550: B2B Marketing That Works Better Than Your Expectations
Everyone talks about B2B marketing these days, often without a clear understanding of its meaning or importance. So today, we shine a light on business-to-business or B2B marketing to gain a better perspective on the term and, most importantly, strategies for maximizing your B2B renewable energy-focused marketing investments.
Our conversation includes top renewable industry marketers Naveed Hasan, director of external affairs and marketing at Sungrow North America; Kathy Heilmann, vice president of marketing at Shoals Technologies Group; Kristan Kirsh, vice president of global marketing at…
The skinny
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