Latest / The Inspired Stories Podcast / Kevin Harrison on Why the Uncommon Influence Coaching Program Starts with a Question, Not an Answer
Transcript
- 0:04Welcome to another edition of the Inspired Stories podcast,
- 0:08where leaders share their experiences so we can learn from
- 0:11their successes and be inspired by how they've overcome
- 0:14adversity. As you listen today, let one
- 0:17idea shape what you do next. My name is Anthony Kotaspodi,
- 0:21and today's guest spent 31 years inside a single brand, pouring
- 0:26everything he had into his restaurants, his team members
- 0:29and his community. Then he walked away from it all
- 0:33to start over because he had more to give.
- 0:37There's a particular kind of courage in leaving something
- 0:40you've mastered. Our guest didn't just trade one
- 0:43job for another. He took everything he learned
- 0:46about people, pressure and what it actually means to lead and
- 0:50built something new from scratch.
- 0:52Kevin Harrison is the founder and principal of Uncommon
- 0:56Influence, an executive coaching firm based in Newport News, VA.
- 1:01After retiring as a 31 year Chick-fil-A franchise who was
- 1:05recognized by the Virginia General Assembly for excellence
- 1:09in people development, he went on to serve as CEO of Scrimp
- 1:12Shack and as a partner and point to running company and Flat out
- 1:17events. Today, he coaches leaders across
- 1:19industries on what it takes to stop being average and start
- 1:23being uncommon. Most people never get the chance
- 1:27to rebuild at the top of their cane, but Kevin chose to.
- 1:32Now, before we get into all that good stuff, today's episode is
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- 2:32All right, back to our guest today, the founder of Uncommon
- 2:35Influence, Kevin Harrison. Thanks for making the time to
- 2:38Share your story today. It's great to be here, Anthony.
- 2:41Thank you. So, Kevin, you spent 31 years
- 2:45inside one organization, Chick-fil-A, which unusual in
- 2:49today's day and age. What was it about that work,
- 2:53that environment that kept pulling you back for three
- 2:55decades? Well, there was a lot of things,
- 2:58Anthony. I think I enjoyed the work
- 3:01working with young people in a fast-paced environment.
- 3:05I was just kind of wired for that.
- 3:06But but deeply I connected with the purpose of the organization
- 3:11and I tell people all the time, a clear purpose helps us get up
- 3:15every day and and go do hard things.
- 3:18And so I I think alignment with the corporate purpose was what
- 3:23kept me connected for so many years.
- 3:26So talk about doing hard things right.
- 3:29You had a significant hand in adding a great deal of
- 3:36efficiency to their drive through system.
- 3:39I think anybody who has gone past a Chick-fil-A has noticed 2
- 3:44lanes drive through jammed all the time and cars just moving
- 3:49through at a quick pace. Tell me about the work that you
- 3:52did there. Well, there was a lot of us that
- 3:55did this work including corporate staff and operators
- 4:00like myself at the time. But we knew that people wanted
- 4:04to stay in their car and we were very busy.
- 4:08And so we knew that if we're going to grow our capacity, we
- 4:11had to try some stuff. And I was in the early days of
- 4:16drive through and I remember we tried this cell phone outside
- 4:21solution where the person that was taking the order outside was
- 4:26on a cell phone and they would call the order in to somebody
- 4:30inside the restaurant and that person would key it in.
- 4:34And I had all of these cell phone contracts going, but we
- 4:37were trying stuff and, and to grow capacity, you have to try
- 4:41some things. Now ultimately that system was a
- 4:43disaster. I needed multiple cell phone
- 4:47plans and you could, you know, cell phones would drop, but that
- 4:51led to iPads going outside which really transformed how
- 4:57Chick-fil-A manages drive through.
- 5:00And so why not just use the traditional mic system that
- 5:04we've all seen and drive through for years?
- 5:07Why were you pushing the boundaries?
- 5:11Well, you can deliver customer experience much greater face to
- 5:14face than you can through a speaker box.
- 5:17And sometimes maybe you've experienced this.
- 5:20You pulled to a speaker and you can barely hear what they're
- 5:23saying. But when you make eye contact
- 5:26with somebody and you're connected with them, the
- 5:29accuracy goes up, the hospitality goes up, and there's
- 5:33one more thing that happens. The farther upstream we can get
- 5:37the order to the kitchen, the faster they can they can get
- 5:41your order ready. So there was multiple benefits
- 5:44of taking people from the inside of the restaurant and and
- 5:47putting them outside with the customer.
- 5:49And so when that line is wrapped around the building, you're
- 5:52helping it move faster because you can take that person with
- 5:55the iPad and you can position them further upstream in that
- 5:59line, get the order to the kitchen, have it ready for them
- 6:03by the time that they pull up to that window.
- 6:06That's right. And Chick-fil-A is always
- 6:09prioritized customer service, and having that customer
- 6:13interaction was a huge benefit. And so these iPads, they're
- 6:17connected via Wi-Fi. So that solves that problem of
- 6:21cell phone calls dropping. And it's an integrated system,
- 6:25I'm guessing, where they're just, you know, it's not like
- 6:27they're calling the order back to somebody else that then needs
- 6:29to type it in. They're the one that's typing it
- 6:31in. Goes into the master order
- 6:32system. That's right.
- 6:34The technology just kept evolving to where we could do
- 6:38that and it's really enhanced the efficiency of the drive
- 6:41through. Do you remember any stats off
- 6:44the top of your head? Sort of, I don't know.
- 6:46Customers served per hour, per minute before and then after.
- 6:51Well, I can tell you we used to shoot for 100 cars in an hour
- 6:56when I started this and that has exploded and some locations are
- 7:02doing triple that. So, so those are some some
- 7:07numbers that that I do remember from those days.
- 7:10OK, All right, let's move on. Because the Virginia General
- 7:15Assembly recognized you. They don't hand out a lot of
- 7:19resolutions for people development.
- 7:21Walk me back to the moment you learned about that recognition.
- 7:25What was happening at the restaurants at that time?
- 7:28Why do you think you earned that?
- 7:31Well, one of the things I'd recognize in my business is I
- 7:34was really strong at the top in leadership.
- 7:38I had quite a few young emerging leaders, but the middle of the
- 7:43organization needed more talent, needed better talent.
- 7:46I needed more leaders. I needed better leaders.
- 7:49And so I created a development program to attract young people,
- 7:54usually young people that had just finished college that still
- 7:58weren't clear what they wanted to do with their career.
