The Risk of Going Vanilla in Retail with Ann Summers CEO Maria Hollins | RTS 2026
In this Omni Talk Retail episode, recorded live at Retail Technology Show 2026 in London from the Vusion podcast studio, Chris Walton sits down with Maria Hollins, CEO of Ann Summers, to discuss what it takes to lead a bold brand in a highly restricted digital landscape.
Maria shares her unconventional journey to the CEO role and explains how Ann Summers found itself losing clarity by softening its identity. She walks through the decision to return to the brand’s roots, why “going vanilla” hurt performance, and how leaning back into what the brand stands for reignited customer connection.
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