Latest / None of Your Business Podcast / From Rebbe to Renovator: The Unbelievable Journey of David Mashinsky

Transcript

From Rebbe to Renovator: The Unbelievable Journey of David Mashinsky · None of Your Business Podcast

• 0:00
  I started off as a Rebbie. I taught in a Shiva Lakewood.
• 0:04
  I've lately been meeting a lot of rabbi coming to me and saying
• 0:07
  I'm a rebbie now and I'm going to burn out 10 years, 15 years
• 0:10
  and now I want to go into the workspace.
• 0:12
  What should I do? You're a Rebbie, You're a
• 0:14
  Rebbie. You're teaching kids, you know,
• 0:16
  you're making, I don't know, fifty, $60,000 a year.
• 0:19
  Don't understand that the only way to succeed is to go after
• 0:23
  your passion? Your passion is what drive.
• 0:26
  You follow your heart, do what you love.
• 0:27
  What we're doing. Yeah, this is this is our
• 0:29
  passion. None of your business, Oshi.
• 0:34
  None of your business, Michael. It's the None of Your Business
• 0:37
  podcast hosted by Michael Anoshi.
• 0:40
  I want to get right into that. I'm so honored that you're here
• 0:43
  with us. And it's really meaningful for
• 0:44
  me because I know your father and I know the impact that
• 0:47
  you've had on ECAP and just the industry as a whole.
• 0:50
  You're doing the right thing. You're branding yourself and
• 0:53
  you're getting out there. You're going out of your comfort
• 0:55
  zone, right? Look, I am to that and I just
• 0:59
  want to get started. Why don't we just go ahead and
• 1:01
  give us a quick introduction as to who you are?
• 1:03
  I just had to ask you for anybody listening, someone that
• 1:06
  doesn't know you, who are you? Where are you coming from?
• 1:08
  Why is guitar getting you more excited than design?
• 1:11
  What's happening here? So my name is Dovid Mashensky.
• 1:15
  Abe knows me as dirty, my friends.
• 1:18
  I started it off as a rabbi. I taught, I really taught in
• 1:22
  Union City and Closenburg, and then we moved to Lakewood.
• 1:25
  I taught in Asheva Lakewood. I told I'm teaching by close to
• 1:30
  20. I still go into class once a
• 1:33
  week. I go in and I play guitar with
• 1:34
  the kids. The kids beg to come back.
• 1:36
  It's like a treat if you did every single day.
• 1:38
  If they don't appreciate it, Once a week, Sunday morning, I
• 1:41
  go in for half hour, 45 minutes and we we set the tone of the
• 1:44
  week. We tone the week with the guitar
• 1:47
  and we tune it. And that's why I start my week
• 1:50
  every single week. And that's how they TuneIn.
• 1:52
  And that's what they TuneIn so. This is an elementary schools.
• 1:55
  Yes. What grade is this primary?
• 1:58
  Wow, this is like before olive bass.
• 2:00
  Olive Bass. This is olive.
• 2:01
  Olive bass, as a matter of fact, I used to teach the kids with
• 2:05
  the guitar. When you teach kids with music,
• 2:08
  it sticks. Yeah.
• 2:09
  What do you use to teach them when you explain that?
• 2:11
  Are we talking about first, second graders?
• 2:12
  I don't know. First graders primary olive bass
• 2:15
  right how many times could you teach a kid olive bass olive
• 2:18
  bass vice gimel Dallas and repeat the comments olive food.
• 2:21
  But will you sing it with us? All right, ABCDE it it sticks.
• 2:26
  You remember, of course, and it started about it was probably
• 2:29
  1213 years ago. We were snowed in in Lakewood.
• 2:33
  This one on the podcast. Of course we've snowed in the
• 2:36
  Laker had a good friend that lived in the same development.
• 2:39
  Like he was single, not going to want it.
• 2:40
  And he asked me to, you know something I want to do something
• 2:44
  on my spare time. How about let's learn guitar?
• 2:46
  And there was another guy in development that knew how to
• 2:48
  play guitar and he just taught us the basics.
• 2:52
  And I found it very therapeutic. Very, it just was incredible.
• 2:55
  It was relaxing. And I started playing with it
• 2:58
  and I enjoyed it and I would take it, pick it up every once
• 3:00
  in a while. And then I bought it one day, I
• 3:02
  bought it into Qaeda 1 morning, I think it was Hanukkah.
• 3:05
  And I played with the children. And then I'm a little bit
• 3:08
  musical and I started playing with the children otherwise
• 3:12
  every single day. And those years that I taught
• 3:16
  with the guitar, I realized that that the kids were really
• 3:21
  picking it up much better. It's hard to create the
• 3:23
  teaching, yeah. That's so creative.
• 3:25
  It's creative and the children used to love it and hyped up and
• 3:28
  it made it so much more. I didn't go, it just went.
• 3:31
  What's your song? What's the song?
• 3:33
  If I want to learn the olive bass.
• 3:35
  Really. Is there like a Do you want me
• 3:36
  to teach you? Yeah.
• 3:36
  They don't have to teach us well, but it's a custom song
• 3:39
  that you made. Any song.
• 3:40
  Wait, wait a minute. Oh, you took Schleimer Kalabach
• 3:42
  song did. I do the olive bass.
• 3:45
  Then how do you teach? Give me one.
• 3:47
  We're not going to put this one on.
• 3:48
  Why you don't want it? It's.
• 3:49
  Uncomfortable. It doesn't want to sing for
• 3:50
  everybody. Yeah, I don't.
• 3:52
  Think fair. It's OK, we don't have to say.
• 3:53
  Because what? Because what?
• 3:54
  I'm just curious, why not? Michael, in your own spare time,
• 3:56
  you can hear his song. That I'm not comfortable with.
• 3:58
  You know what? I'm saying, yeah, OK, so you're
• 3:59
  saying. But, you know, something maybe
• 4:01
  we'll think about. It you started out as a rabbi
• 4:03
  full time, you were a rabbi. The kids imagine seeing Olive by
• 4:10
  you teach the kids. But the song different.
• 4:14
  And every day a different song and we change it up and we
• 4:17
  finally get a boy. We'd hype it up with a loose
• 4:18
  mess and with a guitar. You process it better in your
• 4:22
  head when you hear it in a. It sticks.
• 4:24
  Yeah, and that's why I. Know Ashrae, that's why I know
• 4:26
  benching, right? Yeah, comes with a tune.
• 4:28
  Yeah, it comes. With a comes, I know Elena.
• 4:29
  That's right. That's right.
• 4:31
  Very smart. And I realized that the children
• 4:33
  are really adapting. They're picking up much better.
• 4:35
  And those years that we talked with music, the kids, I could
• 4:39
  say almost every single kid was a success.
• 4:42
  Wow, Berkashem. How did you get into this design
• 4:44
  world? Then what happened?
• 4:45
  How did I get into design world basically?
• 4:48
  Talk about design. How did you get into the
• 4:49
  business? Right.
• 4:50
  That's also you're a rabbi, you're a rabbi, you're teaching
• 4:53
  kids. So you're making, I don't know,
• 4:54
  fifty $60,000 a year? 50-60 How about 20-30?
• 4:58
  Forty. Really.
• 4:59
  Yeah, times have changed. OK.
