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What this whiskey CEO has to say about Gen Z's alcohol consumption—or lack thereof

The spirits industry has seen tremendous growth over the past decade as consumers seek out new flavors. Many of these same consumers have been open as well to spending ever higher sums of money for more premium spirits – all part of participating in the shift toward partaking in experiences rather than buying stuff. The industry has also seen a great deal of consolidation. In a special Opening Bid, Yahoo Finance executive editor Brian Sozzi descends to the New York City headquarters of Japanese spirits juggernaut Suntory Holdings. Sozzi meets up with Suntory Holdings CEO Tak Niinami, who has…

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