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Danone’s 100-Year Mission to Redefine Health Through Food 🌱 | Ayla Ziz Interview at CGF 2025 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone,
• 0:01
  welcome.
• 0:02
  This
• 0:02
  is
• 0:02
  OmniTalk
• 0:03
  Retail
• 0:04
  live
• 0:04
  from
• 0:04
  the
• 0:04
  Consumer
• 0:05
  Goods
• 0:05
  Forum
• 0:05
  in
• 0:06
  Amsterdam.
• 0:06
  I'm
• 0:07
  Anne
• 0:07
  Mazinga.
• 0:07
  And
• 0:08
  I'm
• 0:08
  Chris
• 0:08
  Walton.
• 0:08
  And
• 0:09
  we
• 0:09
  are
• 0:09
  coming
• 0:09
  to
• 0:09
  you
• 0:10
  live
• 0:11
  once
• 0:11
  again
• 0:11
  from
• 0:12
  the
• 0:12
  Vusion
• 0:12
  Group
• 0:12
  booth
• 0:13
  here
• 0:13
  at
• 0:14
  the
• 0:14
  Consumer
• 0:15
  Goods
• 0:15
  Forum
• 0:15
  conference.
• 0:16
  And
• 0:16
  standing
• 0:16
  between
• 0:17
  us,
• 0:17
  Chris
• 0:17
  and
• 0:17
  I
• 0:17
  are
• 0:18
  so
• 0:18
  lucky.
• 0:18
  We
• 0:19
  get
• 0:19
  to
• 0:19
  have
• 0:19
  the
• 0:19
  chief
• 0:20
  commercial
• 0:21
  and
• 0:21
  customer
• 0:21
  officer
• 0:22
  at
• 0:23
  Danone,
• 0:24
  Aila
• 0:24
  Z.
• 0:25
  Welcome
• 0:26
  and
• 0:26
  thank
• 0:26
  you
• 0:27
  so
• 0:27
  much
• 0:27
  for
• 0:27
  joining
• 0:27
  us
• 0:28
  today.
• 0:28
  Aila,
• 0:28
  thank
• 0:29
  you
• 0:29
  for
• 0:29
  having
• 0:29
  me.
• 0:30
  Yeah,
• 0:30
  so
• 0:30
  let's
• 0:30
  get
• 0:31
  started
• 0:31
  off
• 0:31
  by
• 0:31
  this
• 0:31
  now,
• 0:31
  Danone's
• 0:32
  been.
• 0:32
  You
• 0:32
  guys
• 0:32
  have
• 0:32
  been
• 0:33
  around
• 0:33
  for
• 0:33
  a
• 0:33
  long
• 0:33
  time,
• 0:33
  right?
• 0:34
  Like
• 0:34
  1919,
• 0:35
  is
• 0:35
  that
• 0:36
  right?
• 0:37
  I
• 0:37
  was
• 0:37
  doing
• 0:37
  my
• 0:38
  research
• 0:38
  today
• 0:39
  and
• 0:39
  so
• 0:39
  you
• 0:39
  guys
• 0:39
  have
• 0:39
  been
• 0:40
  around
• 0:40
  for
• 0:40
  over
• 0:40
  100
• 0:41
  years,
• 0:41
  I
• 0:41
  guess.
• 0:42
  So
• 0:42
  what
• 0:43
  is
• 0:43
  it?
• 0:43
  How
• 0:43
  do
• 0:43
  you
• 0:44
  guys
• 0:44
  keep
• 0:45
  pace
• 0:45
  with
• 0:45
  the
• 0:46
  changing
• 0:46
  consumer
• 0:47
  needs,
• 0:47
  the
• 0:48
  changing
• 0:48
  consumer
• 0:48
  over
• 0:49
  that
• 0:49
  period
• 0:49
  of
• 0:49
  time,
• 0:49
  especially
• 0:50
  in
• 0:50
  today's
• 0:50
  digital
• 0:50
  age?
• 0:51
  Well,
• 0:52
  thank
• 0:53
  you
• 0:53
  for
• 0:53
  allowing
• 0:54
  me
• 0:54
  to
• 0:55
  give
• 0:55
  me
• 0:55
  that
• 0:55
  opportunity
• 0:56
  actually
• 0:56
  to
• 0:56
  talk
• 0:57
  about
• 0:57
  Danone.
• 0:58
  Yes,
• 0:58
  we
• 0:58
  were
• 0:58
  born
• 0:58
  1919
• 0:59
  and
• 0:59
  guess
• 1:00
  what?
• 1:00
  What?
• 1:00
  We
• 1:01
  were
• 1:01
  born
• 1:01
  in
• 1:01
  Barcelona.
• 1:02
  The
• 1:02
  first
• 1:03
  yogurt
• 1:03
  ever
• 1:04
  was
• 1:04
  done
• 1:04
  in
• 1:04
  Barcelona
• 1:05
  by
• 1:05
  Mr.
• 1:05
  Isa
• 1:06
  Carrasso.
• 1:07
  And
• 1:07
  the
• 1:07
  reason
• 1:08
  for
• 1:08
  this,
• 1:08
  it
• 1:08
  was
• 1:08
  his
• 1:09
  son,
• 1:09
  Danny.
• 1:10
  Danone
• 1:13
  was
• 1:13
  sick,
• 1:14
  actually
• 1:14
  was
• 1:14
  having
• 1:14
  gut
• 1:15
  problems.
• 1:15
  And
• 1:15
  he
• 1:16
  was
• 1:16
  inspired
• 1:17
  by
• 1:17
  work
• 1:17
  done
• 1:18
  by
• 1:18
  a
• 1:18
  Nobel
• 1:19
  Prize
• 1:19
  about
• 1:19
  immunity
• 1:20
  and
• 1:20
  how
• 1:21
  yogurt
• 1:21
  can
• 1:22
  improve
• 1:22
  your
• 1:22
  health.
• 1:23
  And
• 1:23
  so
• 1:23
  he
• 1:23
  developed
• 1:24
  the
• 1:24
  first
• 1:24
  yogurt
• 1:25
  ever
• 1:25
  and
• 1:25
  it
• 1:25
  was
• 1:25
  sold
• 1:25
  in
• 1:26
  pharmacies.
• 1:27
  So
• 1:27
  really
• 1:27
  the
• 1:27
  essence
• 1:28
  of
• 1:28
  what
• 1:28
  we
• 1:28
  do
• 1:29
  is
• 1:29
  to
• 1:29
  answer
• 1:30
  consumer
• 1:30
  needs,
• 1:30
  to
• 1:31
  understand
• 1:31
  what's
• 1:31
  going
• 1:31
  in
• 1:32
  the
• 1:32
  market,
• 1:32
  sometimes
• 1:32
  even
• 1:33
  to
• 1:33
  anticipate
• 1:33
  consumer
• 1:34
  needs
• 1:34
  and
• 1:34
  to
• 1:34
  come
• 1:35
  with
• 1:35
  the
• 1:35
  right
• 1:35
  products.
• 1:36
  Our
• 1:36
  mission
• 1:36
  is
• 1:37
  bring
• 1:37
  health
• 1:37
  through
• 1:38
  food
• 1:38
  to
• 1:38
  as
• 1:38
  many
• 1:38
  as
• 1:39
  possible.
• 1:39
  So
• 1:40
  that
• 1:40
  really
• 1:40
  what
• 1:41
  our
• 1:41
  founder
• 1:42
  mission
• 1:43
  was
• 1:43
  to
• 1:44
  help
• 1:44
  his
• 1:44
  son
• 1:45
  translates
• 1:45
  now
• 1:46
  in
• 1:46
  everything
• 1:46
  we
• 1:46
  do.
• 1:47
  So
• 1:47
  we
• 1:47
  have
• 1:47
  reworked
• 1:48
  all
• 1:48
  our
• 1:48
  portfolio.