• 5:00
  Was it 20 years ago? No, 6-7 years ago, 5067.
• 5:04
  That's a discussion of itself. We got to figure out how the
• 5:05
  rabbi's. Yeah, how to stop earning a
• 5:07
  decent living, Yeah. There are people starting to
• 5:10
  make a difference. We notably surely rosel yeshiva
• 5:13
  Spring Valley paying people what their.
• 5:14
  Working Valley was always ahead of the game.
• 5:16
  They're setting the president for others to know that you need
• 5:19
  to pay for talent, otherwise they're not going to make it.
• 5:21
  They pay very well over there and people drive in from
• 5:23
  Lakewood to be a rabbi in Yeshiva Spring Valley.
• 5:26
  You're a rabbi, a very coveted job.
• 5:27
  You're ready to retire yet? Obviously.
• 5:29
  So what happened? No, I retired already at the
• 5:31
  Rabbi. I just go and.
• 5:32
  Just, I mean, as you were a rebbbie, how did you get into
• 5:34
  that? And I just want to say, we
• 5:35
  speaking about rebbies, everybody should know that
• 5:36
  rebbies are one of the most hard, the difficult jobs and the
• 5:39
  most unappreciated. Rebbies, if they have, they have
• 5:43
  to succeed, not only in discipline.
• 5:44
  The kids and the kids have to know.
• 5:46
  The kids have to come at the end of the year mastering whatever
• 5:48
  they taught. God forbid if if these kids
• 5:51
  walked out and they did not succeed, they're the talk of the
• 5:54
  town in every circle, every bungalow colony for what?
• 5:57
  For thirty, $40,000 a year. Yeah, it's crazy.
• 6:00
  Come to think of it, yeah, I think who was it that made a
• 6:03
  song that Benny Friedman made a song?
• 6:05
  I appreciate any Rebbe. Beautiful song.
• 6:07
  My daughter-in-law brought it up recently.
• 6:09
  She said that's one of her favorite songs.
• 6:11
  If only we'd appreciate our Rebbies.
• 6:13
  You trust them. It's about trust, by the way.
• 6:15
  You want your kids to succeed. You got to put your full trust
• 6:18
  in that Rebbe that he knows what they're doing.
• 6:20
  You got to appreciate. Their and by the way, we're
• 6:22
  paying a lot of money for tuition so I'm not sure why
• 6:25
  don't get paid more but. I listen.
• 6:28
  That's a story for another day, but.
• 6:30
  It's not every school that's pays high tuition just so you.
• 6:32
  Know yeah I guess in the cathedral schools they do charge
• 6:34
  a lot less tuition but they have a lot more kids they have a lot
• 6:37
  more volume but let's I digress let's go back to you so you were
• 6:40
  ready years. Ago, I used to love just to
• 6:43
  doodle around. I used to love to draw when I
• 6:46
  was a kid. I used to sit in class and do it
• 6:47
  a lot. Also, by the way, I used to draw
• 6:50
  a little. I used to like to draw
• 6:52
  architecture, still exteriors. I used to draw cities,
• 6:56
  buildings. I'll never forget one time I
• 6:58
  drew a whole whole city and I made a coil.
• 7:02
  I made a coil and it was like a 20 story building and my Rebbe
• 7:06
  came up with me asking what's this?
• 7:08
  I said that's a coil of future coils.
• 7:09
  I said, what? Every single younger mountain is
• 7:12
  going to get his own room. Is this on your Gabara like on
• 7:16
  the? Yeah, come on.
• 7:17
  The paper. On the paper on the inside.
• 7:19
  Yeah. We all used to doodle.
• 7:21
  Used to doodle on that. I would do the same Bart
• 7:23
  Simpson, to be honest. With you, Bart Simpson.
• 7:25
  Yeah, that's all we've got to talk about, Bart Simpson.
• 7:27
  Why? Back in the days.
• 7:28
  Yeah. The yellow guy.
• 7:29
  Yeah, the yellow guy. The yellow guy, Exactly.
• 7:33
  Bart Simpson, Michael, we're connecting.
• 7:36
  I'm missing what's going on over.
• 7:37
  Here, you know what, Bart Simpson?
• 7:38
  Is I am aware of Bart Simpson? Yes, Yes, Yes, yes.
• 7:41
  That's what we used to doodle on our Gamara.
• 7:42
  So. So you're drawing this as a
• 7:44
  young kid? How old were you when you're
• 7:45
  ready? Came over to you. 10/11. 1011
• 7:47
  you're drawing 20. Stories to hold the Gamora like
• 7:50
  this, I have to find that I probably have a stash somewhere
• 7:52
  in the attic like one of those boxes.
• 7:54
  Of so you had this passion early on already?
• 7:56
  You had this passion to be on and I kept enjoy.
• 7:57
  I used to draw like I used to love exterior like architecture.
• 8:01
  And I say about 20 years ago I was offered a position to
• 8:08
  someone. A good friend of mine offered me
• 8:09
  to draw this madrish and I did the architecture and that was a
• 8:16
  success story and. That was your first entrance
• 8:18
  into the. Space I worked with another
• 8:19
  architect and that one led to the next and I, I started just
• 8:22
  doing then we went into space planning and then I hooked up
• 8:26
  with some architect and it went on and on.
• 8:28
  But what ended up happening was it was very time consuming and I
• 8:31
  used to work Evening Times and even by recess, the children
• 8:35
  used to remember. I used to sit and draw because I
• 8:37
  didn't have enough time in my day.
• 8:39
  And eventually it LED someone. Mr. Rubin, Library room is not
• 8:44
  around the very spectacular person.
• 8:46
  Of course, library remember, I just know it was his first year
• 8:49
  site. My brother was doing a job with
• 8:51
  him and he gave me this opportunity.
• 8:55
  They were designing a nursing home in Brooklyn, 92nd Street.
• 8:59
  If I want to come into the healthcare, I thought what do I
• 9:01
  know about healthcare? There's so much regulations and
• 9:03
  I don't know nothing. And whatever it was, he pushed
• 9:05
  me to set up a meeting with him. He set up a meeting.
• 9:07
  I met them went on that night and I literally for two days
• 9:12
  straight, I sat at the computer and I designed them his lobby
• 9:17
  and his was it was a gorgeous, it was a gorgeous project, the
• 9:19
  interior, the interior. It was only the interior.
• 9:21
  I also did interior and I saw a doodled and I came back to him.
• 9:27
  He was blown away. That was my first project with a
• 9:30
  Fast forward. They had to open house and some
• 9:33
  of his partners, associates showed up and one guy came up to
• 9:38
  me that he has another job facility.
• 9:41
  He wanted to renovate it. It was in I think it was
• 9:43
  Rockland County. I was a second and with a
• 9:47
  challenge, but I noticed that people in the healthcare
• 9:51
  industry don't want to be busy with the architect.
• 9:54
  They don't want to be busy with the designer.
• 9:55
  They don't want to be busy with a contractor.
• 9:57
  They want to focus on one thing, on operating every single day on
• 10:02
  operations and this specifically, I asked me if I
• 10:06
  would do the construction. I have never done construction
• 10:08
  before. I can understand with them.
• 10:09
  We hired a outsourced to somebody else and it was a
• 10:14
  couple of months later Mr. Room had another project.
