136: John Rodgers on Building Western Video Market and a Hall of Fame Legacy
In this episode of the CattleUSA Daily Podcast, host Lauren Moylan interviews John Rodgers, a prominent figure in the livestock marketing industry and recent inductee into the Cattle Marketing Hall of Fame. John shares his journey from selling his first drop calf at age 12 to founding the Western Video Market, which revolutionized cattle auctions through video technology. He reflects on the mentors who shaped his career, the challenges and successes of his business, and his commitment to mentoring the next generation of auctioneers. The conversation also touches on current market trends and…
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