Tea, Ritual, and Reinvention: Building a Lifestyle Brand Rooted in Healing and Connection
What if the most powerful businesses aren’t built around products, but around rituals, meaning, and human connection? In this episode of Made Locally, host Rajul Jaswa sits down with Zhena Muzyka, founder and master tea blender of Magic Hour, to unpack her journey from pioneering the organic and fair trade tea movement to building a modern wellness lifestyle brand rooted in ancient healing traditions.
Drawing from more than 25 years in the tea industry, Zhena explains how tea ceremony, herbalism, aromatherapy, and conscious living became the foundation for a business designed not just to sell…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.