• 10:17
  Then he asked me if I could do it and then I took upon my first
• 10:20
  project. I hired my own contractor.
• 10:24
  So you're doing this on your own?
• 10:25
  This is your own company. I started on my own.
• 10:27
  I had I drew the plans on my own.
• 10:29
  I was one man band. I hired the contractor.
• 10:32
  I was a Rebbe, basically. This was my first opportunity.
• 10:36
  It was just like I was. Ruben referred.
• 10:39
  You to somebody else, you referred to somebody else.
• 10:41
  Rockland County and that waves. Correct.
• 10:43
  You started making waves and then Ruben called me back.
• 10:45
  It was the first design, built design with construction.
• 10:48
  And it was in Queens. It was a small little dining
• 10:50
  room. It was like not a large scale
• 10:51
  job, but you got to always practice the small jobs.
• 10:54
  That's where you you get grip traction.
• 10:56
  And I was a Rebbe at the same time.
• 10:58
  You talking about this going back by 15 years ago and I
• 11:01
  designed the space and I hired a contractor.
• 11:05
  I did not have a site manager at that point.
• 11:07
  I was doing everything myself and I did the purchasing and I
• 11:12
  had to do the billing, the invoicing and everything.
• 11:14
  But I realized that's when I learned every single aspect.
• 11:18
  And even though I didn't appreciate all the little nitty
• 11:22
  detail, today I'm much more into sales, which I really
• 11:24
  appreciate. I'm a people's person.
• 11:26
  I don't have the patience to sit by the computer and design even
• 11:28
  I could. I understand to this, but that's
• 11:32
  where I really got to know every single part of the business and
• 11:37
  from there we kept on fine tuning and I'll be honest,
• 11:39
  nobody even heard of us till probably a couple years ago.
• 11:42
  I did not want to come out in public till I really understood
• 11:46
  it and developed the feeling and grafted and connected with it
• 11:51
  and understand what works or what doesn't work.
• 11:53
  I would say the first time people started hearing about
• 11:56
  dynamic on the larger scale was in 2019.
• 11:59
  So I started in 2011 till 2019 we.
• 12:05
  Were low key or low? Key, we're not Russia.
• 12:06
  I used to show up to the shows, the Atlantic City.
• 12:09
  The first time I came to ECAMP was four years ago.
• 12:11
  Noble Kim, Muchi Newman, May singer, Freddy Friedman.
• 12:14
  They were the ones that introduced us.
• 12:16
  I think they're partners with Hershey.
• 12:17
  I don't know, maybe that's maybe not.
• 12:18
  I mean, I think so. They're affiliated.
• 12:20
  Affiliated. They started off with Hershey
• 12:22
  and they made the introduction and we'll get to ECAP later that
• 12:25
  little Fast forward. But we developed over the years
• 12:31
  a lot of connection with a lot of contract, a lot of
• 12:33
  contractors and till we built our own infrastructure, our what
• 12:40
  we mean to take advantage is that we have everything in house
• 12:44
  and that's what our clients appreciate.
• 12:47
  About all on the one roof. All on the one.
• 12:48
  Roof, the design, the construction, the supplies
• 12:52
  you're doing all management that they're outsourcing the entire
• 12:55
  thing to you. Exactly.
• 12:56
  If anybody, if anyone has a problem, there's one person to
• 12:59
  call. That's Dodi Machinsky.
• 13:01
  And the biggest challenge when you have a design and something
• 13:04
  that I really tapped into and I mastered and I, I realized the
• 13:09
  biggest challenge that design with construction is a little
• 13:12
  bit of a clash, right? The designers are very detail
• 13:16
  oriented, They're artsy, they're not fast moving, right,
• 13:20
  Methodical, They get stuck, they get stuck.
• 13:23
  The contractors, they got to move, right?
• 13:25
  And this is a big issue that people, when they build anything
• 13:28
  residential, they get it. It clashes all the time when
• 13:31
  you're running a facility and you're busy with operations and
• 13:34
  marketing and getting your patience and everything and
• 13:37
  what? Ends up I I had the good fortune
• 13:39
  I I built a house and I remember now the designer and the
• 13:44
  contractor were always fighting. With you they it was neck to
• 13:46
  neck. They were always like it was,
• 13:48
  they were clashing and they just, I couldn't understand it,
• 13:51
  but they were just always butting heads.
• 13:54
  They're butting heads because the designer has their
• 13:56
  reputation. They want to make sure it's
• 13:57
  perfect and the contract has one thing I got to deliver, I got to
• 14:01
  finish. You know what I'm saying?
• 14:02
  You. Designed it the wrong way.
• 14:03
  I can't do it like. This way, and, and if he ordered
• 14:05
  the wrong thing and it didn't work out, they're always butting
• 14:08
  heads. And that is the reason,
• 14:10
  especially in healthcare, they want to make sure you take take
• 14:14
  the whole thing and take care of it.
• 14:15
  Yeah. By the way, you just know that I
• 14:18
  noticed that you're embarking on this journey already last year
• 14:21
  at ECAP West and I saw that you were noticing that building your
• 14:25
  brand is not just about the company and what you're doing,
• 14:28
  it's also about the person behind the company.
• 14:30
  The image, the image, your story, your.
• 14:32
  Story People like people connect the people.
• 14:35
  Yeah, at the end of the day, no matter how nice your design is
• 14:37
  and your logo and your slogan and your mission statement.
• 14:40
  You mean I'm a connector? Ultimately, we're all connectors
• 14:44
  and people want to do business with people that you know, we
• 14:47
  said it here, you trust, right? You want to build that trust.
• 14:49
  So I think that what this does is also opens that idea to, OK,
• 14:53
  who are you? People can listen to you, people
• 14:55
  can listen to this in a year from now.
• 14:56
  You say you want to know a little bit about me, who I am,
• 14:58
  listen to the podcast. And then it's a little bit of a
• 15:00
  way to showcase who you are. So it makes a bigger impact.
• 15:03
  And just also going through the story, you think of things that
• 15:05
  like, oh, this would help somebody else.
• 15:07
  And that's something that I really want to get to because I
• 15:09
  could tell you that I do a lot of, I would say career guidance
• 15:12
  for people. And I've lately been meeting a
• 15:15
  lot of Ravan and a lot of people that are coming to me and saying
• 15:18
  I'm a Rebbe now and I'm going to burn out.
• 15:20
  There's a certain burnout period, 10 years, 15 years.
• 15:23
  And now I want to go into the workspace.
• 15:25
  What should I do? And it's such a common question.
• 15:28
  How do you get into that? So I'm curious what your take
• 15:30
  would be to people that are starting off in any business,
• 15:32
  even forgiven your background, like knowing what you know now.
• 15:35
  Over the year, you said you built up the infrastructure for
• 15:37
  five, 6-7 years. Then you noticed, OK, now it's
• 15:40
  time to go to the market. You built your infrastructure,
• 15:43
  the construction, the people, all under one roof, the network,
• 15:45
  the network, the system, right? What would you tell people who
• 15:48
  are listening to this and saying, you know, what should I
• 15:49
  do going into the business? So we had meaningful when he was
• 15:52
  walking around, this is one of his things they were asking
• 15:54
  people and it became a very special social media.