- 8:01I knew that that was a need. And so I put a program together
- 8:06to address that need. And it was prioritizing learning
- 8:09and development, helping people find their place, if you will,
- 8:14so they could go and step into a career that was fitting for
- 8:17them. And so it started out as a a way
- 8:23to attract that type of talent. And then it just got recognized.
- 8:27And one day the newspaper wrote an article about it.
- 8:31And then wasn't long after that I had a delegate show up in my
- 8:37restaurant with this proclamation.
- 8:38So it was. It caught me by surprise for
- 8:41sure. So this was within Chick-fil-A,
- 8:44and you were putting this program in place to attract
- 8:49recent college grads or to address the recent college grads
- 8:53that had already joined the company.
- 8:56Both primarily to attract and then it really focused on
- 9:02something I'm passionate about and that's just helping people
- 9:04grow, help people learn grow. You help them learn about
- 9:08themselves, you help them learn about business, and then you
- 9:12help them launch. And I have a passion for that.
- 9:15And this program was really focused on those efforts.
- 9:20Can you say more about what was actually going on inside the
- 9:23program? Sure.
- 9:25So we had rotations throughout the business.
- 9:28If you joined this, I called it a leader intern program.
- 9:32If you joined that, we were going to give you exposure to
- 9:35all aspects of the business over that internship.
- 9:39You also got a bi weekly meeting with me and the leader that ran
- 9:43the program for me that was focused on personal development.
- 9:47We would go through books together, podcasts together,
- 9:49things like that. And then we provided A quarterly
- 9:53experience. I think our growth explodes
- 9:56through experiences and so we planned a quarterly experience
- 10:00for the people in the intern program to help them grow as
- 10:03leaders. Give me an example of one of
- 10:05those experiences that helps to explode growth.
- 10:09So there is a mountain about 3 hours from here and we would
- 10:14drive. It's about a nine hour hike and
- 10:18I believe if you want to be a great leader, you got to do
- 10:20things that are challenging. You have to lean into some
- 10:23discomfort. And so we would go and climb
- 10:26this mountain and it was physically challenging, but we
- 10:30would talk about the business on that hike and then we would
- 10:34debrief over a nice dinner afterwards.
- 10:37So that was one of the experiences that we did on a
- 10:39regular basis. OK, at some point you decide
- 10:44that you want to step away from this 31 year run that was by any
- 10:50measure I think a great deal of success and and fun and learning
- 10:54for you. When was the moment that she
- 10:57knew it was time to leave Kevin? Well, it's really a process,
- 11:02Anthony. It wasn't one moment, but I'll,
- 11:05I'll give you a moment. That kind of was the last push
- 11:09for me to do that. I was imagining what I wanted to
- 11:14do for the next 20 years of my career.
- 11:17And most Chick-fil-A operators, they stay Chick-fil-A operators.
- 11:23And I had predicted that if I did this another 20 years, so
- 11:29say A50 year career, that likely I would settle as a leader.
- 11:34And I knew I did not want to settle.
- 11:37And I was feeling that a new environment and a new focus
- 11:42would probably challenge my own personal growth.
- 11:46And I'll, I remember 1 particular moment where we had
- 11:49our vision on the wall in our training center, and it was for
- 11:53three restaurants. I had two at the time.
- 11:55It was for three restaurants, about 300 employees.
- 12:00The vision included some things that we're going to do in the
- 12:03community. And my wife looked at that
- 12:05vision and she said, is that really what you want?
- 12:11And I knew, and often our spouses will do things like
- 12:14this, but I knew that it was time for me to go because when I
- 12:18looked at what at the time was the pinnacle of the opportunity
- 12:22for me, things were going great. I mean, it was a really good
- 12:25situation, but if the vision for the future wasn't inspiring in
- 12:31the leader, that was a problem. And when I realized, OK, the
- 12:36vision is not compelling enough for me to continue to do this
- 12:40another 20 years, I called the president of the company at the
- 12:42time and said, hey, next year's going to be my last year.
- 12:46It's been a great ride. And he was very supportive and
- 12:50encouraging about that, asked me some great questions and and
- 12:54then I one year later made the leap.
- 12:57And made the leap into what? Did you know what that next step
- 13:00was going to be? I knew what some of the next
- 13:03step was going to be. I had already created Uncommon
- 13:07influence for for this future, wasn't doing any work in it, but
- 13:12I knew that I wanted to help other leaders build their teams
- 13:16and build capacity in individuals.
- 13:18And so I had created Uncommon to do that.
- 13:22And I'm very involved in the local running community and I
- 13:26had invested in a couple of businesses in that space that I
- 13:30knew I wanted to get more involved with, but I didn't have
- 13:33all the answers. And I had a friend who was
- 13:37encouraging me to join him in buying a small seafood chain.
- 13:41So all of those things were were kind of a part of that leap.
- 13:46Got it. So the idea for Uncommon
- 13:49Influence had already been born, was kind of sitting on the shelf
- 13:53sort of waiting for the right time.
- 13:55You had invested in running business.
- 13:58What does that mean? Like you're selling shoes or
- 14:00what kind of business is this? Yes, we have a a business called
- 14:03.2 Running Company where we help equip people to run, to walk
- 14:08even if they're on their feet all day.
- 14:10We want to make sure they're in the right shoes and they have
- 14:13the right gear to reach their goals.
- 14:16And so .2 Running Company does that.
- 14:18We have two locations in an online store and then we have a
- 14:22sister company that manages running events called Flat Out
- 14:25Events where we time plan road running events.
- 14:30And so those were the two businesses that I was involved
- 14:32in through investment. Got it.
- 14:36Still around today, still part of those organizations.
- 14:40Absolutely. I'm a partner and each of those
- 14:42have partners that really run the day-to-day and I support the
- 14:47vision, the strategic plan and those types of things.
- 14:51How did the opportunity for the seafood restaurant The Scrimp
- 14:55Shack come about? So there was a local couple here
- 15:01in Virginia that had created a seafood restaurant that just did
- 15:05really well, great food. Mitch and Stacy Hartman, they
- 15:10were the the founders and they had scaled it to a franchise
- 15:15system. And I had a friend of mine that
- 15:16was talking to them about buying it.
