Latest / Earn Your Leisure / EYL #236 Blxst on Independence, Partnering with Red Bull Records, Blockchain's Impact on Music, & Publishing
Transcript
- 0:00Speaker 1: An illegal alien from Guatemala charged with raping a child
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- 0:19Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
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- 0:31Speaker 1: one hundred thousand illegal aliens have been arrested. If you
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- 0:50Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
- 0:55Speaker 1: border and families will be protected.
- 0:57Speaker 2: Sponsored by the United States Department of Homeland Security Earners.
- 1:00Speaker 3: What's going on?
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- 1:53Speaker 8: See it there feeding you know, the machine like machine
- 1:56Speaker 8: learning technology, feeding it songs from Eminem Travis Guy and
- 2:00Speaker 8: then it producing a sound, an original song that is
- 2:04Speaker 8: based off that word poses so many legal issues.
- 2:07Speaker 5: It was a producer.
- 2:08Speaker 4: They were like, yo, let's put Timberland for real, and
- 2:10Speaker 4: let's make beats. And it made like seventy beats in
- 2:13Speaker 4: the hours.
- 2:13Speaker 8: Fit you just feed it to the machine and just
- 2:15Speaker 8: put spits out a beat.
- 2:16Speaker 4: Or I can take Blast's voice and I could be
- 2:19Speaker 4: the person singing it and it's his voice.
- 2:21Speaker 5: Fit on my bike.
- 2:22Speaker 6: As an artist, how you cause that's kind of scary. Like,
- 2:24Speaker 6: you know, art is its supposed to be curated by
- 2:27Speaker 6: you know, it's a lot. How do you feel about
- 2:29Speaker 6: a machine just making art?
- 2:31Speaker 5: That's scary.
- 2:34Speaker 9: My graduates from my school being forced back drop b drop, Mike.
- 2:40Speaker 10: Drop back drop drop.
- 2:52Speaker 5: All right, guys, welcome back.
- 2:55Speaker 6: This is our second home, which is quickly becoming off
- 2:57Speaker 6: first home all the time now. And we got a
- 3:01Speaker 6: special special episode. So by now this show that we
- 3:05Speaker 6: have done will already have happened, so you would have
- 3:08Speaker 6: known that we had a special performance from one of
- 3:11Speaker 6: my favorite artists, Blast performance.
- 3:13Speaker 5: Yeah, appreciate that.
- 3:15Speaker 6: But it all stemmed from what was that party? Where
- 3:18Speaker 6: do we first? Initially it was at a I met, Damn,
- 3:22Speaker 6: it was a party. It was outside Amazon, the Amazon.
- 3:26Speaker 5: Yeah. Yeah.
- 3:28Speaker 6: So so you might be familiar with Blasts music. I'm
- 3:30Speaker 6: pretty sure you are, but a lot of times we
- 3:32Speaker 6: don't know the business behind it. So his partners in
- 3:35Speaker 6: the label Victor and Call, they have a label, a
- 3:38Speaker 6: label Eagle, and it's interesting because it's independent label. So
- 3:43Speaker 6: for Earn your Leisia obviously business platforms. So we're going
- 3:46Speaker 6: to talk about the publishing. We're going to talk about
- 3:48Speaker 6: trial and stipulations of running the label partnerships LA and Newark.
- 3:53Speaker 5: We got both sides working here. We can't forget venture.
- 3:58Speaker 6: Capital a bunch of stuff and feel like it's a
- 4:00Speaker 6: dope conversation that happen, especially at this time. So I
- 4:03Speaker 6: wanted to thank you guys for joining us. Appreciate it,
- 4:06Speaker 6: Thank you very much for having us. Yeah, and I
- 4:09Speaker 6: use your lyrics for my captions a lot.
- 4:12Speaker 5: I love it.
- 4:13Speaker 6: My favorite one is on if you're a big step
- 4:16Speaker 6: of don trip over small ship. That got a lot
- 4:17Speaker 6: of traction when I pulled it, like, no, that's genius.
- 4:20Speaker 5: I'm like from yeah, yeah, noah.
- 4:26Speaker 6: So I appreciate that you ghost ghost written a lot
- 4:28Speaker 6: of captions for me.
- 4:30Speaker 4: And congrats, congrats just for clarity too out right now officially,
- 4:34Speaker 4: l you know what I'm saying that that's it. That's
- 4:37Speaker 4: a good one, A nice little something to keep the
- 4:40Speaker 4: taste buzz.
- 4:41Speaker 5: Yeah, it's the appetizer.
- 4:42Speaker 6: Advertiser to the mill. So all right, let's start. So,
- 4:46Speaker 6: all right, where do you guys meet at Because you
- 4:48Speaker 6: guys are from South Central, you're from Newark, but none
- 4:51Speaker 6: of you knew each other, right, So where do you
- 4:53Speaker 6: meet and where does the idea come to actually start
- 4:56Speaker 6: working together.
- 4:58Speaker 11: I initially met Vic just renting down a studio in
- 5:02Speaker 11: Cuover City. It was a studio that he was running
- 5:06Speaker 11: and I would just go there, you know, just trying
- 5:08Speaker 11: to take time away from being at home with my
- 5:10Speaker 11: son and stuff. So I found a spot and uh,
- 5:13Speaker 11: it was just like like we're your team at because
- 5:16Speaker 11: he seen me doing everything producing, recording myself, and he
- 5:19Speaker 11: was like, now we got to put something plays together.
- 5:21Speaker 11: So we came up with this thing called a calendar,
- 5:24Speaker 11: a content calendar, which we'll we'll pick each date and
- 5:27Speaker 11: pick something the posts and just gaze the results from there.
- 5:31Speaker 11: Then Carl, he had reached out from Instagram.
- 5:34Speaker 8: This was a minute ago to a lot of the
- 5:37Speaker 8: DM early.
- 5:40Speaker 11: So what was crazy is vic mom and my mom
- 5:44Speaker 11: stayed around the corner from each other and we didn't
- 5:46Speaker 11: even know each other growing up.
- 5:47Speaker 5: Oh so y'all grew up next to each other, but
- 5:48Speaker 5: you don't know each.
- 5:49Speaker 6: Other, right, yeah, okay, so all right, y'all, So y'all
- 5:54Speaker 6: build it.
- 5:54Speaker 5: When does the label start?
- 5:57Speaker 11: Labels started twenty seventeen. This was around the time I
- 6:01Speaker 11: had my son, and Uh, Initially it was just something
- 6:05Speaker 11: for me to represent myself because I always looked at
- 6:07Speaker 11: it like it's better when a company represents you versus
- 6:10Speaker 11: you represent yourself. And I feel like Carl pretty much
- 6:14Speaker 11: made it make sense for me. Vickers, well, that was
- 6:18Speaker 11: just the initial beginning of everything as far as ego.
- 6:21Speaker 4: But you was doing music prior to that, right before
- 6:24Speaker 4: you had the actual label. You was putting out music
- 6:27Speaker 4: just by yourself. Now, I was actually part of a
- 6:30Speaker 4: collective before I wanted to know. It's like, what was
- 6:33Speaker 4: the letter C I t I you and I was like,
- 6:36Speaker 4: I know.
- 6:37Speaker 5: You in it.
- 6:38Speaker 4: I was about to say I see you, but I'm like,
- 6:39Speaker 4: it ain't that.
- 6:43Speaker 3: It's dangerous.
- 6:44Speaker 6: That's another collective. So all right, so you you. So
- 6:49Speaker 6: that's interesting. I remember I said that like when an
- 6:52Speaker 6: author like putting a book out, it's always better to
- 6:55Speaker 6: seem like you. You you have a publishing company as
- 6:57Speaker 6: opposed to being an independent author. So he created a
- 7:00Speaker 6: publishing company because it just looks better to have like
- 7:02Speaker 6: one break publishing produce this book as opposed to just
- 7:06Speaker 6: ashcatch just the author. So the label that's kind of
- 7:08Speaker 6: that similar to that. So when you start the label.
- 7:11Speaker 6: It's still with the purpose of you just being the
- 7:14Speaker 6: solo artist on the label, but it looks better if
- 7:17Speaker 6: it's a label as opposed to you just hustling as
- 7:19Speaker 6: an independent artist.
- 7:21Speaker 5: Yeah.
- 7:21Speaker 11: I mean, of course, we had goals to make it
- 7:23Speaker 11: bigger eventually anyway, so we had to start somewhere, and
- 7:27Speaker 11: I feel like it was perfect to start the foundation
- 7:30Speaker 11: with myself of course.
- 7:32Speaker 5: So what's each one of you guys responsibility in the label?
- 7:36Speaker 12: So, I mean, I'm the president of the label, and
- 7:40Speaker 12: I'm also a Blast manager too though, Yeah, we're both
- 7:43Speaker 12: those hats.
- 7:44Speaker 8: Yeah, I'm a I'm the CEO co founder too, but
- 7:48Speaker 8: I'm also also Blast attorney.
- 7:51Speaker 3: Yeah yeah, man International. Yeah, we'll get that.
- 7:54Speaker 5: We're gonna talk about that.
- 7:55Speaker 4: So you're managing that first, right, So where did you
- 7:59Speaker 4: get the background and that or is that something that
- 8:01Speaker 4: you saw the talent and you said, all right, let
- 8:04Speaker 4: me see where I can help, Well, like, did you
- 8:05Speaker 4: have experience?
- 8:06Speaker 5: Probably? I mean nah, I really I never wanted to
- 8:08Speaker 5: work in music ever.
- 8:09Speaker 12: That wasn't really my that wasn't really my goal when
- 8:12Speaker 12: I was in college, played football in college. So I
- 8:14Speaker 12: went to University of Washington, went to graduate school in
- 8:16Speaker 12: southern Illinois. So when I moved home, I was working
- 8:19Speaker 12: for Bennie Boone and I was doing like all their
- 8:22Speaker 12: product merchandising. I started working with Dame Dash a little bit,
- 8:25Speaker 12: so like I was really more so in the content
- 8:27Speaker 12: distribution world, in the product distribution world. And from there
- 8:31Speaker 12: it's really just like the skills I took from playing football,
- 8:34Speaker 12: I was already running my own company making merchandise, throwing events,
- 8:38Speaker 12: so just taking it intangible from those, I was like, shit,
- 8:41Speaker 12: you already a one man show. I could really just
- 8:43Speaker 12: plug in these different outlets around Joe Prix, just some talent,
- 8:46Speaker 12: and then we can try to go to the moon
- 8:47Speaker 12: with it.
- 8:48Speaker 5: So really that's where all conjured up from.
- 8:51Speaker 6: So all right, so when does this really start to
- 8:54Speaker 6: take off? Because I think I got turned on to
- 8:56Speaker 6: your music, like probably like eighteen months ago. I thought like,
- 9:00Speaker 6: that's when like the wave really started to hit, at
- 9:02Speaker 6: least on the East Coach. I'm not sure you probably
- 9:03Speaker 6: had a buzz out here already, But when does this
- 9:06Speaker 6: go from Okay, this is becoming a mainstream situation.
- 9:13Speaker 11: I would say when we did the partnership with Red Bull,
- 9:17Speaker 11: I mean, I definitely had a buzz dropping music with
- 9:20Speaker 11: Being Overdult.
- 9:21Speaker 5: Which is from La as well.
- 9:22Speaker 11: We got this project called the Sixth Tape, and I
- 9:25Speaker 11: felt like No Love Lost was my follow up solo project,
- 9:28Speaker 11: and I feel like that that made the noise, that's
- 9:30Speaker 11: what had chosen. Yeah, and went double platinum straight out
- 9:35Speaker 11: the gate, and was that twenty twenty yeah?
- 9:40Speaker 4: Six Yeah, And we knew Bino from being with it,
- 9:44Speaker 4: so I was like, familiar did the tape with it?
- 9:46Speaker 5: Yeah? Yeah? That that was the Stuck in the Grind?
- 9:49Speaker 5: I remember he's on all over that Stuck in the
- 9:50Speaker 5: Grind LP. That was That's dope.
- 9:53Speaker 4: So the Red Bull situation is interesting, right because and Carl,
- 9:57Speaker 4: I'm sure you had your hands all over the so
- 10:00Speaker 4: red build. It was obviously we know it as a
- 10:02Speaker 4: as a drink, right, but we didn't know that they
- 10:04Speaker 4: were making actual artists. So how did you approach them
- 10:07Speaker 4: and make this deal happen? Because this is the first
- 10:09Speaker 4: this is the first tape that y'all put out, right
- 10:11Speaker 4: for sure?
- 10:12Speaker 8: I mean I always talked to the VIC about it.
- 10:14Speaker 8: I mean, like you know, everybody industry was like, you know,
- 10:16Speaker 8: what label are you picking?
- 10:17Speaker 5: Right?
- 10:18Speaker 8: It was a conversation like, who what label you going to?
- 10:21Speaker 8: But you know, I think RedBull offered something that the
- 10:24Speaker 8: labels couldn't, which is like, you know, that can's in
- 10:27Speaker 8: every single place across the globe, Like and not only
- 10:30Speaker 8: do they have the can, but they have f one.
- 10:33Speaker 8: Not only do that f one, they got you know,
- 10:35Speaker 8: the cultural teams in every little city. So it just
- 10:38Speaker 8: it just made sense. We were like, you know what,
- 10:40Speaker 8: what don't we have? Don't we have access to? And
- 10:44Speaker 8: they and they just had it. So they came to us.
- 10:47Speaker 8: They have a record, they have a record side. Most
- 10:49Speaker 8: people don't know that Red Bulls as a record label
- 10:51Speaker 8: and are kind of contacted us and it just went
- 10:54Speaker 8: from there.
- 10:55Speaker 6: So what exactly was the partnership with Red Bull? Were
- 10:57Speaker 6: they like fifty fifty partners in the distribution of the music?
- 11:01Speaker 6: You know, it's like it's like a label deal.
- 11:03Speaker 8: It's like it's like a partnership. Definitely more that I
- 11:06Speaker 8: would say, definitely more of a partnership. And then you
- 11:09Speaker 8: know they gave us, you know, overhead to to sort
- 11:12Speaker 8: of build our company out and you know, we're still
- 11:15Speaker 8: in business today. We're signing artists with them. You know,
- 11:18Speaker 8: we got an office at Red Bull. So it's cool.
- 11:22Speaker 8: It's a really really cool partnership for sure.
- 11:24Speaker 6: So what makes you want to all right, but what
- 11:27Speaker 6: makes you want to choose Red Bull over because I'm
- 11:30Speaker 6: assuming that you had a lot of labels that will
- 11:31Speaker 6: offer you situations because it's still not Red Bull is
- 11:35Speaker 6: still not a music company. So even though if they
- 11:37Speaker 6: have a lot of distribution and they have a lot
- 11:39Speaker 6: of big name most people would have just went with
- 11:42Speaker 6: a music company because that's what they specialized in. So
- 11:45Speaker 6: what made you want to choose a product and a
- 11:47Speaker 6: liquid product company as opposed to a music distribution company.