• 15:56
  What do you do for a living? What device and who am I
• 15:58
  thinking of Advice. There's so many big guys
• 16:00
  overhead advice. But I can say a little thing
• 16:02
  that I really tapped into myself.
• 16:03
  Yeah, it's a very good question. So he's speaking about rabies.
• 16:06
  My, my son, he's still in my oldest son and people ran after
• 16:11
  him. I figured his father's a Rabby,
• 16:13
  his grandfather's a Rabby. So apparently maybe he'll be a
• 16:15
  great Rabby. And I'm not encouraging to do
• 16:17
  unfortunately, because unfortunately he eventually is
• 16:21
  going to suffer burnout, you understand?
• 16:24
  And what is his chances of trying to earn a living on the
• 16:28
  side long term? You're talking about today a
• 16:30
  family you don't pay quite $1,000,000 a year.
• 16:33
  You're done, correct? That's a whole conversation of
• 16:36
  itself. I could say with my journey,
• 16:41
  like I said earlier, I enjoyed drawing, I enjoy architecture, I
• 16:44
  enjoyed it and my our company dynamic turned into enterprise.
• 16:50
  We I broker sham. We have we had a major impact in
• 16:53
  the healthcare industry. What I would say people going
• 16:57
  out there, people get very quickly inspired.
• 17:00
  They they get excited for the flashy stuff.
• 17:02
  This person is doing healthcare, this person is buying nursing,
• 17:05
  or this person is in the hotel business, this person is in the
• 17:08
  multifamily. And people don't understand that
• 17:13
  the only way to succeed is to go understand and go after what
• 17:18
  your passion is, what drives you.
• 17:20
  Now, even though I enjoyed architecture, even though I
• 17:23
  enjoyed design, not that I'm that I'm a great designer.
• 17:28
  I understand the scale, I understand, I understand design,
• 17:31
  but the depth of it, I leave it up to the staff and the office.
• 17:35
  They do. They're doing an incredible job,
• 17:37
  but I enjoyed connecting and I enjoyed the sale.
• 17:39
  I I understand construction, I understand all these little
• 17:44
  aspects. I appreciate it.
• 17:47
  Take a pause. Take a pause with.
• 17:48
  The both worlds, by the way, best of both worlds you have,
• 17:52
  you're passionate about people in general and I find that a
• 17:55
  lot, by the way, a lot of people are passionate about dealing
• 17:57
  with people and they're OK. What business should I go into?
• 18:00
  We're extroverts. We're extroverts.
• 18:01
  We get out there and we appreciate, we meet people and I
• 18:05
  believe in our product. I think we really put together
• 18:09
  an incredible product and what I feel is every single person, if
• 18:15
  they tap into their potential, into their passion, if they tap
• 18:18
  into what they like the most, you could sell anything.
• 18:21
  You could really sell anything. It comes natural if you're not
• 18:23
  passionate about it and you're not confident about it.
• 18:27
  People see through it very quickly.
• 18:28
  People, people could see through if you're really passionate
• 18:31
  about what you're selling or if you're just trying to sell them
• 18:34
  something as a it's transactional.
• 18:36
  It's not something that is personal to you or people can
• 18:39
  tell. And that's the the best
• 18:41
  technique to sell is sell yourself.
• 18:44
  It doesn't matter what it is that you're selling.
• 18:45
  There's a lot of people that do what you do.
• 18:47
  There are a lot of people in your space.
• 18:48
  Everybody can do that. But who are you?
• 18:50
  That's what they want to really connect with, right?
• 18:52
  That's the most important thing. But let me ask you today, you,
• 18:54
  you've obviously built a really big business.
• 18:57
  You've gotten a lot of recognition, you're getting more
• 18:59
  popular and you're doing big flashy things.
• 19:02
  When you come to shows like this at ECAP, you're one of the elite
• 19:05
  sponsors here. I think you hosted the welcome
• 19:07
  party, I think, right? Welcome Bash.
• 19:09
  The welcome bash exactly. And it's like the opening
• 19:12
  ceremony. So that's always one of the
• 19:14
  highlights here. Are you finding that these kind
• 19:17
  of what is the biggest thing you try to get out of a conference
• 19:19
  when you come with your business?
• 19:21
  Is it to pick up new clients? Is it to meet existing clients
• 19:23
  and catch up? Is it just to put your name out
• 19:26
  out there so you're top of mind for people?
• 19:28
  What is your objective when you come to a conference?
• 19:30
  I believe all of you know, when you come to these conferences,
• 19:33
  especially I remember the first time I went down, the first
• 19:35
  conference I attended with in Atlantic City.
• 19:37
  What's the name of that conference over there?
• 19:38
  You've gone down there. H can H can the.
• 19:40
  Zoom it over there. Also used to do it over.
• 19:42
  There, I'll never forget the first time I showed up.
• 19:44
  And like I said, we're connectors.
• 19:48
  I was struggling. It's very hard.
• 19:50
  You come, who am I? I couldn't even say who I am.
• 19:53
  You're uncomfortable. I am dynamic.
• 19:55
  I'm a rabbi, by the way, talking about Mr. Ruben, Libel Ruben.
• 19:57
  I'll never forget the first time I met him.
• 19:59
  He was sitting with bankers, with his partners.
• 20:02
  And I showed up like a couple of minutes late to the meeting.
• 20:05
  I showed up a couple minutes late to the meeting, and I felt
• 20:09
  the pressure and I tried to explain to them.
• 20:11
  I finished class 1:30 and I ran. I almost had my jacket on.
• 20:16
  In my Rebbe jacket, I was ready. And what was amazing about him
• 20:20
  is he made me value myself. Rebbe's.
• 20:24
  Oh yeah. He, he couldn't do anything
• 20:25
  else. So he became a Rebbe.
• 20:26
  He validated. He validated and he told his
• 20:28
  partners. You know who this person is?
• 20:29
  He's an excellent designer and he's a Rebbe.
• 20:32
  He's a Rebbe. He lifted you up.
• 20:33
  He lifted me up and he gave me that confidence.
• 20:35
  Yep, he gave. He's an incredible person in
• 20:37
  that way. He was a very humble person,
• 20:39
  Very humble person and I always appreciate it.
• 20:42
  I. Hope any leader in any industry
• 20:44
  who's listening to this, yes hears this first hand from us,
• 20:47
  yes that they have such a power to build people up.
• 20:51
  People like you and me and you or she that have been to trade
• 20:54
  shows, conferences for our first time.
• 20:56
  Even if we're extroverts, even if we enjoy the power of people
• 20:59
  and the good energy, it's not easy to go out there and.
• 21:01
  Talk not easy people struggle. One of one of the people with my
• 21:05
  one of my close friends high angle, he makes it a mission by
• 21:08
  every single conference to take one of these people that are
• 21:13
  starting out and they're very uncomfortable and he walks them
• 21:16
  around and we were by the Bina show.
• 21:19
  You remember it was in Bellwood and he took his time and it was
• 21:22
  a guy that was starting out that he started like a newspaper
• 21:26
  company. One of these weekly things that
• 21:28
  come out and that's the guy was trying to connect and he was on
• 21:30
  the side and he spent a couple $1000 to go in and he made a
• 21:33
  couple of introductions. It's so important because you
• 21:35
  always got to remember Maine Buster from where did you come
• 21:38
  from? We were also struggling once, so
• 21:41
  we got to appreciate it. That's really nice to to see
• 21:43
  that. And you're right, it's very
• 21:45
  people get anxious when they come to events.