- 15:18They were ready to retire. And he came to me and he said,
- 15:22hey, I'd like to buy this company if you would be involved
- 15:26when you retire from Chick-fil-A because I don't really know the
- 15:30restaurant business. And so I, after doing some due
- 15:33diligence, made a decision to agree to do that when I retired
- 15:38from Chick-fil-A. OK.
- 15:41Leading a smaller company like this is a little bit different,
- 15:46I imagine, than that large franchise system of Chick-fil-A.
- 15:52I don't know. Tell me some of the stark
- 15:54differences that you'd noticed between the two in the early
- 15:56days. Well, Chick-fil-A is, is
- 16:03provides so many high quality systems and obviously with the
- 16:07newer smaller company you have to bring in a lot of those
- 16:10systems. So that's one of the things I
- 16:12realized almost immediately is that we're going to have to
- 16:16provide some systems to help franchisees execute on a daily
- 16:20basis. And so that was one of the first
- 16:22changes. And I think, you know, also a
- 16:27newer smaller companies still trying to figure themselves out
- 16:32when I remember hearing a podcast host share that it takes
- 16:38time for a business to really find who they are.
- 16:42And that was the case with scrimp check.
- 16:45And so those systems and some identity, those were a couple of
- 16:50the things that I realized we needed to focus on pretty
- 16:52quickly. Say more about that identity
- 16:55part. What do you mean?
- 16:55It took it a while to sort of find out who it was.
- 17:00Well, I mean, when you're, when you think about a business's
- 17:03identity, it's predominantly driven by what the customers
- 17:07experience. What do they say you are and
- 17:12what are they looking for? And then you combine that.
- 17:15I mentioned purpose. When you have clarity on your
- 17:18purpose internally, you combine that and you meet the customer's
- 17:22needs. You really get a clarity around
- 17:25your identity. And we had a lot of different
- 17:30things being said about who we are as a brand.
- 17:34And so our job as the leadership was to try to clear that, to
- 17:38clarify that and to lean into what the customers really
- 17:41wanted. Can you be more specific about
- 17:45what that looked like? What were they, maybe some of
- 17:48the different things that were being said?
- 17:50What was it that you wanted to have said?
- 17:53And then how did you get from point A to point B?
- 17:57So one of the things that that we heard is you have great food.
- 18:02We love the menu. We'd like you to pay attention
- 18:05to the customer a little bit more and provide a little bit
- 18:09better service. You have great food, but I can't
- 18:12always get it where I want it. So we had to open up some
- 18:16channels of delivery and 3rd party delivery and things like
- 18:21that. So listening to the customer on
- 18:24what they wanted to receive from the brand was crucial as we were
- 18:28trying to modify and clarify our identity.
- 18:32So scrimp Shack quick service. It is it's fast casual seafood
- 18:39so it's all cooked to order. It's it is small locations at
- 18:45strip centers and really high quality seafood served quickly.
- 18:51OK. How many locations?
- 18:52What part of the country? Virginia, North Carolina, we
- 18:56have 16 locations currently, which includes 2 food trucks.
- 19:01So that's that's our footprint right now.
- 19:04Is are these all corporate owned or is there a franchise
- 19:07opportunity involved? There's a couple of corporate
- 19:10owned and the rest are franchised.
- 19:12So we we do have a franchise system and that's what we're
- 19:17promoting. And So what does that franchise
- 19:20opportunity look like for folks, folks that are coming in, Why
- 19:25are they choosing the Shrimp Shack, sorry, Scrimp Shack
- 19:31opportunity over another franchise restaurant?
- 19:34What are you guys offering? Well, a couple of things.
- 19:37One, the food is amazing and so you're going to get a lot of
- 19:41feedback when you prepare the food right.
- 19:43If the portions are huge and it just tastes great, it's all it's
- 19:48all made fresh to order. And secondly, it's a relatively
- 19:51simple operation. So for a franchise, you're going
- 19:55to not need more than about a handful of dozen staff and the
- 20:00systems are very simple. So that makes it attractive for
- 20:03franchisees. What are you guys looking for in
- 20:06a franchise? Experience, personality,
- 20:10Geography. I'll tell you the most important
- 20:14part is do you want to be in the restaurant?
- 20:19The restaurant business is one that it responds better to owner
- 20:24presence and owner involvement. The workforce appreciates
- 20:30knowing and relating to the owner.
- 20:33And so that's the first thing. Are you attracted to the
- 20:35industry itself? Are you attracted to the
- 20:37workforce? I love the restaurant workforce.
- 20:42Lot of people, they go to the restaurant business for their
- 20:45very first job. What an opportunity to influence
- 20:48somebody. Hey, this is my first job.
- 20:50We get the opportunity to teach them what does, what does being
- 20:53a good employee look like? And we have the opportunity to
- 20:57teach them how to treat people, how to engage with customers.
- 21:01It's very rewarding intrinsically the restaurant
- 21:04business in my opinion. All right, let's move on to
- 21:08Uncommon Influence now. Kevin, what was the inspiration
- 21:12for starting Uncommon Influence? What was the problem you were
- 21:15trying to solve? We'll have to go way back for
- 21:18this one, Anthony. It was the 9th grade and I was
- 21:23in English class with a teacher named Roger Flincham.
- 21:28And he was one of those teachers that you, you really like.
- 21:31You know, he was kind, he was fun.
- 21:34And one day in class, he gave us an exercise.
- 21:37He handed out a sheet of paper and an envelope and told the
- 21:41whole class, I want you to write 5 life goals on the sheet of
- 21:44paper, write your name on the envelope, put your goals in it
- 21:47and turn it in. Once we did that, he said when
- 21:51you're 25 years old, I'm going to mail this back to you.
- 21:56Now I did that and completely forgot about it until I turned
- 22:0025 years old. And there in the mail came this
- 22:04envelope with my 9th grade handwriting and somebody else's
- 22:07handwriting had written the address.
- 22:09And I opened up and there were my five life goals.
- 22:13The first one was dunk A basketball.
- 22:16And you, you can't tell from this video, Anthony, but you
- 22:20would probably vote no, you didn't do that if you saw me in
- 22:24person. That one didn't happen.
- 22:25The second was take Tiffany to the prom.
- 22:27And I tell people, thank God that one didn't happen.
- 22:31But the fifth goal was run a marathon, and it stuck with me.
- 22:38And that's what a good goal does it.
- 22:40It kind of haunts us, if you will, until we check that off
- 22:44the list. And I finally ran that first
- 22:47marathon when I turned 40, and it it changed my life.