- 11:51Speaker 8: I think we were kind of like we we we
- 11:53Speaker 8: are the culture, like we are the music. We are
- 11:55Speaker 8: the you know, all of us, like all of us together,
- 11:57Speaker 8: we feel like in our respective cities, you know, we
- 12:02Speaker 8: just we've been doing this for a long time and
- 12:04Speaker 8: last music is incredible. You know, his ear, his uh,
- 12:07Speaker 8: you know, his taste, everything about it. So we were like,
- 12:10Speaker 8: the music's fine. The culture like, you know, we don't
- 12:13Speaker 8: need nobody to help us build culture in work community,
- 12:16Speaker 8: Like no label can teach us how to do that.
- 12:18Speaker 8: So we just wanted to partner that could that that
- 12:21Speaker 8: could you know, give us stuff that that we didn't
- 12:23Speaker 8: have access to.
- 12:25Speaker 3: Yeah, so there's the I'm just envisioned this now.
- 12:27Speaker 4: And from just the standpoint of like as you're looking
- 12:30Speaker 4: on the global scale, is the music showing up everywhere
- 12:33Speaker 4: that Red Bull shows up? And so we know that
- 12:35Speaker 4: big and like MLS and we know that big internationally.
- 12:39Speaker 4: Are you thinking that from a start? And did that
- 12:41Speaker 4: take convincing right? Like, Hey, I got this opportunity. Is
- 12:45Speaker 4: everybody on board, like, yeah, okay, we'll do this.
- 12:48Speaker 5: Yeah?
- 12:48Speaker 12: I think it was up in the air fresh for me.
- 12:50Speaker 12: So I wrote my dissertation on Red Bull in grad school.
- 12:52Speaker 12: Oh so I kind of already knew like the different avenues.
- 12:55Speaker 12: I mean, we joke all the time, but like my
- 12:57Speaker 12: favorite term is rdical integration.
- 12:58Speaker 5: That's what I wrote my paper on.
- 13:00Speaker 12: So that's how you even understood the fact of I mean,
- 13:04Speaker 12: everybody know the music world, they really make their money
- 13:06Speaker 12: off all their recoupable expenses that they dish out. So
- 13:10Speaker 12: you know, you start looking at Rebel and looking at
- 13:12Speaker 12: their different mediums. A lot of that stuff is non
- 13:14Speaker 12: recoupable costs when you start doing business with the outside entities.
- 13:18Speaker 12: So where it is, I know we're going to talk
- 13:20Speaker 12: about the venture stuff later, but where it is like
- 13:23Speaker 12: an artists who have to go back take that first
- 13:24Speaker 12: limp sum of money and buy their masters back. In
- 13:27Speaker 12: this situation, we was able to procure business terms to
- 13:31Speaker 12: where we didn't even have to go through that first step.
- 13:33Speaker 12: We automatically obtained all that from the jump, and then
- 13:36Speaker 12: we're going in and really invest right away rather than
- 13:38Speaker 12: being like, all right, I got to really play this
- 13:41Speaker 12: long game, go to these major labels, kiss they ass
- 13:43Speaker 12: try to get my shit back, buy it overpriced, and
- 13:46Speaker 12: then now when I'm like thirty five forty, I can
- 13:48Speaker 12: start getting really into this investment. So it's like, nah,
- 13:51Speaker 12: we wanted to do that now. And I think the
- 13:54Speaker 12: biggest thing is business is problem solving. So at the
- 13:56Speaker 12: end of the day, Red Bull needed a problem to
- 13:59Speaker 12: be solved, which was they never really had a real
- 14:02Speaker 12: prominent hip hop act in Los Angeles where their office is,
- 14:05Speaker 12: and that's really being from Los Angeles solved that problem
- 14:07Speaker 12: for him. So it's like I always say, it's like
- 14:10Speaker 12: the cool kids on the side with the nerves, like
- 14:12Speaker 12: it's cool. Like we went and got the answer, yeah, respectfully.
- 14:20Speaker 5: Out after red.
- 14:23Speaker 6: So all right, you said something integrated vertically and shout
- 14:27Speaker 6: out to rest in peace.
- 14:29Speaker 5: Uh.
- 14:29Speaker 6: That was one of my favorite lines that he used,
- 14:31Speaker 6: as well as integrated vertically your niggas blew it and
- 14:34Speaker 6: we talked about that like with Apple, right, that's probably
- 14:36Speaker 6: I think Apple has done the best job of being
- 14:39Speaker 6: in vertically integrated. So obviously that's something that you guys,
- 14:43Speaker 6: you know, practice, So how does that look in your
- 14:46Speaker 6: business model?
- 14:48Speaker 12: I mean, man, I think everything starts with just how
- 14:51Speaker 12: we operate from the jump. I mean, we have eleven
- 14:54Speaker 12: employees right now, everybody like on payroll. We got another
- 14:58Speaker 12: x amount of contractors as well, so everything from the
- 15:01Speaker 12: start and the epicenter is really controlled by us as
- 15:04Speaker 12: far as how things are distributed, how they look the
- 15:07Speaker 12: feel of it all. But I think that's a direct
- 15:08Speaker 12: reflection the Blast too though, because when I first met him,
- 15:12Speaker 12: like he said, he was doing a graphic design, editing
- 15:14Speaker 12: the videos, mixing the music record itself.
- 15:17Speaker 5: So I couldn't believe.
- 15:18Speaker 12: I'm like, bro, you were in the studio spending your money,
- 15:20Speaker 12: Like how are you being productive in here? Until I
- 15:22Speaker 12: actually went in there and he was like, yeah, I
- 15:24Speaker 12: do all this, this, this, this and this, So I
- 15:27Speaker 12: couldn't see how the business model couldn't reflect what Blast
- 15:30Speaker 12: is doing.
- 15:30Speaker 5: You know.
- 15:31Speaker 4: Yeah, so yeah, I got your masters obviously the publishing
- 15:34Speaker 4: as well, right, and then you did something unique You
- 15:36Speaker 4: started not only just having writers, but started signing writers.
- 15:41Speaker 4: So like the business plan going into it, like, who's
- 15:45Speaker 4: coming up with that?
- 15:46Speaker 5: Right? Is that? Like the vision from the beginning.
- 15:50Speaker 8: I think so, I think the vision was kind of
- 15:52Speaker 8: how do we I think this is just like it's
- 15:56Speaker 8: an idea company. It's like, how can we do stuff?
- 16:01Speaker 5: Now?
- 16:02Speaker 8: We're cool, We're cool company because the music is just
- 16:05Speaker 8: like is one vehicle, It's one aspect of it, and
- 16:07Speaker 8: that's how we always viewed it. So, but you got
- 16:09Speaker 8: to be really good at music and talking about vertical
- 16:12Speaker 8: integration is like how do we own that process? So
- 16:15Speaker 8: at Black, you know, it becomes it makes less sense
- 16:18Speaker 8: for Blasts to write the songs, produce all the music
- 16:22Speaker 8: just from a time standpoint, Why would you? Why would
- 16:24Speaker 8: you do that? You know, you guys, you guys build
- 16:26Speaker 8: a you know, built the amazing business for yourself. You're
- 16:28Speaker 8: like cool, you know, now let's get some help, like
- 16:31Speaker 8: let's let's make sure everything's set up. So I think
- 16:33Speaker 8: we were like, cool, how do we how do we
- 16:36Speaker 8: put out more product more efficiently and grow our company?
- 16:41Speaker 8: And you know it was signing more artists, signing more songwriter,
- 16:44Speaker 8: signing more producers, and like Vic said, it just owning
- 16:46Speaker 8: the process.
- 16:48Speaker 3: So but you had your an entertainment attorney, correct, right.
- 16:50Speaker 4: So as you're building this, are you still practicing in
- 16:53Speaker 4: your own like the Folks Firm is a real thing, Yeah,
- 16:55Speaker 4: for sure.
- 16:56Speaker 5: So how are you managing both? Uh?
- 16:58Speaker 8: Man, It's funny. I got a lot of clients, like
- 17:01Speaker 8: I wrap a lot of artists, producers, creative companies, businesses.
- 17:04Speaker 8: But I'm not I'm not a traditional attorney, like I
- 17:09Speaker 8: think for me, I always saw law as a way
- 17:11Speaker 8: to like get into conversations that I probably wouldn't be
- 17:14Speaker 8: privy to understand the business from a high level. As
- 17:17Speaker 8: a lawyer, you see every contract, you see all the
- 17:19Speaker 8: back end of every business, Like you know, I know
- 17:22Speaker 8: what's going on at you know this label, I know
- 17:23Speaker 8: what's going on at that company. So I feel like
- 17:26Speaker 8: inside the trader and I'm just bringing it back to
- 17:29Speaker 8: the home team. That's how I feel.
- 17:31Speaker 5: Yeah.
- 17:31Speaker 6: I mean it's interesting because to lawyer, like you said,
- 17:34Speaker 6: to run a label. You have a competitive advantage being
- 17:38Speaker 6: a lawyer, because now it's like that's the number one thing,
- 17:41Speaker 6: Like a lawyer screwed me. I didn't know the business.
- 17:44Speaker 6: I can't say that if you're a lawyer, no fight
- 17:48Speaker 6: of playing with yourself.
- 17:49Speaker 8: We always talk about it too. It's like, you know,
- 17:51Speaker 8: I'm also a professor at Drexel, so I teach music business.
- 17:55Speaker 8: So our first combos are like, you know, vic to say,
- 17:59Speaker 8: he's like, you know, he's a business guy, not really
- 18:01Speaker 8: a music guy. Like he's like, yo, I do business
- 18:03Speaker 8: and you know, blast and artist. So obviously he knew
- 18:07Speaker 8: he knew a lot about the business. But you know,
- 18:09Speaker 8: our first year or two, you know, I was just
- 18:11Speaker 8: having we were just having master classes in the back yard.
- 18:13Speaker 8: Here's publishing, Like, here's how you collect all the royalties,
- 18:16Speaker 8: you know, here's how you distribute music all over And
- 18:20Speaker 8: you know we're doing the same education for all our employees.
- 18:23Speaker 4: So that that that's a big thing, right, So collecting publishing.
- 18:27Speaker 4: We always talk about publishing, but people don't talk about
- 18:29Speaker 4: how people get the money from it a lot. So
- 18:32Speaker 4: I know, like Askap is involved in that, So can
- 18:35Speaker 4: you break that down how people artists collect money from
- 18:38Speaker 4: the obviously the IP.
- 18:40Speaker 8: Yeah, publishing is just a collection sport. It's like really
- 18:43Speaker 8: just collection. You think about publishing is just collection. So
- 18:46Speaker 8: you put the music out and then you collect your royalties.
- 18:48Speaker 8: And on the pub side, you know, you think about streaming,
- 18:52Speaker 8: there's a there's a publishing royalty that's generated every time
- 18:54Speaker 8: a song is streamed. Every single time you push play,
- 18:57Speaker 8: there's a publishing royalty generate. Every time songs played on
- 19:00Speaker 8: the radio, there's a publishing royalty generated. Then there's a
- 19:04Speaker 8: public performance, so every time a song is played in stadiums, hotels,
- 19:09Speaker 8: they should be licensing that music. So that's you realize
- 19:13Speaker 8: when you realize like where you're getting your publishing royalties.
- 19:18Speaker 8: You know, you could sort of create sounds and music
- 19:20Speaker 8: that that sort of appeals to those places, but but
- 19:24Speaker 8: that's really just that's publishing. It's just a collection sport.
- 19:26Speaker 8: And you know, I think most people think about publishing
- 19:29Speaker 8: from like a US standpoint, but it's really an international
- 19:32Speaker 8: game too. Like you know, they're playing your song in
- 19:34Speaker 8: South Korea, they're playing your song in Japan, they're playing
- 19:37Speaker 8: your song in China. You know, what's the collection side
- 19:39Speaker 8: over there? Like how do you collect your royalties and
- 19:41Speaker 8: all these foreign territories, so you need to I'm been
- 19:44Speaker 8: partner and I think we were, Like Warren has been
- 19:47Speaker 8: a great partner for a shout there, like Ryan Press, Wiless,
- 19:49Speaker 8: those guys.
- 19:50Speaker 6: So Ryan Leslie was talking about that with us, with
- 19:52Speaker 6: the international play, with the publishing and all that. So
- 19:55Speaker 6: for musical our so whole blast. You write music and
- 19:59Speaker 6: you sing right. So from my understanding, correct me if
- 20:03Speaker 6: I'm wrong, publishing goes to the the songwriter, producer. Fifty
- 20:09Speaker 6: percent goes to artists.
- 20:10Speaker 5: Is that correct? Man?
- 20:11Speaker 4: Not?
- 20:12Speaker 8: The fact that you know as much about publishing is
- 20:13Speaker 8: kind of crazy.
- 20:15Speaker 5: Think it too a few conversations.
- 20:17Speaker 8: Fifty percent goes to the songwriter, fifty percent goes to producer.
- 20:20Speaker 8: So like, if you're an artist who is putting out music,
- 20:23Speaker 8: you might not necessarily have any publishing if you didn't
- 20:25Speaker 8: write the song, you didnt produce, right, this is a
- 20:28Speaker 8: guy who writes and produces. So that's that's like a
- 20:32Speaker 8: published publisher's eyes. That's like the greatest person you ever see.
- 20:35Speaker 5: He's smiling within you'.
- 20:38Speaker 6: Let's talk about it, thank you, Let's talk about the music.
- 20:41Speaker 6: How did you? Yeah, you do everything right, So you
- 20:43Speaker 6: said that like from the producer from the singing to
- 20:46Speaker 6: the did you are you trained like that or you
- 20:48Speaker 6: just taught yourself.
- 20:49Speaker 5: I just taught myself.
- 20:51Speaker 11: I think just being bored because this was around of
- 20:53Speaker 11: time like when I got into music, I had moved
- 20:56Speaker 11: to the Ie, which is like an hour outside of
- 20:58Speaker 11: LA so I was at home a lot, Like I
- 21:00Speaker 11: wasn't really outside like that. I was just being a
- 21:03Speaker 11: nerd on YouTube, trying to figure out how to do everything,
- 21:07Speaker 11: and I just fell in love with the process over overall.
- 21:10Speaker 11: Like it didn't feel like I was working or learning.
- 21:12Speaker 11: It just felt like I was in the moment, you know.
- 21:15Speaker 11: So it kind of came natural to me to want
- 21:18Speaker 11: to produce and want to write and seeing people like
- 21:21Speaker 11: Ryan Leslie, seeing people like for real Kanye in the
- 21:24Speaker 11: studio jumping from the from the keyboard to jumping in
- 21:27Speaker 11: the booth, it was just like, I gotta be that
- 21:30Speaker 11: type of artist, hip boy from a Yeah, you know,
- 21:33Speaker 11: I didn't know I'm coming up now, but I just
- 21:35Speaker 11: find tanned for sure.
- 21:36Speaker 4: It's crazy when I saw you on the Freshman cover, right,
- 21:40Speaker 4: but I'm thinking, do you I mean you make music?
- 21:43Speaker 4: I don't know if it's hip hop over, it's R
- 21:45Speaker 4: and B. It just feels like authentic music to a region.
- 21:48Speaker 4: Like when I hear your songs, I'm like, Yo, this
- 21:50Speaker 4: just sounds like West Coast, you know, sounding shoty.
- 21:52Speaker 5: On the way here.
- 21:52Speaker 4: I'm like, it reminded me of like when I heard
- 21:56Speaker 4: like a guy like Donielle Jones, I'm like, Yo, that's
- 21:58Speaker 4: Atlanta for that time. So I'm wondering, like, when you're
- 22:02Speaker 4: making music, are you intentionally saying like I want to.