• 21:47
  Like there's a lot of people. So the anxiety kicks in a little
• 21:50
  bit and people are very afraid of rejection.
• 21:52
  They don't want to walk over to someone and they don't get the
• 21:55
  response that they and hoped for and they get a little bit down
• 21:58
  on themselves. Then they just recoil.
• 22:01
  They go into the background and and the rest of the show is
• 22:03
  unproductive for them. And it's that's really sad.
• 22:05
  And the art is to learn how to accept that rejection and just
• 22:10
  understand the next person's gonna be different.
• 22:11
  Not everybody's the same. You'll be surprised how many
• 22:13
  nice people there are around over here.
• 22:15
  I'm actually always impressed a lot of people that are very
• 22:18
  successful, and I've been in the industry for a long time, Very
• 22:21
  approachable. And when you award them, they
• 22:23
  actually smile at you and they're here to give you
• 22:25
  attention. That's why they're here.
• 22:26
  They're not here to do their own thing and blend in.
• 22:29
  Otherwise they'll stay at home. They're OK to mingle.
• 22:31
  They're OK with it. And if people just attempt more
• 22:34
  and they don't just give up after it once or twice and they
• 22:38
  push through, good things will. Happen.
• 22:40
  It's very important for all those people out there, they're
• 22:42
  starting out, they get intimidated and they're all
• 22:44
  wonderful people and they have to understand all these
• 22:47
  operators they have set up literally back-to-back meeting
• 22:50
  with bankers. They're also on the enormous
• 22:52
  amount of stress. So you have to also give.
• 22:53
  Them, their space they're trying to accomplish.
• 22:55
  Give them their space and just give me that time and just keep
• 22:59
  on pursuing, keep on pushing this.
• 23:00
  Project you ever worked on, by the way, Michael.
• 23:02
  Would you believe me? That was literally the question
• 23:03
  That was just on my mind. The next question, OK,
• 23:05
  Literally. We're like a married.
• 23:06
  Couple yeah, like I I feel like we'd be we'd be we miss if we
• 23:09
  didn't ask this question. We want to get the gossip now by
• 23:12
  the way, we need the gossip now. What was the?
• 23:15
  Like I like I was expecting. I'm gonna, I have to say.
• 23:17
  How much money did you net this? Year.
• 23:19
  I'm not gonna ask you that. I didn't.
• 23:20
  Expect that he's gonna see this I'm.
• 23:22
  Not gonna ask you that question. What is the most dynamic project
• 23:26
  that you've done to dates? The most dynamic project that
• 23:29
  really stands out that you're super proud of.
• 23:32
  The most dynamic project we're bidding on projects, huge ground
• 23:36
  up projects now. You took my projects that are
• 23:37
  $50 million projects. When we started out, like I
• 23:40
  said, we started from a little dining room, Brock Hashem.
• 23:42
  It expanded and our clients really gained our trust because
• 23:46
  we have the ability to do anything.
• 23:48
  Today, our biggest challenge was we have a client complete get
• 23:52
  Schellemstein. Everybody knows he's fun.
• 23:55
  We vibe very good together. He gave us a project in a
• 24:00
  backyard in New Jersey in Somerset, NJ.
• 24:02
  It was a facility that was flooded 3 years ago that they
• 24:06
  had a flood right before us. Hashanah exactly.
• 24:10
  It was just three years ago, 3 plus years ago, and that place
• 24:12
  had to evacuate it. The whole Central Jersey was
• 24:15
  flooded. Remember that one?
• 24:17
  That big one? That big flood?
• 24:18
  I do remember that was when I got stuck at the US Open when
• 24:21
  they had that crazy flood that came out of nowhere.
• 24:23
  Also nobody saw it coming out of nowhere.
• 24:24
  It happened very quickly it. Was a Thursday night?
• 24:27
  Yeah. Or the Thursday night was a
• 24:28
  downpour, like 5:00 or 6:00, people stranded on the Turnpike.
• 24:31
  Me, I was caught in that rainstorm.
• 24:33
  I was actually at an event and then it started raining like
• 24:36
  crazy and real something's happening.
• 24:37
  So we got into our car. By the time I got to my car,
• 24:40
  there was a foot of water. I opened my door and the water
• 24:43
  flooded and that's how high the water was.
• 24:44
  Already took me 4 hours. It's a 40 minute drive, normally
• 24:48
  35 minute drive. It took me 4 hours to get home.
• 24:50
  Everything was closed. There were cars that were
• 24:52
  stopped at the middle of the road.
• 24:53
  It was a mess. My sister was stuck on the
• 24:55
  Turnpike all night. It could.
• 24:56
  Yeah, it was a disaster. It was.
• 24:58
  Something and they never called it out.
• 24:59
  They never wanted it, but they didn't forecast it.
• 25:01
  The people, the weather people had no idea it just happened.
• 25:04
  No idea by the. Way it gets me frustrated.
• 25:06
  Every Yeah. How did they miss that?
• 25:07
  They call themselves Doctor Meteorology Dr. can get it wrong
• 25:10
  every day and keep your job. It's very.
• 25:11
  Frustrating. Very frustrated.
• 25:14
  Trump should fire them. Fired.
• 25:18
  Elon Musk was probably fired them already.
• 25:21
  They're not through. Their jobs are getting fired.
• 25:23
  That's the bottom line. What they do that terrible?
• 25:25
  That terrible? Yeah, that terrible.
• 25:27
  You know why, right? Because God runs the world.
• 25:29
  He's laughing at them every day. Oh, you think it's going to rain
• 25:31
  for injury? By the way, we benefit from
• 25:33
  that. Yeah, not only that facility was
• 25:35
  evacuated, did the most incredible job.
• 25:36
  They evacuated the whole facility and it was vacant for a
• 25:39
  couple of years. Imagine, by the way, having a
• 25:42
  nursing home with patients and suddenly is a flood.
• 25:44
  You're getting frustrated of your car, your fancy car.
• 25:47
  They have to get it to get home. Sponsor page liability.
• 25:51
  EKG machines and MRI machines and.
• 25:54
  They just said Yossi Wine got in his whole, they went down his
• 25:57
  CEO, his biggest staff, everybody went down there and
• 26:00
  they were literally just. They're Wheeling people out of
• 26:02
  the building. Wow.
• 26:04
  And that's a big building. Somerset, if I remember
• 26:06
  correctly, it's a big compound. It's a big piece of.
• 26:08
  Property, it's 180 bed, 75,000 square foot facility.
• 26:12
  Anyways, he gave us the opportunity.
• 26:14
  We started this project approximately a year ago.
• 26:17
  We took a break in middle for whatever reason we delivered
• 26:21
  from soup to nuts. You took my most seamless
• 26:22
  project, a brand new building, interior, exterior, landscaping,
• 26:26
  out to the pond you're talking about.
• 26:29
  We did the laundry room, new kitchen, everything.
• 26:32
  Generators. We did it.
• 26:33
  In six months, we delivered something.