- 22:51The running businesses are part of that.
- 22:53My being involved in the running community is part of that.
- 22:57I started a Wellness program in my Chick-fil-A business because
- 23:00of that marathon. And as I was thinking about it,
- 23:04I said, man, that was uncommon influence that Mister Flincham
- 23:09had in my life. Some people influence us.
- 23:13I mean, we, we could write a long list of all the people that
- 23:16have influenced us, but life changing influence, that's
- 23:21uncommon. Trajectory changing influence,
- 23:25that's uncommon. So that's where the name came
- 23:27from. And the vision was we want to do
- 23:30more of what Mr. Flincham did in my life.
- 23:33We want to help people have life changing influence.
- 23:37That's so cool. Really immaterial.
- 23:40It's the whole point of the story.
- 23:41But I have to ask, how did he know where you'd be to send that
- 23:45to 10 years later or 1411 years later, whatever it was?
- 23:50That's the question I had for him.
- 23:52For him. I reached out to him after I
- 23:54realized how powerful that little exercise was.
- 23:58And I said, Mr. Flincham, I have to tell you now, I used
- 24:00Facebook. We have Facebook now.
- 24:03He did not. And you know, when I was talking
- 24:06to him, he said, why don't you come have dinner with me?
- 24:09And so I'll never forget sitting at his table kind of
- 24:12interviewing him as I was so intrigued by how he showed up
- 24:16for his role. And I said, how did you find me?
- 24:21And he, he told me about this filing system he had for every
- 24:25class, every year. And when he heard something
- 24:29about a student, somebody made a comment about a certain student,
- 24:32there was a newspaper clipping. He would jot it down, clip it
- 24:36out, put it in the file. And he said there was only a
- 24:40couple dozen people over the years that he couldn't find if
- 24:44he wanted to. So he really had to do some
- 24:46work. I mean, that in and of itself
- 24:48was uncommon because he had to do that after he clocked out of
- 24:51work as a teacher. He had this filing system at his
- 24:54house, but he wanted to be great, so he went to that extent
- 25:00to to have that filing systems. Fascinating.
- 25:02It is fascinating, and we're going to come back to Uncommon
- 25:05Influence in just a moment, but I'd be remiss if I didn't ask
- 25:08about the Wellness business that you started inside a
- 25:11Chick-fil-A. What?
- 25:12Was that about, well, it really wasn't a business, it was just a
- 25:16program. And one of the things I know
- 25:20I've learned that if I prioritize my health and
- 25:25fitness, I'm a better leader, I'm a happier human, I have more
- 25:30energy. And I realized that that would
- 25:33be the the same case for people that worked for me.
- 25:36And so I said, listen, if you run a 5K with me, I'll give you
- 25:42a training plan, do a 5K, then you do a 10K, you complete 1/2
- 25:47marathon, then I'll take you and run the Disney full marathon
- 25:51with you. I'll pay for it and take you.
- 25:54So that was the program and over the years we had couple dozen
- 25:59people complete their a full marathon.
- 26:03And while it wasn't Disney every year, I realized the budget
- 26:06wasn't gonna allow for that. That was the first year, but it
- 26:10really encouraged people to take that first step, get off the
- 26:14couch, walk, maybe run, and when you do those things, good things
- 26:20happen. So that was the program that I
- 26:22started in Chick-fil-A, in my Chick-fil-A restaurants.
- 26:26That's so cool 'cause I'm gonna guess a lot of these people sort
- 26:29of you're suggesting this, They weren't runners before.
- 26:33No, and some of them are still not runners, but a few are that
- 26:38did this years ago. I ran in.
- 26:41I was running a half marathon last year and I ran in too, a
- 26:45lady that had been part of that program when she worked for me
- 26:48and she had kept doing it and it really it enhanced her life.
- 26:52I had a a really that was just very pleasing to me.
- 26:57I bet, yeah. Very validating for the work
- 27:00that you put into that. So, Kevin, tell us what you do
- 27:04at Uncommon Influence and who you do it for.
- 27:09So we simply help leaders and teams grow their capacity and be
- 27:14more effective and predominantly in the hospitality space.
- 27:18We have clients outside of the hospitality space.
- 27:20We work with a lot of Chick-fil-A teams over the over
- 27:23the country. And but these these are teams
- 27:27with usually new and emerging leaders and they're working in a
- 27:34very busy environment. So growing capacity is critical.
- 27:39If I want to do more in the future as a leader, I have to
- 27:42grow my capacity. And often we get left behind by
- 27:48our business it it'll outgrow us if we're not careful, if if we
- 27:52don't grow our capacity, if we're not developing ourselves
- 27:56individually and at a team level, the business can just
- 27:59pass us by. And it's not a pretty picture
- 28:01when that happens. So that's really where we put
- 28:04our focus. So you say mostly hospitality a
- 28:07lot in Chick-fil-A. Are these folks that are at the
- 28:11corporate level of Chick-fil-A or these primarily the franchise
- 28:14owners? Predominantly franchise owners
- 28:18and their teams. I personally work with some
- 28:22individuals on executive coaching at corporate, but most
- 28:26of our work is focused on franchisees and their teams.
- 28:30Can you say more specifically about what that coaching, what
- 28:33that training looks like? What are you doing for them?
- 28:36What does that engagement entail?
- 28:39So it depends. If we're working with an
- 28:41individual, we talk a lot about vision, we talk about a lot
- 28:45about what they want out of their role, what they want out
- 28:49of their business and then we try to help them get there.
- 28:53So it's about reinvention. Sometimes it's about goal
- 28:58setting, it's about I have an exercise called Your Perfect
- 29:03Role. If you could imagine your role
- 29:05in perfection, what would it look like?
- 29:06What would you do? What would you not do?
- 29:10And so if it's an individual, we're really helping them close
- 29:14the gap on what they want to what their current reality is.
- 29:17With teams, it's often synergy, trust, accountability,
- 29:24effectiveness. How do the best teams
- 29:26communicate? We help them through a lot of
- 29:30solutions around just elevating the health of how they operate
- 29:35as a leadership team. Some of those are in groups,
- 29:38some of those are in one on ones, some are virtual, some are
- 29:41live. There's a lot of different ways
- 29:43that we do that, but it's all helping elevate the capacity of
- 29:47the team I. Think it might be helpful if we
- 29:50talked about the framework that you've built, what you call
- 29:54around the 5DS for overwhelmed leaders.
