Latest / Boardroom Conversations with Fexingo: CEOs, Strategy, and Corporate Leadership Explained
How the Marriott Board Mastered Franchise Economics
Lucas and Luna break down how Marriott International shifted its balance sheet from owning hotels to franchising them. We look at the strategic pivot that turned a heavy asset model into a high-margin recurring revenue machine, examining the specific financial mechanics of management fees versus franchise fees. This episode explores the risks of brand dilution and how leadership manages capital allocation in a post-pandemic travel landscape.
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The skinny
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