• 26:34
  We had about 103 workers with Subs on site with one guy, one
• 26:40
  GC operating that project. That seems like really quick.
• 26:43
  It was one of our most and it was a lot of fun.
• 26:46
  What about the furniture inside the building?
• 26:48
  Everything. From so literally soup to
• 26:50
  everything it's move in condition.
• 26:52
  I'll show you. I'll show you the picture with.
• 26:53
  Beds with everything. Brand new that we happen to
• 26:56
  have, we made like a building completion event couple of weeks
• 26:59
  ago and I flew in from Cincinnati straight to that
• 27:02
  event and I was the first they had like shower rooms.
• 27:05
  It was literally like almost like a five star hotel.
• 27:08
  I took a shower over there. I freshened up over there.
• 27:10
  I take advantage of facility. As a matter of fact, we board
• 27:12
  and caterers. We catered in the we're the
• 27:13
  first ones to use that plate. It's brand.
• 27:16
  So usually when you come in with the biggest challenge, when you
• 27:18
  come into facilities, they'll only give me like the resident
• 27:20
  rooms, they'll give me the lobby, They'll give us, it's us.
• 27:23
  They'll give us to do the lobby, they'll give us to do the car.
• 27:25
  They'll have to constantly practice.
• 27:27
  Not me, it's us, right? It's our company.
• 27:29
  By the way, Shalimstein, this was one of the things I
• 27:32
  mentioned one time and I said it's mine.
• 27:34
  And they said nothing. You forget get used to saying us
• 27:36
  ours this. We and us.
• 27:38
  We and us, you know, also see this.
• 27:39
  You guys, it's me. We're great.
• 27:41
  You're not polished in that way. We're talking about those big
• 27:43
  projects you finished from soup to nuts, everything in six
• 27:46
  months. That's unbelievable and. $50
• 27:48
  million. Project no, that was, that was
• 27:50
  that turned out to be like a $16 million.
• 27:53
  That wasn't your biggest. Deal our biggest project that we
• 27:57
  live in a one shot. Now what was spectacular about
• 28:00
  that specific project was usually our clients would call
• 28:02
  us in They they have enough capital, they have enough money
• 28:05
  just to renovate your resident rooms.
• 28:08
  They give us little sections and the hottest challenge is to make
• 28:12
  a beautiful building and everything be uniform and flow.
• 28:15
  We had a blank canvas. We delivered a beautiful project
• 28:20
  and it was uniform. It all flowed 1 into the other,
• 28:23
  every single. You did it all at once.
• 28:25
  All at once and it's just gorgeous.
• 28:26
  It's gorgeous and I really appreciate it.
• 28:28
  It had a lot of. I would love to see you too.
• 28:30
  I would send the I'll send you. This, it's got to be very
• 28:32
  gratifying for a guy like this. They're putting a lot of hard
• 28:34
  work, his whole team, and then they show up there at the date
• 28:37
  when it's all ready for people to move in and you're looking
• 28:40
  around like your heart must be. Quelling.
• 28:42
  I can't get enough of it. Yeah, I mean honestly.
• 28:44
  And that's all the motivation you need to keep going and do
• 28:46
  the next. One because, by the way, first
• 28:47
  of all, I appreciate design. I appreciate architecture and I
• 28:50
  appreciate when the customer's happy, and I also appreciate
• 28:53
  when the customer should be successful.
• 28:55
  They got to fill up those buildings, and they really have.
• 28:56
  Feel very nice. They'll fill it up.
• 28:58
  Yeah, they'll fill it. Up nice there, no.
• 28:59
  It's very simple. Their success is, of course,
• 29:02
  when they're happy, I'm happy. Yeah, who's got the nicest
• 29:05
  building that you've ever seen, whether you did it or didn't do
• 29:07
  it, But who's which nursing home specifically have you been to?
• 29:10
  That's like great question. Amazing because they're not
• 29:13
  known nursing homes for their life pristine and their their
• 29:15
  aesthetics. They're not owners, but they're
• 29:17
  happy they're getting there. It's happening now.
• 29:19
  More and more people are modern. Again, I don't, I really don't
• 29:22
  understand in the marketing side of the nursing homes.
• 29:25
  I just I focus on what I got to do.
• 29:27
  And as a matter of fact, I'll encourage our clients, I'll
• 29:29
  cause our customers to not to spend so much because they don't
• 29:33
  even understand. They feel the more they spend,
• 29:34
  the better it's going to be for marketing.
• 29:36
  And I say you don't always have to spend that much money.
• 29:38
  You got to spend. Smartly you got to spend,
• 29:40
  smartly you got to be practical. It's all about just giving that
• 29:43
  good faith fresh, a fresh facelift.
• 29:46
  One of the most magnificent projects.
• 29:48
  We do it. And as a matter of fact, we're
• 29:50
  now working on planning in Riverdale.
• 29:54
  It's one of I think Laser China's facilities.
• 29:56
  It's going to be a beautiful project.
• 29:57
  We built there rehab, a gym. It was $1,000,000 project.
• 30:02
  Wow, just the gym, just the gym. It's beautiful that it was with
• 30:06
  a Chapel or church or something. It was 60 foot ceilings,
• 30:09
  cathedral ceiling, cathedral ceilings.
• 30:10
  And we were able to transform that literally into its IT was
• 30:14
  it's a magnificent project that was one of our but it's they're
• 30:18
  catering for a very scaled crowd you.
• 30:20
  Know Keiride has a building in the city where they had a crane
• 30:23
  and they picked up. Riverside.
• 30:24
  Riverside. And they put a car into the
• 30:27
  rehab department. Really.
• 30:29
  Mackie Land out there. I've seen cars and rehabs
• 30:31
  before. I've seen that, yeah.
• 30:33
  You just say that one of the competitors is a good friend of
• 30:35
  yours. I.
• 30:36
  Just Michael Landau is one of my, yeah, very close friend.
• 30:38
  Yeah. No, I like hearing that.
• 30:39
  But and you guys do similar work, we do similar services.
• 30:42
  Mackie Land is in the business way before for me.
• 30:44
  Oh wow. We first of all, we're both
• 30:46
  close, America, see them. We're both close, America.
• 30:48
  See them. Their whole family is amazing by
• 30:50
  the. Way I love spend.
• 30:52
  Mackie Land is an amazing person.
• 30:53
  I love spending time with him. Ellie.
• 30:55
  Ellie, My brother Ellie. In the industry.
• 30:57
  Yeah. Delicious.
• 30:57
  Yeah, Ellie's delicious. Mackie.
• 31:00
  Mackie's a great guy. So Mackie did a carride
• 31:03
  building. I also had a project we did for
• 31:06
  Ben Kurland. It was a Mars view.
• 31:07
  Also, we lift up with a crane to get onto the 2nd floor Little
• 31:11
  Mini Cooper. Nice.
• 31:12
  Yeah, those, those are captions. Great idea.
• 31:14
  Somebody couldn't carry that in his backpack up.
• 31:16
  The stairs just thinking for the forward thinking ideas of
• 31:19
  rehabilitation. Yeah, but you want to know what
• 31:21
  it's like to get back in a car. Yeah.
• 31:22
  And I've seen these facilities where they have kitchens just to
• 31:26
  get them used to cooking. Breakfast that's very practical
• 31:28
  so they get them back to daily functions.
