Latest / Tearsheet Podcast: Exploring Financial Services Together
Behind the scenes of the Truist Cares campaign with Agency of the Year, StrawberryFrog
Welcome to the Tearsheet Podcast. I’m Tearsheet editor in chief, Zack Miller. The best marketing and advertisements stay with you. They speak to the zeitgeist in the world at a specific time with the right words, the right imagery, the right message. Creative agency StrawberryFrog has worked with Truist, the combined BB&T and SunTrust bank, on its rebranding. When Covid hit early in 2020, the team pivoted, launching a series of campaigns that spoke of hope and combined destiny, that together, we’ll make it through. StrawberryFrog’s CEO and founder Scott Goodson and head of strategy, Chip…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.