- 29:58What are the 5DS? And I can't take credit for all
- 30:03of this. I've learned this from outside
- 30:06the Eisenhower Matrix. If you're familiar with that,
- 30:09introduce some of these concepts to me.
- 30:12But here's what I learned. The busier I am, the more likely
- 30:18I am into to go into something I call going in the red, which is
- 30:23where you're buried. You have no capacity, you're
- 30:27overwhelmed and probably not doing your best work.
- 30:29And when I go in the red, I've got to take a good look at
- 30:32what's on my plate. And when I take a look at what's
- 30:35on my plate, then I have some options.
- 30:36And one of them is what do I need to do?
- 30:40What do I need to do? And so that's one of the DS.
- 30:44I have to be very clear on what only I can do based on the role
- 30:50I'm in. What do I need to delete?
- 30:55We're not very good at throwing things out.
- 30:57I'm not. My wife's a little better at
- 30:59this, but we tend to collect things and then we realize
- 31:03where'd all this stuff come from?
- 31:04Same thing with our projects, with our to do's with some of
- 31:08the systems that we do. Some of that doesn't need to
- 31:11happen anymore and it'll clog up our and and inhibit our
- 31:15capacity. So we need to, we need to delete
- 31:17some things. Based on what's on my plate, I
- 31:20may need to defer something to later.
- 31:23Just say, you know, that's important.
- 31:25But I I'm going to make it wait. And then I have to learn to
- 31:29delegate. Almost every leader doesn't
- 31:34delegate enough and there's a lot of reasons for that.
- 31:36We've come up with some training around effective delegation, but
- 31:40I'm not going to grow as a leader if I'm not delegating.
- 31:44And then the last D decide. I have to be good at making
- 31:49decisions. I have to have filters to help
- 31:52me make those decisions that are going to come up again and
- 31:54again. And so those are the 5DS that I
- 31:58try to dive into to help people grow their capacity.
- 32:02I'm curious, Kevin, if you see a lot of patterns repeated like
- 32:08you're, you know, going in that this Chick-fil-A franchise owner
- 32:13probably has to think about deleting these four or five
- 32:16things because you've seen it over and over again.
- 32:18Or is it much more individualized where one
- 32:24franchise owner needs to delete these three things?
- 32:27Another one, it's these four things and you don't really know
- 32:30until you get in and do a deep dive with.
- 32:32Them it's both Anthony. There are some consistencies
- 32:38with any business owner, not just Chick-fil-A, some routines
- 32:41that we get in that just don't service like they used to and we
- 32:46need to delete those and start over.
- 32:48And then there, there are some unique behaviors maybe that an
- 32:54individual has that hey, this isn't, this isn't working for
- 32:57you. If you want to be uncommon, this
- 32:59is a speed bump or a hurdle in your pursuit of uncommon, we've
- 33:04got to remove those. So it's.
- 33:06Both. What's one of the most common
- 33:09things that you see that people need to delete?
- 33:13I think as a, as a leader, most leaders, they want to be on the
- 33:21solution side. They want to attack a problem,
- 33:25they want to help people. And sometimes we'll try to help
- 33:30too aggressively too quickly. So we may take over, we may show
- 33:34up and solve somebody's problem for them versus helping them
- 33:39solve them themselves. If, if we help them solve
- 33:44problems themselves, we're teaching them for life, not just
- 33:48business, right. And so one of the things I see
- 33:51is this quickness to solve to get to the solution versus
- 33:57taking a little bit of time to help somebody figure something
- 34:00out that's going to serve him greater in the long term.
- 34:06I think I see what you're saying.
- 34:07You, you know, sort of teach the man to fish he eats for a
- 34:11lifetime rather than here's your fish for today, just to, you
- 34:14know, kind of patch it through for the day.
- 34:18Is that what is that kind of what you're getting at, Kevin?
- 34:20Absolutely. Yeah.
- 34:22Are there things that you've seen leaders do in the name of
- 34:26development that can sometimes actually make their situation?
- 34:30Worse, one of the things that we teach in uncommon when you're
- 34:35building your personal development plan, you should
- 34:37start with this question. What is it I need?
- 34:41If you have a personal development plan and it's just
- 34:44random, you may, it may not be that effective.
- 34:47But if you start with what is it that I need in this season to
- 34:52develop myself as a leader, that's going to help you build a
- 34:57more effective personal development plan?
- 34:59Because, you know, if I read 100 books, but they're not targeted
- 35:03on what I need in my own growth, that could be very
- 35:06counterproductive. If I need to be more efficient,
- 35:09I'm spending a lot of time reading something that maybe may
- 35:12not help me, but if I target my reading, my listening to podcast
- 35:18on what I need, it's going to be more effective.
- 35:23Would you say that your training focuses more on personal
- 35:27development or more professional business development?
- 35:33It's both. Obviously we're business people.
- 35:36My the coaches that work for me, all of them have significant
- 35:40leadership experience. So they're able to draw from
- 35:44that experience and we're coaching predominantly in a
- 35:48business environment with business context.
- 35:50But I'll tell you often on a coaching call, life, life
- 35:54challenges, questions about life seep into those calls and and
- 36:00they're connected. I mean, if I am struggling
- 36:04personally, I'm going to bring that to work.
- 36:08You know, I, if I'm not healthy personally, that's going to show
- 36:11up when I clock in at work. And so some of that is part of
- 36:15our professional development. Let's talk about the reinvention
- 36:22experience. You take leaders on a 95 mile
- 36:26trek along the Camino. I understand this program is
- 36:30very popular, sold out through 2026.
- 36:34Tell us what happens at these events.
- 36:38So the first I'll set the stage. The Camino to Santiago is a 600
- 36:43mile ish hike in Spain. It has its roots in a spiritual
- 36:50pilgrimage and today a lot of people go there for all sorts of
- 36:54reasons. Most people go hike the Camino
- 36:59with something they want to get out of it.
- 37:01It might be new clarity, it might be there's a new season of
- 37:05life. It might be a challenge that
- 37:07they're trying to wrestle with and figure out.
- 37:09And I was invited by a friend to go walk 5 days on the Camino in
- 37:132017. And it did just that for me.
- 37:16I came home with renewed clarity on what is it I wanted to do
- 37:22with my role, how I wanted to show up.
- 37:24And so we realized, hey, if that did that for me, it could do
- 37:28that for others. So we built this reinvention
- 37:31experience where we're going to challenge you physically.