• 1:49
  You
• 1:50
  think
• 1:50
  about
• 1:50
  danone
• 1:51
  in
• 1:51
  the
• 1:51
  50s
• 1:52
  or
• 1:52
  60s,
• 1:52
  we
• 1:53
  used
• 1:53
  to
• 1:53
  have
• 1:53
  beer,
• 1:53
  we
• 1:54
  used
• 1:54
  to
• 1:54
  have
• 1:54
  biscuits.
• 1:55
  We
• 1:55
  have
• 1:55
  refocused
• 1:56
  completely
• 1:56
  our
• 1:57
  portfolio
• 1:57
  around
• 1:57
  the
• 1:58
  health
• 1:58
  because
• 1:58
  this
• 1:58
  is
• 1:59
  really
• 1:59
  what
• 1:59
  we
• 1:59
  want.
• 2:00
  Maybe
• 2:00
  a
• 2:00
  bit
• 2:00
  visionary,
• 2:01
  I
• 2:01
  would
• 2:01
  say.
• 2:01
  Our
• 2:02
  founders
• 2:02
  so
• 2:03
  really
• 2:03
  refocusing
• 2:04
  about
• 2:04
  health
• 2:04
  and
• 2:05
  becoming
• 2:06
  completely
• 2:06
  the
• 2:07
  essence
• 2:07
  of
• 2:07
  what
• 2:07
  we
• 2:07
  do.
• 2:08
  So
• 2:08
  we
• 2:08
  stick
• 2:08
  to
• 2:08
  one
• 2:09
  health,
• 2:09
  one
• 2:09
  planet.
• 2:10
  We
• 2:10
  see
• 2:11
  that
• 2:11
  consumers
• 2:11
  now
• 2:11
  are
• 2:12
  so
• 2:12
  much
• 2:13
  focusing
• 2:13
  on
• 2:13
  their
• 2:14
  health
• 2:14
  and
• 2:14
  how
• 2:15
  can
• 2:15
  they
• 2:15
  contribute
• 2:16
  positively
• 2:16
  to
• 2:16
  the
• 2:17
  planet
• 2:17
  as
• 2:17
  well.
• 2:17
  So
• 2:18
  everything
• 2:18
  you
• 2:19
  will
• 2:19
  see
• 2:19
  coming
• 2:19
  out
• 2:19
  of
• 2:20
  Dadan
• 2:20
  comes
• 2:20
  from
• 2:21
  there.
• 2:22
  So
• 2:22
  we
• 2:22
  see
• 2:23
  a
• 2:23
  lot
• 2:23
  of
• 2:23
  trends.
• 2:23
  For
• 2:23
  instance,
• 2:24
  the
• 2:24
  protein
• 2:25
  to
• 2:25
  have
• 2:25
  children
• 2:26
  yourself.
• 2:26
  Yes,
• 2:27
  we
• 2:27
  do,
• 2:27
  we
• 2:27
  do.
• 2:28
  So
• 2:28
  I'm
• 2:28
  sure
• 2:28
  some
• 2:29
  of
• 2:29
  your
• 2:29
  kids
• 2:29
  might
• 2:29
  add
• 2:30
  protein
• 2:30
  to
• 2:30
  their
• 2:31
  diet
• 2:31
  or
• 2:31
  are
• 2:32
  very
• 2:32
  health
• 2:32
  conscious.
• 2:32
  And
• 2:33
  what
• 2:33
  we
• 2:33
  see,
• 2:33
  I'D
• 2:34
  love
• 2:34
  to.
• 2:34
  Get
• 2:34
  more
• 2:34
  protein
• 2:34
  in
• 2:35
  my
• 2:35
  kids
• 2:35
  diet.
• 2:36
  Actually
• 2:36
  I'd
• 2:36
  love
• 2:37
  mine
• 2:37
  as
• 2:37
  well
• 2:37
  because
• 2:37
  I
• 2:38
  can
• 2:38
  see
• 2:38
  it's
• 2:38
  healthy
• 2:38
  aging.
• 2:39
  Actually
• 2:39
  it
• 2:40
  helps
• 2:40
  a
• 2:40
  lot.
• 2:40
  So
• 2:41
  what
• 2:41
  you
• 2:41
  see
• 2:41
  is
• 2:42
  this
• 2:42
  protein,
• 2:44
  it's
• 2:44
  super
• 2:45
  important
• 2:45
  and
• 2:46
  we
• 2:46
  know
• 2:46
  that
• 2:46
  it
• 2:47
  contributes
• 2:48
  to
• 2:48
  healthy
• 2:49
  aging.
• 2:49
  So
• 2:49
  we
• 2:50
  are
• 2:50
  developing
• 2:50
  a
• 2:51
  lot
• 2:51
  of,
• 2:51
  across
• 2:51
  all
• 2:52
  our
• 2:53
  brands,
• 2:54
  a
• 2:54
  range
• 2:54
  of
• 2:54
  products
• 2:54
  that
• 2:55
  answers
• 2:55
  consumer
• 2:55
  needs.
• 2:56
  And
• 2:57
  you
• 2:57
  see
• 2:57
  it,
• 2:57
  whether
• 2:57
  it's
• 2:58
  a
• 2:58
  drinkable,
• 2:58
  it's
• 2:58
  a
• 2:58
  yogurt,
• 2:59
  it's
• 2:59
  plant
• 2:59
  based
• 3:00
  or
• 3:00
  it's
• 3:00
  dairy,
• 3:01
  it
• 3:01
  translates
• 3:01
  in
• 3:02
  everything
• 3:02
  we
• 3:02
  do.
• 3:02
  So
• 3:03
  that's
• 3:03
  one
• 3:03
  example
• 3:04
  of
• 3:04
  what
• 3:04
  we
• 3:04
  do
• 3:04
  to
• 3:05
  really
• 3:05
  make
• 3:05
  sure
• 3:05
  that
• 3:06
  we're
• 3:06
  answering
• 3:06
  consumer
• 3:06
  needs,
• 3:07
  we're
• 3:07
  anticipating
• 3:08
  them
• 3:08
  with
• 3:08
  our
• 3:08
  portfolio
• 3:09
  and
• 3:09
  everything
• 3:09
  we
• 3:10
  need.
• 3:10
  But
• 3:10
  it
• 3:10
  is
• 3:11
  really
• 3:11
  ingrained
• 3:11
  in
• 3:11
  your
• 3:11
  DNA.
• 3:12
  That's
• 3:12
  the
• 3:12
  part
• 3:12
  of
• 3:12
  the
• 3:12
  story.
• 3:12
  I
• 3:13
  didn't
• 3:13
  know
• 3:13
  that
• 3:13
  you
• 3:13
  were
• 3:13
  once
• 3:14
  selling
• 3:14
  alcohol,
• 3:14
  but
• 3:14
  now
• 3:15
  it's
• 3:15
  like
• 3:15
  no,
• 3:16
  not
• 3:16
  going
• 3:16
  to
• 3:16
  work
• 3:16
  for
• 3:17
  us
• 3:17
  given
• 3:17
  the
• 3:17
  mission
• 3:17
  of
• 3:17
  the
• 3:18
  company.
• 3:18
  Yeah.
• 3:19
  And
• 3:19
  if
• 3:19
  you
• 3:19
  look
• 3:19
  at
• 3:20
  the
• 3:20
  ranking
• 3:21
  of
• 3:21
  ATNI,
• 3:21
  we
• 3:22
  have
• 3:22
  88%
• 3:22
  of
• 3:23
  our
• 3:23
  volume
• 3:23
  that
• 3:24
  are
• 3:24
  ranked
• 3:24
  as
• 3:24
  healthy.
• 3:25
  Right.