• 31:30
  If I'm a nursing home owner and I have $100,000 to spend on
• 31:35
  something to rehabilitate my building to make that. 100,000
• 31:38
  Giveaway You want to know that's what you're getting?
• 31:40
  At I don't know what giveaway you're talking about.
• 31:41
  What giveaway? That's what he wants to get that
• 31:43
  brand Brandy. But by the way, I really like
• 31:45
  this. Question, Yeah, I'm curious
• 31:46
  because if I'm like right now, I have a little bit of capital.
• 31:48
  I have an extra cash. I got about 150 grand.
• 31:51
  I don't have. I don't have an absorbent amount
• 31:53
  of money. I understand my building is not
• 31:54
  going to get revamped with that, but what can I do?
• 31:57
  What are some of those basic things you would guide someone
• 31:59
  to spend that money on to make a difference in your building?
• 32:04
  It's a good question. I try to guide our clients, our
• 32:09
  customers how to spend their money wisely.
• 32:13
  It's very interesting. I have two clients that have
• 32:16
  facilities and it's a challenge sometimes literally up the block
• 32:21
  from each other. I'd say maybe 3 miles away.
• 32:23
  And 1 of this is one specific client had it's a magnificent
• 32:26
  building and the other one is OK.
• 32:28
  And the other one, the one that's OK is successful.
• 32:31
  And the one that was successful, it's just because the care is a
• 32:34
  little better. The marketing is a little
• 32:36
  better. It's I'm going to add a town
• 32:37
  facility. It's a little, it's just they
• 32:40
  really put a lot of emphasis in the care.
• 32:42
  And again, maybe I'm. No, that is the right message.
• 32:46
  It's. It's a right 100%.
• 32:47
  You could have the nicest facility in the world as.
• 32:49
  You're saying don't necessarily spend the money to repaint the
• 32:51
  building. It's if you put it in the they.
• 32:53
  Have to hustle it. They have to, really.
• 32:55
  We get it, but I'm going back to she's questions.
• 32:57
  I really like it. You have 100 grand.
• 32:59
  It's a gift. You have to spend it.
• 33:01
  Only on capital that you got to spend it on your building.
• 33:03
  Your cat is amazing. Another thing.
• 33:05
  Else, what are you doing? What is your opinion based on
• 33:07
  your experience? Where should that money go?
• 33:08
  First impression, the lobby, the lobby, the lobby, the lobby.
• 33:13
  If again, I always tell the clients, you come into the lobby
• 33:16
  from there, you go into the corridors from there you get to
• 33:18
  the resident room. You have to sell it to the
• 33:20
  parents or the family by the time they get to the resident
• 33:22
  room and that's the biggest ticket price because the
• 33:24
  resident is a lot of real estate over there.
• 33:26
  By the time they get there ready, they should be sold
• 33:29
  already. Interesting, very smart first
• 33:31
  impression. Yeah.
• 33:32
  Smart. Yeah, so you want to make the
• 33:34
  hallways nice, the main areas, the public you.
• 33:36
  Want to get into your branding? So I want to talk about it.
• 33:38
  The batteries that you give are amazing.
• 33:40
  You figured out an item that people need at trade shows, of
• 33:42
  course, to reduce your phones. That's great.
• 33:45
  You recently did something with Nachi Gordon, a good friend of
• 33:47
  ours that's been on our podcast. You did the opening bash.
• 33:50
  Tell us about that. So it's very simply asked about
• 33:52
  the battery pack for years. I'm coming to these shows and
• 33:56
  I'll ask you which company had the biggest impact from the
• 34:01
  Jewish companies had the biggest impact in the healthcare shows
• 34:05
  when it came to branding. I'll put you to the test.
• 34:08
  In the last many years or just. Specifically in the New Jersey.
• 34:11
  Any conference? This conference, who would you
• 34:14
  say? Of an item that they gave away
• 34:16
  that was impactful. You're asking about an item they
• 34:17
  gave away or who makes. Who makes a lot of noise?
• 34:20
  A lot of Besides us, of course. Yeah, besides.
• 34:21
  Crime shows because we make a lot of noise at a lot of
• 34:23
  different conferences. Besides the two of us who's
• 34:25
  making a lot of noise when they do things, there's a few.
• 34:29
  You could stop. I could help you out in this
• 34:30
  one. Yes, please do.
• 34:31
  Yeah, give us your thoughts. It seems like you have an
• 34:32
  answer. So yeah, the RX special to the
• 34:35
  RX. Yeah.
• 34:35
  Especially the Atlantic City. The doctor, the shul.
• 34:37
  Oh, he. Always has the rooms, the kosher
• 34:39
  rooms, always sponsoring the kosher rooms.
• 34:41
  But he has a plethora of of promotional items.
• 34:45
  Yeah, I almost feel like I'm at a trade show in China.
• 34:46
  I. Always say Mccole Milan discount
• 34:48
  you always gotta learn from other again, I don't I I am I'm
• 34:51
  always very passionate. I am good at what I do, but.
• 34:54
  Keep learning from others what they're good, you get a Rep.
• 34:57
  You get from how you grow, but when it came to branding, yeah,
• 35:00
  I was paying attention. Who succeeded the best in our
• 35:03
  industry the last few years? Who would you say?
• 35:05
  Especially Iraq. They're they make.
• 35:07
  You both especially easy and everything.
• 35:09
  We're on fire today, but everything we're on fire today,
• 35:12
  we're on fire. Because they're every time you
• 35:14
  need kosher food, every time you need a place to pray.
• 35:16
  They're making life easier for people to be at the confidence.
• 35:20
  They're making more and by. The way the only the other
• 35:21
  Herman male lacks even a yoli. And a Yoli.
• 35:25
  Pesky Yoli. Not just another Husky and a
• 35:27
  Yoli. Not a surprise.
• 35:28
  Atlantic City, Yeah, food is their way to the man song they
• 35:31
  serve. I want you to know something
• 35:33
  that in California there's a trade show that didn't have
• 35:35
  kosher food or a place we took advantage of.
• 35:38
  Our specialty's not here yet. Especially not here yet we did
• 35:41
  it. You got we reserved it.
• 35:42
  We have exclusivity there. We.
• 35:44
  Saw it working with specialty and we said you know what we're
• 35:46
  going to take advantage of. This we took a page out of
• 35:48
  there. But by the way, you know, it's
• 35:49
  amazing those guys, they are present, they circle, yeah, you
• 35:53
  know what I mean? They show up to the conference
• 35:55
  and everybody sees them and everybody recognize them.
• 35:57
  So they got a lot of Yeah. And every single time I came
• 36:01
  back from the conference and I realized I got to figure out the
• 36:03
  brand and they gave out the Durham, the little Durham.
• 36:05
  We take it along with us all. We go.
• 36:06
  They have the palace bags that have one day with me.
• 36:09
  It's an item that we could appreciate.
• 36:11
  Yeah. And I said I have to come up
• 36:13
  with something that that people are going to remember.
• 36:17
  And that's where these battery packs came in.
• 36:19
  I tried and tried and about a year ago, and you want to hear
• 36:22
  what's interesting about the battery pack.
• 36:24
  Last year I showed up with 400 pieces.
