
• 41:06
  tourist
• 41:06
  attraction
• 41:07
  in
• 41:07
  the
• 41:07
  state
• 41:07
  of
• 41:07
  Arizona?
• 41:10
  Well,
• 41:10
  I
• 41:10
  would
• 41:11
  probably
• 41:11
  say
• 41:11
  Sedona.
• 41:12
  And
• 41:12
  the
• 41:12
  reason
• 41:13
  is,
• 41:14
  yeah,
• 41:15
  Sedona
• 41:16
  it
• 41:16
  is.
• 41:17
  It
• 41:17
  is
• 41:17
  one
• 41:17
  of
• 41:18
  the
• 41:19
  unique
• 41:19
  places
• 41:20
  in
• 41:20
  the
• 41:20
  world
• 41:20
  that
• 41:20
  is
• 41:21
  actually
• 41:21
  more
• 41:21
  beautiful
• 41:21
  in
• 41:22
  person
• 41:22
  than
• 41:22
  on
• 41:22
  Instagram.
• 41:23
  So
• 41:23
  definitely
• 41:24
  Sedona.
• 41:25
  Yeah,
• 41:25
  that's
• 41:26
  funny.
• 41:26
  I
• 41:26
  was.
• 41:26
  I
• 41:26
  was
• 41:26
  thinking
• 41:27
  of
• 41:27
  that
• 41:27
  answer
• 41:27
  to
• 41:27
  that
• 41:27
  question
• 41:28
  myself,
• 41:28
  how
• 41:29
  I
• 41:29
  would
• 41:29
  answer
• 41:29
  that
• 41:29
  question.
• 41:29
  And
• 41:30
  that's
• 41:30
  what
• 41:30
  I
• 41:30
  would
• 41:30
  say.
• 41:30
  Yeah,
• 41:31
  Sedona.
• 41:31
  Wow.
• 41:31
  Amazing.
• 41:32
  Red
• 41:32
  rocks.
• 41:33
  Red
• 41:33
  rocks.
• 41:34
  All
• 41:34
  right,
• 41:35
  Chris,
• 41:35
  your
• 41:35
  question
• 41:36
  is,
• 41:36
  you
• 41:37
  are
• 41:37
  about
• 41:37
  to
• 41:37
  spend
• 41:38
  three
• 41:38
  weeks
• 41:38
  in
• 41:39
  Europe.
• 41:39
  What
• 41:40
  is
• 41:40
  the
• 41:40
  one
• 41:40
  retail
• 41:41
  concept
• 41:41
  overseas
• 41:42
  that
• 41:42
  you
• 41:42
  wish
• 41:43
  America
• 41:43
  would
• 41:43
  adopt
• 41:44
  immediately?
• 41:45
  Oh,
• 41:46
  my
• 41:46
  God.
• 41:47
  I
• 41:48
  think.
• 41:48
  I
• 41:49
  think
• 41:49
  the
• 41:49
  way
• 41:49
  that
• 41:49
  Europe
• 41:50
  does
• 41:50
  scan
• 41:50
  and
• 41:51
  go
• 41:52
  in
• 41:52
  its
• 41:52
  grocery
• 41:52
  environments
• 41:53
  is
• 41:53
  just
• 41:54
  really
• 41:54
  smart.
• 41:54
  And
• 41:54
  I
• 41:54
  don't
• 41:55
  know
• 41:55
  why
• 41:55
  that's
• 41:55
  not
• 41:55
  come
• 41:55
  over
• 41:56
  here
• 41:56
  in
• 41:56
  a
• 41:56
  way
• 41:56
  that,
• 41:57
  you
• 41:57
  know,
• 41:57
  makes
• 41:57
  any
• 41:57
  sense,
• 41:58
  like
• 41:58
  with
• 41:58
  a
• 41:58
  controlled
• 41:58
  exit.
• 41:59
  It
• 41:59
  just
• 41:59
  seems
• 42:00
  so
• 42:00
  straightforward.
