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How a Brazilian Bus Company Cut Costs 30 Percent With Data

In this episode of The Productivity Podcast, Lucas and Luna explore how a municipal bus operator in São Paulo slashed fuel and maintenance costs by 30% using real-time telematics and driver coaching. They break down the specific technology stack — onboard sensors, cloud dashboards, behavioral nudges — and why the same playbook is now spreading to logistics fleets in Mexico and India. The episode also touches on the broader lesson: that productivity gains often come from mining existing data, not deploying flashy new hardware. A concrete case study in operational efficiency with takeaways for…

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