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Growth Leader Interview: Laurie Englert
Laurie Englert, North American CMO at Legrand, joins me for the show's first interview. She shares how she's bringing 19 websites together so customers can see everything Legrand sells, what a rack builder nobody asked for taught her team about customer interviews, and how a plus one strategy got stagnant accounts buying more. We also debate customer satisfaction. Your assignment is to pick one healthy account, find the person who actually uses your product, and ask Laurie's three questions.
The skinny
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