• 42:00
  It's
• 42:01
  available
• 42:01
  in
• 42:01
  almost
• 42:01
  every
• 42:02
  grocery
• 42:02
  you
• 42:02
  go
• 42:02
  into
• 42:04
  for
• 42:04
  the
• 42:04
  reasons
• 42:04
  we
• 42:04
  talked
• 42:05
  about
• 42:05
  or
• 42:05
  alluded
• 42:05
  to
• 42:05
  in
• 42:06
  the
• 42:06
  robotics
• 42:06
  headline.
• 42:07
  So
• 42:07
  that
• 42:07
  would
• 42:07
  be
• 42:07
  my
• 42:07
  answer.
• 42:08
  Shelly,
• 42:08
  do
• 42:08
  you
• 42:08
  have
• 42:09
  one?
• 42:11
  No.
• 42:11
  Probably.
• 42:12
  Similarly,
• 42:13
  I
• 42:13
  also
• 42:13
  am
• 42:14
  always
• 42:14
  interested
• 42:15
  in,
• 42:15
  you
• 42:15
  know,
• 42:16
  fast
• 42:16
  checkout.
• 42:17
  I
• 42:17
  think
• 42:17
  customer
• 42:18
  service
• 42:18
  there
• 42:18
  is
• 42:18
  fantastic.
• 42:19
  So
• 42:20
  some
• 42:20
  of
• 42:20
  those
• 42:20
  concepts
• 42:21
  similarly.
• 42:22
  Yeah,
• 42:22
  right.
• 42:22
  All
• 42:23
  right,
• 42:23
  so
• 42:23
  this
• 42:24
  one's
• 42:24
  great.
• 42:25
  The
• 42:25
  Rock
• 42:26
  dropped
• 42:26
  his
• 42:26
  first
• 42:27
  ever
• 42:27
  Papa
• 42:28
  Tui.
• 42:28
  I
• 42:29
  hope
• 42:29
  I'm
• 42:29
  saying
• 42:29
  that
• 42:29
  right.
• 42:30
  Luxury
• 42:30
  cologne
• 42:31
  collection
• 42:31
  this
• 42:31
  week
• 42:32
  at
• 42:32
  target.
• 42:33
  Yes.
• 42:33
  For
• 42:34
  $40,
• 42:34
  everyone.
• 42:35
  You
• 42:35
  too
• 42:36
  can
• 42:36
  smell
• 42:37
  like
• 42:37
  the
• 42:37
  Rock.
• 42:38
  Shelley,
• 42:39
  what
• 42:39
  would
• 42:39
  you
• 42:39
  expect
• 42:40
  a
• 42:40
  Rock
• 42:41
  sanctioned
• 42:41
  cologne
• 42:42
  to
• 42:42
  smell
• 42:43
  like
• 42:44
  this
• 42:44
  is.
• 42:45
  Interesting
• 42:45
  in
• 42:46
  terms
• 42:46
  of
• 42:46
  how
• 42:46
  he's
• 42:46
  building
• 42:47
  his
• 42:47
  brand.
• 42:48
  I
• 42:48
  wouldn't
• 42:48
  have
• 42:48
  expected
• 42:49
  him
• 42:49
  to
• 42:49
  launch
• 42:49
  a
• 42:49
  cologne
• 42:50
  first.
• 42:51
  So
• 42:52
  I'm
• 42:52
  gonna
• 42:52
  go
• 42:52
  with
• 42:52
  teakwood,
• 42:56
  protein
• 42:56
  powder
• 42:56
  and
• 42:57
  maybe
• 42:57
  a
• 42:57
  truck
• 42:58
  tire.
• 42:58
  I
• 42:58
  don't
• 42:59
  know.
• 43:01
  Protein,
• 43:01
  power,
• 43:01
  and
• 43:02
  a
• 43:03
  truck
• 43:03
  tire.
• 43:04
  That's
• 43:04
  fantastic.
• 43:05
  I
• 43:05
  was.
• 43:05
  That
• 43:05
  was
• 43:06
  funny.