- 22:04Speaker 4: I want people to feel like where we're from, where
- 22:06Speaker 4: I'm from, I want them to have that vibe.
- 22:09Speaker 11: I think it's just naturally come out of me, like
- 22:12Speaker 11: just the natural influences, the DJ Quicks and Doctor J's.
- 22:16Speaker 11: I can't escape it. I don't think it's an intentional thing,
- 22:19Speaker 11: but I do feel like I intend to, you know,
- 22:23Speaker 11: keep the soul alive, like the love and the message
- 22:27Speaker 11: is intentional, like I try to speak on a positive
- 22:31Speaker 11: spectrum of things. Yeah, I would say my message is
- 22:34Speaker 11: more intentional.
- 22:35Speaker 6: Because it feels to me when I listen to it,
- 22:37Speaker 6: it feels like and it's why I use your captions
- 22:40Speaker 6: a lot, because it feels like rap in an R
- 22:43Speaker 6: and B it's not like Marvin Gay R and B.
- 22:46Speaker 5: It's like the new age R and B. Like you
- 22:48Speaker 5: know what I'm saying, Like it's it's.
- 22:50Speaker 6: Hip hop and I feel like, but that has more
- 22:52Speaker 6: because even if you look at Chris Brain, it's a
- 22:53Speaker 6: lot a lot of the new music as far as
- 22:56Speaker 6: on the R and B space, is in that vein
- 22:59Speaker 6: where it's like kind of a hybrid and some of
- 23:02Speaker 6: these dudes is really spind did so did you wrap
- 23:04Speaker 6: at all?
- 23:05Speaker 11: Absolutely? I feel like I came up rapping before I.
- 23:08Speaker 11: I was more insecure about my voice when I first
- 23:11Speaker 11: started making music. I didn't really get confident with putting
- 23:14Speaker 11: out like R and B type rap songs until my
- 23:18Speaker 11: voice developed, you feel me. But I'm a big rap
- 23:22Speaker 11: fan before anything.
- 23:23Speaker 4: You know when Again, when I'm listening to it, I'm like, yo,
- 23:25Speaker 4: I know this dude like grew up on nineties R
- 23:28Speaker 4: and B. Like I'm listening to it like I hit
- 23:29Speaker 4: it down now simple, I hit a case sample and
- 23:32Speaker 4: I'm like, then I looked, I'm like born in ninety three, Like.
- 23:37Speaker 5: Maybe it wasn't.
- 23:38Speaker 4: So where did you get the influence for the sound, right,
- 23:41Speaker 4: Because like I hear those simples I'm like, oh damn.
- 23:43Speaker 4: That reminded me of like when I was a teenager.
- 23:47Speaker 5: He was like four. There's no way.
- 23:51Speaker 10: Well, I'm the youngest, uh in my family.
- 23:53Speaker 11: I grew up with all older sisters, you know, so
- 23:57Speaker 11: that was the cheek cad. I pretty much just took
- 24:00Speaker 11: everything that was listening to and just incorporated into my music.
- 24:04Speaker 11: I feel like I give off my my taste. I
- 24:07Speaker 11: get it off of my sister. Like that's who I
- 24:10Speaker 11: used to look up to when it came to music.
- 24:13Speaker 6: So let's talk about the venture capital you guys investing
- 24:17Speaker 6: in companies.
- 24:19Speaker 8: Yeah, shout out to Ryan Leslie too. I mean we
- 24:21Speaker 8: talked of Ryan. Uh. We were in London for like
- 24:27Speaker 8: blast first shoutout show out there, and.
- 24:29Speaker 5: Ryan somebody went there.
- 24:30Speaker 6: Really she was just put it on Instagram story and
- 24:34Speaker 6: I'm like a rock with his music saying I love
- 24:36Speaker 6: this guy.
- 24:37Speaker 5: I saw it. I actually saw the show from her Instagram.
- 24:40Speaker 5: That's hard.
- 24:41Speaker 8: When we were out there, Ryan Leslie was out there,
- 24:44Speaker 8: so I ended up meeting him at like one of
- 24:46Speaker 8: the one of like a hotel. We sat there in
- 24:49Speaker 8: the lobby for like an hour or two and just
- 24:51Speaker 8: chopped it up and I definitely say like in terms
- 24:54Speaker 8: of like converting like the culture in the capitol or
- 24:57Speaker 8: you know, converting culture in the commerce. Like I feel
- 24:59Speaker 8: like he's one of the He's the guy like right,
- 25:02Speaker 8: like turning music money into like legacy, like we know,
- 25:06Speaker 8: generational wealth building. So for us, it was you know
- 25:11Speaker 8: at this stage, I mean vic Vic kind of pointed
- 25:13Speaker 8: to it earlier, like you know, the fact that Blast
- 25:16Speaker 8: you know, owns the stuff, the fact that we have
- 25:19Speaker 8: you know, a partnership where we get overhead and we're
- 25:21Speaker 8: able to grow and scale. You know, we didn't want
- 25:24Speaker 8: to wait ten to fifteen years to start sort of
- 25:26Speaker 8: investing back in the community or investing in the products.
- 25:28Speaker 8: So a lot of stuff we invest in now is
- 25:31Speaker 8: stuff that we can impact, like you know, consumer products.
- 25:34Speaker 8: So it's like you know, a post that he could
- 25:36Speaker 8: post us we get throw like a party and we
- 25:38Speaker 8: can put some of our consumer products you know at
- 25:40Speaker 8: the party. Right, we could post it ourselves and generate
- 25:44Speaker 8: buzz for it, so we get a discount on equity
- 25:47Speaker 8: or like you know a company like rec Philly, shout out.
- 25:49Speaker 5: To those guys.
- 25:51Speaker 8: Yeah we invest in rec Philly. Yeah, we those guys
- 25:56Speaker 8: are really hard. But you know, they call itselves like
- 25:58Speaker 8: a gym for creatives, so talking about owning the whole process.
- 26:02Speaker 8: They got like the studios, they got the arts, they
- 26:05Speaker 8: got the design studios, they got the Live Nation stage,
- 26:09Speaker 8: they got like the coworking space. So it's like they're
- 26:11Speaker 8: the definition of vertical integration. Like you get your fifty
- 26:14Speaker 8: dollars membership and you can literally, you know, put out
- 26:17Speaker 8: a song and perform it at the place. So we're
- 26:20Speaker 8: just invested in companies that I think that that we
- 26:23Speaker 8: that we align with right now. But I think you
- 26:28Speaker 8: everybody when you get money, I think it becomes like
- 26:31Speaker 8: an M and a game at some point or a
- 26:34Speaker 8: private equity. You gotta you gotta start buying stuff that
- 26:37Speaker 8: that's in your field and that you can control.
- 26:40Speaker 5: You know, A sixteen Z. Yeah you're you're involved with that.
- 26:44Speaker 8: No, the Culture Fund, right, we're not involved, but you know.
- 26:47Speaker 5: Some people that can introduce you. Yeah, you're interested for sure. Yeah.
- 26:53Speaker 6: So that's that's how people megan. You know, Chris Lines
- 26:56Speaker 6: heard about them. We just had dinner with them the
- 26:58Speaker 6: other day. So they're good too because they obviously in
- 27:03Speaker 6: Nisha Harwich is like probably the biggest venture capital firm
- 27:05Speaker 6: in the world. So the Culture Leadership f I'm just
- 27:07Speaker 6: speaking to the audience. The Culture Leadership Fund is a
- 27:09Speaker 6: division of that get towards black people. For short explanation,
- 27:14Speaker 6: people like and entertainment world stuff like that. But so
- 27:17Speaker 6: they invest in all these companies, but then they bring
- 27:19Speaker 6: the side deals to you as well. So it's like
- 27:22Speaker 6: they'll invest in one hundred companies, but then you can
- 27:24Speaker 6: invest in individual companies as well. So we've invested in
- 27:27Speaker 6: like like probably four or five individual.
- 27:29Speaker 5: Yeah, we got a number seven on the world.
- 27:30Speaker 6: But the good thing with that is that they do
- 27:31Speaker 6: the research already, so it's like they already go through
- 27:34Speaker 6: a filter process. So by the time that they're investing
- 27:36Speaker 6: in nothing that in venture is guarantee. But it's like
- 27:39Speaker 6: they got to check off so many boxes for them
- 27:41Speaker 6: to invest in it. So it's like when they bring
- 27:44Speaker 6: it to you, it's like, you know, it's it's fully
- 27:45Speaker 6: vetted and.
- 27:46Speaker 4: It's one of those things where it's like young people,
- 27:49Speaker 4: young people of color can get into the space right
- 27:52Speaker 4: through a vetted process.
- 27:53Speaker 5: Right.
- 27:54Speaker 4: So obviously a lot of people in athletics and music
- 27:58Speaker 4: have capital or they have liquidation, have cashing, you know,
- 28:00Speaker 4: what to do with it, and so it gives an
- 28:02Speaker 4: opportunity to educate but also invest too. You set something
- 28:05Speaker 4: early blast about the content calendar, and I started thinking
- 28:08Speaker 4: as being as an independent label. Obviously the partnership with
- 28:11Speaker 4: Red Bull is it still that process when you're trying
- 28:14Speaker 4: to create a project. Obviously you just put out the
- 28:17Speaker 4: new project, But when you're creating it, it's like, Yo,
- 28:20Speaker 4: we have this mapped out, here's how we're going to
- 28:22Speaker 4: do it. Or it's like, Yo, it's just kind of
- 28:24Speaker 4: a vibe and I'm in the mood to create.
- 28:26Speaker 11: Nah, you're definitely still hands on everything, but we're still
- 28:31Speaker 11: scaling everything to like we just brought on creative Shout
- 28:34Speaker 11: Out Mayo, which is here right now. But I think
- 28:39Speaker 11: for me, it's more so about delegating to people that
- 28:41Speaker 11: I can trust, you know, so internally I have to
- 28:46Speaker 11: be hands on that ego. We have to be hands
- 28:48Speaker 11: on before we even get an approval from anything on
- 28:52Speaker 11: the other side, you know.
- 28:53Speaker 6: So yeah, how important is it to balance being an
- 29:00Speaker 6: artist and running a label, because it's like sometimes like
- 29:03Speaker 6: people are like, you know, the artist, they just want
- 29:05Speaker 6: to be artist. They got to be in an artistic
- 29:07Speaker 6: vibe and then the business people got to be in
- 29:09Speaker 6: their business vibe. So is there any obviously, you know,
- 29:11Speaker 6: all you guys work together, but for you particularly, do
- 29:14Speaker 6: you ever think about business too much? Or do you
- 29:16Speaker 6: think about art too much?
- 29:17Speaker 4: Like?
- 29:17Speaker 5: How is that balance it? It? Nah? I don't.
- 29:20Speaker 11: I feel like I found my balance, like just recently.
- 29:26Speaker 11: But again it goes into trusting you know, Carling vict
- 29:31Speaker 11: make it to where I can solely focus on the
- 29:33Speaker 11: music and they still give me updates on what's going on.
- 29:37Speaker 11: It's just like a funnel of information to where the
- 29:41Speaker 11: information is not too high or it's not too low.
- 29:43Speaker 11: It's like, you know, it's perfect for me to keep
- 29:47Speaker 11: my momentum because I think the most important thing is
- 29:51Speaker 11: the art. That's what's driving everything at the end of
- 29:53Speaker 11: the day, and that has to remain authentic, has to
- 29:56Speaker 11: remain genuine and intentionally for anything.
- 30:00Speaker 4: As he's creating the art, I guess, are you not
- 30:02Speaker 4: looking for the talent as well?
- 30:04Speaker 5: Right?
- 30:04Speaker 4: Like, what's that process like for y'all, because obviously this
- 30:07Speaker 4: is the main focus.
- 30:08Speaker 5: Is obviously a partner.
- 30:09Speaker 4: Are we looking for new talent to say, all right,
- 30:11Speaker 4: let's expand outside of just what we know?
- 30:17Speaker 12: Yeah, I mean I'm not I wouldn't say like were
- 30:20Speaker 12: scouring the earth like for the next class. But I
- 30:26Speaker 12: think we take it as it all comes to us.
- 30:28Speaker 12: I mean a lot of these things come naturally. Synergy
- 30:31Speaker 12: is created naturally. I mean, the essence of our company
- 30:33Speaker 12: in general is not nothing is like fabricated. So I
- 30:37Speaker 12: think just even creating these relationships with artists and understanding
- 30:41Speaker 12: like the values and the morals that we have as
- 30:43Speaker 12: a company, it's kind of like some of the stuff
- 30:45Speaker 12: is them there like out of bounds for it just
- 30:48Speaker 12: because like they morality don't line up with the business
- 30:51Speaker 12: ethics or the business acumen that we have. But I
- 30:54Speaker 12: think in every area we're looking to expand. No, I
- 30:56Speaker 12: mean I think that's how we stay competitive. I mean
- 31:00Speaker 12: that's how Blast stays fresh as a businessman. I think
- 31:02Speaker 12: that's that's probably like one of the most I mean
- 31:06Speaker 12: bringing up me speaking as a manager, like working with
- 31:09Speaker 12: an artist and actually seeing like, ah, this is like
- 31:11Speaker 12: your real potential and then let's see what happens when
- 31:15Speaker 12: we actually load it up and really try to take
- 31:18Speaker 12: it to the take it to the finish line, and
- 31:20Speaker 12: when you actually get that. I mean I feel like
- 31:22Speaker 12: that that side relief is damn there. Like, Okay, I
- 31:26Speaker 12: did it one time, but it's damn there. Like you
- 31:29Speaker 12: see all these people out here trying to achieve this
- 31:31Speaker 12: music goal, and it damners seemed unachievable when you see
- 31:35Speaker 12: how much music get put out every day and stuff
- 31:37Speaker 12: like that, and how many artists are trying to actually
- 31:39Speaker 12: reach that ceiling. So I think for us, but going
- 31:43Speaker 12: back to the original point, just as far as like
- 31:45Speaker 12: building scaling, I think in every area, we're trying to
- 31:49Speaker 12: definitely max out our potential.
- 31:51Speaker 6: Talk about artist management, that's something that a lot of
- 31:54Speaker 6: people don't fully understand why it's important, what the responsibilities
- 31:58Speaker 6: of a manager is.
- 32:01Speaker 5: Yeah, talking about that.
- 32:03Speaker 12: Yeah, But like I said earlier, I played football, So
- 32:05Speaker 12: I played middle linebacker in college. So I called all
- 32:08Speaker 12: the plays. So I'm getting three hundred and fifty pounds
- 32:11Speaker 12: defensive linement lined up right, So it's not I mean,
- 32:14Speaker 12: I feel like this is very synonymous with that, like
- 32:17Speaker 12: talking to employees, making sure that we actually delegating tasks properly,
- 32:21Speaker 12: and then just accountability, like I mean, a lot of
- 32:25Speaker 12: I would say it's multiple different types of managers, but
- 32:27Speaker 12: like I'm a manager, but I also look at myself
- 32:30Speaker 12: as more so like I operate more in that president role.
- 32:33Speaker 12: I guess you could say, but it's just about me.