• 3:26
  Like
• 3:26
  with,
• 3:26
  with
• 3:27
  a
• 3:28
  star
• 3:28
  rating
• 3:29
  over
• 3:29
  3.5.
• 3:30
  So
• 3:31
  the,
• 3:31
  our
• 3:32
  products,
• 3:32
  of
• 3:32
  course
• 3:32
  we
• 3:33
  have
• 3:33
  a
• 3:33
  part
• 3:33
  that
• 3:33
  is
• 3:33
  more
• 3:34
  indulgence,
• 3:34
  but
• 3:35
  it's
• 3:35
  more
• 3:35
  for
• 3:35
  the
• 3:35
  well
• 3:36
  being
• 3:36
  as
• 3:36
  well.
• 3:36
  But
• 3:37
  if
• 3:37
  you
• 3:37
  think
• 3:37
  about
• 3:37
  overall
• 3:38
  portfolio,
• 3:39
  it's
• 3:39
  amazingly
• 3:40
  focused
• 3:40
  on
• 3:40
  our
• 3:41
  mission.
• 3:42
  Well,
• 3:42
  I,
• 3:43
  I
• 3:43
  wonder,
• 3:44
  do
• 3:44
  you
• 3:45
  think
• 3:45
  that
• 3:45
  that's
• 3:46
  because
• 3:47
  the
• 3:47
  success
• 3:47
  that
• 3:47
  you've
• 3:48
  had,
• 3:48
  the
• 3:48
  sustainable
• 3:49
  growth
• 3:49
  that
• 3:49
  you've
• 3:50
  seen
• 3:50
  as
• 3:50
  a
• 3:50
  company
• 3:51
  over
• 3:51
  the
• 3:51
  last
• 3:51
  hundred
• 3:52
  plus
• 3:52
  years,
• 3:52
  do
• 3:53
  you
• 3:53
  think
• 3:53
  that's
• 3:53
  because
• 3:54
  you
• 3:54
  really
• 3:55
  picked
• 3:55
  a
• 3:55
  focus
• 3:56
  area
• 3:56
  or
• 3:57
  a
• 3:58
  theme
• 3:58
  to
• 3:58
  kind
• 3:59
  of
• 3:59
  center
• 3:59
  your
• 4:00
  company
• 4:00
  and
• 4:00
  everything
• 4:00
  that
• 4:01
  your
• 4:01
  company
• 4:01
  is
• 4:01
  doing
• 4:01
  around,
• 4:02
  do
• 4:02
  you
• 4:02
  think
• 4:02
  that's
• 4:03
  what's
• 4:03
  helped
• 4:03
  you
• 4:04
  stay
• 4:05
  sustainable
• 4:05
  and
• 4:06
  continue
• 4:06
  that
• 4:06
  growth?
• 4:07
  For
• 4:07
  sure.
• 4:08
  And
• 4:08
  obviously
• 4:09
  it's
• 4:09
  not
• 4:09
  enough.
• 4:09
  You
• 4:10
  have
• 4:10
  the
• 4:10
  right
• 4:10
  offer,
• 4:11
  so
• 4:11
  that's
• 4:11
  great.
• 4:11
  Now
• 4:12
  how
• 4:12
  do
• 4:12
  you
• 4:12
  make
• 4:12
  sure
• 4:13
  that
• 4:13
  consumers
• 4:13
  understand
• 4:14
  it,
• 4:14
  that
• 4:14
  you're
• 4:14
  executing
• 4:15
  it
• 4:15
  right
• 4:17
  on
• 4:17
  shelf?
• 4:18
  But
• 4:18
  equally
• 4:19
  how
• 4:19
  do
• 4:19
  you
• 4:19
  sustain
• 4:20
  innovation?
• 4:20
  Because
• 4:21
  if
• 4:21
  you
• 4:21
  came
• 4:21
  with
• 4:21
  the
• 4:21
  same
• 4:22
  product
• 4:22
  or
• 4:22
  portfolio
• 4:23
  that
• 4:23
  we
• 4:23
  used
• 4:23
  to
• 4:23
  have
• 4:24
  56
• 4:24
  years
• 4:25
  ago,
• 4:25
  we
• 4:25
  wouldn't
• 4:25
  be
• 4:26
  as
• 4:26
  successful
• 4:26
  as
• 4:27
  we
• 4:27
  are
• 4:27
  are
• 4:27
  today.
• 4:27
  So,
• 4:28
  so
• 4:28
  you
• 4:28
  need
• 4:28
  to
• 4:28
  keep
• 4:29
  that
• 4:29
  pace
• 4:29
  of
• 4:31
  surprising
• 4:32
  innovating,
• 4:33
  creating
• 4:33
  new
• 4:33
  segments.
• 4:34
  I
• 4:34
  mean
• 4:34
  if
• 4:34
  you
• 4:34
  think
• 4:35
  about
• 4:35
  plant
• 4:35
  based
• 4:35
  and
• 4:36
  Alpro
• 4:36
  in
• 4:36
  Europe,
• 4:37
  we
• 4:37
  created
• 4:37
  this
• 4:38
  segment
• 4:38
  from
• 4:38
  scratch.
• 4:39
  Right,
• 4:39
  Right.
• 4:39
  So.
• 4:40
  So
• 4:40
  you
• 4:40
  need
• 4:40
  to,
• 4:41
  you
• 4:41
  can't
• 4:41
  be
• 4:42
  complacent
• 4:42
  in
• 4:42
  our
• 4:42
  today's
• 4:43
  markets.
• 4:43
  So
• 4:44
  do
• 4:44
  you
• 4:44
  have
• 4:44
  any
• 4:45
  suggestions
• 4:46
  or
• 4:46
  even
• 4:47
  like
• 4:47
  success
• 4:48
  or
• 4:48
  failure
• 4:49
  stories
• 4:49
  of
• 4:50
  how
• 4:50
  you've
• 4:50
  done
• 4:50
  that
• 4:51
  in
• 4:51
  your
• 4:51
  role
• 4:51
  at
• 4:51
  Danone?
• 4:52
  So
• 4:52
  that
• 4:52
  like
• 4:53
  any
• 4:53
  Tactics
• 4:53
  that
• 4:53
  you'd
• 4:54
  share
• 4:54
  with
• 4:54
  the
• 4:54
  audience
• 4:55
  for
• 4:55
  how
• 4:55
  to
• 4:55
  keep.
• 4:56
  Keep
• 4:56
  forcing
• 4:57
  your
• 4:57
  companies
• 4:57
  or
• 4:58
  your
• 4:58
  organizations
• 4:59
  to
• 4:59
  keep
• 4:59
  innovating
• 5:00
  like
• 5:00
  that.
• 5:01
  Well,
• 5:02
  first,
• 5:02
  I
• 5:02
  don't
• 5:02
  like
• 5:03
  the
• 5:03
  word
• 5:03
  failure.
• 5:04
  That
• 5:04
  does
• 5:04
  not
• 5:04
  exist.
• 5:05
  Okay.
• 5:06
  So
• 5:06
  you
• 5:06
  learn.
• 5:07
  It's
• 5:07
  experiences
• 5:08
  where
• 5:08
  we
• 5:08
  learned
• 5:09
  and
• 5:09
  we
• 5:09
  grew
• 5:09
  up.
• 5:09
  So
• 5:10
  it
• 5:10
  wasn't
• 5:10
  this
• 5:11
  smooth
• 5:11
  journey
• 5:12
  where
• 5:12
  we
• 5:12
  went
• 5:12
  from,
• 5:13
  you
• 5:13
  know,
• 5:13
  pace,
• 5:14
  you
• 5:14
  know,
• 5:14
  we
• 5:14
  grew
• 5:15
  5,
• 5:15
  10%.
• 5:16
  5%?
• 5:16
  Well,
• 5:17
  5.