• 43:06
  I
• 43:06
  was
• 43:06
  going
• 43:06
  igneous,
• 43:07
  sedimentary,
• 43:07
  you
• 43:08
  know,
• 43:08
  volcanic.
• 43:09
  Whatever
• 43:09
  rocks
• 43:09
  there
• 43:10
  are,
• 43:10
  you
• 43:10
  know,
• 43:10
  whatever.
• 43:10
  Those
• 43:11
  smell
• 43:11
  like
• 43:11
  quartz.
• 43:12
  It
• 43:12
  smells
• 43:12
  like
• 43:12
  quartz.
• 43:13
  I
• 43:13
  don't
• 43:13
  know.
• 43:13
  Sandstone.
• 43:14
  Yeah.
• 43:15
  It's
• 43:15
  so
• 43:15
  crazy.
• 43:16
  What
• 43:16
  a
• 43:16
  crazy
• 43:16
  story.
• 43:17
  It
• 43:18
  is.
• 43:18
  Well,
• 43:18
  now
• 43:18
  I.
• 43:18
  I'll
• 43:19
  have
• 43:19
  to
• 43:19
  go
• 43:19
  in
• 43:19
  and
• 43:19
  smell
• 43:20
  it
• 43:20
  to
• 43:20
  see
• 43:20
  what
• 43:21
  it
• 43:21
  actually
• 43:21
  smells.
• 43:21
  Right?
• 43:21
  Right.
• 43:22
  Take
• 43:22
  a
• 43:22
  whiff.
• 43:23
  Yeah.
• 43:23
  All
• 43:24
  right,
• 43:24
  Chris,
• 43:24
  if
• 43:24
  you
• 43:24
  could
• 43:25
  have
• 43:25
  dinner
• 43:25
  with
• 43:25
  one
• 43:25
  retail
• 43:26
  CEO
• 43:26
  today,
• 43:27
  who
• 43:27
  would
• 43:27
  it
• 43:27
  be
• 43:27
  and
• 43:27
  why?
• 43:29
  Oh,
• 43:30
  man,
• 43:30
  I'd
• 43:31
  love
• 43:31
  to
• 43:31
  get.
• 43:31
  I'd
• 43:32
  love
• 43:32
  to
• 43:32
  get
• 43:32
  back
• 43:32
  on
• 43:32
  John
• 43:32
  Furniture's
• 43:33
  docket,
• 43:33
  you
• 43:33
  know?
• 43:34
  You
• 43:34
  know,
• 43:34
  I
• 43:34
  haven't
• 43:34
  seen
• 43:35
  him
• 43:35
  in
• 43:35
  a
• 43:35
  while
• 43:35
  because
• 43:35
  now
• 43:35
  he's
• 43:36
  been
• 43:36
  so
• 43:36
  busy,
• 43:36
  but,
• 43:37
  you
• 43:37
  know,
• 43:38
  that's
• 43:38
  the
• 43:38
  easy
• 43:38
  answer.
• 43:40
  You
• 43:40
  know,
• 43:40
  I
• 43:40
  think,
• 43:41
  you
• 43:41
  know,
• 43:42
  this
• 43:42
  is
• 43:42
  going
• 43:42
  to
• 43:42
  be
• 43:43
  random,
• 43:43
  but
• 43:43
  because
• 43:44
  it
• 43:44
  was
• 43:44
  in
• 43:44
  the
• 43:44
  news
• 43:44
  this
• 43:45
  week,
• 43:45
  I
• 43:45
  think
• 43:45
  I'd
• 43:45
  also
• 43:45
  like
• 43:45
  to
• 43:46
  sit
• 43:46
  down
• 43:46
  with
• 43:46
  J.J.
• 43:46
  fleeman.
• 43:47
  He's
• 43:47
  been
• 43:47
  a
• 43:48
  long
• 43:48
  follower
• 43:48
  of
• 43:48
  our
• 43:48
  stuff,
• 43:49
  but
• 43:49
  he's
• 43:49
  going
• 43:49
  to
• 43:49
  transition
• 43:50
  into
• 43:50
  Dollar
• 43:51
  General.