- 32:37Speaker 12: I get up there, Mary five thirty every day. But
- 32:39Speaker 12: I'm used to that because of sports. I'm used to
- 32:41Speaker 12: that because of the team stuff. And then also just
- 32:46Speaker 12: challenging blasts and making him uncomfortable before anybody else can
- 32:49Speaker 12: make him uncomfortable, having those uncomfortable conversations, like me and
- 32:52Speaker 12: him that have multiple one on one sit downs where
- 32:55Speaker 12: it's just like we're working through stuff and just growing pains,
- 32:58Speaker 12: just building a friendship, building a business, doing that manager
- 33:01Speaker 12: artist relationship. So I think that just as much as
- 33:05Speaker 12: the artist is invested in themself and trying to sharpen
- 33:07Speaker 12: their tools, like I gotta do the same exact thame too, Carl.
- 33:11Speaker 4: You said internationally known as a as a entertainment attorney.
- 33:17Speaker 4: And I heard obviously the show in London, London, and
- 33:21Speaker 4: so it makes me think about the strategic plan to
- 33:24Speaker 4: have him become a global artist. A lot of times
- 33:27Speaker 4: people create locally, and the sound states local. What metrics,
- 33:33Speaker 4: what analytics are you using to say, like, all right,
- 33:35Speaker 4: London is a place we can go or the next
- 33:37Speaker 4: international city is the place we can go.
- 33:39Speaker 5: How that? How did that happen? Man?
- 33:40Speaker 8: I think London chose blast for sure, Like I think
- 33:44Speaker 8: outside of LA I don't want to. I know we
- 33:47Speaker 8: have metrics to back it up. I think London is
- 33:48Speaker 8: probably a second on. Like we go out to London,
- 33:51Speaker 8: it's like, you know, it's crazy. So I think the
- 33:55Speaker 8: like you know, the listening metrics Spotify, Apple Music, SoundCloud
- 33:59Speaker 8: that told us that London was was the top market
- 34:02Speaker 8: outside of LA and then you put up a show
- 34:04Speaker 8: link and it sells out like this. That also tells
- 34:07Speaker 8: you Okay, nah, this is crazy. But you think about
- 34:11Speaker 8: like you know, London is a really black city. Like London,
- 34:14Speaker 8: there's like you know, it's like the Africa pipeline doesn't
- 34:17Speaker 8: really start in America. It's like you go out to London,
- 34:20Speaker 8: it's like, you know, everybody is from Ghana or in
- 34:23Speaker 8: Nigeria and you know, so so it felt like, you know,
- 34:27Speaker 8: we haven't been to Africa and we playing we're going
- 34:29Speaker 8: this year, but it felt like a bridge to Africa,
- 34:32Speaker 8: like you know that that's what London feels.
- 34:33Speaker 5: Like for me.
- 34:34Speaker 10: So everybody out there is first generation, first generation, a.
- 34:37Speaker 6: Lot of immigrant we did a show in London. It
- 34:39Speaker 6: was amazing, and London and energy out there, like you said,
- 34:43Speaker 6: is different because they when you're an immigrant, you have
- 34:48Speaker 6: a different level of psyche. I feel like, I mean,
- 34:51Speaker 6: like your parents is just teaching you just to fit
- 34:52Speaker 6: into society, and then they're looking at us and the
- 34:55Speaker 6: way that we're doing things. They're kind of like renegade
- 34:57Speaker 6: to the whole situation. So it gets not only educa
- 35:00Speaker 6: but inspiration and motivation as well. So it's like, you know,
- 35:03Speaker 6: in like Toronto, Canada is another one. It was just
- 35:05Speaker 6: like places where there's a lot of black people, but
- 35:07Speaker 6: they they don't have that scene like in America. We
- 35:11Speaker 6: take a lot of things for granted because we've been here,
- 35:13Speaker 6: you know what I mean. So it's like, you know,
- 35:15Speaker 6: of course there's issues with America, but it's like the
- 35:18Speaker 6: opportunities that we have in America, a lot of people
- 35:20Speaker 6: don't have those opportunities in different places. So it's like
- 35:23Speaker 6: even from a music standpoint, like it's harder to break
- 35:26Speaker 6: out of Toronto and London, like Drake has done it
- 35:30Speaker 6: and a few artists have done it, but look at
- 35:32Speaker 6: those artists compared to hundreds and thousands of artists that
- 35:35Speaker 6: have done it in America, right, Like there's still not
- 35:38Speaker 6: really a huge rapper Like Central Sea is making headway,
- 35:41Speaker 6: but think about it's still not really a huge South
- 35:43Speaker 6: to gigs. But nobody has become Drake out of London ever,
- 35:49Speaker 6: Like that's kind of crazy if you think about it.
- 35:50Speaker 8: Yeah, now that's a fact. I mean nobody has come like.
- 35:55Speaker 8: But I also to say, like, I think like art
- 35:57Speaker 8: just comes from like a broken fabric, and I think,
- 35:59Speaker 8: you know, the best art comes from America. And I
- 36:01Speaker 8: think like, you know, you think about the generations of
- 36:04Speaker 8: hurt and pain, and you know you think about Las
- 36:07Speaker 8: you know, South Central, the riots to you know, the
- 36:10Speaker 8: way black people came here, the way you know, people
- 36:13Speaker 8: lost their property.
- 36:13Speaker 5: Right.
- 36:14Speaker 8: I was, I was looking at looking up Oakwood, right,
- 36:16Speaker 8: Oakwood and Venice, and I was like, you know, people's
- 36:19Speaker 8: owning their homes. It was like a real black place.
- 36:23Speaker 8: And you know, you go to Venice, now you go
- 36:24Speaker 8: to Oakwood, it's like the population the black population dropped
- 36:27Speaker 8: from like thirty five to like sixteen percent. And that's
- 36:30Speaker 8: the best realt that's one of that's some of the
- 36:31Speaker 8: best real estate in LA. It's Venice, like, right, near
- 36:35Speaker 8: the water, right near the airport. So I think art
- 36:39Speaker 8: is kind of like a I think the reason why
- 36:42Speaker 8: some of those not saying there's no, there's not a
- 36:44Speaker 8: struggle in London because there is, obviously, but like you know,
- 36:49Speaker 8: it feels like black people in America have kind of
- 36:51Speaker 8: been leading, like the the global civil rights movement for
- 36:55Speaker 8: the longest of time and challenging everything, and I think
- 36:58Speaker 8: the art's reflective of that.
- 37:00Speaker 5: No, that's a fact. That's a fact.
- 37:02Speaker 6: So as far as partnerships, right, you guys obviously have
- 37:06Speaker 6: a partnership with Red Bull, but you have any other
- 37:09Speaker 6: partnerships and his partnerships and collaborations part of your strategy moving.
- 37:15Speaker 12: Forward, absolutely, I mean, I think that's that's the baseline
- 37:19Speaker 12: of everything planning on given just giving the keys to anybody,
- 37:24Speaker 12: especially the foundation we set up to this point, like
- 37:27Speaker 12: we already Carl mentioned it earlier. We had every single
- 37:30Speaker 12: music label exec every chairman tell us like, you can't
- 37:34Speaker 12: record radio single at Red Bull, You're not gonna be
- 37:37Speaker 12: able to achieve these numbers, blah blah blah blah blah.
- 37:41Speaker 12: And I just was like, shit, hang up in the
- 37:43Speaker 12: middle of the and they faced like you're not gonna
- 37:46Speaker 12: tell me what we can and cannot do learn But
- 37:54Speaker 12: I think, I mean, at this point, we didn't we
- 37:55Speaker 12: didn't shot all those all those records down, like we
- 37:58Speaker 12: checked off every box that they said an artist and
- 38:01Speaker 12: the independent structure could check. And I think that's heavily
- 38:05Speaker 12: based off the fact that we are the culture and
- 38:08Speaker 12: we come with the culture, and there's these these relationships
- 38:11Speaker 12: that we've procured.
- 38:12Speaker 5: Rather it be Kendrick Lamar, rather it be nas.
- 38:15Speaker 12: Rather it be Rick Ross, like they all organic through
- 38:18Speaker 12: some type of network channel that we already pretty just had.
- 38:22Speaker 12: So as we continue to do that, I mean, I
- 38:24Speaker 12: think that with the partnership situation, I think everybody understands
- 38:29Speaker 12: going in the business with Eagle, like that's what it's.
- 38:30Speaker 5: Gonna be when I'm in black space. Like that was
- 38:35Speaker 5: the brunch on Sunday.
- 38:36Speaker 4: Til Sunday Man, I mean, Grammy nominated. Did we not
- 38:40Speaker 4: say that at the side of the show. We did
- 38:44Speaker 4: not myself. We got to knowledge that, Man, Grammy nominated obviously,
- 38:49Speaker 4: you know you've been grinding obviously from l A so
- 38:52Speaker 4: to be Grammy nominated for you know, so with with Kendrick,
- 38:56Speaker 4: I mean, what was that like for the label right,
- 38:59Speaker 4: this is there's three guys obviously from employees. But you're like, yo, damn,
- 39:03Speaker 4: we've been in this game maybe five six years. We
- 39:06Speaker 4: already not made it for something.
- 39:07Speaker 5: What was that? Like, I want to hear your perspective
- 39:10Speaker 5: of this.
- 39:12Speaker 8: To be honest with you, I don't think it mattered,
- 39:15Speaker 8: to be honest, Like, I literally don't think we were
- 39:17Speaker 8: we It's cool. I think some people want us to
- 39:20Speaker 8: be happier, but it's like, I think the fabric of Eagles,
- 39:23Speaker 8: like you know, we already believe, Like to even look
- 39:25Speaker 8: at a record label and be like, we're not signing
- 39:27Speaker 8: with y'all because we know the music is good. We
- 39:29Speaker 8: know we got these relationships, it kind of just takes
- 39:32Speaker 8: a different type of confidence and faith. So I think
- 39:35Speaker 8: we just you feel like that's just a not that's
- 39:37Speaker 8: a part of the process, and we want to win it.
- 39:40Speaker 8: Like it's like cool the nomination don't but it's like, yo,
- 39:43Speaker 8: we want to win it.
- 39:44Speaker 5: I definitely thought that was going to be the answer.
- 39:46Speaker 8: You said, well, and that's the other We kind of
- 39:50Speaker 8: all this like it's a good and bad thing. I think,
- 39:52Speaker 8: you know, we do it in different ways, but like
- 39:54Speaker 8: we're literally all kind of the same, Like the fabric
- 39:56Speaker 8: of the company is like, you know, we're definitely not
- 39:59Speaker 8: the We're not We're not going to go into office
- 40:02Speaker 8: and get hold you know what I'm saying, when they're
- 40:04Speaker 8: not gonna come and tell us lies and it's not
- 40:06Speaker 8: us like all three of us. Like he might be
- 40:09Speaker 8: quiet about it, you know, Vic might be louder about it.
- 40:12Speaker 8: You know, I might be more suit and tigh about it.
- 40:15Speaker 8: But we all like the same fabric. We're gonna own
- 40:17Speaker 8: this shit like regardless.
- 40:20Speaker 6: So, like you spoke about Kendrick, do you guys have
- 40:25Speaker 6: any inspirations as far as looking at labels like a
- 40:27Speaker 6: TD or like you know whatever, Like no, right, do
- 40:33Speaker 6: you guys get mentorship from any of those people?
- 40:36Speaker 5: And do you guys like look.
- 40:37Speaker 6: At those type of people where it's like, all right,
- 40:39Speaker 6: this is something we can use and kind of model
- 40:41Speaker 6: some things out there.
- 40:44Speaker 12: I wouldn't say like mentorship to be honest with you.
- 40:47Speaker 12: I mean, that's no disrespect to nobody, But I just
- 40:50Speaker 12: think that even the way when we came in I
- 40:52Speaker 12: mean the state of Law one, we did that deal
- 40:54Speaker 12: in the pandemic, So in the state of Music in
- 40:57Speaker 12: Los Angeles was so different from when Blast was starting
- 41:01Speaker 12: to really like create that large buzz that the whole
- 41:04Speaker 12: sound of everything. It was going from like gang bang
- 41:07Speaker 12: Ratchet to smooth my locky. So it was like that
- 41:10Speaker 12: transition to category yeah ratchet, but you know, just that transition,
- 41:20Speaker 12: I think that it changed everything.
- 41:23Speaker 5: I mean, music changed, people moved how they move around.
- 41:25Speaker 12: You started to see people just in different pockets, people
- 41:28Speaker 12: trying to make different type of music.
- 41:29Speaker 5: More positive music.
- 41:31Speaker 12: And I think Blass definitely set the tone to make
- 41:33Speaker 12: that cool outside of people like Kailin for real being
- 41:36Speaker 12: o Rideault.
- 41:37Speaker 6: Well, I think that there is a pocket of like
- 41:40Speaker 6: Sir Boogie Blast. I feel like it's kind of in
- 41:45Speaker 6: a similar type of coming out of California. Like it's
- 41:49Speaker 6: like a new R and B hip hop infusion type.
- 41:55Speaker 4: Even like I was, I was thinking, like, yo, who
- 41:57Speaker 4: has that l A R and B? And I'm like,
- 41:59Speaker 4: it's a couple, like you just named some Klane that
- 42:02Speaker 4: that sound. I feel like, no, she has a sound
- 42:05Speaker 4: of what I'm saying, like it's R and B Janey,
- 42:09Speaker 4: I don't really put those I'm saying R and B.
- 42:12Speaker 5: Yeah, but it's just like a vibe.
- 42:13Speaker 6: I feel like Sir, I like Sir A lot, Yeah
- 42:17Speaker 6: it Kid, Boogie and Blast, and there's a few other people.
- 42:20Speaker 4: The inspiration from others drives us forward. Their resilience pushes
- 42:24Speaker 4: us to excel, and their path navigates the way towards freedom.
- 42:28Speaker 4: Ford is proud to celebrate Black History, not just this month,
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- 42:41Speaker 4: opportunities for our communities to continue creating the future. Learn
- 42:45Speaker 4: more at fordfund dot org. Built Ford Proud, Ernest What's up?
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- 44:41Speaker 1: An illegal alien from Guatemala charged with raping a child
- 44:45Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
- 44:49Speaker 1: accused of murdering a Texas man of Venezuelan charged with
- 44:53Speaker 1: filming and selling child pornography in Michigan. These are just
- 44:57Speaker 1: some of the heinous migrant criminals caught because of President
- 45:01Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
- 45:04Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
- 45:09Speaker 1: crossings are at the lowest levels ever recorded, and over
- 45:13Speaker 1: one hundred thousand illegal aliens.
- 45:15Speaker 2: Have been arrested.
- 45:16Speaker 1: If you are here illegally, your next you will be
- 45:19Speaker 1: fine nearly one thousand dollars a day, imprisoned and deported,
- 45:24Speaker 1: you will never return. But if you register using our
- 45:27Speaker 1: CBP home app and leave now, you could be allowed
- 45:30Speaker 1: to return legally. Do what's right. Leave now. Under President
- 45:35Speaker 1: Trump America's laws, border and families will.
- 45:38Speaker 2: Be protected, sponsored by the United States Department of Homeland Security.
- 45:41Speaker 6: But where it just feels like it's even ti dollards
- 45:45Speaker 6: on dallads signs another, I'll definitely on that in that bucket. Well,
- 45:50Speaker 6: but it's all in a similar type of genre of
- 45:53Speaker 6: West Coast New R and B type music.
