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Using Behavioral Science for Financial Marketing Success
More than ever, financial marketers can trigger automatic action by applying behavioral science principles in marketing strategy and creative execution. If you have a behavioral understanding of your customer, they will find you, refer business, and share insights that will help your efforts succeed.
At a time when both print and digital marketing involve as much art as science, behavioral science is a critical tool for understanding how consumers will react to various tactics and strategies.
My guest on the Banking Transformed podcast is Nancy Harhut, cofounder of HBT Marketing. Nancy shares…
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