• 43:51
  I'd
• 43:51
  love
• 43:51
  to
• 43:52
  talk
• 43:52
  to
• 43:52
  him
• 43:52
  about
• 43:52
  the
• 43:53
  transition
• 43:53
  from.
• 43:55
  How
• 43:55
  he's
• 43:55
  thinking
• 43:55
  about
• 43:56
  transitioning
• 43:56
  from
• 43:56
  traditional
• 43:57
  grocery,
• 43:57
  which
• 43:57
  he's
• 43:58
  got
• 43:58
  a
• 43:58
  long
• 43:58
  history
• 43:59
  into
• 43:59
  running
• 44:00
  the
• 44:00
  dollar
• 44:00
  stores
• 44:01
  at
• 44:01
  a
• 44:01
  time
• 44:01
  when
• 44:01
  the
• 44:02
  macroeconomic
• 44:02
  tailwind
• 44:03
  is
• 44:04
  clearly
• 44:05
  at
• 44:05
  his
• 44:05
  place.
• 44:06
  Back.
• 44:07
  All
• 44:07
  right,
• 44:08
  Ella,
• 44:08
  producer
• 44:09
  Ella,
• 44:09
  why
• 44:09
  don't
• 44:09
  you
• 44:09
  come
• 44:10
  in
• 44:10
  here,
• 44:10
  tell
• 44:10
  us
• 44:10
  which
• 44:10
  headline
• 44:11
  won
• 44:11
  the
• 44:11
  week
• 44:12
  for
• 44:12
  you
• 44:12
  this
• 44:12
  week?
• 44:13
  I.
• 44:13
  I'm
• 44:13
  gonna
• 44:13
  guess.
• 44:15
  I'm
• 44:15
  gonna
• 44:15
  guess
• 44:15
  a
• 44:15
  universal
• 44:16
  cart.
• 44:16
  Is
• 44:16
  that
• 44:16
  right?
• 44:17
  That
• 44:17
  is
• 44:17
  correct.
• 44:18
  Yeah.
• 44:18
  I
• 44:18
  feel
• 44:19
  like
• 44:19
  every
• 44:19
  time
• 44:19
  I
• 44:19
  do
• 44:20
  this
• 44:20
  segment,
• 44:20
  I'm
• 44:21
  talking
• 44:21
  about
• 44:21
  convenience
• 44:22
  and
• 44:22
  the
• 44:22
  most
• 44:22
  frictionless
• 44:23
  experience,
• 44:24
  and
• 44:24
  that
• 44:24
  always
• 44:24
  ends
• 44:25
  up
• 44:25
  my
• 44:25
  winner.
• 44:25
  But
• 44:25
  after
• 44:26
  that
• 44:26
  last
• 44:26
  headline,
• 44:26
  you
• 44:26
  guys
• 44:27
  got
• 44:27
  me
• 44:27
  a
• 44:27
  little
• 44:27
  confused
• 44:27
  with
• 44:28
  the
• 44:28
  agentic
• 44:29
  search
• 44:29
  versus
• 44:29
  transaction.
• 44:30
  It's
• 44:31
  a
• 44:31
  little
• 44:31
  over
• 44:31
  my
• 44:31
  head.
• 44:32
  What
• 44:32
  I
• 44:32
  found
• 44:32
  really
• 44:32
  interesting
• 44:34
  is
• 44:34
  it
• 44:34
  might
• 44:34
  not
• 44:34
  even
• 44:35
  be
• 44:35
  about
• 44:35
  the
• 44:35
  cart
• 44:36
  itself
• 44:36
  that
• 44:36
  I'm
• 44:36
  interested
• 44:37
  in,
• 44:37
  but
• 44:37
  it's
• 44:38
  about
• 44:38
  how
• 44:38
  comfortable
• 44:39
  we're
• 44:39
  becoming
• 44:41
  with
• 44:41
  technology
• 44:41
  and
• 44:42
  helping
• 44:42
  us
• 44:42
  make
• 44:42
  decisions.