- 45:56Speaker 12: And I think it's super reflective of just like what
- 45:59Speaker 12: are direct We're in the city too, Like you got
- 46:02Speaker 12: Dom Kennedy and NIP. I mean both they companies are
- 46:05Speaker 12: real business terms mean all money in and OPM, like
- 46:08Speaker 12: those are two of the paces of business. So when
- 46:11Speaker 12: you think about that, and that's right in front of
- 46:12Speaker 12: your face, you kind of get inspired inadvertently, even just
- 46:16Speaker 12: just watching their program, how they moved around, how they operate,
- 46:20Speaker 12: and how they stood on it too.
- 46:21Speaker 6: The demonstration that's so y'all from South Central y'all y'all
- 46:27Speaker 6: did y'all no NIP at all?
- 46:30Speaker 2: No.
- 46:31Speaker 12: I never knew n personally, but I definitely, I mean
- 46:34Speaker 12: I grew up.
- 46:35Speaker 5: I feel like you know, God right, the energy for sure?
- 46:38Speaker 6: How was the energy in LA like because we got
- 46:41Speaker 6: the it kind of hit New York like Victory Lap
- 46:45Speaker 6: like that's when he became big in the East Coast.
- 46:47Speaker 6: But that was obviously the end of the situation. So
- 46:51Speaker 6: how was it like what the bullets had no names,
- 46:53Speaker 6: Mike tapes and all that like that came.
- 46:55Speaker 5: Out like my junior year in high school.
- 46:58Speaker 12: So I mean, you see the video like niit first
- 47:01Speaker 12: video the Hustle in the House, You're like, damn, like
- 47:04Speaker 12: everybody know that gas station on Crimshaw and Slass and
- 47:06Speaker 12: so you like, oh my god, hundreds and hundreds of
- 47:09Speaker 12: people out here, like I wouldn't want to get no
- 47:11Speaker 12: gas that day, right, But I think just the im
- 47:15Speaker 12: media impact in it, it was just like, Damn, you
- 47:17Speaker 12: got somebody that's that is rapping and that sounds like
- 47:21Speaker 12: la but the production value is so high that it
- 47:24Speaker 12: was like this is actually like tasteful and I can
- 47:26Speaker 12: actually rock with this.
- 47:28Speaker 10: Aside from all the crazy business stuff he was.
- 47:31Speaker 4: Doing already, you said one of the verticals obviously is
- 47:36Speaker 4: you said the publishing company, I got the songwriters, which
- 47:39Speaker 4: fashion is one of those things that's listed.
- 47:41Speaker 5: What's the plans for that?
- 47:42Speaker 12: I mean we got to merch partnership, So another another
- 47:45Speaker 12: partnership on the table. And I think again early on
- 47:50Speaker 12: Blast being so creative and understanding how to really kind
- 47:55Speaker 12: of like conjure up a vision and consistency through branding,
- 47:58Speaker 12: like he was doing stuff that he didn't even understand
- 48:01Speaker 12: that he was doing, right, And I'm just like, Damn,
- 48:03Speaker 12: somebody made you like a color pardor like a color
- 48:06Speaker 12: code or something like how you coming up with all
- 48:07Speaker 12: of this, And it was really just so natural that
- 48:10Speaker 12: when we started moving forward and making this merch, we
- 48:13Speaker 12: walked into all these meetings showing like, we've already sold
- 48:16Speaker 12: x amount of merch independently, We've already did all this
- 48:18Speaker 12: so that, you know, you got to kind of have
- 48:20Speaker 12: a proof of concept when you want to have ownership
- 48:22Speaker 12: of all this stuff. So when we walked in with
- 48:24Speaker 12: proof of concepts and showing that this is our merch business,
- 48:28Speaker 12: this is the merchandising factory work with, this is how
- 48:30Speaker 12: fast we can produce merch, they didn't have no problem
- 48:34Speaker 12: handing that over to us. And I think now in this
- 48:35Speaker 12: stage our tour merching goes so crazy that it's like,
- 48:40Speaker 12: I think our big focus this year is just making
- 48:42Speaker 12: sure that consistently year around that even when we're not
- 48:44Speaker 12: on the road, that our merch business is growing in
- 48:47Speaker 12: every single space from our product way, from product to
- 48:50Speaker 12: the delivery to the packaging, even down just to the
- 48:53Speaker 12: customer experience.
- 48:54Speaker 6: So you said your tour and being on the road
- 48:57Speaker 6: obvious that's a major part of any artist's career.
- 49:00Speaker 5: Do you do.
- 49:02Speaker 6: That yourself as far as devenizel or do you work
- 49:04Speaker 6: with somebody like Live Nation to help out with that.
- 49:06Speaker 12: Yeah, we did our whole list tour with Live Nation.
- 49:09Speaker 12: We got William Morris Entertainment as our agency. Shout out
- 49:13Speaker 12: to both of them. They did a super do job.
- 49:15Speaker 5: Okay, So are you hands on with that or you
- 49:17Speaker 5: just let them just.
- 49:20Speaker 10: Hands were approving. We're approving every stop.
- 49:24Speaker 12: Were approving pretty much how we're doing it, the capacity,
- 49:28Speaker 12: I mean, but that's why we chose them as a
- 49:30Speaker 12: partner too, right like, because we respect their opinion, we
- 49:33Speaker 12: trust what they've already done in the game, and they
- 49:35Speaker 12: coming to us and really like teaching us and mentoring
- 49:37Speaker 12: us how to be able to move through this world
- 49:39Speaker 12: because we're getting money together.
- 49:41Speaker 10: So it's not like it's usually beneficial for both parties.
- 49:45Speaker 4: And when you're looking at them deals that we're looking
- 49:47Speaker 4: at line item like yo, we need percentage of the
- 49:50Speaker 4: if there's a bar in the venue, we need percentage
- 49:53Speaker 4: of concessions.
- 49:54Speaker 3: We're doing all this Yeah.
- 49:55Speaker 8: No, we definitely did. I mean, you know, every venue
- 49:58Speaker 8: has a different like you know merch raise. It's like
- 50:00Speaker 8: some venues are like, yo, we need twenty percent of
- 50:03Speaker 8: the merchant some five. Yeah, we went through all that
- 50:07Speaker 8: and you can't sell it, yeah, or you can't sell it.
- 50:09Speaker 6: That stuff that even like so when we do it,
- 50:12Speaker 6: we do it on ourselves and that stuff that we
- 50:13Speaker 6: had to learn because so we have a big festival
- 50:16Speaker 6: called Investments in Atlanta, right, and that's at the Georgia
- 50:18Speaker 6: World Congress Center, a venue like that. We just we
- 50:21Speaker 6: bought a venue for the weekend and we control a venue,
- 50:23Speaker 6: so we sell merch. Whatever we do, we get one
- 50:25Speaker 6: hundred percent. But then we do an event at MSG
- 50:27Speaker 6: and that's a ticket Master event. So then it's like,
- 50:30Speaker 6: all right, well it's twenty percent that you got to
- 50:32Speaker 6: give to them. They got to sell a merch for you.
- 50:35Speaker 6: It's a bunch of different things, and it's like even
- 50:37Speaker 6: with getting paid, we had to learn that because it's
- 50:40Speaker 6: like going back to GWCC. We set the ticket thing
- 50:42Speaker 6: up ourselves and it's daily deposits that come in. Ain't
- 50:45Speaker 6: time somebody buys a ticket. The next day we get
- 50:47Speaker 6: paid from that, which is good because if you're funding
- 50:50Speaker 6: something yourself, then you need the money. But then it's
- 50:53Speaker 6: like a ticket Master venue, we don't get paid until
- 50:57Speaker 6: like thirty days after the event, which you just got
- 50:59Speaker 6: to be able to budget that because it's like, all right,
- 51:02Speaker 6: you're not going to get this money until it's over,
- 51:04Speaker 6: so make sure you got money on reserve. This is
- 51:07Speaker 6: stuff that you don't really you don't really know unless
- 51:09Speaker 6: you actually are in it and doing it.
- 51:11Speaker 4: Learn we're trying to put net now into the contrast,
- 51:17Speaker 4: ninety is over like a whole different year.
- 51:20Speaker 5: But put that ninety in.
- 51:21Speaker 4: I think the most thing, most obviouslynything is going to
- 51:25Speaker 4: happen is that you're gonna forget. Yeah, it's like three
- 51:27Speaker 4: months later and you've got so many things happen.
- 51:29Speaker 5: It's like, wait, what happened?
- 51:30Speaker 6: Did we get the ninety Yeah, so we're trying to
- 51:32Speaker 6: work on the net now now.
- 51:34Speaker 8: I think the net thing is like the core of
- 51:36Speaker 8: the problem with the music business.
- 51:38Speaker 5: Right.
- 51:38Speaker 8: It's like, you know, if more teams have liquidity, right,
- 51:41Speaker 8: money in their pocket now, like they wouldn't have to
- 51:44Speaker 8: do so many bad deals. But like publishers and back
- 51:46Speaker 8: end sport, it takes nine months to collect. Like Chosen
- 51:49Speaker 8: could be at radio number one, but you're not getting
- 51:51Speaker 8: that money right now, nine months away.
- 51:53Speaker 5: You know what's so crazy? All y'all. How old are y'all? Thirty? Thirty?
- 51:58Speaker 6: Yeah, thirty, that's crazy.
- 52:02Speaker 5: So we're not that far off in age. But so
- 52:07Speaker 5: there's a different generation for them, but it's not that far.
- 52:09Speaker 6: But so ghost Face got one of the best lines
- 52:11Speaker 6: of all time when he was like, waiting on these
- 52:13Speaker 6: royalties take too long.
- 52:14Speaker 5: It's like waiting on babies.
- 52:15Speaker 8: Like it's like it almost makes you have to take
- 52:20Speaker 8: in advance right in our industry, and advance can be paralyzing.
- 52:24Speaker 8: Like you take advance and now all of a sudden,
- 52:27Speaker 8: your business is compromised at so many different levels because
- 52:30Speaker 8: you got to pay that back, you have less freedom.
- 52:32Speaker 8: So I think like real time royalty payouts, like you
- 52:36Speaker 8: think about the next technologies in the industry and change
- 52:38Speaker 8: things for creators. I think that's the sort of.
- 52:40Speaker 6: Real time royalty. So that is that anything? Like is
- 52:43Speaker 6: that blockchain technology?
- 52:44Speaker 8: I think it is blockchain.
- 52:45Speaker 5: Yeah.
- 52:45Speaker 8: I talked a lot about how that was what I
- 52:48Speaker 8: saw blockchain. You know, everybody had their sort of theories
- 52:50Speaker 8: on what blockchain is going to help. But as related
- 52:53Speaker 8: to the music industry, I thought it was going to
- 52:54Speaker 8: help in two places. I thought metadata, right, like painting
- 52:57Speaker 8: a record you know, a lot of people don't get
- 53:00Speaker 8: because songwriter splits are off the information is not at
- 53:04Speaker 8: one spot, and it's not you know, there's no chaining record.
- 53:07Speaker 8: So I thought, you know, blockchain would help with that
- 53:09Speaker 8: and then real time royalty payouts. But you know, so
- 53:12Speaker 8: much stuff lives off chain that like you know, when
- 53:15Speaker 8: I see like an NFT go up for like a
- 53:17Speaker 8: music royalty, that's a joke, Like that's exactly, it's a joke,
- 53:20Speaker 8: Like you're never gonna get paid because we're all not
- 53:22Speaker 8: getting paid from the record label. Like you got your
- 53:25Speaker 8: own twenty percent of a song that you're not going
- 53:27Speaker 8: to get royalties from because you got to go do
- 53:30Speaker 8: the same royalty process we do. So when things go
- 53:33Speaker 8: on chain, when I think, like you know, we actually
- 53:35Speaker 8: get stuff like faster, it's gonna be it's gonna that's
- 53:39Speaker 8: gonna be the truer creator economy in my.
- 53:41Speaker 4: Is that the vision for the publishing company that you're creating,
- 53:44Speaker 4: right because at some point, like you're the company that
- 53:47Speaker 4: is now collecting all this data, right, right, So is
- 53:50Speaker 4: it to now see the flaw in the system and say,
- 53:53Speaker 4: all right, here's how we can correct it.
- 53:55Speaker 8: Yeah, I think you got I think, like it's definitely
- 54:00Speaker 8: not a goal right now, just because like you know,
- 54:02Speaker 8: we'd have to go to foreign territories and establish that
- 54:04Speaker 8: collection relationship. People do though, Like there's been pub companies
- 54:08Speaker 8: that started and like, yo, I'm gonna go to South Korea,
- 54:11Speaker 8: but you're gonna have to like go to South Korea
- 54:12Speaker 8: and like sit down and you're gonna have to go
- 54:14Speaker 8: to Italy and talk to like the people over there
- 54:16Speaker 8: in Germany and develop that one and one like here's here's
- 54:19Speaker 8: our license, here's our collecting. So it's not feasible, So
- 54:23Speaker 8: which is why there's like sort of a monopoly on
- 54:25Speaker 8: publishing because whoever has those relationships already, You're just like
- 54:29Speaker 8: I'm gonna go to y'all, who's gonna charge me the
- 54:31Speaker 8: less to collect?
- 54:32Speaker 3: Who's taking the smallest percentage?
- 54:33Speaker 8: He was taking the smallest percentage. But you think about it,
- 54:36Speaker 8: and it's like, you know, if payments become a royalty,
- 54:39Speaker 8: calculations become a little bit more streamlined, then we can
- 54:42Speaker 8: see what money's out there, because you know, the technology
- 54:46Speaker 8: allows us to see it. It's an interesting time.
- 54:48Speaker 3: Y'all can be bringing off in South Africa right now.
- 54:49Speaker 8: Right now, we know how much money we make in
- 54:52Speaker 8: and all that sort of stuff.
- 54:53Speaker 6: Well, it's interesting to see how Web three is really
- 54:55Speaker 6: going to affect the music business. And this is another
- 54:57Speaker 6: conversation that we was having on Chris Lines all the
- 54:59Speaker 6: night when he was it's just like even talking about
- 55:00Speaker 6: like crypto, right, and he was like, right now, everybody's
- 55:03Speaker 6: looking at things singular, and it's gonna make more sense
- 55:06Speaker 6: when it's looked at as a collective. So as opposed
- 55:09Speaker 6: to saying like, okay, crypto is separate from you know,
- 55:14Speaker 6: NFTs is separate from AI. It all got to work together.
- 55:18Speaker 6: So the analogy that he gave was actually pretty brilliant
- 55:21Speaker 6: where he was like, okay, like GPS, right, GPS is
- 55:25Speaker 6: a technology within itself, payment processing systems is a technology
- 55:29Speaker 6: within itself, and then the cell phone is a technology
- 55:32Speaker 6: within itself. But nobody realizes that Uber is a combination
- 55:35Speaker 6: of all of it, right, Like Uber, there's no Uber.
- 55:37Speaker 5: Without GPS, which but it just has to work.
- 55:40Speaker 6: It's integrated in it, right, and then you need the
- 55:41Speaker 6: payment processing system to work with the GPS.
- 55:45Speaker 5: It's on your cell phone. Now you create Uber right.
