SITKA Gear Announces New Fishing Waders, Boots, Apparel and More
From SITKA Gear:
BOZEMAN, Mont. (Feb. 3, 2026) – SITKA Gear, the industry leader in high-performance hunting apparel, today announced its expansion into the fishing category with SITKA Fish, drawing on more than two decades of technical outdoor expertise. The new category introduces purpose-built systems designed to perform across all waters.
The U.S. fishing market continues to grow, with 57.9 million participants,1 representing a significant opportunity in the fishing apparel segment. With 70 percent of existing SITKA customers already identifying as anglers, the brand is uniquely…
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