- 37:35We're going to put you out of your comfort zone, which is
- 37:37where growth happens. We're going to enjoy other
- 37:42people, people from all over the world come and hike the Camino.
- 37:45And so you get this, this social experience of meeting people
- 37:50from different backgrounds than you.
- 37:52There's a lot of things that come together, but the objective
- 37:55is what do I want to change in my life?
- 37:58And leadership. It's a springboard for what's
- 38:00next when I come back. And so we have an activity every
- 38:04day that you walk designed to help you leave with a plan to
- 38:09reinvent yourself as a leader. Do you think this approach is
- 38:15effective simply because that's just a change of scenery, right?
- 38:19Get Me Out of my same environment, looking at the open
- 38:23blue sky. Or do you think there's
- 38:25something that takes place in the physical exhaustion and the,
- 38:31the, I don't know, maybe sometimes mental breakdown that
- 38:34happens as a result of that? I hate to keep using this word,
- 38:39Anthony, but it's both. When we change our everyday
- 38:44environment, we just show up a little differently.
- 38:48Our brain responds to it a little differently.
- 38:50So the environment is important. The second thing is who do we
- 38:55get around? You know, I've got two other
- 38:59coaches coming with me and we are there to help people grow,
- 39:03to ask them questions, to challenge their thinking a
- 39:06little bit. So there's that as well.
- 39:08You're with you're with a coach that is focused on helping you
- 39:12get to what's next for a whole week.
- 39:15I mean, we spend a ton of time with these people and they're
- 39:18with the other people in the group that are wrestling with
- 39:21some of the same objectives of reinvention and seeking clarity.
- 39:25So it's the environment and then it's the people you're around
- 39:29and the curriculum that we bring to the table.
- 39:32Kevin, do you ever use this change of scenery approach in
- 39:36your own personal and business development?
- 39:40Anthony, I used it last week. I got away to the mountains of
- 39:45Tennessee with one of my business partners and we were
- 39:48working on our strategic plan. It would have never been the
- 39:53same if we were doing that here in the office.
- 39:55We would have been distracted. We wouldn't have been in the
- 39:57right mindset. And so a regular routine of
- 40:02unbuckling from the day-to-day, if you will, can really pay off
- 40:07in your clarity. And in, in the, in the planning
- 40:12of your future. And so I I did it just this past
- 40:15week. And I'm not even going to bother
- 40:19to ask the question because I know it's going to be both.
- 40:22Like how much of it is the change of scenery and how much
- 40:24of it is just being unplugged from all the distractions?
- 40:27It's got to be the combination of the two.
- 40:30It just allows your mind to go to a different space and connect
- 40:34some neurons that weren't connecting before.
- 40:37Often when you put multiple words together and is the most
- 40:43important word. And again, I won't use both, but
- 40:46I will use and getting out of your normal environment and
- 40:50having the the right people in the room.
- 40:53And I'll tell you also, it was led by our coach.
- 40:56I still have a coach I've used leaned into coaching personally
- 41:01for my own development for years and he facilitated the whole
- 41:04weekend and it would have been less effective without him.
- 41:07So that's another and place people and a facilitator.
- 41:12So I'm really glad that you mentioned that you had your own
- 41:15coach there 'cause I think everybody can benefit from a
- 41:21mentor, a coach, a peer group, etcetera.
- 41:24And I think a lot of times people look at folks in your
- 41:27position, you're guiding, you're leading other folks, you're very
- 41:32bright, you've had a lot of success, well spoken and think,
- 41:35well, Kevin knows it all right, Like everything comes easy to
- 41:38that guy. He's he's set.
- 41:41But you are also in a position of wanting to put yourself in
- 41:45uncomfortable situations, wanting to grow, looking for
- 41:48opportunities and new ideas. And so you employ a coach
- 41:52yourself. My coach and a, a good coach is
- 41:58going to help you think differently.
- 42:00He does this all the time and I've, I've known him for years
- 42:03and every time I get on the phone with him, I go, huh, I
- 42:07would have never thought of that or why was I looking at this
- 42:09one? I should have been looking at
- 42:10that. He really challenges my thinking
- 42:13and I think that's what a great coach will do.
- 42:17They'll help us look at something differently.
- 42:20And you know, one of the benefits of having a coach is,
- 42:23is they're going to ask you good questions.
- 42:25And also I'm living it. I still own businesses, I still
- 42:29have teams. I am immersed in a lot of what I
- 42:34am helping my clients with. And I'm learning real time
- 42:37lessons. And so is my team on leading
- 42:40teams and how we can help leaders from our own failures
- 42:44and our own mistakes. I never wanted to be just a
- 42:47coach with a certification. Nothing against certifications.
- 42:50They help us, but I wanted to be living business, living
- 42:54leadership, while I was helping other people do the same.
- 42:57What advice do you have for listeners that are thinking
- 43:02maybe I could benefit from a coach?
- 43:04How do they go about finding 1 and figuring out if that
- 43:08person's a good fit for them? Well, most coaching companies
- 43:12have an exploratory call and I would strongly recommend you get
- 43:17on an exploratory call with a coach.
- 43:20And there's a bunch of coaching firms out there.
- 43:24You want to find the right one for you.
- 43:26I may not be the right one for somebody.
- 43:30Somebody may not be the right one for me.
- 43:32You want to experiment. And so an exploratory call that
- 43:35usually doesn't cost you anything.
- 43:38You want to have some of those and be looking for synergy and
- 43:42always be prepared to change. I tell my clients all the time,
- 43:45when you start to feel a diminished return from our
- 43:48relationship, let's help you find another coach.
- 43:51So the the, the person that you are working with just kind of
- 43:56like your doctor. If you're not getting, if you're
- 43:59not feeling it with your doctor, if he's not showing up like
- 44:01you'd like, like him to show up or her to show up, find a
- 44:04different one. Find one that connects with you.
- 44:07Same way with a coach. So Kevin, you've coached leaders
- 44:13across a lot of different industries.
- 44:16Do you see commonalities in what separates the ones who genuinely
- 44:20change for the ones who come in seem to learn something but
- 44:26don't enact any changes? Yes, and it starts with hunger.
- 44:32You've got to develop a hunger to develop yourself.
- 44:37Most people don't just have that naturally.
- 44:39They have to learn it. They have to see the benefit of
- 44:43development show up. If you develop yourself and you
- 44:47do it well, certain things get easier.