- 55:48Speaker 6: Where it's like there's no Uber without GPS technology, but
- 55:52Speaker 6: you're not just looking at like GPS is its own
- 55:54Speaker 6: separate entity, right. GPS is really integrated in everything that
- 55:57Speaker 6: we do. You don't even realize that a great and
- 56:00Speaker 6: everything that we do. Right, So it's like once the crypto,
- 56:02Speaker 6: and then once the blockchain, and once the AI, all
- 56:05Speaker 6: of that gets integrated in everything now, like you said,
- 56:09Speaker 6: like real time royalty payments and different things of that nature.
- 56:11Speaker 5: Like it's all going to make a lot more sense.
- 56:13Speaker 6: I feel like we have the beginning stages and it's
- 56:15Speaker 6: not making a lot of sense. But once it really
- 56:19Speaker 6: starts to get a little bit more streamlined integrated, all
- 56:22Speaker 6: of this new technology is going to make a lot
- 56:24Speaker 6: more sense and make it a lot more efficient.
- 56:27Speaker 5: Yeah.
- 56:28Speaker 8: I don't know what song that was when it was
- 56:29Speaker 8: remember what's song and nip going like that ran at
- 56:32Speaker 8: the end of the song about new technology.
- 56:34Speaker 12: That song the box money, Yeah yeah, my big businesses
- 56:38Speaker 12: found stuffy Yeah yeah, yeah, it was distinctly I was
- 56:42Speaker 12: a freshman in Washington.
- 56:44Speaker 6: How you feel about how you feel about AI because
- 56:46Speaker 6: we see this stuff where like they had an eminem
- 56:49Speaker 6: song you see that, Yeah, and they used the voice
- 56:52Speaker 6: and it sounds just like an Eminem song.
- 56:54Speaker 8: I was literally on CNN talking about AI and music,
- 56:57Speaker 8: like and AI has a too great. We've been using
- 57:01Speaker 8: AI to create music more efficiently and faster for a
- 57:04Speaker 8: long time now. Like a lot of the products that
- 57:06Speaker 8: producers and songwriters use to put out music quickly is
- 57:10Speaker 8: AI driven. But you know generative pure generative AI music. Right,
- 57:14Speaker 8: So like actually like feeding you know the machine, like
- 57:18Speaker 8: machine learning technology, feeding it songs from Eminem, Travis Scott
- 57:22Speaker 8: and then it producing a sound an original song that
- 57:26Speaker 8: is based off that work. It it poses so many
- 57:31Speaker 8: legal issues that.
- 57:31Speaker 5: It's not like it was a producer.
- 57:34Speaker 4: They were like, yo, let's put Timberland for real, and
- 57:36Speaker 4: let's make beats. And it made like seventy beats in
- 57:39Speaker 4: the house.
- 57:39Speaker 8: Fit you just feed it to the machine and just
- 57:41Speaker 8: put spits out of.
- 57:42Speaker 6: Beat GBTV like all right, sing me a song in
- 57:45Speaker 6: a sad mood with the Louisiana accent and it'll come out.
- 57:50Speaker 4: Or I can take Blast's voice and I could be
- 57:52Speaker 4: the person singing it and it's his voice.
- 57:55Speaker 5: Fit on my body.
- 57:56Speaker 6: They had a djin, I think it was one of
- 57:57Speaker 6: these DJs. They played the record and it was like
- 58:00Speaker 6: one hundred thousand people there and it was like and
- 58:03Speaker 6: they thought it was a new record, like know what
- 58:06Speaker 6: I mean? They didn't even know, like this was just
- 58:07Speaker 6: an AI driven So as an artist, how you cause
- 58:10Speaker 6: that's kind of scary, Like, you know, art is supposed
- 58:13Speaker 6: to be curated by you know, it's a lot. How
- 58:15Speaker 6: do you feel about a machine just making art?
- 58:18Speaker 5: That's scary.
- 58:19Speaker 11: It's scary, It's like and then it is becoming so
- 58:23Speaker 11: real you can't even tell the difference. So it's just
- 58:27Speaker 11: I don't know, it's mind boggling for me.
- 58:30Speaker 6: Yeah, that's a fact. So do you still practice law?
- 58:33Speaker 6: Like are you still all right? You're running a label?
- 58:36Speaker 6: Are you still are you the lawyer for the label
- 58:37Speaker 6: as well?
- 58:38Speaker 8: Yeah, but we don't we don't have much like EA,
- 58:42Speaker 8: sure for sure, Like you know, I handle you know,
- 58:44Speaker 8: our contracts and stuff like that, like protecting file for trademarks,
- 58:47Speaker 8: copyrights for sure. I also think we're definitely bringing some
- 58:52Speaker 8: some people on for that. But yeah, I still operate
- 58:55Speaker 8: the Folks firm in downtown Newark, and I have an
- 58:58Speaker 8: associate attorney. I have offered manager, so I still take
- 59:02Speaker 8: on some new business, but I've kind of transformed that
- 59:05Speaker 8: practice practice to more of a like advocacy process practice,
- 59:09Speaker 8: like how can I like do some cool stuff in
- 59:11Speaker 8: law to like I'm taking expungement cases like stuff like
- 59:14Speaker 8: that just to kind of keep my just make an impact.
- 59:18Speaker 5: It's also it's also a good network. You know Vernon Brown.
- 59:21Speaker 8: I heard Vernon Brown. I think it's a teacher Pace exactly.
- 59:24Speaker 6: Yeah, so Vernon Brown, he's I knew him my whole
- 59:28Speaker 6: life actually, but he's Cash Money's lawyer. Yeah, and one
- 59:32Speaker 6: of the most respected in the music business for a
- 59:34Speaker 6: long time. But he's he's an adjunct professor at Pace
- 59:37Speaker 6: teaches law. But it's a great networking tool and it's
- 59:41Speaker 6: a great way to kind of stay sharp and you
- 59:45Speaker 6: meet a variety of different people by still practicing, still teaching,
- 59:50Speaker 6: and it all.
- 59:51Speaker 8: Comes together, you know, you know what deals are happening.
- 59:54Speaker 8: It's like it's just so much of a benefit for
- 59:57Speaker 8: my other business if I know, like, oh, this is
- 59:59Speaker 8: what the ar curator is, like, this is what this
- 1:00:02Speaker 8: is what this guy signed a record a record contract for.
- 1:00:04Speaker 8: It's like, you know, I feel like that information is invaluable.
- 1:00:08Speaker 4: So as a professor, right, he said, your professor Addrexel
- 1:00:10Speaker 4: Yep from a standpoint of creating curriculum, what are the
- 1:00:13Speaker 4: things that you're seeing from your students are like, Yo,
- 1:00:15Speaker 4: these are the things that they want to know versus
- 1:00:18Speaker 4: these are the things that you should know.
- 1:00:19Speaker 8: Man, I'll be honest. Teaching the music business program, they
- 1:00:22Speaker 8: want to know hip hop. Like the business of hip
- 1:00:25Speaker 8: hop and black culture is like the strongest thing ever.
- 1:00:27Speaker 8: Like they have curriculum. My class is probably the hottest
- 1:00:30Speaker 8: class at Drexel because every semester I'm bringing in guests,
- 1:00:34Speaker 8: like and they just want to hear from like tier
- 1:00:36Speaker 8: Tierra Wax manager or whoever the hot artist is at
- 1:00:39Speaker 8: that time. And those kids are producers, They're on fruity loops,
- 1:00:43Speaker 8: they're like making beats. So I think it just gives
- 1:00:45Speaker 8: me like insight on like how strong black culture is
- 1:00:48Speaker 8: and how strong hip hop is because those kids at Dredful,
- 1:00:51Speaker 8: they really want to work in the industry, to kind
- 1:00:52Speaker 8: of work in work on hip hop projects.
- 1:00:55Speaker 6: I want to get all you guys perspective on this.
- 1:00:57Speaker 6: Academic says something recently that got a lot of attention.
- 1:01:00Speaker 6: He said that hip hop is becoming more and more
- 1:01:01Speaker 6: regional and not global, where like afro beats is becoming
- 1:01:07Speaker 6: is a global form of music, and he was like,
- 1:01:09Speaker 6: you know, hip hop is becoming a regional art form,
- 1:01:15Speaker 6: not global.
- 1:01:16Speaker 5: What's your thoughts on that? Going first, I think.
- 1:01:24Speaker 12: I mean, I think one. So we just we just
- 1:01:27Speaker 12: went on tour at the end of the year. We
- 1:01:28Speaker 12: damned the tour the last six months. We had an
- 1:01:31Speaker 12: Australian leg of tour, we had a European portion of
- 1:01:34Speaker 12: the tour, and then we had obviously domestic but just
- 1:01:38Speaker 12: just talking about those international plays for the most part,
- 1:01:41Speaker 12: like Carl was saying, like Africa, Nigeria five hour flight
- 1:01:46Speaker 12: from London, so that's New York to LA So it's
- 1:01:49Speaker 12: like being able to tap in with European markets. All
- 1:01:54Speaker 12: these Caribbean descendants and all these first generation African millennials
- 1:02:01Speaker 12: and stuff like that that are in our age bracket
- 1:02:03Speaker 12: that's moving around the world.
- 1:02:04Speaker 10: It's like they're servicing more of a global market anyway.
- 1:02:08Speaker 12: But on the back end of it, it's like all
- 1:02:10Speaker 12: of this is really the essence of it is poor
- 1:02:12Speaker 12: from American hip hop culture. So it's like, I don't
- 1:02:15Speaker 12: ever think that hip hop can become regional because all
- 1:02:19Speaker 12: you hear in London is a version of drill music.
- 1:02:23Speaker 5: That's all you hear.
- 1:02:24Speaker 12: So it's like you can't really say hip hop is
- 1:02:27Speaker 12: becoming at all regional because we were in New Zealand
- 1:02:30Speaker 12: and like it was a girl trying to rap for us,
- 1:02:32Speaker 12: Like it was a New Zealand girl trying to rap
- 1:02:35Speaker 12: for us, and she literally was trying to rap like
- 1:02:38Speaker 12: the city girls.
- 1:02:40Speaker 10: And it's like, that's not that's not.
- 1:02:41Speaker 12: Even like that, remember that, Like we were sitting there
- 1:02:45Speaker 12: having a conversation but at a restaurant, like, well, that's
- 1:02:48Speaker 12: not too like, it's not it's not even gonna work
- 1:02:50Speaker 12: like your accident all that when we started talking where
- 1:02:53Speaker 12: you dress, none of it adds up with what you're
- 1:02:55Speaker 12: trying to portray. So I never from the way that
- 1:02:58Speaker 12: people in the way that American accents are mimicked in
- 1:03:02Speaker 12: the UK and every other part of the world, like
- 1:03:04Speaker 12: people grow up practicing this and watching our TV shows
- 1:03:07Speaker 12: and pretty much you talked about Central C Central C
- 1:03:11Speaker 12: number one line about Dosi Cat, you know what I mean,
- 1:03:14Speaker 12: like everybody quoting that. So I don't think at all
- 1:03:17Speaker 12: it is really become a regional. Now is the message
- 1:03:20Speaker 12: starting to become repetitive? I do think that some of
- 1:03:22Speaker 12: the message in hip hop is starting to become repetitive.
- 1:03:26Speaker 12: But I feel that's a whole nother conversation.
- 1:03:30Speaker 8: I would say, I feel like music itself is always regional.
- 1:03:33Speaker 8: I think like only a certain level of song breaks
- 1:03:36Speaker 8: through anyway, right, like twenty years ago, like I think
- 1:03:40Speaker 8: probably pro Ada, like the same amount of songs we're
- 1:03:43Speaker 8: breaking through from hip hop culture, like fifty cent in
- 1:03:45Speaker 8: the Club, Like we still got those records now, But
- 1:03:47Speaker 8: like hip hop's regional, like it is, like it's just
- 1:03:51Speaker 8: a regional game, but every genre is regional. Like you
- 1:03:53Speaker 8: go to Brazil, they got their reasonal touch, but only
- 1:03:56Speaker 8: a certain bracket of those songs break through ely right,
- 1:04:00Speaker 8: it's the same thing. Yeah, I think I think only
- 1:04:02Speaker 8: a small fraction of songs from hip hop have breaking
- 1:04:05Speaker 8: through globally. That's been the history of hip hop.
- 1:04:07Speaker 11: Yeah sure, yeah, I kind of agree with what Carl said,
- 1:04:10Speaker 11: even just traveling, like going to Europe and stuff, seeing
- 1:04:13Speaker 11: how it's artists that you never heard of, but you
- 1:04:17Speaker 11: you'll look them up. See they following their the biggest
- 1:04:19Speaker 11: thing in that one section. So in a sense, I
- 1:04:22Speaker 11: feel like hip hop is regional and music is just
- 1:04:26Speaker 11: in a weird space, like we just we just want
- 1:04:29Speaker 11: change right now. It's like we're feeding for something new.
- 1:04:32Speaker 11: So anything that's off the ward, left field, we just
- 1:04:35Speaker 11: hold on to it, like yeah, this, this is it.
- 1:04:38Speaker 11: This is the next thing, you know what I'm saying.
- 1:04:41Speaker 5: Yeah, yeah, I feel like and it comes in ways too, right.
- 1:04:44Speaker 6: It's like right now, Reggaetny's is huge, you know because
- 1:04:49Speaker 6: a lot of the artists Bad Bunny and Well and all.
- 1:04:52Speaker 6: I mean, it's a language barrier as well, because Spanish
- 1:04:55Speaker 6: is spoken in half the world's population, so that gives
- 1:04:59Speaker 6: them an advantage. The Afro Beaches is on the rise
- 1:05:02Speaker 6: right now. It is spreading, and I feel like hip
- 1:05:07Speaker 6: hop is going through a remake. I feel like it's
- 1:05:11Speaker 6: going through a remake, like you know what I'm saying,
- 1:05:13Speaker 6: and that happens it's fifty years old. Like it's like,
- 1:05:15Speaker 6: this is the fiftieth anniversary of hip hop this year.
- 1:05:18Speaker 6: So it's it's grown from you know, just hip hop
- 1:05:23Speaker 6: to the gang culture to the bad boy era to
- 1:05:28Speaker 6: you know, so it's over the drill music. So I
- 1:05:32Speaker 6: feel like, you know, we're looking to see what's the
- 1:05:35Speaker 6: next iteration hip hop.
- 1:05:38Speaker 4: I think this is interesting. We're having a conversation with
- 1:05:40Speaker 4: you all, because you've created EGO. We would Dougie Fresh
- 1:05:43Speaker 4: and he said, there's five elements of hip hop, right.
- 1:05:45Speaker 4: He said, it's the MC, there's the DJ, there's the graffiti,
- 1:05:49Speaker 4: there's breakdancing. And he said he now this is really,
- 1:05:51Speaker 4: this is really he really said this to us. And
- 1:05:53Speaker 4: he said the fifth one was him. He could create
- 1:05:55Speaker 4: the human beat box, right. And I was like, you
- 1:05:57Speaker 4: know what, there's a sixth element that's being created right now,
- 1:06:00Speaker 4: and it's the business of hip hop. And so the
- 1:06:03Speaker 4: fact that Eagle is creating that and obviously what any
- 1:06:05Speaker 4: leision is we always say, like yo, hip hop is
- 1:06:07Speaker 4: at the core of what we do. I'm thinking now, like,
- 1:06:10Speaker 4: you got all these verticals right on the landscape. What
- 1:06:13Speaker 4: verticals do you think that you're missing or you want
- 1:06:15Speaker 4: to add over the next couple of years.