• 5:18
  I
• 5:18
  wish
• 5:18
  it
• 5:18
  was
• 5:18
  10.
• 5:19
  Right.
• 5:19
  But
• 5:19
  let's
• 5:19
  say
• 5:20
  we
• 5:20
  grew,
• 5:20
  you
• 5:20
  know,
• 5:21
  CAGR
• 5:21
  and
• 5:21
  no
• 5:22
  problem.
• 5:22
  It's
• 5:23
  not
• 5:23
  right.
• 5:23
  Well,
• 5:24
  we
• 5:24
  had
• 5:24
  some
• 5:25
  period
• 5:25
  where
• 5:25
  it
• 5:25
  was
• 5:25
  tough,
• 5:26
  tougher.
• 5:26
  And
• 5:26
  when
• 5:27
  my
• 5:27
  advice,
• 5:28
  if
• 5:28
  I
• 5:28
  may,
• 5:28
  it's
• 5:28
  to
• 5:29
  be
• 5:29
  as
• 5:29
  close
• 5:29
  as
• 5:30
  you
• 5:30
  can
• 5:30
  to
• 5:30
  your
• 5:30
  consumer
• 5:31
  and
• 5:31
  to
• 5:31
  your
• 5:31
  shopper.
• 5:32
  Right.
• 5:32
  We
• 5:33
  sometimes
• 5:33
  we
• 5:33
  ignore
• 5:33
  the
• 5:34
  shopper.
• 5:34
  So
• 5:35
  really
• 5:35
  in
• 5:35
  store,
• 5:36
  the
• 5:36
  moment
• 5:36
  of
• 5:37
  truth,
• 5:37
  you
• 5:37
  know,
• 5:37
  when
• 5:37
  you
• 5:38
  are
• 5:38
  facing
• 5:38
  the
• 5:39
  customer
• 5:39
  and
• 5:39
  they
• 5:39
  have
• 5:39
  the
• 5:40
  choice
• 5:40
  around.
• 5:40
  They
• 5:41
  have
• 5:41
  three,
• 5:41
  four
• 5:41
  products.
• 5:42
  Which
• 5:42
  one
• 5:42
  are
• 5:43
  they
• 5:43
  picking?
• 5:43
  How
• 5:43
  would
• 5:43
  you
• 5:44
  make
• 5:44
  sure
• 5:44
  that
• 5:44
  they're
• 5:44
  picking
• 5:44
  the
• 5:45
  Danone
• 5:45
  product
• 5:45
  and
• 5:46
  they're
• 5:46
  not
• 5:46
  picking
• 5:46
  it
• 5:47
  yogurt,
• 5:47
  they're
• 5:47
  picking
• 5:48
  it
• 5:48
  Danone
• 5:48
  yogurt.
• 5:49
  Right.
• 5:50
  So
• 5:50
  that
• 5:50
  moment
• 5:51
  is
• 5:51
  super
• 5:51
  important.
• 5:51
  You
• 5:52
  keep
• 5:52
  the
• 5:52
  focus
• 5:52
  on
• 5:52
  it.
• 5:53
  So
• 5:53
  is
• 5:53
  there
• 5:54
  like
• 5:54
  I
• 5:55
  think
• 5:55
  a
• 5:55
  lot
• 5:55
  of
• 5:55
  companies
• 5:56
  are.
• 5:56
  It's
• 5:56
  true,
• 5:56
  they
• 5:57
  get
• 5:57
  that
• 5:57
  information,
• 5:57
  they
• 5:58
  look
• 5:58
  at
• 5:58
  focus
• 5:58
  group
• 5:58
  data.
• 5:59
  But
• 5:59
  is
• 5:59
  there
• 5:59
  something
• 6:00
  that
• 6:00
  you
• 6:00
  do
• 6:00
  with
• 6:01
  your
• 6:01
  organization
• 6:01
  at
• 6:01
  Denone
• 6:02
  to
• 6:02
  really
• 6:02
  get
• 6:02
  in
• 6:03
  and
• 6:03
  really
• 6:03
  get
• 6:04
  those
• 6:04
  insights
• 6:04
  from
• 6:05
  the
• 6:05
  consumer?
• 6:08
  To
• 6:08
  get
• 6:08
  consumer
• 6:09
  insights
• 6:10
  to
• 6:10
  the
• 6:11
  customer
• 6:11
  like
• 6:11
  you're
• 6:12
  saying?
• 6:12
  Yeah.
• 6:13
  And
• 6:13
  I
• 6:13
  mean
• 6:13
  for
• 6:13
  me
• 6:14
  one
• 6:14
  area
• 6:14
  is
• 6:14
  to
• 6:15
  make
• 6:15
  sure
• 6:16
  you
• 6:16
  keep
• 6:16
  your
• 6:16
  finger
• 6:17
  on
• 6:18
  the
• 6:18
  rhythm.
• 6:19
  Yeah.
• 6:19
  What
• 6:19
  is
• 6:19
  going
• 6:20
  on?
• 6:20
  So
• 6:20
  to
• 6:20
  feel
• 6:20
  any
• 6:21
  small
• 6:21
  signal
• 6:22
  go
• 6:23
  deeper.
• 6:23
  Okay.
• 6:24
  Do
• 6:24
  not
• 6:24
  ignore
• 6:25
  it
• 6:25
  because
• 6:25
  might
• 6:26
  be
• 6:26
  just
• 6:26
  the
• 6:27
  peak
• 6:27
  of
• 6:27
  the
• 6:27
  iceberg
• 6:28
  and
• 6:28
  there's
• 6:28
  a
• 6:28
  massive
• 6:29
  opportunity
• 6:29
  behind
• 6:30
  it.
• 6:30
  And
• 6:30
  then
• 6:30
  in
• 6:30
  today's
• 6:31
  world,
• 6:31
  you
• 6:31
  asked
• 6:31
  me
• 6:31
  the
• 6:31
  question
• 6:32
  earlier,
• 6:32
  how
• 6:32
  do
• 6:33
  we
• 6:33
  evolve
• 6:33
  in
• 6:33
  this
• 6:33
  digital
• 6:34
  world?
• 6:34
  That's
• 6:34
  what
• 6:34
  I
• 6:34
  was
• 6:34
  going
• 6:34
  to
• 6:34
  go.
• 6:35
  Next
• 6:36
  is
• 6:36
  going
• 6:36
  at
• 6:36
  such
• 6:37
  a
• 6:38
  fast
• 6:38
  pace.
• 6:39
  Right.
• 6:39
  It's
• 6:39
  crazy.
• 6:40
  So
• 6:40
  how
• 6:41
  do
• 6:41
  you
• 6:41
  keep
• 6:41
  that
• 6:41
  rhythm?
• 6:42
  I
• 6:43
  think,
• 6:43
  I
• 6:43
  mean
• 6:43
  it's
• 6:43
  a
• 6:44
  transformational
• 6:44
  journey.
• 6:45
  You
• 6:45
  have
• 6:45
  always
• 6:45
  to
• 6:46
  reinvent
• 6:46
  yourself.
• 6:47
  Right.
• 6:47
  Right.
• 6:47
  So
• 6:48
  I
• 6:48
  can
• 6:48
  give
• 6:48
  you
• 6:48
  one
• 6:49
  example
• 6:49
  of
• 6:49
  excellence
• 6:50
  in
• 6:50
  execution
• 6:50
  that
• 6:51
  we're
• 6:51
  doing
• 6:51
  for
• 6:51
  our
• 6:52
  field
• 6:52
  Salesforce
• 6:53
  in
• 6:53
  Europe.
• 6:54
  We
• 6:54
  are
• 6:54
  digitalizing
• 6:55
  the
• 6:55
  whole
• 6:55
  Salesforce.