- 44:50Your job gets easier. If you develop yourself well,
- 44:54guess what? Your confidence raises as a
- 44:56leader, and that's important. So hunger for development is one
- 45:02of the first things that's important.
- 45:05Second thing I would say is master your, your calendar.
- 45:08The ones that actually do something, they take control and
- 45:12optimize their calendar, their time without doing that.
- 45:17Sometimes we just forget. We forget good stuff.
- 45:20I do it if I don't take what I'm learning and put that, weave
- 45:25that into my calendar, it may or may not happen.
- 45:28So those are the two things. Develop a hunger to grow
- 45:30yourself and get good at optimizing your time through
- 45:35working with your calendar. Say more about that second
- 45:38piece. What does it look like to
- 45:39optimize your calendar? Can you give us a specific
- 45:42example? Sure.
- 45:45So the most important things to me need to go in my calendar,
- 45:49and especially if they have a chance to be forgotten first
- 45:55thing in my calendar, take my vitamins.
- 45:58Most people don't put that in their calendar.
- 46:00Why do I do it? Because I was forgetting to take
- 46:03my vitamins, date nights with my wife in my calendar.
- 46:08Why is that in there? It's one of the most important
- 46:10couple of hours of the week. It needs to be in my calendar.
- 46:13I don't want that to go to chance.
- 46:15And so making sure that you look at your calendar and say what
- 46:19needs to go in there first. What are the very important
- 46:22things? Every workout is in my calendar
- 46:26time with my kids and grandkids in my calendar time with my
- 46:30direct reports and key meetings in my calendar.
- 46:33And it's not, this is not a one and done type of activity.
- 46:37I have to keep working with it because things get thrown at us,
- 46:40right? We've got to work to optimize
- 46:43the calendar. What's the future of uncommon
- 46:46Influence look like? Growth opportunities?
- 46:50Ideas for new services? Or hey, we love what we're
- 46:52doing, we just want to do it for more people.
- 46:56Yeah, our future, we're really excited about groups.
- 47:00We do a lot of one-on-one. We'll always do one-on-one.
- 47:04But the power of a group, when you a group that's facilitated
- 47:09by a coach, you you get advantages of learning from the
- 47:12coach, but you also learn from the other people in the group.
- 47:16And you know, this is not revolutionary.
- 47:19A lot of people do this, but I think it's something often
- 47:23neglected. Being in a group is gonna help
- 47:26me grow and develop because I'm gonna learn from the people in
- 47:29that circle so lot, a lot of group opportunities.
- 47:34We're also gonna expand on this Camino reinvention experience.
- 47:37I had a client tell me, Kevin, if you do something like that
- 47:40stateside, I'll go. I don't want to get on a plane
- 47:42and go internationally, but I would do something here.
- 47:45So we're working on other opportunities to have
- 47:47reinvention experiences here in the States.
- 47:50Fun stuff. You also serve on the board of
- 47:54an Achievable Dream Academy. Tell us about that work an.
- 48:00Achievable Dream is a school in in my city and it's expanded
- 48:06from Newport News, but the vision was to help kids that
- 48:10come out of some of the most challenging environments,
- 48:14challenging homes, help them get on a healthy education track
- 48:18that results in going to college or going into the military.
- 48:24And so this program was created by a local business person years
- 48:28ago to help those kids have vision and hope for their life
- 48:33and to train them how to achieve that goal of being able to be
- 48:38accepted into college. And this program's amazing.
- 48:41I, I wouldn't have time to talk about the whole thing, but it
- 48:44results in about 60 to 80 kids every year going into college,
- 48:51not having to pay for college. It's funded by sponsors and
- 48:56it's, it's doing some great work.
- 49:00So that's, it's a public private partnership.
- 49:03So we come to together with the local school system, we bring
- 49:07business people together to help that initiative give kids hope,
- 49:12education and direction for the future.
- 49:16Tell us about the work with Orphans Tree.
- 49:18What is this? So years ago, I had a friend of
- 49:21mine. He said, hey, you want to go
- 49:23serve in an orphan orphanage with me in another country?
- 49:27And I was busy at the time. It was not on my radar.
- 49:31But he kept asking me, you've got to go see what's happening
- 49:35with these kids. And so finally I did.
- 49:37And I realized, wow, a lot of the work that needs to happen
- 49:43with kids that grow up in an orphanage, it's very similar to
- 49:46the work that I do in the restaurant, helping young people
- 49:49learn a job, learning life skills, being around people that
- 49:54have vision. And so it was just a really good
- 49:57fit to to go help children that came from very, very difficult
- 50:04circumstances, again, have hope for a future and they have some
- 50:08direction and to set some goals and to try to avoid some
- 50:12pitfalls that that were surrounding them.
- 50:16So it really aligned with how I'm wired.
- 50:21How about that, Kevin? What's the hardest thing you've
- 50:24ever had to overcome personally, and what did that teach you?
- 50:30Wow, That's a good question, Anthony.
- 50:32Several things come to mind, but one involves a family member
- 50:38years ago who was having significant struggles.
- 50:43And I did everything I could to help this family member.
- 50:50I got involved. I prepared a path, I brought
- 50:54resources. I spent a lot of time and
- 50:57energy. Ultimately what I learned is
- 51:03that I don't care who it is that I'm working with to to try to
- 51:06help them along their path. I can't want it more than they
- 51:10want it. And so that is a, is a lesson
- 51:14that is really served me throughout my business.
- 51:18If I'm trying to help somebody grow, but I want change or I
- 51:24want better more than they want change or they want better for
- 51:28themselves, we're just not going to get anywhere.
- 51:31And so that's one lesson I, I try to recognize who wants who
- 51:36wants change the most? Is it the coach or is it the
- 51:39client? If it's the coach, we have a
- 51:41problem. So that's a lesson that I've
- 51:44carried throughout that came from a very, very hard season.
- 51:49Do you want to say more about how that played out?
- 51:53Well, finally, you know, this particular family member, I had
- 51:58to step out of that role 'cause I realized I was not helping him
- 52:02in getting better at pursuing progress.
- 52:05That allowed for somebody else to come in that had a different
- 52:10that just showed up differently and did help this family member
- 52:15get some get to improvement. So sometimes we do what we can,
- 52:19but it's time for somebody else to take it from there.
- 52:22And that's what happened in this scenario.