• 44:43
  And,
• 44:43
  like,
• 44:43
  if
• 44:43
  I
• 44:43
  put
• 44:43
  my
• 44:43
  Gen
• 44:44
  Z
• 44:44
  hat
• 44:44
  on,
• 44:45
  it
• 44:45
  doesn't
• 44:45
  feel
• 44:46
  weird
• 44:46
  that
• 44:47
  we're
• 44:47
  letting
• 44:47
  technology
• 44:48
  guide
• 44:48
  this
• 44:48
  because,
• 44:49
  I
• 44:49
  mean,
• 44:49
  we
• 44:49
  let
• 44:50
  Spotify
• 44:50
  suggest
• 44:51
  our
• 44:51
  songs,
• 44:51
  we
• 44:52
  let
• 44:52
  TikTok
• 44:53
  suggest
• 44:53
  what
• 44:53
  we
• 44:53
  watch,
• 44:54
  and,
• 44:54
  like,
• 44:54
  this
• 44:54
  algorithm
• 44:55
  that's
• 44:55
  sort
• 44:55
  of
• 44:55
  playing
• 44:56
  a
• 44:56
  role
• 44:56
  in
• 44:56
  our
• 44:56
  heads
• 44:57
  and
• 44:57
  now
• 44:57
  sort
• 44:58
  of
• 44:58
  this
• 44:58
  taking
• 44:59
  on
• 44:59
  shopping
• 44:59
  is
• 44:59
  a
• 45:00
  whole
• 45:00
  nother
• 45:00
  layer.
• 45:00
  So
• 45:00
  that's
• 45:01
  really
• 45:01
  fascinating,
• 45:01
  Michelle,
• 45:02
  I'm
• 45:02
  curious
• 45:02
  what
• 45:02
  you
• 45:02
  think
• 45:02
  too,
• 45:02
  but
• 45:02
  like,
• 45:03
  you
• 45:03
  know,
• 45:03
  so
• 45:03
  first
• 45:04
  of
• 45:04
  all,
• 45:04
  you're
• 45:04
  playing
• 45:05
  right
• 45:05
  into
• 45:05
  your
• 45:05
  generational
• 45:06
  stereotypes
• 45:07
  here,
• 45:07
  Ella.
• 45:07
  Like,
• 45:08
  you
• 45:08
  know,
• 45:08
  convenience
• 45:09
  is
• 45:09
  key
• 45:09
  for
• 45:09
  you.
• 45:10
  You
• 45:10
  get
• 45:10
  your
• 45:10
  Starbucks
• 45:11
  delivered,
• 45:12
  you
• 45:12
  can,
• 45:12
  you
• 45:12
  can
• 45:12
  potentially
• 45:13
  buy
• 45:13
  into
• 45:13
  the
• 45:13
  universal
• 45:14
  card
• 45:14
  if
• 45:14
  it
• 45:14
  makes
• 45:14
  your
• 45:15
  life
• 45:15
  easier.
• 45:15
  You
• 45:15
  don't
• 45:16
  care
• 45:16
  about
• 45:16
  all
• 45:16
  this
• 45:16
  other
• 45:17
  stuff
• 45:17
  that
• 45:17
  all
• 45:18
  these
• 45:18
  old
• 45:18
  Gen
• 45:18
  Xers.
• 45:19
  Like,
• 45:19
  I
• 45:20
  don't
• 45:20
  like
• 45:20
  myself.
• 45:21
  I
• 45:21
  don't
• 45:21
  want
• 45:21
  to
• 45:21
  bring
• 45:22
  Shelley
• 45:22
  into,
• 45:22
  into
• 45:22
  the
• 45:23
  equation,
• 45:23
  you
• 45:23
  know,
• 45:24
  without,
• 45:24
  without
• 45:25
  conferring
• 45:25
  with
• 45:25
  her.
• 45:25
  But
• 45:26
  like
• 45:26
  Gen
• 45:26
  Xers
• 45:26
  like
• 45:27
  myself,
• 45:27
  you
• 45:28
  know,
• 45:28
  attached
• 45:28
  to
• 45:28
  where
• 45:29
  we
• 45:29
  want
• 45:29
  to
• 45:29
  shop
• 45:29
  and
• 45:30
  all
• 45:30
  that.