• 6:56
  We're
• 6:56
  equipping
• 6:57
  them
• 6:57
  with
• 6:58
  AI
• 6:58
  supported
• 6:59
  tool
• 7:00
  to
• 7:00
  get
• 7:00
  the
• 7:00
  data
• 7:02
  from
• 7:02
  the
• 7:02
  consumer.
• 7:03
  What
• 7:03
  is
• 7:03
  happening
• 7:03
  in
• 7:04
  the
• 7:04
  shelf?
• 7:04
  How
• 7:05
  much
• 7:05
  are
• 7:05
  we
• 7:05
  selling?
• 7:06
  Are
• 7:06
  we
• 7:06
  really
• 7:06
  sticking
• 7:07
  to
• 7:07
  where,
• 7:07
  how
• 7:08
  the
• 7:08
  shelves
• 7:08
  should
• 7:08
  be?
• 7:09
  And
• 7:09
  the
• 7:10
  better
• 7:10
  we
• 7:10
  are
• 7:10
  in
• 7:11
  answering
• 7:11
  consumer
• 7:12
  needs
• 7:12
  faster.
• 7:13
  We
• 7:13
  are
• 7:13
  in
• 7:14
  terms
• 7:14
  of
• 7:14
  adapting
• 7:14
  ourselves
• 7:15
  to
• 7:16
  the
• 7:16
  segmentation
• 7:17
  in
• 7:17
  every
• 7:17
  shelf.
• 7:18
  You
• 7:18
  know,
• 7:18
  like
• 7:18
  then
• 7:19
  the
• 7:19
  consumer,
• 7:20
  in
• 7:20
  these
• 7:20
  three
• 7:20
  seconds
• 7:21
  that
• 7:21
  they're
• 7:21
  spending
• 7:21
  to
• 7:22
  pick
• 7:22
  your
• 7:22
  product,
• 7:23
  they
• 7:23
  pick
• 7:23
  yours.
• 7:24
  Well,
• 7:24
  I
• 7:24
  want
• 7:24
  to
• 7:24
  pressure
• 7:24
  on
• 7:24
  that
• 7:24
  too,
• 7:25
  because,
• 7:25
  you
• 7:25
  know,
• 7:25
  so
• 7:26
  much
• 7:26
  of
• 7:26
  the
• 7:27
  initial
• 7:27
  acclimation
• 7:28
  towards
• 7:28
  a
• 7:28
  brand
• 7:29
  or
• 7:29
  the
• 7:30
  new
• 7:30
  introduction
• 7:31
  to
• 7:31
  a
• 7:31
  brand
• 7:31
  also
• 7:31
  happens
• 7:31
  online,
• 7:32
  so
• 7:32
  it's
• 7:32
  not
• 7:32
  also
• 7:33
  on
• 7:33
  the
• 7:33
  shelf.
• 7:34
  So,
• 7:34
  you
• 7:34
  know,
• 7:34
  you
• 7:34
  mentioned,
• 7:35
  you
• 7:35
  know,
• 7:35
  the
• 7:35
  digitization
• 7:36
  that's
• 7:36
  at
• 7:36
  play
• 7:36
  here.
• 7:37
  How
• 7:37
  do
• 7:37
  you
• 7:38
  think
• 7:38
  about
• 7:38
  things
• 7:38
  or
• 7:38
  how
• 7:38
  have
• 7:38
  you
• 7:39
  had
• 7:39
  to
• 7:39
  adapt
• 7:39
  what
• 7:40
  you
• 7:40
  do
• 7:40
  differently
• 7:40
  to
• 7:41
  show
• 7:41
  up
• 7:41
  for
• 7:41
  the
• 7:41
  customer
• 7:42
  and
• 7:42
  in
• 7:42
  the
• 7:43
  digital
• 7:43
  space
• 7:43
  particularly
• 7:44
  too,
• 7:45
  for
• 7:45
  sure.
• 7:45
  And
• 7:45
  we've
• 7:46
  heard
• 7:46
  this
• 7:46
  morning,
• 7:46
  I
• 7:47
  think
• 7:47
  it
• 7:47
  was
• 7:47
  mentioned,
• 7:48
  that
• 7:48
  one
• 7:48
  third
• 7:48
  of
• 7:48
  our
• 7:49
  consumers
• 7:49
  go
• 7:49
  and
• 7:50
  look
• 7:50
  online
• 7:51
  before
• 7:51
  going
• 7:52
  in
• 7:53
  store
• 7:53
  and
• 7:53
  buying.
• 7:54
  Well,
• 7:54
  luckily
• 7:55
  they
• 7:55
  don't
• 7:55
  do
• 7:55
  it
• 7:55
  every
• 7:55
  time
• 7:56
  they
• 7:56
  buy
• 7:56
  yogurt.
• 7:56
  Right.
• 7:57
  Maybe
• 7:58
  more
• 7:58
  for
• 7:58
  some
• 7:58
  products
• 7:58
  than
• 7:59
  others.
• 7:59
  But
• 8:01
  my
• 8:01
  point
• 8:02
  is
• 8:02
  that
• 8:02
  it's
• 8:02
  becoming
• 8:03
  seamless.
• 8:03
  Right,
• 8:04
  Right.
• 8:04
  It's
• 8:04
  whether
• 8:05
  it's
• 8:05
  online
• 8:05
  or
• 8:06
  offline,
• 8:07
  whether
• 8:07
  it's
• 8:07
  on
• 8:08
  your
• 8:08
  WhatsApp
• 8:08
  application
• 8:09
  or
• 8:09
  what
• 8:09
  is
• 8:09
  in
• 8:09
  your
• 8:10
  Facebook
• 8:10
  or
• 8:10
  Twitter
• 8:11
  or
• 8:11
  TikTok,
• 8:12
  consumers
• 8:13
  are
• 8:13
  going
• 8:13
  across
• 8:13
  all
• 8:14
  these
• 8:14
  channels.
• 8:14
  I
• 8:14
  mean,
• 8:14
  look
• 8:15
  at
• 8:15
  ourselves.
• 8:15
  We
• 8:15
  go
• 8:15
  across
• 8:16
  all
• 8:16
  these
• 8:16
  channels.
• 8:16
  Right.
• 8:17
  So
• 8:17
  how
• 8:17
  do
• 8:17
  you
• 8:17
  make
• 8:18
  sure
• 8:18
  first
• 8:18
  your
• 8:18
  message
• 8:19
  is
• 8:19
  consistent
• 8:19
  across
• 8:20
  all
• 8:20
  the
• 8:20
  different
• 8:20
  tools
• 8:21
  and
• 8:21
  that
• 8:21
  you
• 8:21
  are
• 8:22
  relevant
• 8:22
  in
• 8:22
  every
• 8:23
  occasion?
• 8:24
  So
• 8:24
  when
• 8:24
  you
• 8:24
  are
• 8:25
  on
• 8:25
  the
• 8:25
  go
• 8:25
  or
• 8:25
  when
• 8:25
  you
• 8:26
  are
• 8:26
  in
• 8:26
  a
• 8:26
  train
• 8:26
  station
• 8:26
  or
• 8:27
  where
• 8:27
  you
• 8:27
  are
• 8:27
  in
• 8:27
  a
• 8:27
  restaurant,
• 8:28
  your
• 8:28
  mindset
• 8:29
  as
• 8:29
  a
• 8:29
  consumer
• 8:30
  is
• 8:30
  completely
• 8:30
  different.
• 8:31
  So
• 8:31
  our
• 8:31
  work
• 8:32
  as
• 8:32
  a
• 8:32
  brand
• 8:32
  and
• 8:33
  in
• 8:33
  sales
• 8:33
  is
• 8:33
  how
• 8:34
  do
• 8:34
  we
• 8:34
  make
• 8:34
  sure
• 8:34
  that
• 8:34
  you
• 8:35
  are
• 8:35
  really
• 8:35
  answering
• 8:35
  the
• 8:36
  consumer
• 8:36
  needs
• 8:36
  at
• 8:37
  this
• 8:37
  specific
• 8:37
  occasion?