- 1:06:18Speaker 8: Yeah, I would say, really, no vertical that we want
- 1:06:22Speaker 8: to add other than like growing building a real company,
- 1:06:26Speaker 8: like actually building something horizontally and vertically that we could sell,
- 1:06:31Speaker 8: Like when a company does due diligence on EGLE, we
- 1:06:34Speaker 8: want there to be like you know, we have every
- 1:06:37Speaker 8: HR policy, we have all the back end of what
- 1:06:40Speaker 8: a real company looks like so because I honestly feel like,
- 1:06:44Speaker 8: you know, a lot of people from hip hop haven't
- 1:06:46Speaker 8: been able to build like or han't had the experience
- 1:06:48Speaker 8: to build something that was like you know, the Google
- 1:06:51Speaker 8: or like those real massive companies. So shout to Larry Jackson.
- 1:06:56Speaker 8: I saw that, you know Gamma, you know, like stuff
- 1:06:58Speaker 8: like that is really really dope to see. I think
- 1:07:00Speaker 8: when they look under the hood, I just want, you know,
- 1:07:03Speaker 8: Egle to be like, man, that's a that's a wide company.
- 1:07:06Speaker 8: They got employees. You know, everyone asks health you know
- 1:07:09Speaker 8: small so everyone has health insurance stuff like that, right,
- 1:07:12Speaker 8: Like that's a real company.
- 1:07:13Speaker 4: Yeah, I feel like everyone When people talk like yo,
- 1:07:15Speaker 4: I got a label, right, you see an artist, I
- 1:07:17Speaker 4: gotta label, I often want to like do they even
- 1:07:19Speaker 4: know what it entails?
- 1:07:21Speaker 8: Is a staff? Y'all have meetings like like is there
- 1:07:24Speaker 8: a schedule? Like how are you guys holding each other
- 1:07:26Speaker 8: account policy?
- 1:07:28Speaker 5: It becomes something different like I'm an artist and I
- 1:07:30Speaker 5: like you, so I'll sign you. How do I do that?
- 1:07:32Speaker 3: I'll create a record label and now you're an artist
- 1:07:34Speaker 3: and now I have a record label.
- 1:07:35Speaker 8: I think that's the next fifty years of hip hop, right,
- 1:07:37Speaker 8: I think like, you know, it's the fiftieth anniversary of
- 1:07:39Speaker 8: hip hop. How much of hip hop is black people
- 1:07:42Speaker 8: even own?
- 1:07:43Speaker 5: Right?
- 1:07:43Speaker 8: I know it's a really small number. I don't have
- 1:07:45Speaker 8: the metrics, but it's you just people just don't own
- 1:07:47Speaker 8: their masters, they don't own their publishing. So the next
- 1:07:49Speaker 8: fifty years it's about developing a business sophistication to properly
- 1:07:54Speaker 8: staff and service your music in a way that you
- 1:07:56Speaker 8: don't gotta you know, hold your stuff out. You don't
- 1:07:59Speaker 8: got to sell it to this company for no reason.
- 1:08:01Speaker 8: So I think, you know, I think that's what we
- 1:08:04Speaker 8: want to be known for. And people look under that hood. Man,
- 1:08:06Speaker 8: that's a that's a strong company. You know, there's a
- 1:08:09Speaker 8: lot of employees, there's a lot of reach. They're doing
- 1:08:11Speaker 8: so many different things. They got competitive you know, benefit packages,
- 1:08:16Speaker 8: all that sort of stuff.
- 1:08:17Speaker 3: So yeah, I think we just changed the term.
- 1:08:18Speaker 5: We just did it.
- 1:08:19Speaker 4: And since you're the entertainment lawyer, we're gonna have to
- 1:08:21Speaker 4: train on this. This is the business education. This is
- 1:08:24Speaker 4: gonna be the sixth element.
- 1:08:25Speaker 8: Six element. Yeah, I like that.
- 1:08:26Speaker 5: So let me ask you this.
- 1:08:27Speaker 6: You brought up a good point as far as selling
- 1:08:29Speaker 6: your artist your masters.
- 1:08:31Speaker 5: This is something that's very popular these days.
- 1:08:33Speaker 6: We just met somebody the other day that he's the
- 1:08:35Speaker 6: one that brought Nickhi Minoag's catalog.
- 1:08:37Speaker 5: I even know she sold the catalog. We have to know.
- 1:08:40Speaker 8: I know, I know who you're talking about. Okay, I
- 1:08:42Speaker 8: know where that you know their office is, right.
- 1:08:45Speaker 5: I don't After this, we'll talk.
- 1:08:49Speaker 6: But we have IRV Gotti on his couch and he
- 1:08:51Speaker 6: sold his catalog for I think two hundred million, right, yeah, uh,
- 1:08:56Speaker 6: incentives to make it three hundred explained. So now people,
- 1:09:00Speaker 6: it's like the last eighteen months, everybody's on the cattle future.
- 1:09:02Speaker 6: I just seen metro booming, so it's like liquidation events
- 1:09:06Speaker 6: and they getting valuations like tech companies. So that's obviously
- 1:09:12Speaker 6: beneficial whenever you can get a lump sum of money, right.
- 1:09:14Speaker 6: I always say what people don't know about Elon Musk
- 1:09:17Speaker 6: is that he actually sold PayPal for one hundred million
- 1:09:20Speaker 6: dollars and then went broke because he used that money
- 1:09:24Speaker 6: to fund space as in Tesla. Now he's the richest
- 1:09:26Speaker 6: person in the world and he's worth two hundred billion, right,
- 1:09:30Speaker 6: But it's like he wouldn't have had SpaceX or Tesla
- 1:09:33Speaker 6: if he didn't sell PayPal. But then there's another argument
- 1:09:39Speaker 6: where people are like, well, we gotta hold on to
- 1:09:42Speaker 6: what we create and we keep selling it.
- 1:09:46Speaker 5: You're not buying that.
- 1:09:47Speaker 6: What's your what's your thoughts on people selling their catalogs
- 1:09:50Speaker 6: and that? Would you guys ever want to do that?
- 1:09:52Speaker 6: At some point?
- 1:09:53Speaker 5: I would? I want to.
- 1:09:54Speaker 8: I want actually want to hear blast? Yeah, I want to.
- 1:10:00Speaker 11: That's funny because every time I see, like when they
- 1:10:02Speaker 11: do a post of like how metro so did, it's
- 1:10:05Speaker 11: always a rent in the comments, like black people.
- 1:10:07Speaker 5: Don't never keep with you. Yeah that's a fact. That's
- 1:10:10Speaker 5: a fact. But you brought up a good point.
- 1:10:12Speaker 11: It's like you have to take the stairs that you like,
- 1:10:16Speaker 11: you sell paypals, and people don't see the long term play,
- 1:10:20Speaker 11: you know, they focus on what you're doing right now.
- 1:10:22Speaker 11: So I don't really know my answer to it, but
- 1:10:26Speaker 11: I feel like I got to educate myself but be
- 1:10:29Speaker 11: patient and see the long play of why people doing it,
- 1:10:32Speaker 11: you know, because of course you want to own it,
- 1:10:35Speaker 11: but for what it's not only about ownership, it's about
- 1:10:39Speaker 11: controlling it too.
- 1:10:41Speaker 8: Yeah, I think too. It's like, you know, everybody else
- 1:10:44Speaker 8: is building an exit, right, so it's like real even
- 1:10:47Speaker 8: real estate. You invest in real estate, buy real estate
- 1:10:49Speaker 8: property for fifty k, and you sell it for a
- 1:10:52Speaker 8: million dollars, that's a that's a steal, right. I don't
- 1:10:55Speaker 8: know what that the ex is on that, but like
- 1:10:57Speaker 8: there's always a time where it makes sense to sell
- 1:11:00Speaker 8: an asset to get other assets and to build other stuff.
- 1:11:02Speaker 8: That's like literally what everybody else is doing. So there
- 1:11:06Speaker 8: was a I don't know what company. So there was
- 1:11:08Speaker 8: a I think it was a like a hair product company.
- 1:11:11Speaker 5: Yeah, yeah, that sold you know what got Yeah, this
- 1:11:14Speaker 5: conversation we were just yesterday.
- 1:11:17Speaker 8: Yeah, there was the same outrage that Blast kind of
- 1:11:19Speaker 8: spoke about where everyone was like, Yo, why are you
- 1:11:20Speaker 8: selling you know, a black owned company?
- 1:11:23Speaker 3: And it was like Alia, Yeah, it's like yo, it
- 1:11:28Speaker 3: came up.
- 1:11:29Speaker 6: That's when we asked her the first time we met.
- 1:11:31Speaker 6: It was like he was like, you know, people asked me,
- 1:11:34Speaker 6: you know why I sold my Masters, Like I got
- 1:11:36Speaker 6: a hundred million. People asked why I sold it? Said
- 1:11:38Speaker 6: because I got a hundred million, That's why I sold it.
- 1:11:42Speaker 6: Like you know what I'm saying. So it's like, I
- 1:11:43Speaker 6: think we really have to do a better job of
- 1:11:45Speaker 6: educating black people that is not, and some of it
- 1:11:50Speaker 6: is valid because you know, we have a lot of trauma.
- 1:11:52Speaker 6: So whenever we see QC or whatever, it's like, oh,
- 1:11:55Speaker 6: you sold out. But the other people never get that,
- 1:11:58Speaker 6: do You never see the white people like yo Eli
- 1:12:01Speaker 6: must sold out like you know what I'm saying that,
- 1:12:02Speaker 6: like all right, this is business, is what he's doing whatever.
- 1:12:04Speaker 6: But for black people it happens all the time, whether
- 1:12:07Speaker 6: it's haircare, whether it's music.
- 1:12:09Speaker 5: It's like you sold out, Da da da da, And
- 1:12:11Speaker 5: then it'd be like like that you got like hate mail,
- 1:12:14Speaker 5: like people like really I.
- 1:12:15Speaker 4: Had a conversation with her last night about it, and
- 1:12:17Speaker 4: it was like it didn't hurt as bad because she
- 1:12:20Speaker 4: had somebody to pattern it off of. So like richlu
- 1:12:23Speaker 4: My Dance, who is you know over at Essence in
- 1:12:26Speaker 4: charge of Essence He sold Shrey moisture that it was
- 1:12:29Speaker 4: a one point six billion dollar deal, Jesus Christ one
- 1:12:33Speaker 4: point six and so like when she was interested in
- 1:12:37Speaker 4: going down that Avenue was thinking about selling like well,
- 1:12:39Speaker 4: she had him to lean on. And the problem is
- 1:12:41Speaker 4: like we don't we've never we don't see it, right,
- 1:12:43Speaker 4: Like even the people that we know that are wealthy
- 1:12:45Speaker 4: of our billionaires. They're all first generation I said the
- 1:12:48Speaker 4: stuff to day, but they're learning too, right, and so
- 1:12:51Speaker 4: as they learn, yeah, they're gonna have to educate, and
- 1:12:54Speaker 4: like that's part of our role, right, like sitting down
- 1:12:56Speaker 4: with these people to educate people on the structure of career,
- 1:13:00Speaker 4: eating an asset and selling an asset and then maybe
- 1:13:03Speaker 4: creating more assets.
- 1:13:04Speaker 3: But we're so stuck on, like we have that financial trauma.
- 1:13:07Speaker 3: It's like, Yo, you sold out.
- 1:13:08Speaker 4: The product ain't the same how you say you change
- 1:13:13Speaker 4: the chemicals? Bro different my head, it's like yo, bro,
- 1:13:17Speaker 4: Like really, but I think what you said and I
- 1:13:19Speaker 4: love it. I meant to say it earlier. It was like,
- 1:13:22Speaker 4: when we think of business, we talk in terms of companies,
- 1:13:28Speaker 4: but when we talk music we talk in terms of labels.
- 1:13:31Speaker 8: What you like, I'm listening as the manager. It is
- 1:13:34Speaker 8: an operator, Like it like, what's a.
- 1:13:36Speaker 4: It's a you're not creating. It's not a record label.
- 1:13:39Speaker 4: This is a record company. We're in the business of music.
- 1:13:42Speaker 4: But when we change that language, it feels like oh
- 1:13:45Speaker 4: that it's like, oh, this is a label. I got
- 1:13:46Speaker 4: an artist and now I have a label. But do
- 1:13:48Speaker 4: you have a company.
- 1:13:50Speaker 8: It's elementary you know it's it's something that like again,
- 1:13:54Speaker 8: like it's how we control the next with the years
- 1:13:56Speaker 8: of black music, like just changing the way we think
- 1:13:59Speaker 8: about it, like really trying to build a company and
- 1:14:01Speaker 8: owning every process of it, learning how we distribute, like
- 1:14:04Speaker 8: you know, bridging a gap on connections overseas, like just
- 1:14:07Speaker 8: owning those processes, Like that's how we do it the
- 1:14:10Speaker 8: next fIF the years.
- 1:14:11Speaker 6: Another thing, going back to this selling, We had a
- 1:14:14Speaker 6: conversation with Rich and he was saying, what people don't
- 1:14:16Speaker 6: talk about is what happens if you don't sell, because
- 1:14:19Speaker 6: we know that the vast majority of businesses don't make
- 1:14:23Speaker 6: it to be a second generation business. It's even higher
- 1:14:25Speaker 6: for black businesses, right, So he brought up one company,
- 1:14:27Speaker 6: I won't mention their name, but a very successful black
- 1:14:30Speaker 6: legacy brand, and he was like, at the peak of
- 1:14:33Speaker 6: their success, like in the nineties, the company was worth
- 1:14:36Speaker 6: like six hundred million dollars, and now the company's worth
- 1:14:39Speaker 6: thirty million dollars.
- 1:14:41Speaker 5: So nobody tells that story.
- 1:14:44Speaker 6: Like that's another part of the coin too, Like damn,
- 1:14:48Speaker 6: like you had it up here and then you wrote
- 1:14:51Speaker 6: it all the way down here, and then you know,
- 1:14:54Speaker 6: a kid ends up messing it up and you know, and.
- 1:14:56Speaker 12: It's like I think that's like a doctor Dre situation,
- 1:15:00Speaker 12: you know, right, Like doctor Dre was averaging like ten
- 1:15:02Speaker 12: million a year, shold it for two hundred and it's like, shit,
- 1:15:07Speaker 12: he's got like a brain an urhythm just had divorce.
- 1:15:10Speaker 12: It's like themn my next twenty years, Like who is
- 1:15:13Speaker 12: going to be able to operate this creativity? Like me
- 1:15:16Speaker 12: and you already hear like crazy stories of doctor Dre,
- 1:15:18Speaker 12: how you about super ain't in the studio and stuff
- 1:15:20Speaker 12: like that. So I can only imagine him thinking like, ah,
- 1:15:24Speaker 12: do I want X, Y and Z that it is
- 1:15:26Speaker 12: in my vicinity to be taking control of this and
- 1:15:28Speaker 12: not treating it the right way? Or would I rather
- 1:15:31Speaker 12: cast out on my next twenty years or what I
- 1:15:33Speaker 12: was already making and make those investments for the long term,
- 1:15:36Speaker 12: Like you're a saying sell that pap really.
