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BYU Cougars & Texas Tech Red Raiders DOMINATING NIL Headlines | Big 12 Rivals ENVIOUS or Awestruck?
The Big 12 Conference is witnessing a new guard rise to prominence, and this offseason, BYU and Texas Tech have emerged as programs of envy and renown, largely thanks to their aggressive and successful exploits in the NIL and transfer portal landscapes. This podcast dives into how these two institutions are strategically leveraging modern college athletics to build formidable rosters and challenge the conference hierarchy.We'll dissect the offseason moves that have put both BYU and Texas Tech in the spotlight. For BYU, we've seen significant NIL investments attracting top talent across…
The skinny
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