• 8:39
  How
• 8:39
  do
• 8:39
  I
• 8:39
  make
• 8:39
  sure
• 8:39
  that
• 8:40
  you
• 8:40
  drink,
• 8:40
  you
• 8:41
  have
• 8:41
  Alpro
• 8:41
  milk
• 8:42
  and
• 8:42
  your
• 8:42
  cereals
• 8:43
  in
• 8:43
  the
• 8:43
  morning,
• 8:43
  or
• 8:44
  when
• 8:44
  you
• 8:44
  have
• 8:44
  a
• 8:44
  Skyr
• 8:45
  in
• 8:45
  the
• 8:45
  morning
• 8:45
  with
• 8:45
  your
• 8:45
  cereal?
• 8:46
  It's
• 8:46
  a
• 8:46
  Danone
• 8:47
  skier.
• 8:47
  Right.
• 8:48
  That's
• 8:48
  for
• 8:48
  breakfast
• 8:48
  occasion.
• 8:49
  And
• 8:49
  then
• 8:49
  I
• 8:49
  do
• 8:49
  the
• 8:50
  same
• 8:50
  for
• 8:50
  restaurant.
• 8:50
  I
• 8:50
  can
• 8:51
  tell
• 8:51
  you
• 8:51
  every
• 8:51
  occasion.
• 8:51
  I'd
• 8:51
  love
• 8:52
  to
• 8:52
  see
• 8:52
  your
• 8:52
  analysis
• 8:52
  of
• 8:53
  what
• 8:53
  consumer
• 8:53
  segment
• 8:54
  I
• 8:54
  fit
• 8:54
  into.
• 8:54
  Yes,
• 8:55
  100%.
• 8:55
  100%.
• 8:56
  Well,
• 8:57
  let's
• 8:57
  close
• 8:58
  with
• 8:58
  this
• 8:58
  question.
• 9:00
  One
• 9:00
  of
• 9:00
  the
• 9:00
  greatest
• 9:00
  parts
• 9:01
  of
• 9:01
  your
• 9:01
  job,
• 9:01
  I
• 9:01
  assume,
• 9:02
  is
• 9:02
  that
• 9:03
  you
• 9:03
  also
• 9:04
  are
• 9:04
  a
• 9:04
  consumer
• 9:05
  of
• 9:05
  the
• 9:05
  skyr,
• 9:06
  of
• 9:06
  the
• 9:06
  yogurt,
• 9:07
  of
• 9:07
  all
• 9:07
  the
• 9:07
  things.
• 9:09
  Tell
• 9:10
  me
• 9:10
  a
• 9:10
  little
• 9:10
  bit
• 9:10
  about
• 9:11
  how
• 9:12
  people
• 9:13
  in
• 9:13
  the
• 9:14
  Denone
• 9:14
  organization
• 9:15
  are
• 9:15
  really
• 9:16
  core
• 9:16
  to
• 9:17
  the
• 9:17
  success
• 9:18
  that
• 9:18
  you've
• 9:18
  had.
• 9:19
  Like,
• 9:19
  what
• 9:19
  role
• 9:20
  do
• 9:20
  you
• 9:20
  make
• 9:20
  sure
• 9:20
  that
• 9:21
  your
• 9:21
  colleagues
• 9:22
  play
• 9:22
  in
• 9:22
  making
• 9:23
  sure
• 9:23
  that
• 9:23
  you're
• 9:23
  serving
• 9:24
  the
• 9:24
  consumer
• 9:24
  as
• 9:24
  best
• 9:25
  you
• 9:25
  can?
• 9:26
  Well,
• 9:26
  I
• 9:26
  can
• 9:26
  tell
• 9:26
  you
• 9:27
  one
• 9:27
  thing.
• 9:27
  You
• 9:27
  know,
• 9:27
  it's
• 9:27
  been
• 9:28
  five
• 9:28
  years.
• 9:28
  I'm
• 9:28
  in
• 9:28
  Danone
• 9:29
  now.
• 9:30
  And
• 9:31
  one
• 9:31
  thing
• 9:32
  I
• 9:33
  was
• 9:33
  shocked
• 9:33
  at
• 9:33
  the
• 9:33
  beginning,
• 9:34
  but
• 9:34
  I
• 9:34
  fully
• 9:35
  understand
• 9:35
  now
• 9:36
  is
• 9:36
  how
• 9:37
  proud
• 9:37
  dine
• 9:37
  owners
• 9:37
  are
• 9:38
  of
• 9:38
  doing
• 9:38
  the
• 9:38
  job
• 9:39
  they're
• 9:39
  doing
• 9:39
  and
• 9:39
  serving
• 9:40
  a
• 9:40
  company
• 9:40
  that
• 9:40
  has
• 9:41
  a
• 9:41
  purpose
• 9:41
  that's
• 9:41
  beyond
• 9:42
  us.
• 9:42
  You
• 9:42
  know,
• 9:43
  like,
• 9:43
  you
• 9:43
  know
• 9:43
  that
• 9:43
  every
• 9:44
  time
• 9:44
  you
• 9:44
  sell
• 9:44
  something,
• 9:45
  you
• 9:45
  make
• 9:45
  this
• 9:46
  word
• 9:46
  a
• 9:46
  bit
• 9:46
  healthier
• 9:47
  and
• 9:47
  there's
• 9:48
  nothing
• 9:48
  better,
• 9:49
  right.
• 9:49
  Than
• 9:49
  to
• 9:49
  feel
• 9:50
  like
• 9:50
  you're
• 9:50
  really
• 9:50
  serving
• 9:51
  a
• 9:51
  purpose
• 9:51
  when
• 9:51
  you
• 9:52
  work.
• 9:52
  Yeah.
• 9:52
  So
• 9:52
  maybe
• 9:53
  that's
• 9:53
  one
• 9:53
  part
• 9:53
  of
• 9:54
  the
• 9:54
  answer
• 9:54
  to
• 9:54
  your
• 9:55
  question.
• 9:55
  That's
• 9:55
  a
• 9:56
  great
• 9:56
  answer.
• 9:57
  And
• 9:58
  then
• 9:58
  for
• 9:58
  sure
• 9:58
  we're
• 9:58
  proud
• 9:59
  of
• 9:59
  the
• 9:59
  products.
• 10:00
  We
• 10:00
  tried
• 10:00
  them
• 10:01
  all
• 10:01
  the
• 10:01
  time.
• 10:02
  We
• 10:02
  what
• 10:02
  we
• 10:02
  know
• 10:02
  as
• 10:03
  well
• 10:03
  and
• 10:03
  research
• 10:04
  hopefully
• 10:04
  will
• 10:04
  demonstrate
• 10:05
  that
• 10:05
  as
• 10:05
  well
• 10:05
  is
• 10:06
  that
• 10:06
  if
• 10:06
  you
• 10:06
  eat
• 10:07
  yogurt
• 10:07
  a
• 10:08
  day
• 10:08
  actually.
• 10:09
  And
• 10:09
  it's
• 10:11
  back
• 10:11
  it
• 10:11
  up
• 10:12
  a
• 10:12
  little
• 10:12
  bit
• 10:12
  thinking
• 10:12
  about
• 10:13
  the
• 10:13
  science
• 10:13
  we
• 10:13
  have
• 10:13
  behind
• 10:14
  us.
• 10:14
  Because
• 10:15
  what
• 10:15
  makes
• 10:15
  Danone
• 10:16
  unique,
• 10:16
  we
• 10:16
  talked
• 10:17
  about
• 10:17
  health
• 10:17
  through
• 10:17
  food
• 10:17
  to
• 10:18
  as
• 10:18
  many
• 10:18
  as
• 10:18
  possible,
• 10:18
  which
• 10:19
  our
• 10:19
  mission.