• 45:30
  So,
• 45:31
  so
• 45:31
  that's,
• 45:31
  that's
• 45:31
  really
• 45:32
  interesting.
• 45:32
  So
• 45:32
  you
• 45:32
  think,
• 45:33
  you
• 45:33
  think
• 45:33
  there's
• 45:33
  a
• 45:33
  there
• 45:33
  there
• 45:34
  with
• 45:34
  Google's
• 45:34
  universal
• 45:35
  card,
• 45:35
  Shelley,
• 45:35
  what
• 45:35
  do
• 45:35
  you
• 45:36
  think?
• 45:37
  No,
• 45:37
  I
• 45:37
  think
• 45:37
  it's,
• 45:37
  it's
• 45:38
  also
• 45:38
  really
• 45:38
  interesting,
• 45:39
  Ella,
• 45:39
  to
• 45:39
  hear
• 45:39
  your
• 45:39
  perspective.
• 45:40
  And
• 45:41
  I'm
• 45:41
  an
• 45:41
  elder
• 45:42
  millennial,
• 45:42
  Chris,
• 45:42
  so.
• 45:43
  Okay.
• 45:43
  Yeah,
• 45:44
  that's
• 45:44
  why
• 45:45
  I
• 45:45
  want
• 45:45
  to
• 45:45
  make
• 45:45
  sure
• 45:45
  that
• 45:46
  I
• 45:46
  gave.
• 45:47
  Gave
• 45:47
  credence
• 45:47
  where
• 45:47
  credence
• 45:48
  was
• 45:48
  due.
• 45:48
  Yes,
• 45:49
  you're
• 45:49
  not
• 45:49
  quite
• 45:49
  Gen
• 45:50
  X
• 45:50
  yet.
• 45:51
  No,
• 45:51
  I
• 45:52
  think
• 45:52
  that,
• 45:52
  I
• 45:53
  think
• 45:53
  that's
• 45:53
  right.
• 45:53
  And
• 45:53
  I
• 45:53
  think
• 45:54
  that's
• 45:54
  why
• 45:54
  a
• 45:54
  lot
• 45:54
  of
• 45:55
  retailers
• 45:55
  are
• 45:55
  in
• 45:56
  trial
• 45:56
  with
• 45:56
  Google,
• 45:57
  because
• 45:57
  I
• 45:58
  think
• 45:58
  you
• 45:58
  have
• 45:58
  to
• 45:58
  serve
• 45:59
  customers
• 45:59
  where
• 45:59
  they
• 45:59
  are
• 46:00
  and
• 46:00
  where
• 46:00
  they're
• 46:00
  comfortable.
• 46:01
  And
• 46:01
  so
• 46:01
  I
• 46:01
  think,
• 46:01
  Ella,
• 46:02
  your
• 46:02
  generation
• 46:02
  is
• 46:03
  finding
• 46:03
  out
• 46:03
  about
• 46:03
  products
• 46:04
  in
• 46:04
  completely
• 46:04
  different
• 46:05
  ways
• 46:05
  than
• 46:05
  we
• 46:05
  ever
• 46:05
  did.
• 46:06
  And
• 46:06
  so
• 46:07
  it's
• 46:07
  a
• 46:07
  retailer's
• 46:08
  job
• 46:08
  to
• 46:08
  meet
• 46:08
  customers
• 46:09
  where
• 46:09
  they
• 46:09
  are.
• 46:09
  And
• 46:10
  so
• 46:10
  I
• 46:10
  think
• 46:11
  doing
• 46:11
  that
• 46:11
  in
• 46:11
  a
• 46:11
  way
• 46:11
  that
• 46:11
  also
• 46:12
  protects
• 46:12
  their
• 46:12
  business
• 46:13
  model
• 46:13
  is
• 46:13
  going
• 46:13
  to
• 46:13
  be
• 46:13
  really
• 46:14
  important
• 46:14
  going
• 46:14
  forward.