- 52:27Is there a way for whether it's a formal coach like yourself,
- 52:32Kevin, or a friend or family member to help get somebody to
- 52:38that point of wanting that change?
- 52:41I think we, you know, most of us have been in that role before
- 52:44where it's like you see somebody in need.
- 52:46You're you're trying to offer the olive branch, you're trying
- 52:49to help out and they're just not ready for it.
- 52:53Is, I don't know, is is there a carrot or a stick that you found
- 52:57that can help or does it really just have to come from inside
- 52:59the person? Well, one thing I I do believe
- 53:05is that statements tend to disappear.
- 53:09Questions tend to linger. When somebody plants a question
- 53:16in my brain, it tends to stay. And so one of the things that I
- 53:21would do to help somebody who is maybe not getting there as fast
- 53:26as I'd like him to get there is to plant a question.
- 53:30I'll give you an example of 1. I got some feedback in my
- 53:32business one time from the president of the company, and it
- 53:36caught me a little off guard because I thought in this
- 53:39particular subject we were performing well.
- 53:42And so when I asked him, I pushed back.
- 53:45He asked me a question that's I've never forgotten.
- 53:48He said, Kevin, how good do you want to be?
- 53:52I've never forgot that question. It shows up all the time.
- 53:56And so with somebody that's trying to get somewhere, if you
- 53:59can plant, if the coach, the leader can plant some questions
- 54:04that'll keep coming back to them and they'll have to wrestle
- 54:06with, that is something that can lead to growth, that can lead to
- 54:10better. Because chances are you're not
- 54:13just going to tell them what to do or what they should do, and
- 54:15they're going to obey that, but plant some good questions that
- 54:18can lead to progress. I like that.
- 54:22How good do you want to be? That does have some sticking
- 54:25power. Any other good examples you've
- 54:27found that had been helpful in your work?
- 54:31I think one of the things going back to personal development
- 54:35plan, this question comes up again and again, should come up
- 54:38again and again in our lives as leaders.
- 54:41How do I need to grow? Right now when I ask myself that
- 54:45question, I'm like, I need to learn some AI tools because it's
- 54:49coming at us. I need to learn how to
- 54:51effectively use AI in my business.
- 54:54And if we consistently ask that question, how do I need to grow?
- 54:59That will help us have more clarity as we're pursuing
- 55:02development. Have you identified areas in
- 55:06which you think AI could be helpful in the work that you're
- 55:09doing? Definitely.
- 55:12I think I I just read a book called The AI Driven Leader, so
- 55:18you can research that. The author's name escapes me at
- 55:21the moment, but research this book.
- 55:23It was very helpful. He he Tees up this concept that
- 55:27you are the thought leader. You have to remain the thought
- 55:31leader, but AI comes along as your thought partner.
- 55:36So don't give it too much. You're the thought leader, but
- 55:39look to it to help you as you're making decisions and pursuing
- 55:43growth. I thought that was a very good
- 55:45that helped with the context of how we look at AI.
- 55:48Obviously there's a lot of things to be afraid of.
- 55:51There's a lot of concerns we have, but we don't want, I think
- 55:56it's my opinion, we don't want to ignore this.
- 55:58It's disrupting and it's changing so many things in
- 56:01business and in in our lives in general.
- 56:04We need to be learning about it. So that's one helpful context
- 56:08that I learned in that book. Are you more afraid of or
- 56:13excited for AI? Excited, I, I see the concerns.
- 56:20In fact, I'm in the minority in my family.
- 56:23We have these little Sunday afternoon dinner debates about
- 56:26AI all the time that comes up. And so I, I understand the
- 56:32fears, but I do think there's so many applications that can help
- 56:39us perform at an uncommon level as leaders.
- 56:42So for the, for the business leader, for the people leader,
- 56:46AI can come along and, and help us.
- 56:48And obviously we know some of the ways now that it can, it can
- 56:52help with our e-mail, it can help with our effectiveness with
- 56:57our To Do List. It can help us think differently
- 57:00if we prompt it right. But there's so many more uses
- 57:05that that I think are going to help us be uncommon and build
- 57:09uncommon organization. So I'm excited.
- 57:13Kevin, as you think about the work that you're doing today,
- 57:15what do you most want to be remembered for?
- 57:21I think I want to most be remembered for caring for
- 57:24people, whether that's my team, especially my team, my staff, my
- 57:30customers and my clients. I want to be remembered for
- 57:35being somebody that cared about their development and not just
- 57:38my own. So I would say caring for other
- 57:41people would be the short answer.
- 57:43I love that. I've just got one more question
- 57:46for you today, Kevin. But before I ask it, I want to
- 57:49do 3 quick things for the audience.
- 57:51First of all, if you want to get in touch with Kevin Harrison,
- 57:54best way is his website, Very easy to remember, Uncommon
- 57:57influence.com. Uncommon influence.com.
- 58:00It'll be in the show notes, but you can remember that Uncommon
- 58:03influence.com. And if you're enjoying the show
- 58:06today, please take a moment to subscribe wherever you're
- 58:09listening. It sends a signal that also
- 58:12helps others discover our podcast.
- 58:14So thank you for taking a quick moment to do that right now.
- 58:18And as a reminder, you can be the hero advisor that helps
- 58:22clients give their employees access to therapist, doctors and
- 58:26prescription meds while paradoxically increasing their
- 58:30net profits, real gains that can change how a business is valued.
- 58:34So contact us today at advecbenefits.com.
- 58:37So last question for you, Kevin. One year from now, what is 1
- 58:41very specific thing that you hope to be celebrating?
- 58:46Well, that's a good question. You asked great, great
- 58:48questions. Anthony.
- 58:50I think I'd like to be celebrating a sold out Camino
- 58:54experience in 2027, another group of clients we're about to
- 58:59leave for Spain in a couple of weeks with 12 hungry leaders.
- 59:04I can't wait for this trip. And so I would, I'd love to
- 59:07celebrate that we have another full group next year.
- 59:11That's fun stuff. Kevin Harrison from Uncommon
- 59:13Influence, I want to be the first to thank you for sharing
- 59:15both your time and your story with us today.
- 59:18I really appreciate you being here.
- 59:22Thank you, Anthony, what you do is important.
- 59:24It was my pleasure. Thank you for saying that,
- 59:26folks. That's a wrap on another episode
- 59:28of the Inspired Stories podcast. Thanks for learning with us.
- 59:32And if one thing stood out, put that into action today.