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Paramount Merger, UMG Music, & Coachella, with Michelle 'Bizzy' Bell
In this episode, Seth Schachner is joined by Michelle Bell, a savvy music and brand strategist, to unpack how brands are transforming festivals into immersive marketing zones. Music isn't always the primary act at festivals - luxury glamping, instagrammable moments, and influencer hype are competing for the main stage at event like SXSW, Coachella, and more.
Seth and Michelle explore how this shift impacts the music ecosystem, artist revenue, and fan experience, revealing the hidden power of brand-funded content in today’s entertainment landscape. They also briefly touch on the letter signed…
The skinny
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