How to Create an Unforgettable Brand Identity for Your Game
Game branding for indie developers: Think branding is just a logo and colours? That's the biggest mistake indie game marketing makes! Learn authentic brand identity strategies.In this episode, we're joined by marketing powerhouse duo Katie and Jonathan Binns to reveal what game branding actually means. Katie brings over a decade of marketing experience (including Warhammer 40K Mechanicus), while Jonathan is a senior brand manager at Super Rare Games. Together, they break down how to build an authentic brand ecosystem that makes players remember your game long after they've put down the…
The skinny
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