• 10:19
  Right.
• 10:20
  So
• 10:20
  we
• 10:21
  are
• 10:21
  unique.
• 10:21
  A
• 10:22
  unique
• 10:22
  CPG
• 10:23
  that
• 10:23
  has
• 10:23
  so
• 10:23
  many
• 10:23
  healthy
• 10:24
  products.
• 10:24
  Our
• 10:24
  brands
• 10:25
  and
• 10:25
  categories,
• 10:25
  we
• 10:26
  are
• 10:26
  operating
• 10:26
  on
• 10:27
  a
• 10:27
  growing
• 10:29
  categories,
• 10:30
  right.
• 10:30
  I
• 10:30
  mean,
• 10:31
  you
• 10:31
  ask
• 10:31
  Gen
• 10:31
  Z's
• 10:32
  today,
• 10:32
  they
• 10:32
  all
• 10:32
  like,
• 10:33
  you
• 10:33
  know,
• 10:33
  health,
• 10:34
  wellness,
• 10:35
  etc.
• 10:35
  So
• 10:36
  we
• 10:36
  are
• 10:36
  operating
• 10:36
  on
• 10:37
  volume
• 10:37
  and
• 10:37
  value.
• 10:38
  And
• 10:38
  the
• 10:39
  last
• 10:39
  point
• 10:39
  is
• 10:40
  how
• 10:40
  much
• 10:40
  we
• 10:41
  are
• 10:41
  basing
• 10:41
  everything
• 10:42
  we
• 10:42
  do
• 10:42
  on
• 10:42
  science.
• 10:43
  You
• 10:44
  know,
• 10:44
  we
• 10:44
  do.
• 10:44
  People
• 10:45
  might
• 10:45
  not
• 10:45
  know
• 10:45
  it,
• 10:46
  but
• 10:46
  we
• 10:46
  do
• 10:46
  intern
• 10:46
  on
• 10:47
  products
• 10:47
  that
• 10:47
  we
• 10:47
  call
• 10:47
  specialized
• 10:48
  nutrition
• 10:48
  that
• 10:49
  are
• 10:49
  dedicated
• 10:49
  for
• 10:49
  people
• 10:50
  who
• 10:50
  for
• 10:50
  example,
• 10:51
  do
• 10:52
  following
• 10:53
  an
• 10:53
  oncological
• 10:54
  treatment.
• 10:54
  Right.
• 10:55
  They
• 10:55
  are
• 10:55
  frail,
• 10:55
  they're
• 10:56
  fatigued.
• 10:56
  So
• 10:56
  how
• 10:56
  do
• 10:57
  you
• 10:57
  make
• 10:57
  sure
• 10:57
  that
• 10:57
  they
• 10:57
  recover
• 10:58
  muscles?
• 10:58
  High
• 10:59
  protein
• 10:59
  or
• 10:59
  they
• 10:59
  were
• 11:00
  on
• 11:00
  the
• 11:00
  GLP1
• 11:01
  treatment
• 11:01
  and
• 11:01
  they
• 11:01
  need
• 11:02
  to
• 11:02
  recover
• 11:02
  their
• 11:02
  muscles.
• 11:03
  Right.
• 11:03
  So
• 11:04
  we
• 11:04
  have
• 11:04
  super
• 11:04
  specialized
• 11:05
  products.
• 11:05
  We
• 11:06
  have
• 11:06
  even
• 11:06
  souvenir
• 11:07
  that
• 11:07
  I
• 11:07
  should
• 11:07
  take
• 11:07
  because
• 11:08
  it
• 11:08
  improves
• 11:08
  your
• 11:08
  memory.
• 11:09
  Right.
• 11:09
  After
• 11:10
  50
• 11:10
  years
• 11:10
  old.
• 11:11
  And
• 11:11
  actually
• 11:11
  it's
• 11:12
  preventative
• 11:12
  for
• 11:12
  Alzheimer's.
• 11:13
  So
• 11:13
  I
• 11:13
  certainly
• 11:14
  should
• 11:14
  take
• 11:14
  it
• 11:14
  every
• 11:15
  day.
• 11:15
  But
• 11:15
  my
• 11:15
  point
• 11:16
  is
• 11:16
  we
• 11:16
  take
• 11:16
  it.
• 11:16
  We
• 11:16
  have
• 11:17
  super
• 11:17
  specialized
• 11:18
  products
• 11:18
  and
• 11:19
  what
• 11:19
  we
• 11:19
  try
• 11:20
  to
• 11:20
  do
• 11:20
  is
• 11:20
  out
• 11:20
  of
• 11:21
  these
• 11:21
  products,
• 11:21
  how
• 11:21
  do
• 11:21
  we
• 11:21
  take
• 11:22
  this
• 11:22
  science
• 11:23
  and
• 11:23
  bring
• 11:23
  it
• 11:23
  to
• 11:24
  the
• 11:24
  mass
• 11:24
  market?
• 11:24
  Right.
• 11:25
  And
• 11:25
  there's.
• 11:26
  Honestly,
• 11:26
  I
• 11:26
  mean,
• 11:27
  I'm
• 11:27
  very
• 11:27
  proud
• 11:27
  of
• 11:28
  what
• 11:28
  we
• 11:28
  have
• 11:28
  been
• 11:29
  doing
• 11:29
  and
• 11:29
  how
• 11:29
  we
• 11:29
  are
• 11:30
  providing
• 11:30
  the
• 11:30
  support
• 11:31
  making
• 11:31
  this
• 11:31
  planet
• 11:32
  a
• 11:32
  better
• 11:32
  place.
• 11:33
  Yeah.
• 11:33
  So
• 11:33
  I
• 11:33
  got
• 11:33
  one
• 11:34
  more
• 11:34
  question
• 11:34
  for
• 11:34
  you,
• 11:34
  but
• 11:34
  I
• 11:35
  lost
• 11:35
  my
• 11:35
  train
• 11:35
  of
• 11:36
  thought.
• 11:36
  No,
• 11:36
  just
• 11:36
  kidding.
• 11:37
  So
• 11:39
  cgf,
• 11:39
  we
• 11:39
  gotta
• 11:40
  give.
• 11:40
  We
• 11:40
  gotta.
• 11:40
  We're
• 11:41
  at
• 11:41
  the
• 11:41
  conference.
• 11:41
  Have
• 11:42
  you
• 11:42
  been
• 11:42
  here
• 11:42
  before?
• 11:43
  Oh,
• 11:43
  yes,
• 11:43
  yes.
• 11:44
  How
• 11:44
  many
• 11:44
  times
• 11:44
  roughly
• 11:45
  do
• 11:45
  you
• 11:45
  lost
• 11:45
  count?
• 11:46
  I'm
• 11:47
  too
• 11:47
  old
• 11:47
  to
• 11:47
  tell
• 11:47
  you.
• 11:48
  Too
• 11:48
  old
• 11:48
  to
• 11:48
  tell
• 11:48
  me.
• 11:49
  All
• 11:49
  right,
• 11:49
  all
• 11:49
  right.
• 11:49
  But
• 11:50
  at
• 11:50
  least
• 11:50
  10.
• 11:51
  At
• 11:51
  least
• 11:51
  10.
• 11:51
  Wow.
• 11:52
  All
• 11:52
  right,
• 11:52
  very
• 11:52
  nice.
• 11:53
  We've
• 11:53
  got
• 11:53
  an
• 11:53
  expert
• 11:54
  here.
• 11:54
  So
• 11:54
  what's
• 11:54
  one
• 11:54
  piece
• 11:55
  of
• 11:55
  advice
• 11:55
  you'd
• 11:55
  be
• 11:55
  for
• 11:56
  the
• 11:56
  audience
• 11:56
  here
• 11:56
  at
• 11:56
  the
• 11:57
  Consumer
• 11:57
  Goods
• 11:57
  Forum?