• 46:16
  Yeah.
• 46:16
  Well,
• 46:17
  well
• 46:17
  said,
• 46:17
  Shelly.
• 46:18
  Well
• 46:18
  said
• 46:18
  on
• 46:19
  both
• 46:19
  fronts,
• 46:19
  too,
• 46:19
  with
• 46:20
  what
• 46:20
  you
• 46:20
  just
• 46:20
  articulated.
• 46:20
  And
• 46:21
  also
• 46:21
  by
• 46:21
  making
• 46:22
  me
• 46:22
  feel
• 46:22
  really
• 46:23
  old
• 46:23
  by
• 46:23
  being
• 46:23
  the
• 46:23
  old
• 46:24
  man
• 46:24
  on
• 46:24
  this
• 46:24
  podcast.
• 46:25
  Happy
• 46:25
  birthday
• 46:26
  today.
• 46:26
  On
• 46:26
  that
• 46:26
  note,
• 46:27
  to
• 46:27
  Rafael
• 46:27
  Nadal,
• 46:28
  James
• 46:28
  Purfoy,
• 46:29
  and
• 46:29
  to
• 46:30
  the
• 46:30
  man
• 46:30
  who
• 46:30
  played
• 46:30
  Mallory's
• 46:31
  dim
• 46:31
  witted
• 46:32
  squeeze
• 46:32
  on
• 46:32
  Family
• 46:33
  Ties,
• 46:34
  Nick
• 46:34
  the
• 46:34
  forever
• 46:35
  typecasted
• 46:36
  Scott
• 46:36
  Valentine.
• 46:37
  You
• 46:37
  ever
• 46:37
  seen
• 46:37
  an
• 46:38
  episode
• 46:38
  of
• 46:38
  Family
• 46:38
  Ties?
• 46:39
  I
• 46:39
  think
• 46:39
  you
• 46:39
  know
• 46:39
  that
• 46:39
  answer,
• 46:40
  Chris.
• 46:40
  Yeah.
• 46:41
  Right.
• 46:41
  Number
• 46:41
  one.
• 46:42
  Shelly,
• 46:42
  you
• 46:42
  watch
• 46:42
  Family
• 46:43
  Ties,
• 46:43
  right?
• 46:44
  Of
• 46:44
  course.
• 46:44
  Michael
• 46:45
  J.
• 46:45
  Fox.
• 46:45
  Who
• 46:46
  did
• 46:46
  you.
• 46:46
  Who
• 46:46
  did
• 46:46
  love
• 46:46
  Michael
• 46:47
  J.
• 46:47
  Fox?
• 46:47
  Okay.
• 46:48
  All
• 46:48
  right.
• 46:48
  Thank
• 46:48
  God.
• 46:48
  Thank
• 46:49
  God.
• 46:49
  The
• 46:49
  word
• 46:49
  the
• 46:49
  world
• 46:50
  is
• 46:50
  now
• 46:50
  spinning
• 46:51
  correctly
• 46:51
  on
• 46:51
  its
• 46:51
  axis.
• 46:52
  And
• 46:52
  remember,
• 46:53
  if
• 46:53
  you
• 46:53
  can
• 46:53
  only
• 46:53
  read
• 46:53
  or
• 46:54
  listen
• 46:54
  to
• 46:54
  one
• 46:54
  recent
• 46:54
  retail
• 46:55
  blog
• 46:55
  in
• 46:55
  the
• 46:55
  business,
• 46:55
  make
• 46:55
  it
• 46:56
  Omnitok.