• 36:26
  I came back with 200 and nobody wanted to take them.
• 36:29
  They felt bad. I don't play something with the
• 36:30
  Taipan, right? They couldn't figure.
• 36:32
  Out. I already have one somewhere.
• 36:33
  Yeah, 1 somewhere this year I showed up at the time.
• 36:36
  I'm not going to get out better. Welcome back.
• 36:37
  I'll give out to spread it out. I can't begin to tell you how
• 36:40
  many people came up with me with my battery pack.
• 36:42
  They come tomorrow and everybody loves it.
• 36:44
  Has my our our logo in bold over there.
• 36:47
  So everybody sees us all the time.
• 36:49
  And it's something that the people appreciate.
• 36:50
  So if they appreciate that, they'll definitely appreciate
• 36:52
  us. Yeah.
• 36:53
  You understand? What is that?
• 36:54
  Giveaway that you're doing. What is that $100,000 giveaway
• 36:57
  A. $100,000. Given it's like a gimmick, what
• 37:00
  is this? There's a giveaway of $100,000.
• 37:02
  Giving away 100. $1000 by By the way, what's ironic, What's
• 37:05
  funny? All the other there was nine
• 37:06
  other items we have to go out to eat.
• 37:09
  You know, let's. Talk about the $1000.
• 37:10
  By the way, we want the cab. I could tell I give you the back
• 37:12
  story and nobody signed up for the other, only the $100,000
• 37:16
  giveaway and we're going to be getting announcing in the next.
• 37:18
  Hold on then I should sign up for the dinner for two.
• 37:19
  Maybe we can go out. Someone wanted it already.
• 37:21
  Last time we posted already there was maybe 15 people that
• 37:24
  signed. What do you have to do to be?
• 37:25
  Eligible, you have to. It's basically only for in the
• 37:29
  healthcare space because we only really designed healthcare, not
• 37:31
  renovating for operators. It's for operators and we're
• 37:35
  we're waiting another week because we want more people to
• 37:38
  sign up and whoever won that promotion, that price on the
• 37:44
  self understood. I'm not giving somebody
• 37:46
  $100,000. I'm going to say it.
• 37:47
  I want everybody to know about it.
• 37:49
  It's that a credit? It's a credit if they spend, I
• 37:52
  don't know if it's one and a half, $1,000,000 with it.
• 37:54
  Yeah, that's basically. You got an extra 100,000.
• 37:56
  You get 100. 1000 Did you put that in the fine print?
• 37:58
  Is it listed there? Fine print is.
• 38:00
  There. Excellent, excellent.
• 38:02
  That's still very nice. That's.
• 38:03
  Very nice. That's $100,000.
• 38:05
  Maybe it's not. Maybe I will take a dinner for
• 38:07
  two, yeah. Or maybe you should buy consider
• 38:09
  buying a healthcare for nursing home.
• 38:11
  Yeah, there you go. Thank you.
• 38:12
  No, thank you. Yeah.
• 38:13
  It's not your passion. This is what you're not.
• 38:15
  Doing what did you keep telling us Follow your heart.
• 38:17
  Do what I love your I love this is what we're doing yeah, this
• 38:20
  is this is our passion. I.
• 38:21
  Love being on this. Side of the By the way, let them
• 38:23
  buy more nursing homes. Let them buy more.
• 38:25
  We'll keep servicing them. That's what we do.
• 38:27
  This is what. We do.
• 38:28
  We want to be their partners. Yeah, there's 20 people that
• 38:31
  were in our space. They were supplying for
• 38:33
  facilities every day. So, you know, they must be
• 38:34
  making so much money. And they joined and they failed.
• 38:36
  Yeah. Let them do what they do, and
• 38:37
  let us do what we do. Dudy, I want to tell you it was
• 38:39
  amazing having you with us. I want to do this again, and
• 38:42
  something tells me that we will. I just want to ask you, you did
• 38:45
  this whole Nachi thing. Where's this coming from?
• 38:47
  What are you trying to do here with this whole thing?
• 38:50
  So that was not me. We hired a Brandy company and
• 38:53
  Nellis Group. They're wonderful people.
• 38:54
  They do great work. Everybody out there needs
• 38:56
  marketing. They're very good.
• 38:58
  OK, we were scrambling in the last couple of weeks.
• 39:01
  It was all about prepping for ECAP and she felt that we should
• 39:08
  bring in someone like Nachi to be present at the last couple
• 39:12
  years. We bought some.
• 39:13
  An influence. An influence following will have
• 39:17
  good content to post. It's not a competitive
• 39:20
  competition with you. First of all.
• 39:22
  Thank you. Podcasts aren't competition.
• 39:25
  I'm not. I'm not familiar with that.
• 39:26
  No, no. Let me ask you, if you have a
• 39:28
  story in his, are you guys competition with each other?
• 39:31
  No, everybody, we need more of those.
• 39:33
  The more podcasts that are out there, the better it is.
• 39:35
  We're getting people's stories out and we're having sit downs.
• 39:37
  Is there an endless supply of people that are out there that
• 39:40
  everybody can interview? Obviously there is, right.
• 39:43
  So it's not a matter of fact. We had them on our podcast.
• 39:45
  We had him as a guest in our pocket.
• 39:47
  We're big fans of not. We love what he's doing.
• 39:48
  His mission is to really spread awareness of of Judaism and the
• 39:52
  beautiful parts of it. And he tries to highlight people
• 39:56
  that are making a meaningful impact within our communities.
• 39:59
  And they're doing things that can inspire others.
• 40:01
  And I think he's doing great work.
• 40:02
  I like the work that you're doing with.
• 40:03
  Him by the way, he did phenomenal.
• 40:05
  He did phenomenal, but I like it.
• 40:06
  He's a humble person, very he's very humble, yes and do a
• 40:10
  different candidates for this position and internally they
• 40:13
  voted him. Yeah, beautiful.
• 40:14
  Not surprise. Podcast Ivanka Trump talking
• 40:17
  about you don't speak lush and horror yeah yeah it's incredible
• 40:20
  it is yeah it's incredible but he definitely did a good job and
• 40:25
  I hope we'll we'll see the. I think you see the results.
• 40:27
  I think you're doing a lot of great things really.
• 40:29
  And I see you're, you see, you're out there, see your
• 40:31
  energy and I see the work that you're doing and the people
• 40:33
  behind you and doing $15 million projects, $50 million projects.
• 40:37
  It's not just about that. It's the people that you're
• 40:39
  growing with. It's your team behind you and
• 40:40
  and. Exactly, exactly.
• 40:42
  It's very important, they kept on saying.
• 40:43
  Are I have to still thank our team, each one of them, whether
• 40:48
  it's in the construction fund design department, but without
• 40:51
  them, I definitely wouldn't have been able to accomplish what
• 40:55
  we're accomplishing. We all speak the same language.
• 40:57
  We're on the same page. It's called we call same page as
• 40:59
  this. We do.
• 41:00
  We use EOS very and it's been really working for us.
• 41:04
  And I must say they're all incredibly, but I love all of
• 41:08
  them, each one of them. They're all rock stars.
• 41:10
  Really congratulations on your success if you've been coming on
• 41:12
  the podcast. Thank.
• 41:13
  You for your time. Thank you.
• 41:16
  That's a wrap.