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The Vuori Story - From Cash Crunch to an $8 Billion Valuation | E174
Joe Kudla, Founder & CEO of Vuori, reveals the real playbook behind one of the fastest-growing performance lifestyle brands. We unpack the decisions and economics between direct-to-consumer vs. wholesale, community-led growth, cash-flow discipline, fundraising (from early tranches to secondaries), hiring and culture systems, ambassador strategy, operational excellence, and how Extreme Preparation and a 100/100 work ethic compound into a secret weapon to success. If you’re building a consumer brand, apparel/DTC company, or high-performance team, this episode is a masterclass in strategy and…
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