• 46:56
  Our
• 46:57
  Fast
• 46:57
  Five
• 46:57
  podcast
• 46:58
  is
• 46:58
  the
• 46:58
  quickest,
• 46:58
  fastest
• 46:59
  rundown
• 46:59
  of
• 46:59
  all
• 46:59
  the
• 46:59
  week's
• 46:59
  top
• 47:00
  news
• 47:00
  and
• 47:00
  our
• 47:01
  daily
• 47:01
  newsletter,
• 47:01
  the
• 47:01
  retail
• 47:02
  daily
• 47:02
  minute
• 47:02
  tells
• 47:02
  you
• 47:02
  all
• 47:03
  you
• 47:03
  need
• 47:03
  to
• 47:03
  know
• 47:03
  each
• 47:03
  day
• 47:04
  to
• 47:04
  stay
• 47:04
  on
• 47:05
  top
• 47:05
  of
• 47:05
  your
• 47:05
  game
• 47:05
  as
• 47:05
  a
• 47:06
  retail
• 47:06
  executive
• 47:06
  and
• 47:07
  also
• 47:07
  regularly
• 47:07
  feature
• 47:08
  special
• 47:08
  content
• 47:08
  that
• 47:09
  is
• 47:09
  exclusive
• 47:09
  to
• 47:09
  us
• 47:10
  and
• 47:10
  that
• 47:10
  we
• 47:10
  take
• 47:10
  a
• 47:11
  ton
• 47:11
  of
• 47:11
  pride
• 47:11
  in
• 47:11
  doing
• 47:12
  just
• 47:12
  for
• 47:12
  you.
• 47:12
  Thanks
• 47:13
  as
• 47:13
  always
• 47:13
  for
• 47:13
  listening
• 47:13
  in.
• 47:14
  Please
• 47:14
  remember
• 47:14
  to
• 47:15
  like
• 47:15
  and
• 47:15
  leave
• 47:15
  us
• 47:15
  a
• 47:15
  review
• 47:15
  wherever
• 47:16
  you
• 47:16
  happen
• 47:16
  to
• 47:17
  listen
• 47:17
  to
• 47:17
  your
• 47:17
  podcast
• 47:18
  or
• 47:18
  on
• 47:18
  YouTube.
• 47:19
  You
• 47:19
  can
• 47:19
  follow
• 47:19
  us
• 47:19
  today
• 47:20
  by
• 47:20
  simply
• 47:20
  going
• 47:20
  to
• 47:21
  YouTube
• 47:21
  and.com
• 47:23
  omnitalkretail
• 47:24
  Shelley,
• 47:25
  if
• 47:25
  people
• 47:25
  want
• 47:25
  to
• 47:25
  get
• 47:25
  in
• 47:26
  touch
• 47:26
  with
• 47:26
  you,
• 47:26
  learn
• 47:26
  more
• 47:26
  about
• 47:27
  the
• 47:27
  Interval,
• 47:27
  what's
• 47:27
  the
• 47:27
  best
• 47:28
  way
• 47:28
  for
• 47:28
  them
• 47:28
  to
• 47:28
  do
• 47:28
  that?
• 47:29
  Sure,
• 47:30
  Shelley.
• 47:30
  S
• 47:31
  H
• 47:31
  E
• 47:31
  L
• 47:31
  L
• 47:31
  E
• 47:32
  Y
• 47:32
  attheintercommunity.com
• 47:33
  also
• 47:34
  on
• 47:34
  LinkedIn
• 47:35
  and
• 47:35
  @huffshelly
• 47:36
  on
• 47:36
  Instagram.
• 47:38
  All
• 47:38
  right,
• 47:38
  all
• 47:39
  right.
• 47:39
  Well,
• 47:39
  no
• 47:39
  software
• 47:40
  slump
• 47:40
  indeed
• 47:41
  for
• 47:41
  Shelly
• 47:42
  and
• 47:42
  on
• 47:42
  behalf
• 47:43
  of
• 47:43
  Shelly,
• 47:43
  producer
• 47:44
  Ella
• 47:44
  and
• 47:45
  myself
• 47:45
  and
• 47:45
  all
• 47:45
  of
• 47:45
  us
• 47:46
  at
• 47:46
  Omnitok
• 47:46
  Retail,
• 47:47
  that
• 47:47
  wraps
• 47:48
  us
• 47:48
  up
• 47:48
  for
• 47:48
  today.
• 47:48
  And
• 47:49
  as
• 47:49
  always,
• 47:49
  be
• 47:49
  careful
• 47:50
  out
• 47:50
  there.