• 11:58
  Oh,
• 11:59
  I
• 11:59
  don't
• 12:00
  know
• 12:00
  if
• 12:00
  I
• 12:00
  are
• 12:00
  giving
• 12:00
  advice,
• 12:01
  but
• 12:02
  I
• 12:02
  think
• 12:02
  we
• 12:02
  cannot
• 12:04
  transfer
• 12:04
  this
• 12:04
  planet
• 12:05
  alone.
• 12:06
  And
• 12:06
  the
• 12:06
  reason
• 12:06
  why
• 12:07
  I
• 12:07
  love
• 12:07
  being
• 12:08
  at
• 12:08
  the
• 12:08
  Consumer
• 12:08
  Goods
• 12:09
  Forum
• 12:09
  and
• 12:09
  I
• 12:09
  am
• 12:10
  also
• 12:10
  co
• 12:10
  chairing
• 12:10
  one
• 12:11
  of
• 12:11
  the
• 12:11
  coalition
• 12:11
  that's
• 12:12
  Healthier
• 12:12
  Lives
• 12:12
  Coalition
• 12:14
  is
• 12:15
  that
• 12:15
  promotes
• 12:15
  healthier
• 12:16
  and
• 12:16
  more
• 12:16
  sustainable
• 12:17
  lives
• 12:17
  across
• 12:18
  the
• 12:18
  industry.
• 12:20
  Because
• 12:20
  I
• 12:21
  believe
• 12:21
  we
• 12:21
  cannot
• 12:22
  move
• 12:22
  the
• 12:22
  needle
• 12:22
  unless
• 12:23
  we
• 12:23
  work
• 12:23
  at
• 12:23
  it
• 12:24
  hands
• 12:24
  in
• 12:24
  hand
• 12:24
  between
• 12:25
  retailers
• 12:25
  and
• 12:26
  manufacturers.
• 12:26
  So
• 12:27
  I
• 12:27
  would
• 12:27
  encourage
• 12:27
  everyone
• 12:28
  in
• 12:28
  the
• 12:28
  industry
• 12:29
  to
• 12:29
  join
• 12:29
  forces
• 12:30
  and
• 12:31
  no
• 12:31
  matter,
• 12:31
  you
• 12:31
  know,
• 12:31
  I
• 12:32
  told
• 12:32
  you,
• 12:32
  it's
• 12:32
  my
• 12:33
  showing
• 12:33
  off.
• 12:33
  We
• 12:33
  have
• 12:34
  88%
• 12:34
  of
• 12:34
  our
• 12:35
  portfolio
• 12:35
  that
• 12:35
  is
• 12:35
  healthy.
• 12:36
  Not
• 12:36
  at
• 12:36
  all.
• 12:36
  We
• 12:36
  would
• 12:36
  love
• 12:37
  everyone
• 12:37
  to
• 12:38
  bring
• 12:38
  it
• 12:38
  up.
• 12:38
  Right.
• 12:39
  Why?
• 12:39
  Because
• 12:39
  if
• 12:40
  to
• 12:40
  be
• 12:41
  that,
• 12:41
  to
• 12:41
  be
• 12:42
  at
• 12:42
  that
• 12:42
  level,
• 12:42
  it
• 12:43
  requires
• 12:43
  a
• 12:43
  lot
• 12:43
  of
• 12:43
  investments.
• 12:44
  Right.
• 12:45
  So
• 12:45
  I
• 12:45
  don't
• 12:46
  want
• 12:46
  to
• 12:46
  be
• 12:46
  non
• 12:47
  competitive
• 12:47
  versus
• 12:48
  my
• 12:48
  competitors.
• 12:48
  Right.
• 12:49
  I
• 12:49
  want
• 12:50
  to
• 12:50
  spend
• 12:51
  this
• 12:51
  money
• 12:51
  to
• 12:52
  sustain
• 12:52
  our
• 12:52
  planet,
• 12:53
  to
• 12:53
  stain
• 12:53
  my
• 12:53
  business,
• 12:54
  but
• 12:54
  at
• 12:54
  the
• 12:54
  same
• 12:54
  time
• 12:55
  engage
• 12:55
  all
• 12:55
  the
• 12:55
  others
• 12:56
  with
• 12:56
  us.
• 12:57
  And
• 12:57
  I
• 12:57
  think
• 12:57
  if
• 12:57
  there
• 12:57
  is
• 12:58
  one
• 12:58
  message
• 12:58
  is
• 12:58
  collaborate,
• 12:59
  engage,
• 13:00
  contribute
• 13:02
  and
• 13:02
  deliver.
• 13:02
  Right.
• 13:03
  Because
• 13:03
  that
• 13:03
  also
• 13:03
  means
• 13:03
  coordination
• 13:04
  and
• 13:04
  definition
• 13:04
  of
• 13:05
  standards
• 13:05
  too.
• 13:05
  Right.
• 13:06
  That
• 13:06
  you
• 13:06
  can
• 13:06
  all
• 13:06
  use
• 13:06
  and
• 13:07
  operate
• 13:07
  within.
• 13:08
  Absolutely.
• 13:08
  And
• 13:09
  it's
• 13:09
  no
• 13:09
  point
• 13:09
  of,
• 13:09
  you
• 13:10
  know,
• 13:10
  it's
• 13:10
  not
• 13:10
  about
• 13:10
  imposing,
• 13:11
  it's
• 13:11
  about
• 13:11
  co
• 13:12
  creation.
• 13:14
  Yeah.
• 13:14
  And
• 13:14
  giving
• 13:15
  all
• 13:15
  of
• 13:15
  your,
• 13:15
  all
• 13:16
  of
• 13:16
  the
• 13:16
  people
• 13:16
  working
• 13:16
  in
• 13:17
  the
• 13:17
  industry
• 13:17
  a
• 13:17
  little
• 13:17
  more
• 13:18
  purpose
• 13:18
  too
• 13:18
  to
• 13:18
  what
• 13:19
  they're
• 13:19
  doing
• 13:19
  every
• 13:19
  day
• 13:19
  as
• 13:20
  well,
• 13:20
  based
• 13:20
  on
• 13:21
  the
• 13:21
  80%
• 13:22
  of
• 13:22
  products
• 13:22
  that
• 13:23
  they're
• 13:23
  helping
• 13:23
  make
• 13:24
  the
• 13:24
  world
• 13:24
  healthier.
• 13:25
  Well,
• 13:25
  Aila
• 13:26
  Z,
• 13:26
  thank
• 13:26
  you
• 13:27
  so
• 13:27
  much
• 13:27
  for
• 13:28
  taking
• 13:28
  the
• 13:28
  time
• 13:28
  with
• 13:29
  us
• 13:29
  today.
• 13:29
  Thank
• 13:30
  you
• 13:30
  again
• 13:30
  to
• 13:30
  Vuzion
• 13:31
  Group
• 13:31
  for
• 13:31
  helping
• 13:32
  make
• 13:32
  all
• 13:32
  of
• 13:32
  our
• 13:32
  coverage
• 13:33
  here
• 13:33
  at
• 13:33
  Consumer
• 13:33
  Goods
• 13:34
  Forum
• 13:34
  possible.
• 13:35
  And
• 13:35
  stay
• 13:35
  tuned,
• 13:36
  we
• 13:36
  have
• 13:36
  so
• 13:37
  much
• 13:37
  more
• 13:37
  coming
• 13:37
  up
• 13:37
  for
• 13:38
  you
• 13:38
  later
• 13:38
  on
• 13:38
  today.
• 13:39
  And
• 13:39
  until
• 13:39
  then,
• 13:39
  be
• 13:40
  careful
• 13:40
  out
• 13:40
  there.