Best Practices for Successful Sales and Marketing Integration
This week's show is entitled, "Best Practices for Successful Sales and Marketing Integration" and my guest is Joe McNeill, Chief Revenue Officer at Influ2
Tune in to hear more about:
Person-based advertising - the important role it plays and it's impact on complex sales situations
How companies should think about business value and balancing it with the personal needs and objectives of decision makers
Best practices around how marketers should be thinking about multi-threaded opportunities to support their sales teams
Best practices for how sales and marketing operate together in an…
The skinny
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