- 1:15:38Speaker 4: Yeah, and just put up the bumpers, right, like put
- 1:15:40Speaker 4: up the bumpers for the next generation. So like you
- 1:15:43Speaker 4: can't mess this up? Yeah, maybe if you try, you couldn't.
- 1:15:46Speaker 5: Yeah.
- 1:15:46Speaker 12: And I think this is like directly correlated to like
- 1:15:49Speaker 12: you think about like natural selection and like Darwinism and
- 1:15:52Speaker 12: like those theories about how you like over time, it
- 1:15:56Speaker 12: takes small portions to like, oh, think about like what
- 1:16:00Speaker 12: or or something like that. And the Amazon, like fifty
- 1:16:03Speaker 12: years ago they beat might have been like two inches shorter.
- 1:16:05Speaker 12: But now as climate changes, all that stuff changes over time,
- 1:16:10Speaker 12: the bird changes.
- 1:16:11Speaker 5: So I think as far as the business should go
- 1:16:13Speaker 5: the same.
- 1:16:13Speaker 12: Way, like it take a future a future or a
- 1:16:16Speaker 12: metro booman or a doctor Dre or a jay Z
- 1:16:19Speaker 12: to make these type of investments and sell these companies
- 1:16:22Speaker 12: to be able to jump to that next level of
- 1:16:24Speaker 12: business executiveship to be like, oh okay, now it goes
- 1:16:28Speaker 12: from us just being the supplier of the product to
- 1:16:32Speaker 12: us having say in what product is the next product?
- 1:16:36Speaker 12: So I think as that keeps rolling over, like you said,
- 1:16:38Speaker 12: these next fifty years, we'll see a whole different turnaround
- 1:16:41Speaker 12: just because little about little.
- 1:16:43Speaker 5: We'll start to see more people in more people in position.
- 1:16:45Speaker 12: Hopefully that will change the tide of the gatekeeper, and
- 1:16:50Speaker 12: there'll be more capital.
- 1:16:51Speaker 4: Right, there'll be people that look like us that have
- 1:16:52Speaker 4: more capital or capital what decision means yep.
- 1:16:58Speaker 6: So all right, let's talk about the future for eagle.
- 1:17:01Speaker 6: So how many you have artists on the label. Now,
- 1:17:04Speaker 6: how many artists you have?
- 1:17:07Speaker 8: One signed artist? Hopefully another one soon singh. He's literally
- 1:17:13Speaker 8: like a like a baby blast, like.
- 1:17:16Speaker 5: Baby blast her baby blast. Maybe let's not call him
- 1:17:19Speaker 5: a baby blast. Might not appreciate that. I don't want to.
- 1:17:23Speaker 5: I want to say it, right, is it? J J
- 1:17:26Speaker 5: Millan J million million.
- 1:17:28Speaker 10: He's We'll say he's another one hundred percent produced, writes
- 1:17:33Speaker 10: his music. Oh yeah, plays instruments, producers.
- 1:17:36Speaker 8: He produced half the BEINGO and Blast product six stage two. Yeah,
- 1:17:40Speaker 8: so you hear his tag. I'll through that project.
- 1:17:42Speaker 6: So what's what's the goal as far as Yeah, what's
- 1:17:46Speaker 6: the what's the vision for Eagle in the next five
- 1:17:48Speaker 6: to ten years?
- 1:17:51Speaker 5: Of course all verticals.
- 1:17:53Speaker 12: Yeah, I mean I think one is making sure that
- 1:17:58Speaker 12: well Carl mentioned earlier, like our employee, he's the artists
- 1:18:01Speaker 12: that are with It's like it's important for us all
- 1:18:04Speaker 12: to be on the same page on structurally how we move.
- 1:18:07Speaker 10: So I think that's the baseline of it.
- 1:18:08Speaker 12: Like even when even with us having Jamillion as an artist,
- 1:18:12Speaker 12: we pour into him just as much as a human
- 1:18:14Speaker 12: being as we pour into him musically and like business wise,
- 1:18:17Speaker 12: because if he's not if you don't have the regular
- 1:18:20Speaker 12: human intangibles. He's not going to go that far regardless
- 1:18:22Speaker 12: if we're on his side or not, because we're not
- 1:18:24Speaker 12: with him one hundred percent of the time. But we
- 1:18:27Speaker 12: taking every effort right now from the people we hire
- 1:18:30Speaker 12: right now, people we letting go all that type of stuff.
- 1:18:34Speaker 12: All that goes into what this long term vision for
- 1:18:37Speaker 12: egoism that is to grow vertically and the grow horizontally.
- 1:18:40Speaker 5: Too, Blasphim.
- 1:18:42Speaker 4: He's the standpoint we got Nas, worked with Kendrick, worked
- 1:18:46Speaker 4: with DAGs, Sogn, Snoop Ross Ross, who's on the list
- 1:18:52Speaker 4: that we.
- 1:18:52Speaker 5: Haven't gotten this?
- 1:18:53Speaker 11: I say for real, I say that in every interview.
- 1:18:56Speaker 11: But I think my biggest goal is to have a
- 1:19:00Speaker 11: Jack executive produced by for Real. That's one of my
- 1:19:04Speaker 11: biggest things. But in terms of like artists collaborating, I
- 1:19:09Speaker 11: feel like I'm still establishing myself in my own voice
- 1:19:12Speaker 11: and my own narrative.
- 1:19:13Speaker 5: So that's my main focus.
- 1:19:15Speaker 6: M Yeah, your music is very It's a high vibration music,
- 1:19:21Speaker 6: thank you. It's not depressing music. That's important people vib
- 1:19:26Speaker 6: to every time. Like I feel like when you put
- 1:19:29Speaker 6: out new music, I can count on Russell Westbrook to.
- 1:19:32Speaker 5: Be in his call listening to this.
- 1:19:33Speaker 3: I was there last night, like, y'all must have grown
- 1:19:38Speaker 3: up each other.
- 1:19:39Speaker 5: Yo.
- 1:19:40Speaker 4: When you put still on my way, Yo, that just
- 1:19:44Speaker 4: kept ringing on my timeline. I'm like, yo, I gotta
- 1:19:46Speaker 4: go download this, so.
- 1:19:48Speaker 5: Shout out Brodie Man. He pulled up last night to
- 1:19:50Speaker 5: the release.
- 1:19:53Speaker 6: So now we appreciate youall, guys, MA anything else, y'all
- 1:19:57Speaker 6: want to let the people be aware of.
- 1:20:02Speaker 5: Projects out now.
- 1:20:03Speaker 11: Project just for clarity to go run out there for me.
- 1:20:06Speaker 11: Much love to everybody that tapped in Eagle Gang.
- 1:20:10Speaker 3: We got Mustle producing on there.
- 1:20:11Speaker 4: Yeah, Roddy Richards on the project, Terrris Martin, Larry June, Yeah, major.
- 1:20:18Speaker 5: And you have it, ladies and gentlemen. Anything else, good money.
- 1:20:22Speaker 5: I appreciate you.
- 1:20:24Speaker 4: I wanted to say this really quickly because I I
- 1:20:27Speaker 4: don't know how we went through this whole interview, like
- 1:20:29Speaker 4: we're having Blast here and Shoty not mentioning that his
- 1:20:32Speaker 4: nickname is Blast.
- 1:20:33Speaker 3: That's how did we get through this whole without you
- 1:20:38Speaker 3: even saying that?
- 1:20:39Speaker 5: Well, so this is a story. I spell it different.
- 1:20:43Speaker 5: I spelled the red live.
- 1:20:46Speaker 4: I used to get in this car he'd be playing
- 1:20:47Speaker 4: your music. I'm like he's only rocking it like this,
- 1:20:53Speaker 4: like this is pretty nice.
- 1:20:54Speaker 5: I take it.
- 1:20:55Speaker 6: No, that's definitely so welcome audience. That's that's very not
- 1:21:00Speaker 6: a lot of people know that. But my name is
- 1:21:02Speaker 6: for Shot. So growing up, my nickname was Shoddy. That's
- 1:21:07Speaker 6: like every nobody. A lot of people don't even know
- 1:21:09Speaker 6: my name was for Shot for a long period of
- 1:21:11Speaker 6: time because everybody just called me Shody. And then like
- 1:21:15Speaker 6: my real close friends, like like family, like.
- 1:21:18Speaker 5: They call me Blast. That's crazy.
- 1:21:20Speaker 6: So that was still is like like people like I
- 1:21:24Speaker 6: know like that somebody really like they call me Blast,
- 1:21:26Speaker 6: Like I know that they really really know me.
- 1:21:27Speaker 12: You're not gonna do It's the insight how you got that, man?
- 1:21:33Speaker 5: Blast got the name well, so I used to.
- 1:21:36Speaker 6: I used to play ball and another one of my
- 1:21:38Speaker 6: friends to want it's just like Shoddy Blast, like a
- 1:21:42Speaker 6: shotgun Blast, but there was no actual firearms in this.
- 1:21:45Speaker 5: It was it was I had a ratchet. I had.
- 1:21:49Speaker 5: I had a ratchet, not a ratchet. I'm not trying
- 1:21:54Speaker 5: to be.
- 1:22:02Speaker 6: But I'm actually a big fan of your music, man,
- 1:22:04Speaker 6: and I appreciate it. My son is tired of hearing
- 1:22:07Speaker 6: me play it because I play you and tims all
- 1:22:10Speaker 6: the time in my car. You're like, Yo, can we
- 1:22:11Speaker 6: listen to something else? I'm like, where you want to
- 1:22:13Speaker 6: listen to, like drill music video something or I'm like,
- 1:22:17Speaker 6: we're not listening to that in the car. But it's
- 1:22:19Speaker 6: actually really like I said, it's a high operation.
- 1:22:23Speaker 5: It's a dope. It's a dope vibe, and I really
- 1:22:26Speaker 5: I like it. I actually like the music.
- 1:22:28Speaker 6: So, you know, whenever we get a chance to talk
- 1:22:30Speaker 6: to people that were actually fans of that even makes
- 1:22:33Speaker 6: the conversation even better.
- 1:22:35Speaker 5: Like I'm actually a fan of the music.
- 1:22:38Speaker 6: So and now knowing you guys, I'm a fan of
- 1:22:40Speaker 6: what you guys are doing business wid I feel like,
- 1:22:43Speaker 6: you know, you guys definitely have a great head on
- 1:22:45Speaker 6: your shoulder and got a vision for what you want
- 1:22:47Speaker 6: to do. So anything that we can do to help
- 1:22:49Speaker 6: you guys, like I said, definitely try to connect you
- 1:22:51Speaker 6: with a sixteen Z that's easy and anything.
- 1:22:54Speaker 4: You know.
- 1:22:55Speaker 6: Stop by the coffee shop too in Newark. What's the
- 1:22:59Speaker 6: name of the coffee shop?
- 1:23:00Speaker 8: It's a wine bar.
- 1:23:03Speaker 5: When is it open August? Okay, Yeah, it's going to
- 1:23:08Speaker 5: be like a night life vibe.
- 1:23:10Speaker 8: Yeah, you know, Jersey is a place stat everyone's actually
- 1:23:13Speaker 8: like yo, when you leave in Jersey type, why, I'm
- 1:23:19Speaker 8: actually from like south like right near Philly, so like
- 1:23:21Speaker 8: Camden County.
- 1:23:21Speaker 5: Oh that's even worse.
- 1:23:26Speaker 3: You live in Camden obviously live in Newark.
- 1:23:30Speaker 5: Are you from Camden from Yeah?
- 1:23:32Speaker 8: Yeah, But I didn't grow up like one step.
- 1:23:34Speaker 5: Up shout everybody in Camden, Shout to the Wana, the
- 1:23:37Speaker 5: whole Campden.
- 1:23:39Speaker 8: Like my grandpa is like like he was like one
- 1:23:42Speaker 8: of the early like first black students. So I came
- 1:23:45Speaker 8: to high So it's like a very interesting like the
- 1:23:49Speaker 8: see Camden the way it is now is definitely different
- 1:23:51Speaker 8: from me.
- 1:23:52Speaker 2: It wasn't.
- 1:23:52Speaker 8: The history of Camden is like very you know, the
- 1:23:54Speaker 8: r c A Plant was there, Like it's just it's
- 1:23:57Speaker 8: like it's like a Midwest city in the middle of
- 1:23:58Speaker 8: New Jersey, Like factories left and it's like he's abandoned
- 1:24:02Speaker 8: Camden Once.
- 1:24:04Speaker 4: It was like I went to a water park up there.
- 1:24:07Speaker 4: I was like, oh, man, you know you know exactly, yeah,
- 1:24:10Speaker 4: I know, yeah, I said, yeah, we can't come. Is
- 1:24:13Speaker 4: there another one that got.
- 1:24:16Speaker 5: Jersey to Jersey? Man? Yeah? But Newark? Yeah so so,
- 1:24:21Speaker 5: but Newark is actually in the process of changing. You
- 1:24:24Speaker 5: can see it.
- 1:24:25Speaker 3: You can see it.
- 1:24:25Speaker 5: Man.
- 1:24:26Speaker 8: I moved there during the pandemic. I was actually living
- 1:24:28Speaker 8: in Camden County. That's where my first law office was.
- 1:24:32Speaker 8: So I was doing a lot of deals and actually
- 1:24:35Speaker 8: I think we're wallowing, Gilly actually record what was where
- 1:24:39Speaker 8: my office was at. So I was doing it there
- 1:24:42Speaker 8: and then moved up to Newark during the pandemic, and
- 1:24:44Speaker 8: based on base, I just saw it. You just see it,
- 1:24:46Speaker 8: like you know, marijuana is legal in Jersey. Newark was
- 1:24:50Speaker 8: an international airport, twenty minute train ride into the city.
- 1:24:55Speaker 8: Black culture hub like literally black mayor, you know, black
- 1:24:58Speaker 8: congressman like all time and stuff. So you could just
- 1:25:01Speaker 8: see the fabriculous city, like, man, this is a place.
- 1:25:04Speaker 8: This is a place that you can afford, you can
- 1:25:07Speaker 8: help sort of shape the next fifty years of and
- 1:25:10Speaker 8: we just don't have stuff to do. It's like so
- 1:25:12Speaker 8: I'm like, all right, let's get that wine bar popping.
- 1:25:15Speaker 6: Don't let us know, man, we know for people out
- 1:25:18Speaker 6: there too, So shout out to doing you know what,
- 1:25:19Speaker 6: doing my god versus my enemies.
- 1:25:21Speaker 5: You ever see those shirt? Yeah? Yeah, he.
- 1:25:27Speaker 8: I gotta connect with him Salent, good.
- 1:25:28Speaker 6: Dude, all right, my gosh, I appreciate y'all. Thank y'all
- 1:25:32Speaker 6: for waking up early. That says a lot too.
- 1:25:36Speaker 3: No.
- 1:25:36Speaker 6: I know, you know, y'all just had the party yesterday.
- 1:25:39Speaker 6: So I appreciate y'all waking up early. Man, and once again, man,
- 1:25:43Speaker 6: love is love.
- 1:25:45Speaker 8: Thank you, I appreciate it.
- 1:25:46Speaker 5: Thank you.
- 1:25:48Speaker 9: My graduates from my school being forced back drop b drop,
- 1:25:54Speaker 9: Mike drop back drop.
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